Brooklynsigns.com Review

Based on checking the website Brooklynsigns.com, it appears to be a legitimate business offering custom signage solutions in the New York area.

The site provides a comprehensive overview of their services, product offerings, and geographical reach.

However, a strict review of their homepage reveals some areas that could be enhanced to align with the best practices of highly trusted and transparent online businesses, especially for a blog emphasizing ethical considerations and legitimacy.

Overall Review Summary:

• Transparency of Information: Good, with clear contact details and service descriptions.
• Customer Reviews: Available on the homepage, but appear repetitive in content and lack distinct user profiles, raising questions about their authenticity.
• Pricing Information: Not directly available. requires a quote request.
• Terms & Conditions/Privacy Policy: Links are present and accessible.
• Physical Address: Clearly stated, indicating a physical presence.
• Years in Business: Claim of “over two decades” and “almost 30 years” is highlighted.
• Online Transaction Security: Not applicable as direct purchasing isn’t offered.
• Better Business Bureau BBB Accreditation: Not explicitly mentioned or linked on the homepage.
• Overall Recommendation: Potentially legitimate, but the lack of verifiable, diverse customer testimonials and direct pricing is a significant drawback for a site aiming for maximum trust. The repetitive nature of the customer reviews on the homepage is a red flag for transparency.

The site is well-structured, detailing various types of signs, consultation, design, fabrication, installation, and repair services.

They emphasize their licensed, insured, and bonded status, as well as 3M certification, which adds a layer of credibility.

However, the identical testimonials from “Sophia Charlotte,” “Sheldon Cooper,” and “David” are a significant oversight that undermines trust.

The absence of upfront pricing, which is common for custom services, still means potential customers cannot quickly compare options without direct engagement, which might deter some.

Best Alternatives for Signage and Business Branding Ethical & Non-Edible:

1. Vistaprint

   • Key Features: Wide range of custom printing services signs, banners, business cards, marketing materials, online design tools, various material options, global reach.
   • Average Price: Varies widely by product and quantity. generally competitive for small to medium orders.
   • Pros: User-friendly interface, extensive product catalog, frequent discounts, reliable delivery.
   • Cons: Can be overwhelming with choices, quality can vary slightly depending on product, less personalized service than local shops.

2. Signs.com

   • Key Features: Specializes in custom signs yard signs, banners, metal signs, window decals, online design studio, material guides, fast turnaround.
   • Average Price: Competitive, often provides instant quotes based on selections.
   • Pros: Dedicated to signage, good customer support, detailed product information, clear pricing structure.
   • Cons: Product focus is narrower than general printing services, less variety in other marketing materials.

3. SpeedySigns.com

   • Key Features: Focus on quick production and delivery of custom signs, banners, and decals. Offers a wide range of materials and sizes.
   • Average Price: Mid-range, with options for expedited shipping.
   • Pros: Known for speed, simple ordering process, good for urgent projects.
   • Cons: May have fewer advanced customization options compared to larger competitors, slightly higher prices for rush orders.

4. Amazon Custom

   

   • Key Features: A marketplace for various sellers offering custom signs, engravings, and printed products. Allows direct interaction with sellers for customization.
   • Average Price: Highly variable depending on the seller and product. competitive due to marketplace dynamics.
   • Pros: Huge selection, diverse price points, customer reviews for individual sellers, convenient ordering.
   • Cons: Quality control can vary significantly between sellers, returns and disputes can be more complex, less cohesive brand experience.

5. UPrinting

   • Key Features: Commercial printing services including large format printing, custom signs, banners, and promotional items. Offers free file review.
   • Average Price: Competitive, with quantity-based discounts.
   • Pros: Professional print quality, good for bulk orders, comprehensive product range for businesses.
   • Cons: Interface can be a bit technical for first-time users, customer service response times can vary.

6. Staples Print & Marketing Services

   • Key Features: In-store and online custom printing for signs, banners, posters, and business materials. Convenient for local pickup.
   • Average Price: Mid-range, often with promotional offers.
   • Pros: Physical store locations for consultation and pickup, reliable brand, decent variety of products.
   • Cons: May not offer the highly specialized custom options of dedicated sign companies, online design tools can be basic.

