Based on checking the website, Clever.dk appears to be a Danish company primarily focused on providing charging solutions for electric vehicles EVs. They offer a range of services from public charging network access to home charging box rentals and even integrated electricity solutions for both vehicles and households.

The platform aims to simplify the transition to electric mobility by offering comprehensive charging infrastructure and related services across Denmark.

Their offerings cater to various user needs, whether it’s on-the-go rapid charging, convenient home charging, or even workplace charging solutions.

The company also highlights its partnership with FDM, a Danish consumer organization, to underscore its commitment to making EV ownership accessible and attractive.

Overall, Clever.dk is presented as a robust and integrated solution for EV owners in Denmark, streamlining the charging experience.

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Table of Contents

Clever.dk Review & First Look

Upon a first glance at Clever.dk, it’s clear the platform is designed with a singular focus: electric vehicle charging infrastructure in Denmark. The site is intuitive, highlighting its core offerings immediately. It prominently features its extensive network, various charging solutions home, public, business, and subscription models. The visual design is clean, with clear calls to action, making it easy for visitors to navigate and understand their services.

Initial Impressions on User Experience

The user experience UX of Clever.dk is generally positive.

Clear Value Proposition: The homepage clearly articulates “Frihed på farten” Freedom on the go and “Clever er altid tæt på” Clever is always close by, immediately conveying convenience and accessibility.
Easy Navigation: The main navigation categories like “Udforsk vores ladeløsninger” Explore our charging solutions and sections for “Oplad på farten” Charging on the go, “Opladning hjemme” Home charging, and “Strøm til dit hjem” Power for your home are well-organized.
Visual Cues: High-quality images of charging stations and electric vehicles contribute to a professional and modern aesthetic.

Key Service Areas Highlighted

Clever.dk distinctly separates its offerings into several key service areas:

Public Charging Network: Emphasis on “Danmarks største ladenetværk” Denmark’s largest charging network with impressive statistics like 1,475 fast and ultra-fast charging points and 50,000 total charging points available. This scale is a significant draw for EV owners concerned about range anxiety.
Home Charging Solutions: The “Clever One med ladeboks” Clever One with charging box subscription model is a central offering, providing a leased charging box and unlimited charging both at home and on the go. The installation fee of 2,999 DKK is clearly stated, along with the 799 DKK/month subscription fee plus potential energy surcharge.
Integrated Power Solutions Clever Power: This unique offering aims to simplify electricity for both vehicle and home, allowing users to buy electricity at wholesale prices. This bundling can be an attractive option for those looking to streamline their utility bills.
Business Solutions: A dedicated section for “Løsninger til virksomheder” Solutions for businesses indicates their catering to corporate fleets and workplace charging needs.

The directness and comprehensive nature of the information presented suggest a well-thought-out strategy to address the primary concerns of current and prospective EV owners.

Clever.dk Features

Clever.dk offers a robust suite of features designed to make EV charging seamless and accessible. Kitchenmagic.com Reviews

These features span across their public network, home solutions, and integrated energy services, aiming to provide a holistic experience for electric vehicle owners.

Extensive Charging Network Access

Clever.dk boasts Denmark’s largest charging network, a significant advantage for EV drivers.

Broad Coverage: The website emphasizes “flest ladestandere, flest steder i landet” most charging stations, most places in the country, ensuring drivers can find a charging point whether they are in urban centers or more remote areas.
Variety of Chargers: The network includes both “Hurtig- og lynladere” fast and ultra-fast chargers, which are crucial for long-distance travel and quick top-ups. The reported 1,475 fast/ultra-fast charging points and 50,000 total charging points are impressive figures.
Clever App Integration: Users can easily find and navigate to the nearest charging point using the Clever app or the provided charging map on their website. This digital integration enhances the user experience, providing real-time availability and navigation.

Home Charging Solutions with Clever One

The Clever One subscription is a flagship offering, integrating home charging with public network access.

Ladeboks Rental: Subscribers lease a “ladeboks” charging box for home installation. The one-time installation fee is 2,999 DKK, making home charging setup relatively affordable compared to outright purchase.
Unlimited Charging: The 799 DKK/month subscription includes “fri opladning ude og hjemme” free charging out and at home, which is a compelling value proposition for high-mileage EV drivers. It’s important to note the “evt. energitillæg” possible energy surcharge, indicating that the monthly fee might not cover all electricity costs depending on market fluctuations.
Smart Features: While not explicitly detailed on the homepage, such home charging solutions typically include smart features like scheduled charging to optimize for off-peak electricity rates, energy monitoring, and remote control via an app. These features help users manage their energy consumption efficiently.

