To effectively check hashtags for Instagram and optimize your content strategy, here’s a quick guide: start by using Instagram’s built-in search bar to discover related hashtags and their post counts, or tap on hashtags within existing popular posts to see what content is associated with them. For a deeper dive into performance and relevance, leverage third-party tools like Flick, Later, or even Meta Business Suite’s analytics to find hashtags for Instagram that are performing well for your niche, identify trending hashtags for Instagram, and even check banned hashtags Instagram to avoid them. You can find best hashtags for Instagram and discover hashtags for Instagram reels by analyzing what competitors and successful accounts in your industry are using. Tools can also help you find relevant hashtags for Instagram by suggesting variations and related terms, helping you find hashtags for Instagram free or paid options. For those looking to really level up their content game and optimize their Instagram presence, I highly recommend exploring a powerful Free Growth Marketing Tool that can revolutionize how you find and deploy your best hashtags, ensuring maximum reach and engagement.

This process involves more than just picking popular terms.

It’s about understanding their context, reach, and performance.

You need to analyze the competition, look for hashtags that resonate with your target audience, and avoid those that are overused or, worse, banned.

Knowing how to check hashtag performance on Instagram is crucial for refining your strategy over time.

This systematic approach will ensure your Instagram post reaches the right eyes and helps you grow your audience organically.

Table of Contents

Mastering Hashtag Research for Instagram Growth

Mastering how to check hashtags for Instagram is fundamental for anyone serious about organic growth on the platform.

It’s not just about slapping on a few popular terms.

It’s about strategic placement and understanding the ecosystem of Instagram discovery.

Effective hashtag research can significantly amplify your content’s reach, attracting relevant audiences and driving engagement.

Without a systematic approach to finding and utilizing the best hashtags for Instagram, your content risks getting lost in the vast ocean of daily uploads.

Studies show that posts with at least one hashtag receive 12.6% more engagement than those without, highlighting their undeniable impact.

Furthermore, businesses that consistently use relevant hashtags experience, on average, a 79% increase in reach compared to those that don’t.

Understanding Instagram’s Search and Discovery

Instagram’s search and discovery features are the primary gateways for users to find new content, and hashtags play a pivotal role here.

When someone searches for a topic or keyword, Instagram’s algorithm prioritizes content that is relevant, engaging, and uses appropriate hashtags.

This means that if you want to find hashtags for Instagram that truly work, you need to think like your audience and anticipate their search queries. Best trending hashtags instagram

Instagram Search Bar: This is your first stop. Simply type a keyword into the search bar, select the ‘Tags’ tab, and Instagram will show you a list of related hashtags along with the number of posts associated with each. This count provides a quick gauge of a hashtag’s popularity and competition. For example, searching “halal food” might reveal “#halalfood” with millions of posts, “#halalmeals” with hundreds of thousands, and “#halalrecipes” with fewer.
Related Hashtags: When you click on a specific hashtag, Instagram often suggests “Related” hashtags at the top. These are incredibly valuable for discovering niche or complementary terms that users interested in that topic might also follow. This is a great way to find relevant hashtags for Instagram beyond the obvious.
Explore Page: While not directly a search tool, the Explore Page is powered by content algorithms that often learn from your hashtag interactions. By spending time on the Explore Page and noting the hashtags used on posts that resonate with you, you can indirectly find trending hashtags for Instagram that align with your interests and content style.

Leveraging Built-In Instagram Analytics for Performance

Knowing how to check hashtag performance on Instagram directly within the app or via Meta Business Suite is crucial for refining your strategy.

This data allows you to see which hashtags are actually driving impressions and engagement, moving beyond mere guesswork.

Instagram Insights Professional Accounts: If you have an Instagram Business or Creator account, you can access post-specific insights.
- Navigate to a specific post and tap “View Insights.”
- Scroll down to the “Discovery” section. Here, you’ll see “Impressions from Hashtags,” which tells you exactly how many times your post was seen by users who found it through a hashtag.
- This metric is invaluable for understanding which hashtags are generating the most visibility for your content.
Meta Business Suite: For a more comprehensive view, link your Instagram account to Meta Business Suite. This platform provides detailed analytics on your audience, content performance, and reach, including breakdowns of how users discovered your posts, often highlighting the contribution of hashtags. This allows you to track overall hashtag effectiveness across multiple posts and campaigns.
A/B Testing: A practical approach to checking performance is to run mini A/B tests. Post similar content but vary your hashtag sets. After a week or two, check the insights for each post to see which set of hashtags yielded better discovery and engagement. This empirical data helps you find best hashtags for Instagram through direct observation.

