Based on looking at the website, Premier.it appears to be an online retailer specializing in motorcycle helmets and related accessories.
The site showcases various helmet lines, including “Vintage” and “Tecnica,” alongside ventilation kits.
With a history in helmet manufacturing dating back to 1956, Premier.it emphasizes its dedication to technology and design, aiming to blend human needs with advanced engineering.
This review will delve into the various aspects of Premier.it’s offerings, focusing on what the website presents to potential customers, from product lines and pricing to user experience.
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IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.
Premier.it Review & First Look
Upon a first glance, Premier.it projects an image of heritage and specialization in motorcycle helmets.
The website’s design is clean and focused, clearly highlighting its primary product: helmets.
The prominent display of “PASSIONATE ABOUT HELMETS SINCE 1956” immediately establishes a sense of long-standing expertise and dedication to the craft.
Website Navigation and User Interface
The navigation bar is straightforward, featuring essential links such as “Brand,” “Storia” History, “Tecnologia” Technology, “Guida alla scelta” Buying Guide, “Cura del casco” Helmet Care, “Wishlist,” and “Contatti.” This structure suggests a thoughtful user experience, providing not just products but also valuable resources for informed purchases and product maintenance.
The presence of language options ITA, FRA, ESP, ENG indicates an effort to cater to an international audience. X5cape.com Reviews
- Ease of Use: The site is intuitive, allowing users to quickly find product categories and information.
- Visual Appeal: High-quality images of helmets are prominently displayed, offering clear views of the products.
- Responsiveness: The site appears well-optimized for various devices, ensuring a consistent user experience.
Product Categorization and Discoverability
Premier.it organizes its products into clear lines: “Vintage” and “Tecnica,” which helps users narrow down their choices based on style or functional preferences.
The “Novità” New Arrivals section is a good touch for returning visitors looking for the latest releases.
- Vintage Line: Focuses on classic designs, appealing to riders who appreciate retro aesthetics.
- Tecnica Line: Appears to highlight more modern and technologically advanced helmets, catering to performance-oriented riders.
- Accessories Line: Includes essential items like ventilation kits, demonstrating a comprehensive approach to rider needs.
Premier.it Features
Premier.it emphasizes its commitment to quality and innovation through various features highlighted on its website.
The brand’s long history is leveraged to showcase its experience in the field, while its focus on technology aims to reassure customers about the performance and safety of their products.
Brand Storia History
The “Storia” section on Premier.it offers a glimpse into the brand’s long-standing presence in the helmet industry since 1956. This historical depth suggests a legacy of craftsmanship and continuous development, which can be a significant draw for customers looking for established and reliable brands. Bubblegumballoons.co.uk Reviews
- Long-Standing Expertise: Over six decades of experience in helmet manufacturing.
- Evolution of Design: Implies a continuous adaptation to new technologies and rider needs over time.
- Brand Trust: A long history can build confidence in the brand’s stability and product quality.
Tecnologia Technology
Premier.it dedicates a section to “Tecnologia,” emphasizing the research and development that goes into their helmets.
The philosophy centers on combining human needs with technological advancements, suggesting a focus on ergonomics, safety, and performance.
- R&D Philosophy: “Lo studio e l’interpretazione di come l’uomo e la tecnologia possono combinarsi.” The study and interpretation of how man and technology can combine.
- Material Innovation: Implied use of advanced materials for shell construction and impact absorption.
- Safety Standards: While not explicitly detailed on the homepage, a focus on technology typically means adherence to relevant safety certifications.
Guida alla Scelta Buying Guide & Cura del Casco Helmet Care
These sections are valuable resources for potential buyers and existing customers.
A buying guide helps users choose the right helmet, while care instructions ensure product longevity.
This demonstrates a holistic approach to customer service beyond just selling products. Gurmehub.com Reviews
- Size Guide: Crucial for online purchases, preventing returns due to incorrect sizing. For instance, the product pages explicitly state, “Prima di procedere all’acquisto verificare la taglia nella sezione ‘Guida alle Taglie’.” Before proceeding with the purchase, verify the size in the “Size Guide” section.