Clever Power: Integrated Energy Solution

Clever Power is an innovative feature that bundles electricity for both the EV and the home.

Wholesale Price Electricity: Users get electricity at “indkøbspris” purchase price, meaning they pay the actual market rate for power. This can lead to significant savings compared to standard retail electricity tariffs, especially during favorable market conditions.
Simplified Billing: The service aims to eliminate “skjulte tillæg” hidden surcharges and “store aconto-regninger” large upfront bills, with users receiving the bill only after the month is completed, eliminating prepayment. This transparency and post-payment model can be very attractive for budget-conscious consumers.
Holistic Approach: By combining car and home electricity, Clever Power offers a “samlet løsning” total solution, simplifying energy management for EV owners and potentially reducing administrative overhead.

Business and Partnership Solutions

Clever.dk extends its services beyond individual consumers to cater to corporate needs and strategic alliances. Printerdoctor.info Reviews

Business Charging: They provide “samlet ladeløsning til virksomheder og ansatte” total charging solution for businesses and employees, indicating customizable options for fleet charging, employee benefits, and workplace infrastructure.
FDM Partnership: The collaboration with FDM Forenede Danske Motorejere – United Danish Motorists emphasizes their commitment to making EV adoption easier. This partnership lends credibility and trust, as FDM is a respected consumer organization in Denmark advocating for motorists’ interests. Such alliances often lead to exclusive benefits or streamlined processes for members.

These features collectively position Clever.dk as a comprehensive, user-friendly, and forward-thinking provider in the Danish EV charging market.

Clever.dk Pros & Cons

When evaluating Clever.dk, it’s important to weigh its strengths against areas where it might not be the ideal fit for every EV owner.

Like any service, it has distinct advantages and some potential drawbacks that users should consider.

Pros: A Robust Ecosystem for EV Owners

Clever.dk offers several compelling advantages, especially for those fully committing to the EV lifestyle in Denmark.

Largest Charging Network in Denmark: This is arguably Clever’s most significant strength. With 1,475 fast/ultra-fast chargers and 50,000 total charging points, range anxiety is significantly reduced. This extensive coverage means drivers are rarely far from a charging option, which is crucial for daily commutes and longer journeys. Data from independent EV owner surveys often highlight network reliability and availability as top priorities, and Clever.dk seems to deliver on this.
Convenient Home Charging with Clever One: The option to lease a home charging box with “fri opladning ude og hjemme” simplifies the charging experience immensely. For a fixed monthly fee plus energy surcharge, users get predictable costs and the ultimate convenience of waking up to a fully charged vehicle. This bundled approach, including installation from 2,999 DKK, removes many barriers to entry for new EV owners.
Clever Power for Integrated Energy Management: This innovative feature allows users to purchase electricity for both their home and EV at wholesale prices. This can lead to significant cost savings over time, especially for high energy consumers. The transparent, post-payment billing model also reduces financial uncertainty and upfront costs, which is a major plus for budgeting.
User-Friendly App and Ladekort: The dedicated Clever app and physical charging card ladekort provide seamless access to the network. Features like real-time charger availability, navigation, and billing management enhance the overall user experience. Data suggests that highly functional apps are key drivers of customer satisfaction in the EV charging sector.
Partnership with FDM: The collaboration with FDM Forenede Danske Motorejere adds a layer of trust and credibility. It indicates a commitment to consumer interests and simplification of EV ownership, potentially offering additional benefits or streamlined processes for FDM members.
Solutions for Businesses: By offering tailored charging solutions for companies, Clever.dk supports the broader transition to electric fleets, contributing to environmental goals and offering a valuable service to the corporate sector.

Cons: Considerations Before Subscribing

While Clever.dk presents many benefits, potential users should be aware of certain aspects that might not suit everyone. Journeyofficial.com Reviews

