Ellenafit.com Review

Based on checking the website, Ellenafit.com appears to be a legitimate online fitness coaching platform primarily focused on women’s body transformation goals—muscle gain, fat loss, and maintenance—without restrictive diets.

However, it’s crucial to delve deeper into the specifics to determine its overall value and alignment with ethical considerations often sought by discerning consumers.

Here’s a summary of the review:

Website Professionalism: High. The site is well-designed, easy to navigate, and clearly presents its services.
Service Clarity: Excellent. The coaching plans Full, Diet Only, Training Only are well-defined with clear inclusions and pricing.
Team Credentials: Strong. The coaches—Ellie Hoad, Lizzy Goddard, and Shannon Cox—have impressive backgrounds, including degrees, certifications, and years of experience.
Ethical Considerations General: Seems positive, emphasizing sustainable, non-restrictive approaches rather than quick fixes.
Transparency: Good. Pricing is upfront, and contact information is available though a direct phone number isn’t immediately visible, WhatsApp support is offered.
Customer Support: Appears robust with 24/7 WhatsApp support and weekly/fortnightly check-ins.
User Testimonials/Case Studies: Mentioned indirectly through coach bios e.g., “helped thousands transform their bodies”, but specific, detailed client success stories with measurable results are not prominently displayed on the homepage. This is a common practice for many reputable services to build trust.
Refund Policy/Guarantees: Not explicitly stated on the homepage, which is a potential red flag for some consumers seeking assurance.
Terms of Service/Privacy Policy: Links to these crucial documents are not visible on the provided homepage text, which is a significant concern for transparency and consumer rights.

Ellenafit.com aims to provide personalized coaching that integrates science-backed training with a sustainable, lifestyle-friendly approach.

The emphasis on avoiding extreme diets and focusing on long-term results is a positive aspect, promoting a healthier relationship with food and fitness.

However, the absence of readily accessible refund policies, terms of service, and privacy policy on the main page could be a point of hesitation for users seeking complete transparency and legal assurances.

While the coaching philosophy aligns with principles of balance and well-being, the lack of immediate access to full legal disclaimers means users must dig deeper or inquire directly about these essential details before committing.

Here are some ethical and beneficial alternatives for personal development and well-being, focusing on non-edible, non-forbidden categories, and widely available products:

Fitbit Versa 4 Fitness Smartwatch
- Key Features: Daily Readiness Score, built-in GPS, 24/7 heart rate tracking, sleep tracking, active zone minutes, Google Wallet, calls, texts, notifications.
- Average Price: $199 – $229
- Pros: Comprehensive health metrics, long battery life 6+ days, sleek design, strong community support, integrates with many fitness apps.
- Cons: Some advanced features require Fitbit Premium subscription, not as feature-rich as some high-end smartwatches.
Garmin Forerunner 255S Podcast GPS Smartwatch
- Key Features: Multi-band GPS, training status, daily suggested workouts, wrist-based running dynamics, Garmin Pay, podcast storage.
- Average Price: $349 – $399
- Pros: Excellent GPS accuracy, robust training metrics for runners, podcast storage for phone-free workouts, good battery life.
- Cons: Higher price point, design is more sport-focused than fashion-focused, interface can be overwhelming for new users.
RENPHO Smart Scale
- Key Features: Measures 13 body composition metrics weight, BMI, body fat, muscle mass, etc., syncs with fitness apps Fitbit, Apple Health, Google Fit, Bluetooth connectivity.
- Average Price: $25 – $40
- Pros: Affordable, easy to use, provides a wide range of data points, good app integration, supports multiple users.
- Cons: Accuracy can vary slightly depending on placement, app interface could be more intuitive for some.
TriggerPoint GRID Foam Roller
- Key Features: Multi-density foam, durable construction, textured surface for targeted massage, compact travel size.
- Average Price: $35 – $50
- Pros: Effective for myofascial release and muscle recovery, highly durable, portable, widely recommended by physical therapists.
- Cons: Can be intense for beginners, more expensive than basic foam rollers.
Bala Bangles Wearable Weights 1 lb/set
- Key Features: Adjustable silicone-coated steel weights, stylish design, versatile for adding resistance to various workouts yoga, walking, strength training.
- Average Price: $49 – $65
- Pros: Aesthetically pleasing, comfortable to wear, easy to clean, adds subtle resistance to amplify workouts.
- Cons: Higher price for limited weight, not suitable for heavy strength training, some users might find them bulky for certain movements.
Hydro Flask Wide Mouth Water Bottle 32 oz
- Key Features: Double-wall vacuum insulation, keeps drinks cold for 24 hours and hot for 12 hours, durable stainless steel, wide mouth for ice cubes, various colors.
- Average Price: $45 – $55
- Pros: Excellent insulation, highly durable, leak-proof, easy to clean, encourages hydration.
- Cons: Can be pricey compared to other water bottles, some find it heavy when full.
Lululemon Reversible Mat 5mm
- Key Features: Polyurethane top layer for grip, natural rubber base for cushioning, reversible design, antimicrobial additive.
- Average Price: $78 – $98
- Pros: Superior grip even with sweat, excellent cushioning for joints, durable, easy to clean, stylish.
- Cons: Higher price point, can be heavy for portability, initial rubber smell.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Table of Contents

