Based on checking the website, Eu.globebrand.com appears to be a legitimate online retailer specializing in skateboarding, surfing, and snowboarding-related products, primarily focusing on footwear, apparel, and skateboards. The site offers a range of items, including skate shoes, “mules,” and various skateboard types completes, cruisers, and longboards, along with socks and other accessories. They clearly state policies like free shipping on selected countries, easy returns, and secured payments, which are strong indicators of an authentic e-commerce operation.
The website provides a clean, user-friendly interface that details product specifications, collections like The Gillette Collection and The Heritage Series, and even collaborations with artists such as Jannik Stegen.
Their emphasis on a “Low Velocity” program, highlighting sustainability efforts through recycled and upcycled materials in their products, suggests a commitment to environmental responsibility, a significant factor for many consumers today.
Overall, Eu.globebrand.com presents itself as a well-established brand with a clear product focus and transparent business practices in the action sports segment.
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Understanding Globe Brand EU: A Deep Dive into Their Offerings
Globe Brand EU serves as the European arm for the well-known Australian-based Globe International, a company with a rich history in the action sports industry.
Their online presence, Eu.globebrand.com, acts as a centralized hub for customers in the European Union to access their extensive product lines. The site isn’t just a storefront.
It’s designed to be a comprehensive resource, showcasing not only products but also the brand’s ethos and its deep connection to skate, surf, and snow culture.
Who is Globe Brand For?
Globe Brand primarily targets individuals immersed in the skateboarding, surfing, and snowboarding communities. Their product range is meticulously crafted to meet the specific demands of these athletic pursuits, offering durability, performance, and style.
- Skateboarders: From beginner “completes” to advanced decks and specialized skate shoes, Globe caters to every level. Their focus on technical advances in skate shoe research and development, as highlighted on the site, ensures performance.
- Surfers: While not overtly selling surfboards, their “surf-inspired shapes” in longboards and the overall brand aesthetic resonate deeply with surf culture.
- Snowboarders: Similar to surfing, the brand’s connection to “riders of mountains” implies an understanding of the snow sports demographic, even if direct snowboarding equipment isn’t the primary focus of the EU site’s homepage.
- Lifestyle Enthusiasts: Beyond core athletes, Globe also appeals to those who appreciate the aesthetic and lifestyle associated with action sports, offering casual footwear and apparel that seamlessly blend performance features with everyday wearability.
The Product Spectrum: More Than Just Shoes
While footwear, particularly skate shoes, takes a prominent position on the Eu.globebrand.com homepage, the brand offers a diverse range of items that extend far beyond just shoes. 7daysperformance.co.uk Reviews
This breadth of product allows them to cater to various needs within their target audience.
- Footwear:
- Skate Shoes: This is arguably their flagship category, featuring iconic models like the Gillette Collection and Heritage Series e.g., Tilt, Sabre, Encore-2. These shoes are designed with durability and skate function in mind, often incorporating specialized materials and construction techniques for impact absorption and grip.
- Mules: A unique offering, such as “The Gillette Mule Vibram® Outsole,” blending casual comfort with a nod to skate culture.
- Socks: A seemingly minor but essential accessory for comfort and performance, offered in various styles and multipacks e.g., Tilt Hi Crew Sock 5 Pack, OG Stealth Crew 3 Pk.
- Skateboards:
- Completes: Ready-to-ride skateboards for all abilities, featuring a variety of components and price points. This is crucial for beginners and those looking for convenience.
- Cruiserboards: Designed for a smoother, more relaxed ride, ideal for urban commuting or casual cruising.
- Longboards: Traditional surf-inspired shapes, often with bamboo constructions, reverse-kingpin trucks, and soft urethane wheels, emphasizing a fluid, “sidewalk surfing” experience.
- Apparel: Although less prominent on the homepage’s immediate view, the site mentions a “complete collection of men’s clothing,” indicating a range of garments designed for comfort, style, and durability, often incorporating their “Low Velocity” sustainable materials.
Sustainability Initiatives: The “Low Velocity” Program
One of the most notable aspects highlighted on Eu.globebrand.com is their commitment to sustainability through the “Low Velocity” program. This initiative reflects a growing consumer demand for environmentally conscious products and a brand’s responsibility towards its impact.
