Based on looking at the website, Detailed.com appears to be a highly specialized SEO blog and insights platform, providing in-depth analysis and research from full-time search analysts.

It’s designed for serious SEO practitioners, digital marketers, and business owners looking to understand the intricacies of Google’s search algorithms and the strategies employed by top-tier digital companies.

The platform distinguishes itself by offering practical, data-driven content based on tracking the rankings and revenue of thousands of “digital goliaths,” making it a go-to resource for actionable SEO intelligence rather than generic advice.

Detailed.com aims to cut through the noise of conventional SEO advice by offering exclusive insights and playbooks derived from real-world observations and experiments.

It’s less about quick fixes and more abouts into what’s actually working in the competitive world of search.

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Table of Contents

Detailed.com Review & First Look

Based on checking the website, Detailed.com immediately positions itself as an authority in the SEO space, driven by the expertise of Glen Allsopp and his team of full-time search analysts. The platform isn’t just another blog. it’s a hub for in-depth, data-driven SEO insights.

A first glance reveals a clean, professional design that prioritizes content, making it easy to navigate through their extensive reports, analyses, and “playbooks.”

The site prominently features testimonials from well-known figures in the digital marketing world, including Tim Soulo, Matthew Barby, Ash Read, Pat Flynn, Nathan Barry, Eric Siu, Bill King, Steve Toth, and Clay Collins.

These endorsements lend significant credibility, suggesting that the information provided isn’t just theoretical but has practical, tangible value for those looking to improve their SEO performance.

The focus is clearly on actionable intelligence gleaned from observing and analyzing real-world performance of high-ranking sites.

Detailed.com Features

Detailed.com offers a unique set of features that cater to advanced SEO professionals and those looking for a competitive edge.

In-Depth SEO Reports and Analyses

The core of Detailed.com’s offering lies in its comprehensive reports. These aren’t your average blog posts.

They are meticulously researched documents analyzing various aspects of SEO, from algorithm updates to specific SERP features.

For example, the site highlights reports like “The State of SEO in 2025: An In-depth Report on What’s Happening Right Now” and “The Sites Dominating Google’s Top Stories SERP Feature in 2024.”

Data-Driven Insights: Each report is backed by extensive data analysis, often involving thousands of search results or tracking the performance of numerous “digital goliaths.” This commitment to data ensures the insights are reliable and actionable.
Actionable Takeaways: Rather than just presenting observations, the reports consistently aim to provide practical advice and strategies that readers can implement in their own SEO efforts.

SEO Playbooks

Detailed.com offers exclusive “SEO Playbooks” that dissect the strategies of successful companies.

These playbooks are designed to provide a step-by-step understanding of how leading brands achieve their dominant search rankings.

Case Studies: Examples include “How 16 Companies are Dominating the World’s Google Search Results,” which provides a into the tactics used by these giants. These are not generic tips but detailed breakdowns of specific approaches.
Strategic Insights: The playbooks often cover advanced topics like link building, content strategy, and technical SEO, providing an insider’s view into the methodologies that yield significant results. For instance, “13 Advanced Link Building Strategies You Probably Haven’t Used” highlights their unique approach.
Real-World Application: The goal of these playbooks is to enable readers to reverse-engineer success and apply similar principles to their own projects. They are less about theoretical concepts and more about proven methods.

Exclusive SEO Extension Data

A significant asset for Detailed.com is its proprietary SEO extension, which, as of March 2025, has surpassed 400,000 weekly users.

This extension provides the raw data that feeds many of Detailed.com’s analyses.

Direct Access to Ranking Data: The extension allows the team to track real-time ranking and revenue data for thousands of websites, offering a unique perspective that most SEO tools cannot match.
Foundation for Insights: The vast user base of the extension acts as a massive data collection mechanism, allowing Detailed.com to identify patterns and anomalies that inform their expert analyses.

Community and Engagement

While not a traditional forum, Detailed.com encourages engagement through comments on its articles.

Many reports show hundreds of comments, indicating an active and engaged readership.

