Fastlylondon.com Review

Based on looking at the website Fastlylondon.com, it appears to be an online retailer specializing in luxury eyewear, particularly sunglasses.

While the site presents itself with a sleek design and claims of customer satisfaction, several critical elements typically found on legitimate and trustworthy e-commerce platforms are notably absent or poorly presented, raising significant concerns about its overall legitimacy and ethical standing.

The site exhibits some red flags that call into question its transparency and long-term reliability for consumers seeking ethical and reliable transactions.

Overall Review Summary:

• Website Presence: Appears to be an e-commerce site for sunglasses.
• Contact Information: Extremely limited, lacking a clear physical address, phone number, or dedicated email support.
• Transparency: Low, with vague policies and no readily verifiable company details.
• Product Information: Limited details on product origin, materials, and specific certifications.
• Customer Reviews: Internal testimonials, but no links to independent review platforms.
• Security Features: Standard payment gateway security is implied, but no deeper assurances.
• Ethical Considerations: Lacks clear commitment to ethical sourcing or labor practices, which is crucial for luxury goods.

Fastlylondon.com positions itself as a purveyor of “sophistication and exclusivity through luxury eyewear,” emphasizing a “refined selection and premium service.” However, a deeper dive into the website reveals a concerning lack of essential information that reputable online businesses typically provide.

For instance, the absence of comprehensive contact details beyond a generic “customer support available Monday to Friday: 9am-6pm.

Average answer time: 24h” is a significant red flag.

There’s no physical address, no phone number, and no specific email address listed, making it difficult for customers to seek recourse or verify the company’s existence.

The site features internal testimonials, but these are inherently biased and there’s no link to external, independent review platforms like Trustpilot or Google Reviews, which are crucial for authenticating customer experiences.

Furthermore, for a brand claiming “luxury,” there is a notable absence of details regarding the origin of their products, the specific materials used, or any certifications that would substantiate their claims of quality and exclusivity.

This lack of transparency, coupled with aggressive “progressive discount” marketing, can be a tactic used by less scrupulous online ventures.

From an ethical standpoint, particularly within an Islamic framework, such a lack of transparency and verifiable information makes it difficult to assess the fairness and trustworthiness of transactions.

Without clear details on the business entity, its practices, and verifiable customer service, consumers are left with significant uncertainty, making Fastlylondon.com a questionable platform for online purchases.

Best Alternatives for Ethical Eyewear & Accessories:

1. Warby Parker

   

   • Key Features: Stylish, affordable prescription glasses and sunglasses, home try-on program, “Buy a Pair, Give a Pair” social mission.
   • Average Price: $95-$195.
   • Pros: Strong ethical stance, accessible pricing, excellent customer service, widespread physical presence, commitment to providing eyewear to those in need.
   • Cons: Limited international shipping, primarily focuses on modern styles.

2. Zenni Optical

   • Key Features: Highly customizable, extremely affordable glasses and sunglasses, wide range of frames and lens options.
   • Average Price: $10-$50.
   • Pros: Unbeatable prices, vast selection, frequent sales, good for experimental styles.
   • Cons: Online-only, can’t try on physically virtual try-on available, quality can vary at the lowest price points.

3. EyeBuyDirect

   • Key Features: Wide variety of frames and lens types, competitive pricing, frequent discounts, virtual try-on.
   • Average Price: $20-$100.
   • Pros: Good balance of price and quality, extensive style choices, 14-day fit and style guarantee.
   • Cons: Shipping can sometimes be slow, less focus on social good compared to some competitors.

4. GlassesUSA

   • Key Features: Large inventory of designer brands and in-house collections, virtual try-on, comprehensive vision benefits acceptance.
   • Average Price: $50-$300+.
   • Pros: Wide selection including luxury brands, accepts many insurance plans, 365-day warranty.
   • Cons: Higher price point for designer frames, customer service can be inconsistent.

5. Felix Gray

   • Key Features: Specializes in blue light filtering glasses and sunglasses, high-quality anti-glare lenses.
   • Average Price: $95-$150.
   • Pros: Scientifically tested blue light filters, stylish designs, good for eye strain.
   • Cons: Primarily focused on blue light/computer use, less variety in frame styles.

