
Based on looking at the website, 7879.co appears to be an online retailer specializing in high-purity gold and platinum jewelry, positioning their products not just as accessories but as investment-grade assets.
They emphasize the use of 24K gold and 999 platinum, which they claim sets them apart from traditional jewelers who often use lower karat gold like 14K or 18K with higher markups.
The site highlights features like real-time metal pricing, a “sell-back anytime” option, and a focus on the investment potential of their jewelry, suggesting that customers can track the value of their pieces in a personalized portfolio.
However, from an Islamic perspective, the premise of investing in jewelry in this manner, particularly with the explicit focus on “sell-back anytime” and “real-time metal price” fluctuations for profit, raises significant concerns related to Riba interest and Gharar excessive uncertainty or speculation. While owning gold and silver as assets is permissible, engaging in transactions where the primary motive is speculative gain from price movements, or where the “sell-back” mechanism might implicitly involve interest-like gains or losses, can lean into forbidden areas of finance.
Furthermore, the concept of “investment jewelry” encourages materialism and an attachment to worldly possessions as a primary source of wealth growth, which is discouraged in Islam in favor of ethical, productive investments that benefit society and avoid speculative practices.
Instead of seeking “investment jewelry,” a better approach for Muslims would be to engage in direct, non-speculative investments in physical gold and silver, or to invest in ethical businesses and halal financial instruments that avoid interest and excessive risk, fostering true economic growth and fulfilling social responsibilities.
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7879.co Review & First Look
Based on checking the website, 7879.co presents itself as a unique player in the fine jewelry market, specifically targeting individuals interested in investment-grade pieces. Their homepage immediately emphasizes the purity of their metals—99.9% pure solid precious metals, including 24K gold and 999 platinum. This is a significant differentiator from most mainstream jewelers who typically offer 14K or 18K gold.
The Pitch: Jewelry as an Asset
The core message from 7879.co is that their jewelry is “more than just an accessory—it’s beauty you can bank on.” They articulate a vision where jewelry is treated akin to a luxury watch, fine wine, property, or art—something that can appreciate in value.
This framing is designed to appeal to financially savvy consumers looking to diversify their assets.
- Explicit Investment Focus: The website repeatedly uses terms like “Investment Jewellery Portfolio,” “diversify your wealth,” and “safe-haven assets.” They even provide a feature for customers to track their jewelry’s real-time value.
- Contrast with Traditional Jewelry: They highlight that “most pieces don’t hold their value—mainly because they contain very little real precious metal,” positioning their offerings as a superior alternative.
- Celebrity Endorsements: The site prominently features various celebrities and public figures wearing their pieces, lending an air of exclusivity and aspirational value. This includes names like Jack Whitehall, Afro B, Kori Sampson, and Joe Alwyn, showcasing a wide range of individuals from actors to podcastians and sports personalities.
Initial Impressions on Transparency and Pricing
The website aims for transparency in its pricing model.
They state, “Real time metal price + 7879 artisan fee — so you know exactly what you’re paying for.” This contrasts sharply with the often opaque pricing structures in the traditional jewelry industry. Evviva.com Reviews
- Live Price Updates: They claim their prices are “updated daily directly from international metal markets,” which is a bold statement, suggesting a dynamic pricing model tied to global commodity markets.
- “Modest Artisan Fee”: They explain that this fee covers “in-house design and expert craftsmanship to hand-finishing, quality control, shipping, hallmarking, and premium packaging.” This attempts to justify the markup over raw metal prices.
- Hallmarking and Certification: The site asserts that all jewelry is “officially hallmarked by the Assay Office” and includes an authenticity certificate, which is crucial for verifying metal purity and quality. This helps build trust and credibility, especially for high-value items.
7879.co Cons
From an Islamic perspective, the business model of 7879.co, while appearing innovative, presents several significant downsides, particularly concerning the concepts of Riba interest and Gharar excessive uncertainty/speculation, and promoting materialism.
The Issue of Speculative “Investment” in Jewelry
The fundamental flaw in 7879.co’s model, from an Islamic ethical standpoint, is its explicit promotion of jewelry as a speculative “investment” instrument, aiming for value appreciation.
- Mimicking Financial Instruments: By encouraging customers to “track your jewellery’s real-time value” and framing purchases as “diversifying your wealth” or “safe-haven assets,” 7879.co blurs the line between a tangible product and a financial derivative. Islamic finance prohibits transactions whose primary purpose is to profit from market fluctuations without genuine productive activity or risk-sharing.