Rich Discussions: The comments section often features discussions among SEO professionals, adding further value and different perspectives to the original content. For example, “How 16 companies dominate Google search results” has 534 comments.
Feedback Loop: This engagement provides a feedback loop for the Detailed.com team, helping them understand what topics resonate most with their audience and what further questions readers might have.

Detailed.com Cons

While Detailed.com offers a wealth of valuable SEO insights, there are a few potential downsides to consider.

High-Level and Advanced Content

The content on Detailed.com is highly specialized and often targets an advanced audience.

Steep Learning Curve for Beginners: If you’re new to SEO, you might find some of the discussions overwhelming or difficult to grasp without prior knowledge of SEO fundamentals. The site doesn’t seem to cater to basic “how-to” guides, focusing instead on deep analysis for experienced practitioners.
Assumed Knowledge: Many articles assume a certain level of understanding of SEO terminology and concepts, which could be a barrier for those just starting their journey in digital marketing.

Limited Scope Beyond SEO Analysis

While its depth in SEO is a strength, it also means a narrower focus.

Not a Comprehensive Digital Marketing Resource: Detailed.com is specifically an SEO resource. It doesn’t delve into other crucial aspects of digital marketing such as social media marketing, email marketing, paid advertising, or content creation beyond SEO optimization. If you’re looking for an all-encompassing digital marketing education, you’ll need to supplement this with other resources.
No Direct Tools or Services: Unlike some SEO platforms that offer a suite of tools keyword research, site audit, link building tools, Detailed.com primarily provides analysis and insights. While they have an extension, it’s more of a data source for their analysis rather than a tool for direct user implementation.

Potential for Information Overload

Given the volume and depth of content, it’s possible to feel overwhelmed.

Dense Information: The reports are often long, detailed, and packed with information. While this is a pro for deep learners, it can be time-consuming to consume and digest all the insights.
Requires Dedicated Time: To truly benefit from Detailed.com, you need to set aside dedicated time to read, understand, and apply the complex strategies discussed. It’s not a site for quick browses.

Detailed.com Alternatives

For those seeking robust SEO insights, there are several reputable alternatives to Detailed.com, each with its own strengths and focus.

These platforms often provide a mix of tools, educational content, and community features that cater to different needs and levels of expertise.

Ahrefs Blog

Ahrefs is widely recognized as one of the leading SEO toolsets, and their blog is an extension of their expertise, offering a massive library of high-quality SEO content.

Comprehensive Guides: The Ahrefs blog provides in-depth guides on virtually every SEO topic, from keyword research and link building to technical SEO and content marketing. Their tutorials are often step-by-step and highly actionable.
Tool Integration: Many articles showcase how to use Ahrefs’ own tools to achieve SEO goals, making it an excellent resource for current Ahrefs users.
Data-Backed Research: Similar to Detailed.com, Ahrefs often publishes original research and case studies based on their vast index of web data, providing unique insights into ranking factors and industry trends.

Moz Blog

Moz is another long-standing authority in the SEO industry, known for its comprehensive resources and educational content.

Beginner-Friendly Content: While also offering advanced insights, Moz’s blog is often more accessible to beginners, with clear explanations of fundamental SEO concepts. Their “Beginner’s Guide to SEO” is a classic.
Industry News and Updates: Moz frequently provides updates on Google algorithm changes and industry news, helping practitioners stay informed.
Community and Whiteboard Friday: Moz fosters a strong community and is famous for its “Whiteboard Friday” video series, which breaks down complex SEO topics visually and concisely.

Search Engine Journal SEJ

Search Engine Journal is a highly respected publication that covers all aspects of search marketing, including SEO, PPC, and social media.

Broad Coverage: SEJ offers a wide range of articles, news, and analysis from various industry experts, providing a diverse set of perspectives on search marketing.
Timely News and Trends: It’s an excellent source for staying up-to-date on the latest industry news, algorithm updates, and emerging trends.
Contributor-Driven Content: Much of SEJ’s content is written by guest contributors, allowing for a broad spectrum of real-world experiences and strategies to be shared.