- Maintenance Tips: Essential for preserving helmet integrity and maximizing its lifespan.
- Informed Decision Making: Empowers customers to make better choices and take proper care of their investments.
Premier.it Pros & Cons
When evaluating Premier.it, it’s important to consider both its strengths and potential areas for improvement based on the website’s presentation.
Pros
Premier.it presents several strong points that make it an appealing option for motorcycle enthusiasts.
- Heritage and Experience: With roots tracing back to 1956, Premier.it boasts a long history in helmet manufacturing. This legacy implies deep industry knowledge and a commitment to quality honed over decades. This extensive experience can be a significant trust factor for buyers.
- Specialization in Helmets: The website’s exclusive focus on helmets and related accessories allows the brand to dedicate all its resources and expertise to this specific product category. This specialization often translates into higher quality, better design, and more innovative solutions compared to generalist retailers.
- Clear Product Categorization: The division of helmets into “Vintage” and “Tecnica” lines, along with a separate “Accessori” section, makes it easy for users to navigate and find products that match their specific style or functional preferences. This structured approach enhances the user experience.
- Information Resources: The inclusion of sections like “Guida alla scelta” Buying Guide and “Cura del casco” Helmet Care provides valuable post-purchase support and helps customers make informed decisions. This proactive approach to customer education adds significant value.
- International Language Support: The availability of the website in Italian, French, Spanish, and English broadens its accessibility to a wider international audience, making it convenient for non-Italian speakers to browse and understand product details.
- Emphasis on Technology: The “Tecnologia” section highlights the brand’s R&D efforts and its philosophy of integrating human needs with advanced engineering. This suggests a commitment to modern safety standards and comfort features, appealing to riders who prioritize performance and innovation.
- Transparent Pricing: The pricing for helmets is clearly listed on the product pages, ranging from €199.99 for the VINTAGE APJETVI6 to €409.99 for the LEGACY GT APAPRLEG, with accessories around €30-€35. This upfront disclosure helps customers budget effectively.
Cons
Despite its strengths, there are a few areas where Premier.it could potentially improve based on the current website information.
- Limited Product Reviews/Testimonials: The homepage doesn’t prominently feature customer reviews or testimonials. While a brand’s history is important, contemporary social proof can significantly influence purchasing decisions. The absence of readily visible customer feedback might make some potential buyers hesitant.
- Lack of Detailed Product Specifications on homepage: While product images are good, detailed specifications like weight, shell material specifics beyond general “technology”, ventilation channels, and safety certifications e.g., ECE, DOT ratings are not immediately visible on the main product listing pages. These details are crucial for riders comparing helmets.
- Returns/Warranty Information Not Prominently Displayed: Key information regarding returns, exchanges, and warranty policies is not readily visible on the homepage or product pages. This information is critical for building customer confidence, especially for high-value items like helmets. Customers often want to know the “what ifs” before committing to a purchase.
- Payment Gateway Information: While prices are listed, the specific payment methods accepted e.g., credit cards, PayPal, other local payment options are not immediately apparent on the homepage, which could be a minor inconvenience for some users during checkout.
Premier.it Alternatives
When considering motorcycle helmets, several other reputable brands and retailers offer similar or alternative products.
Each has its own strengths, whether it’s a focus on specific riding styles, advanced safety features, or a wider range of pricing. Hansa.studio Reviews
Arai Helmets
Arai is a Japanese company renowned for its handmade, premium quality helmets.
They are known for their exceptional safety standards and meticulous attention to detail.
- Key Strengths:
- Uncompromising Safety: Arai consistently receives top safety ratings. Their “R75 Shape” concept, a continuous curve with a minimum radius of 75mm, is designed to reduce impact energy.
- Handcrafted Quality: Each Arai helmet undergoes multiple quality control checks by human eyes, ensuring superior craftsmanship.
- Comfort and Fit: Known for a comfortable, snug fit and excellent ventilation systems.
- Target Audience: Riders who prioritize maximum safety, comfort, and are willing to invest in a high-end helmet.
- Price Range: Generally in the higher-end segment, with prices often starting from $500 and going upwards of $900+.
