Mattersolutions.com.au Review

Based on looking at the website, Matter Solutions (mattersolutions.com.au) presents itself as a well-established digital marketing agency based in Brisbane, Australia, with a strong focus on delivering measurable results for healthcare and technical businesses. The site details a comprehensive suite of services, from Google Ads and SEO to WordPress web design and content creation, backed by testimonials and a detailed history of the company. However, while the website provides a robust overview of their services and capabilities, a key element often sought by clients seeking ethical business practices — explicit pricing or transparent pricing models — is conspicuously absent. This can be a significant point of concern for businesses prioritising financial transparency and ethical dealings, as it necessitates direct engagement before understanding potential costs.

Here’s an overall review summary:

• Transparency of Pricing: Not explicitly provided on the website.
• Company History & Experience: Strong, established since 2000.
• Range of Services: Comprehensive digital marketing, including SEO, PPC, web design, and content.
• Client Testimonials & Portfolio: Prominently featured, indicating client satisfaction.
• Contact Information: Clear and readily available.
• Educational Resources: Offers training, workshops, and a blog with tips.
• Ethical Considerations (from an Islamic perspective): Appears to offer legitimate digital marketing services which are generally permissible. The absence of clear pricing upfront, however, might lead to unexpected costs or negotiations, which isn’t ideal for complete transparency. There’s no indication of engaging in prohibited activities.

While Matter Solutions seems to be a reputable agency in the digital marketing space, the lack of transparent pricing means potential clients cannot easily compare services or budget effectively without direct consultation. For businesses prioritising clear financial agreements from the outset, this might be a hurdle.

Here are some alternatives in the digital marketing and web services space that often provide more transparent pricing or operate on models that can be easily understood from an ethical standpoint:

• Webflow
  • Key Features: Visual web development platform, no coding required, strong SEO capabilities, integrated CMS.
  • Average Price: Ranges from $14-$49/month for site plans, enterprise pricing for larger needs.
  • Pros: Highly customisable, excellent for responsive design, clear subscription tiers, empowering for in-house teams.
  • Cons: Steeper learning curve than some drag-and-drop builders, higher cost for advanced features.
• Semrush
  • Key Features: All-in-one SEO and marketing toolkit, including keyword research, competitor analysis, site auditing, and content marketing tools.
  • Average Price: Starts from $129.95/month for Pro plan, scaling up for Guru and Business.
  • Pros: Industry-leading data accuracy, comprehensive features for all digital marketing facets, trusted by professionals.
  • Cons: Can be overwhelming for beginners, higher price point for small businesses.
• Ahrefs
  • Key Features: Powerful SEO toolset focusing on backlink analysis, keyword research, content exploration, and site audits.
  • Average Price: Starts from $99/month for Lite plan, increasing for Standard, Advanced, and Enterprise.
  • Pros: Best-in-class backlink data, intuitive interface, strong for competitive analysis.
  • Cons: Primarily focused on SEO, not as broad as other marketing suites, pricing can be restrictive for small budgets.
• Wix
  • Key Features: User-friendly website builder with drag-and-drop interface, extensive templates, integrated marketing tools.
  • Average Price: Free plan available, premium plans from $16-$59/month.
  • Pros: Easy to use for beginners, wide range of design options, good for small businesses and portfolios.
  • Cons: Less flexibility for advanced customisation, can be difficult to migrate sites off Wix, some SEO limitations.
• Squarespace
  • Key Features: Design-focused website builder, professional templates, e-commerce functionality, marketing tools.
  • Average Price: Starts from $16-$49/month.
  • Pros: Beautiful aesthetic, strong for portfolios and creative businesses, good integrated features.
  • Cons: Less intuitive for complex layouts than some competitors, some features require higher-tier plans.
• Canva (for content creation and basic social media visuals)
  • Key Features: Graphic design platform for creating social media graphics, presentations, posters, and other visual content.
  • Average Price: Free plan available, Pro plan is $18.99/month or $164.99/year.
  • Pros: Extremely user-friendly, vast library of templates and assets, good for quick and professional designs.
  • Cons: Limited advanced photo editing capabilities, not suitable for complex web design or in-depth marketing analytics.
• HubSpot Marketing Hub
  • Key Features: Comprehensive marketing automation platform, including email marketing, landing pages, CRM integration, SEO tools, and analytics.
  • Average Price: Free tools available, Starter plan from $20/month, higher tiers for Professional and Enterprise.
  • Pros: All-in-one solution for inbound marketing, excellent CRM integration, robust analytics.
  • Cons: Can be expensive for small businesses at higher tiers, learning curve for full utilisation.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Mattersolutions.com.au Review & First Look

Based on an initial inspection of mattersolutions.com.au, the website immediately presents itself as a professional digital marketing agency with a clear focus on specific business sectors. The homepage features a clean, modern design, which is essential for a company operating in the digital space. Prospective clients are greeted with a value proposition: “We drive digital growth for Healthcare & Technical businesses,” indicating a niche specialisation. This targeted approach can be a significant advantage, as it suggests a deeper understanding of the unique challenges and opportunities within these industries.