- Implicit Riba Concerns: While not explicitly stating interest, the “sell-back at current market price minus just 4%” mechanism for gold and platinum can lead to outcomes akin to interest or speculative gain/loss based on market timing, which is prohibited. The focus shifts from the utility or beauty of the jewelry to its fluctuating monetary value, creating an environment where gains or losses are made on mere price differences.
- Gharar Uncertainty: Despite claims of transparency in pricing, the future value of any precious metal is inherently uncertain. Investing in jewelry with the primary intent of reselling it for profit based on future price increases introduces an unacceptable level of Gharar, especially when promoted as a secure “investment.” True investments in Islam require clarity, transparency, and a direct link to a productive asset or tangible benefit, not just speculative price movements.
Promotion of Excessive Materialism and Worldly Attachment
Islam encourages moderation and discourages excessive attachment to worldly possessions.
The marketing of 7879.co strongly leans into accumulating high-value, pure precious metal jewelry as a form of wealth.
- “Wear Your Wealth”: The tagline “Why let your assets sit in a vault when you can wear them, love them, and watch them grow in value?” directly encourages displaying wealth and integrating it into daily life, which can foster arrogance, envy, and a consumerist mindset.
- Luxury and Status Symbol: The focus on high-purity gold and platinum, coupled with celebrity endorsements, positions these items as symbols of luxury and status. While beautiful objects are permissible, using them primarily for show or as a measure of one’s financial standing deviates from Islamic values of humility and simplicity.
- Misplaced Priorities: Shifting focus from jewelry as an adornment within permissible limits to a financial asset can lead to misplaced priorities, where financial gain from fluctuating prices becomes more important than the intrinsic value or ethical acquisition and use of wealth.
Limited Utility and Practicality for True Investment
While gold and platinum hold intrinsic value, using them in crafted jewelry for “investment” has practical limitations compared to direct bullion investment or other ethical financial instruments. Threads.cloud Reviews
- Markups on Artisanship: Even with a “modest artisan fee,” the cost of craftsmanship means you are paying significantly more than the raw metal spot price. This reduces the immediate investment efficiency compared to buying bullion. If the primary goal is investment, the added cost of jewelry design and manufacturing detracts from the pure metal value.
- Liquidation Challenges: While 7879.co offers a sell-back option, this is limited to their platform and their terms. The liquidity might not be as favorable as trading pure bullion through established metal dealers or exchanges. The “4% fee” for selling back, while seemingly low, still eats into any potential “investment” gains.
- Wear and Tear: Jewelry, by its nature, is subject to wear and tear. While 7879.co offers a lifetime warranty, physical damage can still affect its resale value, especially if one were to try to sell it outside their ecosystem based purely on metal content.
In conclusion, while 7879.co attempts to innovate in the jewelry space by linking it to investment, the underlying principles clash with core Islamic financial ethics and the broader emphasis on moderation and genuine, productive economic activity.
7879.co Alternatives
Instead of engaging in speculative “investment jewelry” that blurs the lines of ethical financial practices and promotes materialism, Muslims should seek out alternatives that align with Islamic principles.
The focus should be on genuine wealth accumulation through permissible means, charity, and productive investments that benefit society, rather than mere speculative gains from precious metals or excessive displays of wealth.
1. Direct Investment in Physical Gold and Silver Bullion Ethical
For those interested in precious metals as a store of wealth, the most permissible and straightforward approach is to invest in physical gold and silver bullion.
- Why it’s Better:
- Clarity: There is no “artisan fee” or markup for design, making the transaction about the metal’s pure value.
- Direct Possession: This typically involves buying physical coins or bars, ensuring direct ownership and immediate possession, avoiding the speculative elements of “investment jewelry.”
- Store of Value: Gold and silver have historically served as stable stores of value and hedges against inflation. This aligns with Islamic principles of wealth preservation without engaging in speculative profit-seeking on fluctuating prices.
- No Speculative Resale: While the value may fluctuate, the intention is not to make a quick profit from selling back to the original seller based on minor price shifts, but rather to preserve wealth over the long term.
- Where to Buy:
- Reputable Bullion Dealers: Purchase from established and reputable dealers who specialize in selling physical gold and silver bars and coins. Ensure immediate delivery or secure, allocated storage.
