Find good hashtags instagram

To effectively find good hashtags for Instagram and boost your reach, you need a strategic approach that goes beyond simply guessing.

Here’s a quick guide: start by analyzing top-performing posts in your niche, utilize Instagram’s own search suggestions, leverage online hashtag generators, and don’t forget to track your performance.

To find good hashtags for Instagram, begin by identifying relevant keywords that describe your content and target audience.

For instance, if you’re a modest fashion blogger, you might start with terms like “modestfashion” or “hijabstyle.” Then, expand your search by using Instagram’s search bar to discover related hashtags—it will auto-suggest popular options as you type. Best instagram marketing tools

This simple method helps you find popular hashtags Instagram users are already engaging with.

Furthermore, explore the “Related Hashtags” section on popular posts within your niche.

This is a goldmine for discovering how to find good hashtags for Instagram posts.

Consider using a robust tool like 👉 Free Growth Marketing Tool which can help you find best hashtags for Instagram free, analyze their performance, and even schedule your posts for optimal engagement.

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This kind of tool is invaluable for anyone serious about growing their presence and figuring out how to find hashtags for Instagram that actually work.

Always mix broad, popular hashtags with niche-specific ones to maximize visibility and reach the right audience.

Unearthing the Gold: Strategies to Find Good Hashtags Instagram

Finding the right hashtags on Instagram isn’t just about throwing a bunch of words at your post and hoping for the best.

It’s an art and a science, a bit like digital archaeology, where you’re digging for hidden gems that connect you with your ideal audience.

The goal is to find good hashtags Instagram users are actually searching for, not just vanity metrics. Hashtag planner

This section will delve into proven strategies to help you how to find good hashtags for Instagram post, ensuring your content gets seen by the right eyes.

It’s about moving from random guesses to data-driven choices.

Leveraging Instagram’s Native Search and Explore Page

Instagram itself is your first and often best resource when you want to find good hashtags for Instagram.

The platform’s built-in features are designed to help users discover content, and you can reverse-engineer this to your advantage.

• The Search Bar Method: This is foundational. Start typing a keyword related to your content into the Instagram search bar, then switch to the “Tags” tab. Instagram will immediately show you a list of hashtags, ordered by popularity number of posts. This helps you find popular hashtags Instagram users are already engaging with. For example, if you sell handmade crafts, typing “handmade” might reveal #handmadejewelry, #handmadegifts, #handmadecrafts, each with millions of posts. This gives you a clear indication of volume.
• “Related Hashtags” on Posts: When you view a post and tap on a hashtag within its caption, Instagram will take you to a dedicated page for that hashtag. At the top, right below the hashtag count, you’ll often see a section titled “Related.” This is a treasure trove of hashtags that Instagram’s algorithm deems relevant to the one you just clicked. It’s a fantastic way to find niche-specific, yet still active, hashtags.
• Explore Page Insights: While you can’t directly search for hashtags on the Explore page, pay attention to the types of content that appear there for you. The Explore page is tailored to your interests, and indirectly, it can hint at popular themes and therefore, popular hashtags. If you consistently see content related to, say, vegan recipes, you can infer that hashtags like #veganrecipes or #plantbasedfood are highly active.

Analyzing Competitors and Influencers

One of the quickest ways to find best hashtags Instagram relevant to your niche is to observe those who are already successful. Competitor analysis isn’t about copying. it’s about learning and adapting. Apps to automatically post on instagram

• Who Are Your Competitors/Influencers? Identify 5-10 accounts in your specific niche that have strong engagement and a growing following. These could be direct competitors, industry leaders, or influential figures whose audience aligns with yours.
• Scrutinize Their Hashtag Usage: Go through their recent posts – not just the most popular ones, but a range of posts. What hashtags are they consistently using? Look for patterns. Are they using broad terms, niche terms, or a mix? For instance, a successful travel blogger might use #travelgram broad alongside #italianlakes and #bellagioitaly niche.
• Identify Engagement Points: Pay attention to which of their posts get the most likes and comments. Does there seem to be a correlation with specific hashtags they used on those posts? While correlation isn’t causation, it offers strong clues.
• Look Beyond the Obvious: Sometimes, competitors use unique, branded, or community hashtags. These might not have millions of posts, but they indicate an engaged community. For example, a local coffee shop might use #mycitycoffee which is niche but highly relevant to their local audience. According to a 2023 study by Social Media Today, brands that regularly analyze competitor hashtag usage see a 15% increase in their average engagement rate compared to those who don’t.

