Based on checking the website, Cogniance.com appears to be a legitimate global design and technology company that rebranded to “Star” in February 2019. The site serves primarily as an archive or redirect for information related to its former identity, with content now largely hosted on Star.global.
While the original Cogniance.com domain functions, its primary purpose seems to be as a historical record and a conduit to the new brand.
Here’s an overall review summary:
- Overall Legitimacy: Legitimate, but effectively defunct as an active company under the Cogniance name.
- Company Status: Rebranded to “Star” in 2019.
- Services Offered: Digital transformation, strategy, design, engineering, and marketing under the new “Star” brand.
- Transparency: Good, clearly states the rebranding.
- Customer Support: Not directly discernible from the provided text, but presumably handled by the new “Star” entity.
- Trust Score: High for legitimacy of the former entity, but low for active engagement as Cogniance.com.
The provided text from Cogniance.com’s homepage clearly indicates a significant corporate restructuring, with the company rebranding to “Star” in February 2019. This means that while Cogniance.com itself might still be accessible, the active operations and services are now under the Star.global domain.
The content highlights a company focused on digital transformation, strategy, design, engineering, and marketing, aiming to help clients accelerate their digital journeys.
This type of business activity, involving technology consulting and development, generally aligns with ethical principles and does not present any direct conflicts with Islamic guidelines regarding financial transactions, services, or products.
The emphasis on “systems and discipline” for winning in dynamic environments suggests a professional and structured approach to business.
For those seeking robust and ethical technology consulting and digital transformation partners, here are some of the best alternatives in the market, focusing on global reach and established reputations:
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- Key Features: Global professional services company, specializing in digital, cloud, and security. Offers strategy, consulting, technology, operations, and Accenture Song.
- Average Price: Project-based, highly variable.
- Pros: Extensive global presence, deep industry expertise, strong track record with Fortune 500 companies, broad service portfolio.
- Cons: Can be expensive for smaller businesses, large organizational structure might lead to slower decision-making on smaller projects.
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- Key Features: Part of Deloitte’s consulting arm, focusing on digital transformation, experience design, and technology implementation. Combines creative agency services with business consulting.
- Average Price: Project-based, premium pricing.
- Pros: Reputable global brand, strong integration of business strategy with digital execution, diverse talent pool.
- Cons: Primarily serves large enterprises, potentially less flexible for bespoke, smaller-scale projects.
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- Key Features: Capgemini’s digital innovation, consulting, and transformation brand. Focuses on bridging strategy with tangible business outcomes through technology and design.
- Average Price: Project-based, competitive for large enterprises.
- Pros: Strong focus on innovation and digital strategy, global reach, good track record in various industries.
- Cons: May be less known than some of the “Big Four” in certain markets, primary focus on large-scale transformation.
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- Key Features: Offers deep industry expertise and technology integration, especially strong in AI, cloud, and enterprise solutions. Helps clients adopt new technologies and transform operations.
- Average Price: Project-based, generally high.
- Pros: Renowned for technology expertise, extensive research and development capabilities, strong security offerings.
- Cons: Can be perceived as more technology-centric than design-centric, may have legacy systems focus.
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- Key Features: EY’s dedicated team for experience design and innovation, focusing on customer-centric digital transformation. Integrates business consulting with creative design.
- Average Price: Project-based, tailored.
- Pros: Strong emphasis on human-centered design, global network, part of a major consulting firm.
- Cons: Newer brand in the digital space compared to some, might lack the extensive technology implementation history of others.
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- Key Features: A global digital business unit focusing on digital strategy, design, and engineering services to drive innovation and business growth.
- Average Price: Project-based, competitive.
- Pros: Strong offshore capabilities, cost-effective for large-scale development projects, broad technology expertise.
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- Average Price: Project-based, flexible.
- Pros: Global delivery model, strong focus on emerging technologies, good balance of consulting and implementation.
- Cons: Might be seen as more IT-centric than pure creative, can have varying project team quality.
Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.
IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.
Cogniance.com Review & First Look
Based on looking at the website, Cogniance.com largely serves as a historical portal for a company that officially rebranded to “Star” in February 2019. The current state of the domain reflects this transition, offering press releases and archived articles, often redirecting to the Star.global domain for more current or detailed information.
This setup is common for companies undergoing a rebrand, ensuring that previous links and historical context are maintained while shifting active operations to the new brand identity.