Search Engine Land

Similar to Search Engine Journal, Search Engine Land is a prominent news publication focused on search marketing, with a strong emphasis on breaking news and analysis.

Daily News and Analysis: Search Engine Land provides daily updates on major search engine changes, industry announcements, and important court rulings related to search.
Expert Columns: It features columns from leading experts, offering insights into specific niches within SEO and PPC.
Conferences and Events: Search Engine Land is also associated with major industry conferences like SMX, further solidifying its position as an authority.

Backlinko Brian Dean

Actionable Strategies: Brian Dean’s content is known for its detailed, step-by-step guides that go far beyond superficial advice. He often presents unique approaches to common SEO challenges.
Visual and Engaging Content: Backlinko articles are often visually rich, with custom graphics and examples that make complex topics easier to understand.
Focus on High-Impact Tactics: The site focuses on strategies that have a significant impact on rankings and traffic, often drawing from Brian’s own experiments and client work.

These alternatives offer different blends of tools, content depth, and community engagement.

While Detailed.com excels in its pure, data-driven analysis of digital goliaths, these other platforms provide broader resources that might suit varying needs, from beginner education to comprehensive tool suites.

Detailed.com Pricing

Based on the publicly available information on their website, Detailed.com primarily operates on a content-driven model, meaning much of its core analysis, reports, and insights are freely accessible.

There isn’t a clear “pricing” page for a subscription service in the traditional sense for their blog content.

Free Content Model: The vast majority of the high-quality, in-depth articles, SEO playbooks, and analyses appear to be available without a paywall. This aligns with their mission of sharing insights to help others with their online journey. This is a significant advantage, as similar deep-dive content from other sources often sits behind expensive subscription tiers.
SEO Extension: While they highlight their SEO extension with over 400,000 weekly users, the website doesn’t explicitly state whether this extension is a free or paid product. However, the mention of its large user base and its role as a data source suggests it might be a free tool, or at least a Freemium model, designed to gather data and build authority.
Consulting/Partnerships: The website mentions having “worked with the likes of Ahrefs, Kinsta, Buffer & ConvertKit” and helping “clients acquire millions of extra visitors from Google.” This strongly suggests that a portion of their revenue comes from consulting services, strategic partnerships, or custom SEO audits for large businesses, rather than a direct subscription model for individual users. “Generating Six-Figure Profits from $40 SEO Audits: A Detailed Guide” also implies a service-based offering, though the $40 might refer to a small audit or a lead-in service rather than a full-scale engagement.
Newsletter Subscription: They encourage users to “Join 40,000+ subscribers” for their newsletter, which is typically a free service used to distribute new content and build an audience.

In summary, Detailed.com appears to leverage its expertise and the data from its extension to produce high-value, free content, likely monetizing through high-end consulting, partnerships, or specialized services rather than a direct subscription for access to their blog content.

This approach allows them to establish significant authority and reach a broad audience with their insights.

Detailed.com vs. Competitors Ahrefs Blog, Moz Blog, SEJ

When comparing Detailed.com to established SEO content platforms like Ahrefs Blog, Moz Blog, and Search Engine Journal SEJ, it’s important to look at their unique value propositions, target audiences, and content styles.

While all aim to provide SEO knowledge, their approaches differ significantly.

Detailed.com: The “Bloomberg of SEO”

Strength: Detailed.com excels in providing pure, raw, data-driven analysis and insights based on observing the real-world performance of thousands of “digital goliaths.” Their unique selling proposition, “Think of us like the Bloomberg of SEO,” highlights their focus on exclusive insights derived from tracking rankings and revenue. This means less general advice and mores into how top sites actually dominate.
Content Style: Highly analytical, detailed reports, “playbooks” that dissect specific strategies, and often long-form content. It’s less about beginner guides and more about expert-level observations and reverse-engineering success.
Target Audience: Advanced SEO professionals, consultants, business owners looking for a competitive edge, and those who appreciate deep research and data validation.
Monetization: Primarily free content, likely monetizing through high-end consulting, strategic partnerships, and possibly a free/freemium model for their SEO extension that gathers data.
Unique Edge: Their proprietary SEO extension data, which allows them to track unique metrics and identify patterns not easily accessible elsewhere. This direct access to real-time performance data of large sites is a significant differentiator.

