Based on checking the website Genuinestyle.com, it appears to be an online retailer specializing in designer sunglasses. The site claims to offer authentic branded eyewear from popular brands like Oakley, Mulberry, Michael Kors, and Versace, aiming to provide a combination of genuine products, competitive prices, fast delivery, and strong customer service. My analysis suggests they focus on men’s and women’s designer sunglasses.
This review will dive deep into Genuinestyle.com, breaking down its claims, services, and overall user experience.
We’ll explore their brand selection, shipping policies, return procedures, and customer support, giving you a comprehensive look at what to expect.
Think of this as your practical guide to understanding whether Genuinestyle.com truly delivers on its promise of “Genuine Designer Sunglasses – Genuinely Fantastic Prices.”
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IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.
Navigating the Genuinestyle.com Interface and User Experience
When you land on Genuinestyle.com, the first impression is crucial.
A well-designed website can instill confidence, while a clunky one can send you running.
Let’s break down how easy it is to navigate their digital storefront.
Website Layout and Design Aesthetics
The Genuinestyle.com website features a relatively clean and straightforward design.
It prioritizes product visibility with large, clear images, which is essential for an e-commerce site selling visual products like sunglasses. Studynursenotes.com Reviews
The color scheme is professional, leaning towards a neutral palette that allows the products to stand out.
The main navigation is clearly laid out, making it easy to find categories like “Shop Mens,” “Shop Womens,” “Shop Designer Brands,” and “Shop Outlet.”
Ease of Navigation and Search Functionality
Navigating Genuinestyle.com is quite intuitive.
The top-level menu provides quick access to key sections.
What truly stands out is their “fine tune your search” functionality. Users can filter products extensively by: Nextdayspex.com Reviews
- Shape: Helping narrow down styles.
- Lens Colour: From deep dark tones to vibrant bold colorways.
- Frame Colour: To match personal preferences.
- Polarised: A key feature for many sunglass buyers.
- Brand: Allowing direct access to specific designers.
- Bridge Size & Lens Width: For a more precise fit.
- Gender: Categorizing for men and women.
This granular filtering is a significant advantage, allowing users to quickly find what they’re looking for without endless scrolling.
The search bar is also prominently placed, which is a standard but essential feature for quick product lookup.
Product Pages and Information Depth
Each product page on Genuinestyle.com appears to be well-structured, providing necessary details for an informed purchase.
Beyond clear product images, the site features a “Virtual Try On Sunglasses” option, allowing users to “try on” sunglasses using their own photo.
This innovative feature, while not unique to Genuinestyle.com, significantly enhances the online shopping experience for eyewear, mitigating one of the biggest drawbacks of buying sunglasses sight unseen. Startrader.international Reviews
While detailed product specifications materials, dimensions, UV protection specifics beyond just ‘UV protected’ are not immediately evident from a general overview, the presence of a “Try Me” button on product viewing pages is a strong indicator of their commitment to a better user experience.
Authenticity Claims and Brand Portfolio Analysis
In the world of designer goods, authenticity is paramount.
Genuinestyle.com makes strong claims about providing genuine products.
Let’s scrutinize their brand portfolio and their approach to ensuring authenticity.
Verification of Authenticity and Sourcing
Genuinestyle.com explicitly states: “Proven track record of providing authentic branded eyewear at great prices.” This is a bold claim, and for any consumer, verification is key. While the website doesn’t detail their supply chain or specific authentication processes on the homepage, their longevity trading since 2013, as stated on their site and public presence with a registered UK company number 08942127 – Registered in England and a physical registered office address 384 Linthorpe Road, Middlesbrough, Cleveland, TS5 6HA, United Kingdom lend some credibility. Legitimate businesses typically display such information. Furthermore, their stated partnerships with well-known brands like Oakley, Mulberry, Michael Kors, and Versace suggest they likely acquire stock through authorized distributors or direct brand channels, rather than questionable grey markets. This is a common practice for reputable online retailers who specialize in branded goods. Zwclinics.com Reviews
Range of Designer Brands Available
Genuinestyle.com highlights a selection of popular designer brands, including:
- Ralph Lauren Shop Now
- Versace Shop Now
- Oakley Shop Now
- Mulberry Shop Now
- Michael Kors mentioned in text
They also state, “Our wide range of desirable brands and products is constantly expanding with new lines and products being added every week.” This suggests a dynamic inventory.
The presence of both high-fashion labels Versace, Mulberry and performance-oriented brands Oakley indicates a broad appeal to different consumer segments.
A quick check of their “View All Brands” section would provide a complete list, but the highlighted brands are undeniably popular choices in the designer eyewear market.
Competitive Pricing and “Genuinely Fantastic Prices”
The website tagline “Genuine Designer Sunglasses – Genuinely Fantastic Prices” immediately sets an expectation for competitive pricing. Npqarb-ad.myshopify.com Reviews
While specific price comparisons are outside the scope of this general review, the claim implies they aim to offer better deals than traditional brick-and-mortar stores or even some larger online retailers. This often translates to:
- Strategic discounts: Especially evident with their “SPRING SALE – SHOP OUTLET” and “exclusive DEALS” sections.
- Lower overheads: As an online-only retailer, they might have lower operating costs compared to physical stores, allowing them to pass on savings.
- Volume purchasing: Larger stock purchases can lead to better wholesale prices.
Consumers looking for designer eyewear often seek value, and Genuinestyle.com positions itself as a destination for just that, without compromising on authenticity.
This balance is crucial for attracting discerning buyers.
Shipping, Delivery, and Return Policies
Understanding a retailer’s logistics is key to a smooth online shopping experience.
