Frankstheflooringstore.com Pricing

Frankstheflooringstore.com takes a very specific, and perhaps old-school, approach to pricing: they don’t display it online. This is a deliberate strategy that aligns perfectly with their overarching message of “See it, Touch it, Trust it” and their “Frank’s Price Promise.” Their pricing model is entirely tied to in-store consultation and quotation, positioning them as a bespoke service provider rather than a transparent online retailer.

Read more about frankstheflooringstore.com:
Frankstheflooringstore.com Review & First Look
Is Frankstheflooringstore.com Legit?
Frankstheflooringstore.com Pros & Cons
Does Frankstheflooringstore.com Work?
Frankstheflooringstore.com Alternatives

The In-Store Quoting Model

The core of Frank’s pricing strategy is to provide personalized quotes after a physical consultation.

• No Online Price Lists: Unlike e-commerce sites that display per-square-foot prices, Frank’s website contains no numerical pricing details for any of their flooring products (carpets, vinyl, laminate, LVT, wood, artificial grass).
• Emphasis on “Book An Estimate”: This call to action is prominent, directing customers to schedule a visit to their home or an in-store consultation to receive a quote. This suggests that pricing is highly variable based on factors like exact measurements, chosen material, installation complexity, and any specific promotions.
• The “Frank’s Price Promise”: This is their key pricing differentiator. They state: “Get a like for like price from another high street retailer. Bring it to us. We’ll beat it. If we can’t beat it, we’ll give you the flooring for free!” This implies that their pricing is designed to be competitive, and they are willing to go above and beyond to secure a sale by guaranteeing the best price.

Factors Influencing Frank’s Pricing (Implied)

While specific numbers are absent, the nature of flooring sales means several factors will influence the final price.

• Material Choice: Different flooring types (e.g., basic carpet vs. premium hardwood vs. luxury vinyl tile) will naturally have vastly different base material costs.
• Quality/Grade of Material: Within each material type, there are varying grades of quality, durability, and aesthetics, all of which impact price.
• Square Footage/Area: The size of the area to be floored is a primary determinant of material quantity and, consequently, total cost.
• Installation Costs: Frank’s offers a “Complementary Estimating Service Available,” suggesting that installation may be a separate or included service, and its cost will vary based on labor, subfloor preparation, and complexity.
• Underlayment/Accessories: Additional items like underlayment, trim, adhesives, and transition pieces will add to the overall project cost.
• Current Promotions/Sales: Like any retailer, Frank’s likely runs seasonal sales or promotions that can affect the final price quoted.
• Competitor Pricing (Price Promise): The “Price Promise” means that their final quoted price will be directly influenced by any lower, comparable quotes a customer brings from other high street retailers.

Pros & Cons of This Pricing Approach

This non-transparent online pricing model has distinct advantages and disadvantages.

• Pros:
  • Encourages In-Person Engagement: Forces customers into stores where they can receive personalized service, see the product firsthand, and be upsold or guided to suitable options.
  • Allows for Flexibility and Negotiation: By not posting fixed prices, Frank’s maintains flexibility to adjust pricing based on individual project scope, competitor quotes, and sales strategies.
  • Builds Trust Through Guarantee: The “Price Promise” is a powerful trust-builder, signaling a commitment to providing value and a competitive edge.
  • Personalized Solutions: Every flooring project is unique. Quoting after an assessment allows Frank’s to provide an accurate, tailored price that includes all necessary components.
• Cons:
  • Lack of Online Transparency: Many modern consumers prefer to do extensive price research online before engaging with a salesperson. The absence of even indicative price ranges can be off-putting.
  • Time-Consuming for Consumers: Getting a quote requires a visit or an appointment, which is less convenient than immediate online price comparison.
  • Comparison Shopping Difficulty: Without online prices, it’s harder for customers to quickly compare Frank’s general pricing against other retailers without investing time in obtaining quotes from multiple sources.
  • Potential for Sticker Shock: If a customer visits without any prior price expectation, the final quote might be higher than anticipated, even with the “Price Promise.”

In essence, Frankstheflooringstore.com’s pricing strategy is an integral part of its brick-and-mortar-first business model.

It’s designed to funnel customers into a direct sales interaction where value and service can be fully demonstrated, rather than relying on automated online transactions. Frankstheflooringstore.com Alternatives