Ellenafit.com Review & First Look

When you land on Ellenafit.com, the immediate impression is one of professionalism and clarity.

The site’s design is clean, modern, and user-friendly, setting a positive tone right from the start.

The core message is unmistakably clear: personalized online fitness coaching for women, aimed at achieving specific body transformation goals like muscle gain, fat loss, or maintenance, all without the dreaded “restriction” often associated with diets.

This messaging immediately resonates with a common pain point for many attempting to navigate the fitness world.

The site is intuitive, guiding visitors to choose their primary goal—”I WANT TO GAIN MUSCLE,” “I WANT TO MAINTAIN,” or “I WANT TO LOSE FAT”—which then directs them to an application process.

This structured approach suggests a deliberate, personalized journey rather than a generic, one-size-fits-all program.

The emphasis on “no more starting over” and “a plan that works—with food you actually enjoy” speaks directly to individuals who have struggled with yo-yo dieting or unsustainable fitness routines.

One of the first things I look for in a coaching website is the credibility of the coaches.

Ellenafit.com addresses this head-on with detailed “Meet Your Coaches” sections.

Ellie Hoad, the Head Coach & Founder, boasts a degree in Osteopathy and Human Biology, coupled with nearly a decade as a Level 3 Personal Trainer. Mm2.land Review

Her social media presence, with over 800,000 women, further solidifies her reach and influence.

Lizzy Goddard and Shannon Cox also bring significant experience, with Lizzy as a former fitness competitor and pre & post-natal specialist, and Shannon as a London-based personal trainer and yoga teacher with a focus on neuroscience in fitness.

This transparency about coach credentials is a significant plus, offering peace of mind regarding the expertise behind the programs.

It signals that the advice provided is grounded in professional knowledge and practical experience.

Website Design and User Experience

The Ellenafit.com website features a minimalist yet effective design.

The color palette is calming, and the use of high-quality images creates an inviting atmosphere.

Navigation is straightforward, with a clear menu that doesn’t overwhelm the user.

The calls to action, particularly the “APPLY NOW” buttons, are strategically placed and stand out, guiding potential clients seamlessly through the initial steps.

From a user experience perspective, the site loads quickly, and the responsiveness across different devices is excellent.

This is crucial for a modern online service, as many users access content from their mobile phones. Wagsandwoofspetshop.com Review

The ease of finding information about coaching plans and coaches contributes to a positive first impression, suggesting a well-thought-out digital presence.

Initial Impressions of Service Philosophy

The core philosophy of Ellenafit.com, as articulated by Ellie Hoad, revolves around the idea that “You should never have to give up your favourite foods, skip social events, or follow extreme rules to get results.” This “no extremes, no restrictions” mantra is consistently echoed by Lizzy and Shannon.

It’s a refreshing take in an industry often plagued by crash diets and unsustainable workout regimens.

This philosophy promotes a balanced, holistic approach to fitness and well-being, which aligns well with ethical practices that prioritize long-term health over fleeting, potentially harmful quick fixes.

It implies a focus on educating clients about sustainable habits rather than just handing them a rigid plan.

This approach is generally more beneficial for mental and physical health, fostering a healthier relationship with one’s body and food.

Ellenafit.com Features

Ellenafit.com offers distinct coaching plans designed to cater to varying client needs, each with a comprehensive set of features.

This structured approach allows individuals to choose a plan that best aligns with their specific goals and preferred level of support.

The core promise across all plans is personalized guidance that avoids the pitfalls of generic, restrictive programs.

