Incogni is a legitimate data removal service designed to help individuals reclaim their online privacy by submitting data removal requests on their behalf to data brokers.

Think of it as your personal privacy assistant, tirelessly working to get your name, address, phone number, and other sensitive information scrubbed from the sprawling databases of companies that collect and sell your data.

In an age where personal information is currency and data breaches are daily news, Incogni offers a much-needed solution for those looking to reduce their digital footprint and mitigate the risks of identity theft, spam calls, and targeted advertising.

It’s not a magic bullet, but it’s a powerful tool in your privacy arsenal, automating a tedious and time-consuming process that most people wouldn’t even know how to begin.

Feature/Service	Incogni	DeleteMe	OneRep	PrivacyGuard	IdentityForce	Aura	LifeLock
Primary Focus	Data broker removal	Data broker removal, broader privacy	Data broker removal	Identity theft protection, credit monitoring	Identity theft protection, credit monitoring	Identity theft protection, online privacy, financial protection	Identity theft protection, credit monitoring, dark web monitoring
Data Removal	Core service, automated requests to many brokers	Core service, automated removal from major data brokers	Automated removal from popular data brokers	Limited direct data removal. focuses on monitoring	Limited direct data removal. focuses on monitoring	Offers some data broker removal, strong identity protection	Some data broker removal, primarily identity protection
Monitoring	Status of removal requests	Dark web, public records	Public profiles, removal status	Credit, dark web, public records	Credit, dark web, public records	Credit, dark web, financial accounts, public records	Credit, dark web, public records, financial accounts
Broker Count	Constantly updated. aims for comprehensive coverage 180+ brokers	Covers a significant number of major brokers 400+ data sources	Focuses on key public-facing brokers 100+ sites	N/A not primary focus	N/A not primary focus	Varies, but broad coverage	Varies, but broad coverage
Privacy Reports	Regular updates on removal progress	Detailed reports on removed data and ongoing monitoring	Regular reports on profile status and removal progress	Comprehensive alerts and reports	Comprehensive alerts and reports	Detailed alerts and insights	Detailed alerts and insights
Pricing Model	Subscription-based annual, bi-annual	Subscription-based annual, 2-year plans	Subscription-based annual	Subscription-based monthly/annual tiers	Subscription-based monthly/annual tiers	Subscription-based monthly/annual tiers	Subscription-based monthly/annual tiers
Ease of Use	Very easy, set-it-and-forget-it automation	Easy, intuitive dashboard	Straightforward	User-friendly dashboard	User-friendly dashboard	User-friendly, comprehensive dashboard	User-friendly, comprehensive dashboard
Customer Support	Email, support tickets	Phone, email, live chat	Email	Phone, chat, email	Phone, chat, email	Phone, chat, email	Phone, chat, email
Other Features	N/A highly specialized	Opt-out guides, privacy education	N/A highly specialized	Identity theft insurance, lost wallet assistance	Identity theft insurance, lost wallet assistance, court records monitoring	Identity theft insurance, VPN, antivirus, password manager	Identity theft insurance, VPN, home title monitoring, 401k protection
Best For	Individuals primarily concerned with automated data broker removal	Comprehensive privacy and data removal for individuals and families	Those seeking effective automated removal from key public data sites	Those prioritizing credit and identity theft monitoring	Individuals seeking robust identity theft protection	Holistic digital security and identity protection	All-in-one identity theft protection and online security
Amazon Search Link	Incogni	DeleteMe	OneRep	PrivacyGuard	IdentityForce	Aura	LifeLock

Table of Contents

The Data Broker Dilemma: Why You Need a Service Like Incogni

These companies collect vast amounts of information about you from various sources – public records, online activity, loyalty programs, and more – and then compile it into profiles that they sell to advertisers, marketers, and even scammers. This isn’t just about getting annoying spam calls.

It’s about a fundamental erosion of your privacy, increasing your vulnerability to identity theft, phishing scams, and targeted manipulation.

What are Data Brokers and How Do They Get Your Information?

