Electricbicyclecompany.co.uk Review

Based on looking at the website, Electricbicyclecompany.co.uk appears to be a legitimate online retailer for electric bikes and accessories, though it has some areas that could be improved for better transparency and a more robust user experience. The site offers a range of e-bikes from various brands, along with essential accessories, and highlights a physical location in London for test rides. They also mention being a family-run business established in 2011, which suggests a degree of longevity in the market.

Here’s an overall review summary:

• Overall Legitimacy: Appears legitimate with a physical address and clear contact information.
• Product Range: Decent selection of electric bikes and accessories.
• Pricing: Prices are clearly listed for individual products.
• Contact Information: Multiple phone numbers and email addresses provided, including out-of-hours contact.
• About Us/Transparency: Mentions being a family-run business since 2011, offering some background.
• Customer Reviews: Features a testimonial from Google, but a dedicated, extensive review section is not prominently displayed.
• Policies: Has a returns policy link, which is crucial for online purchases.
• Trust Signals: Physical address, contact details, and stated years in business are good signals.
• Areas for Improvement: More detailed customer service policies, comprehensive trust seals, and a more robust dedicated review section would enhance consumer confidence.

While the website provides essential contact details and product listings, a truly robust e-commerce platform often goes further in building trust. Things like comprehensive customer service hours, detailed shipping information, warranty specifics for all products, and easily accessible, verifiable customer testimonials or third-party review integrations can significantly enhance a user’s confidence. For those seeking ethical and reliable sources for their purchases, especially in the UK, it’s always wise to compare features and transparency.

Here are some excellent alternatives for acquiring cycling equipment and accessories:

• Halfords

  • Key Features: Wide range of bikes (including electric, road, mountain), cycling accessories, car parts, and services. Offers in-store bike build and repair services. Often has good sales and promotions.
  • Average Price: Varies widely, from affordable children’s bikes to premium electric models (£200 – £4,000+).
  • Pros: Established UK retailer, physical stores for hands-on experience and support, comprehensive product range, fitting services.
  • Cons: Can be overwhelming with choices, some entry-level bikes might not be as high quality as specialist brands.

• Cycle Solutions

  • Key Features: Specialises in Cyclescheme and bike-to-work programmes, offering a vast selection of bikes and accessories from leading brands. Provides expert advice and flexible payment options through schemes.
  • Average Price: Competitive, often tied to Cyclescheme budgets (£500 – £5,000+).
  • Pros: Excellent for those using Cyclescheme, wide brand selection, expert support, focus on commuter cycling.
  • Cons: Primarily geared towards Cyclescheme users, might not be as straightforward for direct purchases.

• Tredz

  • Key Features: Extensive online bike retailer with a strong reputation. Offers road bikes, mountain bikes, electric bikes, and a huge selection of components and accessories. Provides finance options and often has competitive pricing.
  • Average Price: Mid to high-range for quality bikes (£400 – £6,000+).
  • Pros: Large inventory, good customer service, detailed product descriptions, frequent discounts.
  • Cons: Primarily online, so no physical store for direct viewing or test rides (though they do have a showroom in Swansea).

• Wiggle

  • Key Features: A leading online retailer for cycling, running, and swimming gear. Offers a massive range of bikes, apparel, components, and nutrition products. Known for competitive pricing and international shipping.
  • Average Price: Competitive across all categories, often with promotions (£300 – £5,000+ for bikes).
  • Pros: Huge selection, frequent sales, good customer reviews, often the first stop for many cyclists.
  • Cons: Very broad product range can make specific bike selection challenging, less personalised service than smaller specialists.

• Chain Reaction Cycles

  • Key Features: One of the world’s largest online bike stores, part of Wiggle. Specialises in mountain biking but covers all cycling disciplines. Offers an unparalleled range of parts, components, and accessories.
  • Average Price: Excellent value, especially for parts and components (£200 – £4,000+ for bikes).
  • Pros: Best for components and upgrades, frequent deals, global shipping, vast inventory.
  • Cons: Website can feel cluttered, less emphasis on complete bike sales compared to some other retailers.

• Evans Cycles

  • Key Features: Long-standing UK cycling retailer with a strong online presence and numerous physical stores. Offers bikes, clothing, accessories, and workshops. Known for their range of brands and cycle-to-work scheme compatibility.
  • Average Price: Mid to high-range (£350 – £6,000+).
  • Pros: Mix of online convenience and physical stores, expert staff, good for test rides and servicing, comprehensive product range.
  • Cons: Prices can be slightly higher than pure online retailers, some stores might have limited stock.

• Decathlon

  • Key Features: Global sports retailer offering a wide range of affordable bikes and cycling gear under their own B’Twin brand, alongside other well-known brands. Focuses on value and accessibility.
  • Average Price: Very budget-friendly to mid-range (£150 – £1,500).
  • Pros: Excellent value for money, good for beginners and casual riders, physical stores for assembly and repairs, good warranty.
  • Cons: Limited selection of high-end specialist bikes, own-brand bikes might not appeal to experienced cyclists.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Electricbicyclecompany.co.uk Review & First Look

When first landing on Electricbicyclecompany.co.uk, the immediate impression is one of a focused, albeit somewhat compact, e-commerce site for electric bikes. The layout is clean, prioritising product listings and key information, which is a good start. From an initial glance, the site clearly communicates its core offering: electric bicycles, complete with pricing and call-to-action buttons like “Add to basket” or “Select options.” This straightforward approach helps users quickly understand what’s available.