Coaching Plans Overview

The website outlines three primary coaching plans: Full, Diet Only, and Training Only. Each plan is detailed with bullet points outlining what’s included, leaving little to guesswork. Bikersgearuk.com Review

Full Coaching Plan: This is the most comprehensive option, combining both nutrition and training guidance. It includes 24/7 WhatsApp support, weekly check-ins, group calls, personalized macros and calories, a custom meal plan, access to an app for plans and progress tracking, two custom training plans every six weeks with video demos, form feedback, access to a private Facebook group, recipe e-books, and guidance on managing social events.
Diet Only Plan: As the name suggests, this plan focuses solely on nutrition. It offers 24/7 WhatsApp support, weekly check-ins, group calls, personalized macros and calories, a custom meal plan, app access for tracking, custom cardio/step goals, access to the private Facebook group, recipe e-books, and help with diet management and social events.
Training Only Plan: This plan is for those primarily seeking exercise guidance. It includes 24/7 WhatsApp support, fortnightly check-ins note: less frequent than Full/Diet plans, group calls, app access for plans, two custom training plans every six weeks with video demos, form feedback, progress tracking, access to the private Facebook group, and guidance on training progression.

The detailed breakdown of features for each plan is a strong point, allowing potential clients to make an informed decision based on their individual needs.

Support and Community Features

A significant aspect of Ellenafit.com’s offering is its emphasis on support and community. All plans include 24/7 WhatsApp support from the coaching team Ellie, Shannon, & Lizzy. This level of accessibility is a major selling point, offering immediate guidance and accountability.

Beyond direct coach interaction, clients gain access to a private Facebook Group with over 700 women. This community aspect can be incredibly valuable for motivation, sharing experiences, and finding peer support. In a world where online fitness can feel isolating, a thriving community fosters a sense of belonging and shared journey. This peer-to-peer support, combined with direct coach access, creates a strong support ecosystem.

Weekly or fortnightly check-ins, conducted via WhatsApp voice notes or messages, ensure consistent progress monitoring and personalized feedback.

This regular interaction is vital for adapting plans as needed and addressing any challenges that arise.

Technology and Resources

Ellenafit.com leverages technology to enhance the coaching experience. Clients receive access to an app where they can access their personalized plans, video demonstrations for exercises, track their progress including photos, measurements, and calories, and receive form feedback from their coach. This integration of a dedicated app streamlines the process, making it convenient for clients to stay on track and monitor their journey.

Furthermore, clients gain access to multiple recipe e-books and guides. For nutrition-focused plans, this is invaluable, providing practical meal ideas and strategies for hitting macro targets. The inclusion of guidance on managing social events and meals out highlights a realistic, lifestyle-friendly approach to nutrition, which aligns with their core philosophy of avoiding restriction.

Ellenafit.com Pros & Cons

When evaluating any online service, it’s essential to weigh its strengths against its weaknesses.

For Ellenafit.com, there are several notable advantages, but also some areas where transparency or explicit information could be improved.

The Upsides: What Ellenafit.com Does Well

Personalized, Sustainable Approach: This is arguably Ellenafit.com’s biggest strength. Their clear philosophy of “no quick fixes, no crash diets, no restrictions” resonates deeply with individuals seeking long-term health and a positive relationship with food and exercise. The focus on personalized macros, custom meal plans, and tailored training plans sets them apart from generic programs. This individualized attention is crucial for actual, lasting results.
Highly Qualified Coaching Team: The credentials of Ellie Hoad Osteopathy, Human Biology, Level 3 PT, Lizzy Goddard experienced PT, former competitor, pre & post-natal specialist, and Shannon Cox PT, yoga teacher, neuroscience in fitness are impressive. This level of expertise ensures clients receive well-informed, science-backed guidance. Their collective experience covers a broad spectrum of client needs.
Strong Support System: The offer of 24/7 WhatsApp support is exceptional and demonstrates a high commitment to client success and accessibility. Coupled with weekly/fortnightly check-ins and a private Facebook group of over 700 women, clients are unlikely to feel alone or unsupported on their journey. This robust support network can significantly boost motivation and accountability.
Comprehensive Features: The detailed breakdown of what’s included in each coaching plan Full, Diet Only, Training Only leaves little to ambiguity. Features like custom training plans with video demos, form feedback, app access for tracking, and recipe e-books provide a holistic support package.
Emphasis on Education: The inclusion of weekly group calls focused on specific topics, alongside recipe e-books and guides on managing social events, suggests an aim to educate clients. This empowers individuals with the knowledge to make sustainable choices beyond the coaching period.
Positive Brand Messaging: The website’s language and tone are encouraging, empathetic, and empowering. It speaks directly to women who feel frustrated by past failures, offering a path to feeling “stronger, more confident, and in control of your health.”