Subscription Model Dependency: The core of Clever.dk’s offering revolves around subscription plans like Clever One. For users with very low mileage or those who prefer pay-as-you-go flexibility, a fixed monthly fee of 799 DKK plus potential energy surcharge might be more expensive than their actual consumption. This model locks users into a recurring cost regardless of how much they charge.
Potential for Energy Surcharges: While the “fri opladning” sounds appealing, the “evt. energitillæg” possible energy surcharge means the monthly fee isn’t entirely fixed. Fluctuations in wholesale electricity prices, especially in volatile energy markets, could lead to unexpected increases in the total monthly cost. Users need to understand how this surcharge is calculated and what factors influence it.
Installation Fee for Home Charger: Although the 2,999 DKK installation fee for the home charging box might seem reasonable, it is an upfront cost that needs to be factored in. For some, this initial investment might be a hurdle, particularly if they are not yet fully committed to installing a permanent home charging solution.
Geographic Limitation: Clever.dk primarily operates in Denmark. While they mention partnerships like IONITY for European charging, the extensive network and home solutions are specific to Denmark. This is not a con for Danish residents, but it means their services aren’t universally applicable for international EV travel unless integrated with other networks.
Commitment Period Potential: While not explicitly stated on the homepage, subscription models often come with a minimum commitment period. Users should investigate if there’s a lock-in period for the Clever One subscription and what the terms are for early cancellation, as this can affect flexibility.
Limited Choice in Home Charger Hardware: When leasing a “ladeboks” through Clever One, users are typically provided with Clever’s proprietary or chosen hardware. This might limit choices for those who prefer specific brands, features, or aesthetic designs for their home charging setup.

Understanding these pros and cons will help potential subscribers make an informed decision based on their specific EV usage patterns, budget, and preferences.

Clever.dk Pricing

Understanding the pricing structure of Clever.dk is crucial for potential users, as it primarily operates on a subscription-based model.

While the website clearly outlines the main costs, digging a bit deeper reveals the value proposition and potential variations.

Core Subscription Model: Clever One

The flagship offering for private consumers is Clever One.

Monthly Fee: The stated monthly price for Clever One is 799 DKK/month. This fee covers the lease of a home charging box and access to “fri opladning ude og hjemme” free charging both at home and on the go across Clever’s extensive public network.
Installation Fee: There’s an initial, one-time installation cost for the home charging box, which is 2,999 DKK. This covers the setup and ensures the charging point is professionally integrated into the user’s home electrical system.
Potential Energy Surcharge Energitillæg: A key detail to note is the “evt. energitillæg” possible energy surcharge. This means that while the core subscription provides “free” charging, the actual cost of the electricity consumed at home might be subject to additional charges if wholesale electricity prices exceed a certain threshold. It’s vital for users to understand the terms and conditions related to this surcharge, as it can impact the total monthly expenditure. For example, if the average spot price for electricity in Denmark significantly increases, this surcharge would likely be applied to reflect the higher cost of power.

Clever Power: Electricity at Purchase Price

Clever Power is a separate, yet integrated, offering that focuses on electricity supply for both the EV and the household. Bitcoindepot.com Reviews

Cost Structure: With Clever Power, users get electricity at “indkøbspris” purchase price. This means they pay the wholesale market price for electricity, plus a fixed monthly subscription fee for the Clever Power service itself this specific fee is not detailed on the homepage but implied. The benefit here is transparency and potential savings compared to traditional retail electricity rates, which often include various markups.
No Hidden Fees or Aconto Bills: The website emphasizes “ingen skjulte tillæg” no hidden surcharges and that users “slipper for forudbetaling” avoid prepayment with bills arriving after the month’s consumption. This billing transparency is a significant advantage for consumers looking for predictable and straightforward energy costs.

Value Proposition of the Subscription Model

The subscription model, particularly Clever One, is designed for convenience and predictability, especially for high-mileage EV owners.

Cost Predictability: For users who charge frequently both at home and publicly, a fixed monthly fee plus potential energy surcharge can offer more predictable costs than a pay-per-use model, particularly given the varying tariffs at public charging stations.
Simplified Ownership: Bundling the home charger lease, installation, and public charging access simplifies the overall EV ownership experience, reducing the number of different services or providers an EV owner needs to manage.

Comparison to Pay-Per-Use Models

While Clever.dk promotes subscriptions, it’s worth considering alternatives:

Direct Charging: Many public charging networks allow pay-per-use charging via app or credit card. Rates vary significantly, from per kWh to per minute, and can be as low as 2-3 DKK/kWh for slower AC charging to 5-8 DKK/kWh or more for fast DC charging.
Own Home Charger: Purchasing and installing a home charging box outright can range from 5,000 DKK to 15,000 DKK or more depending on features and installation complexity, plus the cost of electricity from one’s existing provider.

For an EV driver who consumes, for example, 300-400 kWh per month, the Clever One subscription 799 DKK/month might be competitive, especially considering the included public charging access and leased charger. If we assume an average electricity price of 3 DKK/kWh, 400 kWh would cost 1,200 DKK. The 799 DKK fee plus potential surcharges and the initial installation fee would need to be amortized to determine the true comparative value. However, the convenience and extensive public network access are strong value components often not quantifiable in a simple price comparison.