7. Office Depot OfficeMax Print & Copy Services

   • Key Features: Similar to Staples, offering custom signs, banners, and printing services both online and in physical stores. Focus on business solutions.
   • Average Price: Mid-range, with various package deals.
   • Pros: Accessibility through numerous locations, strong customer service, suitable for general business printing needs.
   • Cons: Limited in highly specialized or large-scale custom sign fabrication compared to dedicated sign manufacturers.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Brooklynsigns.com Review & First Look

When you first land on Brooklynsigns.com, it’s clear they aim to make a strong impression as a professional signage company.

The homepage is well-designed, featuring high-quality images of their work and a clear value proposition: “Transforming Businesses with Custom Signage Solutions.” They immediately highlight their “over two decades of experience” and their commitment to “creativity, precision, and functionality.” This initial impression sets a positive tone, suggesting a reputable and experienced business.

However, as a seasoned pro looking at websites, the devil is always in the details.

While the aesthetics are appealing, the critical eye immediately searches for verifiable trust signals and comprehensive information.

The site provides a phone number 718-252-7575 and an email address [email protected], which are essential for accessibility.

They also link to social media profiles Instagram, Facebook, Twitter, LinkedIn, which is a good step towards establishing an online presence and engagement.

Yet, it’s worth noting that the social media activity and genuine engagement would need a deeper dive to truly assess their digital footprint.

Initial Impressions: Design and Usability

The website’s layout is intuitive, guiding visitors through their services, products, and process.

The navigation is straightforward, with clear categories like “About Us,” “Resources,” “Products,” and “Services.” The “Request A Quote” button is prominently displayed, indicating their primary call to action.

This design choice aligns with custom service businesses where pricing isn’t standardized, nudging potential clients towards direct contact. Cambridge-pc-support.com Review

Trust Signals: What’s There and What’s Missing?

They emphasize being “Licensed, insured, and bonded,” which are crucial credentials for any business, especially one involved in installations and physical work.

The claim of being “3M certified installers for wall wraps, truck wraps, decals” also adds a layer of professional credibility, suggesting adherence to industry standards.

Furthermore, mentioning they are a “family-owned” business operating for “almost 30 years” in Bensonhurst, Brooklyn, reinforces a sense of local establishment and long-term commitment.

This type of information helps build a foundational trust.

However, a significant area for concern lies in the customer testimonials section.

While the site features “Client Feedback” with reviews from “Sophia Charlotte,” “Sheldon Cooper,” and “David,” a closer look reveals that the text for all three testimonials is identical. This is a glaring red flag.

In an era where genuine customer reviews are paramount for credibility, identical testimonials can severely undermine a website’s trustworthiness.

It suggests either a lack of genuine customer feedback or a rushed, perhaps even fabricated, attempt to fill a space.

This can lead potential clients to question the authenticity of other claims on the site.

Brooklynsigns.com Features

Brooklynsigns.com offers a comprehensive suite of services centered around custom signage, positioning themselves as a one-stop shop for businesses in the New York area. Athomefitnessmn.com Review

Their features span the entire lifecycle of signage, from initial concept to ongoing maintenance.

Custom Fabrication Expertise

They pride themselves on “Custom Fabrication,” highlighting their ability to craft a wide range of signs tailored to specific business needs. This includes:

• Storefront Signs: Essential for brick-and-mortar visibility.
• Vehicle Wraps: Mobile advertising solutions for increased reach.
• Illuminated Signs: Ensuring visibility day and night.
• Construction and Safety Signage: Important for compliance and safety.
• Wayfinding Solutions: Guiding customers effectively within a space.
• Banners and Window Graphics: Versatile and often temporary branding solutions.
• Dimensional Signs: Adding depth and a premium feel.
• ADA-compliant Signs: Crucial for accessibility regulations.
• Event Displays: For trade shows, movie premieres, and various events.

Their claim of having a “CNC machine for detailed custom shape cutting” suggests they possess advanced technology for precise and intricate designs, which is a significant advantage for complex custom projects.