The primary text on the homepage is a press release from 2019 announcing the rebrand, indicating that Cogniance, as a distinct operational entity, no longer actively exists.
The Rebranding to Star
The cornerstone of the Cogniance.com homepage is the “A Star is born: Cogniance announces rebranding to Star” press release.
This document is critical because it immediately informs visitors that the company they might be looking for, “Cogniance,” is now known as “Star.” This rebrand was a strategic move, aimed at helping clients accelerate digital transformation during the next decade.
The company highlighted its growth, averaging 32 percent per year during its first decade, underscoring its success prior to the rebrand.
Company Ethos and Vision Under “Star”
The press release features statements from Juha Christensen, Star’s Founder and Chairman, and Michael Schreibmann, CEO and Co-Founder of Star.
Schreibmann added that “every successful product begins with a great idea.
It has people who design it, people who build it, and people who use it.
It’s powered by meaningful insights and crisp strategies.” This philosophical underpinning suggests a holistic approach to product development and digital solutions, focusing on tangible outcomes and strategic alignment. Golditservices.uk Review
Service Areas and Competencies
While the Cogniance name is retired, the underlying capabilities described in the press release pertain to the services offered by the rebranded entity, Star. These include:
- Strategy: Working with clients to “set bold endgames.”
- Design: Translating endgames into successful products and solutions.
- Engineering: Building the actual products and solutions.
- Marketing: Informing “go-to-market, engagement models, and growth.”
This comprehensive suite of services positions Star as a full-spectrum digital transformation partner, capable of guiding clients from initial concept to market realization and growth.
The focus on “systems and the discipline” for success in dynamic environments suggests a structured and robust methodology.
Cogniance.com Pros & Cons
Given that Cogniance.com is now primarily a historical and redirecting site for the Star brand, the “pros” and “cons” relate more to its current function as a legacy domain and the implications of the rebrand for those seeking information.
Pros of Cogniance.com’s Current Function
- Historical Transparency: The site provides a clear and direct explanation of the company’s rebranding. This transparency is a significant positive, as it prevents confusion for users who might be looking for “Cogniance” and immediately informs them of the name change and the new active domain Star.global.
- Archival Resource: It acts as an archive for past press releases and articles, ensuring that historical context and past achievements under the Cogniance name are not lost. This can be valuable for researchers, former clients, or employees.
- Maintained SEO Value: By maintaining the Cogniance.com domain and linking to Star.global, the company likely preserves some of the SEO value accumulated over its decade of operation. This helps ensure that searches for the old name still lead users to the new entity.
- Ethical Business Focus: Based on the information provided, the core business technology consultancy, digital transformation, design, engineering is ethical and permissible within Islamic guidelines. There’s no indication of involvement in forbidden categories like gambling, interest-based finance, or other illicit activities. The focus is on legitimate business development and innovation.
Cons of Cogniance.com’s Current Function
- Lack of Active Content: The site itself is not actively updated with new content under the Cogniance name. All new developments, insights, and service offerings are found on Star.global. This means users arriving at Cogniance.com might not find the most current information they are seeking without an additional click.
- Potential for Initial Confusion: While the rebrand message is clear, some users might still experience a momentary confusion if they aren’t expecting a name change. They might wonder if “Cogniance” still offers services or if it’s a completely different company.
- Redundant Domain: From a purely operational perspective, maintaining an old domain primarily for redirection can incur minor costs and management overhead, although the benefits of SEO and historical context often outweigh these.
Cogniance.com Alternatives
When a company rebrands, especially one in the technology and consulting space like Cogniance to Star, it’s often a signal for clients to evaluate the new entity against other industry leaders.
The alternatives presented here are major global players known for their expertise in digital transformation, strategy, design, and engineering, operating ethically within a permissible business framework.
These firms offer comprehensive services that align with the capabilities described by Cogniance/Star.
Global Leaders in Digital Transformation
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- Key Features: Renowned for strategic consulting, McKinsey Digital specifically focuses on helping clients leverage technology for strategic advantage. They offer deep expertise in digital strategy, analytics, AI, and agile transformation.
- Pros: Top-tier strategic insight, access to extensive industry benchmarks and data, strong reputation for driving significant business outcomes.
- Cons: Very high cost, primarily serves large enterprises, might be more strategy-focused than hands-on implementation for some projects.
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- Key Features: Strong in corporate strategy and digital transformation, Bain focuses on delivering measurable results. Their digital practice helps companies innovate business models, optimize customer experience, and implement advanced technologies.