6. Rodenstock

   • Key Features: German precision optics, high-end lenses and frames, focus on innovative vision solutions.
   • Average Price: $200-$600+.
   • Pros: Exceptional optical quality, long-standing reputation for innovation, premium materials.
   • Cons: Very high price point, less accessible in terms of widespread retail.

7. Ray-Ban

   • Key Features: Iconic styles, high-quality lenses, widespread availability, strong brand recognition.
   • Average Price: $150-$250.
   • Pros: Timeless designs, durable construction, excellent UV protection, readily available from authorized retailers.
   • Cons: Can be expensive, some models are heavily replicated, less unique than boutique brands.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Fastlylondon.com Review & First Look

When you first land on Fastlylondon.com, you’re greeted with a minimalist, clean layout that attempts to exude sophistication.

The immediate impression is one of a sleek e-commerce store focused entirely on sunglasses.

The site prominently features a “Progressive Discount🔥” banner, suggesting an aggressive sales strategy.

There’s a clear emphasis on displaying product images with sale prices contrasted against regular prices, pushing the idea of significant savings.

However, a “first look” at a website isn’t just about aesthetics. it’s about transparency and credibility.

Initial Impressions: Design and Navigation

The design is modern and responsive, which is a baseline expectation for any contemporary e-commerce site.

Navigation is straightforward with typical menu items like “Home,” “Catalog,” “Progressive Discount,” and “Track Your Order.” This user-friendly interface might lull a casual browser into a false sense of security, making them overlook critical missing elements.

For instance, the site’s primary call to action seems to be “View all” to see more products, alongside individual “Quick add” buttons for featured items.

The overall feel tries to mimic a high-end fashion retailer, but lacks the depth and verifiable information often found on such sites.

Red Flags on First Glance: Missing Information

Even a quick scan reveals a concerning lack of detailed contact information. There’s no physical address, company registration number, or a dedicated customer service email prominently displayed. This immediately triggers a red flag. Reputable businesses, especially those claiming to sell “luxury” items, always provide multiple clear ways to contact them, including a physical location or corporate details. The absence of such fundamental transparency is a significant warning sign. According to a 2023 study by Statista, online shoppers prioritize clear contact information and return policies as top indicators of trustworthiness. Fastlylondon.com’s presentation of “customer support” is generic, stating “Average answer time: 24h” without providing the actual means of contact beyond a general “Our customer support is available Monday to Friday: 9am-6pm.” This vagueness is highly atypical for a legitimate operation. Allansfurniture.com Review

Fastlylondon.com Pros & Cons

Alright, let’s cut to the chase and break down what Fastlylondon.com does well or attempts to and where it completely misses the mark.

When evaluating an online store, especially one with a “luxury” claim, it’s about more than just the product itself.

It’s about the entire ecosystem of trust, transparency, and consumer protection.

Perceived Pros from the website’s perspective

The website highlights what it considers its strengths, but these are largely based on internal claims and visual presentation rather than verifiable facts.

• Aesthetic Appeal: The site boasts a clean, modern design with high-quality product images, which is appealing to the eye. It attempts to convey a sense of professionalism and style.
• Stated Customer Satisfaction: The website prominently features “78,000 Satisfied customers” and includes several positive testimonials. While these are internal and unverified, they are presented to build confidence. However, without external validation, these numbers and quotes are merely marketing claims.
• Clear Pricing & Discounts: Products are clearly priced with striking “Sale price” reductions from a “Regular price,” leveraging a common psychological tactic to encourage purchases. The “PROGRESSIVE DISCOUNT” banner is also a clear, albeit aggressive, promotional strategy.
• “Track Your Order” Feature: A dedicated link for tracking orders /apps/parcelpanel is a standard and useful feature for online shoppers, providing some level of post-purchase transparency regarding shipping.
• Returns Policy: The site mentions a “hassle-free return policy” allowing returns within “30 days of receiving it, as long as it’s in its original condition.” This policy, if genuinely honored, is standard for e-commerce.