Initial Impressions of Design and User Experience

The site’s navigation is intuitive, with clearly labelled menu items such as “Digital Marketing,” “Websites,” “Training,” “Freebies,” “About,” “Work,” and “Contact.” This structure allows visitors to quickly find information relevant to their needs without unnecessary clicks. The use of clear headings and concise descriptions for each service helps in rapid comprehension. The overall aesthetic leans towards a professional, trustworthy image, employing a calm colour palette and well-organised content blocks.

• Responsive Design: The website appears to be designed with responsiveness in mind, adapting well to different screen sizes, which is crucial in today’s mobile-first world.
• Readability: Text is legible, with good contrast against backgrounds. The font choices contribute to a professional feel.
• Call-to-Actions (CTAs): Prominent “Let’s Talk” buttons are strategically placed throughout the homepage, encouraging immediate engagement.

Credibility Indicators on the Homepage

Several elements on the mattersolutions.com.au homepage work to build trust and credibility. The most notable are the testimonials from past and current clients, which are given significant real estate. These aren’t just generic blurbs; they include names, titles, and company affiliations (e.g., Katrina Locke from Ontex Healthcare, Nick Moller from ADF Mentors, Elijah Bates formerly WestPac). The length and detail of these testimonials add substantial weight, suggesting genuine satisfaction from clients.

• Client Logos: A section showcasing logos of companies they’ve worked with (“You’ll be in good company”) further reinforces their experience and client base.
• Google and Facebook Reviews: Direct links to their Google and Facebook review pages are provided, showing transparency and confidence in their public reputation. The mention of “5.0/5 – 49 reviews” from Google is a strong social proof indicator.
• Company History: A detailed timeline of the company’s evolution since 2000, including key milestones like ranking high in Google UK for “London Web Design” in 2001 and adding Google AdWords management in 2010, lends a sense of longevity and expertise. The founder, Ben Maden, is also highlighted with his qualifications and experience, personalising the brand.

Missing Elements for Full Transparency

While the website excels in many areas, the primary aspect that could be improved for complete client transparency is the absence of explicit pricing information. For many businesses, particularly those operating under ethical guidelines that prioritise clear financial dealings, knowing the potential cost upfront is essential. This omission means that potential clients must initiate contact and engage in discussions before understanding if the services align with their budget.

• No Service Tiers: There are no clearly defined service packages or pricing tiers, which could help businesses quickly assess options.
• No Average Project Costs: Even an indication of average project costs or typical engagement fees would provide a valuable benchmark.
• Impact on Decision-Making: The lack of pricing can delay the decision-making process for clients who prefer to evaluate options comprehensively before direct engagement.

In summary, Matter Solutions presents a professional and experienced front online. The site is well-designed, easy to navigate, and leverages strong social proof. However, for potential clients who prioritise upfront financial transparency, the absence of pricing details is a notable gap.

Mattersolutions.com.au Pros & Cons

When evaluating a service provider like Matter Solutions, it’s crucial to weigh up both the advantages and any potential drawbacks. For businesses seeking digital marketing solutions, understanding these points can inform their decision-making process, especially when considering ethical and transparent business practices.

Pros: A Strong Foundation and Proven Expertise

Matter Solutions exhibits several significant strengths based on its website presence, making it an appealing option for specific types of businesses.

• Extensive Experience: The company’s history, dating back to 2000, indicates a deep understanding of the digital marketing landscape. Their evolution from early SEO practices to comprehensive digital marketing campaigns demonstrates adaptability and longevity in a rapidly changing industry.
  • Founded in 2000: One of the longer-standing agencies in the Australian market.
  • Google Ads Qualified since 2008: Early adoption and expertise in paid advertising.
  • WordPress Expertise since 2008: Long-term experience with a widely used CMS.
• Specialised Niche Focus: By explicitly stating they “drive digital growth for Healthcare & Technical businesses,” Matter Solutions signals a targeted approach. This specialisation can lead to more effective strategies, as they likely understand the unique compliance, communication, and technical demands of these sectors.
  • Tailored Strategies: Deep industry knowledge often results in more relevant and impactful campaigns.
  • Industry-Specific Language: Ability to communicate complex concepts accurately and concisely.
• Strong Client Testimonials and Case Studies: The website prominently features detailed testimonials from reputable clients like Ontex Healthcare, Samoa Police Service, and Indooroopilly State High School. These aren’t just one-liners; they offer in-depth accounts of successful collaborations and measurable results.
  • Quantifiable Results: Katrina Locke from Ontex Healthcare mentions “improving our digital performance ten-fold.”
  • Authenticity: Direct quotes with names and roles enhance credibility.
  • Diverse Portfolio: Showcases work across various industries and service types.
• Comprehensive Service Offering: Matter Solutions provides a broad range of digital marketing services, allowing clients to consolidate their needs with a single agency. This includes:
  • Search Engine Optimisation (SEO): Technical SEO, Local SEO.
  • Paid Advertising: Google Ads, Facebook Ads.
  • Website Services: WordPress Web Design, Hosting & Security, Maintenance, Conversion Rate Optimisation (CRO).
  • Content Marketing: Copywriting, Email Marketing, Video Production.
  • Training: Workshops and one-on-one training for various digital marketing disciplines.
• Transparency in Track Record: The inclusion of direct links to Google and Facebook reviews, coupled with a 5.0/5 rating from 49 Google reviews, demonstrates confidence in their reputation and commitment to client satisfaction.
  • Publicly Verifiable: Allows prospective clients to cross-reference their claims with third-party reviews.
  • Trust Building: Openness about public feedback fosters trust.
• Educational Resources: The agency provides valuable “Freebies” including a blog, YouTube channel, and digital marketing tips, which showcases their expertise and commitment to educating their audience. This also positions them as thought leaders in the field.
  • “askMatterSolutions” YouTube Channel: Over 1300 subscribers, offering practical tips.
  • Detailed Blog Posts: Covering various digital marketing topics.