Data brokers are essentially information aggregators.

They don’t interact directly with you, yet they build incredibly detailed dossiers. They gather data from:

Public records: This includes everything from your birth certificate and marriage licenses to property deeds, voter registration, and court records. If it’s publicly accessible, they’re probably scooping it up.
Commercial sources: Ever signed up for a loyalty card, filled out a warranty card, or made an online purchase? That data can be sold to brokers.
Online activity: Your browsing history, social media interactions, and even app usage can be tracked and compiled.
Offline data: Surveys, magazine subscriptions, and even your charitable donations can become part of your profile.

Key takeaway: This isn’t just about what you share online. it’s about what others share about you, and what’s publicly available. Hisense 110Ux Championship Edition Uled Tv Review

The Risks of Your Data Being Publicly Available

The more data brokers hold on you, the higher your risk. This can manifest in several ways:

Identity Theft: A criminal with enough of your personal information – your address, phone number, date of birth, and even family details – has a significantly easier time attempting identity theft. They might open new credit accounts, file fraudulent tax returns, or even access your existing accounts.
Targeted Scams and Phishing: With detailed profiles, scammers can craft highly personalized and convincing phishing emails or phone calls, making it much harder for you to discern a legitimate request from a fraudulent one. Imagine a scammer knowing your bank, your recent purchases, or even the names of your family members.
Unwanted Marketing and Spam: This is perhaps the most visible consequence. The endless torrent of robocalls, unsolicited emails, and junk mail is often a direct result of your data being sold by brokers to marketing companies.
Privacy Erosion: Beyond the tangible risks, there’s the unsettling feeling that your life is an open book, with unseen entities profiting from your personal details. This can lead to a general sense of unease and a loss of control over your own information.

How Incogni Works: The Nitty-Gritty of Data Removal

Incogni streamlines the incredibly tedious process of contacting data brokers and demanding your data be removed.

Instead of you spending countless hours on each individual request, Incogni automates the heavy lifting.

The Opt-Out Process Explained

The core of Incogni’s service revolves around the “opt-out” process.

Under various privacy regulations, such as the California Consumer Privacy Act CCPA and General Data Protection Regulation GDPR, individuals have the right to request that companies delete their personal data. Incogni leverages these rights: Hp Laserjet M209D Review

Authorization: You grant Incogni permission to act on your behalf. This is crucial as they need your consent to submit removal requests.
Identification: Incogni identifies the data brokers that likely hold your information. They maintain a continually updated list of hundreds of brokers.
Request Submission: Incogni automatically sends official data removal requests to these brokers. These requests are legally compliant and formatted to ensure they are taken seriously.
Follow-up and Escalation: Data brokers don’t always comply immediately. Incogni tracks the status of each request and follows up as necessary. If a broker fails to comply within the legally mandated timeframe, Incogni will escalate the request, potentially involving consumer protection agencies.
Monitoring: The process isn’t a one-time event. New data brokers emerge, and existing ones may re-acquire your data. Incogni continually monitors and re-sends requests to ensure your information remains off-limits.

Analogy: Think of it like a legal team handling dozens of small claims cases for you simultaneously, constantly following up until the desired outcome is achieved.

Initial Scan and Ongoing Monitoring

Upon signing up, Incogni performs an initial scan to identify which data brokers currently have your information listed.

This gives you a clear picture of your current exposure.

After this initial sweep, the service shifts to an ongoing monitoring model.

Dashboard Visibility: Your Incogni dashboard provides real-time updates on the status of each removal request: “In Progress,” “Removed,” or “Refused.” This transparency is key to understanding the service’s impact.
Regular Reporting: Incogni sends periodic reports summarizing the progress and highlighting newly identified brokers or successful removals.
Persistent Effort: Because data brokers can re-list your information or new ones can emerge, Incogni’s ongoing monitoring is essential. They don’t just send one request and call it a day. they keep working to ensure your data stays private. This persistence is a significant value proposition.