Major Cons and Areas of Concern

This is where Fastlylondon.com really falls short, raising significant red flags that any discerning shopper, especially one prioritizing ethical commerce, should heed.

• Lack of Verifiable Company Information: This is the biggest red flag. There’s no physical address, no company registration number, no dedicated customer service email address, and no phone number. This complete absence of foundational business transparency makes it nearly impossible to verify the legitimacy of the entity behind the website. How can you hold them accountable if you don’t know who “they” are or where “they” are located? A legitimate business, particularly one operating in the UK implied by “London”, is legally obligated to provide this information.
• Unsubstantiated “Luxury” Claims: The site uses terms like “sophistication and exclusivity” and “luxury sunnies,” but provides no details to back these claims. There’s no information about the materials e.g., specific lens technology, frame composition, manufacturing process, designer partnerships, or country of origin. True luxury brands are transparent about their craftsmanship and heritage.
• Reliance on Internal Testimonials: The “78,000 Satisfied customers” claim and customer reviews are all internal and unverified. There are no links to independent review platforms like Trustpilot, Yelp, or Google Reviews where real, unbiased customer experiences can be seen. This absence is highly suspicious.
• Vague “Full Warranty”: The site states, “If you don’t like it or have any problems, we guarantee an exchange or refund within 7 days.” This “7-day” warranty contrasts sharply with the “30-day” return policy mentioned elsewhere in the FAQ. Such inconsistencies are a sign of unreliability and potential misrepresentation.
• Generic FAQ Section: While an FAQ section exists, it’s very basic and only covers common questions like payment methods and general return policy without delving into specifics that would reassure a customer about product quality or potential issues.
• Missing Trust Signals: Beyond basic payment icons Visa, MasterCard, PayPal, there are no visible trust seals from cybersecurity providers e.g., Norton Secured, McAfee Secure, which are common on legitimate e-commerce sites.
• Domain Age & Reputation: Without external verification, it’s impossible to tell how long the domain has been active or if it has any established reputation online. This is information often sought by scam detectors. Legitimate businesses build a long-term online presence and a verifiable reputation.
• Ethical Sourcing Concerns: For “luxury” items, ethical sourcing of materials and fair labor practices in manufacturing are paramount concerns. Fastlylondon.com provides zero information on these crucial aspects, leaving a significant void for consumers who prioritize ethical consumption.

In summary, while Fastlylondon.com tries to present itself as a polished online store, its critical omissions regarding transparency, verifiable claims, and genuine trust signals far outweigh any superficial positives. The ethical principle of tijarah trade in Islam emphasizes honesty, clarity, and fairness. This site’s lack of transparent information directly contradicts these principles, making it a highly questionable platform for transactions.

Fastlylondon.com Pricing

Fastlylondon.com utilizes a clear and aggressive pricing strategy focused heavily on discounts.

The pricing model revolves around showcasing a “Sale price” significantly lower than a “Regular price,” aiming to create a perception of exceptional value.

This is a common e-commerce tactic, but its effectiveness and ethical implications depend on the legitimacy of the “regular” price and the underlying quality of the product.

Pricing Structure and Discounts

The primary pricing mechanism on Fastlylondon.com is the display of a “Sale price” alongside a slashed-out “Regular price.” For example, the “CL Triomphe Metal Sunglasses” are listed at a Sale price of £34.95, down from a Regular price of £79.90. This represents a discount of over 50%. Similarly, “MM 54YS Sunglasses” are offered at £34.95 from £79.90. This implies that all their “luxury sunnies” are currently subject to a significant, uniform discount. Laborator.co Review

The website also prominently features a “PROGRESSIVE DISCOUNT🔥” section.

While the exact mechanics of this progressive discount aren’t immediately detailed on the homepage, it suggests a system where buying more items leads to deeper savings.

This encourages bulk purchases, which is a common strategy for online retailers looking to move inventory.