Cons: Areas for Consideration

While Matter Solutions has a strong foundation, there are aspects that could be perceived as drawbacks, particularly from a perspective emphasising complete transparency and straightforward dealings.

• Lack of Transparent Pricing: This is the most significant missing element on the website. There are no price lists, service packages with associated costs, or even estimated project ranges. This omission necessitates direct contact to obtain pricing information, which can be a barrier for some potential clients.
  • Time-Consuming: Requires an inquiry and consultation before understanding potential investment.
  • Budgeting Challenges: Businesses cannot easily compare or budget for services without this information.
  • Perception of Secrecy: While common in agency models, it can be viewed as a lack of upfront transparency by some.
• Reliance on Direct Inquiry: While “Let’s Talk” buttons are prominent, the absence of detailed service descriptions with associated benefits and potential investment ranges means that all engagement starts with a direct inquiry. This might not suit businesses seeking quick, comparable information.
  • No Self-Service Information: Clients cannot independently assess cost-effectiveness.
  • Sales-Driven Initial Contact: The first interaction is primarily focused on understanding needs and then providing a quote, rather than initial self-qualification by the client.
• Facebook Page “Near Dead”: The website mentions their Facebook page as “near dead,” which, while honest, indicates a potential inconsistency in maintaining a robust presence across all social media channels. For an agency specialising in digital marketing, a consistently active presence on all major platforms is often expected.
  • Mixed Social Media Presence: Suggests that not all channels are prioritised equally.
  • Potential Perception: Might lead to questions about their commitment to comprehensive digital presence for themselves.

In conclusion, Matter Solutions offers a wealth of experience, specialised expertise, and a strong track record, particularly for healthcare and technical businesses in Australia. Their comprehensive service offering and transparent client reviews are major advantages. However, the lack of transparent pricing information remains a primary point of concern, requiring potential clients to invest time in direct consultation before understanding the financial commitment involved.

Mattersolutions.com.au Alternatives

When considering digital marketing and web development services, it’s always wise to explore alternatives to ensure you find the best fit for your specific needs, budget, and ethical considerations. While Matter Solutions offers a broad range of services, various other platforms and agencies cater to different aspects of digital growth, some with more transparent pricing models or a more self-service approach. Itgrade.com.au Review

For Comprehensive SEO & Marketing Tools

If your goal is to equip your internal team with powerful tools to manage SEO, content, and broader digital marketing efforts, there are several industry-leading platforms that provide robust features and clear subscription models.

• Semrush
  • Overview: A comprehensive online visibility management platform offering tools for SEO, PPC, content marketing, social media, and competitive research. It’s a go-to for agencies and in-house marketing teams looking for detailed data and actionable insights.
  • Key Features: Keyword research, site audit, backlink analysis, content marketing toolkit, local SEO, competitive analysis, trend reports.
  • Pricing: Tiered subscription plans (Pro, Guru, Business) with clear monthly or annual costs. Starts around $129.95/month.
  • Best for: Businesses that want to manage their digital marketing in-house or need deep analytical insights.
• Ahrefs
  • Overview: Known for its exceptional backlink data and robust SEO tools, Ahrefs is a strong competitor to Semrush. It offers a suite of tools for site explorer, keyword explorer, content explorer, and site audit.
  • Key Features: Backlink checker, organic keyword research, content gap analysis, site audit, rank tracker.
  • Pricing: Tiered subscription plans (Lite, Standard, Advanced, Enterprise) starting at $99/month.
  • Best for: SEO professionals, content creators, and agencies prioritising backlink analysis and in-depth keyword research.

For Website Design & Development

If your primary need is a new website or a redesign, and you prefer a more hands-on or transparent platform approach rather than a full-service agency, these platforms are excellent choices.

• Webflow
  • Overview: A powerful no-code/low-code web design platform that allows designers to build custom, professional, and responsive websites without writing a single line of code. It offers immense design flexibility and clean code output.
  • Key Features: Visual drag-and-drop builder, integrated CMS, e-commerce capabilities, animations, responsive design control.
  • Pricing: Clear site plans (Basic, CMS, Business) starting around $14/month, and account plans for designers.
  • Best for: Designers, agencies, and businesses looking for highly customised websites without relying on developers for every change.
• Squarespace
  • Overview: Celebrated for its elegant design templates and user-friendly interface, Squarespace is ideal for individuals and businesses wanting a visually appealing website with integrated e-commerce and marketing features.
  • Key Features: Award-winning templates, e-commerce functionality, blogging platform, email marketing, analytics.
  • Pricing: Personal, Business, Basic Commerce, and Advanced Commerce plans starting from $16/month.
  • Best for: Creatives, small businesses, and e-commerce stores prioritising aesthetics and ease of use.
• Wix
  • Overview: A highly versatile website builder offering a drag-and-drop interface and a vast library of templates and apps. Wix allows for significant customisation and caters to a wide range of website needs.
  • Key Features: AI website builder, extensive template library, Wix App Market for added functionality, e-commerce solutions, booking systems.
  • Pricing: Free plan available, premium plans with more features and custom domain connections starting from $16/month.
  • Best for: Small businesses, freelancers, and individuals who want a flexible and easy-to-manage website.