Discovering the Best Hashtags with Third-Party Tools

While Instagram’s native features are a great starting point, third-party tools offer a more sophisticated and efficient way to find hashtags for Instagram, find trending hashtags for Instagram, and conduct in-depth analysis.

These tools often provide features like hashtag suggestions, performance tracking, and competitive analysis that go beyond what Instagram itself offers.

Dedicated Hashtag Research Platforms

Many platforms are built specifically for hashtag research, offering features like AI-powered suggestions, difficulty scores, and related hashtag clusters.

Flick: Considered a top-tier hashtag research tool, Flick provides in-depth data on hashtag performance, including average likes, comments, and reach for a given hashtag. It helps you find hashtags for Instagram by suggesting relevant, untapped hashtags with a good balance of reach and competition, moving beyond just popular hashtags. Flick also helps you identify hashtags with high engagement rates.
Later.com Hashtag Suggestions: While primarily a scheduling tool, Later offers a valuable hashtag suggestion feature. As you type a hashtag, it provides a list of related hashtags sorted by relevance and popularity, helping you find relevant hashtags for Instagram quickly. It’s particularly useful for those looking to find hashtags for Instagram free to an extent or as part of a broader social media management suite.
Keyhole: Offers real-time hashtag tracking and analytics, allowing you to monitor the performance of specific hashtags, campaigns, and even competitors. This is ideal for identifying trending hashtags for Instagram and understanding the broader conversation around a topic.
RiteTag: Provides instant hashtag suggestions for images and texts, showing you which hashtags are trending now and which ones have a good long-term reach. It’s a quick way to find hashtags for Instagram post that are relevant and timely.

Utilizing Competitor Analysis and Niche Exploration

One of the smartest ways to find best hashtags for Instagram is by observing what successful accounts in your niche are doing. Competitor analysis isn’t about copying. it’s about learning and adapting.

Analyze Top-Performing Competitors: Identify accounts in your industry that consistently receive high engagement. Examine their recent posts and take note of the hashtags they use. Look for patterns:
- Are they using a mix of broad and niche hashtags?
- Do they use location-specific hashtags?
- Are there any branded hashtags unique to them?
- This process helps you find relevant hashtags for Instagram that are already proven to work within your specific audience.
Explore Niche Communities: Beyond direct competitors, explore broader niche communities on Instagram. Search for popular industry terms, follow influential accounts, and participate in discussions. Often, these communities develop their own specific hashtags that can be incredibly valuable for reaching a highly targeted audience. For example, if you’re a halal food blogger, look for hashtags like #halalfoodie, #muslimfoodies, #halalcertified.
Instagram Reels Hashtags: When you find hashtags for Instagram reels, consider that short-form video content often benefits from trending audio and more dynamic, action-oriented hashtags. Look at successful reels in your niche and observe their hashtag usage. Trending sounds often come with associated trending hashtags that can boost visibility.

Avoiding Banned and Overused Hashtags

Just as important as finding the right hashtags is knowing which ones to avoid.

Banned hashtags can severely limit your content’s reach, while overused hashtags can make your content invisible in a sea of millions of posts.

Knowing how to check banned hashtags Instagram is a critical step in maintaining a healthy Instagram presence.

Identifying Banned Hashtags

Instagram bans hashtags for various reasons, including content violations, spam, or inappropriate use. Copy hashtags for instagram post

Using a banned hashtag can result in your post being hidden from the Explore page, your reach being throttled, or even your account being shadowbanned.

Manual Check: The simplest way to check banned hashtags Instagram is to search for them directly on Instagram. If a hashtag is banned, you’ll see a message like “Recent posts from # hashtag are currently hidden because the community has reported some content that may not meet Instagram’s Community Guidelines.” If you see this, do not use that hashtag.
Third-Party Lists: Several websites maintain regularly updated lists of banned Instagram hashtags. A quick Google search for “banned Instagram hashtags list” will provide various resources. While useful, always cross-reference with an in-app check, as these lists can sometimes be outdated.
Avoid Risky Hashtags: Be cautious with hashtags that are generic, overly sexual, or have been associated with spam in the past. If a hashtag feels “off,” it’s better to err on the side of caution.