Shoei Helmets
Shoei is another prominent Japanese helmet manufacturer, celebrated for its innovative designs, advanced technology, and high-performance helmets.
* Advanced Technology: Shoei invests heavily in R&D, incorporating features like multi-ply matrix shell construction, sophisticated ventilation, and integrated communication systems.
* Aerodynamics: Many Shoei helmets are designed with extensive wind tunnel testing to optimize aerodynamics and reduce buffeting.
* Wide Range of Models: Offers helmets for various riding styles, including racing, touring, off-road, and urban commuting.
- Target Audience: Riders seeking a balance of high performance, cutting-edge technology, and robust safety features.
- Price Range: Similar to Arai, Shoei helmets typically fall into the premium category, ranging from $400 to $800+.
AGV Helmets
AGV Amisano Gino Valenza is an Italian brand with a strong racing heritage, famously associated with Valentino Rossi.
They are known for their aggressive styling and high-performance track-ready helmets. Watt.co.uk Reviews
* Racing Pedigree: Deeply ingrained in motorsports, AGV helmets are developed with insights from top professional riders.
* Innovative Design: Often at the forefront of helmet design, utilizing advanced materials like carbon fiber.
* Integrated Ventilation: Features highly effective ventilation systems for optimal airflow, crucial for high-intensity riding.
- Target Audience: Sportbike riders, racers, and enthusiasts who value performance, style, and a connection to motorcycle racing history.
- Price Range: Mid to high-end, with prices generally from $300 to $700+.
HJC Helmets
HJC is a Korean helmet manufacturer known for offering a broad range of helmets that provide good value for money, combining decent quality with competitive pricing.
* Affordability: HJC offers helmets across various price points, making quality head protection accessible to a wider audience.
* Diverse Product Line: From entry-level full-face helmets to premium carbon fiber options, HJC caters to almost every segment of the market.
* Good Ventilation: Many models feature effective ventilation systems for rider comfort.
- Target Audience: Riders looking for reliable, comfortable, and stylish helmets without breaking the bank.
- Price Range: Budget to mid-range, typically from $150 to $500+.
Schuberth Helmets
Schuberth is a German brand recognized for its exceptional touring helmets, particularly modular and flip-up designs, with a strong emphasis on aerodynamics, acoustics, and comfort.
* Low Noise Levels: Schuberth helmets are engineered to be exceptionally quiet, reducing rider fatigue on long rides.
* Aerodynamic Stability: Designed for stability at high speeds, minimizing buffeting and drag.
* Integrated Communication Systems: Many models are designed to seamlessly integrate with proprietary communication systems SC1, SC2.
- Target Audience: Touring riders, commuters, and those who prioritize quietness, comfort, and advanced features for long-distance journeys.
- Price Range: High-end, often starting from $500 and going upwards of $800+.
When choosing an alternative to Premier.it, riders should consider their primary needs: budget, riding style, desired safety features, comfort level, and aesthetic preferences.
Each of these brands brings a unique set of advantages to the table.
Premier.it Pricing
Premier.it provides clear pricing information directly on its product pages, making it easy for customers to see the cost of each helmet and accessory upfront. Baywoodburners.co.uk Reviews
The pricing structure appears to be consistent with the specialized nature of motorcycle helmets, reflecting the materials, technology, and design involved.
Helmet Pricing Overview
The helmets on Premier.it are categorized into “Vintage” and “Tecnica” lines, and their prices vary accordingly.
-
Vintage Line Helmets:
- PREMIER APJETVI6 VINTAGE: €199.99
- PREMIER APJETVC6 CLASSIC: €199.99
- PREMIER APINTTRY TROPHY: €289.99
- Observation: The Vintage line offers helmets primarily in the €199.99 to €289.99 range, appealing to riders looking for classic aesthetics at an accessible mid-range price point.