For Content Creation & Visual Assets

For businesses needing to boost their content marketing efforts, particularly visual content for social media, blogs, or presentations, dedicated tools offer efficiency and professional results.

• Canva
  • Overview: An incredibly popular graphic design platform that simplifies the creation of visually appealing content. It’s perfect for social media posts, presentations, infographics, and marketing materials, even for those without design experience.
  • Key Features: Drag-and-drop interface, massive library of templates, stock photos, fonts, and graphics; collaboration features.
  • Pricing: Free version available, Canva Pro for advanced features starts at $18.99/month or $164.99/year.
  • Best for: Small businesses, marketers, and individuals needing quick, high-quality visual content.

For Marketing Automation & CRM Integration

For businesses looking for a comprehensive system to manage leads, marketing campaigns, and customer relationships, an integrated platform can streamline operations.

• HubSpot Marketing Hub
  • Overview: Part of HubSpot’s larger CRM platform, the Marketing Hub offers a suite of tools for inbound marketing, including email marketing, landing pages, SEO, social media management, and analytics, all integrated with a powerful CRM.
  • Key Features: Email automation, blog and content tools, SEO recommendations, social media publishing, lead management, landing page builder, detailed analytics.
  • Pricing: Free tools available, Starter plan from $20/month, with Professional and Enterprise tiers offering more advanced features.
  • Best for: Businesses looking for an all-in-one marketing and sales platform, focused on inbound strategies and lead nurturing.

These alternatives offer a range of solutions depending on whether you prefer to manage digital marketing in-house with powerful tools, build your own website with user-friendly platforms, or seek integrated marketing automation. They often come with the added benefit of transparent pricing, allowing for more straightforward budgeting and ethical financial planning.

Deep Dive into Mattersolutions.com.au Features

Mattersolutions.com.au positions itself as a comprehensive digital growth partner, offering a broad spectrum of services designed to enhance online visibility and drive business outcomes. Their approach appears to be holistic, combining various digital marketing disciplines to achieve client objectives.

Digital Marketing Advertising

The core of Matter Solutions’ offering revolves around paid digital advertising, specifically focusing on Google Ads and Facebook Ads. This is a critical component for businesses seeking immediate visibility and lead generation.

• Google Ads Brisbane:
  • Focus: Qualified Google Ads Professionals based in Brisbane with an emphasis on delivering measurable results.
  • Approach: They manage Google Ads accounts, indicating an agency model where they handle campaign setup, optimisation, and reporting.
  • Benefit: For businesses, this means leveraging expert knowledge to navigate the complex Google Ads ecosystem, aiming for a higher return on investment (ROI). Data from Google indicates that businesses typically make $2 for every $1 spent on Google Ads. [Source: Google Economic Impact Report].
  • Key Services: Keyword research, bid management, ad copy creation, landing page optimisation, performance tracking.
• Facebook Ads Brisbane:
  • Focus: Brisbane-based experts managing Facebook Ads with a focus on clear, measurable results.
  • Approach: Similar to Google Ads, they manage Facebook advertising within the client’s account. This includes leveraging Facebook’s sophisticated targeting capabilities to reach specific demographics and interests.
  • Benefit: Facebook (now Meta Ads) offers immense potential for audience targeting based on demographics, interests, and behaviours. With over 2.9 billion monthly active users globally, it’s a powerhouse for brand awareness and direct response campaigns. [Source: Statista].
  • Key Services: Audience segmentation, ad creative development, campaign optimisation, retargeting strategies.

Search Engine Optimisation (SEO)

SEO is a foundational service for long-term organic growth. Matter Solutions highlights various facets of SEO, indicating a deep understanding of how search engines work. Introducer.com.au Review

• SEO Brisbane:
  • Focus: Brisbane-based SEO experts delivering strategic competitive advantage since 2008.
  • Approach: They provide a comprehensive SEO strategy aimed at improving organic search rankings. This involves on-page, off-page, and technical SEO elements.
  • Benefit: Organic search results are often seen as more trustworthy by users and can provide a consistent, cost-effective stream of traffic over time. Studies show that the first five organic results on Google get 67.60% of all clicks. [Source: Advanced Web Ranking].
• Technical SEO:
  • Focus: SEO audits that deliver results because they understand how developers action changes, being developers themselves.
  • Approach: This highlights their unique selling proposition: a blend of SEO expertise with development knowledge. Technical SEO deals with website and server optimisations that help search engine spiders crawl and index a site more effectively.
  • Benefit: Resolving technical SEO issues can significantly improve site performance, indexability, and ultimately, organic rankings. Common issues include site speed, mobile-friendliness, structured data, and crawl errors.
• Local SEO:
  • Focus: Helping businesses with local listings in Google Maps and managing online reviews.
  • Approach: Essential for brick-and-mortar businesses or service providers targeting a local clientele. This involves optimising Google My Business profiles, local citations, and managing online reviews.
  • Benefit: 46% of all Google searches are looking for local information. Businesses with optimised local SEO listings are more likely to appear in “near me” searches, driving foot traffic and local leads. [Source: Search Engine Watch].