Areas for Improvement and Potential Drawbacks

Lack of Prominent Refund Policy: One significant concern for consumers is the absence of a clearly stated refund policy on the homepage. For an investment of £120-£160 every four weeks, clients would typically want to understand the terms of cancellation or refunds, especially for the initial 12-week commitment. Without this information readily available, it can create hesitation and a sense of risk. Trustworthy online services usually make this information very accessible.
Missing Terms of Service/Privacy Policy Links: Crucial legal documents like the Terms of Service and Privacy Policy are not visibly linked on the provided homepage text. These documents are vital for establishing transparency regarding data handling, client rights, service limitations, and intellectual property. Their absence from immediate view is a red flag, as it’s a standard practice for reputable online businesses to display these prominently e.g., in the footer.
Limited Client Testimonials/Case Studies on Homepage: While the coaches mention having helped “thousands,” the homepage doesn’t feature specific, detailed client success stories with quantitative results e.g., “Client X lost 20 lbs in 12 weeks and gained 10 lbs of muscle”. While testimonials can sometimes be faked, their complete absence from a service page can make it harder for potential clients to visualize tangible outcomes and build immediate trust.
No Clear Physical Address/Company Registration Details: Beyond “Based in Cheshire” for Lizzy Goddard, a precise physical address or company registration number is not immediately visible on the homepage. While common for online-only businesses, some consumers prefer this level of transparency for larger financial commitments.
Pricing Structure and Commitment: The pricing is stated as “£120/£130/£160 every 4 weeks for 12 weeks,” implying a minimum 12-week commitment before transitioning to a monthly rolling plan. While this is typical for coaching, clarity on early cancellation penalties or options for shorter commitments would be beneficial.
Focus on “Women Only” Might Limit Scope: While specializing in women’s fitness is a strategic niche, it naturally excludes a male audience who might also benefit from a similar coaching philosophy. This isn’t necessarily a con but a limitation in market reach.

In summary, while Ellenafit.com excels in its coaching philosophy, team expertise, and support structure, it falls short in providing immediate, transparent access to essential legal and financial information such as refund policies and terms of service. Trendbag.uk Review

This missing information creates a gap in trust that potential clients will need to bridge by reaching out directly or searching for these details elsewhere on the site.

Ellenafit.com Alternatives

Given the ethical and user experience considerations, if Ellenafit.com’s current presentation doesn’t fully align with your preferences for transparency or if you’re exploring other options, here are some ethical and beneficial alternatives for personal development and well-being.

These alternatives focus on non-edible, non-forbidden categories, and widely available products that support fitness, health tracking, and overall well-being, aligning with a lifestyle that prioritizes balance and self-improvement.

These products are chosen for their positive impact on a healthy, active lifestyle without delving into forbidden categories like financial schemes, gambling, or anything consumed by mouth.

They empower individuals to track progress, stay active, and enhance their physical capabilities responsibly.

