Krystianszastok.co.uk Review

Based on looking at the website Krystianszastok.co.uk, it appears to be a legitimate online presence for an SEO consultant based in London. The site offers bespoke SEO services aimed at increasing organic traffic and improving Google rankings for businesses.

Here’s an overall summary of the review:

• Overall Trustworthiness: Moderate to High
• Transparency: Good (clear explanation of services, process, and experience)
• Security: Appears standard for a consultant’s website (HTTPS enabled).
• Ethical Considerations (Islamic Perspective): Generally permissible, as SEO services themselves are not inherently contradictory to Islamic principles. It focuses on ethical business practices and fair competition in the digital sphere.
• Key Missing Elements for Higher Trust: Lacks a dedicated “About Us” page with more personal background beyond experience, a comprehensive “Privacy Policy” directly linked in the footer, or detailed “Terms of Service.” While the contact information is present, a physical address for a consultant service is often a strong trust signal.
• Recommendation: Proceed with caution, but generally acceptable for exploring SEO services if the missing elements are clarified during consultation.

The website clearly outlines the consultant’s experience, services offered, and an engagement process. It emphasises bespoke strategies, weekly communication, and performance-based work, which are strong points for client confidence. However, for a website representing a professional service, certain standard trust elements are either less prominent or entirely missing, which can slightly diminish overall confidence from a strict review standpoint. The focus on legitimate, white-hat SEO techniques aligns with ethical business practices encouraged in Islam, which values transparency and fair dealings.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Best Alternatives for Digital Marketing and Business Growth

While Krystianszastok.co.uk offers SEO services, here are some broader alternatives for businesses looking to enhance their online presence ethically and effectively:

• Semrush
  • Key Features: Comprehensive SEO toolkit (keyword research, site audit, competitor analysis, rank tracking), content marketing tools, PPC research, social media management.
  • Average Price: Varies based on plan, typically £100-£400+ per month for business plans.
  • Pros: All-in-one solution, widely used by professionals, extensive features, regular updates.
  • Cons: Can be overwhelming for beginners, higher price point for full functionality.
• Ahrefs
  • Key Features: Strongest backlink checker, site explorer for competitor analysis, keyword explorer, content explorer, site audit.
  • Average Price: Similar to Semrush, typically £80-£350+ per month.
  • Pros: Excellent for link building and competitor analysis, intuitive interface, reliable data.
  • Cons: Less focus on PPC or social media compared to Semrush, can be costly.
• Google Analytics
  • Key Features: Free web analytics service, tracks website traffic, user behaviour, conversion tracking, real-time data.
  • Average Price: Free (Google Analytics 4).
  • Pros: Essential for understanding website performance, integrates seamlessly with other Google services, powerful insights.
  • Cons: Steeper learning curve for advanced features, data can be complex to interpret without experience.
• Google Search Console
  • Key Features: Monitors website’s search performance, identifies indexing issues, provides keyword performance data, helps with sitemaps and security.
  • Average Price: Free.
  • Pros: Direct insights from Google on how your site performs in search, crucial for SEO health checks.
  • Cons: Primarily diagnostic, doesn’t offer proactive SEO strategy tools.
• Canva
  • Key Features: User-friendly graphic design platform, templates for social media, presentations, marketing materials, drag-and-drop interface.
  • Average Price: Free basic plan, Pro subscription around £10-£12 per month.
  • Pros: Easy to use for non-designers, vast library of assets, great for quick visual content.
  • Cons: Limited advanced design capabilities compared to professional software, some premium features require subscription.
• Mailchimp
  • Key Features: Email marketing automation, audience management, landing page builder, creative assistant, basic CRM functionalities.
  • Average Price: Free for basic features and small lists, paid plans vary based on contacts and features (e.g., £10-£100+ per month).
  • Pros: User-friendly, excellent for small to medium businesses, strong analytics for campaigns.
  • Cons: Pricing can scale quickly with large contact lists, some advanced automation features require higher tiers.
• WordPress.org
  • Key Features: Open-source content management system (CMS), highly customisable with themes and plugins, suitable for blogs, e-commerce, and corporate sites.
  • Average Price: Free software, but requires hosting (e.g., £5-£30 per month for shared hosting) and potentially premium themes/plugins.
  • Pros: Extremely flexible, large community support, strong for SEO when properly configured, full control over your site.
  • Cons: Requires technical understanding for setup and maintenance, hosting costs, security vigilance needed.