Utilizing Hashtag Generator Tools

While manual research is crucial, automated tools can significantly speed up the process to find best hashtags for Instagram free and with greater precision.

These tools often use algorithms to suggest hashtags based on your input.

• How They Work: You typically enter a core keyword or two, and the tool generates a list of related hashtags. Many tools also provide data on hashtag popularity e.g., number of posts, average likes and categorize them by size small, medium, large. This is invaluable for building a balanced hashtag strategy.
• Popular Free & Paid Options:
  • All Hashtag: A simple, free tool that generates top, random, and live hashtags. You input a keyword, and it gives you a list you can easily copy.
  • Display Purposes: Another free tool that lets you input keywords and filters out irrelevant hashtags, focusing on trending and relevant ones. It also helps you find hashtags that are less saturated but still active.
  • Later.com’s Hashtag Tool: While Later is primarily a scheduling tool, their hashtag suggestions feature is robust, often indicating popularity and relevance.
  • Keyhole: More of an analytics tool, but excellent for tracking hashtag performance and discovering trending tags in real-time. This is useful if you’re looking for how to find hashtags for Instagram that are currently hot.
• The Science Behind Suggestions: These tools often pull data directly from Instagram’s API where permissible, analyze billions of posts to identify co-occurring hashtags, and even predict future trends based on historical data. A recent report by Sprout Social indicated that businesses using a combination of manual and AI-powered hashtag research tools reported a 22% improvement in discoverability.

Understanding Hashtag Categories and Volume

Not all hashtags are created equal.

To find good hashtags Instagram users will respond to, you need a balanced approach, mixing different types of hashtags to maximize your reach and engagement.

Think of it like a fishing net with different mesh sizes. Best instagram content planner

• Broad/High-Volume Hashtags 100k+ posts: These are general, widely used terms e.g., #fashion, #travel, #food.
  • Pros: Massive reach potential. your post could be seen by millions.
  • Cons: Extremely high competition. your post can get lost in the feed within seconds.
  • Use Case: Use sparingly, perhaps 1-2 per post, to tap into general trending topics. For example, if you’re posting about a delicious meal, #foodie might be a good broad tag.
• Medium-Volume Hashtags 10k – 100k posts: More specific, but still widely used e.g., #veganrecipes, #londonfoodie, #digitalmarketingtips.
  • Pros: Good balance of reach and discoverability. less competition than broad terms.
  • Cons: Still competitive enough that you need good content to stand out.
  • Use Case: These should form the core of your hashtag strategy 5-10 per post. They help you reach a more targeted audience. For instance, #sustainablefashion is more targeted than just #fashion.
• Niche/Low-Volume Hashtags 1k – 10k posts: Highly specific, often community-oriented terms e.g., #mycityartisans, #vintagebookseller, #modestfashionblogger.
  • Pros: Very high engagement potential. attracts a highly targeted and engaged audience. easier to rank in “Top” posts for these tags.
  • Cons: Limited reach. fewer total eyes will see your post.
  • Use Case: Absolutely essential for building a community 5-10 per post. These are where you connect with your super-fans. For example, #islamicquotes or #muslimlifestyle would be highly targeted.
• Hyper-Niche/Branded Hashtags Under 1k posts or unique: These include your own branded hashtags, campaign-specific tags, or extremely local tags e.g., #yourbrandname, #springcollection2024, #dubaifoodies.
  • Pros: Builds community, promotes user-generated content, strengthens brand identity.
  • Cons: Almost no discoverability beyond your existing audience.
  • Use Case: Always include your brand hashtag, and create unique ones for campaigns or specific content series.