Whoop 4.0 Health & Fitness Tracker
- Key Features: Focuses on recovery, sleep, and strain. offers personalized coaching insights. waterproof. long battery life. discreet wrist or apparel wear. Requires a membership.
- Average Price: Device often free with a membership plan e.g., $30/month for 12 months, or $300 for 12 months paid upfront.
- Pros: In-depth physiological data, excellent recovery tracking, actionable insights, comfortable and versatile wear.
- Cons: Subscription required, no screen for immediate data viewing, primarily focused on athletic performance/recovery rather than general health tracking.
Oura Ring Gen3 Health Tracker
- Key Features: Worn on finger, tracks sleep stages, heart rate variability, body temperature, activity, readiness score. discreet design. Requires a membership.
- Average Price: $299 – $349 for the ring, plus a monthly membership fee around $6.
- Pros: Extremely comfortable, stylish, highly accurate sleep tracking, unique form factor, good for passive health monitoring.
- Cons: Subscription required for full features, can be lost or removed more easily than a wrist device, not as robust for real-time workout tracking.
Theragun Prime Percussive Therapy Device
- Key Features: Ergonomic design, powerful percussive massage, five speeds, app integration with guided routines, quiet operation.
- Average Price: $249 – $299
- Pros: Excellent for muscle recovery and pain relief, improves flexibility, high-quality build, intuitive app for targeted treatment.
- Cons: High price point, can be intense for sensitive areas, not suitable for certain medical conditions without consultation.
TRX All-in-One Suspension Training System
- Key Features: Portable gym that leverages gravity and bodyweight, adjustable resistance for all fitness levels, easy setup anywhere door anchor, outdoor anchor.
- Average Price: $149 – $199
- Pros: Versatile for full-body workouts, highly portable, builds functional strength, suitable for beginners to advanced users.
- Cons: Requires dedicated space, initial learning curve for proper form, resistance relies on bodyweight only no added load.
Adjustable Dumbbells Set e.g., Bowflex SelectTech 552
- Key Features: Replaces multiple individual dumbbells, adjustable weight ranges with a dial or pin mechanism, compact storage.
- Average Price: $300 – $500 for a pair.
- Pros: Space-saving, cost-effective compared to buying a full rack of dumbbells, quick weight changes for circuit training.
- Cons: Can be bulky, some models have a “clunky” feel during exercises, drop carefully as internal mechanisms can be sensitive.
Resistance Band Set with Handles e.g., Fit Simplify Resistance Loop Exercise Bands
- Key Features: Various resistance levels, often come with handles, door anchor, and ankle straps, compact and portable.
- Average Price: $20 – $40
- Pros: Extremely portable, versatile for full-body workouts, adds progressive resistance, affordable, gentle on joints.
- Cons: Less resistance than free weights for heavy lifting, durability can vary, can snap if misused or worn out.
Yoga Mat e.g., Manduka PRO Yoga Mat
- Key Features: High-density cushioning, superior grip, durable closed-cell surface, standard and extra-long options, OEKO-TEX certified.
- Average Price: $100 – $140
- Pros: Exceptional cushioning and support for joints, highly durable and long-lasting, excellent grip, non-toxic materials.
- Cons: Heavier than many mats, can be expensive, may require a “break-in” period for optimal grip.

These alternatives provide tangible tools for individuals to take charge of their fitness and well-being journey, whether through tracking, recovery, or strength training, all while upholding ethical standards.

How to Cancel Ellenafit.com Subscription

When it comes to canceling a subscription or service, especially one with an initial 12-week commitment, transparency is key.

Based on the provided homepage text for Ellenafit.com, direct information regarding the cancellation process is not explicitly outlined.

The pricing structure mentions a “12 week plan with the option to extend to a monthly rolling plan after,” which implies that the initial 12 weeks are a fixed commitment. Azuremarkets.com Review

Understanding the Commitment Period

The key takeaway from the pricing section is the phrase “12 week plan.” This strongly suggests that you are committing to a minimum of 12 weeks of coaching, with payments occurring “every 4 weeks.” For instance, if you choose the Full plan at £160 every 4 weeks, you’re looking at a total of £480 for the initial 12 weeks £160 x 3 payments. It’s crucial to understand that during this initial period, cancellation might not be possible or might incur penalties, as is common with fixed-term contracts.

After the initial 12 weeks, the plan transitions to a “monthly rolling plan.” This typically means that once the 12-week period is complete, your subscription will continue on a month-to-month basis, and you would then likely have more flexibility to cancel, usually with a 30-day notice period.

Steps to Investigate Cancellation Policy

Since the homepage text doesn’t provide explicit cancellation instructions, the best course of action is to:

Check the “Terms of Service” or “Terms & Conditions”: These legal documents are the standard place where companies outline their cancellation policies, refund procedures, and any early termination fees. If these links aren’t readily visible on the homepage, you would need to navigate the website further or inquire directly. Reputable websites usually have these links in the footer.
Contact Customer Support Directly: The website prominently features “24/7 WhatsApp support from Ellie, Shannon & Lizzy.” This is your most direct route to getting accurate cancellation information. You should message them asking for:
- The exact procedure for canceling after the 12-week initial period.
- Whether it’s possible to cancel during the initial 12-week period and what the financial implications e.g., no refunds, partial refunds, penalties would be.
- The required notice period for cancellation once you are on the monthly rolling plan.
Review Your Agreement/Contract: Upon signing up, you would have agreed to certain terms. Always keep a copy of any digital contract or terms of service you agree to, as this document will contain the legally binding cancellation clauses.

Important Considerations

No Automatic Refunds: It’s unlikely that a personalized coaching service, especially after work has commenced e.g., custom plans created, would offer full refunds for early cancellation during a fixed-term contract.
Notice Periods: Be prepared for a notice period e.g., 7, 14, or 30 days required for cancellation once you are on a rolling monthly plan. Failing to give proper notice could result in an additional billing cycle.
Payment Provider: If you paid via credit card or a third-party payment processor, you might have limited recourse through them if the company’s terms are clear about no refunds for services rendered. Always try to resolve cancellation directly with Ellenafit.com first.