Krystianszastok.co.uk Review & First Look

Krystianszastok.co.uk presents itself as the online hub for an experienced SEO consultant based in London. The website’s initial impression is clean and professional, focusing heavily on direct messaging about the benefits of SEO and the consultant’s experience. The site immediately addresses common pain points of businesses seeking SEO services, such as a lack of transparency or unclear results from other freelancers. This direct approach aims to build trust from the outset.

The homepage serves as a comprehensive overview of the consultant’s offerings. It highlights over 15 years of experience in the SEO field, working with notable British businesses like EDF Energy and Motorway.co.uk. This immediately lends credibility. The emphasis is placed on bespoke strategies, weekly communication, and a performance-based approach, which are key differentiators for clients looking for tailored solutions and clear accountability. The site uses a direct call to action, encouraging visitors to book a “FREE SEO consulting call,” which is a common and effective lead generation tactic in the consultancy space.

Initial Impressions and User Experience

Upon landing on Krystianszastok.co.uk, the user is greeted with a relatively simple, uncluttered layout. The main navigation is minimal, focusing on immediate contact or further exploration of services. The text is prominent, detailing the consultant’s value proposition.

• Clarity of Purpose: The website’s purpose—to offer SEO consultancy—is immediately clear. There’s no ambiguity about what Krystian Szastok does.
• Ease of Navigation: Navigation is straightforward, with clear links to contact forms. However, the site structure is quite flat, relying on a long scrolling homepage rather than distinct service pages beyond the main content.
• Visual Appeal: The design is functional rather than overtly flashy, using a clean layout and professional imagery where present. It prioritises information delivery over elaborate aesthetics.
• Responsiveness: The website appears to be responsive, adapting well to different screen sizes, which is crucial for modern web presence and user accessibility. According to recent data, mobile devices account for over 50% of global web traffic, making mobile responsiveness a critical factor for any professional website.

Trust Signals and Credibility

The website employs several strategies to build trust with potential clients. Beyond the explicit claims of experience, it leverages testimonials and a clear communication promise.

• Experience Highlighted: The claim of “over 15 years of experience” is prominently displayed, suggesting deep expertise in a constantly evolving field.
• Client Mentions: Naming well-known British businesses like EDF Energy and Motorway.co.uk as past clients adds significant weight to the consultant’s claims. While specific case studies are not detailed on the homepage, these mentions serve as strong social proof.
• Testimonial: A quoted testimonial from “Nikki Laker, review via TrustPilot” is included, offering a positive external validation of the consultant’s work and transparency. Trustpilot is a widely recognised review platform, adding authenticity.
• Contact Information: A clear contact email and phone number are provided, which is essential for business credibility. The offer of a free consultation further lowers the barrier to initial engagement.

Krystianszastok.co.uk Pros & Cons

When evaluating Krystianszastok.co.uk, it’s important to look at both its strengths and areas where it could be improved, particularly from the perspective of a strict review that values transparency and comprehensive information.

Strengths of the Website

The website clearly communicates a professional and client-centric approach, highlighting specific advantages for businesses looking for SEO services.

• Strong Emphasis on Bespoke Strategies: The consultant explicitly states, “My SEO services are bespoke, which means I design a custom plan for each client.” This is a significant advantage, as one-size-fits-all SEO rarely yields optimal results. This tailored approach suggests a deep understanding of unique business needs.
• Transparent Communication and Accountability: The website promises “communicates with you weekly, stays accountable and delivers on time, on value, week in, week out.” This commitment to regular updates and accountability is highly attractive to clients who have experienced poor communication with other consultants. The use of Trello for project management further supports this claim.
• Performance-Based Approach: The phrasing “works on a performance basis” suggests a focus on tangible results and ROI, aligning the consultant’s success with the client’s. This incentivises the consultant to deliver measurable improvements.
• Extensive Experience Highlighted: With “over 15 years of experience,” the consultant positions himself as a seasoned expert. This depth of experience implies a robust understanding of SEO trends, algorithm changes, and problem-solving. This is crucial in a field that evolves as rapidly as SEO. Data indicates that seasoned professionals often deliver more stable and long-term SEO gains compared to newer practitioners.
• No Long-Term Contracts: The “month-by-month basis” contract flexibility is a major benefit. It reduces perceived risk for clients and implies confidence in the consultant’s ability to retain clients through performance rather than contractual lock-ins.
• Free Consultation Offer: Offering a “free, no strings attached SEO consultation” and even a “FREE SEO mini audit” is an excellent way to engage potential clients and demonstrate value upfront without commitment.

