How Does Holidaymerchant.co.uk Work?

Holidaymerchant.co.uk operates on a model that blends an online presence with a traditional, human-assisted travel booking process. Unlike many large online travel agencies (OTAs) that facilitate instant, self-serve bookings, Holidaymerchant.co.uk primarily acts as a lead generation platform, directing users to engage directly with their sales or customer service team.

User Journey Initiation

The process begins when a user visits the Holidaymerchant.co.uk website. The site serves as a digital shop window, showcasing various holiday destinations and featured tours with attractive visuals and starting prices. Users can browse through different destinations like Dubai, Maldives, New York, or specific tour packages such as “Atlantis The Palm” or “Multi Centre Holiday of Dubai and Mauritius.”

Information Gathering and Engagement

The website provides a general overview of the company’s offerings and promises, such as “economical fares” and “high customer satisfaction.” Key selling points like “flexible bookings” and “locally based guides” are highlighted to entice potential customers. As users explore, they can get an idea of the types of holidays available and a rough price range for certain featured deals.

The Contact-Based Booking Model

Crucially, when a user decides to “Book Now” or requires more information beyond what’s presented on the page, they are directed to the “Contact” page. This page typically features a contact form, the company’s phone number (+44 02071836018), and an email address ([email protected]). This signifies that the actual booking process is not automated through an online payment gateway or instant confirmation system. Instead, it relies on:

• Phone Calls: Users calling the provided number to speak directly with a travel consultant.
• Email Inquiries: Users sending an email with their requirements.
• Contact Form Submissions: Users filling out a form with their details and travel preferences, prompting a callback or email response from Holidaymerchant.co.uk.

Human Interaction and Customisation

Once contact is initiated, Holidaymerchant.co.uk’s travel consultants likely engage directly with the customer. This allows for:

• Detailed Itinerary Planning: Discussing specific dates, preferred airlines, hotel types, and desired activities.
• Price Quotations: Providing exact, up-to-date pricing based on the customer’s specific travel parameters.
• Deal Sourcing: Leveraging their “advantageous partnerships with all global-airline-alliance’s & member carriers” to find the most “economical fares” for the customer’s chosen dates and destinations.
• Personalised Advice: Offering recommendations and addressing any specific concerns or requests the customer might have.
• Payment Processing: Guiding the customer through the payment process, which is likely handled offline or through secure payment links provided during the direct interaction, rather than through a public online portal on the website.

Post-Booking Support

Presumably, post-booking support, including handling changes, cancellations, or providing travel documents, would also be managed through direct communication channels (phone and email), given the initial booking model. This method ensures human oversight throughout the customer journey, from inquiry to travel completion. Holidaymerchant.co.uk Review & First Look