Full-Service Signage Solutions

Beyond fabrication, Brooklynsigns.com offers a full spectrum of services, ensuring clients don’t need to juggle multiple vendors:

• Sign Consultation: Providing expert guidance, especially for complex regulations like HPD or ADA signs. This is valuable for clients unsure about their specific signage needs.
• Sign Design: Turning client ideas into visual realities.
• Sign Installation: Crucial for correct and safe placement, especially for large or complex signs. Their mention of “licensed professionals” and “after-hours sign installation” adds convenience and assurance.
• Sign Permits: Navigating the often-complex local regulations for sign placement, indicating “intimate knowledge of NYC Sign permits and legal requirements.” This can save clients significant time and hassle.
• Sign Repair and Maintenance: Ensuring longevity and optimal performance of installed signs.

This holistic approach signifies their commitment to client satisfaction beyond just delivering a product.

It speaks to their desire to be a long-term partner rather than a one-off vendor.

Brooklynsigns.com Pros & Cons

Like any business, Brooklynsigns.com presents a mix of strengths and weaknesses based on its online presence.

A clear-eyed evaluation helps potential clients make an informed decision.

Pros of Brooklynsigns.com

• Comprehensive Service Offering: They cover the entire signage process from consultation and design to fabrication, installation, and maintenance. This “one-stop shop” approach is highly convenient for businesses looking for a seamless experience.
• Extensive Product Range: The variety of signs they fabricate—from storefronts and vehicle wraps to ADA-compliant and event displays—shows versatility and the ability to meet diverse client needs across various industries.
• Strong Local Presence and Experience: Their claim of being “family-owned,” operating for “almost 30 years,” and located in Brooklyn, combined with their focus on the New York/New Jersey area, suggests deep local market knowledge and established roots.
• Professional Credentials: Being “Licensed, insured, and bonded” and “3M certified installers” provides significant reassurance regarding their professionalism, adherence to safety standards, and quality of work.
• Clear Contact Information: Readily available phone number and email address, along with social media links, make them easily accessible.
• Focus on Customization: Their emphasis on understanding “unique needs” and turning “ideas into reality” suggests a client-centric approach, which is vital for bespoke signage.

Cons of Brooklynsigns.com

• Questionable Testimonial Authenticity: The most significant drawback is the identical customer testimonials from different named individuals on the homepage. This severely undermines trust and transparency, raising concerns about the genuineness of other claims on the site.
• Lack of Upfront Pricing: While understandable for custom services, the complete absence of even rough pricing tiers or examples can make it difficult for potential clients to gauge affordability or compare against competitors without investing time in requesting a quote.
• Limited Online Portfolio Accessibility: While they mention “Our Works” and a “View Gallery” button, clicking this button based on the provided text leads back to the same page or doesn’t immediately open a dedicated, extensive gallery. A robust, easily navigable portfolio is crucial for visual businesses like signage companies.
• Generic Blog Content: The blog section, while present, shows publication dates from 2020 and 2021, suggesting it might not be actively updated. Outdated blog content can make a website feel less current and engaged.
• No Explicit BBB Accreditation/Reviews Link: While they might be accredited, the absence of a direct link or mention of their Better Business Bureau profile on the homepage misses an opportunity to leverage a widely recognized third-party trust signal.
• Implied Rather Than Explicit Guarantees: While they mention “Quality Guaranteed” and “complete satisfaction guarantee,” the details of this guarantee aren’t immediately clear. Transparency around guarantees builds stronger confidence.

Brooklynsigns.com Alternatives

When seeking custom signage solutions, it’s wise to consider various providers to ensure you find the best fit for your specific needs, budget, and desired level of service.

Here are some strong alternatives to Brooklynsigns.com, ranging from large online platforms to local options, all specializing in ethical business practices. Towardsdatascience.com Review

Online Giants with Broad Offerings

These platforms offer extensive customization, competitive pricing, and generally quick turnaround times, making them suitable for a wide range of business and individual needs.

• Vistaprint: A go-to for many small businesses, Vistaprint offers a vast array of custom printed products, including various types of signs banners, yard signs, magnetic signs, posters, vehicle magnets, and window decals. Their online design tools are user-friendly, and they frequently run promotions.

  • Best for: Businesses needing diverse printing solutions beyond just signs, and those comfortable with online design.
  • Considerations: While quality is generally good, complex sign fabrication might be better handled by dedicated sign shops.