Areas for Improvement and Missing Elements

Despite its strengths, Krystianszastok.co.uk could enhance its trustworthiness and user experience by incorporating some standard elements commonly found on professional service websites.

• Lack of a Dedicated “About Us” Page: While the homepage provides information about experience, a dedicated “About Us” section could offer a more personal narrative, team details (if applicable), and perhaps a mission statement. This helps build rapport and humanises the brand. A robust “About Us” page can increase user engagement by up to 20%.
• Missing Comprehensive Privacy Policy: A clear, easily accessible “Privacy Policy” link in the footer is crucial for demonstrating compliance with data protection regulations (like GDPR in the UK) and building user trust regarding data handling. Its absence is a notable omission for a professional website.
• Absence of Detailed Terms of Service: For a service-based business, “Terms of Service” or “Service Level Agreements” are vital. These documents protect both the client and the consultant by outlining responsibilities, payment terms, cancellation policies, and dispute resolution mechanisms. Their absence might raise questions for larger businesses or those seeking formal agreements.
• No Physical Address: While a phone number and email are provided, a physical business address (even if it’s a co-working space or registered office) adds another layer of legitimacy, especially for a London-based consultant. It reinforces that it’s a real business with a tangible presence.
• Limited Client Case Studies/Portfolio: While EDF Energy and Motorway.co.uk are mentioned, detailed case studies with quantifiable results (e.g., “Increased organic traffic by X% for Y client”) would significantly bolster credibility and demonstrate specific success stories. A dedicated portfolio section is common for consultants.
• Basic FAQ Section on Homepage: The mention of an “SEO Plugin: FAQ Schema” implies an understanding of FAQs, but the website itself doesn’t feature a prominent, comprehensive FAQ section addressing common client queries about services, process, or pricing in detail.
• No Blog or Resources Section: A blog or resource section offering insights into SEO trends, tips, or industry news could position the consultant as a thought leader and provide additional value to visitors, enhancing authority and attracting organic traffic.

Krystianszastok.co.uk Alternatives

When seeking professional SEO services, a range of consultants, agencies, and tools are available, offering different approaches and specialisations. For those in the UK, numerous ethical alternatives exist that focus on white-hat SEO techniques and transparent practices.

UK-Based SEO Agencies and Consultants

These alternatives offer similar services with varied structures, from individual consultants to full-service agencies.

• Liberty Marketing
  • Overview: A multi-award-winning digital marketing agency based in Cardiff, UK, offering SEO, PPC, content marketing, and PR. They have a strong focus on data-driven strategies and transparent reporting.
  • Key Features: Full-service SEO (technical, on-page, off-page), content creation, digital PR, conversion rate optimisation (CRO).
  • Pros: Established reputation, broad service offering, dedicated account management, strong client testimonials.
  • Cons: Agency pricing may be higher than a freelance consultant, less one-on-one interaction compared to a solo consultant.
• Exposure Ninja
  • Overview: A prominent digital marketing agency based in Nottingham, UK, known for its comprehensive approach to SEO, content marketing, and conversion optimisation. They offer a free marketing review as a lead-in.
  • Key Features: SEO audits, keyword research, link building, local SEO, international SEO, website design services.
  • Pros: Transparent process, strong educational content (books, webinars), tailored strategies for various business sizes.
  • Cons: Service packages might be structured, potentially less flexibility than a freelancer for highly niche requests.
• Blue Array SEO
  • Overview: A specialist SEO agency based in Reading, UK, focusing exclusively on large and enterprise-level SEO projects. They are known for their deep technical expertise and strategic thinking.
  • Key Features: Technical SEO, content strategy, link acquisition, SEO migration support, bespoke SEO training.
  • Pros: Deep technical expertise, high-level strategic input, impressive client roster.
  • Cons: Primarily caters to larger businesses, potentially out of budget for SMEs, less emphasis on direct “freelance” style engagement.
• Passion Digital
  • Overview: A London-based independent digital marketing agency offering a range of services including SEO, PPC, social media, and content marketing. They emphasize a partnership approach and measurable results.
  • Key Features: Organic search strategies, paid search management, social media campaigns, analytics and reporting.
  • Pros: Integrated approach to digital marketing, strong focus on ROI, based in London.
  • Cons: Agency structure means multiple points of contact, potentially less agile than a single consultant.

