If you’re finding yourself running into “you’ve hit your limit” messages when working with the HubSpot API, don’t worry, you’re definitely not alone. It’s a common hurdle for developers and businesses trying to integrate HubSpot with other tools or manage large datasets. The quickest tip to get started is to always design your integrations with limits in mind from day one. This means thinking about how many calls you’re making, how often, and what data you really need.
In this video, we’re going to break down everything about HubSpot API limits. We’ll explore what they are, why HubSpot has them, and most importantly, how you can navigate and even overcome them without pulling your hair out. We’ll cover the different types of limits you’ll encounter, like those pesky rate limits and daily call limits, and then I’ll share some solid strategies, based on real-world experience, to make sure your integrations run smoothly. By the end of this, you’ll have a clear roadmap for optimizing your HubSpot API usage and understanding when it might be time to consider an upgrade or an API limit increase. No more unexpected 429 errors!
Understanding HubSpot API Limits
Alright, first things first: what even are these HubSpot API limits, and why do they exist? Think of it like a highway. If too many cars try to get on at the exact same time, you get a traffic jam, right? It slows everyone down, and nobody gets where they need to go efficiently. HubSpot’s API limits work in a similar way. They’re essentially safeguards put in place to ensure that their platform remains responsive, stable, and fair for all users.
Without these limits, one application or a poorly designed integration could flood HubSpot’s servers with requests, causing slowdowns or even outages for everyone else. These limits help HubSpot manage the flow of information, maintain service stability, and protect the integrity of the services you’re utilizing. They’re not there to make your life harder, but to ensure a good experience for the vast number of businesses using HubSpot every single day.
Breaking Down the Numbers: HubSpot’s API Limit Tiers
HubSpot’s API limits aren’t a one-size-fits-all situation. they vary quite a bit depending on your HubSpot subscription type. This tiered system helps HubSpot allocate resources efficiently, giving more capacity to users with higher-tier plans and greater needs.
Let’s look at the general breakdown, though remember, these numbers can change a bit, so always check the latest HubSpot developer documentation for the most precise details. HubSpot Academy Social Media Courses: Your Ultimate Guide
- Free and Starter Plans: You’ll typically find the lowest limits here. While specifics can vary, it’s generally around 100 requests per 10 seconds for burst limits. Daily limits are also on the lower side.
- Professional Subscription: This is where things start to open up a bit. For accounts with a Professional subscription, the burst limit increased from 150 requests per 10 seconds to 190 requests per 10 seconds, and the daily limit jumped from 500,000 requests per day to 650,000 requests per day.
- Enterprise Subscription: If you’re running a big operation, this is your tier. Enterprise accounts see even higher limits. The daily limit increased from 500,000 requests per day to a whopping 1 million requests per day, and the burst limit went from 150 requests per 10 seconds to 190 requests per 10 seconds.
The API Limit Increase Add-On
What if even the Enterprise limits aren’t enough for your needs? HubSpot offers an API Limit Increase capacity pack. This add-on can significantly boost your daily API call limit. With this pack, you can add an additional 1 million requests per day to your standard limit, and you can even purchase it twice, giving you an extra 2 million requests above your standard limit. The burst rate also gets a bump to 250 API calls per 10 seconds with the capacity pack. This is super beneficial for companies handling massive amounts of data or using multiple integrations that demand frequent API calls, allowing for things like bulk data imports and real-time data syncing with confidence.
Common API Limits You’ll Encounter
When you’re building integrations or automating tasks with HubSpot, you’ll run into a few different kinds of limits. It’s helpful to know what each one means so you can plan your strategy.
HubSpot API Rate Limits Burst/Secondly Limit
This is probably the one you’ll encounter most often. The HubSpot API rate limit dictates how many requests you can make within a very short period, often measured in seconds. You might hear this referred to as a “burst limit” or “secondly limit.” For example, many HubSpot API endpoints have a burst limit around 190 requests per 10 seconds for Professional and Enterprise accounts. Free and Starter plans usually start around 100 requests per 10 seconds.