However, a critical review necessitates looking beyond the surface. For a website dealing with relatively high-value items like electric bikes, trust and comprehensive information are paramount. The homepage showcases several electric bike models with prices ranging from £817.00 to £1,510.00, featuring brands like OUXI, SAMEBIKE, and Fiido. This provides an immediate sense of the price point and the brands they carry. The site also highlights a “Seasonal Sale” and links to a “First Electric Bike” guide, which are helpful for prospective buyers.

• Key Trust Signals:

  • Physical Address: Prominently displayed: “711 North Circular Road, London, NW2 7AX,” along with a link to Google Maps, which is a strong trust signal.
  • Contact Numbers: Multiple phone numbers are provided, including a general contact number (+44) 0208 450 3272 and an out-of-hours number (+44) 07973 266501. This suggests accessibility for customer support.
  • Email Addresses: Two email addresses, [email protected] and [email protected], indicating direct contacts within the company.
  • Social Media Links: Links to Facebook-f (though it redirects to Twitter for some reason) and Instagram are present, suggesting an attempt at online presence.
  • Years in Business: A statement “Here since 2011” provides a sense of established operation and experience in the market.

• Initial Observations on User Experience:

  • The “Book a test ride” call-to-action is a great feature for a product like an e-bike, encouraging physical interaction before purchase.
  • The display of customer testimonials, even if just one, like “Mona – 5* Google Review,” adds a layer of social proof.
  • The site uses a cookie consent banner, indicating compliance with data privacy regulations, which is a positive sign.
  • Navigation menus like “E-BIKES” and “ACCESSORIES” are clear and categorise products effectively.

While the foundation is present, certain elements typically found on highly trusted e-commerce sites, such as clearly visible secure payment badges (e.g., Visa, Mastercard, PayPal logos with security guarantees), detailed shipping information accessible directly from product pages, and a more comprehensive customer review system, are not immediately obvious on the homepage. The lack of prominent security trust seals, such as SSL certificates visibly advertised beyond the browser’s padlock icon, might cause some users to hesitate, particularly with online transactions involving significant sums.

electricbicyclecompany.co.uk Website Structure and Navigation

The website’s structure is fairly intuitive, with a top navigation bar and a footer providing access to key sections. Categories like “E-BIKES” and “ACCESSORIES” are well-defined, and subcategories such as “Folding,” “Crossbar,” “Step-Through” for bikes, and “Helmets,” “Locks,” “Lights” for accessories, allow for easy filtering. This hierarchical organisation helps users quickly find what they’re looking for, even if they’re not familiar with the specific brands or models.

• Main Navigation Links:
  • Home
  • News
  • About
  • Testimonials
  • FAQ’s
  • Contact
  • Store (E-BIKES, ACCESORIES, BRANDS)
  • OUR SEASONAL SALE BEGINS (Prominent link to sale category)

The repeated presence of “Book a test ride” and contact information throughout the homepage and footer is a good strategy to ensure users can easily connect with the company. However, the site doesn’t seem to feature a live chat option, which has become a standard expectation for many online retailers looking to provide instant customer support. The reliance on phone and email, while valid, might not cater to all user preferences for immediate assistance.

Initial Product Showcase and Pricing

The initial product display on the homepage is effective in showcasing a variety of e-bikes. Each product listing includes:

• Product Name (e.g., OUXI H9 Hydraulic Brake Fat Tyre 20×4 Ebike Electric Bike)
• Price (e.g., £1,290.00)
• Action button (“Add to basket” or “Select options” for variants)

This clear presentation is helpful for quick browsing. However, specific details such as battery range, motor power, and frame material, which are crucial for e-bike buyers, are not immediately visible on the homepage product snippets. Users would need to click through to individual product pages for this information, which is standard, but some quick-glance specifications could enhance the initial browsing experience. The “Bike of the Month” feature, highlighting the OUXI H9, is a nice touch for promoting specific models.

Electricbicyclecompany.co.uk Features

Electricbicyclecompany.co.uk offers a range of features aimed at facilitating the purchase of electric bikes and providing supporting information. While not groundbreaking, these features cover the fundamental aspects expected from an e-commerce site in this niche. Royalelondon.co.uk Review

Product Catalogue and Variety

The website boasts a comprehensive product catalogue, covering various types of electric bikes and essential accessories. This variety is a key strength, catering to different rider needs and preferences.

• E-bike Categories:
  • Folding: Ideal for commuters and those with limited storage space.
  • Crossbar: Traditional frame style, popular for general riding.
  • Step-Through: Designed for easy mounting and dismounting, often favoured by city riders.
  • Hub Motor: Bikes with motors in the wheel hub, typically more affordable.
  • Crank Motor: Mid-drive motors, known for better performance and efficiency.
  • EMBT (Electric Mountain Bikes): For off-road adventures.
  • Bikes Under £1,500: A practical category for budget-conscious buyers.
• Accessory Range:
  • Helmets: Essential safety gear.
  • Locks: Crucial for bike security.
  • Lights: For visibility and safety, especially in low light.
  • Batteries: Replacement or spare batteries, important for longevity.
  • Pumps, Cleaning, Saddles, Luggage, Clothing, Components: A good selection of supplementary items that riders often need.
• Brands Offered: The site lists several reputable e-bike brands, including Wisper, Juicy, Batribike, Corratec, Byocycles, Neomouv, Powabyke, Axon, Freego, and Kwikfold. This indicates a diverse supplier network and access to various quality levels.