DIY SEO Tools and Platforms

For businesses preferring a more hands-on approach or with smaller budgets, robust SEO tools can provide valuable insights and capabilities. Rustiquehome.co.uk Review

• SE Ranking
  • Overview: An all-in-one SEO and digital marketing platform that offers a comprehensive suite of tools for keyword research, competitor analysis, backlink monitoring, website audits, and rank tracking. It’s often praised for its balance of features and affordability.
  • Key Features: Keyword research, competitor analysis, website audit, backlink checker, rank tracker, marketing plan module.
  • Pros: More affordable than some premium tools, comprehensive features, user-friendly interface, includes a local marketing tool.
  • Cons: Data accuracy might occasionally be slightly less robust than industry leaders like Ahrefs/Semrush, though still highly reliable.
• Screaming Frog SEO Spider
  • Overview: A desktop programme that crawls websites like a search engine bot, allowing users to analyse technical SEO aspects quickly. It’s a fundamental tool for technical SEO audits.
  • Key Features: Finds broken links, audits redirects, analyses page titles & meta data, discovers duplicate content, extracts data with XPath/CSSPath/regex.
  • Pros: Extremely powerful for technical SEO, highly detailed data, free version available for smaller crawls.
  • Cons: Requires technical understanding to interpret data, desktop application only, can be resource-intensive for very large sites.
• Google Analytics & Google Search Console
  • Overview: As mentioned earlier, these free tools from Google are indispensable. Analytics provides insights into user behaviour on your site, while Search Console shows how your site performs in Google Search results and identifies potential issues.
  • Key Features: GA: Traffic sources, user demographics, conversion tracking. GSC: Keyword performance, indexing status, crawl errors, sitemap submission.
  • Pros: Free, direct data from Google, essential for understanding organic performance, easy integration.
  • Cons: Primarily reporting and diagnostic, less about proactive strategy generation, learning curve for advanced use.

How SEO Can Help Your Business Thrive

Search Engine Optimisation (SEO) is not just about ranking higher on Google; it’s a fundamental digital marketing strategy that can significantly impact a business’s long-term growth and profitability. It’s about ensuring your target audience finds you when they’re actively looking for products or services you offer.

Increased Website Traffic and Visibility

The most direct benefit of effective SEO is the increase in organic website traffic. When your website ranks higher in search engine results pages (SERPs) for relevant keywords, more people will see and click on your listing.

• Higher Search Engine Rankings: By optimising your site for relevant keywords, technical performance, and user experience, search engines like Google will deem your site more authoritative and relevant, pushing it higher up the search results. Studies show that the first result in Google typically receives over 30% of all clicks.
• More Qualified Leads: Unlike paid advertising, where you pay for every click, SEO attracts users who are actively searching for information, products, or services related to your business. This means the traffic you receive is inherently more qualified, leading to higher conversion rates. For example, a business ranking for “best halal butcher London” will attract users already seeking that specific service.
• Enhanced Brand Awareness: Consistent high rankings increase your brand’s visibility. When your business frequently appears at the top of search results, it builds recognition and familiarity among potential customers, even if they don’t click through immediately. This cumulative exposure leads to stronger brand recall.

Building Credibility and Trust

In today’s digital landscape, trust is paramount. High search engine rankings contribute significantly to a business’s online credibility.

• Authority and Reliability: Consumers tend to trust businesses that appear at the top of search results. A high ranking signals to potential customers that Google (and by extension, the wider online community) considers your business a credible and authoritative source in your industry.
• Improved User Experience: Modern SEO heavily emphasises user experience (UX). This includes fast loading times, mobile-friendliness, easy navigation, and high-quality content. A positive UX not only pleases search engines but also builds trust and encourages visitors to stay longer on your site, reducing bounce rates and increasing engagement.
• Positive Online Reputation: SEO often involves managing online reviews and local listings, which directly impacts your reputation. Businesses with more positive reviews and accurate information across online directories tend to rank higher, further reinforcing trust.

Cost-Effectiveness and Sustainable Growth

Compared to many paid advertising channels, SEO offers a more cost-effective and sustainable long-term marketing solution.

• Lower Cost Per Acquisition (CPA): While SEO requires an initial investment in time and resources (or the cost of an SEO consultant), the traffic generated organically is “free” in the long run. Once you rank, you continue to receive traffic without paying per click, significantly reducing your CPA over time. According to various marketing studies, SEO can deliver a much higher ROI than traditional advertising.
• Long-Term Results: SEO is not a quick fix; it’s an ongoing process. However, the results it delivers are typically long-lasting. Once your site establishes authority and good rankings, it can maintain those positions for extended periods, providing consistent traffic and leads long after initial optimisation efforts.
• Competitive Advantage: Effective SEO allows smaller businesses to compete with larger, more established companies. By targeting niche keywords or excelling in local SEO, small businesses can carve out a significant share of the market that might otherwise be dominated by bigger players with larger advertising budgets.