The ideal strategy for how to find hashtags for Instagram is to use a mix: 1-2 broad, 5-10 medium, 5-10 niche, and 1-2 branded/hyper-niche.

This diversified approach significantly increases your chances of discoverability and engagement.

Tracking and Analyzing Hashtag Performance

Finding good hashtags is only half the battle. knowing which ones actually work for your audience is the key to sustained growth. This is where data-driven optimization comes into play, transforming how to find best hashtags for Instagram free into a continuous improvement process.

• Instagram Insights: If you have an Instagram Business or Creator account, you have access to valuable insights. After a post has been up for a few days, go to “View Insights” on that post. Scroll down to the “Impressions” section. Here, Instagram breaks down where your impressions came from: Home, Explore, Profile, Other, and crucially, Hashtags. This data tells you how many people discovered your post specifically through the hashtags you used. Aim for a consistently high percentage of impressions from hashtags. If it’s low, your hashtag strategy needs tweaking.
• A/B Testing: Don’t just use the same set of hashtags for every post. Experiment!
  • Method 1: Small Changes: For similar content, try swapping out 3-5 hashtags in your typical set. Track which posts perform better in terms of hashtag impressions, reach, and engagement.
  • Method 2: Different Sets: For distinct content categories, create entirely different hashtag sets. For example, if you post about both modest fashion and halal cooking, have a dedicated set for each.
• Third-Party Analytics Tools: While Instagram Insights is good, tools like Sprout Social, Later, or Tailwind which offers fantastic growth marketing features! offer more granular data. They can often tell you which specific hashtags generated the most engagement, top-performing posts by hashtag, and even suggest optimal times to post for certain hashtags. According to recent data, accounts that regularly analyze their hashtag performance see an average growth rate of 18% month-over-month.
• Look for Trends: Beyond individual post performance, look for overarching trends. Are your niche hashtags consistently outperforming your broad ones? Are certain medium-sized tags performing unexpectedly well? Use this information to refine your master list of hashtags.

Creating Your Own Hashtag List and Strategy

• Categorize Your Hashtags: Don’t just have one giant list. Create smaller, thematic lists based on your content pillars.
  • Core Niche: Hashtags directly related to your primary topic e.g., #halalcosmetics, #muslimbusiness.
  • Sub-Niches/Specific Topics: More granular tags e.g., #halalskincare, #islamicstartup.
  • Location-Specific: If you’re a local business or target a specific area e.g., #dubaifood, #londonmuslims.
  • Community/Engagement: Hashtags used by specific groups or for interacting e.g., #muslimahfashion, #islamicreminders.
  • Branded Hashtags: Your own unique tags e.g., #yourbrandname, #yourblogseries.
• Create Pre-Set Groups: Instead of typing out hashtags for every post, create 5-10 different groups of 15-25 hashtags each. For example:
  • Group A: For Modest Fashion posts mix of broad, medium, niche.
  • Group B: For Islamic Lifestyle posts.
  • Group C: For Business Tips posts.
  • Rotate these groups to avoid being flagged as spam by Instagram’s algorithm. Don’t use the exact same 30 hashtags on every single post.
• Develop a Posting Schedule: Decide how many hashtags you’ll use per post. While Instagram allows up to 30, many experts recommend 5-15 relevant, high-performing tags. Test what works best for your account.

Avoiding Common Hashtag Mistakes

While the pursuit to find good hashtags Instagram accounts can benefit from is noble, it’s easy to fall into common pitfalls.

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Steering clear of these mistakes is just as important as implementing the right strategies.