HubSpot uses a sliding window approach for this, which means your requests are evaluated on a rolling basis, giving you a bit more flexibility than a rigid fixed-time window. If you send too many requests too quickly, HubSpot will start returning errors, typically a “429 Too Many Requests” error. Understanding HubSpot API Keys (The Old Way)
HubSpot API Daily Call Limits
Beyond the short-term burst limits, there’s also a HubSpot API daily call limit, which is the total number of API requests your account can make in a 24-hour period. This limit is an aggregate, meaning it includes all calls made by both your private and public apps within your HubSpot portal.
As we just discussed, for Professional accounts, this is around 650,000 requests per day, and for Enterprise accounts, it’s 1 million requests per day, which can be further increased with the add-on. If you hit this one, you’ll see a “You have reached your daily limit” error.
HubSpot API Batch Limit
When you need to create, update, or archive multiple records at once, HubSpot offers “batch endpoints.” These are super helpful for efficiency! However, even these have a HubSpot API batch limit. For most CRM object batch endpoints, you’re limited to 100 records per call. There’s an important exception: for creating and updating contacts, the limit is often 10 records per call. This means if you have, say, 5,000 contacts to update, you’d need to break that down into 500 individual batch requests of 10 contacts each.
HubSpot API Search Limit
The HubSpot API search limit specifically applies to calls made to the search endpoints. If you’re trying to find contacts, companies, or deals based on certain criteria, these endpoints are limited to 10,000 total results for any given query. Trying to page beyond that 10,000 limit will result in a 400 error. The burst limit for the search API has also been increased, from 4 requests per second to 5 requests per second.
HubSpot API Pagination Limit
This goes hand-in-hand with the search limit. When you’re retrieving a large set of data, you’ll often use pagination to get results in chunks. While you can page through records, the HubSpot API pagination limit for total results from a single query like a search remains at 10,000 records. So, if you’re pulling all your contacts, you’ll need to use appropriate filters or different strategies if you have more than 10,000. HubSpot Academy Courses: Your Free Ticket to Marketing & Sales Mastery!
HubSpot API Request Limit General Term
You’ll often hear the general term “HubSpot API request limit.” This is really an umbrella term that covers all the specific limits we’ve just talked about – the rate limits burst, daily limits, batch limits, search limits, and pagination limits. It’s about the overall number and frequency of requests you’re sending to HubSpot’s API.
“You’ve Hit the Wall!” What Happens When You Exceed Limits?
Hitting an API limit can be frustrating, especially if you’re not expecting it. It’s like working on a big project, only to have your internet cut out. Suddenly, everything grinds to a halt. When you exceed a HubSpot API limit, you’ll usually get one of two main error responses:
- 429 Too Many Requests Error: This is the most common error you’ll see when you hit the HubSpot API rate limits your burst or secondly limit. It means you’ve sent too many requests in a short period. Your application gets a polite or not-so-polite, depending on your code message from HubSpot saying, “Slow down!”
- “You have reached your daily limit” Error: This error indicates that your account has exceeded its HubSpot API daily call limit for the 24-hour period. This is an aggregate limit, so it could be one app making a ton of calls, or multiple apps collectively using up the quota.
When these errors occur, HubSpot’s system will start throttling your requests, meaning it will intentionally slow them down or deny them altogether. In severe cases, or with repeated abuse, this can lead to temporary access denial. Your automated processes might get disrupted, data syncing could fail, and your users might experience delays. Nobody wants that!
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Smart Strategies to Master Your HubSpot API Usage
Knowing the limits is one thing, but how do you actually work with them and make sure your integrations are robust and reliable? Here are some tried-and-true strategies that can help you master your HubSpot API usage.
1. Monitoring Your API Usage
You can’t manage what you don’t measure, right? Regularly monitoring your API usage is key. HubSpot provides ways to check your daily API usage and limits through their Account Information API endpoint. You can also often see usage data directly in your HubSpot dashboard, which gives you a clear picture of how many calls you’re making and how close you are to your limits. Set up alerts if possible, so you know when you’re approaching a limit before you actually hit it.