Websites & Web Design

Beyond marketing, Matter Solutions offers robust web development services, primarily focused on WordPress.

• WordPress Web Design:
  • Focus: Building WordPress websites since 2008, known for baking SEO in from basic landing pages to advanced functionality and e-commerce.
  • Approach: They provide custom WordPress development, ensuring SEO best practices are integrated from the ground up. WordPress powers over 43% of all websites on the internet, making it a popular and versatile choice. [Source: W3Techs].
  • Benefit: A well-built WordPress site offers flexibility, scalability, and ease of content management, which are crucial for long-term digital success.
• Conversion Rate Optimisation (CRO):
  • Focus: Improving website’s CRO to get more “bang-for-buck” from acquired visitors.
  • Approach: This service aims to increase the percentage of website visitors who complete a desired action, such as filling out a form or making a purchase. It involves A/B testing, user behaviour analysis, and design adjustments.
  • Benefit: Even small improvements in CRO can significantly impact revenue without needing to increase traffic. For example, improving a conversion rate from 2% to 4% effectively doubles the value of existing traffic.
• Website Hosting & Security:
  • Focus: Guaranteed WordPress Security with High-Performance Hosting, handled for businesses worldwide since 2015.
  • Approach: They provide managed hosting solutions specifically for WordPress, ensuring speed, reliability, and robust security measures against cyber threats.
  • Benefit: Secure and fast hosting is fundamental for user experience and SEO. Google considers site speed a ranking factor, and a secure site (HTTPS) is non-negotiable for trust and data protection.
• Website Maintenance:
  • Focus: Providing a WordPress support service for marketing teams to get a WordPress developer or webmaster on demand.
  • Approach: Ongoing support and maintenance are crucial for keeping websites updated, secure, and performing optimally. This service caters to businesses that need technical assistance without retaining a full-time developer.
  • Benefit: Prevents website issues, ensures software compatibility, and provides rapid response to technical problems, minimising downtime.

Content Creation & Copywriting

Content is king, and Matter Solutions understands its role in both engaging audiences and satisfying search engine algorithms.

• Copywriting:
  • Focus: Creating content that strikes a chord with the audience while ranking in Google.
  • Approach: They offer skilled website copywriting that balances creative appeal with SEO requirements. This means crafting compelling narratives that also incorporate relevant keywords and answer user queries.
  • Benefit: High-quality, SEO-friendly content drives organic traffic, establishes authority, and nurtures leads through the sales funnel. Companies that blog generate 67% more leads than those that don’t. [Source: HubSpot].
• Video Production:
  • Focus: Working with Brisbane-based video production companies for specific projects and campaigns.
  • Approach: While not an in-house video production team, they facilitate this service by partnering with local experts. This ensures clients get professional video assets for their digital marketing.
  • Benefit: Video content is highly engaging and has significant impact on audience retention and conversion. 85% of businesses use video as a marketing tool, and 92% of marketers say video is an important part of their marketing strategy. [Source: Wyzowl].
• Email Marketing:
  • Focus: Reaching audiences regularly and reliably through email marketing options.
  • Approach: They assist clients in developing and executing email marketing strategies, from list building to campaign management and automation.
  • Benefit: Email marketing consistently delivers a high ROI, with an average return of $36 for every $1 spent. It’s a powerful tool for customer retention, nurturing leads, and driving repeat business. [Source: Litmus].

Training & Workshops

Matter Solutions also invests in education, offering training services for businesses looking to upskill their internal teams.

• Digital Marketing Workshop:
  • Focus: A signature event providing an overview of Digital Marketing, networking opportunities, and a charity component (Childhood Cancer Support).
  • Approach: Group workshops designed to provide foundational knowledge and current trends in digital marketing.
  • Benefit: empowers businesses with the knowledge to better understand and manage their own digital presence or effectively collaborate with agencies.
• AdWords Training / Google Ads Training:
  • Focus: Custom one-on-one Google Ads Training & Coaching.
  • Approach: Personalised training sessions to teach fundamentals and advanced strategies in Google Ads.
  • Benefit: Allows businesses to manage their own campaigns more effectively, reducing reliance on agencies for day-to-day operations or for upskilling team members.
• WordPress Training:
  • Focus: Custom one-on-one training for webmasters and group training for building websites.
  • Approach: Equipping users with the skills to manage, update, and optimise their WordPress websites independently.
  • Benefit: Reduces ongoing maintenance costs and increases internal control over website content and functionality.
• SEO Training:
  • Focus: Custom SEO Training to improve website and learn SEO skills.
  • Approach: Tailored training programs to help individuals or teams understand and implement SEO best practices.
  • Benefit: Enhances internal SEO capabilities, allowing businesses to make informed decisions and execute basic SEO tasks.

Overall, Matter Solutions provides a robust and well-rounded suite of digital marketing services, catering to various business needs from initial strategy to ongoing maintenance and training. Their extensive experience and specialised focus on healthcare and technical businesses are notable strengths.