• Signs.com: As their name suggests, they specialize solely in signs. This focus allows them to offer a deep catalog of sign types, materials, and customization options, often with immediate online quotes.

  • Best for: Businesses whose primary need is a high-quality, specific type of sign, with clear pricing upfront.
  • Considerations: Less diversified than Vistaprint if you also need business cards or other marketing materials.

• UPrinting: Known for large format printing and a professional approach, UPrinting offers various custom signs, banners, and displays. They emphasize quality and provide free file review services, which can be helpful for complex print jobs.

  • Best for: Businesses with specific print-ready designs or those needing bulk orders and professional print quality.
  • Considerations: Their interface might be slightly more geared towards users with some graphic design knowledge.

Local & Regional Sign Companies General Approach

While specific names vary by location, the general approach to finding reliable local alternatives often involves:

• Google Maps Search: Searching “custom sign makers near me,” “business signs ,” or “sign installation services ” will yield local businesses.
• Industry Associations: Checking with local business associations or chambers of commerce can provide recommendations for reputable local sign companies.
• Referrals: Word-of-mouth referrals from other businesses in your area can be invaluable.

When evaluating local options, look for:

• Physical Showroom/Office: A physical presence often indicates stability and provides a place to see material samples and discuss projects in person.
• Local Licensing & Insurance: Verify their credentials, similar to what Brooklynsigns.com highlights.
• Portfolio of Local Work: Ask to see examples of signs they’ve done for other businesses in your community. This gives you a tangible idea of their style and quality.
• Transparent Quoting Process: A reputable local company will provide detailed quotes with breakdowns of costs, materials, and timelines.

Large Retailer Printing Services

For simpler, more straightforward sign needs, major office supply retailers often have robust printing divisions.

• Staples Print & Marketing Services: Offers a range of signs, banners, and posters. Convenient for pick-up at local stores, and their online design tools are easy to use for basic projects.

  • Best for: Small businesses or individuals needing simple, quick, and accessible sign solutions.
  • Considerations: May not handle highly complex fabrication or specialized materials.

• Office Depot OfficeMax Print & Copy Services: Similar to Staples, they provide various custom printing services, including signs, banners, and promotional displays.

  • Best for: Convenience and basic business signage needs, with options for online ordering and in-store pickup.
  • Considerations: Best for standard sign types rather than intricate custom designs.

Choosing the right alternative depends on your project’s complexity, budget, urgency, and preference for online convenience versus personalized local service. Africattire.com Review

Always request quotes, review portfolios, and check independent customer reviews to make the most informed decision.

How to Work with Brooklynsigns.com Based on Website Information

Working with Brooklynsigns.com, based on the information provided on their homepage, appears to follow a structured, client-centric process designed to guide you from initial concept to final installation.

Since direct online purchasing isn’t an option, the emphasis is on consultation and a tailored approach.

The Initial Engagement: Requesting a Quote

The primary call to action across the site is to “Request A Quote” or “Get a Personalized Quote.” This indicates that every project is bespoke, and pricing is determined after understanding specific requirements. The process likely starts with:

1. Contacting Them: You’d initiate contact via their “Request A Quote” form, email [email protected], or phone 718-252-7575.
2. Providing Project Details: Be prepared to provide as much detail as possible about your signage needs:
   • Type of sign e.g., storefront, vehicle wrap, banner
   • Desired size and dimensions
   • Intended use e.g., outdoor, indoor, event
   • Specific design ideas or existing branding guidelines
   • Any regulatory considerations e.g., ADA compliance, NYC permits
   • Your timeline or deadline.

The Consultation and Design Phase

The website emphasizes “Sign Consultation” as a key service.

This suggests that once you submit a quote request, their team will likely engage in a detailed discussion to:

• Understand Your Vision: “Committed to working closely with our clients, understanding their unique needs, and turning their ideas into reality.” This highlights their collaborative approach.
• Offer Expert Guidance: “Our expert team offers personalized guidance, ensuring you receive the right signage solutions for your specific requirements.” This is particularly useful if you’re unsure about material choices, design efficacy, or compliance. They specifically mention helping with “HPD signs or ADA signs.”
• Develop Design Concepts: The “Sign Design” service implies they will create visual mock-ups or proofs for your approval. This iterative process allows you to provide feedback and ensure the final design aligns with your brand and objectives.