2. Implementing Rate Limiting and Exponential Backoff
This is a developer’s best friend when dealing with burst limits.
- Rate Limiting Throttling: This involves deliberately pacing your requests so you don’t send too many within a short timeframe. If you know the HubSpot API secondly limit for an endpoint, you can build a delay into your code to ensure you don’t exceed it. For example, if the limit is 190 requests per 10 seconds, you might aim for 15-18 requests per second, with a small pause after each, or a larger pause after a chunk of requests.
- Exponential Backoff: This is a crucial strategy for handling error responses like the 429. When you get a 429, instead of immediately retrying the request, you should pause for a short period, then try again. If it fails again, you double that pause, and so on. This “gradually increasing wait time” prevents you from hammering the API even harder when it’s already telling you to slow down. HubSpot’s SDKs often have built-in retry logic, but it’s good to understand how to implement it yourself too.
3. Leveraging Batch Processing
Remember those HubSpot API batch limits? They exist for a reason! Instead of making individual API calls for every single record you need to create, update, or read, use batch endpoints whenever available. This allows you to combine multiple operations into a single API request, significantly reducing your overall call count.
For example, if you need to update 100 contact properties, instead of 100 individual API calls, a batch update allows you to do it in just one or a few calls depending on the specific batch limit for contacts. This can drastically improve efficiency and keep you well within your HubSpot API call limits. Is VPN Safe for Axos Bank? Your Ultimate Guide to Secure Online Banking
4. Caching Your Data
If your application frequently requests the same data from HubSpot, consider implementing a caching mechanism. Store data locally for a certain period instead of making a new API call every single time. This is especially useful for data that doesn’t change frequently, like company properties or standard lists. Just make sure your cache is regularly updated e.g., daily or weekly so you’re not working with stale information.
5. Optimizing Your Queries and Data Retrieval
Be smart about what data you’re asking for!
- Specify Properties: Don’t just fetch all properties for an object if you only need a few. Most HubSpot API endpoints allow you to specify which properties you want in the response. This makes your requests lighter and faster.
- Filter Before Fetching: Use HubSpot’s powerful filtering capabilities to narrow down your results before you retrieve them. For example, if you only need contacts created in the last 7 days, don’t pull all contacts and then filter them in your application. Let HubSpot do the heavy lifting at the API level. This significantly reduces the amount of data transferred and the number of calls, especially when dealing with the HubSpot API search limit and large datasets.
- Shorten Timeframes/Reduce Filters for Dashboards: If you’re using tools that pull data for dashboards like Geckoboard, for instance, large timeframes or many filters can easily exceed burst limits. Try shortening the time frame e.g., from ‘Last 30 days’ to ‘Last 7 days’ or reducing the number of filters on affected widgets. You can also split HubSpot widgets across multiple dashboards to avoid simultaneous requests.
6. Using Webhooks for Real-Time Updates
Instead of constantly polling the HubSpot API to check for changes which quickly eats into your HubSpot API usage limits, use webhooks. Webhooks are automated messages sent from HubSpot to your application when a specific event occurs e.g., a new contact is created, a property is updated. This “push” mechanism is far more efficient than constantly “pulling” for updates. It’s real-time, reduces unnecessary API calls, and helps maintain a smooth flow of data.
7. Robust Error Handling and Retries
This ties back to exponential backoff. Your application must be able to gracefully handle API errors. Implement try-catch blocks or similar error-handling logic. When you receive a 429 error, don’t just give up! Implement a retry mechanism with exponential backoff. HubSpot’s workflows, for instance, will reattempt failed custom code actions for up to three days if a 429 or 5xx error occurs. Make sure your custom integrations have similar resilience.