Key Observations on Pricing:

• Uniformity of Sale Price: Many featured items share the exact same sale price £34.95, suggesting a generalized pricing tier rather than item-specific discounts based on manufacturing cost or material value.
• Implied Value: The “Regular price” is critical to establishing the perceived value of the product. Without independent verification of these regular prices or the genuine market value of these “luxury” items, it’s impossible to ascertain if the discount is legitimate or merely a marketing ploy.
• Target Market: The price point of £34.95 for “luxury sunnies” is considerably lower than what most established luxury eyewear brands like Ray-Ban, Oakley, or designer brands would charge, which typically range from £100 to upwards of £500. This disparity raises questions about the actual quality and “luxury” status of the products being sold. If they were genuinely luxury items, such deep and uniform discounts would be highly unusual outside of major clearance events.

Transparency in Pricing

While the prices themselves are clearly displayed, the transparency regarding the reason for these prices and discounts is lacking.

• No Cost Breakdown: There’s no information on what makes these sunglasses “luxury,” whether it’s the lens technology, frame material e.g., titanium, acetate, or specific coatings. This absence of detail makes it hard to justify the original “Regular price” or assess the actual value of the product at its discounted rate.
• Origin of “Regular Price”: Is the “Regular price” an RRP Recommended Retail Price, a price they previously sold at, or a purely arbitrary figure? Without this context, the discount seems inflated.
• No Information on Sales Duration: The “Progressive Discount” is highlighted with a fire emoji, suggesting urgency, but there’s no mention of how long these sale prices will last. This lack of clear terms for promotions can be manipulative.

From an ethical standpoint, particularly in Islamic finance and trade, clarity and absence of gharar excessive uncertainty or deception are paramount. If the “Regular price” is fabricated or significantly inflated to make the sale price seem more attractive, it could be considered deceptive, which is impermissible. While displaying discounts is common practice, the foundation of those discounts must be truthful. The low, uniform sale prices for “luxury” items without accompanying details on quality or origin are highly suspicious.

How to Cancel Fastlylondon.com Subscription

The term “subscription” typically implies recurring payments for a service or product. Based on the available homepage text for Fastlylondon.com, there is no indication of a subscription model for their sunglasses. The website appears to be a direct e-commerce store where customers make one-time purchases of physical products sunglasses.

Absence of Subscription Services

The website’s primary offering is “luxury sunnies” for a one-time purchase. There’s no mention of:

• Monthly eyewear boxes.
• Membership fees for exclusive discounts.
• Premium access tiers requiring ongoing payments.
• Any language like “subscribe and save” or “recurring billing.”

The closest element to a “subscription” is the “Signup for our newsletter,” which is a standard marketing opt-in for email updates, not a financial commitment.

The text “Describe what your customers will receive when subscribing to your newsletter” explicitly clarifies that this is about receiving information, not products or services via a recurring payment. Icelandair.com Review

Implications for Cancellation

Since there’s no evident subscription service, there’s no “subscription to cancel” in the traditional sense.

If a customer has made a purchase, their interaction would be governed by the website’s return and refund policy, which the site states is “30 days of delivery for a full refund or exchange” if the item is in its original condition.

To “cancel” an order already placed, a customer would need to:

1. Contact Customer Support: The website’s FAQ mentions “Our customer support is available Monday to Friday: 9am-6pm. Average answer time: 24h.” However, as previously noted, no direct contact method phone number, specific email is provided on the homepage. This lack of a clear, actionable contact method is a significant barrier to customer service, including order cancellation.
2. Refer to Return Policy: If the order has already been shipped or received, the customer would then fall under the “hassle-free return policy” to seek a refund or exchange within 30 days.

Key takeaway: The concept of “canceling a subscription” does not seem to apply to Fastlylondon.com based on its current homepage content. Any “cancellation” would relate to a one-off order, and the challenges would stem from the opaque customer service channels. This lack of a subscription model, while not a “con” in itself, is an important clarification for potential users.

Fastlylondon.com vs. Competitors

When we pit Fastlylondon.com against established eyewear retailers, the comparison starkly highlights its shortcomings, particularly concerning transparency, trust, and ethical practices.