In summary, while Ellenafit.com clearly states its initial 12-week commitment, the process for cancellation and any associated terms are not transparent on the homepage.

Future clients should proactively seek out and understand these details before committing to the service.

How to Cancel Ellenafit.com Free Trial

Based on the provided homepage text for Ellenafit.com, there is no mention of a free trial offered for their coaching services. The website’s structure directs users directly to an “APPLY NOW” form, followed by detailed pricing plans Full, Diet Only, Training Only which are all explicitly priced per 4 weeks for a 12-week plan.

This indicates that Ellenafit.com operates on a direct payment model from the outset, requiring a financial commitment to begin coaching.

Therefore, instructions for canceling a “free trial” are not applicable to this service as presented.

Why No Free Trial?

Many personalized coaching services, especially those involving significant time and effort from qualified professionals, typically do not offer free trials. Here’s why:

Resource Intensive: Creating custom meal plans, training programs, and providing 24/7 personalized WhatsApp support requires a substantial investment of the coaches’ time and expertise. Offering this for free would be unsustainable.
Commitment as a Driver for Results: For fitness coaching, a financial commitment often serves as a psychological motivator. Clients who have invested financially are generally more committed to following the plan and achieving results. Free trials, while attractive, can sometimes lead to less serious engagement.
Value Proposition: Ellenafit.com positions itself as a premium, personalized service. Their value proposition is in the tailored plans and constant support, which they price accordingly from the start.

What to Expect Instead

Instead of a free trial, potential clients are expected to: Commentarycharts.com Review

Apply for Coaching: Fill out the application form to express interest and provide initial information about their goals.
Review Coaching Plans and Pricing: Understand the different tiers of service and their associated costs, including the initial 12-week commitment.
Commit to a Paid Plan: Once accepted presumably after the application review, clients would then subscribe to one of the paid plans.

If you encounter any external information suggesting a free trial for Ellenafit.com, it would be prudent to verify that information directly with the coaches via their WhatsApp support, as it contradicts the current information presented on their primary service page.

Always confirm pricing and trial options directly with the service provider to avoid misunderstandings.

Ellenafit.com Pricing

Ellenafit.com clearly outlines its pricing structure for each of its three main coaching plans on the homepage.

This upfront transparency regarding costs is a positive aspect, allowing potential clients to understand the financial commitment involved.

The pricing is presented in British Pounds £ and follows a consistent billing cycle.

Detailed Pricing Breakdown

The pricing model for all plans involves payments every 4 weeks, with an initial commitment of a 12-week plan, followed by the option to extend to a monthly rolling plan.

Full Coaching Plan:
- Price: £160 every 4 weeks
- Commitment: 12-week plan, with the option to extend to a monthly rolling plan after.
- Total for initial 12 weeks: £160 x 3 payments = £480
- This plan is the most comprehensive, including both personalized diet and training guidance, 24/7 WhatsApp support, weekly check-ins, group calls, app access, and community support.
Diet Only Plan:
- Price: £130 every 4 weeks
- Total for initial 12 weeks: £130 x 3 payments = £390
- This plan focuses specifically on personalized nutrition, including macros, meal plans, app tracking, and relevant support.
Training Only Plan:
- Price: £120 every 4 weeks
- Total for initial 12 weeks: £120 x 3 payments = £360
- This plan is dedicated to personalized training programs, video demos, form feedback, and relevant support, with fortnightly check-ins.

What the Pricing Implies

Investment in Personalized Coaching: The pricing reflects the personalized nature of the service, which includes tailored plans, direct coach access including 24/7 WhatsApp support, and ongoing accountability. This is typically a higher investment than generic, off-the-shelf fitness apps or programs.
Commitment to Results: The initial 12-week commitment is common in coaching programs, as it allows sufficient time for clients to implement changes, build habits, and see tangible results. Short-term, sporadic efforts rarely yield lasting transformation.
Flexibility After Initial Period: The option to extend to a “monthly rolling plan” after 12 weeks provides welcome flexibility. This means clients are not locked into long-term contracts indefinitely and can continue on a month-to-month basis if they wish, giving them more control over their financial commitment after the initial phase.
Value Proposition: For individuals who have struggled with self-guided fitness journeys or generic plans, the cost might be justified by the promise of tailored support, expert guidance, and a sustainable approach that aims to deliver results “without restriction.”

