Customerbase.com Review

Based on checking the website, Customerbase.com appears to be a legitimate business management platform offering Point of Sale POS, CRM, payment processing, and appointment scheduling functionalities.

However, a strict review reveals several areas where it falls short of what a truly trustworthy and ethical platform, particularly from an Islamic perspective, should provide.

Overall Review Summary:

• Purpose: Business management software POS, CRM, Payments, Scheduling.
• Target Audience: Small to medium-sized mobile businesses.
• Key Features: Sales management, inventory tracking, payment processing credit card, eCheck/ACH, appointment scheduling, CRM, job supervision, recurring payments, QuickBooks integration.
• Stated Benefits: Increased job revenue, jobs booked, recurring customers, customer satisfaction, faster checkout, cost savings on payment processing.
• Ethical Review Islamic Perspective: While the core functionalities like POS, CRM, and scheduling are permissible, the website explicitly promotes and integrates credit card processing and eCheck/ACH payments, which can involve riba interest. There is no clear indication of Sharia-compliant payment processing options. This is a significant concern for Muslim users. Furthermore, the emphasis on “getting paid faster” via these conventional methods without offering halal alternatives raises questions about the platform’s commitment to ethical financial practices.
• Transparency: The website lacks detailed information on its company background, ownership, or a publicly available “About Us” page, which are standard for building trust.
• Pricing: No transparent pricing plans are available on the homepage, requiring users to “Get Demo” for this crucial information.
• Terms of Service/Privacy Policy: While support links are present, direct links to comprehensive legal documents like Terms of Service and Privacy Policy are not immediately visible on the homepage, which is a red flag for user data protection and contractual clarity.
• User Testimonials/Case Studies: While “Trusted By” logos are shown, specific, verifiable customer testimonials or detailed case studies are absent, making it harder to gauge real-world effectiveness.

The platform’s reliance on and promotion of conventional credit card and ACH payments, which often involve interest-based transactions, makes it problematic from an Islamic finance standpoint.

A truly ethical business platform should offer and clearly highlight Sharia-compliant payment solutions.

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The lack of transparency regarding company details and pricing further detracts from its legitimacy.

Best Ethical Alternatives for Business Management:

1. Zoho One
   • Key Features: Comprehensive suite including CRM, invoicing, project management, accounting, HR, and more. Offers a vast array of tools to run an entire business.
   • Average Price: Starts around $37/employee/month billed annually for the All Employee Pricing.
   • Pros: Extremely comprehensive, highly customizable, scalable, strong mobile apps, good customer support, integrates well across its own ecosystem.
   • Cons: Can be overwhelming due to the sheer number of applications, requires a learning curve, some individual apps might not be as robust as standalone specialists.
2. Airtable
   • Key Features: A flexible platform that combines the power of a database with the familiarity of a spreadsheet. Great for project management, content calendars, inventory, and CRM.
   • Average Price: Free plan available. paid plans start around $20/month per user billed annually.
   • Pros: Highly versatile and customizable, visual interface, good for collaborative work, integrates with many third-party apps, excellent for organizing data.
   • Cons: Can be complex for beginners to set up advanced workflows, not a traditional out-of-the-box CRM or POS, requires some technical understanding to maximize potential.
3. Monday.com
   • Key Features: Work OS for project management, CRM, marketing, and development. Highly visual and collaborative, allowing teams to manage tasks and workflows.
   • Average Price: Basic plans start around $8/user/month billed annually for 3 users.
   • Pros: Intuitive and colorful interface, highly customizable boards, excellent for team collaboration, strong automation capabilities, good integrations.
   • Cons: Pricing can add up quickly for larger teams, some advanced features are only in higher-tier plans, might be overkill for very small businesses.
4. QuickBooks Online Focus on Cash Basis Accounting and Halal Payment Gateways
   • Key Features: Cloud-based accounting software for managing income, expenses, invoicing, payroll, and financial reporting. Integrates with various business apps.
   • Average Price: Simple Start from $30/month, increasing for more features.
   • Pros: Industry standard for small business accounting, robust reporting, strong integration ecosystem, user-friendly interface for financial management.
   • Cons: Can be expensive for small businesses, requires careful use to avoid interest-based features e.g., credit card debt, loans, users must ensure payment gateways used are Sharia-compliant.
5. Square Focus on Cash/Debit Card Transactions and Avoidance of Credit Card Interest-Bearing Features
   • Key Features: Comprehensive POS system with payment processing, inventory management, online store, invoicing, and appointment booking. Ideal for retail and service businesses.
   • Average Price: Free POS software. transaction fees apply e.g., 2.6% + 10¢ for tap, dip, or swipe.
   • Pros: Easy to set up and use, versatile hardware options, robust mobile app, integrates with other Square products, good for in-person and online sales.
   • Cons: Transaction fees can be higher for some businesses, requires users to ensure they are not engaging in interest-bearing credit card transactions or offering interest-based installment plans.
6. Freshbooks
   • Key Features: Cloud-based accounting software designed for small businesses and freelancers, focusing on invoicing, expense tracking, time tracking, and financial reports.
   • Average Price: Lite plan starts around $15/month for 5 billable clients.
   • Pros: Excellent invoicing capabilities, intuitive interface, good for managing projects and expenses, strong reporting, good customer support.
   • Cons: Less comprehensive than full accounting suites like QuickBooks for complex inventory or payroll, pricing is client-tiered which can get expensive.
7. HubSpot CRM
   • Key Features: Free CRM platform for managing customer relationships, sales pipelines, and marketing activities. Offers email marketing, live chat, meeting scheduling, and reporting.
   • Average Price: Free CRM. paid tiers for more advanced sales, marketing, and service features.
   • Pros: Excellent free version, highly scalable, comprehensive suite of marketing and sales tools in paid versions, user-friendly, strong integration ecosystem.
   • Cons: Paid versions can be very expensive, some advanced features require significant setup, primarily focused on sales and marketing rather than a full business management suite.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Customerbase.com Review: A Deeper Dive into its Offerings and Ethical Stance