- Islamic Minting Houses: Some Islamic financial institutions or specialized mints offer Sharia-compliant gold and silver coins designed for investment or use as a store of wealth.
- Key Considerations:
- Zakat: Remember that gold and silver, beyond a certain threshold Nisab, are subject to Zakat obligatory charity annually.
- Storage: Secure storage is crucial for physical bullion, whether at home with appropriate security or in a secure vault.
2. Ethical and Productive Investments
True Islamic wealth accumulation focuses on investments that contribute to real economic activity, provide tangible benefits, and avoid interest Riba and excessive uncertainty Gharar. Ridestomp.com Reviews
- Halal Stock Market Investments:
- Invest in Sharia-compliant stocks. These are companies whose primary business activities are permissible in Islam e.g., technology, healthcare, manufacturing, real estate and that meet certain financial screening criteria e.g., low debt-to-equity ratios, no interest-based income.
- Screening Services: Utilize Sharia stock screening services or indices e.g., Dow Jones Islamic Market Index, FTSE Sharia Index to identify permissible stocks.
- Long-Term Growth: Focus on long-term investment in fundamentally sound companies rather than short-term trading or speculation.
- Sukuk Islamic Bonds:
- Sukuk are Sharia-compliant financial certificates that represent ownership in tangible assets or a share in a business venture, generating returns through legitimate profit-sharing or rentals, not interest.
- Purpose: They finance real projects, infrastructure, or businesses, offering a way to invest in productive assets without Riba.
- Real Estate Investments Halal Financing:
- Investing in properties for rental income or long-term appreciation, financed through Islamic home finance models like Murabaha, Musharaka, Ijarah that avoid interest.
- Benefits: Provides stable income, tangible asset ownership, and can appreciate over time.
- Halal Mutual Funds/ETFs:
- Invest in funds that exclusively hold Sharia-compliant assets, managed by experts who ensure adherence to Islamic principles.
- Diversification: Offers diversification across various sectors and companies without needing to pick individual stocks.
- Direct Business Investment Partnerships/Mudarabah:
- Participate in ethical businesses through Mudarabah profit-sharing partnership where one party provides capital and the other labor or Musharakah joint venture where both parties contribute capital and share profits/losses.
- Real Economy Impact: This directly contributes to job creation, innovation, and economic development.
3. Charitable Giving Sadaqah and Zakat
While not an “investment” in the traditional sense, charitable giving is a cornerstone of Islamic wealth management and brings immense spiritual and communal benefits.
- Barakah Blessings: Giving in charity is believed to purify wealth and bring blessings.
- Social Impact: Funds can support education, healthcare, poverty alleviation, and community development.
- Continuous Reward Sadaqah Jariyah: Investing in projects that have lasting benefit e.g., building a well, supporting an orphanage can provide continuous rewards even after one’s passing.
By focusing on these ethical alternatives, Muslims can grow their wealth in a manner that is pleasing to Allah, contributes positively to society, and avoids the pitfalls of speculative or interest-based financial dealings.
How to Cancel 7879.co Subscription
Based on the information available on 7879.co’s homepage, there isn’t an explicit “subscription” service mentioned in the traditional sense, like a monthly membership fee for content or recurring products.
The only mention of a “club” or “subscription-like” feature is the “7879 Club” which promises “extra discounts” upon unlocking.
This suggests it’s likely a one-time purchase or a tiered access system rather than a recurring billing model. Emblematic.ro Reviews
Understanding “7879 Club” Membership
The phrase “Unlock extra discounts with ‘7879 Club’ | Limited number available” implies that the “club” might be a purchase or an unlockable status, possibly through an initial larger purchase or a one-time fee, rather than a continuous subscription requiring cancellation. The term “club member only discounts” further supports this.
Therefore, it’s highly probable that there is no ongoing “subscription” to cancel in the traditional sense. If you bought something and were given “club membership,” it might be a lifetime or one-time access without recurring charges.
What to Do If You Believe You Have a Recurring Charge:
If, despite the lack of clear subscription information, you suspect you have a recurring charge from 7879.co or are part of a program you wish to exit, here are the steps you should take:
- Review Your Purchase Records:
- Check your email for any purchase confirmations from 7879.co. Look for terms like “subscription,” “recurring billing,” or “membership fees.”