Having a wide array of options allows customers to compare models and find one that perfectly matches their specific requirements, whether it’s for commuting, leisure, or more adventurous rides. The categorisation also helps in narrowing down choices efficiently.

Information and Resources

Beyond just selling bikes, Electricbicyclecompany.co.uk provides helpful resources, which is a good practice for building customer knowledge and trust.

• Guides and Articles: The “News” section functions as a blog, featuring articles such as:

  • “Everything You Need to Know About the Different Types of E-Bikes”
  • “Top 10 Benefits of Electric Bikes for UK Commuters”
  • “History of the Electric Bike: From 1895 to 2025” (Note: The “2025” date implies forward-looking content or a potential typo/future focus, given it’s currently 2024.)
  • “How to Extend the Life of Your Electric Bike Battery”
  • “Electric Bike Maintenance Guide: Exploring Six Essential Areas”
    These articles provide valuable information that can help potential buyers make informed decisions and maintain their purchased bikes. This content marketing approach is beneficial for SEO and establishing expertise.

• FAQ Section: A dedicated FAQ section is vital for addressing common customer queries about products, policies, and services. While the specific questions aren’t visible on the homepage, the presence of this link indicates an effort to proactively answer customer concerns.

• “Your First Electric Bike” Guide: This is particularly useful for newcomers to the e-bike world, guiding them through considerations like frame style and battery size.

Cyclescheme Integration

A significant feature for UK commuters is the integration with Cyclescheme. This initiative allows employees to purchase bikes and accessories tax-free through their employer.

• Benefits:
  • Cost Savings: Users can save 25-39% on the cost of a new bike and accessories.
  • Accessibility: Makes electric bikes more affordable and accessible to a wider audience.
  • Employer Participation: Many UK employers participate, making it a popular benefit.
    The clear promotion of “Cyclescheme SAVING YOU MONEY” with a “Learn More” link demonstrates that Electric Bicycle Company understands the UK market and caters to popular purchasing methods. This is a strong selling point for commuting electric bikes.

Test Ride Booking

For a product like an electric bike, being able to test ride it is a significant advantage, as it allows customers to experience the feel, size, and power assistance firsthand.

• Process: The “Book a test ride” option is clearly advertised and linked to a contact page, presumably where users can schedule an appointment at their London location.
• Benefits:
  • Confidence Building: Reduces buyer’s remorse by allowing direct experience.
  • Fit and Comfort: Ensures the bike is the right size and comfortable for the rider.
  • Performance Check: Allows evaluation of motor assistance and braking.

This physical interaction point distinguishes Electricbicyclecompany.co.uk from purely online retailers and adds a layer of trust and customer service often sought after for larger purchases.

Electricbicyclecompany.co.uk Pros & Cons

A balanced review requires a candid look at both the strengths and weaknesses of the platform. Electricbicyclecompany.co.uk has several commendable aspects, but also areas where it could enhance its offering to better meet the expectations of today’s online consumers. Vistafireproducts.co.uk Review

Pros

• Physical Presence and Test Rides: Having a physical shop in London and explicitly offering test rides is a massive advantage for high-value items like electric bikes. It builds significant trust, allows customers to assess fit and feel, and provides a tangible point of contact that many online-only retailers lack. The Google Maps link to the address further solidifies this.
• Clear Contact Information: The provision of multiple phone numbers (including an out-of-hours line) and two email addresses is excellent. This transparency in communication channels is crucial for customer support and instils confidence.
• Established Business (Since 2011): Stating that they are a “family-run business formed in 2011” indicates over a decade of operation in the e-bike market. This longevity suggests experience, reliability, and a track record, which are strong trust indicators.
• Support for Cyclescheme: Actively promoting and supporting the UK’s Cyclescheme is a significant benefit for commuters. This shows an understanding of the local market and provides a practical financial incentive for many customers.
• Informative Blog/News Section: The presence of articles on e-bike types, benefits, history, and maintenance adds value for potential buyers. It positions the company as knowledgeable and helpful, beyond just a sales platform.
• Transparent Pricing: Prices for all products are clearly displayed on the homepage and product pages, with no hidden costs initially. This upfront pricing builds confidence.
• Decent Product Variety and Brands: Offering a range of e-bike types (folding, crossbar, step-through, etc.) and brands (Wisper, Juicy, Batribike, Fiido, etc.) caters to a broad spectrum of customer needs and preferences.
• Customer Testimonial Display: Featuring a 5-star Google Review directly on the homepage provides immediate social proof, albeit a limited amount.