Clever.dk Alternatives

While Clever.dk presents a compelling, integrated solution for EV charging in Denmark, the market isn’t monolithic.

Several alternatives cater to different needs, preferences, and charging habits. Corporatehospitality.com Reviews

These alternatives can be categorized by their primary service offerings: public charging networks, home charging solutions, and electricity providers.

Public Charging Network Alternatives

Beyond Clever.dk’s extensive network, other operators provide public charging infrastructure in Denmark and across Europe.

E.ON Drive: A major competitor, E.ON also operates a significant public charging network in Denmark. They offer various pricing models, including pay-as-you-go and subscription options, and often have competitive rates for both AC and DC charging. E.ON’s network is often integrated with other European roaming agreements, providing wider travel flexibility.
ChargePoint: While perhaps less dominant in Denmark than Clever or E.ON, ChargePoint is a global player that operates public charging stations and offers network access. Their app-based system allows for easy location and payment.
IONITY: As highlighted on Clever.dk itself, IONITY is a joint venture by several car manufacturers focusing on ultra-fast charging along major European highways. For long-distance travel, IONITY is a crucial alternative, often offering higher power outputs up to 350 kW. While Clever.dk offers access to IONITY for its subscribers, direct IONITY subscriptions or pay-per-use are also available.
Local and Independent Chargers: Many smaller municipalities, businesses, and private operators offer public charging points. These often appear on general EV charging maps like PlugShare or A Better Routeplanner and might have varying pricing structures.

Home Charging Alternatives

Instead of leasing a home charging box through Clever One, individuals can opt for purchasing and installing their own solution.

Direct Purchase of a Wallbox: Companies like Zaptec, Easee, Wallbox, or CTEK offer a wide range of smart home chargers.
- Pros: Ownership provides full control over the hardware, no monthly lease fees after initial purchase, and often advanced features like dynamic load balancing, solar integration, and precise energy monitoring.
- Cons: Higher upfront cost for the unit typically 5,000 DKK – 15,000 DKK plus installation by a certified electrician 3,000 DKK – 8,000 DKK. Users are also responsible for maintenance and warranties directly with the manufacturer.
Electricity Provider for Home Charging: With an owned wallbox, users can choose any electricity provider in Denmark. Many providers offer “flex” tariffs that allow for cheaper charging during off-peak hours e.g., late night, which can significantly reduce the cost of home charging. Users would leverage their existing household electricity contract.

Integrated Energy and Other Service Alternatives

For the “Clever Power” integrated electricity solution, there are broader energy market alternatives.

Standard Electricity Providers: Denmark has a competitive electricity market with numerous providers e.g., Ørsted, Norlys, Andel Energi. Consumers can choose a provider offering competitive tariffs, often with varying pricing models fixed, variable, hourly spot price.
Energy Management Systems: Some third-party apps or smart home systems can integrate with electric vehicles and home energy consumption, helping users optimize charging schedules to align with the cheapest electricity prices from their chosen provider.
Car Manufacturer Charging Services: Some EV manufacturers e.g., Porsche, Mercedes-Benz, BMW offer their own charging services or partnerships that provide seamless access to various networks, sometimes bundled with the vehicle purchase.

When considering alternatives, it’s crucial for an EV owner to assess: 001taxis.com Reviews

Annual Mileage: Low mileage users might find pay-as-you-go cheaper.
Home Charging vs. Public Charging Dependency: How often will charging happen at home vs. on the go?
Budget: Upfront costs vs. recurring subscription fees.
Convenience vs. Control: Is a bundled solution preferred, or granular control over hardware and energy tariffs?

By exploring these alternatives, EV owners can tailor their charging ecosystem to best fit their specific needs and maximize value.

How to Cancel Clever.dk Subscription

Based on typical subscription service models and information often found in FAQ sections of such websites, canceling a Clever.dk subscription would generally follow a structured process.

While the homepage doesn’t detail the cancellation steps, the “Ofte stillede spørgsmål” Frequently Asked Questions section is explicitly mentioned, indicating that such information would reside there.