- Examine your bank statements or credit card statements for any recurring charges from 7879.co.
- Contact 7879.co Customer Service Directly:
- This is the most effective first step. Look for a “Contact Us” or “Support” section on their website.
- Email: Send a detailed email explaining your situation. Include your order number if applicable, the email address used for purchase, and explicitly state that you wish to cancel any perceived recurring membership or charges. Ask for confirmation of cancellation.
- Phone if available: If they provide a phone number, call during business hours to speak directly with a representative. Document the date, time, representative’s name, and what was discussed.
- Check Your Account Settings if applicable:
- If you created an account on 7879.co, log in and navigate to your “Account Settings,” “My Profile,” or “Subscriptions” section. Some platforms allow users to manage or cancel memberships directly from their dashboard.
- Dispute Charges with Your Bank/Credit Card Company as a last resort:
- If you cannot reach 7879.co or they do not comply with your cancellation request, contact your bank or credit card company.
- Explain that you have an unauthorized or unwanted recurring charge that the merchant is not cancelling. They can often block future charges and help you dispute past ones. Provide all documentation of your attempts to contact 7879.co.
Important Note: Given the nature of their products high-value jewelry and the absence of overt subscription models, it is unlikely that 7879.co operates on a traditional subscription basis. The “7879 Club” seems to be a loyalty program or a one-time access benefit for customers. Always err on the side of caution and verify any recurring charges directly with your financial institution if you are unsure.
7879.co Pricing
7879.co emphasizes a transparent and unique pricing model for its high-purity gold and platinum jewelry. They state their pricing is determined by: “Real time metal price + 7879 artisan fee.” This approach aims to differentiate them from traditional jewelers who often have high, opaque markups. Initialclip.com Reviews
Key Aspects of 7879.co’s Pricing Model:
-
Real-Time Metal Price:
- Basis: The core of their pricing is tied directly to the current market value of gold and platinum bullion. They claim their “website features live prices updated daily directly from international metal markets.” This means the price you see for a piece on their site will fluctuate based on the global commodity markets.
- “Priced By Weight”: They explicitly state that since their jewelry is made from pure materials 24K gold and 99.9% platinum, pricing is “straightforward and based solely on the weight of each piece.” This aligns with how bullion is traded.
- Investment Grade: They equate their metal quality to “investment-grade bullion,” suggesting that the raw material cost is a significant component of the final price.
-
7879 Artisan Fee:
- Purpose: This fee is the markup applied over the raw metal cost. 7879.co describes it as “modest” and explains that it covers all operational aspects beyond the metal itself.
- What it Covers:
- In-house design
- Expert craftsmanship
- Hand-finishing
- Quality control
- Shipping
- Hallmarking official certification of purity
- Premium packaging
- Claimed Transparency: They assert, “no inflated markups, no compromises. Unlike many brands that charge up to 1000% for diluted metals, we apply a modest artisan fee.” This is a direct jab at traditional jewelers who might use lower karat gold e.g., 14K or 18K and still apply very high percentage markups.
Examples of Pricing:
While the exact “artisan fee” percentage isn’t explicitly stated for every item, the prices displayed on their homepage illustrate the combined cost:
- Heart Stud Earrings: £319.99
- Anchor Pendant: £669.99
- Circle Stud Earrings: £264.99
- Aries Zodiac Pendant: £651.99
- Compass Pendant: £964.99
- 7879 Exclusive Diamond Cut Double Curb Chain Necklace Gold 24k: £6,055.99
- Diamond Cut Curb Chain Necklace Platinum: £849.99
- Diamond Cut Cable Chain Bracelet Gold 24k: £248.99
- Bullion Cuff Platinum: £3,199.99
- Eternity Ring Gold 24k: £1,017.99
These prices reflect the weight of the pure metal plus the artisan fee.
For high-value pieces like the 24k gold Diamond Cut Double Curb Chain Necklace at over £6,000, the raw gold content would be substantial, with the artisan fee being the additional cost for design and fabrication. Noblestrap.com Reviews
Comparative Advantage as per 7879.co:
7879.co aims to convince customers that despite their prices, they offer better value than competitors, especially when factoring in metal purity and potential for “investment.”