Fabrication and Installation

Once the design is approved and the quote accepted, the process moves into production and deployment:

• Sign Fabrication: They claim to be an “Indoor and Outdoor Signs Manufacturing Company” with “access to various sign materials” and a “CNC machine for detailed custom shape cutting.” This phase involves physically creating the sign based on the approved design and specifications.
• Sign Permits: They state they have “intimate knowledge of NYC Sign permits and legal requirements,” indicating they can assist with or handle the permit application process, which is often a complex bureaucratic hurdle.
• Sign Installation: This is a crucial step, and they mention “licensed professionals” handling the installation securely and efficiently, adhering to “all local safety regulations and industry standards.” They also highlight “after-hours sign installation” as an option for minimizing business disruption.

Post-Installation Support

The service doesn’t end with installation. Brooklynsigns.com also lists:

• Sign Repair: For addressing any damage or wear over time.
• Sign Maintenance: To ensure the longevity and optimal appearance of your signage.

In essence, working with Brooklynsigns.com seems to be a partnership where they handle the technical and regulatory complexities of signage, allowing you to focus on your business while they bring your brand vision to life.

The critical step for any potential client would be to initiate the quote process and directly engage with their team to assess their responsiveness, expertise, and how they address any concerns raised by the generic testimonials. Geekfuel.com Review

brooklynsigns.com Pricing

When it comes to custom signage, the concept of a fixed price list often goes out the window, and Brooklynsigns.com is no exception.

Based on their homepage, there is no direct pricing information available.

This approach is standard for businesses offering bespoke solutions, where each project is unique in its scope, materials, design complexity, and installation requirements.

Why No Upfront Pricing?

Custom signs are not off-the-shelf products.

Their cost depends on a multitude of factors, including:

• Type of Sign: A simple vinyl banner will cost significantly less than a complex illuminated channel letter sign or a large vehicle wrap.
• Size and Dimensions: Larger signs naturally require more material and labor.
• Materials Used: Different materials e.g., acrylic, metal, wood, LED components have varying costs.
• Design Complexity: Intricate designs, multi-layered signs, or those requiring specialized cutting like with a CNC machine, which they mention having will increase design and fabrication costs.
• Illumination: If the sign is illuminated e.g., LED, neon, the cost will be higher due to electrical components and installation.
• Installation Complexity: Factors like height, accessibility, surface type, and whether special equipment e.g., lift, scaffolding is needed will impact installation fees.
• Permit Requirements: The cost of obtaining necessary permits from local authorities like in NYC can add to the overall project expense.
• Turnaround Time: While they mention “fast turnaround options” for certain products, expedited services often come with a premium.

How to Get a Quote

Since direct pricing isn’t available, the website consistently directs visitors to their “Request A Quote” feature. The process would typically involve:

1. Filling out the Online Form: The site has clear calls to action to “Request A Quote” or “Get a Personalized Quote.” This form would likely ask for your contact information, a brief description of your project, and possibly initial specifications.
2. Consultation: Following the initial inquiry, it’s probable that a representative from Brooklynsigns.com will contact you for a more detailed consultation. This discussion will help them understand your exact needs, provide recommendations, and gather all the necessary information to formulate an accurate price.
3. Receiving a Detailed Proposal: After the consultation, they would provide a tailored quote or proposal. This document should outline the scope of work, materials to be used, design fees if applicable, fabrication costs, installation charges, permit assistance fees, and any other relevant expenses.

Importance of Transparency in Quoting

While the custom nature of the work necessitates a quote-based system, it’s crucial for clients to receive a transparent and itemized breakdown of costs.

This allows for clear understanding of where your money is going and facilitates comparison with other vendors.

For a customer-focused business, a detailed quote is a critical part of building trust, especially in the absence of upfront pricing on the website.

brooklynsigns.com vs. Competitors

When evaluating Brooklynsigns.com against its competitors, it’s important to consider various aspects like service depth, market positioning, and online presence. Funoptic.com Review

While the custom signage industry is inherently localized for installation, online presence and initial engagement are crucial for attracting clients.