Cons

• Limited Online Trust Signals: While physical presence is a huge pro, the online store itself could benefit from more prominent digital trust signals. For instance, common secure payment gateway logos (e.g., Verified by Visa, Mastercard SecureCode, PayPal Secure) are not visibly displayed on the homepage or in the footer, which can be a point of hesitation for online transactions.
• Lack of Comprehensive Customer Review System: Although one Google review is shown, there isn’t a dedicated, robust section for customer reviews on the website itself, nor integration with a third-party review platform like Trustpilot. This makes it difficult for potential buyers to see a broader spectrum of customer experiences.
• Missing Essential Policy Details on Homepage: While a “Returns Policy” link is present in the footer, crucial information like detailed shipping costs, delivery times, and warranty specifics are not immediately accessible or summarised on the homepage. Customers often look for these details upfront before committing to a purchase.
• No Live Chat Support: In today’s fast-paced digital environment, the absence of a live chat feature means customers seeking immediate answers must resort to phone calls or emails, which may not be convenient for everyone.
• Social Media Link Inconsistency: The “Facebook-f” icon redirecting to Twitter instead of Facebook could be a minor technical glitch or an oversight, but it detracts from the professional image and the consistency of their online presence.
• “2025” Dates in Blog Posts: The blog post dates like “June 2, 2025” and “May 26, 2025” are in the future. While this might be a placeholder or a minor error, it can confuse users and slightly undermine the credibility of the content dates.
• Basic Website Design: The website design, while functional, appears somewhat dated compared to modern e-commerce standards. A more contemporary aesthetic and user interface could enhance the overall browsing experience.
• Cookie Consent Overlays: While necessary, the cookie consent banner and subsequent pop-up for privacy overview can be a bit intrusive on the first visit, though this is a common issue across many sites.

Electricbicyclecompany.co.uk Alternatives

When it comes to purchasing an electric bike in the UK, having reliable and trustworthy alternatives is key. These companies are well-established, offer excellent customer service, and provide strong online and often physical presences, ensuring a secure and informed purchasing experience.

1. Halfords

Halfords is a household name in the UK, synonymous with bikes and automotive products. Their extensive network of physical stores across the country, combined with a strong online presence, makes them a highly accessible option for electric bikes and accessories. They offer a wide range of electric bikes from various brands, catering to different budgets and riding styles.

• Key Features:
  • Extensive Store Network: Over 400 stores nationwide, allowing for in-person viewing, test rides, and collection.
  • Wide Product Range: Offers a diverse selection of electric bikes, including folding, mountain, and hybrid e-bikes, from popular brands like Carrera, Raleigh, and Voodoo.
  • Assembly and Servicing: Bikes can be assembled by trained staff in-store, and ongoing servicing and repairs are available.
  • Cycle2Work Scheme: Actively participates in various cycle-to-work schemes, offering significant tax savings for commuters.
  • Price Match Guarantee: Often offers a price match guarantee, ensuring competitive pricing.
• Why it’s a good alternative: Halfords provides a comprehensive buying experience, blending the convenience of online shopping with the assurance of physical support and aftercare. Their widespread presence and reputation make them a go-to choice for many first-time e-bike buyers and experienced cyclists alike.
• Halfords Electric Bikes

2. Tredz

Tredz is a highly regarded online bike retailer in the UK, known for its extensive product range, competitive pricing, and excellent customer service. While primarily an online store, they have a large distribution centre and showroom in Swansea, providing a strong operational backbone.

• Key Features:
  • Vast Online Inventory: One of the largest selections of electric bikes, components, and accessories online.
  • Expert Advice: Provides detailed product descriptions and reviews, backed by knowledgeable staff for customer support.
  • Flexible Finance Options: Offers various finance options, including interest-free credit on eligible purchases, making high-value bikes more accessible.
  • Free Delivery: Often provides free delivery on orders over a certain amount, including bikes.
  • Comprehensive Returns Policy: Clear and customer-friendly returns and warranty policies.
• Why it’s a good alternative: Tredz excels in offering a vast selection with detailed product information, catering to both casual riders and serious enthusiasts. Their strong online reputation and customer support make them a reliable choice for those comfortable with online purchases.
• Tredz Electric Bikes

3. Evans Cycles

Evans Cycles is one of the UK’s oldest and most respected cycling retailers, with a history dating back to 1921. They combine a robust online platform with a network of physical stores, offering a blend of convenience and in-person service.

• Key Features:
  • Heritage and Expertise: Over a century of experience in the cycling industry, providing a deep understanding of bikes and customer needs.
  • Omnichannel Experience: Shop online, collect in-store, or visit a physical store for advice, test rides, and servicing.
  • Wide Brand Selection: Stocks a diverse range of electric bike brands, from mainstream to specialist.
  • Bike Servicing and Workshops: Offers professional bike servicing, repairs, and maintenance, ensuring longevity for your purchase.
  • Cycle to Work Scheme: Fully supports cycle to work schemes, making e-bikes more affordable.
• Why it’s a good alternative: Evans Cycles is a trusted name that offers a holistic cycling experience, from expert advice and a wide product range to after-sales support and servicing. Their physical presence provides reassurance for customers.
• Evans Cycles Electric Bikes

4. Wiggle

Wiggle is a major online retailer for cycling, running, swimming, and outdoor sports. While they cover a broad range of products, their cycling section, including electric bikes, is extensive and highly competitive.

• Key Features:
  • Global Reach, UK Focus: Operates internationally but has a strong UK presence with competitive pricing and fast delivery.
  • Massive Product Portfolio: Offers a vast array of electric bikes, components, clothing, and accessories from countless brands.
  • Regular Sales and Discounts: Known for frequent promotions, seasonal sales, and clearance events, offering great value.
  • Customer Reviews: Extensive user review system for products, providing valuable insights from other buyers.
  • Rewards Programme: Loyalty programmes that offer discounts and benefits for frequent shoppers.
• Why it’s a good alternative: Wiggle is an excellent choice for those looking for a wide variety of options and competitive pricing. Their well-developed online platform and customer-centric approach make shopping efficient and informed.
• Wiggle Electric Bikes

5. Decathlon

Decathlon is a global sports retailer renowned for offering affordable and high-quality sports equipment, including a strong range of bikes under their own B’Twin and Riverside brands. They focus on making sports accessible to everyone.