When you’re looking for a platform to streamline your business operations, you want something robust, reliable, and fundamentally trustworthy.

This review of Customerbase.com aims to dissect its functionalities, evaluate its transparency, and, crucially, assess its ethical alignment, particularly from a perspective valuing principled business conduct.

Customerbase.com: First Impressions and Core Functionalities

Based on an initial scan of the Customerbase.com homepage, the platform positions itself as an all-in-one solution for small to medium-sized “mobile businesses.” The core promises revolve around simplifying sales, inventory, payments, and appointments.

• Powerful Point of Sales: The website highlights the ability to “Run your business effortlessly — manage sales, track inventory, and take payments wherever you are.” This suggests a mobile-first approach, which is vital for many modern businesses.
• CRM and Jobs Supervision: Features like supervising workflow, setting “on the go” statuses, and managing customer interactions from one place are emphasized. This speaks to its customer base management capabilities.
• Fast Checkout and Payments: A key selling point is the promise to “Convert more with the fastest checkout” and “Get Paid Faster” through credit card and eCheck/ACH payments. This is where significant ethical considerations arise.

The homepage proudly displays badges like “Best Value – CRM” and “Best Ease of Use – Payment Processing,” suggesting recognition in various categories.

However, these are generic awards without direct links to verifiable sources or detailed methodology, which can be a point of concern for a discerning user. Djtechnologies.net Review

The inclusion of “LOG IN” and “GET DEMO” buttons prominently suggests a focus on user acquisition.

Analyzing Customerbase.com’s Stated Features

Customerbase.com bundles several critical business functions into one platform.

Understanding these features in detail is key to evaluating its utility.

Point of Sale POS & Inventory Management

The platform claims to offer a “Powerful Point of Sales” system.

A good POS system should manage transactions efficiently, track sales data, and integrate with inventory. Themirandashop.com Review

• Sales Management: The promise of effortless sales management is crucial. This typically involves handling various payment types, applying discounts, and generating receipts.
• Inventory Tracking: Tracking inventory is fundamental for any retail or product-based business. Effective inventory management prevents stockouts and overstocking, leading to better cash flow.
• Mobile Business Focus: The emphasis on “wherever you are” and “Perfect for mobile businesses” suggests optimized interfaces for tablets and smartphones, allowing businesses like food trucks, pop-up shops, or service providers to operate on the go.

Customer Relationship Management CRM & Appointment Scheduling

Customer engagement and efficient scheduling are vital for service-oriented businesses.