Legitimate competitors, whether online giants or specialized boutiques, operate with a level of clarity and customer assurance that Fastlylondon.com simply doesn’t demonstrate.

Transparency and Trust Signals

• Established Competitors e.g., Warby Parker, Zenni Optical, GlassesUSA: These companies provide extensive and easily verifiable information. They list their physical addresses, multiple customer service channels phone, email, live chat, and often company registration details. They feature authentic customer reviews on independent platforms like Trustpilot, Google, or their own verified review sections. Many also boast partnerships with reputable designers, clear material specifications, and often, a social mission or ethical sourcing statements e.g., Warby Parker’s “Buy a Pair, Give a Pair”.
• Fastlylondon.com: Lacks almost all of the above. No physical address, no specific contact email, no phone number, and only internal, unverifiable testimonials. This absence creates a significant trust deficit. As per the Federal Trade Commission FTC guidelines, businesses are expected to provide clear and accurate contact information to consumers. Fastlylondon.com falls short.

Pricing and Perceived Value

• Established Competitors: Their pricing ranges from highly affordable Zenni Optical, EyeBuyDirect to premium designer brands GlassesUSA, traditional optical shops. While they offer sales, these are generally clear-cut promotions on identifiable products, and their “regular” prices are often in line with industry standards for the quality and brand offered. They provide detailed product specifications e.g., lens material, UV protection, frame dimensions, anti-scratch coatings that justify their price points.
• Fastlylondon.com: Offers “luxury sunnies” at uniformly low “Sale price” £34.95 from a much higher “Regular price” £79.90. This aggressive discounting for “luxury” items is highly unusual. For instance, a genuine luxury brand like Ray-Ban typically sells sunglasses for well over £100-£200. The lack of detailed product specifications makes it impossible to verify the “luxury” claim or the true value behind the “Regular price.” This opaque pricing strategy, where value is implied rather than demonstrated, contrasts sharply with the transparency of competitors.

Product Range and Specialization

• Established Competitors: Offer a wide range of options, including prescription glasses, blue light filtering glasses, specialized lens coatings, and a diverse array of frame styles and materials. Many have virtual try-on tools and detailed fitting guides.
• Fastlylondon.com: Appears to specialize exclusively in “luxury sunnies.” While niche specialization can be a strength, the lack of detail on the “luxury” aspect e.g., specific lens technology, UV protection certifications beyond a general claim makes it difficult to compare apples to apples. The website also lacks clear information about returns or exchanges.

Customer Service and Post-Purchase Support

• Established Competitors: Generally offer robust customer support via multiple channels, clear return/warranty policies, and dedicated sections for troubleshooting or support. Many have extended warranty options or satisfaction guarantees.
• Fastlylondon.com: Mentions customer support hours and an “average answer time” but fails to provide direct contact methods. The “Full warranty” is vaguely worded “If you don’t like it or have any problems, we guarantee an exchange or refund within 7 days”, which contradicts the “30 days” return policy mentioned in the FAQ. This inconsistency and lack of direct contact make post-purchase support a significant concern.

Ethical Considerations

• Established Competitors: Many prominent eyewear brands and retailers are increasingly transparent about their supply chains, ethical sourcing of materials, and commitment to fair labor practices. Brands like Warby Parker integrate social responsibility into their business model.
• Fastlylondon.com: Provides no information whatsoever regarding ethical sourcing, environmental impact, or labor practices. For a brand purporting to sell “luxury,” this is a glaring omission and raises questions about how the products are made and where the materials come from. From an Islamic perspective, ethical conduct in business, including responsible sourcing and fair dealings, is paramount. The absence of such information makes it impossible to assess the company’s adherence to these principles.

In conclusion, Fastlylondon.com pales in comparison to legitimate and established eyewear retailers.

Its lack of transparency, unsubstantiated claims, and questionable pricing strategies place it firmly in the category of a highly risky online venture.

Consumers seeking reliable, ethically sound purchases should opt for well-known alternatives with verifiable reputations.