• Key Features:
  • Exceptional Value: Offers highly competitive prices, making electric bikes more accessible, especially for beginners or those on a budget.
  • Own-Brand Quality: B’Twin electric bikes are known for their reliability and practical design, often outperforming bikes in higher price categories.
  • Physical Stores: Numerous large retail stores across the UK where customers can see, test, and collect bikes.
  • Assembly and Servicing: Provides in-store assembly and maintenance services.
  • Sustainable Practices: Emphasises sustainable product design and business practices.
• Why it’s a good alternative: Decathlon is ideal for budget-conscious buyers seeking reliable electric bikes without compromising too much on quality. Their focus on value and widespread physical presence makes them a strong contender.
• Decathlon Electric Bikes

6. Cyclescheme (Platform)

While not a retailer itself, Cyclescheme is a highly effective platform that partners with thousands of bike shops (including some of the above) across the UK. It facilitates the tax-efficient purchase of bikes for employees through salary sacrifice.

• Key Features:
  • Tax Savings: Employees can save between 25-39% on the cost of a bike and accessories by paying through gross salary.
  • Wide Retailer Network: Access to a vast network of participating independent bike shops and major retailers.
  • Flexible Payment: Payments are spread out over several months, making high-value purchases more manageable.
  • Environmentally Friendly: Promotes cycling as a sustainable commute option.
• Why it’s a good alternative: For anyone eligible through their employer, Cyclescheme offers a financially smart way to acquire an electric bike. It expands your purchasing power and provides access to many reputable retailers. It’s not a direct competitor to Electricbicyclecompany.co.uk as a retailer, but rather a method of purchase that makes other retailers more attractive.
• Cyclescheme Official Website

7. Specialized UK

Specialized is a premium bicycle brand globally recognised for its innovation, performance, and quality. While their bikes come at a higher price point, they offer advanced technology and superior riding experiences. They have a strong dealer network across the UK.

• Key Features:
  • High-Performance Electric Bikes: Known for cutting-edge technology, integrated designs, and powerful motors in their e-mountain bikes, e-road bikes, and urban e-bikes.
  • Premium Quality: Focus on high-quality materials, engineering, and components.
  • Extensive Dealer Network: Bikes are sold through authorised Specialized retailers, ensuring expert setup, fitting, and after-sales support.
  • Innovation: Often at the forefront of e-bike technology and design.
  • Warranty and Support: Strong manufacturer warranty and dealer support.
• Why it’s a good alternative: For riders seeking a premium experience, advanced features, and exceptional performance, Specialized offers some of the best electric bikes on the market. The dealer network ensures personalised service and professional support.
• Specialized Electric Bikes UK

How to Assess the Legitimacy of an Online Bike Retailer

Navigating the vast landscape of online retailers requires a keen eye, especially when making significant purchases like electric bikes. While Electricbicyclecompany.co.uk shows promising signs, understanding how to generally assess the legitimacy of any online bike retailer is crucial for a secure and satisfying transaction. Think of it like a checklist from Tim Ferriss’s “4-Hour Workweek” – efficient, practical, and designed to minimise risk.

Verifying Contact Information and Physical Presence

A truly legitimate business will not hide its identity. Transparency here is non-negotiable. Truelottery.co.uk Review

• Physical Address: Look for a clear, verifiable physical address. For UK companies, this often includes a full street address, city, and postcode. Cross-reference this address with Google Maps. Does it lead to a real building? Is it a commercial property or just a residential address? Electricbicyclecompany.co.uk lists “711 North Circular Road, London, NW2 7AX” and links to Google Maps, which is a strong positive signal.
• Phone Numbers: Are multiple phone numbers provided? Is there a landline, or just mobile numbers? A dedicated landline indicates a more established business. Call them during stated business hours. Do they answer professionally? Electricbicyclecompany.co.uk provides two numbers, including an out-of-hours mobile, which is good.
• Email Addresses: Look for professional email addresses linked to their domain (e.g., [email protected]) rather than generic free email accounts (e.g., Gmail, Yahoo). Electricbicyclecompany.co.uk uses “[email protected]” and “[email protected],” which is a professional approach.
• Business Registration: For UK companies, you can often find their company registration number (CRN) on the website (usually in the footer or About Us page). You can then verify this on the Companies House website (https://www.gov.uk/government/organisations/companies-house) to confirm its active status and registered details. This was not immediately apparent on Electricbicyclecompany.co.uk’s homepage.

Online Presence and Reputation

A legitimate business usually has a consistent and professional digital footprint.

• Social Media Activity: Check their social media profiles (Facebook, Instagram, Twitter). Are they active? Do they engage with customers? Are there genuine comments and reviews? A dormant or brand-new social media presence can be a red flag. Electricbicyclecompany.co.uk has links to Instagram and Twitter (though the Facebook icon redirects to Twitter).
• Online Reviews: Search for independent reviews on platforms like Trustpilot, Google Reviews, or cycling forums. Look for a significant number of reviews and a generally positive sentiment. Be wary of sites with only a handful of suspiciously positive reviews or an overwhelming number of negative ones. Electricbicyclecompany.co.uk displays one 5-star Google review, but a broader search would be beneficial.
• Domain Age and WHOIS Lookup: Use a WHOIS lookup tool (e.g., https://who.is/) to check how long the website’s domain has been registered. Older domains (like Electricbicyclecompany.co.uk claiming “since 2011”) generally indicate more stability. Newer domains, especially if coupled with other red flags, warrant caution.