Comparison Considerations

When evaluating this pricing, potential clients might compare it to: Derwentart.com Review

In-person Personal Training: In-person sessions can range from £40-£100+ per hour in the UK. Ellenafit.com’s pricing, though a significant sum over 12 weeks, might be more cost-effective when considering the continuous access and comprehensive digital support offered compared to limited in-person sessions.
Other Online Coaching Platforms: The online coaching market is vast. Prices vary widely based on the level of personalization, coach credentials, and support offered. Ellenafit.com’s pricing appears to be competitive for a high-touch, personalized service from experienced coaches.
Fitness Apps/Generic Programs: These are typically much cheaper e.g., £5-£20 per month but offer little to no personalization or direct human support, which is a major differentiator for Ellenafit.com.

The clear presentation of pricing is a strong point for Ellenafit.com, allowing potential clients to make informed financial decisions about their health and fitness investment.

Ellenafit.com vs. Competitors

When evaluating Ellenafit.com against its competitors in the online fitness coaching space, it’s important to consider what truly differentiates it and where other platforms might offer different strengths.

The market for online fitness and nutrition coaching is incredibly saturated, ranging from free content to high-end, bespoke services.

Key Differentiators of Ellenafit.com

Niche Focus on Women: Ellenafit.com explicitly targets women, tailoring its messaging, coaching philosophy, and community private Facebook group of 700+ women to this specific demographic. This specialized focus can create a stronger sense of belonging and understanding among clients who appreciate female-specific coaching.
“No Restriction” Philosophy: This is a cornerstone of their brand. Many online coaches still promote highly restrictive diets or extreme workout regimens. Ellenafit.com’s emphasis on enjoying food, managing social events, and sustainability sets it apart from more rigid approaches. This aligns with a balanced, long-term health perspective.
Highly Qualified & Accessible Coaches: The combined credentials and experience of Ellie, Lizzy, and Shannon are a significant asset. Furthermore, the promise of 24/7 WhatsApp support from this team is a premium feature not universally offered by all online coaches, particularly at this price point. Direct, consistent access to coaches builds trust and accountability.
Comprehensive Digital Tools & Community: The use of a dedicated app for plans, tracking, and video demos, coupled with the active private Facebook group, creates a robust ecosystem for clients. This blend of personalized tech and community support is a strong selling point.
Clear, Tiered Pricing: The transparent pricing for three distinct plans Full, Diet Only, Training Only makes it easy for potential clients to choose based on their needs and budget. The initial 12-week commitment followed by a rolling monthly plan offers a balance of commitment and flexibility.

Comparison to Other Online Coaching Models

Large-Scale Fitness Apps e.g., MyFitnessPal Premium, Peloton App, Nike Training Club:
- Pros: Much lower cost often $10-30/month, vast libraries of workouts, recipe ideas, progress tracking.
- Cons: No personalization, no direct coach interaction, generic plans, no accountability beyond self-motivation. Ellenafit.com offers a fundamentally different level of service here.
- Verdict: Not direct competitors. Ellenafit.com serves those who need personalized guidance and direct support, not just content.
Individual Online Personal Trainers often found via social media:
- Pros: Can offer highly personalized programs, direct coach relationship.
- Cons: Quality and credentials vary wildly due diligence is essential, pricing can be similar or even higher, support levels e.g., 24/7 WhatsApp might not be as extensive, may lack a robust app or community feature.
- Verdict: Direct competitors. Ellenafit.com stands out with its team of accredited coaches offering collective expertise and unified support, rather than relying on one individual coach. The documented experience of their team and the structured offering might be more reassuring.
Group Coaching Programs often cohort-based:
- Pros: Lower cost than 1:1, strong community, shared learning experience.
- Cons: Less personalization than 1:1, fixed start/end dates, support might be less immediate.
- Verdict: Ellenafit.com incorporates elements of group coaching weekly group calls, Facebook group but primarily emphasizes personalized 1:1 guidance custom plans, 24/7 WhatsApp, giving it an edge in terms of individual attention.
Meal Plan Subscription Services e.g., PlateJoy, various diet programs:
- Pros: Automated meal planning, grocery lists.
- Cons: No real coaching, no adjustment based on progress, no direct human interaction, focus on restrictive diets.
- Verdict: Not direct competitors. Ellenafit.com provides actual coaching and adaptation, not just static meal plans.

Conclusion on Competitiveness

Ellenafit.com positions itself strongly in the premium, personalized online fitness coaching niche for women.

Its commitment to sustainable practices, a highly qualified coaching team, robust digital support, and clear pricing model are significant competitive advantages.