How to Work with Mattersolutions.com.au

Engaging with a digital marketing agency like Matter Solutions typically involves a structured process, especially when a clear pricing structure isn’t immediately available on their website. Understanding this process can help businesses prepare and ensure a smoother journey towards achieving their digital growth objectives.

Initial Contact and Consultation

The first step, as encouraged by the “Let’s Talk” call-to-action on their site, is to initiate contact. Matter Solutions provides several avenues for this:

• Online Enquiry Form: A direct form for submitting details and your specific needs.
• Phone Number: A local Brisbane number (07 3117 2300) for direct communication.
• Email Address: [email protected] for written inquiries.
• “Book a call back” options: Specific forms for booking calls with SEO Specialists, Google Ads Specialists, Website Specialists, and more, showing a tailored approach to initial discussions.

During this initial consultation, the agency will likely aim to understand your business, its goals, current digital presence, and specific challenges. This is a crucial phase where they assess if there’s a good fit between your needs and their expertise. Prepare to discuss:

• Your Business Goals: What do you hope to achieve (e.g., more leads, increased sales, better brand awareness)?
• Target Audience: Who are you trying to reach?
• Current Digital Marketing Efforts: What are you currently doing, and what has or hasn’t worked?
• Budget (Implicitly): While they don’t list prices, having an idea of your budget range can help guide the discussion and ensure they propose solutions that are financially viable for you.

Proposal Development and Strategy

Following the initial discussion, if there’s a mutual interest, Matter Solutions would typically develop a tailored proposal. This proposal will outline their recommended strategy, the specific services they propose, the expected deliverables, and the associated costs.

• Customised Strategy: Based on your consultation, they will craft a strategy that aligns with your business objectives. This might involve a combination of SEO, Google Ads, web development, and content marketing.
• Service Breakdown: The proposal should detail which services will be provided (e.g., “Monthly SEO retainer,” “Google Ads campaign management,” “WordPress website build”).
• Deliverables: What you can expect to receive (e.g., “Monthly performance reports,” “Number of blog posts,” “Website launch date”).
• Pricing: This is where the financial aspect will be clearly laid out. It could be a monthly retainer, project-based fee, or a combination. Ensure clarity on what’s included and what might incur additional costs.
• Timeline: An estimated timeframe for project completion or ongoing service delivery.

Onboarding and Execution

Once the proposal is accepted and contracts are signed, the onboarding process begins. This involves setting up necessary access, conducting deeper dives into your business, and initiating the work. Capitalsorted.com.au Review

• Access Requirements: Providing access to your website analytics (Google Analytics, Google Search Console), advertising accounts (Google Ads, Facebook Ads Manager), and your website’s backend (e.g., WordPress admin).
• Kick-off Meeting: A detailed meeting to introduce the team members who will be working on your project, review the strategy, and establish communication protocols.
• Regular Communication: Expect regular updates, performance reports, and scheduled meetings to discuss progress, insights, and adjustments to the strategy. Matter Solutions states their communication is “outstanding” based on testimonials.

Reporting and Optimisation

Digital marketing is an iterative process. Matter Solutions, like any results-driven agency, will focus on continuous monitoring, reporting, and optimisation.

• Performance Tracking: Utilising various tools to track key performance indicators (KPIs) relevant to your goals (e.g., website traffic, lead conversions, ROI from ads).
• Regular Reports: Providing transparent reports on campaign performance, highlighting successes, challenges, and proposed adjustments.
• Strategic Adjustments: Based on data and market changes, the strategy will be continuously refined to ensure optimal results.

Working with an agency like Matter Solutions means entrusting a significant portion of your digital growth to external experts. The process is designed to be collaborative, with an emphasis on data-driven decisions and continuous improvement.

Understanding Mattersolutions.com.au Pricing

One of the most critical aspects for any business considering a service provider is understanding the cost involved. For Matter Solutions, based on their website, the pricing model is not explicitly detailed. This is a common practice for many digital marketing agencies, especially those offering tailored, comprehensive services rather than standardised products.

Why Agencies Don’t Always Publish Prices

Several reasons contribute to agencies like Matter Solutions not displaying their pricing structures directly on their website:

• Customised Solutions: Digital marketing services are rarely one-size-fits-all. The scope of work for a small local business versus a large enterprise with complex healthcare systems will vary dramatically. Factors like industry competitiveness, existing digital assets, specific goals, and desired timelines all influence the investment required.
• Value-Based Pricing: Many agencies operate on a value-based pricing model, where the cost is determined by the perceived value or ROI they can deliver to the client, rather than just a fixed hourly rate. This requires a deep understanding of the client’s business to quantify potential returns.
• Competitive Reasons: Agencies might opt not to publish prices to avoid immediate price comparisons with competitors, preferring to demonstrate their value and build rapport first.
• Dynamic Scope: Digital marketing campaigns are often fluid. As results come in, strategies may pivot, and the scope of work can change. Fixed prices upfront might not accommodate this flexibility.
• Client Qualification: The process of direct inquiry allows agencies to qualify potential clients, ensuring they are a good fit in terms of needs, budget, and business culture before investing significant time in proposal development.