Website Security and Professionalism

The technical aspects and overall presentation of the website can reveal a lot.

• SSL Certificate: Ensure the website uses HTTPS (look for the padlock symbol in your browser’s address bar). This encrypts your data, protecting sensitive information like payment details. All legitimate e-commerce sites use SSL. Electricbicyclecompany.co.uk does use HTTPS.
• Payment Gateways: Do they offer well-known and secure payment options (Visa, Mastercard, PayPal, Apple Pay, Google Pay)? Be wary of sites that only accept bank transfers or unusual payment methods, especially for large purchases. Look for visible logos of secure payment providers. Electricbicyclecompany.co.uk shows a basket but doesn’t prominently display payment provider logos on its homepage.
• Professional Design and Content: Is the website well-designed, with high-quality images and error-free text? Scammers often rush websites, leading to poor design, broken links, and grammatical errors. Electricbicyclecompany.co.uk’s design is functional but could be modernised.
• Clear Policies: Easily accessible and comprehensive returns, shipping, warranty, and privacy policies are essential. Read them carefully. Ambiguous or missing policies are major red flags. Electricbicyclecompany.co.uk has a Returns Policy and FAQ section, which is good.

Pricing and Offers

While everyone loves a good deal, unusually low prices can be a warning sign.

• Unrealistic Discounts: If a deal seems too good to be true, it probably is. Extremely low prices on brand-new, high-demand items might indicate counterfeit goods or a scam.
• Stock Levels: Legitimate retailers will often show realistic stock levels. Sites claiming unlimited stock of rare or discontinued items are suspicious.

By systematically applying these checks, you can significantly reduce your risk when buying from online retailers, ensuring your investment in an electric bike is a sound one.

Electricbicyclecompany.co.uk Pricing

Understanding the pricing structure of Electricbicyclecompany.co.uk requires examining the actual product listings on their homepage. While there isn’t a dedicated “pricing” page or a general overview of their price ranges beyond the products shown, the displayed items offer a clear indication of their market positioning.

Overview of Product Pricing

The homepage showcases several electric bike models with their respective prices:

• OUXI H9 Hydraulic Brake Fat Tyre 20×4 Ebike Electric Bike: £1,290.00
• SAMEBIKE M20-II: £1,399.00
• Samebike M20 1000W Electric Bike: £1,510.00
• Fiido T1 Pro Utility Electric Bike: £1,363.00
• Fiido E-Gravel C21 Electric Bike: £1,090.00
• Fiido T2 Longtail Cargo E-bike: £1,263.00 – £1,363.00 (indicates variants)
• Fiido M1 Pro Fat Tire Electric Bike: £908.00
• Fiido C11 City E-bike: £817.00

This range suggests that Electricbicyclecompany.co.uk primarily targets the mid-range segment of the electric bike market. The prices are competitive for entry-to-mid-level electric bikes from established brands like Fiido and Samebike, which are often popular choices for urban commuting, light trail riding, and general leisure.

Comparison with Market Averages

In the UK electric bike market, prices generally span a wide spectrum:

• Entry-Level (Under £1,000): These are typically basic models, often with smaller batteries, less powerful motors, or heavier frames. The Fiido C11 City E-bike (£817.00) and Fiido M1 Pro Fat Tire Electric Bike (£908.00) from Electricbicyclecompany.co.uk fall into this category, making e-bikes accessible to a broader audience.
• Mid-Range (£1,000 – £2,500): This is where most of Electricbicyclecompany.co.uk’s showcased products sit. Bikes in this range offer a better balance of performance, battery life, and component quality. They are suitable for regular commuting, longer rides, and some light off-road use. For example, the OUXI H9 (£1,290.00) and SAMEBIKE M20-II (£1,399.00) are solid examples in this bracket.
• High-End (£2,500+): These are premium models, often featuring advanced motor systems (e.g., Bosch, Shimano STEPS), larger batteries, lighter frames (carbon fibre), and higher-spec components (e.g., hydraulic disc brakes, full suspension on mountain e-bikes). Electricbicyclecompany.co.uk does not prominently feature bikes in this upper tier on its homepage.

Based on these comparisons, Electricbicyclecompany.co.uk’s pricing aligns with a segment that offers good value for money, focusing on reliability and practicality for everyday use rather than high-performance niche segments.

Value Proposition

The stated pricing, combined with the offer of test rides and support for the Cyclescheme, adds to the value proposition. For instance: Lynwoodvets.co.uk Review

• Cyclescheme: This allows customers to save 25-39% off the listed price through tax benefits, making even the £1,510.00 Samebike M20 significantly more affordable. This is a crucial aspect of their pricing strategy in the UK market.
• Test Rides: The ability to physically test a bike before purchase, particularly at these price points, can prevent costly returns and ensure customer satisfaction, adding intangible value beyond the sticker price.