Fastlylondon.com Ethical Standing Islamic Perspective

From an Islamic ethical perspective, evaluating Fastlylondon.com reveals several serious concerns regarding its transparency, honesty, and overall trustworthiness. Islamic commercial law Fiqh al-Muamalat places a strong emphasis on principles like sidq truthfulness, amanah trustworthiness, adalah justice/fairness, and the avoidance of gharar excessive uncertainty or deception and riba interest-based transactions, though not directly applicable here. Simolary.com Review

Lack of Transparency and Trustworthiness Amanah

The most significant ethical failing of Fastlylondon.com is its profound lack of transparency.

• Absence of Verified Information: A legitimate business, particularly one claiming to offer “luxury” goods, should be upfront about its identity, location, and contact information. The absence of a physical address, a specific email, or a phone number for direct customer service violates the spirit of amanah. How can customers trust a business they can’t even identify or properly contact? In Islam, trade should be open and clear, without hidden details that could lead to dispute or fraud.
• Unverifiable Claims: The claims of “78,000 Satisfied customers” and “luxury sunnies” are presented without external validation. Relying solely on internal testimonials, especially when no independent review platforms are linked, is a form of tadlees deception or misrepresentation by omission. Truthfulness sidq requires that claims are substantiated and verifiable.

Deception and Uncertainty Gharar

• Misleading “Luxury” Claims: Selling items at £34.95 as “luxury sunnies” without any detailed information about materials, craftsmanship, or brand heritage can be seen as deceptive. Genuine luxury eyewear commands significantly higher prices due to premium materials, design, and often, ethical sourcing and manufacturing standards. If the product quality does not match the “luxury” claim, this constitutes gharar, which is prohibited due to the excessive uncertainty and potential for injustice it creates for the buyer. The “Regular price” of £79.90, if not genuinely reflective of market value or previous sales, further contributes to this deception, making the discount appear more substantial than it might truly be.
• Inconsistent Policies: The website mentions a “7-day” full warranty and a “30-day” return policy. Such inconsistencies create uncertainty for the customer about their rights and the company’s obligations. Clarity in terms and conditions is essential to prevent gharar.

Ethical Sourcing and Production

• Absence of Ethical Sourcing Information: For products like eyewear, particularly those labeled “luxury,” consumers increasingly expect transparency regarding the supply chain, material sourcing, and labor practices. Are the materials ethically sourced? Are workers paid fairly and treated justly? Fastlylondon.com provides zero information on these critical aspects. While the website doesn’t explicitly state unethical practices, the complete silence on this front is concerning, especially when dealing with products that could involve complex global supply chains. Islamic ethics demand fairness and justice throughout the entire economic process, from production to consumption.
• Quality and Durability: The claim of “quality” is subjective without supporting details. In Islam, selling goods of poor quality or those that do not fulfill their intended purpose is discouraged, and defrauding a customer through shoddy goods is prohibited. If the products are not genuinely durable or high-quality as implied by “luxury,” this again falls under deception.

Conclusion on Ethical Standing

Fastlylondon.com’s ethical standing, when viewed through an Islamic lens, is highly problematic.

Its pervasive lack of transparency, unsubstantiated claims, and potential for deception gharar directly contradict core Islamic principles of honest trade, trustworthiness, and justice.

A Muslim consumer would find it difficult to engage in transactions with such a platform with full confidence, given the significant uncertainties and red flags.

The site prioritizes aggressive discounting and vague claims over clear, verifiable information, making it a venture that does not align with ethical Islamic commercial practices.

Consumers are advised to seek alternatives that demonstrate verifiable transparency and integrity.

Fastlylondon.com Alternatives

Given the significant concerns surrounding Fastlylondon.com’s transparency and ethical standing, it’s crucial for consumers to explore reliable and trustworthy alternatives for purchasing eyewear.

The market is rich with reputable online and brick-and-mortar retailers that offer clear policies, verified customer reviews, and a strong commitment to legitimate business practices.