- Core Principle: “For riders of concrete, oceans and mountains. As skaters, surfers and snowboarders, we spend a lot of time doing what we love outdoors. We are conscious of the environment, and while we’ve been far from perfect, we are continually working toward greater sustainability across our clothing, footwear and apparel.” This statement is a powerful acknowledgment of their audience’s connection to nature and their ongoing efforts.
- Material Innovation: The program focuses on incorporating more sustainable materials, including recycled and upcycled components, into their clothing and footwear lines. For instance, their skate footwear now integrates these materials “reducing our impact while retaining the durability and skate function.”
- Product Longevity: Beyond materials, “Low Velocity” also emphasizes creating “premium evergreen clothing that has less of an impact on the environment.” This suggests a focus on durability and timeless design, reducing the need for frequent replacements, which inherently lessens environmental strain. Each article is “rigorously tested for fit, function and durability.”
- Transparency: While the homepage offers a concise overview, a dedicated section for “Low Velocity” would likely provide more in-depth details about specific materials, manufacturing processes, and certifications, allowing consumers to make more informed choices.
User Experience: Navigating Eu.globebrand.com
A positive online shopping experience is crucial for e-commerce success.
Eu.globebrand.com appears to prioritize user-friendliness, offering a straightforward interface that makes navigation and purchasing relatively simple.
- Clean Design: The website features a clean, modern design with high-quality product imagery that immediately catches the eye. The use of carousels for product displays e.g., The Gillette Collection Carousel allows for efficient showcasing of multiple items without cluttering the page.
- Intuitive Navigation: Key sections like “Shop Footwear,” “Shop Skateboards,” and “Shop Heritage” are clearly marked, guiding users to relevant product categories. The search bar and “Log in” / “Cart” icons are standard and easily accessible.
- Prominent Information: Crucial details like “FREE SHIPPING ON SELECTED COUNTRIES,” “FREE RETURNS,” and “PAYMENT SECURED” are prominently displayed at the top, building immediate trust and setting expectations.
- Customer Engagement: The “Join the Globe Family: 10% off your first purchase & exclusive perks for life!” encourages sign-ups, helping build a loyal customer base. Social media integration through “@GLOBEBRAND_EUROPE #livinglowvelocity” also promotes community interaction.
- Checkout Process: While not explicitly tested, the mention of “Proceed to checkout” and various payment options Paypal, Mastercard, Visa, Apple Pay, Klarna suggests a standard, secure checkout flow. The “I agree with terms and conditions” checkbox is also a standard legal requirement.
Pricing and Value Proposition
When evaluating any e-commerce site, pricing is a critical factor. Bookmygarage.com Reviews
Eu.globebrand.com’s pricing aligns with what one would expect from a well-established, specialized brand in the action sports industry, offering products that often justify their cost through design, materials, and performance.
- Premium Pricing: Skate shoes, for instance, range from approximately €76.95 to €149.95 EUR e.g., Gillette – Black/Black Suede at €76.95 EUR on sale, Gillette Mule at €149.95 EUR. This positions Globe products in the mid-to-high range for skate footwear, reflecting their focus on technical advancements and durability.
- Skateboard Pricing: Completes and longboards, while not explicitly priced on the homepage, would typically fall within a similar premium range, considering the “over 30 years of experience in the skateboard industry” boasted by the brand.
- Value for Money: The value proposition comes from the longevity and performance of their products. For athletes in high-impact sports like skateboarding, investing in durable, well-designed gear can save money in the long run by reducing the need for frequent replacements. The “Low Velocity” program further enhances this by emphasizing evergreen clothing and rigorous testing for fit, function and durability.
- Sale Opportunities: The presence of “Sale price” indications e.g., Gillette – Black/Black Suede reduced from €109.95 EUR to €76.95 EUR suggests that customers can find deals, making premium products more accessible.
Shipping, Returns, and Customer Service
Clear policies on shipping, returns, and accessible customer service are cornerstones of a trustworthy online store.
Eu.globebrand.com addresses these points directly on its homepage, albeit with varying levels of detail.
- Shipping: “FREE SHIPPING ON SELECTED COUNTRIES” is a prominent statement, which is a significant incentive for customers. However, the specific list of “selected countries” is not immediately visible on the homepage, requiring further navigation likely to a FAQ or shipping policy page for clarity. This is a common practice to avoid clutter but means users need to dig deeper.