The Pitfalls of Overused Hashtags

While popular hashtags might seem appealing due to their high post counts, using only overused hashtags can be counterproductive.

Extreme Competition: Hashtags like #love over 2 billion posts, #fashion, or #food have so much content being uploaded every second that your post will be buried almost instantly. The chances of your content being discovered through these hashtags are infinitesimally small.
Lack of Specificity: Overused hashtags are often too broad to attract a truly relevant audience. For example, if you sell artisanal halal desserts, “#food” won’t connect you with your ideal customers as effectively as “#halaldesserts” or “#muslimbaker.”
Solution: The “Sweet Spot” Strategy: The best strategy for how to check hashtags for Instagram involves finding a “sweet spot” – hashtags that have a decent volume tens of thousands to a few hundred thousand posts but aren’t so saturated that your content gets lost. These offer a better chance of visibility and attracting a more targeted audience. Aim for a mix:
- High-volume 100K+ posts: Use sparingly, 1-2 per post, for broad reach.
- Medium-volume 10K-100K posts: These are your workhorses, use 5-10, as they offer good visibility without extreme competition.
- Low-volume/Niche under 10K posts: Use 3-5, highly specific, to attract super-targeted audiences. These often convert better.

Crafting Your Optimal Hashtag Strategy

Developing an optimal hashtag strategy involves more than just finding hashtags.

It’s about intelligently combining them to maximize your content’s visibility and engagement.

The “Rule of 3s” Hashtag Mix

While Instagram allows up to 30 hashtags per post, using all of them isn’t always the most effective strategy.

Many social media experts recommend a balanced approach, often referred to as the “Rule of 3s” or a similar tiered system.

Broad/High-Volume Hashtags 3-5: These are general terms related to your industry or topic, with high search volume e.g., #muslimfashion, #halalcosmetics. They provide broad reach but also high competition.
Niche/Medium-Volume Hashtags 5-10: More specific to your content and target audience, these hashtags have a respectable search volume but lower competition e.g., #modestdresses, #hijabstyleinspiration, #halalbeautyproducts. This is where you’ll likely see the most relevant engagement.
Branded/Micro-Niche Hashtags 3-5: These are unique to your brand, campaigns, or very specific content e.g., #YourBrandName, #YourProductLaunch, #islamicart. They help build community and track specific campaigns.
Location-Specific Hashtags: If your business serves a local audience, always include location-based hashtags e.g., #halalfoodlondon, #muslimcommunitydubai.

This mix ensures you’re reaching a wide audience while also honing in on highly engaged and relevant users.

Hashtags for Different Content Types

The way you find hashtags for Instagram post might differ slightly when you find hashtags for Instagram reels or Stories. Each content type has its own nuances.

Instagram Feed Posts: These are your primary content pillars. Use a full range of broad, niche, and branded hashtags. You can place them in the caption after a few line breaks to keep the caption clean or in the first comment. Both methods work. consistency is key.
Instagram Reels: Reels are all about quick discovery and trending content.
- Trending Audio Hashtags: Often, trending audio tracks on Reels come with associated hashtags. Use these to tap into current trends.
- Action-Oriented Hashtags: Since Reels are dynamic, consider hashtags that describe the action or emotion e.g., #learnsomethingnew, #inspirationalvideo, #diyhacks.
- Fewer, More Targeted Hashtags: While you can use up to 30, Reels often perform well with a more concise set 5-10 of highly relevant and trending hashtags that quickly convey the content’s essence.
Instagram Stories: While less about broad discovery, hashtags in Stories can increase visibility.
- Hashtag Sticker: Use the dedicated hashtag sticker in Stories. You can use 1-3 relevant hashtags.
- Location Tag: Always use a location tag if relevant, as this acts similarly to a hashtag for local discovery.
- Mentions: Tagging other accounts can also boost visibility within their network.

Monitoring and Adapting Your Hashtag Strategy

Your hashtag strategy shouldn’t be set in stone.

The Instagram algorithm evolves, trends change, and your audience grows. Best use of hashtags on instagram

Regular monitoring and adaptation are crucial for sustained growth.

Knowing how to check hashtag performance on Instagram on an ongoing basis allows you to stay agile.

Regular Performance Reviews

Make it a habit to regularly review the performance of your hashtags, ideally weekly or bi-weekly.