Incogni vs. Manual Opt-Out: Time, Effort, and Effectiveness

When it comes to removing your data from broker sites, you essentially have two paths: doing it yourself or using a service like Incogni. Soundcloud Review

While the DIY route is technically free, the hidden costs in time and effort are substantial.

The Challenges of Manual Data Removal

Imagine dedicating hours each week to navigating the complex world of data brokers. This is what you’d be up against:

Identifying Brokers: There are hundreds of data brokers, and new ones pop up regularly. Simply finding out who has your data is a monumental task. Many don’t publicly list their names.
Locating Opt-Out Pages: Each broker has its own opt-out process, often buried deep within their websites, designed to be difficult to find.
Complex Forms: Opt-out forms vary wildly. Some require extensive personal information, others a specific format, and some might even demand identity verification documents.
Persistent Follow-Up: A single request isn’t always enough. Brokers might ignore initial requests, require multiple submissions, or have internal “cooling-off” periods. You need to keep track of every request and follow up if you don’t hear back.
Time Commitment: This is not a one-and-done task. Even if you manage to opt out from a few brokers, new ones will acquire your data, and existing ones might re-list it. It’s an ongoing battle that can consume dozens, if not hundreds, of hours annually.
Legal Nuances: Understanding your rights under various privacy laws like CCPA, GDPR, etc. and citing them correctly in your requests can be crucial for effective removal. Most individuals don’t have this expertise.

Bottom line: Manual data removal is a full-time job if you want to be truly effective.

Incogni’s Value Proposition: Automation and Expertise

Incogni’s core value lies in taking this monumental task off your plate.

Here’s why it often makes sense to pay for such a service: Hp Omen 35L Review

Automation: This is the biggest draw. Incogni automates the entire process, from identifying brokers to sending requests and following up. You sign up, provide your details, and they handle the rest.
Extensive Broker Network: Incogni maintains a comprehensive and growing list of data brokers. They have the resources to identify obscure brokers you’d likely never find on your own.
Expert Knowledge: They know the legal requirements and best practices for submitting effective removal requests. They understand the nuances of privacy laws, ensuring your requests are legitimate and properly formatted.
Persistent Action: Incogni doesn’t give up. They continually monitor for your data and re-send requests, understanding that data removal is an ongoing battle. This persistence is something most individuals cannot sustain.
Time Savings: This is perhaps the most tangible benefit. What would take you hundreds of hours can be done with a few clicks on Incogni’s platform. Your time is valuable.

Consider this: If your hourly rate is even modest, the cost of Incogni quickly becomes negligible compared to the time you’d spend doing it yourself. It’s an investment in your peace of mind and reclaiming your most valuable asset: time.

Incogni’s Effectiveness: What to Expect from the Service

When investing in a privacy service, understanding its effectiveness is paramount.

Incogni excels at what it promises: automating data removal requests. However, managing expectations is key.

Understanding Success Rates and Limitations

Incogni is very effective at sending requests and ensuring compliance with privacy laws. Here’s what that means for success rates:

High Request Submission Rate: Incogni will send out requests to a significant number of data brokers very quickly. Their system is designed for high volume.
Varied Broker Compliance: While many brokers comply promptly, some might drag their feet, require multiple follow-ups, or even initially refuse. Incogni’s strength lies in its persistence and escalation process.
“Removed” Status: When your data is successfully removed, Incogni will mark it as such on your dashboard. This means the specific broker has confirmed deletion.
Not a Total Eradication: It’s important to understand that complete, 100% erasure from the internet is virtually impossible. Data can be re-acquired, new brokers emerge, and some public records are always accessible. Incogni significantly reduces your exposure, but it’s an ongoing process, not a one-time fix.
Focus on Data Brokers: Incogni focuses specifically on data brokers. It doesn’t remove your social media profiles, search engine results that link to your personal blog, or anything you’ve personally published. Its scope is targeted.

Expectation Management: Incogni will make a significant dent in your digital footprint with data brokers, but it’s a continuous battle, not a definitive end. Redmagic Nova Review

How Long Does It Take to See Results?

