How to Get Started with measureprotocol.com

Getting started with measureprotocol.com as a business interested in their consumer intelligence solutions is a straightforward process, primarily designed for a B2B sales and onboarding flow.

Unlike consumer-facing software that often offers immediate sign-ups and free trials, Measure Protocol operates on a consultative sales model.

Here’s a typical pathway you would follow:

1. Visit the Website: Navigate to the measureprotocol.com homepage.

2. Explore Their Solutions: Take time to review the “Solutions” section, which details their core offerings:

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   • Measure Discover: For uncovering broad consumer trends and digital behaviors across various platforms.
   • Power Index: For competitive benchmarking in terms of search intent and consumer spending.
   • Affinity: For gaining deep insights into brand loyalty and consolidated digital touchpoint scores.

   Understanding which of these aligns with your business objectives is the first step.

3. Review Insights and Testimonials: Check out the “Insights” section for reports (e.g., Gen Z App Life Report, Measure TV Panel) and the various testimonials on the homepage. This will give you a better sense of their expertise and what other clients value.

4. Identify Your Business Needs: Before contacting them, it’s beneficial to have a clear idea of what specific consumer behavior insights you’re seeking, which platforms are most relevant to your target audience, and what business questions you want to answer. This will make your initial consultation more productive.

5. Initiate Contact by Booking a Demo: The primary call-to-action on the website is “Book A Demo.”

   • Click on this button, which will likely lead you to a contact form or scheduling tool.
   • You will typically be asked to provide your name, company name, professional email, phone number, and perhaps a brief message about your interest or specific needs.
   • Some forms might include fields for company size or industry, which helps them tailor the demo to your context.

6. Schedule a Consultation: Once you submit the form, a representative from Measure Protocol will likely contact you to schedule an initial consultation or personalized demo. This meeting will be an opportunity for them to understand your business challenges in detail and explain how their platform can provide relevant solutions.

7. Receive a Custom Proposal and Pricing: After the demo and consultation, if there’s a good fit, you can expect to receive a customized proposal that outlines the specific services, data access levels, and pricing tailored to your organization’s requirements. As noted, pricing is not public, so this step is where you’ll get the financial details.

8. Onboarding and Integration: If you decide to proceed, Measure Protocol’s team will likely guide you through the onboarding process. This would involve:

   • Setting up your access to the Measure Platform dashboard.
   • Configuring data feeds if you opt for integration with your existing BI systems.
   • Providing training on how to use the platform and interpret the data effectively.
   • Establishing ongoing support channels.

For individuals interested in becoming an MSR app user (i.e., a data provider), the process would be different and is not detailed on the business-facing website.

Typically, this would involve searching for the “MSR app” on app stores (Apple App Store or Google Play Store), downloading it, and following its in-app registration and consent process.

In summary, getting started as a business client with measureprotocol.com is a structured, consultative sales process designed to match their specialized data solutions with your specific enterprise needs.

Preparing for Your Demo

To make the most of your demo, consider these points:

• Define Your Objectives: What specific questions do you want data to answer? E.g., “What content resonates with Gen Z on TikTok?” or “How do our customers search for competitors?”
• Outline Your Current Data Gaps: Where are you currently lacking insights that Measure Protocol might fill?
• Prepare Questions: Ask about data freshness, granularity, anonymization specifics, support, and integration capabilities.
• Understand Your Budget: While pricing isn’t public, having a general budget range in mind can help facilitate discussions.

The Onboarding Process for Clients

Once a contract is signed, the onboarding phase is crucial for successful implementation.

• Account Setup: Creation of user accounts, roles, and permissions within the Measure Platform.
• API Key Generation (if applicable): For data feeds, securely providing API keys or setting up SFTP access.
• Data Integration Support: Assistance from Measure Protocol’s technical team to ensure smooth data flow into client’s BI systems.
• Training Sessions: Providing workshops or documentation to help client teams effectively utilize the dashboards and data.
• Dedicated Account Manager: Often, a dedicated point of contact is assigned for ongoing support and strategic guidance.