Potential Additional Costs

While product prices are clear, it’s essential for customers to factor in potential additional costs that might not be immediately visible on the homepage:

• Delivery Charges: Standard for online purchases, these costs can vary based on the bike’s size, weight, and delivery location. This information would typically be found in the shipping policy or during the checkout process.
• Assembly: While many bikes are shipped largely assembled, some degree of final assembly (handlebars, pedals, front wheel) might be required, or professional assembly might be an add-on service. For Electricbicyclecompany.co.uk, with its physical presence, collection and assembly at the shop might be an option, but this isn’t detailed on the homepage.
• Accessories: Essential items like helmets, locks, and lights are extra purchases, though the site does sell them separately.

In summary, Electricbicyclecompany.co.uk presents a clear and competitive pricing strategy within the mid-range electric bike market. Their integration with Cyclescheme and the availability of test rides enhance their value proposition, making them an attractive option for buyers in the UK seeking practical and affordable e-bike solutions.

How to Choose the Right Electric Bike

Choosing the right electric bike isn’t just about picking the coolest looking model; it’s about finding one that fits your lifestyle, your needs, and your budget. Think of it as a personalised investment in your daily commute, fitness, or leisure. To make an informed decision, you need to consider several key factors.

1. Define Your Purpose and Riding Style

Before diving into specifications, ask yourself: What will I primarily use this e-bike for?

• Commuting: If it’s for daily travel to work or errands, you’ll need a bike that’s reliable, comfortable for longer rides, and potentially has features like integrated lights, mudguards, and a rack for luggage. Look at city e-bikes or hybrid e-bikes. Factors like range (how far you can go on a charge) and durability are crucial.
• Leisure/Recreation: For weekend rides, gentle trails, or exploring cycle paths, comfort and ease of use might be priorities. Step-through frames can be great for easy mounting, and a comfortable saddle is a must.
• Off-Road/Mountain Biking: If you plan to tackle challenging terrain, look for electric mountain bikes (eMTBs) with robust suspension, powerful motors, and durable tyres. These are designed to handle rough trails and steep climbs.
• Cargo/Utility: For carrying groceries, children, or delivering goods, cargo e-bikes are designed with extended frames and racks for heavy loads.
• Folding: If storage space is limited, or you need to combine cycling with public transport, a folding electric bike is your best bet. Portability is key here, often at the expense of pure ride comfort for very long distances.

2. Understand Motor and Battery Specifications

These are the heart and soul of an electric bike, directly impacting performance and range.

• Motor Placement:
  • Hub Motors (Front or Rear): Generally more affordable. They push or pull the bike. Simple and effective for flat or gently rolling terrain. Found in many entry-level e-bikes.
  • Mid-Drive Motors (Crank Motor): Located in the centre of the bike, powering the pedals. Offers a more natural riding feel, better weight distribution, and often more torque for climbing hills. Typically found in higher-end e-bikes.
• Motor Power (Watts): In the UK, the legal limit for continuous motor power is 250W. Higher wattage motors exist but are generally restricted to off-road use or require registration as a moped. For road use, 250W is standard.
• Battery Capacity (Watt-hours – Wh): This determines your range.
  • Smaller batteries (200-400Wh): Suitable for shorter commutes (15-30 miles) or occasional use.
  • Mid-range batteries (400-600Wh): Good for most commuters and leisure riders (30-60 miles).
  • Larger batteries (600Wh+): For long-distance touring, heavy cargo, or extended use (60+ miles).
• Range: The actual range varies based on terrain, rider weight, assistance level used, and wind. Always consider the stated range as an estimate and look for reviews on real-world performance. A 500Wh battery might offer 40-70 miles depending on conditions.

3. Consider Frame Style and Size

Comfort and handling are paramount, directly affected by the frame.

• Frame Material: Most e-bike frames are made from aluminium for its balance of strength and light weight. Some higher-end models might use carbon fibre for further weight reduction, but this comes at a premium.
• Frame Style:
  • Diamond/Crossbar: Traditional bike frame, often more rigid and lighter.
  • Step-Through: Lower top tube, making it easier to mount and dismount, particularly good for urban riding or those with mobility concerns.
• Sizing: Proper bike fit is crucial to prevent discomfort and injury. Check the manufacturer’s sizing chart, which usually correlates with rider height. If possible, a test ride (as offered by Electricbicyclecompany.co.uk) is invaluable to ensure the bike feels right. Don’t compromise on size.

4. Component Quality and Features

The components can significantly affect the bike’s durability, performance, and overall riding experience.

• Brakes:
  • Rim Brakes: Basic, less effective in wet conditions.
  • Mechanical Disc Brakes: Better stopping power than rim brakes, good for most conditions.
  • Hydraulic Disc Brakes: Superior stopping power, modulation, and reliability, especially in wet weather. Highly recommended for e-bikes due to their speed and weight.
• Gears: Look for reputable brands like Shimano or SRAM. More gears generally provide a wider range for tackling different terrains, but often 7-9 speed systems are perfectly adequate for city use.
• Suspension:
  • No Suspension (Rigid): Lighter and more efficient for smooth roads.
  • Front Suspension (Hardtail): Absorbs bumps on the front wheel, good for mixed terrain or light trails.
  • Full Suspension: Suspension on both front and rear wheels, offering maximum comfort and control for rough off-road terrain, but adds weight and cost.
• Integrated Features: Consider built-in lights, mudguards, rear racks, kickstands, and chain guards. These add convenience and can save you money on aftermarket accessories.

5. Budget and After-Sales Support

Your budget will narrow down your options, but remember to factor in potential ongoing costs.