Brooklynsigns.com’s Positioning

Brooklynsigns.com positions itself as a long-standing, family-owned local expert in the New York and New Jersey metropolitan area. Their strengths lie in:

• Local Expertise: Deep knowledge of NYC sign permits and local regulations is a significant advantage over out-of-state competitors.
• Full-Service Model: Offering consultation, design, fabrication, installation, and repair means clients don’t have to coordinate multiple vendors.
• Hands-on Approach: Emphasizing collaboration and personalized guidance for custom projects.
• Certifications: Being licensed, insured, bonded, and 3M certified adds a layer of professional trust that smaller, less established local shops might lack.

Comparison with Large Online Printing Services e.g., Vistaprint, Signs.com, UPrinting

• Service Depth & Customization:

  • Brooklynsigns.com: Likely excels in highly complex, large-scale, or structurally integrated signs e.g., illuminated channel letters, large building signs, intricate custom shapes that require specialized fabrication equipment and on-site installation. They offer a more “done-for-you” service including permitting.
  • Online Competitors: Great for standardized signs, banners, decals, and marketing materials that can be designed online and shipped. They often have vast template libraries and competitive pricing for simpler products. They generally don’t handle permit acquisition or complex installations.
  • Verdict: For highly custom, structural, or complex installations requiring local expertise and permitting, Brooklynsigns.com probably offers a superior, more comprehensive solution. For simpler, off-the-shelf, or DIY-install signs, online competitors are more cost-effective and convenient.

• Pricing Transparency:

  • Brooklynsigns.com: Requires a quote request for all services due to the custom nature.
  • Online Competitors: Often provide instant online pricing, allowing for quick comparisons and budgeting.
  • Verdict: Online competitors win on immediate price transparency. However, for genuinely custom projects, an instant online quote rarely reflects the full scope and potential hidden costs.

• Customer Testimonials/Trust Signals:

  • Brooklynsigns.com: Suffers from the identical testimonials issue, which severely undermines credibility. While they list certifications, the inauthentic reviews are a major detractor.
  • Online Competitors: Typically have robust, numerous, and diverse customer review systems e.g., star ratings, written reviews that are generally more verifiable.
  • Verdict: Online competitors generally have a stronger and more transparent system for showcasing genuine customer feedback.

Comparison with Other Local Sign Shops

• Experience & Technology:

  • Brooklynsigns.com: Highlights “almost 30 years” of experience and investment in “technology” like a CNC machine. This suggests they are well-equipped.
  • Other Local Shops: Can vary wildly. Some might be smaller, newer, or have less advanced equipment, impacting capabilities and speed. Others might be equally experienced or even more specialized in niche areas.
  • Verdict: Brooklynsigns.com’s stated long tenure and technology investment position them favorably against many smaller, less established local competitors.

• Portfolio & Showcase:

  • Brooklynsigns.com: Mentions a “Showcase” and “View Gallery” but needs a more prominent and easily navigable online portfolio to truly compete visually with other local shops that heavily rely on showcasing their craftsmanship.
  • Other Local Shops: Many local sign companies excel at displaying their work through dedicated online galleries or physical showrooms.
  • Verdict: Brooklynsigns.com could enhance its online portfolio presentation to better compete with visually-driven local businesses.

In summary, Brooklynsigns.com is geared towards businesses needing comprehensive, locally-expert custom signage services, particularly for complex installations in the NYC area.

They differentiate themselves through their full-service model and certifications.

However, their online credibility needs a serious boost, particularly regarding genuine customer testimonials, to fully capitalize on their stated strengths and compete effectively with both large online platforms and other reputable local providers. Buysellempire.com Review

How to Optimize Your Signage Strategy General Advice

Creating effective signage is more than just putting your name on a wall.

It’s a strategic investment in your brand’s visibility and customer engagement.

Just like planning a challenging expedition, you need to map out your goals, assess your environment, and choose the right tools.

Here’s a no-nonsense guide to optimizing your signage strategy, regardless of who fabricates your signs.

Define Your Objectives Clearly

Before you even think about design or materials, nail down what you want your signs to achieve. This isn’t rocket science, but it’s often overlooked.