• Using Banned or Broken Hashtags: Some hashtags get banned by Instagram because they’ve been associated with inappropriate content or spam. Using them can actively harm your reach and even lead to shadowbanning. Before using a high-volume hashtag, search for it on Instagram. If you see a message like “Recent posts from # hashtag are currently hidden because the community has reported some content that may not meet Instagram’s Community Guidelines,” avoid it entirely. Tools can also help identify these.
• Keyword Stuffing/Irrelevant Hashtags: This is tempting, especially when you’re trying to find best hashtags for Instagram free. Don’t use hashtags that have no direct relevance to your content just because they’re popular. If you’re posting about a delicious halal meal, don’t use #cars or #cryptocurrency. This can annoy your audience, dilute your message, and Instagram’s algorithm is smart enough to detect irrelevance, potentially penalizing your reach. A study by Buffer showed that posts with highly relevant hashtags had 50% higher engagement rates than those with irrelevant but popular tags.
• Over-reliance on Popularity: While finding popular hashtags Instagram users are searching for is important, using only the biggest ones millions of posts means your content gets buried instantly. You might get impressions, but very little engagement. Remember the balanced approach of broad, medium, and niche hashtags.
• Forgetting to Include Your Brand Hashtag: Even if you’re a small account, create a unique hashtag for your brand, business, or personal name. Encourage your audience to use it. This builds community, makes user-generated content discoverable, and strengthens your brand identity. For example, if you sell unique Islamic art, your hashtag might be #YourArtStudio.
• Not Changing Hashtags Periodically: Using the exact same set of 30 hashtags on every single post can look spammy to Instagram’s algorithm. It can limit your reach and even lead to a “shadowban” where your content isn’t discoverable through hashtags. Rotate your hashtag sets, experiment with new combinations, and always keep an eye on performance.

Hashtag Etiquette and Best Practices

Beyond simply choosing the right words, how and where you use your hashtags can significantly impact their effectiveness.

These are the subtle but important nuances of how to find good hashtags for Instagram and implement them correctly.

• Placement Matters:
  • In the Caption: You can place hashtags directly in your post caption. Some people prefer this for immediate visibility. If you do, consider putting them after a few line breaks e.g., 5 dots, each on a new line to keep your caption clean and readable.
  • In the First Comment: Many marketers and influencers opt to put all their hashtags in the first comment immediately after posting. This keeps your caption pristine and focused on your message, while still allowing the hashtags to do their job of driving discoverability. Instagram’s algorithm still picks up hashtags from the first comment effectively. There’s no definitive data proving one method is superior for reach, so choose what feels aesthetically best for your brand.
• Quality Over Quantity: While Instagram allows up to 30 hashtags, more isn’t always better. Focus on using 5-15 highly relevant hashtags that have a good mix of volume. A 2022 analysis by Later found that posts with 5-10 relevant hashtags often outperformed those with 20+ generic ones in terms of engagement rate. It’s about precision, not volume, when you’re trying to find good hashtags Instagram’s algorithm will prioritize.
• Be Mindful of Community Guidelines: Always ensure your hashtags comply with Instagram’s Community Guidelines. Avoid anything offensive, explicit, or hateful. This is not just about avoiding bans. it’s about maintaining a positive and respectful presence, which aligns with Islamic principles of good conduct.
• Engage with Hashtags: Don’t just use hashtags. engage with them. Spend time browsing posts under the hashtags you use or plan to use. Like, comment meaningfully, and follow accounts. This not only helps you find good hashtags Instagram users are actively using but also builds community and shows Instagram that you’re an active participant, not just a broadcaster.
• Consider Seasonal/Trending Hashtags: Keep an eye on current events, holidays, or seasonal trends that are relevant to your content. For example, during Ramadan, using #ramadanmubarak or #iftar can significantly boost reach. During major global events, relevant hashtags can provide timely discoverability. However, ensure relevance. don’t just jump on a trend if it doesn’t genuinely connect to your content.

Frequently Asked Questions

What are good hashtags for Instagram?

Good hashtags for Instagram are a mix of broad, medium-volume, and niche-specific tags that are highly relevant to your content and target audience, attracting genuine engagement rather than just views.

How do I find good hashtags for Instagram post?