-
Tecnica Line Helmets:
- PREMIER APINTHYR HYPER: €379.99
- PREMIER APINTDEI DEVIL: €389.99
- PREMIER APINTSTR STREETFIGHTER: €379.99
- PREMIER APINTEVL EVOLUZIONE: €309.99
- PREMIER APINTTYP TYPHOON: €219.99
- PREMIER APINTDIS DISCOVERY: €389.99
- PREMIER APAPRLEG LEGACY GT: €409.99
- PREMIER APAPRLAN LAND CRUISER: €399.99
- PREMIER APAPRXCH X-CHARGER: €299.99
- PREMIER APAPRJOG JOGGER: €249.99
- Observation: The Tecnica line has a broader price spectrum, ranging from €219.99 to €409.99. This suggests a variety of features, materials, and designs within this modern category, catering to different rider needs and budgets. The higher-end models like LEGACY GT and LAND CRUISER reflect premium features or advanced construction.
Accessories Pricing
Premier.it also lists various ventilation kits under its “Accessori” Accessories line. Fxlivecapital.com Reviews
- Ventilation Kits: Most ventilation kits, such as the KIT VENTILAZIONE DEVIL CARBON/ST2/ST8/STY PREMIER XAERA0078, are priced consistently at €35.00. There are also options like the KIT VENT DOKKER U9BM3pcs:front+back for €30.00.
- Observation: The pricing for accessories is straightforward and affordable, making it easy for customers to purchase necessary replacement parts or upgrades.
Payment Information Inferred
While the homepage doesn’t explicitly detail accepted payment methods, the presence of a “Carrello” Cart and an “Acquista” Purchase flow strongly suggests standard e-commerce payment gateways are supported. Typically, this would include:
- Credit/Debit Cards: Visa, MasterCard, American Express.
- Online Payment Platforms: PayPal is a common choice for international online retailers.
- Bank Transfer: Less common for direct e-commerce, but possible.
Recommendation: It would be beneficial for Premier.it to clearly list accepted payment methods in a dedicated section e.g., FAQ or footer to enhance transparency and build customer confidence.
Overall, Premier.it’s pricing strategy positions its helmets within a competitive mid to upper-mid range, reflective of a brand that has been in the market for a long time and emphasizes technology and history.
The clear display of prices on product pages is a positive aspect of the user experience.
How to Cancel Premier.it Subscription Not Applicable
Based on the publicly available information on Premier.it’s website, there is no indication of a subscription service, recurring membership, or free trial for digital content or ongoing services. The website operates as a direct-to-consumer e-commerce platform for purchasing physical motorcycle helmets and related accessories. Gearfex.com Reviews
Therefore, the concept of “canceling a Premier.it subscription” or “canceling a Premier.it free trial” is not applicable to their business model.
What Premier.it offers is a straightforward product purchase:
- Customers browse and select physical products helmets, ventilation kits.
- They add items to a “Carrello” cart.
- They proceed to a one-time purchase checkout process.
There are no mentions of:
- Monthly or annual fees for access to exclusive content.
- Tiered membership levels with recurring charges.
- Trial periods for digital services that convert to paid subscriptions.
If you have made a purchase on Premier.it and are looking to:
- Return a product: You would need to refer to their specific “Termini e Condizioni” Terms and Conditions or “Politica di Reso” Return Policy for instructions on product returns and refunds, which typically involves shipping the item back within a certain timeframe.
- Cancel an order before shipment: You would need to contact their customer service “Contatti” directly to see if the order can be intercepted and canceled before it ships. This depends on their order processing speed.
In summary, Premier.it does not offer a subscription-based service, so there is no “subscription” to cancel. Customresume.net Reviews
Any interaction would be related to a one-time product purchase.
Premier.it vs. Competitors
When evaluating Premier.it against its competitors, it’s important to consider what unique value proposition Premier brings to the table and how it stacks up against other established players in the motorcycle helmet market.
Premier.it’s Positioning
Premier.it distinguishes itself primarily through its deep-rooted history and Italian heritage, dating back to 1956. This long legacy is a significant selling point, implying decades of accumulated expertise in helmet design and manufacturing.
- Strengths of Premier.it:
- Heritage and Craftsmanship: Emphasizes its “Storia” and long-standing presence, suggesting traditional quality alongside modern technology.
- Focused Product Line: Specializes almost exclusively in helmets and essential accessories, which can lead to deeper expertise in this niche.