- Purity over Price Relative: They highlight that many companies use 14K or 18K gold which is 58.3% or 75% pure, respectively and still charge premium prices. 7879.co, by offering 24K gold 99.9% pure and 999 platinum, argues that while their absolute prices might be high, the “quality-adjusted” price is fairer.
- Markup Comparison: One customer testimonial stated, “The markup is very acceptable max 30-38% more than the international market price in bullion terms.” While this is a customer’s observation, it suggests the artisan fee could range from 30% to 38% above the raw metal cost, which for fine jewelry is indeed considered modest compared to the 100-1000% markups often seen in the industry.
In essence, 7879.co’s pricing strategy is built on transparency about the underlying metal value and a justification for the additional cost of transforming that raw metal into a finished, wearable piece of high-purity jewelry.
7879.co vs. Traditional Jewelers
When comparing 7879.co to traditional jewelers, several key distinctions emerge, particularly concerning metal purity, pricing philosophy, and the perceived value proposition.
1. Metal Purity and Composition
This is perhaps the most significant differentiator that 7879.co emphasizes.
- 7879.co: Specializes exclusively in 24K gold 99.9% pure and 999 platinum 99.9% pure.
- Argument: They contend that anything less than 24K gold or 999 platinum has been mixed with other metals, “lowering its value.” They position this purity as crucial for both intrinsic value and investment potential.
- Impact: Pure metals are more malleable, which requires specialized craftsmanship to create durable jewelry. However, they retain their intrinsic metal value more directly.
- Traditional Jewelers: Predominantly offer 14K 58.3% pure or 18K 75% pure gold, and platinum which may be 900 or 950 purity.
- Argument: The addition of alloys like copper, silver, zinc for gold makes the metal harder, more durable, and often more affordable. It also allows for different color variations e.g., rose gold, white gold.
- Impact: While durable, the lower gold content means a significant portion of the value is in the craftsmanship and brand, rather than the raw precious metal itself. Resale value for these pieces often falls dramatically due to the lower metal purity and high original markups.
2. Pricing Philosophy and Transparency
The approach to how prices are set and communicated differs greatly. Minkosmacs.com Reviews
- 7879.co: Advocates for “Honest Pricing” based on “Real time metal price + 7879 artisan fee.”
- Transparency: They boast live prices updated daily from international metal markets and explicitly state that pricing is “based solely on the weight of each piece” plus their artisan fee.
- Claimed Markup: They claim their markups artisan fee are “modest” compared to others, sometimes citing a customer observation of 30-38% above bullion price.
- Investment Focus: Their pricing model reinforces the idea that the jewelry is an investment, with the metal value being a key component.
- Traditional Jewelers: Often employ high, often opaque markups that can range from hundreds to over a thousand percent above the raw material cost.
- Factors: Prices are influenced by brand reputation, design complexity, gemstone quality if applicable, marketing, overheads, and a significant profit margin.
- Transparency: The breakdown of costs is rarely provided, making it difficult for consumers to discern the true value of the precious metal content versus the “craftsmanship” or “brand” premium.
- Focus: The focus is on aesthetic appeal, brand prestige, and sentimental value, rather than the intrinsic metal value.
3. Value Proposition and Resale Potential
The ultimate perceived value and the potential for resale differ significantly.
- 7879.co: Positions its jewelry as an “Investment Jewellery Portfolio” with “Sell-Back for cash anytime” and a focus on appreciating value.
- Resale Mechanism: They offer a clear buy-back policy “sell your items back to us at the current market price minus just 4%” and tools to track current market value.
- Long-Term Value: The emphasis on purity is meant to ensure the piece retains its inherent value, acting as a “safe-haven asset.”
- Traditional Jewelers: Jewelry is primarily sold as an accessory or sentimental item, with little to no focus on investment potential.
- Resale Challenges: Most traditional jewelry, especially pieces with lower karat gold or intricate designs, depreciates significantly upon leaving the store. Resale through pawn shops or jewelers typically fetches a fraction of the original price, often based solely on scrap metal value.
- Depreciation: Due to high markups and lower purity, the “sunk cost” is often very high, with minimal return on investment.
In summary, 7879.co attempts to disrupt the traditional jewelry market by aligning its products more closely with precious metal investment.
While traditional jewelers focus on design, brand, and wider market appeal often with higher markups on lower purity metals, 7879.co leverages the purity and intrinsic value of its metals to claim a better “investment” proposition and greater pricing transparency.
