Bloobloom.com Review & First Look

Bloobloom.com presents itself as an accessible online destination for eyewear, aiming to simplify the process of purchasing prescription glasses and sunglasses.

Our initial assessment of their homepage reveals a clean, contemporary design with a clear call to action: “2 pairs from $99.” This pricing strategy is a strong initial draw for value-conscious consumers.

The site prioritizes visual appeal, showcasing various frame styles and highlighting their “virtual try-on” feature, which is crucial for an online eyewear retailer.

However, a deeper dive into the readily available information on the homepage, or lack thereof, raises several points of consideration for potential buyers.

Homepage Aesthetics and User Interface

The aesthetic is minimalist and modern, employing high-quality imagery to showcase their product range.

• Clean Layout: The layout is uncluttered, directing the user’s eye to key offerings like frame collections and promotional deals.
• Intuitive Navigation: Menus are clear, allowing for easy browsing of “Glasses,” “Sunglasses,” “Lenses,” and “Virtual Try-on.”
• Visual Appeal: Product photography is crisp and inviting, which is essential for fashion-oriented items like eyewear.
• Responsiveness: The site appears designed to be responsive across various devices, ensuring a consistent user experience.
• First Impressions: The site’s visual design aims to convey professionalism and ease of use, which it largely achieves in terms of aesthetics.

Initial Offerings and Pricing Strategy

The primary promotional hook, “2 pairs from $99,” immediately positions Bloobloom.com as a competitive option in the affordable eyewear market.

• Bundle Deals: This “buy one, get one” approach or a similar bundle is common in the eyewear industry and appeals to customers looking for value.
• Clear Pricing: The pricing is stated upfront, avoiding hidden costs in the initial browsing phase.
• Accessibility Focus: Such pricing makes eyewear more accessible to a broader demographic.
• Lens Inclusions: It’s implied that basic prescription lenses are included in this price point, though specific upgrades or complex prescriptions might incur additional costs.
• Market Positioning: This strategy positions Bloobloom.com directly against other value-focused online eyewear retailers.

Transparency and Missing Information

A significant area for improvement lies in the readily apparent transparency of vital business information on the homepage.

• Limited “About Us” Preview: There’s no prominent “About Us” section or company story immediately visible, which is crucial for building trust.
• Lack of Direct Support Contacts: While a “Contact Us” link is present, prominent display of a phone number or live chat option on the homepage is absent.
• Undisplayed Policies: Key policies like detailed returns, warranties, or privacy information are not immediately summarized or linked on the main page.
• Company History: Details about the brand’s founding, mission, or key people are not part of the initial user experience.
• Trust Signals: Badges from third-party review sites or clear trust seals are not prominently featured, which could enhance perceived legitimacy.

Domain and Technical Footprint

The domain information provides a technical baseline for Bloobloom.com’s operations, showing a stable and professionally managed online presence.

• Domain Age: Created in 2017, the domain has been active for several years, indicating a sustained operation rather than a temporary venture.
• Registrar Details: GoDaddy.com, a major registrar, manages the domain, which is standard practice.
• AWS Infrastructure: The use of AWS (Amazon Web Services) for nameservers suggests a scalable and robust hosting environment.
• Google MX Records: Employing Google for mail exchange indicates a standard and reliable business email setup.
• Domain Status Codes: “ClientDeleteProhibited,” “clientRenewProhibited,” “clientTransferProhibited,” and “clientUpdateProhibited” are typical security locks put in place by registrars to protect the domain from unauthorized changes, which is a good sign of security.

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Initial User Experience Elements

The site’s design focuses on guiding the user through the selection and ordering process efficiently.

• Virtual Try-On: This feature is highlighted, acknowledging the need for a solution to visualize frames remotely.
• Product Categories: Clear separation of “Glasses” and “Sunglasses” simplifies browsing.
• Shipping & Returns: The mention of “free shipping & returns” is a positive, reducing purchase anxiety for online shoppers.
• Simple Process: The promise of a straightforward ordering process is central to their user experience pitch.
• Call to Action: Prominent buttons and links guide users towards browsing frames and making a purchase.