Understanding the Krystianszastok.co.uk SEO Process

Krystianszastok.co.uk outlines a structured process for its SEO consultancy services, emphasizing collaboration, analysis, and continuous improvement. This provides potential clients with a clear expectation of how the engagement will unfold.

Initial Situation Review and Gap Analysis

The process begins with a comprehensive understanding of the client’s current standing and the competitive landscape. This foundational step is critical for developing an effective, tailored strategy.

• Website and Landscape Review: The consultant starts by reviewing the client’s website to identify current performance, technical issues, and any existing limitations that might hinder rankings. This involves an initial audit of the site’s structure, content, and backlink profile.
• Competitor Analysis: A key component is analysing competitors to understand their SEO strategies, strengths, and weaknesses. This helps identify opportunities for the client to gain an advantage. This often involves looking at competitors’ keywords, content quality, and backlink sources.
• Gap Analysis and Findings Presentation: Based on the reviews, the consultant performs a “gap analysis” to identify what the client is missing compared to top-performing competitors and what opportunities exist. These findings are then presented to the client, providing a clear picture of the current situation and potential areas for improvement.
• Strategic Alignment: The consultant works collaboratively with the client to agree on the direction of the campaign. This ensures that the SEO strategy aligns with the client’s overall business goals and priorities.

Ongoing Execution and Collaboration

After the initial strategy is set, the process moves into continuous execution, supported by regular communication and project management tools.

• Systematic Campaign Execution: The agreed-upon campaign is executed on an ongoing basis. This involves implementing the identified SEO tactics, which could include technical optimisations, content creation and optimisation, link building, and local SEO efforts.
• Weekly/Bi-weekly Conference Calls: A cornerstone of the process is frequent communication. The consultant prefers weekly or bi-weekly conference calls with screen sharing to go over the newest findings, results, and progress. This ensures both parties are always on the same page and fully accountable.
• Project Management with Trello: The use of Trello for project management suggests an organised approach to tasks, deadlines, and responsibilities. This provides a transparent overview of the work being done and its status.
• Utilisation of SEO Tools and Insights: The consultant mentions using “various SEO tools, outputs and insights” which are shared with the client. This includes data from industry-standard tools for keyword tracking, site health, and competitor monitoring, providing data-driven updates.
• Agile and Flexible Approach: The consultant aims to be “as flexible as possible” and highlights the benefit of an agile way of working. This implies adaptability to changing market conditions or client priorities, which is crucial in the dynamic field of SEO.

Performance Monitoring and Iteration

Effective SEO is an iterative process, requiring continuous monitoring and adaptation based on performance data.

• Frequent SEO Tests: The consultant employs “weekly / biweekly testing of various changes and elements” to quickly identify what is working. This data-driven approach minimises guesswork and ensures that large-scale changes are based on proven tactics. This iterative testing is vital for optimising performance.
• Large-Scale Changes Based on Tests: Successful test results inform larger-scale changes to on-site content, technical SEO, and other elements, ensuring that efforts are focused on strategies with a high likelihood of success.
• Continuous Improvement: The nature of SEO means that strategies must constantly evolve. The consultant’s process implies a commitment to ongoing analysis and refinement to maintain and improve rankings in response to algorithm updates and competitor activity.

Krystianszastok.co.uk Pricing

The Krystianszastok.co.uk website takes a very specific approach to pricing: it doesn’t list any fixed packages or pricing tiers. Instead, it strongly emphasises a “bespoke” and “performance-based” model, with a focus on delivering value and a strong ROI. Prestige-covers.co.uk Review

Customised Pricing Model

The consultant explicitly states: “I don’t offer any pre-packaged SEO services. My consulting is bespoke, tailored to your business’s specific needs and goals.” This indicates that pricing will be determined on a case-by-case basis after an initial consultation and assessment of the client’s unique situation.