- Returns: “EASY RETURNS” is another positive indicator. Like shipping, the full details of the return policy e.g., return window, condition of items, process for initiating a return, who pays for return shipping would be found on a dedicated policy page.
- Payment Security: “PAYMENT SECURED” reassures customers that their financial transactions are protected. The display of logos for major payment providers like Paypal, Mastercard, Visa, Apple Pay, and Klarna further reinforces this, offering a variety of trusted options.
- Customer Support: While not explicitly mentioning a “Contact Us” section on the homepage, a reputable site like this would undoubtedly have channels for customer inquiries, such as email, phone, or a helpdesk, usually linked in the footer. For a European operation, multilingual support might also be expected.
Collaborations and Brand Identity
Collaborations and the overall brand identity play a significant role in how a company is perceived, especially in lifestyle-driven industries like action sports.
Globe has a history of engaging with artists and athletes, which enriches its brand narrative. Hoodaki.com Reviews
- Artist Collaborations: The “FEATURED ARTIST COLLECTION” with Jannik Stegen is a prime example. This not only introduces unique, limited-edition designs but also connects the brand with the broader creative community. “Inspired by people and nature, Jannik Stegen from Heidelberg, Germany narrates stories through joyful characters” adds a cultural dimension to the products.
- Athlete Endorsements: The “Gillette Collection” directly references Austyn Gillette, a professional skateboarder. Such endorsements lend credibility and appeal to the core skateboarding audience, as athletes often test and influence product development.
- “Living Low Velocity”: The hashtag #livinglowvelocity and the phrase “For riders of concrete, oceans and mountains” encapsulate the brand’s identity as a lifestyle brand deeply rooted in active, outdoor pursuits and a consciousness about their environmental footprint. This messaging is designed to resonate with their target demographic’s values.
The Globe Legacy: Experience and Expertise
The website subtly leverages the brand’s long-standing presence in the industry, which can be a significant trust factor for consumers looking for quality and reliability.
- “Since our inception in the early 90’s”: This statement establishes Globe’s nearly three-decade history, signifying a wealth of experience in designing and manufacturing action sports equipment. Longevity in a competitive market often indicates a strong product foundation and customer loyalty.
- “30 years of experience in the skateboard industry”: Specifically referring to their skateboard design team, this highlights specialized expertise. It suggests that their skateboards are not just generic products but are crafted by individuals who genuinely understand the nuances of the sport.
- “Front of technical advances in skate shoe research and development”: This claim positions Globe as an innovator, constantly striving to improve performance through R&D, a key selling point for serious skateboarders who demand high-tech footwear.
Technical Aspects and SEO Considerations
From an SEO and technical standpoint, Eu.globebrand.com shows several elements indicative of a well-managed e-commerce platform.
- Geo-Targeting: The “EU Europe United States Australia Skip to content” prominently displayed at the top indicates clear geo-targeting strategies. This ensures that users land on the correct regional store, optimizing for shipping and pricing in their local currency € EUR for the EU site.
- Mobile Responsiveness: While not explicitly stated on the homepage text, a modern e-commerce site like this would be expected to be fully mobile-responsive, providing a seamless experience across devices. Given the target demographic’s age and tech usage, this is paramount.
- Structured Data Implied: For e-commerce, it’s highly likely that product pages are implemented with structured data Schema.org markup for products, prices, reviews, etc. This helps search engines understand the content better and can lead to richer search results e.g., price snippets in SERPs.
- Keywords: The homepage text is rich with relevant keywords like “Skate Shoes,” “Skateboards,” “Cruiserboards,” “Longboards,” “Footwear,” “Apparel,” “Gillette,” “Vibram,” “Low Velocity,” and brand names like “Tilt,” “Sabre,” “Encore-2.” This natural integration of keywords helps the site rank for relevant searches.
- Internal Linking: Clear navigation and calls to action e.g., “Shop Now,” “SHOP NOW >>” facilitate internal linking, helping search engines crawl the site and pass authority between pages.
- Security HTTPS: The mention of “PAYMENT SECURED” implies the use of HTTPS, which is standard for any e-commerce site and a ranking factor for Google.
Frequently Asked Questions
What is Eu.globebrand.com?
Eu.globebrand.com is the official European online store for Globe Brand, an Australian company specializing in skate shoes, skateboards completes, cruisers, and longboards, and apparel for skateboarding, surfing, and snowboarding enthusiasts.