8. Segmenting Large Data Exports
When you need to export or import a huge amount of data, especially if you’re hitting the HubSpot API pagination limit of 10,000 objects per search query, you might need a different approach. Instead of trying to pull everything in one go, segment your data. For exports, you can use date filters e.g., contacts created before a certain date, then contacts created after that date and combine these smaller datasets in your own system. Tools like Coefficient offer features to help manage this by allowing you to append datasets from multiple imports, effectively bypassing the 10,000-object limit in the CRM Integration API. Is Using a VPN Safe at the Airport? Your Ultimate Guide to Secure Travel
Need More Power? Increasing Your HubSpot API Limits
Sometimes, despite your best optimization efforts, your business simply needs more API capacity. This is especially true for large enterprises or rapidly growing companies with complex integration needs.
When to Consider an Upgrade
If you’re consistently hitting your HubSpot API usage limits, even with all the strategies we’ve discussed, it might be a sign that you’ve outgrown your current HubSpot plan’s API allocation. This is a good problem to have, as it usually means your business is scaling!
Consider:
- Are your critical integrations frequently failing due to rate limits?
- Is your data syncing becoming unreliable or delayed?
- Do you have a massive amount of historical data to migrate or regularly process?
If the answer to these is yes, it’s worth exploring your options. Is vpn safe for asian countries
The API Limit Increase Capacity Pack
As mentioned earlier, HubSpot offers an API Limit Increase capacity pack. This is a dedicated add-on designed to provide a significant boost to your daily API call limits. For Professional and Enterprise accounts, this pack can add an additional 1 million requests per day, and you can even purchase it twice, stacking up to an extra 2 million requests on top of your standard daily limit. It also increases your burst limit to 250 requests per 10 seconds.
To get this, you’ll typically need to speak with your HubSpot account representative. They can help you understand the pricing and confirm if it’s the right solution for your specific needs. This add-on is a must for businesses deeply reliant on data-heavy applications or real-time customer interactions.
By understanding the various HubSpot API limits, implementing smart management strategies, and knowing when to seek an increase, you can ensure your HubSpot integrations are powerful, efficient, and always running smoothly. Don’t let those limits hold your business back!
Frequently Asked Questions
What is the primary purpose of HubSpot API limits?
HubSpot API limits are primarily put in place to ensure the stability, responsiveness, and fair usage of the HubSpot platform for all its users. They prevent any single application or integration from overwhelming the system with too many requests, which could lead to performance degradation or outages for others.
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How can I check my current HubSpot API usage?
You can typically check your daily API usage and the limits for your account using HubSpot’s Account Information API endpoint. Many HubSpot users can also view API usage data directly within their HubSpot portal’s dashboard or developer settings, which provides insights into how many calls have been made and what limits are remaining.
What is the difference between a daily API limit and a rate limit burst limit?
The daily API limit, often called the HubSpot API daily call limit, refers to the total number of API requests your account can make within a 24-hour period e.g., 1 million calls per day for Enterprise. A rate limit, or burst limit sometimes called a HubSpot API secondly limit, dictates how many requests you can make within a very short timeframe, usually 10 seconds e.g., 190 requests per 10 seconds. The daily limit is about total volume over a longer period, while the rate limit is about the speed and intensity of requests in a short burst.
What is a 429 error and how should I handle it?
A 429 “Too Many Requests” error is an HTTP status code that HubSpot’s API sends when you exceed a rate limit, meaning you’ve sent too many requests in a short period. To handle it, you should implement exponential backoff in your code. This involves pausing for a progressively longer period e.g., 1 second, then 2 seconds, then 4 seconds before retrying the failed request, giving the API time to reset and preventing further overload.
Can I get higher API limits for my HubSpot account?
Yes, you can often get higher API limits. HubSpot’s Professional and Enterprise plans naturally come with higher limits than Free or Starter accounts. Additionally, for accounts needing even more capacity, HubSpot offers an API Limit Increase capacity pack which can add an extra 1 million requests per day and can be purchased twice and increases the burst limit. You’ll typically need to contact your HubSpot account representative to inquire about purchasing this add-on. Understanding “AquaSafe”: More Than Just One Thing
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