- Distinctive Styling: Offers both “Vintage” and “Tecnica” lines, catering to riders who appreciate classic aesthetics as well as contemporary designs. This dual approach gives it an edge for stylistic appeal.
- Mid-to-Upper-Mid Price Point: Positions itself as an accessible premium brand, offering quality without necessarily reaching the highest price points of Arai or Shoei. Helmets range from approximately €199.99 to €409.99.
Comparison with Key Competitors
Let’s revisit some competitors and highlight how Premier.it contrasts with them.
Premier.it vs. Arai/Shoei Premium Segment
- Price: Arai and Shoei typically occupy the highest end of the helmet market, with many models easily exceeding €500-€900. Premier.it is generally more accessible, with its most expensive models around €400.
- Focus: Arai and Shoei are often seen as the benchmarks for ultimate safety, advanced materials, and intricate ventilation systems, particularly favored by professional racers and serious touring riders. Premier.it, while emphasizing technology, leans more into a blend of heritage and modern practicality.
- Craftsmanship vs. Mass Production Relative: While Premier.it has a long history, Arai, for instance, heavily emphasizes its handmade quality and “R75 Shape” philosophy. Shoei is known for its sophisticated R&D and manufacturing precision. Premier.it aims for a balance of quality and broader appeal.
Premier.it vs. AGV Performance & Style
- Heritage: Both are Italian brands with strong histories. AGV has a more pronounced racing heritage, heavily associated with legendary riders like Valentino Rossi. Premier.it’s heritage is broader, covering general helmet manufacturing since 1956.
- Design Aesthetic: AGV often features more aggressive, race-inspired designs. Premier.it offers a dichotomy of “Vintage” and “Tecnica,” providing options for classic and modern riders.
- Price: AGV’s high-end racing helmets can be comparable to or even exceed Premier.it’s top models, but both offer a range of price points.
Premier.it vs. HJC Value & Breadth
- Price: HJC is generally known for its strong value proposition, often offering competitive features at more budget-friendly prices. Premier.it sits a step above in pricing for most of its line, positioning itself as a more premium, specialized option.
- Product Range: HJC has an incredibly broad product range, covering almost every helmet type and price point. Premier.it is more curated, focusing on specific styles and technologies.
- Brand Perception: HJC is often seen as a reliable workhorse brand. Premier.it leverages its history and Italian design for a more refined brand image.
Premier.it vs. Schuberth Touring & Comfort
- Specialization: Schuberth excels in modular and touring helmets, known for their exceptional quietness, aerodynamics, and integrated communication systems. Premier.it’s focus is more general across full-face and open-face designs, though models like “LAND CRUISER” suggest touring capabilities.
- Price: Schuberth helmets are typically in the high-end category, similar to Arai/Shoei, due to their advanced features for touring comfort. Premier.it is generally more affordable.
- Features: Schuberth’s unique selling points revolve around reducing rider fatigue on long rides through noise reduction and stability. Premier.it highlights general technology and design.
Conclusion on Competition
Premier.it carves out a niche by combining its rich history with contemporary design and technology. Glistrr.com Reviews
It appeals to riders who appreciate established brands with a clear identity.
While it may not compete directly with the absolute bleeding edge of technology or safety offered by Arai/Shoei, it provides a strong alternative for riders seeking a blend of heritage, style, and solid performance at a more accessible premium price point.
Its unique “Vintage” line is a distinct differentiator that not all competitors offer with the same depth.
Frequently Asked Questions
What kind of products does Premier.it sell?
Based on looking at the website, Premier.it primarily sells motorcycle helmets and related accessories, such as ventilation kits.
They offer various helmet lines, including “Vintage” for classic styles and “Tecnica” for more modern designs. Multicare.org.uk Reviews
Is Premier.it a new brand?
No, Premier.it is not a new brand.
The website states that the brand has been “PASSIONATE ABOUT HELMETS SINCE 1956,” indicating over six decades of history in helmet manufacturing.
Where is Premier.it located?
While the website is available in multiple languages and focuses on online sales, Premier.it’s historical roots and brand language suggest an Italian origin “Brand Storia,” “Tecnologia,” “Guida alla scelta” are in Italian. The specific physical location for operations isn’t explicitly stated on the homepage.