Ahrefs Blog: The Tool-Integrated Educator

Strength: Ahrefs Blog is a powerhouse of comprehensive SEO education, often integrated directly with the functionality of the Ahrefs toolset. They provide step-by-step guides, tutorials, and case studies that show how to apply SEO principles using their industry-leading tools.
Content Style: Practical, actionable guides, “how-to” articles, tool-specific tutorials, and data-backed research. They cover a wide range of topics suitable for various skill levels.
Target Audience: Ahrefs users or potential users, SEO beginners to advanced practitioners seeking practical implementation advice, and those looking for comprehensive topic coverage.
Monetization: Drives users to their paid SEO tool subscription. The blog acts as a powerful content marketing arm for their core product.
Unique Edge: Seamless integration of tool features into educational content, making it highly practical for users of their platform. Their massive data index for backlinks and keywords fuels their research.

Moz Blog: The Community-Oriented Educator

Strength: Moz Blog is known for its authoritative, educational content that often prioritizes conceptual understanding and community engagement. They’ve been a foundational resource for many in the SEO industry for years.
Content Style: Educational articles, whitepapers, industry news, and the popular “Whiteboard Friday” video series which simplifies complex topics. They cater to both beginners and intermediate users.
Target Audience: SEO beginners, small to medium-sized businesses, agencies, and those who appreciate community discussions and foundational SEO knowledge.
Monetization: Drives users to their paid SEO toolset and educational resources.
Unique Edge: Strong emphasis on educating the market, a vibrant community, and a long-standing reputation as a trusted source for SEO fundamentals and best practices.

Search Engine Journal SEJ: The Industry News Hub

Content Style: News articles, opinion pieces, expert columns, industry reports, and event coverage. Content is often written by various contributors, offering diverse perspectives.
Target Audience: SEO and PPC professionals, digital marketers, agency owners, and anyone who needs to stay current with breaking news and developments in search.
Monetization: Advertising, sponsored content, and potentially premium reports or event tickets.
Unique Edge: Its role as a timely news aggregator and platform for a wide array of industry voices, making it a go-to for daily updates and diverse perspectives.

In summary:

Choose Detailed.com if: You are an advanced SEO practitioner looking for exclusive, data-driven insights and playbooks derived from observing top-tier websites, and you appreciate a “no-fluff” analytical approach.
Choose Ahrefs Blog if: You are an Ahrefs user or considering becoming one and want actionable guides integrated with powerful SEO tools, or if you need comprehensive, data-backed tutorials.
Choose Moz Blog if: You are an SEO beginner or intermediate, value conceptual understanding, foundational knowledge, and a supportive community.
Choose SEJ if: You need to stay on top of the latest news, trends, and expert opinions across the entire search marketing industry on a daily basis.

Detailed.com carves out its niche by offering a specific type of high-level, performance-focused analysis that complements the broader educational and tool-oriented content of its competitors.

How to Leverage Detailed.com for Your SEO Strategy

Detailed.com offers a unique vantage point into the SEO strategies of industry giants.

To truly leverage its insights, you need to go beyond casual reading and adopt a systematic approach.

Think of it as accessing insider knowledge that can inform your own experiments and long-term planning.

1. Deep Dive into “SEO Playbooks”

The “SEO Playbooks” section is arguably the most valuable resource on Detailed.com. These are not mere articles.

They are dissections of successful strategies employed by companies dominating Google search.