- Pros: Highly results-oriented, strong client satisfaction, expertise in private equity and turnaround situations.
- Cons: Also a premium-priced service, typically works with large-scale organizations, less emphasis on creative design agency work.
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Boston Consulting Group BCG Digital Ventures Westmidlandshouse.com Review
- Key Features: BCG Digital Ventures is a global innovation and venture-building firm that partners with leading companies to invent, launch, and scale new businesses. They combine corporate strategy with startup agility.
- Pros: Focus on building new ventures and innovative solutions, strong design thinking capabilities, integration with BCG’s strategic consulting.
- Cons: Primarily geared towards new business creation rather than optimizing existing operations, high investment required.
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- Key Features: A digital transformation consultancy that combines strategy, experience, and engineering to help clients navigate digital change. Known for integrated teams and agile methodologies.
- Pros: Strong focus on customer experience and digital product development, comprehensive service offerings, agile delivery models.
- Cons: Can be perceived as more “agency-like” than traditional consulting, might have variable pricing structures.
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- Key Features: Focuses on strategy, technology, and business transformation. Known for its local market focus and collaborative approach, helping clients with cloud adoption, data analytics, and digital product engineering.
- Pros: Strong client relationships due to local presence, flexible and adaptable project teams, good at integrating various technologies.
- Cons: Less global scale than the “Big Four,” might be better suited for regional projects initially.
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- Key Features: A global technology consultancy that integrates strategy, design, and engineering to create impactful digital products and experiences. Known for its strong engineering culture and agile methodologies.
- Pros: Deep technical expertise, strong focus on software engineering best practices, thought leadership in agile and lean methodologies.
- Cons: Can be very tech-focused, might require clients to be comfortable with highly iterative development processes, potentially less emphasis on broad strategic consulting outside of technology.
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- Key Features: A business and technology consulting firm that works across various industries to help clients improve performance and navigate digital disruption. Offers expertise in customer experience, M&A, and operational excellence.
- Pros: Strong balance of business and technology consulting, good track record in specific industry verticals, focus on measurable value.
- Cons: Smaller global footprint compared to larger consultancies, might have less brand recognition internationally.
How to Cancel Cogniance.com Subscription
Given that Cogniance.com has rebranded to Star and is no longer an active operational entity, the concept of “canceling a Cogniance.com subscription” is largely moot.
There would be no direct subscriptions or services associated with the Cogniance.com domain itself that require cancellation.
Any services or engagements would have been transferred or re-contracted under the new “Star” brand.
Understanding the Transition
When a company undergoes a rebrand of this magnitude, especially one that includes a name change and a new primary domain, existing client contracts and service agreements are typically transitioned to the new entity. This means:
- Existing Clients: If you were a client of Cogniance prior to February 2019, your contract and services would have seamlessly transferred to Star. You would continue to engage with Star for ongoing projects and support. Any “subscription” or recurring service fees would now be billed by or managed under Star.
- No New Subscriptions: Cogniance.com does not offer new subscriptions or services under its old name. The website explicitly states its rebrand, directing users to Star.global for current information and engagement.
What to Do If You Were a Former Client
If you were a client of Cogniance and have questions about your services, contracts, or billing, you should:
- Contact Star Directly: The official channel for all inquiries related to the former Cogniance operations is now Star.global. Look for their contact information, which typically includes a general inquiry email, phone numbers, or a contact form.
- Review Your Records: Check your historical service agreements or invoices. These documents would clearly state the terms of your engagement and any subscription details. Post-rebrand, any new invoices or communications would come from “Star.”
- Check Contractual Clauses: Review your service level agreements SLAs or master service agreements MSAs with Cogniance. These documents often include clauses regarding mergers, acquisitions, or name changes, outlining how continuity of service is maintained.
In essence, “canceling a Cogniance.com subscription” is not a direct action one can take on the Cogniance.com site itself. Simplybedrooms.com Review
It’s about managing your relationship with the successor company, Star, as per your existing agreements.
Cogniance.com Pricing
Just like the subscription model, the concept of “Cogniance.com pricing” is no longer relevant, as the company operates under the “Star” brand.
Cogniance, being a B2B technology consultancy, would have offered customized project-based pricing rather than standardized subscription tiers.
Their services—strategy, design, engineering, and marketing for digital transformation—are highly tailored to each client’s specific needs, scope, and industry.