What are the main helmet lines offered by Premier.it?
Premier.it offers two main helmet lines: the “Vintage” line, featuring classic and retro designs, and the “Tecnica” line, which focuses on modern and technologically advanced helmets.
Does Premier.it offer a size guide for helmets?
Yes, the product pages on Premier.it explicitly state, “Prima di procedere all’acquisto verificare la taglia nella sezione ‘Guida alle Taglie’,” which translates to “Before proceeding with the purchase, verify the size in the ‘Size Guide’ section.” This indicates a comprehensive size guide is available. Healthandsafetygroup.com Reviews
What is Premier.it’s approach to technology?
Premier.it’s “Tecnologia” section states that their R&D philosophy is based on “Lo studio e l’interpretazione di come l’uomo e la tecnologia possono combinarsi,” meaning “The study and interpretation of how man and technology can combine.” This suggests a focus on integrating human needs with advanced engineering in their helmet development.
Does Premier.it sell accessories for helmets?
Yes, Premier.it sells accessories.
The website features a “LINEA ACCESSORI” Accessories Line primarily showcasing various “KIT VENTILAZIONE” ventilation kits for different helmet models.
What is the price range of helmets on Premier.it?
Based on the products displayed, Premier.it helmets generally range from €199.99 for entry-level Vintage and Classic models up to €409.99 for higher-end Tecnica models like the LEGACY GT.
Are customer reviews available on Premier.it?
Based on the homepage content provided, there are no prominently displayed customer reviews or testimonials on Premier.it. Vtoman.com Reviews
Potential buyers might need to look for external reviews.
Can I change the language on the Premier.it website?
Yes, Premier.it offers multiple language options.
On the homepage, there are clear links for “ITA” Italian, “FRA” French, “ESP” Spanish, and “ENG” English.
Does Premier.it offer international shipping?
While the website supports multiple languages Italian, French, Spanish, English, specific details about their international shipping policies and destinations are not explicitly detailed on the homepage.
This information would typically be found in their terms and conditions or FAQ section. Businessautomationusa.com Reviews
How can I contact Premier.it customer service?
The website includes a “Contatti” Contacts section in its main navigation, which would provide information on how to reach their customer service, likely via email or a contact form.
Are Premier.it helmets certified for safety?
While the website emphasizes technology and research “Tecnologia”, explicit details about specific safety certifications e.g., ECE, DOT, Snell are not prominently displayed on the homepage.
This information would typically be found on individual product pages or a dedicated safety section.
Does Premier.it have a physical store?
Based on the website, Premier.it operates as an online retailer.
There is no indication of physical store locations mentioned on the homepage. Justthebrush.co.uk Reviews
What is the return policy for Premier.it helmets?
Specific details about Premier.it’s return policy are not prominently displayed on the homepage.
Customers would need to refer to their “Termini e Condizioni” Terms and Conditions or a dedicated “Politica di Reso” Return Policy section, typically found in the footer, for information on returns and exchanges.
Does Premier.it offer any discounts or promotions?
The provided homepage content does not explicitly show any ongoing discounts or promotions.
Any sales or special offers would likely be highlighted on the homepage or in a specific “Promozioni” section if available.
What types of riders are Premier.it helmets designed for?
Given the “Vintage” and “Tecnica” lines, Premier.it helmets appear to be designed for a range of riders, from those who prefer classic, retro styles Vintage to those seeking modern, performance-oriented helmets Tecnica. The diversity in models like “STREETFIGHTER” and “LAND CRUISER” suggests a broad appeal.
How do I care for a Premier.it helmet?
Premier.it provides a “Cura del casco” Helmet Care section on its website.
This resource would offer guidance and tips on how to properly maintain and care for your Premier.it helmet to ensure its longevity and performance.
Can I add items to a wishlist on Premier.it?
Yes, the Premier.it website features a “Wishlist” function.
When viewing products, there is an option to add them to your wishlist, and the navigation bar shows a “Wishlist ” link to view saved items.
What currency are the prices listed in on Premier.it?
The prices on Premier.it are listed in Euros €, which is standard for websites based in Europe.
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