Utilize Instagram Insights: As mentioned, the “Impressions from Hashtags” metric is your best friend. Note which hashtags consistently bring in discovery for your posts.
Track Engagement Rates: Beyond impressions, look at which posts with specific hashtag sets lead to higher engagement likes, comments, saves, shares. A hashtag might bring views, but if those views don’t translate into engagement, it might not be attracting the right audience.
Spreadsheet Tracking: For a more organized approach, create a simple spreadsheet. Log the hashtags you use for each post and track the “Impressions from Hashtags” for each. Over time, you’ll identify your top-performing hashtags and those that are underperforming.
Identify Emerging Trends: Keep an eye on Instagram’s Explore page, trending news, and industry publications to identify new hashtags that are gaining traction. Integrating these quickly can give you a significant visibility boost.

Adapting to Algorithm Changes and Trends

Instagram’s algorithm is constantly tweaked.

What worked yesterday might not work as effectively tomorrow.

Algorithm Updates: Stay informed about official Instagram updates or reputable social media news sources that report on algorithm changes. Sometimes these updates might prioritize certain content types or discovery methods, which could impact hashtag effectiveness.
Seasonal and Event-Based Hashtags: Incorporate seasonal hashtags e.g., #Ramadan, #EidMubarak or event-specific hashtags e.g., #halalfestival, #muslimexpo when relevant. These are temporary but can provide a significant boost during their peak.
Audience Feedback: Pay attention to what your audience is talking about and the language they use. This can often reveal new, highly relevant hashtags you hadn’t considered.
Don’t Be Afraid to Experiment: If a certain set of hashtags isn’t performing, don’t be afraid to try something new. Experiment with different combinations, try fewer or more hashtags, or explore new niche terms. Continuous experimentation is key to finding what truly works for your unique content and audience. For a powerful tool that can help you with this ongoing experimentation and optimization, consider exploring a Free Growth Marketing Tool designed to enhance your content strategy and discoverability.

Leveraging Hashtags for Community Building and Engagement

Hashtags are not just about discovery.

They are powerful tools for community building, fostering engagement, and even running successful campaigns.

Smart use of hashtags can transform passive viewers into active participants in your brand’s journey.

Creating Branded Hashtags

A branded hashtag is a unique hashtag specific to your business, campaign, or community. Best video aspect ratio for instagram

It can be your business name, a catchy tagline, or a recurring event name.

Brand Awareness & Recall: When customers use your branded hashtag, it increases your brand’s visibility and reinforces your identity. It makes it easier for users to find all content related to your brand in one place.
User-Generated Content UGC: Encourage your followers to use your branded hashtag when they share content related to your products or services. For example, if you sell modest fashion, you might encourage customers to use #YourBrandNameStyle. UGC is incredibly valuable as it builds trust 90% of consumers trust UGC over traditional advertising and provides authentic social proof.
Campaign Tracking: Use unique hashtags for specific marketing campaigns, contests, or challenges. This allows you to easily track participation, measure campaign reach, and collect all related content. For example, a “Ramadan Recipe Challenge” could use #RamadanRecipesChallenge2024.
Community Hub: Over time, your branded hashtag can become a hub for your community, a place where your followers can connect with each other and share their experiences related to your brand.

Participating in Trending Conversations

Beyond your niche, participating in broader trending conversations through relevant hashtags can significantly expand your reach and position your brand as current and relatable.

Current Events and Holidays: Identify trending news, holidays e.g., #EidAlAdha, #JummahMubarak, or cultural moments that align with your brand’s values. Use the relevant trending hashtags judiciously and only when you can contribute meaningfully to the conversation. Authenticity is key. don’t force your brand into irrelevant trends.
Industry Trends: Stay abreast of trends within your specific industry. For example, if there’s a new development in ethical sourcing for modest wear, or a new halal certification standard, use the associated hashtags to showcase your expertise and commitment.
Challenge Hashtags: Participate in popular Instagram challenges or memes if they align with your brand’s voice. Many challenges have specific hashtags that can expose your content to a new, engaged audience.
News-Jacking Carefully: If there’s a major news event that is highly relevant and appropriate for your brand to comment on, using the associated trending hashtag can be powerful. However, exercise extreme caution and sensitivity, especially with sensitive topics, to avoid missteps.