Customerbase.com aims to centralize these operations.

• CRM Capabilities: The platform mentions “working with the customers in one place” and being recognized for “Best Ease of Use – CRM.” A robust CRM allows businesses to store customer information, track interactions, manage leads, and personalize communication.
• Job Supervision: The ability to “Supervise the workflow” and “set the status ‘on the go’” implies features for managing projects or service jobs, assigning tasks, and monitoring progress.
• Appointment Scheduling: For service businesses, efficient appointment scheduling is paramount. This typically includes online booking, automated reminders, and calendar synchronization. The recognition for “Best Ease of Use – Appointment Scheduling” suggests a user-friendly interface.

Payment Processing & Financial Management

This is a critical area where Customerbase.com makes strong claims, but also where ethical concerns become most apparent.

• Fast Checkout: The platform promises to “Collect all checkout details on a single page, prefill customer addresses and let customers pay how they want. All in a matter of seconds.” This focus on speed and flexibility is appealing to businesses.
• Cost Savings on Payment Processing: CustomerBase claims it “can help your business save thousands when you processing credit card and eCheck/ACH payments.” They highlight “next day funding, short url payment links, invoice payment reminders, invoice design, service and material tax management, automated recurring payments, QuickBooks integration and more.”
  • Credit Card and eCheck/ACH Payments: This is the core method promoted for getting paid faster. While convenient, these conventional payment rails often involve interest-bearing transactions riba, particularly with credit cards. For a business or individual seeking to adhere to Islamic principles, this presents a significant challenge. The platform does not mention or offer any Sharia-compliant alternatives like direct bank transfers without interest, or other ethical payment gateways that ensure transactions are free from riba. This omission is a major drawback for Muslim users.
• Automated Recurring Payments: This feature is useful for subscription-based models or service contracts, but again, the underlying payment method’s ethical implications must be considered.
• QuickBooks Integration: Integration with established accounting software like QuickBooks is a plus for streamlined financial reporting, provided the transactions flowing into it are themselves ethically permissible.

Customerbase.com’s Reported Statistics: A Closer Look

The website prominently displays several statistics:

• +79% INCREASE IN JOB REVENUE
• +57% JOBS BOOKED
• +33% RECURRING CUSTOMERS
• +85% CUSTOMER SATISFACTION

While these numbers are impressive, the website does not provide any methodology, source, or context for these statistics. Are these averages across all users? From a specific study? Over what period? Without this crucial information, these figures remain marketing claims rather than verifiable data points. A truly transparent platform would back up such claims with detailed case studies, user testimonials, or links to independent audits. The absence of such substantiation diminishes their credibility. Netuplift.com Review

Customerbase.com’s Support and Accessibility

The website states: “All CustomerBase users get free, unlimited support 24/7 from top rated small business software consultants who understand your business and goals.

We’ll answer all your questions and help you at every stage of your business.”

• 24/7 Support: Availability of round-the-clock support is a significant advantage, especially for businesses operating across different time zones or requiring immediate assistance for critical issues.
• “Top Rated Consultants”: While this claim sounds good, there’s no visible evidence or external ratings linked to verify this.
• “Explore Support” Link: The link provided https://help.customerbase.com/en/ leads to a knowledge base, which is a good resource for self-help. However, the exact mechanisms for 24/7 direct contact phone, live chat, email are not immediately clear from the homepage.

The platform also claims “All Devices. All Platforms.

Succeed on All Platforms — for you and your customers.” This suggests responsive design and potentially dedicated mobile applications, which is essential for modern business operations and customer accessibility.

Customerbase.com: Pros and Cons with an Ethical Lens

Given the information available on the homepage and a focus on ethical business practices, here’s an assessment of Customerbase.com’s strengths and weaknesses. Diamondexchangehouston.com Review

Cons:

• Promotion of Interest-Based Transactions Riba: The most significant drawback from an Islamic perspective is the explicit promotion and integration of credit card and eCheck/ACH payments as primary methods for “getting paid faster” and “saving thousands.” Credit card transactions often involve interest riba for both the consumer and the business if they incur debt or rely on interest-bearing financing. Even if a business avoids personal interest, facilitating a system that is inherently tied to interest-based finance is problematic. There is no mention of Sharia-compliant payment processing or alternatives. This makes the platform questionable for Muslim entrepreneurs.
• Lack of Transparency on Company Information: The website lacks a dedicated “About Us” page, information on its founding team, physical address, or clear company history. This omission makes it difficult to establish trust and understand the company’s background and values.
• No Public Pricing Information: Pricing is a critical factor for any business considering new software. Customerbase.com does not display any pricing plans on its homepage, requiring potential users to book a demo to obtain this information. This lack of transparency can be frustrating for users wanting to quickly assess affordability.
• Unsubstantiated Claims and Statistics: While impressive figures are displayed +79% increase in job revenue, +85% customer satisfaction, there is no verifiable data, case studies, or methodology provided to back these claims. This makes them appear as marketing fluff rather than credible evidence.
• Missing Direct Links to Legal Documents: Comprehensive Terms of Service, Privacy Policy, and Refund Policy are essential for any online service. While a support link exists, direct and prominent links to these crucial legal documents are not immediately visible on the homepage, which is a red flag for user rights and data privacy.
• Generic Awards/Badges: The “Trusted By” section displays generic awards without clickable links or detailed explanations of how these awards were earned or by whom they were issued. This reduces their credibility.
• Limited Information on Security Measures: While payment processing is central, the website does not elaborate on its security protocols, data encryption, or compliance certifications e.g., PCI DSS for payment processing, which are vital for protecting sensitive customer and business data.

Pros:

• Comprehensive Feature Set: The platform aims to be an all-in-one solution, bundling POS, CRM, payment processing, and appointment scheduling, which can reduce the need for multiple software subscriptions.
• Mobile Business Focus: Its emphasis on mobile operations and “All Devices. All Platforms” is a strong advantage for businesses that operate on the go or have field staff.
• Claimed 24/7 Support: The promise of unlimited 24/7 support is valuable for businesses that need immediate assistance, though the quality and accessibility would need to be verified.
• Integration with QuickBooks: This is a useful feature for businesses that already use QuickBooks for their accounting, simplifying financial data transfer.

Customerbase.com Pricing: The Hidden Element

As highlighted, Customerbase.com does not offer transparent pricing on its homepage.

The call to action is consistently “GET DEMO” or “BOOK A DEMO.” This approach, while sometimes used for enterprise-level solutions with custom pricing, is less common for small to medium business software where a clear tier-based pricing structure is usually presented upfront.

Why is this a con? For a potential customer, not knowing the price immediately creates a barrier. It means investing time in a demo call before even understanding if the solution fits their budget. In a competitive market, platforms that are upfront about their pricing often gain more trust and interest from users who value transparency and efficiency in their research. The absence of pricing also makes it impossible to compare its value proposition directly against competitors without engaging with their sales team.

How to Evaluate and Potentially Cancel Customerbase.com Subscription or Free Trial

Since Customerbase.com does not explicitly offer a free trial sign-up link or a subscription page directly on its homepage, the process for evaluation and cancellation would likely follow a common pattern for software of this nature:

Evaluating Customerbase.com Implied Free Trial/Demo:

1. Book a Demo: The primary way to experience the platform is by booking a demo. During this demo, it’s crucial to ask very specific questions:
   • Pricing Tiers: Get clear, itemized pricing for all features and user counts.
   • Contract Lengths: Understand if there are long-term contracts, month-to-month options, or annual commitments.
   • Cancellation Policy: Ask directly about the cancellation process for both trial periods and paid subscriptions.
   • Payment Methods: Inquire about all available payment methods and if there are any Sharia-compliant options for payment processing.
   • Data Export: Ask about the ease of exporting your business data if you decide to leave the platform.
2. Trial Period: If a free trial is offered after the demo, ensure you understand:
   • Duration: How long is the trial?
   • Limitations: Are there any feature limitations during the trial?
   • Auto-Renewal: Does the trial automatically convert to a paid subscription, and if so, how do you prevent it?
3. Hands-On Testing: During any trial period, thoroughly test all features relevant to your business, especially POS, CRM, and payment functionalities. Pay close attention to ease of use, stability, and integration with your existing workflows.