Identify Relevant Playbooks: Look for playbooks that align with your industry, business model, or the specific SEO challenges you’re facing. For example, if you’re in affiliate marketing, the “Analysing 10,000 affiliate search results to see who ranks” is a goldmine.
Reverse-Engineer Tactics: Don’t just read what they did, understand why it worked. Pay attention to the specific techniques for content creation, link acquisition, technical optimizations, and user experience.
Extract Actionable Steps: Break down the complex strategies into smaller, manageable steps. For instance, if a playbook highlights the importance of topic clusters, identify how you can implement this for your own content.
Look for Underutilized Strategies: Glen Allsopp often highlights tactics that are effective but not widely adopted. These “advanced link building strategies you probably haven’t used” are your opportunity for a competitive advantage.

2. Analyze the “State of SEO” Reports

Detailed.com’s recurring “State of SEO” and quarterly analysis reports offer a macro view of the industry. These are crucial for strategic planning.

Understand Current Trends: These reports provide insights into what’s happening right now in SEO, including major algorithm shifts, emerging SERP features, and shifts in user behavior. For example, “The State of SEO in 2025: An In-depth Report on What’s Happening Right Now” offers a forward-looking perspective.
Identify Opportunities and Threats: Look for areas where Google is emphasizing certain types of content or penalizing others. This can help you pivot your strategy or double down on what’s working.
Benchmark Against “Digital Goliaths”: The reports often analyze how large, successful companies are navigating these changes. You can use their successes and failures as a benchmark for your own efforts. How are “the forums dominating Google Search Results in 2024”? What can you learn from their structure and community engagement?

3. Leverage Insights for Content Strategy

The analyses on Detailed.com are a treasure trove for informing your content creation process.

Identify Content Gaps: By understanding what types of content are performing well for major players, you can identify gaps in your own content strategy. Are there specific formats, depths of analysis, or keyword clusters that are being overlooked?
Optimize for SERP Features: Pay attention to how companies are winning specific SERP features e.g., Top Stories, Featured Snippets. Detailed.com often breaks down the characteristics of content that ranks for these features.
Inform Keyword Research: While not a keyword tool itself, the articles can guide your keyword research efforts by revealing profitable niches or high-value topics being targeted by competitors. For example, “Analysing 250,000 Search Results to See Who Ranks” might reveal patterns in keyword usage among top performers.

4. Stay Updated with Algorithm Analyses

Detailed.com’s analyses of these updates are critical for maintaining rankings.

Understand the Impact: When an algorithm update rolls out, Detailed.com often provides swift and in-depth analyses of its perceived impact, helping you understand what changed and why. “Analysing the 2024 Google Algorithm Updates” would be essential reading.
Proactive Adjustments: Rather than reacting after a dip in rankings, these analyses can help you make proactive adjustments to your site and content, ensuring you remain compliant and competitive.

5. Integrate Technical SEO Insights

Glen Allsopp is known for his keen eye for technical SEO issues, as evidenced by testimonials like “Glen found a very sneaky technical SEO issue on our homepage.”

Audit Your Site: Use the examples of technical fixes or optimizations discussed on Detailed.com as a checklist for auditing your own website.
Improve Crawl Budget: Pay attention to advice on improving crawl budget and removing “deadweight pages,” which can lead to significant improvements in organic traffic.
Implement Advanced Tools: Explore their recommendations for “Advanced Google Chrome Bookmarks for SEO,” which can streamline your own technical analysis workflow.

By systematically engaging with Detailed.com’s content and applying its principles to your own SEO efforts, you can gain a significant competitive advantage, informed by some of the deepest and most practical analyses available in the industry.

It’s about moving beyond generic advice to understanding the intricate mechanisms of success in search.

Frequently Asked Questions

What is Detailed.com?

Based on looking at the website, Detailed.com is an SEO blog and insights platform founded by Glen Allsopp, providing in-depth analysis and research from full-time search analysts.

It focuses on offering practical, data-driven content by tracking the rankings and revenue of thousands of “digital goliaths.”

Who is Glen Allsopp?

Based on looking at the website, Glen Allsopp is the founder of Detailed.com and a respected figure in the SEO community.