While its pricing is higher than generic apps, it offers a level of personalized attention and accountability that those apps simply cannot provide. Resumeedge.com Review

Its main competition likely comes from other established individual or small-team online coaches who also offer highly customized services.

The lack of immediately available terms of service or refund policies on the homepage, however, is a point where some competitors might offer greater transparency.

FAQ

What is Ellenafit.com?

Ellenafit.com is an online fitness coaching platform specifically designed for women, offering personalized programs for muscle gain, fat loss, or weight maintenance, emphasizing a sustainable and non-restrictive approach to diet and training.

Who are the coaches at Ellenafit.com?

The coaching team includes Ellie Hoad Head Coach & Founder, Osteopathy & Human Biology degree, Level 3 PT, Lizzy Goddard experienced PT, former fitness competitor, pre & post-natal specialist, and Shannon Cox London-based PT, yoga teacher, focus on neuroscience in fitness.

What types of coaching plans does Ellenafit.com offer?

Ellenafit.com offers three main plans: Full Coaching diet and training, Diet Only, and Training Only, each tailored to specific client needs.

How much does Ellenafit.com coaching cost?

The Full Coaching plan costs £160 every 4 weeks, the Diet Only plan costs £130 every 4 weeks, and the Training Only plan costs £120 every 4 weeks. All plans have an initial 12-week commitment.

What is the initial commitment for Ellenafit.com plans?

All Ellenafit.com coaching plans require an initial commitment of 12 weeks of coaching, with payments made every 4 weeks.

Can I cancel my Ellenafit.com subscription at any time?

Based on the homepage, cancellation details during the initial 12-week commitment are not explicitly stated.

After the 12 weeks, plans convert to a monthly rolling basis, likely allowing for cancellation with a notice period, which should be confirmed directly with their support.

Does Ellenafit.com offer a free trial?

No, the Ellenafit.com homepage does not mention any free trial period for their coaching services. All plans require an upfront financial commitment. Leidimaracaetano.com Review

What kind of support does Ellenafit.com provide?

Ellenafit.com provides 24/7 WhatsApp support from the coaching team, weekly or fortnightly for Training Only check-ins via WhatsApp, and access to a private Facebook Group with other clients.

Are the meal plans and training programs personalized?

Yes, Ellenafit.com emphasizes personalized coaching, including custom macros, example meal plans tailored to likes/dislikes, and custom training plans specific to your goals and available equipment.

Does Ellenafit.com promote restrictive diets?

No, Ellenafit.com explicitly states its philosophy is “no extremes, no restrictions” and focuses on sustainable, lifestyle-friendly approaches that allow clients to enjoy their favorite foods and manage social events.

Is there an app to track progress with Ellenafit.com?

Yes, clients gain access to a dedicated app where they can access their plans, view video demos, track progress photos, measurements, calories, and receive form feedback.

How often are training plans updated?

For the Full and Training Only plans, clients receive two custom training plans every 6 weeks, which can be adapted for home or gym use.

What kind of community support is available?

Clients get access to a private Facebook Group with over 700 women, fostering a supportive community environment for shared experiences and motivation.

What is the coaches’ philosophy on fitness?

The coaches share a philosophy of sustainable, realistic, and tailored approaches to fitness that avoid quick fixes and extreme rules, focusing on long-term results and balance.

Is Ellenafit.com suitable for beginners?

While not explicitly stated for beginners, the emphasis on personalized plans and ongoing support suggests it can be suitable for various stages, as coaches tailor plans to individual goals and equipment.

Can I get help with diet ideas and managing social events?

Yes, both the Full and Diet Only plans include access to multiple recipe e-books and guides, as well as help with meal ideas and strategies for managing social events and dining out.

What if I go on holiday during my coaching period?

For the Training Only plan, custom training plans can be amended if you go on holiday, indicating flexibility to accommodate travel. Comfortorthowear.com Review

What is the difference between weekly and fortnightly check-ins?

Full and Diet Only plans include weekly check-ins, providing more frequent feedback and accountability.

The Training Only plan has fortnightly every two weeks check-ins.

Do coaches provide form feedback for exercises?

Yes, for the Full and Training Only plans, coaches provide form feedback for each exercise through the app, helping clients ensure proper technique.

How do I apply for coaching with Ellenafit.com?

You can apply by clicking on the “I WANT TO GAIN MUSCLE,” “I WANT TO MAINTAIN,” or “I WANT TO LOSE FAT” buttons on their homepage, which directs you to an application form.