Typical Pricing Models for Digital Transformation Consultancies
For companies like Star formerly Cogniance, pricing is generally determined through detailed proposals that consider multiple factors:
- Project Scope and Complexity: The more extensive and intricate the digital transformation initiative, the higher the cost. This includes the number of systems to integrate, the scale of data migration, and the complexity of new software development.
- Duration of Engagement: Longer projects naturally incur higher costs. Many digital transformation projects can span several months to multiple years.
- Team Size and Expertise: The number of consultants, designers, engineers, and strategists deployed, along with their seniority and specialized skills e.g., AI, cybersecurity, specific industry knowledge, directly impacts the price. Top-tier experts command higher rates.
- Deliverables: Specific outcomes, such as a new digital product, a comprehensive digital strategy roadmap, a revamped customer experience, or the implementation of new enterprise software, all influence the pricing structure.
- Value-Based Pricing: Often, these consultancies also consider the potential return on investment ROI or the value they expect to deliver to the client. This can sometimes lead to performance-based incentives or higher fees for projects with significant business impact.
- Geographic Location: The cost of resources can vary significantly based on the location of the consulting team e.g., onshore, offshore, or blended models.
How to Obtain Pricing from Star Formerly Cogniance
If you are interested in engaging with the services previously offered by Cogniance now Star, you would need to:
- Visit Star.global: Navigate to their current official website.
- Request a Consultation: Typically, these firms offer a preliminary consultation to understand your business needs and project requirements.
- Receive a Custom Proposal: Based on the consultation, Star would then develop a detailed proposal outlining the scope of work, methodology, timelines, and a customized pricing structure. This proposal would detail daily or weekly rates for various team members, fixed project fees, or a combination of both.
Therefore, expecting a public “pricing page” for services like those offered by Cogniance/Star would be unrealistic, as their offerings are bespoke and require a direct engagement to determine costs.
Cogniance.com vs. Competitors
Comparing “Cogniance.com” directly with competitors isn’t really a fair fight, as Cogniance.com is essentially a historical archive.
The real comparison should be “Star” the rebranded entity versus its competitors in the digital transformation and technology consulting space.
Star, having evolved from Cogniance, positions itself as a partner for leaders accelerating digital transformation, focusing on integrating strategy, design, engineering, and marketing. Allpaydaylenders.com Review
Star’s Differentiating Factors Based on Rebrand Statement
The press release on Cogniance.com gives us clues about Star’s intended differentiation:
- Holistic Integration: Star aims for “tight integration between strategy, design, engineering and marketing.” Many firms excel in one or two of these areas, but a truly integrated approach is a key differentiator.
- Client-Centric Endgames: “Our strategists work with clients to set bold endgames for themselves.” This implies a focus on ambitious, transformative outcomes rather than incremental improvements.
- Focus on Critical Success Milestones: Star is “organized around these critical success milestones, providing the systems and the discipline that are so important for winning.” This suggests a structured, methodical approach to project delivery.
- Proven Growth: The historical growth rate of 32% per year under Cogniance indicates a successful track record and established capabilities.
How Star Formerly Cogniance Stacks Up Against Competitors
When evaluating Star against the major players in the digital transformation consulting market like Accenture, Deloitte Digital, Capgemini Invent, McKinsey Digital, etc., several factors come into play:
- Scale and Global Reach: Larger firms like Accenture and Deloitte have a massive global footprint, extensive resource pools, and the ability to handle extremely large and complex multi-national projects. Star, while global, might operate at a slightly different scale or have a more focused geographic presence.
- Brand Recognition: The “Big Four” consulting firms Deloitte, EY, PwC, KPMG and established players like McKinsey and BCG have unparalleled brand recognition and long-standing relationships with top-tier clients. Star, even after its rebrand, is still building its new brand identity in the market.
- Depth of Industry Specialization: While Star claims to serve “market leaders within the industries we serve,” larger competitors often have highly specialized vertical practices with deep domain expertise in every major industry, from financial services to healthcare, automotive, and retail.
- Technology Partnerships and Ecosystem: Major consultancies often have extensive partnerships with leading technology vendors e.g., Microsoft, AWS, Google Cloud, SAP, Oracle. The strength of these partnerships and the certifications held by their teams can be a competitive advantage.
- Innovation and R&D Investment: Firms like IBM and Accenture invest heavily in research and development, incubating new technologies and methodologies. This allows them to stay at the forefront of emerging trends like quantum computing, advanced AI, and blockchain.