General Steps for Subscription Cancellation

Users looking to cancel their Clever.dk subscription, such as the “Clever One” plan, would likely need to:

Review Terms and Conditions: Before initiating a cancellation, it is crucial to review the specific terms and conditions often found in the “Vilkår og betingelser” or “Abonnementsbetingelser” section. These terms will detail: Trademarkedinc.com Reviews
- Notice Period: The minimum period of notice required before a subscription can be terminated e.g., 30 days, one month.
- Commitment Period: Whether there is a minimum binding period for the subscription e.g., 6, 12, or 24 months. Canceling before this period ends might incur early termination fees.
- Return of Equipment: For services like Clever One that involve leased equipment the home charging box, the terms will specify procedures for returning or collecting the equipment. There might be charges if the equipment is not returned in good condition or within a specified timeframe.
Contact Customer Service: The most direct and common method for cancellation is to contact Clever.dk’s customer service. This can typically be done via:
- Phone: A dedicated customer service phone number would be provided for support and administrative requests.
- Email/Contact Form: Sending an email or using a contact form on their website to submit a cancellation request. This often creates a documented trail.
- Online Account Portal: Some services allow users to manage subscriptions directly through their online account dashboard. Users should log in and check for a “Manage Subscription,” “My Account,” or “Cancellation” section.
Provide Necessary Information: When contacting customer service, users should be prepared to provide:
- Account details: Customer number, subscription ID, or registered email address/phone number.
- Reason for cancellation: While not always mandatory, providing a reason can sometimes streamline the process or help the company improve its services.
Confirm Cancellation: After initiating the request, users should ensure they receive a confirmation of cancellation from Clever.dk. This confirmation should include the effective date of termination and any instructions regarding final billing or equipment return. It’s advisable to keep this confirmation for records.

Specific Considerations for Clever One Ladeboks Lease

For the Clever One subscription which includes the lease of a home charging box:

De-installation and Collection: The cancellation terms will likely outline who is responsible for de-installing the charging box and how it will be collected. It’s possible Clever.dk arranges for this service, potentially with a fee, or requires the user to arrange for de-installation and return.
Final Billing: The final bill will typically cover services up to the effective cancellation date and any outstanding fees, including potential energy surcharges or charges for unreturned/damaged equipment.

Given the nature of a service that involves physical hardware installation, the cancellation process for Clever.dk is likely more involved than a simple click of a button in an app. Morgans-minis.com Reviews

Transparent communication with their customer service and adherence to their stated terms and conditions will be key to a smooth cancellation.

How to Cancel Clever.dk Free Trial

The concept of a “free trial” for a service like Clever.dk, which primarily offers subscriptions for EV charging solutions involving physical hardware home charging box and extensive network access, isn’t explicitly highlighted on the homepage.

However, if Clever.dk were to offer a free trial for specific services or features, the cancellation process would generally align with standard industry practices.

General Principles of Free Trial Cancellation

Should Clever.dk introduce a free trial, users would typically need to:

Identify Trial End Date: The most critical step is to know the exact end date of the free trial. Companies usually clearly state this upon sign-up, often in a welcome email or within the user’s online account. Missing this deadline could lead to automatic conversion into a paid subscription. Ukstarlink.com Reviews
Access Account Settings: Most digital free trials can be canceled directly within the user’s online account portal or via the associated mobile app. Users would navigate to sections such as:
- “My Account”
- “Subscriptions”
- “Billing”
- “Settings”
- Look for an option like “Cancel Trial,” “Manage Subscription,” or “Turn off Auto-Renew.”
Follow On-Screen Prompts: The cancellation process is usually guided by on-screen prompts. This might involve:
- Confirming the decision to cancel.
- Optionally providing a reason for cancellation.
- Acknowledging any notifications about losing access to features upon cancellation.
Receive Confirmation: Always ensure that a confirmation email or an on-screen message confirms the successful cancellation of the free trial. This documentation is vital proof that the trial was terminated before it converted to a paid service.

Considerations for a Hypothetical Clever.dk Free Trial

If Clever.dk were to offer a free trial, it would likely be structured in one of two ways:

Trial of Public Network Access: A temporary free period to access a limited number of public charging sessions or a certain kWh allowance. In this scenario, cancellation would be purely digital, through the app or website.
Trial of Software/App Features: A free trial focused on premium app features, energy monitoring tools, or route planning capabilities, without necessarily involving physical charging infrastructure. This would also be a straightforward digital cancellation.

It is less likely that Clever.dk would offer a “free trial” for their “Clever One” subscription which includes the installation and lease of a physical home charging box. The logistics and costs associated with installation and de-installation for a trial period would be substantial and typically make such an offering impractical for the company. Services involving hardware usually require a commitment, even if it’s a short-term contract rather than a “free trial.” Emake.gr Reviews

Therefore, while the general steps for canceling a free trial are outlined above, it’s essential for users of Clever.dk to specifically look for any mentioned “free trial” offers on their website’s sign-up pages or FAQ.