Patience is a virtue when it comes to data removal.

The process isn’t instantaneous due to the nature of data broker operations and legal compliance periods.

Initial Requests: Incogni typically sends out the first batch of requests within a few days of you signing up and providing your details.
Broker Response Time: Under laws like CCPA, data brokers usually have 30 to 45 days to respond to a data removal request. This means you won’t see “Removed” statuses immediately for all brokers.
First Removals: You might start seeing the first successful removals within 1-2 months.
Significant Impact: A more substantial impact, with a large percentage of your data removed from key brokers, often takes 3-6 months. This allows time for Incogni’s multiple follow-ups and escalations.
Ongoing Process: Remember, Incogni continues to monitor and re-send requests. So, while initial significant results appear in a few months, the service continues to work for you as long as you’re subscribed.

The big picture: Don’t sign up expecting all your data to vanish overnight. It’s a gradual, persistent process, and Incogni handles the heavy lifting, allowing you to focus on other things.

Privacy and Security: Trusting Incogni with Your Data

The irony of a privacy service needing your personal data to remove your personal data is not lost on anyone.

Therefore, Incogni’s own privacy and security practices are paramount. Apple Icloud Drive Review

How Incogni Protects Your Information

Incogni understands that trust is their most important asset.

They implement several measures to protect the information you provide:

Minimal Data Collection: Incogni only collects the essential information needed to submit data removal requests e.g., your name, address, phone number, email, and date of birth. They don’t ask for financial details or sensitive identity documents beyond what’s necessary for verification with brokers.
Encryption: All data transmitted to and from Incogni’s servers is encrypted using industry-standard protocols e.g., SSL/TLS. Your information is encrypted at rest as well.
Secure Servers: Incogni uses secure, reputable data centers and employs strong access controls to their systems.
No Data Selling: Crucially, Incogni explicitly states that they do not sell or share your personal data with any third parties except for the sole purpose of fulfilling their service – that is, sending removal requests to data brokers on your behalf.
Compliance with Privacy Regulations: Being based in the EU Lithuania, Incogni is subject to GDPR, one of the strictest data privacy laws globally. This means they adhere to high standards for data protection and user rights.
Regular Security Audits: Reputable services often undergo third-party security audits to identify and address vulnerabilities. While specific audit details might not be public, this is a standard practice for privacy-focused companies.

The core principle: Incogni’s business model relies on removing your data, not collecting and monetizing it. Their reputation depends on being a trustworthy custodian of your information.

Data Storage, Retention, and Deletion Policies

Understanding how long and where your data is stored is critical:

Temporary Storage: Your personal information is stored only as long as necessary to process your removal requests and provide ongoing monitoring.
Data Minimization: Once a request is successfully processed and confirmed, or if you cancel your subscription, Incogni aims to minimize the retention of your identifiable data.
Secure Deletion: When you cancel your subscription, Incogni has clear policies for securely deleting your personal information from their systems. This means it’s not simply “hidden” but actively removed.
Legal Compliance: Retention periods may also be dictated by legal or regulatory requirements, but Incogni endeavors to keep data for the shortest possible time.
User Control: You typically have options within your Incogni account to manage or delete your data, offering an extra layer of control.

Before signing up, it’s always wise to review Incogni’s most current Privacy Policy and Terms of Service. Godot Review

These documents detail their exact practices regarding data collection, use, storage, and deletion, providing a clear roadmap of how your information is handled.

Incogni’s Pricing and Value: Is It Worth the Investment?

Incogni operates on a subscription model, which is standard for services that provide ongoing monitoring and automated processes.

Understanding the pricing and assessing its value requires a look at both the financial cost and the benefits gained.

Subscription Tiers and Cost Breakdown

As of my last update, Incogni typically offers annual and bi-annual subscription plans, which are usually more cost-effective than a potential monthly option if it were available.