How Pricing is Likely Determined

For Matter Solutions, given their service offerings and client testimonials, pricing would likely be determined through a combination of:

• Project-Based Fees: For one-off projects like website builds, SEO audits, or specific content creation packages. These would involve a fixed cost for defined deliverables.
• Monthly Retainers: For ongoing services such as Google Ads management, Facebook Ads management, ongoing SEO, website maintenance, or email marketing. These are typically recurring fees based on the scope of work and the level of dedicated resources. Retainers can range from a few hundred dollars to tens of thousands per month, depending on the complexity and scale of the services.
• Hourly Rates: Less common for comprehensive service packages, but might apply for specific consulting, training, or on-demand support.
• Performance-Based Models: While less common for the sole pricing model, some agencies incorporate performance incentives, where a portion of their fee is tied to achieving specific KPIs (e.g., a percentage of ad spend for PPC, or a bonus for hitting lead generation targets). There is no indication on the website that Matter Solutions explicitly uses this, but it’s a possibility in highly customised agreements.

Implications for Prospective Clients

The absence of upfront pricing means that:

• Initial Investment of Time: You will need to dedicate time for initial consultations and discussions to receive a tailored quote.
• Budget Awareness is Key: While they don’t list prices, having a clear understanding of your own budget and what you’re willing to invest in digital marketing is crucial before engaging. This allows you to communicate your financial parameters effectively and ensure that any proposed solutions are within your means.
• Focus on Value, Not Just Cost: Since direct price comparison is difficult, focus on the value proposition, their expertise, track record, and the potential ROI they can demonstrate for your specific business needs. Inquire about their typical client engagement terms and what kind of results they aim for within a certain investment range.

For ethical business practices, it’s always advisable for clients to seek comprehensive proposals that clearly outline all costs, deliverables, and terms of service before committing to any agreements. While Matter Solutions doesn’t publish prices, their willingness to engage in direct consultations suggests they provide detailed proposals once a client’s needs are understood.

Mattersolutions.com.au vs. Competitors

Comparing Matter Solutions to its competitors involves looking at their strengths, specialisations, and overall approach to digital marketing. While direct pricing comparison isn’t possible from their website, we can assess their competitive standing based on their services, experience, and reported client satisfaction.

Agency vs. Tools/Platforms

Matter Solutions operates as a full-service digital marketing agency. This fundamentally differentiates them from standalone digital marketing tools or platforms (like Semrush, Ahrefs, Webflow, or Wix) that provide software for in-house teams or DIY users.

Duchateauchun.com.au Review

• Matter Solutions (Agency Model):
  • Pros: Hands-on management, tailored strategies, expert execution, dedicated account managers, comprehensive solutions under one roof, leverages years of experience to navigate complex digital landscapes. Ideal for businesses that want to outsource their digital marketing entirely or partially.
  • Cons: Higher overall cost (due to human labour and expertise), less direct control for the client over day-to-day operations, pricing transparency is limited initially.
• Digital Marketing Tools/Platforms (DIY/In-House Model):
  • Pros: Cost-effective (subscription fees are generally lower than agency retainers), provides direct control over campaigns, empowers in-house teams, transparent subscription pricing.
  • Cons: Requires internal expertise and time investment, learning curve for complex tools, results depend on internal capabilities, may lack the strategic depth or cross-platform integration an agency provides.

Competitors in the Australian Agency Landscape

Within the Australian digital marketing agency landscape, Matter Solutions competes with a range of agencies, from boutique specialists to larger, more established firms.

• Specialisation: Matter Solutions’ explicit focus on “Healthcare & Technical businesses” is a strong differentiator. Many generalist agencies cater to all industries, but a specialisation suggests a deeper understanding of industry nuances, regulatory compliance, and specific audience behaviours. This can be a significant advantage for clients in these sectors.
• Longevity and Experience: Founded in 2000, Matter Solutions boasts over two decades of experience. This places them among the more established agencies in Australia. Many competitors, especially newer ones, may lack this extensive track record. Longer history often translates to a better understanding of market trends, algorithmic changes, and enduring strategies.
  • Data Point: The digital marketing industry is dynamic; agencies with 10+ years of experience are relatively rare, showcasing Matter Solutions’ resilience and adaptability.
• Comprehensive Service Offering: Matter Solutions offers a broad suite of services, from SEO and PPC to web design, content, and training. This allows clients to consolidate their digital needs, potentially leading to more integrated strategies and streamlined communication compared to working with multiple specialist agencies.
• Client Testimonials and Portfolio: The volume and quality of testimonials, along with direct links to Google and Facebook reviews (with a 5.0/5 rating), position Matter Solutions strongly against competitors. This public social proof is a powerful indicator of client satisfaction and consistent results. Competitors might have testimonials, but often lack the explicit links to public review platforms or the depth of detail seen on Matter Solutions’ site.
• Educational Initiatives: Offering workshops and training (Google Ads training, SEO training, WordPress training) is a competitive edge. It shows a commitment to empowering clients and establishing thought leadership, which might not be a core offering for all agencies.

Key Differentiators for Matter Solutions

• Deep Technical Expertise: The emphasis on “we’re devs too” for Technical SEO suggests a practical, implementation-focused approach that not all SEO agencies possess. This is particularly valuable for complex websites or businesses in technical fields.
• Brisbane-Centric but Australia-Wide Reach: While based in Brisbane, they explicitly state they serve clients “all over Australia.” This local anchor with national reach is attractive for businesses preferring face-to-face interaction when possible, but still requiring broader service capabilities.
• Founder’s Background: Ben Maden’s background (Master of Aeronautical Engineering, MBA, Google Ads Qualified since 2008) provides a unique blend of analytical rigor, business acumen, and technical understanding, which is likely infused into the agency’s strategic approach.