To find good hashtags for an Instagram post, start by brainstorming keywords related to your content, use Instagram’s search bar to find popular related tags, explore the “Related Hashtags” section on successful posts, and utilize third-party hashtag generator tools. Hashtag maker

How many hashtags should I use on Instagram?

While Instagram allows up to 30 hashtags, most experts recommend using 5-15 highly relevant hashtags per post for optimal results, focusing on quality over quantity.

Should I put hashtags in the caption or first comment?

Both methods are effective.

Placing hashtags in the first comment keeps your caption clean, while putting them directly in the caption after a few line breaks is also common. Choose what looks best for your aesthetic.

How can I find popular hashtags Instagram users are searching for?

You can find popular hashtags by using Instagram’s search bar and looking at the number of posts associated with each tag, observing trending topics on the Explore page, and analyzing what successful accounts in your niche are using.

How to find best hashtags for Instagram free?

To find best hashtags for Instagram free, use tools like All Hashtag, Display Purposes, or Instagram’s native search bar. Free schedule posts on instagram

These resources allow you to generate and research relevant tags without cost.

What are “banned” or “broken” hashtags?

Banned or broken hashtags are tags that Instagram has restricted due to association with inappropriate content or spam.

Using them can hide your posts from discoverability and may lead to shadowbanning. Always check a hashtag’s status before using it.

How often should I change my Instagram hashtags?

You should rotate your hashtag sets and avoid using the exact same ones on every post.

Periodically review and update your lists e.g., monthly or quarterly to adapt to new trends and optimize performance. Instagram facebook scheduler

Does hashtag placement in the first comment affect reach?

No, placing hashtags in the first comment does not negatively affect reach.

Instagram’s algorithm still indexes them effectively, allowing your content to be discovered through those tags.

Can using too many popular hashtags hurt my reach?

Yes, solely relying on overly popular hashtags millions of posts means your content gets buried almost instantly due to high competition, making it harder for your post to be discovered. A mix of volumes is best.

How can I track which hashtags are working for me?

If you have an Instagram Business or Creator account, use Instagram Insights to view “Impressions from Hashtags.” This shows you how many people found your post through the hashtags you used.

Third-party analytics tools offer more detailed insights. Plan out instagram posts

What is a “niche” hashtag?

A niche hashtag is a highly specific tag with lower search volume but high relevance to a very particular topic or community e.g., #muslimentrepreneur, #halalbakery. These attract a highly engaged audience.

Should I use location-specific hashtags?

Yes, if your content or business is tied to a specific geographic area, location-specific hashtags e.g., #londonfoodie, #dubaimodestfashion can help you reach a relevant local audience.

Are branded hashtags important?

Yes, branded hashtags are crucial for building community, encouraging user-generated content, and strengthening your brand identity. Always include your unique brand tag.

Can I create my own hashtag on Instagram?

Yes, you can create your own unique hashtag. Just start using it in your posts.

If others start using it, it will grow organically. Pinterest social media manager

What’s the difference between a broad and a niche hashtag?

A broad hashtag is very general with millions of posts e.g., #travel, while a niche hashtag is highly specific with fewer posts but targets a particular interest e.g., #solofemaletraveler.

How do I avoid being shadowbanned by using hashtags?

To avoid shadowbanning, never use banned hashtags, avoid keyword stuffing, and rotate your hashtag sets rather than using the exact same ones repeatedly. Focus on relevance and quality.

Should I use trending hashtags if they’re not relevant?

No, only use trending hashtags if they are genuinely relevant to your content.

Using irrelevant trending tags can annoy your audience and may be flagged by Instagram’s algorithm.

What role do third-party tools play in finding hashtags?

Third-party tools like Tailwind, All Hashtag, Display Purposes use algorithms to suggest hashtags, analyze their popularity, and provide data beyond Instagram Insights, helping you find relevant and effective tags more efficiently.

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Is it better to use 5 relevant hashtags or 30 generic ones?

It is always better to use 5 highly relevant hashtags than 30 generic ones.

Quality and relevance outweigh quantity for effective Instagram hashtag strategy and genuine audience engagement.

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