Annual Plan: This is generally the most popular option and offers the best per-month rate. You pay a single upfront fee for a full year of service.
Bi-Annual Plan: Sometimes, Incogni offers a longer-term plan at an even lower effective monthly rate, further incentivizing commitment.
Occasional Discounts: Like many subscription services, Incogni occasionally runs promotional discounts, especially during holidays or special events. It’s always worth checking their website for current offers.

Typical Cost Range subject to change: Expect to pay in the range of $6.49 – $7.99 per month if you commit to an annual plan, bringing the yearly cost to around $78 – $96. This is significantly less than some other comprehensive identity protection services, as Incogni has a more specialized focus. Apple Mac Mini 2024 M4 Pro Review

Assessing the ROI: Time Saved vs. Financial Cost

The return on investment ROI for Incogni isn’t just about monetary savings.

It’s heavily weighted on time, effort, and peace of mind.

Time Savings: This is the most compelling argument. If you were to manually pursue data removal from dozens or hundreds of brokers, you would easily spend hundreds of hours over a year. At even a modest hourly wage e.g., $20/hour, the cost of your time would far exceed Incogni’s annual fee. This is the “hidden cost” of DIY.
Effectiveness and Persistence: Incogni’s automated, persistent approach is far more effective than what most individuals can sustain. They know the legal requirements and track compliance, which adds significant value.
Reduced Risk: While hard to quantify precisely, reducing your digital footprint with data brokers lowers your exposure to identity theft, targeted scams, and unwanted solicitations. The cost of dealing with identity theft, for example, can be immense – financially, emotionally, and in terms of time.
Peace of Mind: Knowing that a dedicated service is working to protect your privacy in the background provides an invaluable sense of security. You don’t have to constantly worry about who has your data or spend mental energy on it.

The Verdict: For individuals who value their time, recognize the pervasive nature of data brokers, and want to proactively reduce their digital exposure without becoming a privacy expert themselves, Incogni offers substantial value. It’s an affordable investment in reclaiming a significant portion of your online privacy.

Who Is Incogni For? Ideal Users and Use Cases

Incogni isn’t for everyone, but it offers immense value to specific user profiles.

Understanding who benefits most can help you decide if it’s the right solution for your privacy needs. Dyson Ontrac Review

Individuals Concerned About Digital Footprint

If the idea of data brokers holding and selling your personal information makes you uncomfortable, Incogni is likely a good fit. This includes:

Privacy Advocates: Those who are generally proactive about their digital privacy and want to reduce their online exposure.
Anyone Receiving Excessive Spam/Robocalls: A high volume of unwanted calls, emails, or junk mail is a strong indicator that your data is widely available. Incogni can significantly reduce this.
Individuals Vulnerable to Identity Theft: While not an identity theft protection service in the same vein as LifeLock, by removing your data from broker sites, Incogni reduces the raw material available to identity thieves. This is especially relevant for seniors, individuals with public-facing professions, or those who have previously been victims of data breaches.
People with Public Information: If your address, phone number, or other details are easily found through public records e.g., property ownership, professional licenses, Incogni can help get these removed from data broker sites.

Core motivation: A desire to regain control over one’s personal information and minimize unsolicited contact.

Users Seeking Automated Privacy Solutions

The key differentiator for Incogni is its automation. This makes it ideal for:

Busy Professionals: People who simply don’t have the time to research, contact, and follow up with hundreds of data brokers manually.
Non-Tech-Savvy Users: While Incogni’s dashboard is intuitive, the underlying process of data removal is complex. Incogni simplifies this for anyone, regardless of their technical expertise.
Those Overwhelmed by the DIY Approach: Many attempt manual data removal only to quickly realize how tedious, confusing, and time-consuming it is. Incogni provides a “set it and forget it” solution.
Individuals Who Value Their Time: If you calculate the hourly value of your time, paying for Incogni becomes a no-brainer compared to the countless hours you’d spend on manual opt-outs.

Important distinction: Incogni is not a substitute for comprehensive identity theft protection services like LifeLock or Aura, which offer credit monitoring, identity theft insurance, and dark web surveillance. While it complements these services by reducing exposure, its primary focus is data broker removal. If your main concern is credit monitoring or robust identity theft insurance, you’ll need a different or additional service.