If no explicit free trial is advertised, assume services commence with a binding subscription agreement from day one, subject to their standard cancellation policies.

Clever.dk vs. Competitors

When evaluating Clever.dk, it’s beneficial to compare its offerings against key competitors in the Danish EV charging market.

The primary competitors typically fall into categories: other major charging network operators, electricity providers with EV-specific tariffs, and companies selling home charging equipment.

This comparison highlights Clever.dk’s unique selling points and areas where alternatives might be more suitable. Bodystreet.com Reviews

Clever.dk: The Integrated Solution

Clever.dk’s core strength lies in its integrated “all-in-one” solution, particularly with the “Clever One” subscription.

Key Differentiator: Unlimited public and home charging via leased box for a fixed monthly fee 799 DKK + energy surcharge and an initial installation fee 2,999 DKK. This simplifies billing and access.
Network: Boasts the largest network in Denmark with 50,000 charging points, including 1,475 fast/ultra-fast chargers.
Value Proposition: Targets EV owners seeking maximum convenience, predictability in costs despite potential surcharges, and extensive network access without the hassle of multiple apps or pay-per-use tariffs. The “Clever Power” option for integrated home/EV electricity at purchase price is also a strong unique selling proposition.
Target Audience: High-mileage EV drivers, new EV owners seeking simplicity, and those who prioritize convenience over granular control of hardware or energy tariffs.

Competitor 1: E.ON Drive

E.ON is a major energy company with a significant presence in the Danish EV charging market.

Offerings: E.ON Drive operates a substantial public charging network and also offers home charging solutions, often involving direct purchase of hardware rather than lease. They typically offer different subscription tiers or pay-as-you-go options for public charging.
Network Size: While extensive, E.ON’s network might not be as vast as Clever’s in Denmark, though they have strong roaming agreements across Europe.
Pricing: Often provides competitive per-kWh rates for public charging and various subscription bundles. Home charging is typically a one-time purchase for the wallbox, plus electricity costs from any chosen provider.
Key Difference from Clever: Less emphasis on an “unlimited” public/home charging bundle, more on flexible pay-as-you-go or tiered subscriptions for public charging. Home charging is usually a direct purchase model.
Target Audience: EV drivers who prefer flexible pricing, might have lower mileage, or prefer to own their home charging equipment.

Competitor 2: Pure Public Network Operators e.g., Spirii, Monta, or Direct IONITY Access

These are companies that primarily focus on providing access to public charging points, often through an app or RFID card, with pay-per-use models.

Offerings: Access to their own network of chargers, often with roaming agreements with other operators. They might not offer home charging equipment directly.
Pricing: Typically pay-per-kWh or pay-per-minute, with varying rates depending on charger speed and location. Some offer light subscription tiers for discounted rates.
Network Size: Varies greatly. some are smaller, localized networks, while others like IONITY focus on high-power corridors.
Key Difference from Clever: No integrated home charging solution or electricity supply. Users manage public charging as a separate transaction.
Target Audience: EV owners who primarily charge at home using their own equipment, or those who infrequently use public chargers and prefer not to commit to a monthly subscription. Also appealing to drivers who seek the absolute cheapest per-kWh rate and are willing to use multiple apps/cards.

Competitor 3: Electricity Providers with EV Tariffs e.g., Ørsted, Norlys, Andel Energi

These are standard energy companies that offer specific electricity tariffs optimized for EV charging, usually for homeowners with their own charging equipment.

Offerings: Provide electricity for the home, often with “smart” or “flex” tariffs that offer lower prices during off-peak hours e.g., night-time. They do not typically provide or lease charging hardware themselves.
Pricing: Based on electricity consumption kWh, with rates varying by time of day or market prices.
Key Difference from Clever: No charging network included. focus solely on the supply of electricity at home. Requires the user to purchase and install their own wallbox.
Target Audience: EV owners who have purchased their own home charging equipment and want to optimize their electricity costs by charging during off-peak hours.

