Who Owns brandhousedirect.com.au?

The ownership of brandhousedirect.com.au is transparently listed in its WHOIS registration data. According to the provided information, the domain name brandhousedirect.com.au is registered to YOURFIT PTY. LTD. as The Trustee for ROZKIN FAMILY TRUST. This indicates that the website is owned and operated by a registered Australian company acting as a trustee for a family trust. The primary contact for both registrant and technical aspects of the domain is identified as Gary Rozkin. This level of transparency in ownership details is a strong positive indicator for the legitimacy and accountability of the online business.

Details from WHOIS Data

The WHOIS record provides specific, verifiable information about the entity behind brandhousedirect.com.au.

• Registrant Name: YOURFIT PTY. LTD. as The Trustee for ROZKIN FAMILY TRUST. This specifies the legal entity that holds the domain registration. A “Pty Ltd” (Proprietary Limited) company is a common business structure in Australia, indicating a privately held company.
• Registrant ID: ACN 006840508. This is the Australian Company Number, a unique nine-digit number issued by the Australian Securities and Investments Commission (ASIC) to companies registered in Australia. This can be used to verify the company’s existence and details on ASIC’s public registers.
• Eligibility Type: Trust. This indicates the legal structure under which the company operates the business, specifically as a trustee for a family trust. This is a legitimate and common business and asset holding structure in Australia.
• Eligibility Name: Brand House Direct. This confirms the trading name associated with the ABN and legal entity, making it clear that the business operating as “Brand House Direct” is linked to “YOURFIT PTY. LTD.”
• Eligibility ID: ABN 98655380677. This is the Australian Business Number, a unique 11-digit identifier issued by the Australian Business Register (ABR). It provides another layer of verification for the business.
• Registrant Contact Name: Gary Rozkin. This individual is listed as the primary contact for the domain, indicating their role in the ownership or management of the website.
• Technical Contact Name: Gary Rozkin. The same individual is listed as the technical contact, suggesting they are responsible for the technical aspects and administration of the domain.

Implications of Transparent Ownership

Transparent and verifiable ownership is a critical factor in establishing trust and legitimacy for any online business.

• Accountability: Knowing the legal entity and ABN allows consumers, regulatory bodies, and business partners to identify and hold the business accountable. This is a stark contrast to fraudulent websites that often hide their identity.
• Credibility: The use of a registered Pty Ltd company and an ABN demonstrates that the business has gone through formal registration processes in Australia, adhering to local regulations.
• Legal Standing: A registered business entity can engage in legal contracts, provide warranties, and be subject to consumer protection laws, offering a layer of security for customers.
• Longevity and Stability: Businesses that openly declare their ownership tend to be more stable and intend to operate for the long term, as they are not trying to hide or disappear quickly.
• Brand Identity: The clear link between “Brand House Direct” as the trading name and the registered company “YOURFIT PTY. LTD.” ensures a coherent and transparent brand identity.

Comparison to Scam Operations

The ownership structure of brandhousedirect.com.au stands in direct opposition to how scam websites operate.

• Scam Anonymity: Scam sites typically use privacy protection services to mask their real owners, or register through offshore entities with no public transparency. This makes it impossible to trace them or seek recourse.
• Fake Details: Some sophisticated scams might provide fake ABNs or company names. However, genuine ABNs and company registrations can be cross-referenced with government databases (like ASIC or ABR in Australia) to confirm their validity, something brandhousedirect.com.au‘s ABN allows.
• Lack of Contact Information: Scam sites often provide only a generic, unmonitored email address or no contact information at all. The presence of detailed WHOIS contacts and a “Contact Us” page on brandhousedirect.com.au suggests a commitment to communication.
• Short-Lived Domains: Scams often use newly registered domains that are quickly abandoned once they’ve defrauded consumers. The brandhousedirect.com.au domain, while its WHOIS “last modified” is recent, is part of an established operation with a significant inventory, suggesting a longer lifespan.