Is Eu.globebrand.com a legitimate website?
Yes, based on the information provided, Eu.globebrand.com appears to be a legitimate online retailer.
It clearly states shipping and return policies, uses secured payment methods, and showcases a wide range of branded products with detailed descriptions. Cttb.co.uk Reviews
What types of products does Eu.globebrand.com sell?
Eu.globebrand.com sells a variety of products, including skate shoes such as the Gillette Collection and Heritage Series, mules, complete skateboards, cruiserboards, longboards, and a range of socks and other apparel.
Does Eu.globebrand.com offer free shipping?
Yes, Eu.globebrand.com states that it offers “FREE SHIPPING ON SELECTED COUNTRIES.” You would need to check their specific shipping policy page for a list of eligible countries.
What payment methods are accepted on Eu.globebrand.com?
Eu.globebrand.com accepts major payment methods including Paypal, Mastercard, Visa, Apple Pay, and Klarna, ensuring secure transactions for customers.
What is the “Low Velocity” program mentioned on Eu.globebrand.com?
The “Low Velocity” program is Globe Brand’s sustainability initiative focused on incorporating more sustainable, recycled, and upcycled materials into their clothing, footwear, and apparel, aiming to reduce environmental impact and create more durable, long-lasting products.
Does Globe Brand offer returns on purchases made on Eu.globebrand.com?
Yes, the website prominently states “EASY RETURNS,” indicating that customers can return products. Carshades.co.uk Reviews
Specific details regarding the return policy, such as the return window and conditions, would be available on their dedicated returns policy page.
Are the prices on Eu.globebrand.com in EUR?
Yes, as indicated by the currency symbol € EUR next to product prices, all prices on Eu.globebrand.com are listed in Euros, catering to the European market.
Does Eu.globebrand.com sell products for both men and women?
While the homepage specifically mentions a “complete collection of men’s clothing,” the footwear and skateboard categories are generally unisex in nature, appealing to anyone involved in action sports.
How can I join the Globe Family for discounts?
You can join the Globe Family by signing up, likely through an email subscription form on the website.
This offers benefits such as “10% off your first purchase & exclusive perks for life!” Budgetdog.com Reviews
What kind of skateboards does Globe Brand offer?
Globe Brand offers three main types of skateboards: Completes ready-to-ride for all abilities, Cruiserboards for casual cruising, and Longboards traditional surf-inspired shapes for sidewalk surfing.
What is the Gillette Collection on Eu.globebrand.com?
The Gillette Collection is a line of signature footwear designed in collaboration with professional skateboarder Austyn Gillette, featuring specific shoe models like the Gillette Mule and various skate shoes.
Does Globe Brand have a long history in the industry?
Yes, the website mentions that Globe has been “at the forefront of technical advances in skate shoe research and development since our inception in the early 90’s,” indicating a history spanning over 30 years.
Where are Globe skateboards designed?
Globe skateboards are designed in Australia and are crafted by a team with over 30 years of experience in the skateboard industry.
Can I find artist collaborations on Eu.globebrand.com?
Yes, the website highlights a “FEATURED ARTIST COLLECTION,” showcasing collaborations with artists like Jannik Stegen, who creates unique designs for their products. Okx.com Reviews
What is the purpose of Vibram® Outsoles on some Globe shoes?
Vibram® Outsoles, like those on “The Gillette Mule Vibram® Outsole,” are typically used for their superior durability, grip, and comfort, making them ideal for performance footwear.
How secure is shopping on Eu.globebrand.com?
The website explicitly states “PAYMENT SECURED” and lists trusted payment partners, suggesting that they employ standard security measures to protect customer financial information during transactions.
Does Eu.globebrand.com have a physical store presence?
The website is an online e-commerce platform.
It does not indicate a physical store presence directly on the homepage, but as part of a larger brand, there might be retail partners.
What kind of socks does Eu.globebrand.com offer?
Eu.globebrand.com offers a wide range of socks, including various lengths Hi Crew, Ankle, Invisible and pack sizes 5-pack, 3-pack, often in assorted colors or branded designs. Craftholsters.com Reviews
What is the meaning behind #livinglowvelocity on social media?
#livinglowvelocity is a brand hashtag used by Globe Brand Europe to promote their ethos of living consciously, connected to nature concrete, oceans, mountains, and their commitment to sustainability through the “Low Velocity” program.
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