How to Cancel Customerbase.com Subscription or Free Trial:

• Contact Support: The most direct and likely method to cancel any subscription or trial with Customerbase.com would be to contact their customer support. Given they advertise 24/7 support, this should be a primary channel. You would typically do this via:
  • Email
  • Phone Call
  • Live Chat if available on their support portal
• Account Settings: Some platforms allow cancellation directly within the user’s account settings. Check your dashboard or profile settings for a “Subscription,” “Billing,” or “Manage Account” section.
• Review Terms of Service: Once you gain access to the platform presumably after a demo, locate their Terms of Service and Privacy Policy documents. These legal documents should contain the official cancellation policy and procedures. If they are not readily available after signing up, request them from support.
• Documentation: Always keep a record of your cancellation request, including the date, time, method of contact email, call log, and the name of the representative you spoke with. This is crucial for dispute resolution.

Without direct access to their signup or billing portal, these are general best practices for cancelling any software subscription. Kalamandirpaithani.com Review

The lack of direct public information on their cancellation policy is another point of concern regarding transparency.

Customerbase.com vs. Competitors: A Comparative Look

When evaluating Customerbase.com, it’s helpful to compare its offerings against established players in the business management software space.

The key differentiating factors often revolve around features, pricing, ease of use, support, and integration capabilities.

From an ethical standpoint, the absence of Sharia-compliant options is a significant differentiator against more ethically conscious alternatives.

• Vs. Square: Square is a widely recognized POS and payment processing platform. While Customerbase.com emphasizes “mobile businesses,” Square built its reputation on mobile payment processing with its dongle. Square also offers a comprehensive ecosystem including online stores, invoicing, and appointments.
  • Key Differentiator: Square is very transparent with its transaction fees. Both platforms facilitate conventional credit card payments. Square’s ecosystem might be broader for small retailers. From an ethical stance, neither explicitly highlights Sharia-compliant payment options, requiring the user to ensure their transactions and use of features e.g., Square Installments are permissible.
• Vs. Zoho One: Zoho One offers an incredibly vast suite of over 45 applications covering almost every business function imaginable CRM, accounting, project management, HR, marketing, etc..
  • Key Differentiator: Zoho One is far more comprehensive and scalable than Customerbase.com appears to be. While Customerbase.com focuses on POS, CRM, and payments, Zoho One offers a full enterprise solution. Zoho also has transparent pricing. Ethically, Zoho’s tools are general-purpose, but users must ensure their business practices e.g., financial transactions processed through Zoho Books are halal.
• Vs. HubSpot CRM Free Tier: HubSpot offers a robust free CRM that handles contact management, sales pipelines, and basic marketing.
  • Key Differentiator: HubSpot’s free CRM is excellent for customer relationship management but lacks POS or comprehensive payment processing. Customerbase.com aims to be an all-in-one. HubSpot’s paid tiers are extensive but can be expensive. Ethically, HubSpot is a tool. its permissibility depends on how the user employs it.
• Vs. QuickBooks Online: QuickBooks is primarily an accounting software, but it integrates with many POS and payment solutions.
  • Key Differentiator: QuickBooks is specialized in accounting, whereas Customerbase.com positions itself as an operational hub. Customerbase.com offers QuickBooks integration, which is a common strategy for operational software. Ethically, QuickBooks itself is a tool, but its use of credit card processing and loan features must be managed carefully by the user to avoid riba.

In summary, Customerbase.com attempts to carve out a niche as a streamlined, all-in-one solution for mobile businesses.

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However, its lack of transparency in pricing, unverified claims, and most importantly, its promotion of conventional interest-based payment methods without offering ethical alternatives, significantly undermine its appeal, especially for those seeking to conduct business in accordance with Islamic principles.

Better, more transparent, and ethically adaptable alternatives are readily available in the market.

FAQ

What is Customerbase.com?

Customerbase.com is an online platform that offers business management solutions, including Point of Sale POS, Customer Relationship Management CRM, payment processing, and appointment scheduling, primarily targeting mobile businesses.

Is Customerbase.com suitable for small businesses?

Based on its advertised features focusing on streamlined sales, inventory, and payments for mobile operations, Customerbase.com appears to be designed for small to medium-sized businesses, particularly those with a mobile component. Strangerscoffee.com Review

Does Customerbase.com offer a free trial?

The Customerbase.com homepage does not explicitly state or provide a direct link for a free trial.