• Initial Cost: As seen with Electricbicyclecompany.co.uk, prices range from £800 to over £1,500 for mid-range models. Set a realistic budget before you start looking.
• Cyclescheme: If you’re in the UK, check if your employer participates in a cycle-to-work scheme. This can significantly reduce the effective cost of your e-bike.
• Warranty: Understand the warranty period for the bike, particularly the motor and battery, as these are the most expensive components.
• Servicing and Maintenance: Consider where you’ll get your bike serviced. A local bike shop or a retailer with a physical presence (like Electricbicyclecompany.co.uk or Halfords) that offers servicing can be a huge benefit. E-bikes have specific components that may require specialist knowledge.

By thoroughly considering these points, you’ll be well-equipped to select an electric bike that not only meets your practical needs but also enhances your riding pleasure and contributes to a healthier, more sustainable lifestyle.

FAQ

What is Electricbicyclecompany.co.uk?

Electricbicyclecompany.co.uk is a UK-based online and physical retailer specialising in the sale of electric bicycles and related accessories. They offer a range of e-bikes from various brands, along with essential cycling gear. Thewandgarden.co.uk Review

Is Electricbicyclecompany.co.uk a legitimate company?

Yes, based on the information provided on their website, Electricbicyclecompany.co.uk appears to be a legitimate family-run business established in 2011, with a verifiable physical address in London and clear contact information including phone numbers and email addresses.

Where is Electricbicyclecompany.co.uk located?

Electricbicyclecompany.co.uk has a physical shop located at 711 North Circular Road, London, NW2 7AX. They also provide a link to this location on Google Maps.

Can I book a test ride at Electricbicyclecompany.co.uk?

Yes, Electricbicyclecompany.co.uk explicitly offers the option to “Book a test ride” at their London location, allowing customers to experience the bikes firsthand before purchase.

What brands of electric bikes does Electricbicyclecompany.co.uk sell?

Electricbicyclecompany.co.uk sells electric bikes from brands such as Wisper, Juicy, Batribike, OUXI, SAMEBIKE, Fiido, Corratec, Byocycles, Neomouv, Powabyke, Axon, Freego, and Kwikfold.

What are the operating hours for Electricbicyclecompany.co.uk?

Their stated operating hours are Monday to Friday: 9:00 – 17:00, and Saturday: 10:00 – 14:00.

Does Electricbicyclecompany.co.uk offer customer support?

Yes, they provide customer support via phone with multiple numbers, including an out-of-hours contact, and two email addresses ([email protected] and [email protected]).

Are the prices on Electricbicyclecompany.co.uk competitive?

Electricbicyclecompany.co.uk lists electric bikes primarily in the mid-range price bracket (from approximately £800 to over £1,500), which appears competitive for the brands and features offered within the UK e-bike market.

Does Electricbicyclecompany.co.uk participate in the Cyclescheme?

Yes, Electricbicyclecompany.co.uk actively promotes and supports the UK’s Cyclescheme, allowing customers to potentially save 25-39% on their e-bike purchase through tax benefits.

What types of electric bikes does Electricbicyclecompany.co.uk offer?

They offer various types of electric bikes including folding, crossbar, step-through, hub motor, crank motor, eMTB (electric mountain bikes), and a category for bikes under £1,500.

What kind of accessories can I buy from Electricbicyclecompany.co.uk?

They sell a range of cycling accessories such as helmets, locks, lights, batteries, pumps, cleaning supplies, saddles, luggage, clothing, and components. Caledonianescapes.co.uk Review

Does Electricbicyclecompany.co.uk have a returns policy?

Yes, a “Returns Policy” link is available in the website’s footer, indicating that they have a stated policy for product returns.

Are there customer reviews available for Electricbicyclecompany.co.uk?

The homepage features one 5-star Google Review testimonial, but a more extensive, dedicated customer review section or integration with third-party review platforms is not prominently displayed.

What is the “Bike of the Month” on Electricbicyclecompany.co.uk?

The “Bike of the Month” featured on the homepage is the OUXI H9 Hydraulic Brake high speed Fat Tye 20×4 Ebike Electric Bike.

Does Electricbicyclecompany.co.uk provide information on e-bike maintenance?

Yes, their “News” section (blog) includes articles like “How to Extend the Life of Your Electric Bike Battery” and “Electric Bike Maintenance Guide: Exploring Six Essential Areas.”

How long has Electricbicyclecompany.co.uk been in business?

According to their website, Electric Bicycle Company is a family-run business formed in 2011, indicating over a decade of operation.

Can I find information on choosing my first electric bike on their website?

Yes, Electricbicyclecompany.co.uk has a dedicated guide titled “YOUR FIRST ELECTRIC BIKE” to help new buyers choose the right model based on factors like frame style and battery size.

Is there a sale section on Electricbicyclecompany.co.uk?

Yes, the website prominently features a link to “OUR SEASONAL SALE BEGINS,” indicating a dedicated section for discounted products.

How secure is the Electricbicyclecompany.co.uk website for transactions?

The website uses HTTPS, indicated by the padlock symbol in the browser, which means data transmitted between your browser and the site is encrypted. However, common secure payment gateway logos are not prominently displayed on the homepage.

What social media platforms does Electricbicyclecompany.co.uk use?

They have links to Instagram and Twitter. Note that the Facebook icon on their site currently redirects to their Twitter profile.

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