Almakaanah.com Pricing

Almakaanah.com clearly displays its pricing structure directly on the product listings, which is a positive aspect for customer transparency.

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They use the Great British Pound (GBP) as their currency, indicating their primary market or origin, although they offer international shipping.

The pricing strategy seems to incorporate both regular prices and sale prices, offering discounts on various items, which is a common and effective e-commerce tactic to attract buyers.

General Pricing Structure

The pricing on Almakaanah.com follows a clear markdown approach for many items, showcasing discounts.

• Thobes (Omani & Emirati Kids):
  • Omani Thobes: Regularly priced at £40.00 GBP, currently on sale for £29.99 GBP. This represents a significant discount of approximately 25%. Examples include Rosewood, Dusty Blue, Tan, Forest Green, and Black Omani Thobes.
  • Kids Emirati Thobes: Regularly priced at £30.00 GBP, currently on sale for £23.99 GBP. This is also a considerable discount. Examples include Kids Dusty Blue, Kids Tan, and Kids White Emirati Thobes.
• Abayas (Draped):
  • Draped Abayas: Regular prices range from £42.99 GBP to £50.00 GBP, with sale prices typically £34.99 GBP or £39.99 GBP. For instance, the Alkitaan Drape abaya is £34.99 GBP from £42.99 GBP, and the Asali Drape abaya is £39.99 GBP from £50.00 GBP. These discounts are around 18-20%.
• Hijabs (Premium Jersey):
  • Premium Jersey Hijabs: Consistently priced at £4.99 GBP. No regular price is indicated, suggesting this is their standard retail price. Examples include Mocha, Dove Grey, Chocolate, Black, and Oat.

Promotional Offers and Shipping Costs

Beyond the individual product pricing, Almakaanah.com employs two key promotional strategies related to cost.

• “FREE PREMIUM JERSEY HIJAB WITH EVERY ABAYA”: This is a strong bundle offer designed to increase the average order value and incentivize customers to purchase abayas. It adds perceived value to the abaya purchase without a direct price reduction on the abaya itself.
• “Free Shipping on orders over £99”: This is a common e-commerce incentive. Setting a free shipping threshold encourages customers to add more items to their cart to qualify. For orders under £99, customers would likely incur shipping costs, which are not detailed on the homepage. This is an important detail for customers to know upfront, as hidden shipping costs are a major cause of cart abandonment, with studies showing over 50% of consumers abandon carts due to unexpected costs.

Comparison to Market Standards

In the modest fashion market, Almakaanah.com’s pricing appears to be competitive, especially with the ongoing sale prices.

• Thobes and Abayas: The sale prices of around £30-£40 for thobes and abayas are on the lower to mid-range side for quality modest wear, particularly if they are indeed handmade with fine materials as claimed. Similar items from competitors like Modanisa or East Essence can range from £20 to £150+ depending on material and design.
• Hijabs: At £4.99 GBP, the premium jersey hijabs are very competitively priced. Many retailers sell similar quality jersey hijabs for £5-£15.
• Value Proposition: The combination of competitive pricing, ongoing sales, and the free hijab/free shipping offers positions Almakaanah.com as a value-driven option in the modest fashion market, assuming the product quality matches the description.

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