Advanced Hashtag Tactics and Considerations

Moving beyond the basics, there are several advanced tactics and considerations that can further refine your hashtag strategy and ensure you’re maximizing every opportunity on Instagram.

Hashtags in Bio and Link-in-Bio Strategies

While direct discovery from hashtags in your bio isn’t as prevalent as in posts, they can serve a purpose in guiding visitors and consolidating content.

Clickable Links: Hashtags in your Instagram bio are clickable. You can use this to your advantage to link to specific content themes or user-generated content associated with your brand. For example, if you run a daily inspiration series, putting #YourDailyInspiration in your bio allows new visitors to instantly see all posts under that theme.
Consolidating Content: For creators who cover multiple, distinct topics, putting a hashtag in their bio can act as a quick navigational tool. For instance, a creator focusing on “halal travel” and “modest fashion” might have #HalalTravelTips and #ModestStyleGuide in their bio, allowing followers to quickly find content specific to their interest.
Link-in-Bio Tools: While not directly hashtag-related, link-in-bio tools like Linktree or Campsite.bio can be used to direct traffic to specific hashtag feeds on Instagram. You can create a direct link to instagram.com/explore/tags/yourhashtag/ and include it in your link-in-bio, providing an organized way for followers to explore your content by theme.

The Role of Hashtag Pockets and Clusters

Instead of just using a random assortment of popular hashtags, think about “hashtag pockets” or “clusters.” This involves grouping highly related hashtags that appeal to a very specific audience segment.

Micro-Niche Dominance: Instead of aiming for general exposure, aim to dominate a micro-niche. For example, instead of just #halalfood, consider a cluster like #halalburgers #gourmethalal #halalstreetfood #halalburgerjoint. This attracts an audience specifically looking for that very specific type of content.
Targeted Engagement: When you use highly specific clusters, the users who discover your content through these hashtags are much more likely to engage because the content directly matches their very specific interest. This leads to higher quality engagement and better conversion rates.
Algorithm Preference: Some theories suggest that Instagram’s algorithm might favor content that consistently ranks well for very specific hashtag clusters, viewing it as highly authoritative within that niche.

Staying Updated on Instagram’s Policies

Instagram’s policies regarding content and hashtags are dynamic.

What was acceptable last year might not be this year.

Staying informed is crucial to avoid any potential penalties.

Community Guidelines: Regularly review Instagram’s Community Guidelines. These outline what kind of content is allowed and, by extension, what kind of hashtags might lead to violations. Topics like hate speech, violence, or explicit content are strictly forbidden and will lead to associated hashtags being banned.
Platform Updates: Keep an eye on official announcements from Instagram or Meta. These often detail changes in how the platform operates, which can implicitly affect hashtag strategies.
Ethical Hashtagging: Beyond explicit bans, consider the ethical implications of the hashtags you use. Avoid misleading hashtags, clickbait hashtags, or those that could be considered spammy. Focus on providing genuine value and attracting an audience through authentic discovery.
The Goal is Connection, Not Just Reach: Remember, the ultimate goal of hashtags is not just to get views, but to connect with an audience that genuinely cares about your content. A few engaged followers discovered through relevant, niche hashtags are far more valuable than thousands of fleeting impressions from generic, overused terms. This holistic approach ensures your Instagram presence is not only visible but also impactful and sustainable, aligning with principles of genuine connection and beneficial engagement.

Frequently Asked Questions

What does “check hashtags for Instagram” mean?

“Check hashtags for Instagram” refers to the process of researching, analyzing, and verifying hashtags to ensure their relevance, popularity, and appropriateness for your content and target audience on the Instagram platform.

This includes finding new hashtags, checking their performance, and avoiding banned ones. Best tool for instagram hashtags

How do I find hashtags for Instagram?

You can find hashtags for Instagram using Instagram’s built-in search bar under the ‘Tags’ tab, by tapping on hashtags in popular posts, or by using third-party tools like Flick, Later, or RiteTag which offer advanced suggestion features.

How can I find hashtags for Instagram Reels?

To find hashtags for Instagram Reels, look at trending Reels in your niche, observe the hashtags top creators are using, pay attention to hashtags associated with trending audio, and use tools that provide specific suggestions for video content.

Is there a way to find hashtags for Instagram free?