• Tailored to Specific Needs: This approach suggests that the cost will directly reflect the scope of work required, the complexity of the SEO challenges, the competitive landscape, and the client’s desired outcomes. For example, a local business targeting a few keywords will have different needs and costs than an e-commerce site aiming for national visibility across hundreds of products.
• Focus on Business Goals: The consultant “take[s] the time to understand your business, your target audience, and your competition” before developing a custom strategy. This implies that pricing is tied to the value of achieving specific business goals (e.g., increased leads, higher sales, improved brand visibility) rather than just a set list of tasks.
• Maximising Budget and ROI: The site mentions “focus[ing] on your business’s priorities to maximize every budget and deliver great results with quantifiable ROI.” This suggests flexibility in structuring the service to fit different budget levels while always aiming for a positive return on investment.

“Month-by-Month Basis” and No Long-Term Contracts

A significant aspect of the pricing and engagement model is the flexibility offered in contract terms.

• Reduced Client Risk: “I don’t have any long term contracts, working with me on a month-by-month basis.” This is a strong selling point for businesses hesitant about committing to lengthy, expensive contracts without seeing proven results. It allows clients to test the relationship and the value delivered without significant upfront risk.
• Performance-Driven Retention: This model implies that the consultant relies on consistently delivering results to retain clients, rather than locking them into long-term agreements. This aligns with the “performance basis” claim and incentivises ongoing high-quality work.
• Transparency and Trust: The absence of long-term commitments can foster greater trust, as it signals the consultant’s confidence in their ability to provide continuous value.

Free Consultation for Initial Assessment

To determine the potential cost, the first step is to engage in a free consultation.

• No-Obligation Discussion: “Book a free SEO consultation call” and “Arrange a free, no strings attached SEO consultation.” This initial 20-minute call allows the consultant to look at the client’s site and respond to specific questions. This serves as a discovery phase where both parties can assess compatibility and the scope of work needed.
• Email for Enquiries: For those unable to complete a captcha for the contact form, an email address is provided (krystian[at]newtide.agency), offering an alternative direct line of communication for pricing or service inquiries.

In summary, Krystianszastok.co.uk adopts a highly flexible and client-centric pricing strategy, where the cost is derived from the customised plan developed for each business, with the added benefit of month-to-month contracts to minimise client risk. This approach is common among high-end freelance consultants who offer tailored, strategic services rather than commoditised packages.

Krystianszastok.co.uk vs. Competitors

When evaluating Krystianszastok.co.uk against its competitors, primarily other freelance SEO consultants and digital marketing agencies in the UK, several differentiating factors emerge, particularly regarding their service model, experience, and pricing structure.

Freelance Consultant vs. Agency Model

Krystianszastok.co.uk operates under a freelance consultant model, which offers distinct advantages and disadvantages compared to larger agency structures.

• One-on-One Engagement: With a freelance consultant, clients typically work directly with the expert. This often means more personalised attention, direct communication, and a deeper understanding of the client’s business from a single point of contact. Agencies, by contrast, might assign an account manager who acts as an intermediary between the client and a team of specialists (e.g., content writers, technical SEOs, link builders).
• Agility and Flexibility: Freelancers often have greater flexibility in their processes, pricing, and ability to adapt quickly to client needs or market changes. They can be more agile than agencies bound by more rigid internal structures and processes.
• Cost Efficiency (Potentially): While Krystianszastok.co.uk doesn’t list prices, freelance consultants often have lower overheads than agencies, which can translate to more competitive pricing for similar expertise, especially for bespoke services that avoid agency-level retainers.
• Scope of Services: Agencies typically offer a broader range of integrated digital marketing services (PPC, social media, web design, PR) under one roof, whereas a freelance SEO consultant like Krystian Szastok focuses specifically on SEO. Businesses needing a full-service marketing solution might prefer an agency, while those with specific SEO needs might find a specialist freelancer more appealing.

Experience and Specialisation

Krystianszastok.co.uk strongly leverages its “over 15 years of freelance SEO experience,” which positions it against both seasoned agencies and newer consultants.

• Depth of Experience: The claimed 15 years of experience is a significant competitive edge. Many agencies might have collective experience, but an individual consultant with such a long track record suggests a deep understanding of SEO’s evolution and consistent adaptation to algorithm changes (e.g., Panda, Penguin, Core Web Vitals updates).
• Bespoke Strategy Focus: The emphasis on “bespoke” strategies sets it apart from agencies that might rely on templated solutions for certain client types. This tailored approach is often preferred by businesses with complex SEO challenges or unique market positions. Competitors offering generic “SEO packages” might miss the nuances of a specific business.
• Accountability and Transparency: The promise of weekly communication, performance-based work, and “no long-term contracts” sets a high bar for transparency and accountability. Some agencies, particularly those with less client-centric models, might be less transparent about results or push for longer contracts.

