Innago.com Pricing

Innago.com prominently advertises itself as “free software,” which is a major draw for landlords.

This “free” model primarily applies to the core subscription for the landlord, meaning you won’t incur monthly or annual subscription fees just to use the platform’s basic features.

This contrasts with many competitors who charge per unit or per month.

However, it’s crucial to understand that “free software” doesn’t mean “zero cost” in all aspects.

Like many freemium business models, Innago generates revenue through transaction-based fees and potentially through optional premium services or integrations.

The pricing strategy is designed to lower the barrier to entry, attracting a wide user base by offering significant value upfront.

This allows landlords, especially those with smaller portfolios, to access professional-grade tools without a recurring financial commitment.

For most essential operations, such as listing properties, signing leases, and collecting rent via standard ACH, the landlord indeed pays nothing for the software itself.

The costs typically arise from specific payment methods, expedited services, or features where the fee is passed directly to the tenant.

The “Free” Core Software Explained

Innago’s main value proposition is its free base platform.

• No Monthly Subscription: Landlords do not pay a recurring fee to use Innago’s primary property management features.
• Unlimited Units: The “free” model generally applies regardless of the number of units a landlord manages, which is a significant advantage for growing portfolios.
• Core Feature Access: This includes access to online rent payments (standard ACH), lease signing, tenant screening (though the tenant pays for reports), maintenance tracking, and basic reporting.
• Competitive Edge: This pricing model sets Innago apart from many competitors that charge a per-unit fee, making it highly attractive to cost-conscious landlords.
• Accessibility: It makes professional property management tools accessible to a broader range of landlords, including individual owners who might otherwise rely on manual methods.

Transaction Fees for Online Payments

While the software is free, certain payment methods incur charges.

• ACH (Bank Transfer): Standard ACH payments for rent collection are typically free for the landlord and the tenant. This is Innago’s preferred payment method.
• Credit Card Payments: If tenants choose to pay by credit card, a processing fee (usually a percentage of the transaction, e.g., 2.99% or similar) is applied. This fee is typically borne by the tenant.
• Expedited ACH/Next-Day Payouts: If landlords or tenants require faster fund transfers (e.g., next-day payouts for landlords), a small flat fee (e.g., $5-$10) might be charged per transaction.
• Third-Party Integration Fees: Any services integrated from external partners (like Livble for flexible payments, which we noted for ethical concerns) would have their own separate fee structures.
• Transparency: Innago’s pricing page outlines these transaction fees, so it’s important to review them carefully to understand all potential costs.

Tenant-Paid Fees

Some services are designed to be paid directly by the tenant.

• Tenant Screening Reports: When a landlord requests a tenant screening (credit, criminal, eviction history), the prospective tenant typically pays a fee (e.g., $30-$40 per report). This is a common industry practice.
• Application Fees: Landlords can set up application fees through Innago, which are paid by the applicant directly.
• Late Fees: If a tenant pays rent late, landlords can enforce and collect late fees through the platform, which go to the landlord.
• Convenience Fees (Caution): While Innago does not charge direct “convenience fees” for standard ACH, it’s the external services like Livble that might charge fees which ethically raise red flags due to their potential interest-bearing nature.
• Affordability for Landlords: By having tenants cover certain costs, Innago maintains its “free” model for landlords, enhancing its appeal.

Premium Features and Add-ons (Potential)

While not heavily marketed on the homepage, a freemium model often implies premium tiers.

• Advanced Reporting: While basic reports are free, more in-depth analytics or customizable reports might be part of a future or hidden premium tier.
• Dedicated Support: Enhanced customer support options (e.g., dedicated account manager, priority support) could be offered as a paid upgrade.
• API Access: For larger companies requiring custom integrations, advanced API access might come with a fee.
• Third-Party Service Integration: Certain niche integrations or partnerships beyond the core offering might involve additional costs.
• Future Monetization: As the platform grows, Innago might introduce new paid features to diversify its revenue streams while keeping core functionality free.

Overall Value Proposition of Innago’s Pricing

Innago’s pricing offers substantial value, despite the nuanced “free” model. How to Get Started with innago.com

• Cost Savings: For landlords, the platform significantly reduces operational costs associated with property management software.
• High ROI: The ability to use a robust system for free can lead to a high return on investment, as it saves time and helps manage properties more effectively.
• Accessibility for All: Its pricing strategy democratizes access to professional property management tools, benefiting a wide spectrum of landlords.
• Transparency (Mostly): While the “flexible payments” feature needs ethical scrutiny, Innago is generally transparent about its transaction fees on its pricing page.
• Long-Term Appeal: For landlords looking for a sustainable, low-cost solution, Innago’s pricing model makes it a very attractive option, provided they navigate the ethically sensitive features carefully.