It primarily directs users to “Get Demo” or “Book a Demo” to learn more about the platform.

How does Customerbase.com handle payment processing?

Customerbase.com promotes “Get Paid Faster” through integrated credit card and eCheck/ACH payment processing.

It highlights features like next-day funding, short URL payment links, and automated recurring payments.

Are there any ethical concerns with Customerbase.com’s payment methods?

Yes, from an Islamic ethical perspective, a significant concern is the explicit promotion and integration of credit card processing and eCheck/ACH payments without clear mention of Sharia-compliant alternatives. These conventional payment methods often involve riba interest, making the platform problematic for Muslim users seeking to avoid interest-based transactions. Kopclobber.com Review

Does Customerbase.com provide transparent pricing?

No, Customerbase.com does not provide any transparent pricing plans on its homepage.

Users are required to book a demo to obtain information regarding the cost of their services.

What kind of customer support does Customerbase.com offer?

Customerbase.com states that all users receive free, unlimited 24/7 support from “top rated small business software consultants.” A knowledge base is also accessible via their “Explore Support” link.

Is Customerbase.com’s statistical data verifiable?

No, the impressive statistics displayed on Customerbase.com’s homepage e.g., +79% increase in job revenue are presented without any methodology, source, or context, making them appear as unsubstantiated marketing claims rather than verifiable data.

Does Customerbase.com integrate with other software?

Yes, Customerbase.com explicitly mentions integration with QuickBooks, which can help streamline accounting processes for businesses using both platforms. Royalcapital.org Review

What features does Customerbase.com offer for customer management?

Customerbase.com offers CRM functionalities for “working with the customers in one place,” allowing businesses to supervise workflow, set job statuses, and manage customer interactions.

Can Customerbase.com help with appointment scheduling?

Yes, Customerbase.com offers appointment scheduling features and claims to have received recognition for “Best Ease of Use – Appointment Scheduling,” suggesting it provides tools for managing bookings efficiently.

Is Customerbase.com suitable for businesses that operate remotely?

Given its emphasis on “All Devices.

All Platforms” and being “Perfect for mobile businesses,” Customerbase.com appears designed to support businesses that operate remotely or on the go.

Where can I find Customerbase.com’s Terms of Service or Privacy Policy?

Direct and prominent links to the full Terms of Service and Privacy Policy are not immediately visible on Customerbase.com’s homepage. Ovunqueproteggimi.com Review

Users may need to access these documents after signing up or by requesting them from customer support.

Does Customerbase.com offer inventory management?

Yes, Customerbase.com states that its Point of Sale system allows businesses to “track inventory,” which is a fundamental feature for managing product stock.

What are some ethical alternatives to Customerbase.com for business management?

Ethical alternatives for business management that avoid interest-based financial dealings like riba include Zoho One, Airtable, Monday.com, QuickBooks Online if used carefully to avoid interest features, Square if used strictly for cash/debit, Freshbooks, and HubSpot CRM. Users should always ensure their specific usage of these tools aligns with ethical financial principles.

How do Customerbase.com’s awards compare to industry standards?

Customerbase.com displays generic “Trusted By” badges without specific details, clickable links, or verifiable sources for the awards. Rebornvintagewholesale.com Review

This lack of transparency means these awards cannot be independently verified and are not comparable to industry-standard certifications or widely recognized accolades.

Does Customerbase.com support recurring payments?

Yes, Customerbase.com mentions “automated recurring payments” as one of its features, suitable for businesses with subscription models or regular invoicing needs.

What information is missing from Customerbase.com’s homepage for a thorough review?

Key missing information includes detailed company background About Us, transparent pricing plans, specific customer testimonials or case studies, and clear, prominent links to legal documents like Terms of Service and Privacy Policy.

How does Customerbase.com facilitate faster checkout?

Customerbase.com claims to facilitate faster checkout by collecting all details on a single page, prefilling customer addresses, and allowing customers to pay as they want, all in a matter of seconds.

Why is an “About Us” page important for a website like Customerbase.com?

An “About Us” page is crucial for transparency and building trust. Creditsupreme.com Review

It provides information about the company’s mission, values, history, and team, allowing potential customers to understand who they are doing business with and assess the company’s credibility and long-term viability.