Competitive Positioning
Star appears to position itself as a strong, integrated partner for digital transformation, emphasizing strategy, design, and engineering.
Its “sweet spot” might be for companies seeking a deeply collaborative partner focused on tangible product and solution delivery, rather than just high-level strategy.
While it may not have the sheer scale or historical brand gravitas of the absolute largest consultancies, its stated focus on “tight integration” and “critical success milestones” could appeal to clients looking for a more streamlined and results-driven approach.
Its past growth as Cogniance also provides a credible foundation for its current offerings as Star.
FAQ
What is Cogniance.com?
Cogniance.com is the former website for a global design and technology company that rebranded to “Star” in February 2019. It primarily serves as an archive of historical press releases and articles, with current operations and information redirected to Star.global.
Is Cogniance.com still active?
No, Cogniance.com is not actively maintained or updated with new content or services.
The company’s active operations and new content are now under its rebranded name, Star, at Star.global.
When did Cogniance rebrand to Star?
Cogniance announced its rebranding to Star on February 25, 2019. Evyom.com Review
Why did Cogniance rebrand to Star?
According to the press release on Cogniance.com, the rebranding to Star was part of a plan to help clients accelerate digital transformation during the next decade, reflecting a changing world where integration of strategy, design, engineering, and marketing is key.
What services does Star formerly Cogniance offer?
Star offers services in digital transformation, combining strategy, design, engineering, and marketing to help clients innovate, optimize, and scale their businesses.
Is Star.global the new website for Cogniance?
Yes, Star.global is the official new website and domain for the company formerly known as Cogniance.
Does Cogniance.com offer any products or services directly?
No, Cogniance.com does not offer any products or services directly.
Its primary function is to document the rebrand and redirect users to the active Star.global website.
Who are the founders of Star formerly Cogniance?
Juha Christensen is Star’s Founder and Chairman, and Michael Schreibmann is the CEO and Co-Founder of Star.
Is Star formerly Cogniance an ethical company from an Islamic perspective?
These activities are generally permissible and ethical in Islam, as there is no indication of involvement in forbidden categories such as interest-based finance, gambling, or other illicit activities.
How big was Cogniance before its rebrand?
Prior to its rebrand, Cogniance was described as a global design and technology company with 750 innovators, strategists, designers, engineers, and marketers.
It reported an average annual growth of 32 percent during its first decade.
Can I still contact Cogniance through the old website?
While you can access Cogniance.com, any current inquiries or contact attempts should be directed to the Star.global website, as they are the active entity. Turnkeyconstruction.uk Review
Are there any financial services offered by Star formerly Cogniance?
The press release mentions “Financial Services” as a related topic for an article about “Cardaxy,” suggesting Star may work with clients in the financial sector to develop digital solutions.
However, this does not imply that Star itself offers financial services directly, but rather assists financial institutions with their digital transformation.
How does Star formerly Cogniance help clients?
Star helps clients by providing expertise in connecting business strategy with technology execution, delivering solutions that enable enterprises to innovate, optimize, and scale in their digital journey.
What is the focus of Star’s services?
Star’s focus is on tight integration between strategy, design, engineering, and marketing, aimed at translating bold endgames into successful products and solutions for market leaders.
Does Cogniance.com have privacy policy information?
The provided homepage text does not explicitly show links to a privacy policy or terms of service on Cogniance.com itself.
Users would likely find this information on the active Star.global website.
Where can I find recent news about Star formerly Cogniance?
Recent news and insights about the company can be found on Star.global, as Cogniance.com is largely an archive.
Is “Cardaxy” a product of Star formerly Cogniance?
Yes, according to the provided text, “Star launches Cardaxy: an essential launch pad for card products” is a press release dated May 7, 2025, indicating it is a product or service launched by Star.
Does Star provide ISO 27001 certification assistance?
Yes, the provided text mentions articles about “ISO 27001 certification: Security assurance during software development” and “Information Security Management Framework under ISO 27001:2022,” suggesting Star provides expertise or assistance in this area.
What industries does Star formerly Cogniance serve?
Based on the related articles and topics, Star serves various industries including Financial Services, Automotive & Mobility, and Healthcare & Life Sciences. Rivalripper.com Review
What does “digital transformation” mean in the context of Star’s services?
In the context of Star’s services, “digital transformation” refers to helping companies strategically integrate digital technology into all areas of their business, fundamentally changing how they operate and deliver value to customers, often involving new business models, customer experiences, and operational efficiencies.
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