Yes, you can find hashtags for Instagram free by using Instagram’s native search function, exploring the ‘Related’ hashtags section, and utilizing the free tiers or trial periods of some third-party social media management tools like Later’s hashtag suggestion feature.

What are the best methods to find hashtags for Instagram post?

The best methods to find hashtags for an Instagram post include combining Instagram’s search capabilities with dedicated hashtag research tools, analyzing competitor content, and looking for niche-specific terms that resonate with your target audience.

How do I find best hashtags for Instagram?

To find the best hashtags for Instagram, focus on a mix of popular but not overused hashtags, medium-volume niche hashtags, and specific, relevant hashtags for your content.

Analyze their performance using Instagram Insights to see which ones drive the most impressions and engagement.

How do I find trending hashtags for Instagram?

You can find trending hashtags for Instagram by regularly checking Instagram’s Explore page, looking at “Related” hashtags on popular posts, using tools like Keyhole or RiteTag that show real-time trends, and staying updated on current events and popular culture.

How do I find relevant hashtags for Instagram?

To find relevant hashtags for Instagram, think about what your target audience would search for, use keywords specific to your content, and explore niche communities.

Tools that suggest related hashtags based on your initial input are also very helpful.

How to check hashtag performance on Instagram?

To check hashtag performance on Instagram, go to “View Insights” on your post requires a Professional account, then scroll down to the “Discovery” section and look for “Impressions from Hashtags.” This shows how many users found your post through specific hashtags. Best ratio for instagram post

How to check banned hashtags Instagram?

To check banned hashtags on Instagram, manually search for the hashtag in the Instagram app. If it’s banned, you’ll see a message stating “Recent posts from # hashtag are currently hidden.” You can also cross-reference with frequently updated lists of banned hashtags found online.

Can using banned hashtags hurt my Instagram account?

Yes, using banned hashtags can significantly harm your Instagram account.

It can lead to your posts being hidden, reduced reach, and potentially even result in a “shadowban,” where your content isn’t shown to non-followers or on the Explore page.

How many hashtags should I use on an Instagram post?

While Instagram allows up to 30 hashtags, it’s generally recommended to use between 5 and 15 highly relevant hashtags.

The “sweet spot” often lies in a mix of broad, niche, and specific hashtags that provide a good balance of reach and relevance.

Should I put hashtags in the caption or comments?

Both methods in the caption or in the first comment are effective.

Placing them in the first comment can make your caption look cleaner, while placing them in the caption directly ensures they are immediately visible.

Consistency is more important than the placement itself.

How do I create a branded hashtag for my business?

To create a branded hashtag, choose a unique, memorable, and easy-to-spell name or phrase related to your brand.

Promote it consistently across all your content and encourage your audience to use it when sharing their experiences with your brand. Best picture resolution for instagram

Do hashtags work on Instagram Stories?

Yes, hashtags work on Instagram Stories.

You can use the hashtag sticker to add relevant hashtags to your Stories, which can increase their visibility to users who follow or search for those hashtags.

Location tags also act similarly to hashtags for local discovery.

What is a “hashtag pocket” or “cluster”?

A “hashtag pocket” or “cluster” refers to a group of highly related and specific hashtags that target a very narrow niche or audience segment.

Instead of broad terms, it focuses on keywords that attract a highly engaged, targeted group of users.

How often should I update my hashtag strategy?

You should regularly monitor and adapt your hashtag strategy, ideally every few weeks or monthly.

Instagram’s algorithm changes, new trends emerge, and your audience evolves, so continuous review and adjustment are crucial for sustained growth.

Can I use the same hashtags for every post?

While convenient, using the exact same set of hashtags for every post is generally not recommended.

It can be seen as spammy by Instagram’s algorithm and may reduce your reach.

Vary your hashtags based on the specific content of each post to maximize relevance and avoid algorithmic penalties. Best likes hashtags for instagram

What role do hashtags play in Instagram’s algorithm?

Hashtags play a significant role in Instagram’s algorithm by categorizing content and helping the algorithm understand what a post is about.

This allows Instagram to show your content to users who are most likely to be interested in it, based on their past interactions and searches.

Should I use very popular hashtags even if they are competitive?

You can use a few very popular hashtags e.g., those with millions of posts, but they should be combined with more niche, medium-volume hashtags.

Relying solely on highly competitive hashtags means your content will likely get buried almost immediately, resulting in minimal visibility.

Check hashtags for instagram