In essence, Matter Solutions positions itself as a seasoned, specialised, and comprehensive digital marketing agency with a strong track record and a focus on measurable results. Their main competitive advantage lies in their longevity, niche specialisation in healthcare and technical sectors, combined technical and marketing expertise, and robust client endorsements. For businesses within their target niche seeking a long-term partnership with a full-service agency, they present a compelling option, despite the initial lack of pricing transparency.

Frequently Asked Questions

What is Matter Solutions (mattersolutions.com.au)?

Matter Solutions is a digital marketing agency based in Brisbane, Australia, established in 2000. They specialise in driving digital growth for healthcare and technical businesses, offering a comprehensive suite of services including SEO, Google Ads, Facebook Ads, WordPress web design, content creation, and digital marketing training.

What services does Mattersolutions.com.au offer?

Matter Solutions offers a wide range of digital marketing services, including Google Ads management, Facebook Ads management, Search Engine Optimisation (SEO) – including technical and local SEO, WordPress web design, conversion rate optimisation (CRO), website hosting and security, website maintenance, copywriting, video production, and email marketing. They also provide various digital marketing training and workshops.

Is Mattersolutions.com.au a legitimate business?

Yes, based on the information on their website, Matter Solutions appears to be a legitimate and well-established business. They provide clear contact information, a detailed company history dating back to 2000, prominent client testimonials with verifiable names and companies, and links to their public reviews on Google and Facebook.

Does Mattersolutions.com.au provide pricing information on their website?

No, Mattersolutions.com.au does not explicitly provide pricing information, service packages, or estimated costs on their website. They require potential clients to contact them directly for a customised consultation and proposal.

What industries does Matter Solutions specialise in?

Matter Solutions specifically focuses on driving digital growth for “Healthcare & Technical businesses.” Their website indicates a deep understanding of the unique challenges and opportunities within these sectors.

How long has Matter Solutions been in business?

Matter Solutions was founded in April 2000, meaning they have been in business for over two decades, making them a highly experienced digital marketing agency in Australia.

Does Matter Solutions offer training?

Yes, Matter Solutions offers various training services, including a Digital Marketing Workshop, custom one-on-one Google Ads Training, WordPress Training for webmasters, and custom SEO Training.

Can I see examples of Matter Solutions’ work?

Yes, Matter Solutions features a “Work” section or portfolio on their website, showcasing case studies and examples of projects they’ve completed for clients across various services, such as Ontex Healthcare, Samoa Police Service, and Doors Direct. Floor-sanding.com.au Review

How does Matter Solutions handle client communication?

Based on client testimonials on their website, Matter Solutions has an “outstanding” communication record. They are described as acting as “true partners” and being proactive in suggesting best methods and steering clients in the right direction.

Does Matter Solutions manage social media advertising?

Yes, Matter Solutions offers Facebook Ads management services, focusing on managing client accounts to achieve clear, measurable results.

What kind of SEO services does Matter Solutions offer?

Matter Solutions offers comprehensive SEO services, including general SEO, technical SEO (with a focus on developer-actionable changes), and local SEO to help businesses appear in Google Maps and manage reviews.

Do they build e-commerce websites?

Yes, Matter Solutions mentions building WordPress websites that range from basic landing pages to “advanced functionality and e-commerce,” indicating they can develop online stores.

What is Conversion Rate Optimisation (CRO) and does Matter Solutions offer it?

CRO is the process of improving the percentage of website visitors who complete a desired action. Yes, Matter Solutions offers Conversion Rate Optimisation services to help clients get more value from their website traffic.

How can I contact Mattersolutions.com.au?

You can contact Matter Solutions via their online enquiry form, by calling their Brisbane number (07 3117 2300), emailing [email protected], or by booking a call back through specific specialist forms on their website.

Does Matter Solutions offer website hosting and security?

Yes, Matter Solutions provides guaranteed WordPress security with high-performance hosting, indicating they manage website infrastructure for their clients.

Are Matter Solutions’ reviews publicly verifiable?

Yes, Matter Solutions provides direct links on their homepage to their Google reviews and Facebook reviews, allowing potential clients to publicly verify their client feedback and ratings.

Who is the founder of Matter Solutions?

The founder of Matter Solutions is Ben Maden, who has a background in Aeronautical Engineering and an MBA, and has been a web developer since 1998.

Does Matter Solutions provide content writing services?

Yes, Matter Solutions offers copywriting services, aiming to create content that resonates with the audience while also being optimised for search engine ranking. Powershield.com.au Review

What is the primary benefit of working with an agency like Matter Solutions compared to using a DIY tool?

Working with an agency like Matter Solutions provides hands-on management, tailored strategies, expert execution, and dedicated account management, saving businesses time and leveraging deep industry knowledge. DIY tools require internal expertise and time investment but offer more direct control and typically lower subscription costs.

Does Matter Solutions have a social media presence?

Yes, Matter Solutions has a YouTube channel (askMatterSolutions), a LinkedIn company page, a Facebook page (which they describe as “near dead” but still share updates on), and an Instagram account.