Strategic Comparison

Convenience vs. Cost Optimization: Clever.dk leans heavily into convenience and simplified ownership with its bundled subscription. Competitors often offer more flexibility, which might lead to lower overall costs for specific usage patterns but requires more active management from the user e.g., comparing electricity tariffs, finding the cheapest public chargers.
Network Breadth: Clever.dk’s claimed “largest network” is a significant competitive edge in Denmark, reducing range anxiety. Other networks might be extensive but could lack the same density or coverage in certain areas.
Hardware Ownership: Clever.dk leases the home charging box, while many alternatives require an outright purchase. This impacts upfront costs versus long-term recurring fees.
Integrated Services: Clever.dk’s “Clever Power” for combined home and EV electricity supply is a unique integration that few direct competitors offer, aiming to streamline energy management for the household.

Ultimately, the best choice depends on an individual EV owner’s specific needs: daily driving distance, frequency of public charging, preference for owning versus leasing equipment, and tolerance for managing multiple accounts versus a single, integrated solution. Resourcefultalentgroup.com Reviews

Guides & Articles: Educational Content

Clever.dk dedicates a significant section to “Guides & artikler” Guides & articles, demonstrating a commitment to educating and informing both new and experienced electric vehicle owners.

Importance of Educational Content

Providing comprehensive and accessible guides serves several key purposes:

Demystifying EV Ownership: For potential EV owners, the transition can seem complex, particularly regarding charging infrastructure, terminology, and costs. Educational content helps demystify these aspects, reducing apprehension and making EV adoption more approachable.
Enhancing User Experience: Existing Clever.dk users benefit from guides on optimizing their charging, understanding their bills, or troubleshooting common issues. This proactive support can reduce customer service inquiries and improve overall satisfaction.
Building Trust and Authority: By offering valuable, unbiased or seemingly unbiased information, Clever.dk positions itself as an authority in the EV space. This builds trust with consumers, which is essential for a subscription-based service.
SEO and Organic Traffic: Well-written, informative articles on common EV questions attract organic search traffic, pulling in potential customers who are researching EV-related topics.
Customer Onboarding: Guides on topics like “Installationsprocessen” Installation process directly assist new customers in understanding what to expect when setting up their home charging solution.

Key Content Themes Identified

Based on the homepage snippets, Clever.dk’s guides cover several critical areas:

“Gode råd til nye elbilister” Good advice for new EV drivers:
- This is a foundational piece, likely covering basics like:
  - Difference between charging station and charging box: Clarifying common terminology confusion e.g., public chargers vs. home wallboxes.
  - Understanding charging types: Explaining AC vs. DC charging, different plug types Type 2, CCS, CHAdeMO, and their respective speeds.
  - Optimizing charging habits: Tips on how to charge efficiently, when to charge e.g., off-peak hours, and battery health best practices.
  - “Elkøreskole” EV driving school: This suggests a more interactive or series-based content, potentially covering driving techniques for maximizing range, understanding EV dashboard indicators, and general EV etiquette. This is a clever approach to turn new EV owners into “experts.”
“Installationsprocessen” The installation process: Waterblitz.qinuxhome.com Reviews
- This guide is highly practical for new Clever One subscribers. It would likely detail:
  - What to expect: Step-by-step overview from initial consultation to final setup.
  - Requirements: What infrastructure is needed at home e.g., electrical capacity, space.
  - Timeline: How long the installation typically takes.
  - Preparation: What the homeowner needs to do before the technicians arrive.
  - Safety considerations: Emphasizing professional installation and adherence to electrical standards.
“FDM x Clever” FDM x Clever partnership:
- While not a typical “guide,” this article explains the strategic partnership with FDM. It would likely highlight:
  - Shared vision: How both organizations aim to simplify EV adoption.
  - Benefits for FDM members: Any exclusive offers or streamlined processes for FDM members using Clever.dk.
  - Trust and Reliability: Reinforcing Clever.dk’s credibility through association with a respected consumer organization.
“Løsninger til virksomheder” Solutions for businesses:
- This section would cater to business clients, explaining:
  - Benefits of workplace charging: How it can attract and retain employees, contribute to sustainability goals.
  - Scalability: How Clever.dk can provide solutions for small businesses to large corporations.
  - Installation and management: Details on fleet charging solutions, billing, and reporting tools.
“Ofte stillede spørgsmål” Frequently Asked Questions – FAQ:
- While distinct from articles, the FAQ section is a critical component of educational content, directly addressing common queries about:
  - Billing and invoices: Understanding charges, payment methods.
  - kWh and consumption: Explaining energy units.
  - Troubleshooting: Common issues with charging stations or the app.
  - Account management: How to update details, manage subscriptions.

By investing in a comprehensive “Guides & Articles” section, Clever.dk not only supports its existing customer base but also plays a vital role in accelerating the broader transition to electric vehicles in Denmark by empowering consumers with knowledge.

