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What is “Facebook & Instagram Ad Domination” and who is it for?

“Facebook & Instagram Ad Domination” is an online course designed to teach businesses, particularly e-commerce stores, how to effectively run and scale their advertising campaigns on Facebook and Instagram. It’s ideal for social media managers, e-commerce business owners, and anyone from a beginner to an intermediate level who wants to improve their Return on Investment (ROI) and Return on Ad Spend (ROAS) through Meta ads.

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Who is Jack Paxton, the instructor of the course?

Jack Paxton is the industry expert behind “Facebook & Instagram Ad Domination.” He has extensive experience in advertising, reportedly managing over $200 million in ad spend. Users often praise his practical, no-fluff approach to teaching, highlighting his real-world experience.

What kind of content can I expect in the course?

The course covers a wide range of topics, including proper Facebook ad account setup, understanding and implementing the Meta Pixel and Conversion API, various Facebook audience types (custom, lookalike, broad), campaign objectives, and strategies for building and optimizing top-of-funnel and bottom-of-funnel campaigns. It also includes practical tools like templates and calculators.

Is the course content up-to-date with current Facebook and Instagram ad trends?

The course focuses on fundamental and core concepts of effective advertising, which remain relevant despite platform changes. Additionally, it provides “extra trainings, webinar recordings, etc.” which are intended to help keep the content current and address the latest Meta ad algorithms and features, such as Advantage+ campaigns and broad audience targeting. What Are the Benefits of Using Facebook & Instagram Ad Domination?

How long is the course, and is it a one-time purchase?

The core video content for “Facebook & Instagram Ad Domination” is approximately 2.5 hours, with additional hours in supplementary materials like extra trainings and webinar recordings. If purchased through AppSumo, it is typically a one-time payment of $49, granting lifetime access to the course and its updates, without any recurring fees.

Does this course cover organic social media marketing like hashtags or content strategy?

No, the “Facebook & Instagram Ad Domination” course is specifically focused on paid advertising strategies on Facebook and Instagram. It does not cover organic social media marketing techniques, such as hashtag optimization, content scheduling, or growth strategies for non-paid posts.

What kind of results can I expect from taking this course?

While individual results can vary, users report gaining a clearer understanding of how Meta ads work, improving their ability to troubleshoot campaigns, and being able to implement actionable strategies to get started and scale their ad efforts. The course aims to help you run more profitable campaigns, increase your Return on Ad Spend (ROAS), and generate more leads and sales for your e-commerce business.

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