When considering alternatives, focus on companies that clearly demonstrate:

• Full transparency: Clear contact information physical address, phone, email, company registration details.
• Verifiable customer reviews: Links to independent review platforms.
• Detailed product information: Specifications on materials, lens technology, UV protection, and origin.
• Clear return and warranty policies: No vague or contradictory statements.
• Commitment to ethical practices: Information on sourcing, labor, and sustainability.

Here are some excellent alternatives, ranging from affordable to premium, that generally meet these criteria: Inktechnologies.com Review

1. Warby Parker

• Why it’s a top alternative: Warby Parker revolutionized the eyewear industry with its accessible pricing, stylish designs, and excellent customer service. They offer a free home try-on program, making it easy to find the right fit. Crucially, they are transparent about their company, policies, and have a strong social mission “Buy a Pair, Give a Pair” program, which aligns with ethical consumption.
• Availability: Online and in numerous physical retail stores across the US.
• Product Focus: Prescription eyeglasses, sunglasses, and contact lenses.

2. Zenni Optical

• Why it’s a top alternative: For budget-conscious shoppers, Zenni Optical offers an incredibly vast selection of frames and lens options at remarkably low prices. They have a clear, functional website, detailed product descriptions, and a straightforward ordering process. While their focus is on affordability, they maintain transparency in their operations.
• Availability: Primarily online.
• Product Focus: Prescription eyeglasses and sunglasses.

3. EyeBuyDirect

• Why it’s a top alternative: EyeBuyDirect strikes a good balance between affordability and variety. They frequently offer promotions and have a robust online presence with clear return policies. Their virtual try-on tool is helpful, and they provide ample detail on lens customization.

4. GlassesUSA.com

• Why it’s a top alternative: This platform offers a broad spectrum, from budget-friendly options to high-end designer brands. They are well-known for accepting a wide range of vision insurance plans and offer a 365-day warranty, providing significant customer reassurance. Their customer service channels are also more comprehensive.
• Product Focus: Prescription eyeglasses, sunglasses, and contact lenses including designer brands.

5. Felix Gray

• Why it’s a top alternative: If your primary concern is eye strain from digital screens, Felix Gray specializes in blue light filtering glasses with high-quality, anti-glare lenses. They are transparent about their lens technology and product benefits. Their smaller, curated collection emphasizes quality over quantity.
• Product Focus: Blue light filtering glasses and sunglasses both non-prescription and prescription.

6. Local Opticians / Independent Eyewear Boutiques

• Why they are top alternatives: For those who prefer a personalized experience and direct interaction, supporting local opticians or independent eyewear boutiques is an excellent choice. These businesses offer expert fitting, personalized advice, and often carry unique, high-quality frames. They are typically deeply rooted in their communities, making them highly accountable and transparent.
• Availability: Physical stores.
• Product Focus: Full range of eyewear services, including eye exams, prescription glasses, sunglasses, and contact lenses. Many carry ethically sourced or artisan brands.

7. Amazon for established brands

• Why it’s a top alternative: While a general marketplace, Amazon can be a reliable source for purchasing sunglasses from established and reputable brands e.g., Ray-Ban, Oakley, Maui Jim that have official stores or authorized resellers on the platform. The key is to ensure you are buying directly from the brand’s official store on Amazon or a highly-rated authorized retailer with strong reviews. This provides the backing of a large marketplace for returns and customer service, combined with the brand’s authenticity.
• Availability: Online.
• Product Focus: Wide range of established eyewear brands.

When selecting an alternative, remember that the goal is to conduct transactions with clarity, confidence, and in alignment with principles of fairness and integrity, which were notably absent in Fastlylondon.com’s presentation.

FAQ

What is Fastlylondon.com?

Fastlylondon.com is an online e-commerce website that primarily sells sunglasses, branding them as “luxury sunnies” and offering them at heavily discounted prices from a stated “Regular price.”

Is Fastlylondon.com a legitimate website?

Based on the available information on its homepage, Fastlylondon.com exhibits several red flags, such as a lack of transparent contact information no physical address, specific email, or phone number and reliance on unsubstantiated claims and internal testimonials, which collectively raise significant doubts about its legitimacy and trustworthiness.