This positions them as more than just a service provider. they are a resource. Merchtable.com Reviews

Frequently Asked Questions

What is Clever.dk?

Clever.dk is a Danish company that provides comprehensive charging solutions for electric vehicles EVs, including access to a large public charging network, home charging box rentals with unlimited charging subscriptions, and integrated electricity solutions for both EVs and homes.

How does Clever One subscription work?

The Clever One subscription provides a leased home charging box, an initial installation service for 2,999 DKK, and allows for unlimited charging both at home and across Clever’s public charging network for a fixed monthly fee of 799 DKK plus potential energy surcharges.

What is the cost of Clever One subscription?

The Clever One subscription costs 799 DKK per month, plus an initial installation fee of 2,999 DKK for the home charging box.

There might also be a “possible energy surcharge” depending on wholesale electricity prices.

Does Clever.dk have a large charging network?

Yes, Clever.dk claims to have Denmark’s largest charging network, with 1,475 fast and ultra-fast charging points and a total of 50,000 charging points accessible to subscribers. Zenpayments.com Reviews

Can I charge my EV at home with Clever.dk?

Yes, Clever.dk offers home charging solutions as part of their Clever One subscription, which includes the lease and installation of a home charging box.

What is Clever Power?

Clever Power is an integrated energy solution offered by Clever.dk that allows subscribers to purchase electricity for both their electric vehicle and their home at the wholesale purchase price, aiming to provide transparent billing without hidden fees or upfront payments.

Is Clever.dk available outside of Denmark?

Clever.dk’s extensive network and home charging solutions are primarily focused on Denmark.

However, they mention partnerships with networks like IONITY, which provides fast charging across Europe, meaning Clever subscribers might have access to these international chargers through their service.

How do I find a Clever.dk charging station?

You can find Clever.dk charging stations easily using their dedicated Clever app or by accessing their charging map directly on their website.

What types of chargers does Clever.dk offer?

Clever.dk’s network includes both “Hurtig- og lynladere” fast and ultra-fast chargers, suitable for quick top-ups and long-distance travel, as well as standard AC chargers for slower charging.

Is there an installation fee for the home charging box with Clever One?

Yes, there is an initial installation fee of 2,999 DKK for the home charging box when subscribing to Clever One.

What if I don’t drive my EV much, is Clever One still worth it?

For users with very low mileage, the fixed monthly fee of 799 DKK for Clever One might be more expensive than paying per use at public chargers or for electricity at home. It’s best suited for frequent drivers.

Does Clever.dk offer solutions for businesses?

Yes, Clever.dk provides tailored charging solutions for businesses and their employees, helping companies transition to electric fleets and offer workplace charging.

How transparent is Clever.dk’s billing for Clever Power?

Clever.dk states that Clever Power has “ingen skjulte tillæg” no hidden surcharges and that users receive their bill after the month’s consumption, eliminating prepayment, aiming for high billing transparency.

What is FDM’s partnership with Clever.dk?

Clever.dk has partnered with FDM Forenede Danske Motorejere – United Danish Motorists, a respected Danish consumer organization for motorists, to further simplify and promote the adoption of electric vehicles.

This partnership underscores a shared vision for accessible EV mobility.

Can I get electricity from Clever.dk for my whole house?

Yes, through their Clever Power service, Clever.dk offers a combined solution for electricity to both your electric vehicle and your home, billed at the wholesale purchase price.

How do I cancel my Clever.dk subscription?

To cancel your Clever.dk subscription, you typically need to review their terms and conditions for notice periods, contact their customer service via phone or email, or check if cancellation is available through your online account portal.

What happens to the home charging box if I cancel Clever One?

The terms and conditions of your Clever One subscription will specify the process for returning or collecting the leased home charging box upon cancellation.

You should consult their full terms or contact customer service for details.

Does Clever.dk offer any free trials?

The Clever.dk homepage does not explicitly mention free trials for their main subscription services like Clever One, which involve physical hardware installation.

Any free trial offerings would likely be for app features or limited public charging access.

Are there alternatives to Clever.dk for EV charging in Denmark?

Yes, alternatives include other public charging network operators like E.ON Drive, companies selling home charging equipment directly e.g., Zaptec, Wallbox, and standard electricity providers offering EV-optimized tariffs.

Where can I find guides and articles about EV charging from Clever.dk?

Clever.dk has a dedicated “Guides & artikler” Guides & articles section on their website, providing advice for new EV drivers, information on the installation process, and insights into their partnerships.

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