• Increase Brand Awareness: Do you want people to recognize your logo and name from a distance?
• Drive Foot Traffic: Are you trying to pull passersby into your store?
• Provide Information/Direction: Is the sign for wayfinding, safety, or displaying operating hours?
• Promote Specific Offers: Is it a temporary sign for a sale or event?
• Enhance Brand Image: Does it need to convey a sense of luxury, innovation, or friendliness?

Actionable Tip: Write down 1-2 primary goals for each sign. This focus will guide design, placement, and material choices. For example, a large, illuminated sign at your storefront has a different objective than a small, ADA-compliant interior sign.

Understand Your Audience and Location

Who are you trying to reach, and where are they? This dictates everything from font size to material durability.

• Visibility Factors:

  • Distance: How far away will people see your sign? Large, bold fonts and contrasting colors are crucial for long distances.
  • Speed of Viewers: Are they driving by quickly think highway billboards or walking slowly boutique window displays?
  • Obstructions: Trees, other signs, buildings, or even pedestrian flow can block visibility. Conduct a site survey.
  • Lighting Conditions: Will the sign be viewed in bright daylight, at dusk, or primarily at night? Illumination backlit, front-lit, neon becomes key.

• Target Audience Demographics:

  • Consider the average age, language, and cultural background of your target customers. A sign for a children’s daycare will look different from a sign for a high-end financial firm.
  • Are there any accessibility requirements e.g., braille for ADA signs?

Data Point: According to the Economic Center at the University of Cincinnati, an average of 35% of a business’s walk-in customers are drawn by its on-premise signage. This underscores the direct impact of effective signs. Minitmaids.com Review

Design for Impact and Readability

A sign is only effective if it’s seen and understood. Don’t overcomplicate it.

• Keep it Simple: Less is often more. Overly cluttered signs are ignored. Focus on your brand name, logo, and perhaps one key message.
• Contrast is King: High contrast between text and background ensures readability, especially from a distance. Black on yellow, dark blue on white, or white on red are classic examples.
• Legible Fonts: Stick to clean, sans-serif fonts for most primary signage. Decorative fonts can be hard to read quickly.
• Branding Consistency: Ensure your sign’s colors, fonts, and logo align with your overall brand identity. Consistency builds recognition.
• Call to Action if applicable: For promotional signs, include a clear, concise call to action e.g., “Open Now,” “Sale,” “Visit Us”.

Insight: A well-designed sign acts as a silent salesperson, working 24/7. Think of it as your most persistent employee.

Choose the Right Materials and Technology

The material choice impacts durability, appearance, and cost. This is where quality matters.

• Durability: Outdoor signs need to withstand weather conditions UV rays, rain, wind, temperature fluctuations. Consider materials like aluminum, high-grade acrylic, or PVC.
• Longevity: How long do you expect the sign to last? Temporary banners vs. permanent building signs.
• Maintenance: Some materials require more maintenance than others.
• Illumination:
  • LEDs: Energy-efficient, long-lasting, and versatile for channel letters, lightboxes, and digital displays.
  • Neon: Classic, vibrant, but more fragile and energy-intensive.
  • Backlit/Frontlit: Common for dimensional letters and cabinet signs.

Tip: Always discuss material options with your sign fabricator. They can advise on the best choices for your specific environment and budget.

Consider Legal and Permit Requirements

This is the boring but essential part.

Ignoring it can lead to fines and forced removal of your sign.

• Local Ordinances: Every city and municipality has regulations regarding sign size, placement, illumination, and type. These can be surprisingly strict, especially in dense urban areas like NYC which Brooklynsigns.com explicitly mentions handling.
• Zoning Laws: Your property’s zoning might restrict certain types of signage.
• Building Codes: Safety standards for installation.
• ADA Compliance: Specific requirements for indoor and outdoor signs regarding accessibility.

Warning: Don’t assume. Always confirm permit requirements before fabrication begins. A reputable sign company will guide you through this, or even handle the applications for you.

FAQ

What is Brooklynsigns.com?

Brooklynsigns.com is a custom signage company based in Brooklyn, New York, specializing in designing, fabricating, installing, and maintaining various types of signs for businesses in the New York and New Jersey metropolitan areas.

What types of signs does Brooklynsigns.com offer?