What kind of products does Fastlylondon.com sell?

Fastlylondon.com exclusively sells sunglasses, referring to them as “luxury sunnies.”

Are the “luxury” claims on Fastlylondon.com verifiable?

No, the “luxury” claims on Fastlylondon.com are not verifiable from the website’s content.

There is no detailed information on materials, craftsmanship, brand heritage, or specific lens technology to substantiate these claims.

What are the prices like on Fastlylondon.com?

Fastlylondon.com utilizes an aggressive discount pricing model, showing “Sale price” significantly lower than a “Regular price.” For example, many sunglasses are listed at £34.95 from an original price of £79.90.

Is the “Regular price” on Fastlylondon.com genuine?

It is not possible to verify if the “Regular price” on Fastlylondon.com is genuine or an inflated figure used purely for marketing purposes, as there is no external data or detailed product information to support it.

How can I contact Fastlylondon.com customer support?

The website states “Our customer support is available Monday to Friday: 9am-6pm. Logotrex.com Review

Average answer time: 24h” but does not provide a direct email address, phone number, or physical address for contact.

Does Fastlylondon.com offer a return policy?

Yes, Fastlylondon.com states it offers a “hassle-free return policy” allowing returns within “30 days of receiving it, as long as it’s in its original condition.” However, there’s also a mention of a “7-day” full warranty, creating some inconsistency.

Does Fastlylondon.com ship internationally?

The website mentions “Worldwide shipping” but does not provide details on shipping costs, estimated delivery times, or specific countries served.

Are there independent reviews of Fastlylondon.com?

Based on the homepage content, Fastlylondon.com only features internal testimonials and does not link to any independent, third-party review platforms like Trustpilot or Google Reviews, making it difficult to find unbiased customer experiences.

Does Fastlylondon.com have a physical store location?

No, there is no mention of a physical store location on Fastlylondon.com’s homepage, nor is there a physical address provided for their operations.

What payment methods does Fastlylondon.com accept?

Fastlylondon.com states it accepts “a variety of payment methods, including major credit cards Visa, MasterCard, American Express, PayPal and other international payment options.”

Is it safe to enter my payment information on Fastlylondon.com?

The website appears to use standard secure payment gateways, but the overall lack of transparency regarding the company itself raises general security concerns beyond just the payment processing.

It is always advisable to use secure payment methods like PayPal which offer buyer protection.

Are Fastlylondon.com’s products ethically sourced?

Fastlylondon.com provides no information whatsoever regarding the ethical sourcing of its materials or the labor practices involved in the manufacturing of its products.

What are some ethical alternatives to Fastlylondon.com for buying eyewear?

Ethical alternatives include established and transparent brands like Warby Parker, Zenni Optical, EyeBuyDirect, GlassesUSA.com, Felix Gray, local opticians, or purchasing from official brand stores on reputable marketplaces like Amazon.

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Does Fastlylondon.com offer a subscription service?

No, Fastlylondon.com appears to be a direct e-commerce store for one-time purchases of sunglasses and does not seem to offer any subscription-based services.

How do I cancel an order placed on Fastlylondon.com?

Since there’s no clear contact information, canceling an order placed on Fastlylondon.com would likely involve attempting to reach their customer support through unspecified channels, or relying on their return policy if the item has already shipped or been received.

Why is transparency important for an online store?

Transparency is crucial for online stores as it builds trust, allows customers to verify legitimacy, provides clear channels for support and complaints, and aligns with ethical business practices that emphasize honesty and clarity in transactions.

Does Fastlylondon.com offer a warranty on its products?

Yes, Fastlylondon.com mentions a “Full warranty” stating, “If you don’t like it or have any problems, we guarantee an exchange or refund within 7 days.” This is a different timeframe than their 30-day return policy.

Is Fastlylondon.com suitable for long-term customer relationships?

Based on the significant lack of transparent information and verifiable trust signals, Fastlylondon.com is likely not suitable for building a long-term customer relationship as it fails to provide the foundational elements of trust and accountability.