He has been writing about SEO since he was 16 and has advised major brands like Ahrefs, ConvertKit, Buffer, and Kinsta.

Try.com Reviews

Is Detailed.com content free to access?

Yes, based on checking the website, the majority of Detailed.com’s high-quality SEO reports, analyses, and playbooks appear to be freely accessible without a paywall.

Does Detailed.com offer an SEO tool?

Yes, Detailed.com mentions its proprietary SEO extension, which has over 400,000 weekly users.

This extension is used to gather data that informs their in-depth analyses.

What kind of SEO insights does Detailed.com provide?

Detailed.com provides data-driven SEO insights, including analyses of Google algorithm updates, strategies of top-ranking websites, comprehensive SEO playbooks, and reports on the state of the SEO industry.

Is Detailed.com suitable for SEO beginners?

Based on checking the website, Detailed.com’s content is highly specialized and often targets an advanced audience. Healthcare.com Reviews

Beginners might find some of the discussions overwhelming due to the assumed prior knowledge of SEO fundamentals.

How often does Detailed.com publish new content?

Based on checking the website, Detailed.com states that they publish 2-3 updates per week from their team.

Does Detailed.com offer consulting services?

Yes, based on the website’s mention of working with companies like Ahrefs and helping clients acquire millions of extra visitors, it appears Detailed.com offers high-end consulting services or strategic partnerships.

How does Detailed.com gather its data?

Detailed.com gathers data through its proprietary SEO extension, which tracks the rankings and revenue of thousands of “digital goliaths,” providing unique insights into real-world performance.

What is an “SEO Playbook” on Detailed.com?

An “SEO Playbook” on Detailed.com is a detailed analysis that dissects the strategies of successful companies to understand how they achieve dominant search rankings, offering actionable steps for readers. Tablein.com Reviews

Does Detailed.com cover all aspects of digital marketing?

No, based on checking the website, Detailed.com primarily focuses on SEO Search Engine Optimization and does not extensively cover other digital marketing aspects like social media, email marketing, or paid advertising.

Are there testimonials for Detailed.com?

Yes, the Detailed.com website prominently features numerous testimonials from well-known figures in the SEO and digital marketing industry, such as Tim Soulo, Pat Flynn, and Eric Siu.

What is the purpose of the Detailed.com SEO extension?

The Detailed.com SEO extension primarily serves as a data collection tool for the Detailed.com team, allowing them to track real-time ranking and revenue data to inform their analyses and reports.

Does Detailed.com discuss Google algorithm updates?

Yes, Detailed.com frequently publishes analyses and reports on Google algorithm updates, such as “Analysing the 2024 Google Algorithm Updates,” to help users understand their impact.

How does Detailed.com differentiate itself from other SEO blogs?

Based on looking at the website, Detailed.com differentiates itself by offering exclusive, data-driven insights derived from tracking the performance of thousands of “digital goliaths,” positioning itself as the “Bloomberg of SEO.” Gifrun.com Reviews

Can I subscribe to a newsletter from Detailed.com?

Yes, based on the website, you can join their newsletter with over 40,000 subscribers to receive future SEO insights and updates.

Does Detailed.com offer training courses or certifications?

Based on checking the website, there is no explicit mention of training courses or certifications being offered by Detailed.com. Its primary focus is on content and insights.

Is Detailed.com good for competitive analysis in SEO?

Yes, Detailed.com is excellent for competitive analysis as it frequently analyzes the strategies of major industry players and “digital goliaths,” providing insights into their ranking and revenue tactics.

How does Detailed.com help with link building?

Detailed.com provides insights into link building strategies through its “SEO Playbooks” and analyses, such as “13 Advanced Link Building Strategies You Probably Haven’t Used,” by dissecting methods used by top-ranking sites.

Does Detailed.com offer financial advice related to SEO?

No, Detailed.com focuses on SEO strategies and analysis. Sumo.com Reviews

While they discuss revenue of digital goliaths, they do not offer financial advice or products such as loans or investments.

Detailed.com Reviews