However, as discussed, this “investment” framing itself raises ethical concerns from an Islamic perspective.
Frequently Asked Questions
What is 7879.co?
7879.co is an online retailer specializing in high-purity precious metal jewelry, offering pieces made from 24K gold 99.9% pure and 999 platinum 99.9% pure, marketed as both aesthetic accessories and investment-grade assets. Bitcoinup.io Reviews
Is 7879.co legitimate?
Based on the website’s claims of official hallmarking by the Assay Office and customer testimonials, 7879.co appears to be a legitimate business selling high-ppurity jewelry.
However, its “investment” claims should be viewed with caution from an Islamic ethical perspective.
What kind of metals does 7879.co use?
7879.co exclusively uses 24K gold 99.9% pure and 999 platinum 99.9% pure in its jewelry.
How does 7879.co price its jewelry?
7879.co states its pricing is based on “Real time metal price + 7879 artisan fee,” with prices updated daily according to international metal markets and based on the weight of the pure metal.
Can I sell my 7879.co jewelry back to them?
Yes, 7879.co offers a “sell-back anytime” option, allowing customers to sell their items back at the current market value minus a 4% fee. Designerblck.com Reviews
What is the “7879 Club”?
The “7879 Club” appears to be a loyalty or discount program that offers “extra discounts” to members, likely unlocked through purchase or a one-time access fee, rather than a recurring subscription.
Does 7879.co offer a warranty?
Yes, 7879.co offers a lifetime warranty on its jewelry, ensuring complimentary replacement for damaged packages and covering items that may sustain damage.
How does 7879.co compare to traditional jewelers?
7879.co differs from traditional jewelers by using only 24K gold and 999 platinum, offering a transparent pricing model tied to real-time metal prices, and positioning its pieces as investments, unlike most traditional jewelry with lower purity metals and higher markups.
Are 7879.co items hallmarked?
Yes, all 7879.co jewelry is officially hallmarked by the Assay Office to confirm its purity and quality, and each item includes an authenticity certificate.
What is the return policy for 7879.co?
You have 30 days to return unused jewelry to 7879.co for a full refund. Acgardenbuildsolutions.com Reviews
Is pure 24K gold too soft for jewelry?
7879.co addresses this by stating that while 24K gold is more malleable, they ensure durability through their craftsmanship and offer a lifetime warranty.
Does 7879.co ship internationally?
The website’s homepage primarily mentions UK-centric information e.g., London Assay Office hallmarking, but details on international shipping would need to be confirmed in their shipping policy or FAQ section.
Who are some celebrities seen wearing 7879.co jewelry?
The website features several celebrities and public figures wearing their jewelry, including Jack Whitehall, Afro B, Kori Sampson, Joe Alwyn, and others.
How accurate are the real-time metal prices on 7879.co?
7879.co claims its website features live prices updated daily directly from international metal markets, aiming for transparency and accuracy in reflecting current bullion values.
What is the “artisan fee” charged by 7879.co?
The artisan fee is the markup 7879.co applies over the raw metal cost, covering design, craftsmanship, finishing, quality control, shipping, hallmarking, and premium packaging. Infocareerindia.com Reviews
Does 7879.co offer financing options?
The homepage does not explicitly mention financing options or payment plans.
Customers would need to check their checkout process or FAQs for details on available payment methods.
How can I track the value of my 7879.co jewelry?
7879.co states that customers can track their jewelry’s real-time value in a personalized “Investment Jewellery Portfolio” on their website.
Are there any religious concerns with buying jewelry from 7879.co?
From an Islamic perspective, the explicit framing of jewelry as a speculative “investment” for profit from price fluctuations, and the “sell-back” mechanism, can raise concerns related to Riba interest and Gharar excessive uncertainty, as well as promoting materialism.
What are better alternatives to “investment jewelry” for Muslims?
Better alternatives include direct, non-speculative investment in physical gold and silver bullion, ethical and productive investments in Sharia-compliant stocks, Sukuk, real estate with halal financing, and contributing to charity Zakat and Sadaqah. Apis-donau.ro Reviews
Why does 7879.co claim its jewelry is an “investment”?
7879.co claims its jewelry is an investment because it uses pure 24K gold and 999 platinum, which are considered safe-haven assets, and offers a sell-back option, implying the pieces can retain or even appreciate in value over time.
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