Incogni’s Features and User Experience: Dashboard, Reports, and Support

A great service isn’t just about what it does, but how it does it. Zoom Workplace Review

Incogni excels in providing a clear, user-friendly experience, making a complex process feel manageable.

Navigating the Incogni Dashboard

The Incogni dashboard is designed for simplicity and clarity. When you log in, you’ll typically find:

Overall Progress Bar: A prominent visual indicator showing the percentage of data brokers Incogni has contacted and successfully removed your data from. This gives you an immediate sense of progress.
Broker List: A detailed list of all the data brokers Incogni is targeting on your behalf. Each broker usually has a status indicator:
- In Progress: Incogni has sent a request and is awaiting a response or actively following up.
- Removed: Your data has been successfully removed from this broker’s database.
- Refused/Not Found: In rare cases, a broker might refuse though Incogni will escalate or not have your data.
Activity Log: A chronological record of all actions taken by Incogni, such as sending new requests, receiving confirmations, or escalating issues. This provides full transparency.
Detected Data Points: Some dashboards might show a summary of the types of personal data Incogni found associated with you on broker sites.
Settings/Profile: Where you can update your personal information, manage your subscription, and access support.

User-centric design: The dashboard eliminates the need for you to dig through legal jargon or complex spreadsheets. It puts the critical information front and center, allowing you to quickly check the status of your privacy efforts.

Reporting and Communication from Incogni

Transparency and communication are vital when a service is working on your behalf. Incogni keeps you informed through:

Email Notifications: You’ll receive email updates when significant progress is made, such as a large batch of successful removals, or when Incogni identifies new brokers to target.
Regular Reports: Incogni typically sends periodic summary reports e.g., monthly or quarterly detailing the overall progress, the number of brokers contacted, and the number of successful removals during that period. These reports consolidate the information from the dashboard into an easy-to-digest format.
In-Dashboard Messaging: Sometimes, specific updates or questions might appear directly within your dashboard, requiring your attention.

This proactive communication ensures you’re never left wondering about the status of your data removal efforts. Nomad Esim Review

Customer Support Options

Even with a user-friendly interface, questions can arise. Incogni typically offers:

Email Support: The primary channel for inquiries, technical issues, or questions about specific broker statuses. Response times are generally good, reflecting their commitment to customer satisfaction.
Help Center/FAQ: A comprehensive online knowledge base addressing common questions about the service, data brokers, privacy laws, and troubleshooting.
In-App Chat sometimes available: Some services offer a direct chat function within the dashboard for quicker responses to immediate questions. While not always a standard feature, it can be a valuable addition.

Key takeaway: While Incogni automates a complex process, they ensure you have the tools and support to stay informed and address any concerns, making the entire experience smooth and reassuring.

Frequently Asked Questions

What is Incogni?

Incogni is a data removal service that automatically submits data removal requests on your behalf to data brokers, aiming to remove your personal information from their databases.

Is Incogni legitimate?

Yes, Incogni is a legitimate and reputable service developed by Surfshark, a well-known privacy company.

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How does Incogni work?

Incogni leverages privacy laws like CCPA and GDPR to send automated opt-out requests to data brokers, requesting them to delete your personal information. It also monitors and follows up on these requests.

What kind of data does Incogni remove?

Incogni aims to remove personal information such as your name, address, phone number, email, date of birth, and other publicly available details collected by data brokers.

How long does it take for Incogni to remove data?

Initial removals can start appearing within a few weeks, but significant impact and a higher percentage of removals typically take 3-6 months due to broker response times and the ongoing nature of the process.

Is Incogni a one-time service or a subscription?

Incogni is a subscription-based service, as data removal is an ongoing process due to new brokers emerging and existing ones potentially re-acquiring your data.

How many data brokers does Incogni cover?

Incogni continuously updates its list and covers a large and growing number of data brokers, often more than 180 and expanding. Optery Review

Can I do data removal myself for free?