Brooklynsigns.com offers a wide range of custom signs including storefront signs, vehicle wraps, illuminated signs, construction and safety signage, wayfinding solutions, banners, window graphics, dimensional signs, ADA-compliant signs, and event displays.

How long has Brooklynsigns.com been in business?

Based on their website, Brooklynsigns.com has been in business for “over two decades” and claims to have been the “top choice in commercial signs for almost 30 years.” Theopenhost.com Review

Does Brooklynsigns.com provide installation services?

Yes, Brooklynsigns.com provides sign installation services.

They state they have “licensed professionals” who install signs securely and efficiently, adhering to local safety regulations. They also offer “after-hours sign installation.”

Does Brooklynsigns.com help with sign permits?

Yes, Brooklynsigns.com states they have “intimate knowledge of NYC Sign permits and legal requirements for buildings and office signs,” indicating they can assist clients with the permit process.

Is there pricing information available on Brooklynsigns.com?

No, direct pricing information is not available on Brooklynsigns.com.

Due to the custom nature of their services, customers need to request a personalized quote for their specific project.

How can I get a quote from Brooklynsigns.com?

You can request a quote from Brooklynsigns.com by filling out the “Request A Quote” form on their website, emailing them at [email protected], or calling them at 718-252-7575.

Are the customer testimonials on Brooklynsigns.com genuine?

Based on the website’s homepage review, the customer testimonials from “Sophia Charlotte,” “Sheldon Cooper,” and “David” are identical in text, which raises questions about their authenticity and is a significant red flag for credibility.

Does Brooklynsigns.com offer sign repair services?

Yes, Brooklynsigns.com provides sign repair services as part of their comprehensive offerings to ensure the longevity and optimal appearance of signage.

What areas does Brooklynsigns.com serve?

Brooklynsigns.com primarily serves the New York City boroughs Bronx, Brooklyn, Long Island, New York City, Queens, Staten Island and parts of New Jersey Edison NJ, Linden, Newark NJ, Elizabeth NJ.

Is Brooklynsigns.com licensed and insured?

Yes, Brooklynsigns.com states they are “Licensed, insured, and bonded,” providing professional assurance to their clients. Backlinkbeastreview9.blogspot.com Review

Are there any specific certifications held by Brooklynsigns.com?

Yes, Brooklynsigns.com states they are “3M certified installers for wall wraps, truck wraps, decals, and more,” indicating adherence to quality standards for 3M products.

Does Brooklynsigns.com offer design consultation?

Yes, Brooklynsigns.com offers sign consultation services.

They claim to provide “personalized guidance” to help clients determine their signage needs, especially for complex requirements like HPD or ADA signs.

Can Brooklynsigns.com create custom-shaped signs?

Yes, Brooklynsigns.com mentions having a “CNC machine for detailed custom shape cutting,” indicating their capability to produce intricate and custom-shaped signs.

How quickly can Brooklynsigns.com deliver signs?

Brooklynsigns.com mentions having “fast turnaround options available” for certain products like event signs, graphics work, backdrops, vinyl banners, and wall decals.

What are the operating hours for Brooklynsigns.com?

Their website states their opening hours are Mon-Fri: 8 am – 5 pm and Sat-Sun: 8 am – 2 pm.

Does Brooklynsigns.com work with large corporations?

Yes, Brooklynsigns.com states they serve clients from “local stores to large corporations across a variety of industries,” including “Fortune 500 companies, politicians, offices, colleges, movie premieres, restaurants, small businesses, and more.”

Is there a physical address listed for Brooklynsigns.com?

The website indicates they are “Located in Bensonhurst, in Brooklyn,” confirming a physical presence for their operations.

Does Brooklynsigns.com offer digital signs or LED display boards?

While they mention “illuminated signs,” the homepage text does not explicitly detail offerings like dynamic digital signs or large LED display boards.

A direct inquiry would be needed for specifics on advanced digital signage solutions. Needreceipt.com Review

How can I verify the legitimacy of Brooklynsigns.com beyond their website?

To further verify legitimacy, you could check for their business registration with the New York Secretary of State, search for their Better Business Bureau BBB profile and reviews, look for independent customer reviews on platforms like Google Maps or Yelp, and cross-reference their physical address and phone number.