Trust Signals and Missing Elements

While the site highlights testimonials and client mentions, comparing its trust signals against competitors reveals areas for improvement.

• Online Presence & Reputation: Larger agencies often have extensive online footprints, with multiple reviews on platforms like Google, Clutch, and Trustpilot, detailed case studies, and a strong blog presence. Krystianszastok.co.uk has a single testimonial on its homepage, which while positive, doesn’t match the breadth of social proof of larger agencies.
• Documentation and Policies: As noted previously, the absence of clearly linked Privacy Policies and Terms of Service on Krystianszastok.co.uk is a notable difference compared to most established agencies that prominently display these legal documents to build trust and ensure compliance.
• Team Depth: While Krystian Szastok offers extensive individual experience, an agency can deploy a team of specialists (e.g., dedicated technical SEO, content writers, outreach specialists) on a single project, potentially allowing for parallel workstreams and higher output for very large-scale projects.

In conclusion, Krystianszastok.co.uk positions itself as a highly experienced, flexible, and accountable freelance SEO consultant focusing on bespoke solutions. Its competitive advantages lie in direct engagement, significant experience, and client-friendly contract terms. However, it competes with agencies that offer broader services, deeper team resources, and often a more comprehensive display of established trust signals and formal documentation. The choice between Krystianszastok.co.uk and a competitor would depend on a client’s specific needs, budget, and preference for a direct consultant relationship versus a multi-team agency model.

How to Get Started with Krystianszastok.co.uk

Engaging with Krystianszastok.co.uk is designed to be straightforward, beginning with a low-commitment consultation. The website provides clear steps for potential clients to initiate contact and explore the possibility of collaboration. Francisstonedesign.co.uk Review

Step 1: Book a Free SEO Consultation Call

The primary call to action on the website is to schedule a free, no-obligation consultation. This is the recommended first step for anyone interested in their services.

• Accessing the Booking: The website prominently features several “Book a FREE SEO consulting call” buttons. Clicking these buttons will likely lead to a contact form or a direct scheduling link.
• What to Expect on the Call: The site clarifies that this is a “free, no strings attached SEO consultation.” During this 20-minute call, Krystian will “look at your site and respond to your specific questions.” This initial conversation is designed to be a discovery session, allowing both parties to assess compatibility and the scope of potential work. It’s an opportunity for you to articulate your SEO challenges and goals, and for the consultant to provide initial insights.
• No Pressure Commitment: The website explicitly states, “If you’d like to work together after that, great. If not – no hard feelings, I’m happy to help and take a chance on that.” This no-pressure approach is reassuring and encourages genuine inquiries.

Step 2: Alternative Contact Methods

If the online booking method is unsuitable or you prefer direct communication, alternative contact options are available.

• Email: The website provides an email address: krystian (at) newtide.agency. This is a direct channel for inquiries, especially if you encounter issues with the contact form or captcha.
• Phone Call: A direct phone number is listed: +44 745 518 3193. This allows for immediate verbal communication to discuss your needs or arrange a consultation. Calling can be beneficial for urgent inquiries or if you prefer a more personal initial touchpoint.
• Free Mini Audit: The site also mentions an option to “Arrange a FREE SEO mini audit,” which could be a preliminary step before a full consultation, offering some initial insights into your website’s performance.

Step 3: Preparing for Your Consultation

To make the most of your free consultation, it’s advisable to come prepared with some key information and questions.

• Your Website URL: Have your website address ready for the consultant to review.
• Your Business Goals: Be clear about what you hope to achieve with SEO (e.g., increase organic traffic by X%, generate Y leads, improve rankings for specific keywords, expand into new markets).
• Current SEO Challenges: Identify any existing SEO issues you’re aware of (e.g., low rankings, slow site speed, no organic traffic).
• Competitors: Know who your main online competitors are. This helps the consultant understand your market landscape.
• Budget (Optional but helpful): While pricing is bespoke, having a general idea of your marketing budget can help guide the conversation about what’s feasible.
• Specific Questions: Prepare a list of questions you have for the consultant regarding their process, expected results, timelines, or previous client experiences.

By following these steps and coming prepared, you can effectively engage with Krystianszastok.co.uk to explore how their bespoke SEO services might benefit your business. The emphasis on a free, no-pressure consultation makes it an accessible first step for any business considering professional SEO assistance.

FAQ

What services does Krystianszastok.co.uk offer?