Yes, you can manually opt-out of data brokers for free, but it is extremely time-consuming, tedious, and requires persistent follow-up for potentially hundreds of individual requests.

Is Incogni better than manual data removal?

Incogni is significantly more convenient and efficient than manual data removal, automating a process that would take hundreds of hours and requiring expert knowledge of privacy laws.

Does Incogni offer identity theft protection?

No, Incogni primarily focuses on data broker removal.

While reducing your digital footprint can mitigate identity theft risks, it is not a comprehensive identity theft protection service e.g., credit monitoring, insurance.

What is the difference between Incogni and identity theft services like LifeLock?

Incogni focuses on proactive data removal from brokers. Sonos Arc Ultra Review

LifeLock and similar services focus on monitoring your identity, credit, and dark web for fraud, and offering insurance if identity theft occurs. They are complementary.

How much does Incogni cost?

Incogni typically costs around $6.49 – $7.99 per month when billed annually, though prices can vary and promotions may be available.

What information does Incogni need from me?

Incogni typically needs your name, address, email, phone number, and date of birth to submit accurate data removal requests on your behalf.

Is my data safe with Incogni?

Incogni states they use strong encryption and security measures to protect your data and do not sell or share it with any third parties except for the explicit purpose of fulfilling their service. They are also subject to GDPR.

What happens if I cancel my Incogni subscription?

If you cancel, Incogni will stop sending new data removal requests and following up on existing ones. Your data may eventually reappear on broker sites. Amazon Fire Tv Stick 4K 2Nd Gen 2023 Review

Does Incogni work outside the US?

Incogni primarily focuses on US-based data brokers but also leverages GDPR and other international privacy laws to cover some global brokers. Its effectiveness is strongest for US residents.

Will Incogni remove my social media profiles?

No, Incogni does not remove your social media profiles or any information you have directly published online. Its focus is on data brokers.

Does Incogni remove search engine results?

No, Incogni does not directly remove search engine results.

It removes your data from the source data broker databases, which may indirectly affect some search results over time as brokers update.

Can Incogni guarantee 100% data removal?

No service can guarantee 100% data removal from the internet as data can be re-acquired or exist on public records.

However, Incogni significantly reduces your exposure to data brokers.

How transparent is Incogni’s process?

Incogni offers a transparent dashboard showing the status of each removal request in progress, removed, refused and provides regular reports on their progress.

What if a data broker refuses to remove my data?

Incogni will follow up and escalate requests to data brokers who refuse to comply, potentially involving consumer protection agencies if necessary to enforce your privacy rights.

Is Incogni affiliated with Surfshark?

Yes, Incogni was developed and is owned by Surfshark, a well-known company in the cybersecurity and privacy space.

Can Incogni help with spam calls and junk mail?

Yes, by removing your data from data broker lists that are sold to telemarketers and direct marketers, Incogni can significantly reduce the amount of spam calls and junk mail you receive.

Does Incogni monitor for new data on brokers?

Yes, Incogni offers ongoing monitoring and will resend requests to data brokers if your information reappears or if new brokers are identified.

What are the alternatives to Incogni?

Alternatives include DeleteMe, OneRep, and manually opting out yourself.

Comprehensive identity protection services like Aura and LifeLock also offer some data removal features alongside their core services.

Is Incogni effective against targeted advertising?

By removing your data from broker lists used by advertisers, Incogni can help reduce the amount of highly targeted advertising you receive.

Does Incogni delete my original public records?

No, Incogni does not delete original public records like property deeds or court records. It removes the information from data broker websites that aggregate and re-publish this data.

Does Incogni offer a free trial?

Incogni occasionally offers promotional periods or money-back guarantees, but a standard free trial might not always be available. Check their official website for current offers.

How long does it take for Incogni to scan for my data?

The initial scan to identify data brokers with your information is typically completed within a few days of signing up.

Is Incogni worth it?

For individuals who value their privacy, want to reduce their digital footprint, and prioritize time savings and convenience, Incogni is generally considered a worthwhile investment.

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