AppSumo’s Focus on Value and Retention

Beyond just selling deals, AppSumo understands that retention is key to long-term success.

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Communicating Product Value

While discounts bring customers in, it’s the product’s value that keeps them around. AppSumo, and the partners they feature, emphasize how the service solves pain points and delivers real results. This focus shifts from just the discount to the long-term benefits once the sale ends.

Retention Strategies Post-Black Friday

AppSumo encourages a smooth onboarding process for new customers, offering tutorials or webinars to help them get the most value from their product. They also suggest offering exclusive retention perks like extended discounts on renewals, free upgrades, or sneak previews of future sales to encourage new Black Friday customers to stay. This helps turn one-time buyers into long-term subscribers and boosts customer lifetime value. After Black Friday, they continue engaging with post-purchase follow-up emails, thanking customers and offering incentives for future purchases.

Read more about How AppSumo Does Black Friday: Our Secret to a Multi-Million Dollar Black Friday Review:
AppSumo’s Black Friday Blueprint: A Deep Dive into Their Strategy
AppSumo’s Marketing Machine: How They Get the Word Out