Krystianszastok.co.uk offers bespoke SEO consulting services, including keyword research, on-page optimisation, off-page optimisation, content creation and management, reporting and analysis, and technical SEO strategies aimed at increasing organic website traffic and improving Google search rankings.

How much experience does Krystian Szastok have in SEO?

Krystian Szastok claims to have over 15 years of freelance SEO experience, having worked with various leading brands, startups, and rising stars in the UK.

Does Krystianszastok.co.uk offer free consultations?

Yes, Krystianszastok.co.uk offers a free, no-strings-attached SEO consultation call, typically lasting 20 minutes, where the consultant will review your site and answer specific questions.

Are there any long-term contracts required to work with Krystianszastok.co.uk?

No, Krystianszastok.co.uk states that they do not have any long-term contracts and work with clients on a month-by-month basis, offering flexibility.

What is the pricing model for Krystianszastok.co.uk’s services?

Krystianszastok.co.uk does not offer pre-packaged SEO services. The pricing is bespoke and tailored to each business’s specific needs, goals, and budget, determined after an initial consultation.

How does Krystianszastok.co.uk communicate with clients?

The consultant prefers to run weekly or bi-weekly conference calls with screen sharing to discuss findings and results, and uses Trello for project management to ensure accountability. Digi-mags.co.uk Review

Does Krystianszastok.co.uk work with businesses of all sizes?

Yes, Krystianszastok.co.uk states that they work with businesses of all sizes, from helping upskill internal teams in larger organisations to providing SEO consulting for smaller businesses.

What is “bespoke SEO” as offered by Krystianszastok.co.uk?

Bespoke SEO, as offered, means that the consultant designs a custom SEO plan specifically for each client, taking into account their unique business, target audience, competition, and goals, rather than applying a generic strategy.

What is the primary benefit of working with an SEO consultant like Krystian Szastok?

The primary benefits include an agile way of working, potentially reduced cost compared to larger agencies, improved efficiency, and access to over 15 years of specialised SEO expertise focused on delivering quantifiable ROI.

Does Krystianszastok.co.uk provide an SEO audit as part of its services?

Yes, the consultant mentions auditing your website and identifying areas for improvement as part of their SEO consulting services, and also offers a “FREE SEO mini audit.”

What tools does Krystianszastok.co.uk use for SEO?

The website mentions using Trello for project management and “various SEO tools, outputs and insights” which are shared with clients, though specific tool names (beyond Trello) are not listed on the homepage.

Does Krystianszastok.co.uk guarantee specific ranking results?

While the website mentions delivering “great results” and a “performance basis,” it does not explicitly offer guarantees for specific ranking positions, which is common in the SEO industry due to the unpredictable nature of search algorithms.

How does Krystianszastok.co.uk ensure transparency with clients?

Transparency is ensured through weekly or bi-weekly communication calls, sharing of SEO tools’ outputs and insights, and a focus on being accountable for results.

What is the “Free FAQ Schema For Pages and Posts” plugin mentioned on the site?

This is an SEO plugin developed by Krystian Szastok himself, which allows users to display FAQ Schema on their WordPress pages and posts to help Google understand and potentially showcase questions and answers in search results.

Can I contact Krystianszastok.co.uk by phone?

Yes, a phone number, +44 745 518 3193, is provided on the website for direct contact.

What kind of businesses has Krystianszastok.co.uk worked with previously?

The website mentions working with prominent British businesses such as EDF Energy and Motorway.co.uk, indicating experience with larger, well-known clients. Thomasnicholas.co.uk Review

Does Krystianszastok.co.uk offer local SEO services?

While not explicitly detailed as a separate service on the homepage, bespoke SEO strategies often include local SEO optimisation if it aligns with the client’s business goals and target audience.

How long does it take to see results from SEO services?

The website describes SEO as a process for “long-term, sustainable growth,” implying that results will not be instantaneous but will build over time. Specific timelines would likely be discussed during the bespoke strategy development.

What happens after the free SEO consultation call?

If both parties wish to proceed after the free consultation, a custom SEO strategy would be developed, leading to an ongoing engagement on a month-by-month basis. If not, there’s no obligation.

Is Krystianszastok.co.uk suitable for very small businesses with limited budgets?

The website states, “I focus on your business’s priorities to maximize every budget,” and “I charge fair prices for my services, and I am always willing to work with my clients to find a solution that fits their needs and budget,” suggesting they can accommodate smaller budgets, though bespoke services imply a custom cost.