Genuinestyle.com outlines clear policies regarding delivery and returns. Leisurecooker.co.uk Reviews
Free Delivery and Next-Day Options
Genuinestyle.com advertises “Free delivery – Free returns – Next day delivery” prominently. Delving deeper, they specify: “Offering free next working day UK mainland delivery on all orders made by 3pm on weekdays.“
Key takeaways from this policy:
- Cost-Effective: Free delivery is a significant perk, eliminating hidden costs that can deter online shoppers.
- Speed: Next working day delivery is excellent for customers in the UK mainland who need their sunglasses quickly. This is a strong competitive advantage, as many retailers offer standard shipping that can take several days.
- Cut-off Time: The 3 pm weekday cut-off is standard for next-day services, allowing them time to process orders.
- Geographic Scope: The “UK mainland” qualifier is important. Customers outside this area e.g., Highlands, Islands, Northern Ireland may experience different delivery times or costs, though the website doesn’t immediately detail these variations on the homepage.
Free UK Returns Policy and Conditions
The website clearly states, “Free UK Returns: Not the right fit for you? Don’t worry. With free UK returns, we want you to love your sunglasses!” This is a consumer-friendly policy that instills confidence.
Typical conditions for free returns in e-commerce often include:
- Timeframe: A specific window e.g., 14, 30, or 60 days from the date of purchase or receipt for initiating a return.
- Condition of Item: Items must be returned in their original, unused, and resalable condition, with all original packaging, tags, and accessories intact.
- Process: Clear instructions on how to initiate a return, often involving contacting customer service or using an online returns portal.
While Genuinestyle.com’s homepage prominently displays the “Free UK Returns” benefit, accessing their full return policy via a dedicated link likely in their FAQ or footer would provide the granular details, which is crucial for consumers to understand their rights and obligations fully. Orangest10.us Reviews
The emphasis on “we want you to love your sunglasses” suggests a customer-centric approach to post-purchase satisfaction.
Customer Support and Engagement
Effective customer support is the backbone of any successful online business, especially when dealing with product returns, sizing queries, or authenticity concerns.
Genuinestyle.com provides several channels for communication.
Contact Channels and Responsiveness
Genuinestyle.com offers multiple avenues for customers to get in touch, demonstrating a commitment to accessibility:
- Email: [email protected] is prominently displayed and mentioned as a direct contact point. They state, “…one of our team will reply promptly and do everything possible to assist.” This promise of promptness sets an expectation for their service.
- Telephone: A UK telephone number 01962715340 is provided, offering a traditional and often preferred method for immediate assistance or complex queries.
- “Contact” Form: The website mentions a “Contact” form, which is a standard way for users to submit inquiries directly from the site without needing to open their email client.
- Live Chat: Crucially, they also offer “Live Chat,” which is often the fastest way to get real-time answers during business hours. This immediate support can significantly improve customer satisfaction.
The availability of these diverse channels suggests that Genuinestyle.com aims to be highly reachable, addressing customer concerns efficiently. Hng.ie Reviews
FAQ Section and Self-Service Resources
The website mentions, “Our FAQ’s answer some of the most common questions that we get…” A comprehensive FAQ section is a vital self-service resource.
It empowers customers to find answers to common queries e.g., “How do I return an item?”, “Are your sunglasses authentic?”, “What are your delivery times?” without needing to contact customer support directly.
This not only improves customer experience but also reduces the workload on the support team. A well-organized FAQ can cover topics like:
- Order status and tracking
- Payment methods
- Product care
- Warranty information if applicable
- Size guides and fit advice
While the homepage merely mentions the FAQ, its existence is a positive sign for proactive customer support.
Social Media Presence and Community Engagement
Genuinestyle.com maintains a presence on several popular social media platforms, indicating a modern approach to customer engagement and brand building: Carfume.co.uk Reviews
- Facebook: Allows for direct messaging, community interaction, and updates on promotions.
- X-Twitter: Useful for quick announcements, customer service inquiries, and trending topics.
- Instagram: Ideal for showcasing products visually, especially for fashion items like sunglasses, and engaging with a style-conscious audience.
They also encourage users to “Join the Style Community” by signing up for their mailing list to receive information about “new arrivals, as well as promotions and discount codes.” This shows an effort to build a loyal customer base and keep them informed, leveraging social media and email marketing for ongoing engagement. A strong social media presence can also serve as a public forum for feedback, both positive and negative, allowing the company to demonstrate transparency and responsiveness.
Company Background and Trust Signals
Establishing trust is crucial for any online retailer, particularly when selling high-value branded goods.
Genuinestyle.com provides several trust signals that can help build consumer confidence.
Company Registration and Trading History
Genuinestyle.com states that it has been “trading since 2013.” This decade-long operational history is a significant trust indicator. Longevity in the e-commerce space often correlates with reliability and a proven business model. Furthermore, they provide transparent company registration details:
- Company Number: 08942127
- Registered in England
- Registered Office: 384 Linthorpe Road, Middlesbrough, Cleveland, TS5 6HA, United Kingdom
These details allow any interested party to verify the company’s legal existence through the UK’s Companies House registry. Lensmartonline.com Reviews
Such transparency is a strong positive signal, differentiating legitimate businesses from less scrupulous online entities.
It suggests they are operating within legal frameworks and are accountable.
Testimonials and Customer Feedback Implied
While specific customer testimonials are not prominently displayed on the homepage snippets provided, the phrase “Proven track record of providing authentic branded eyewear at great prices” implies a history of satisfied customers. In a full website review, one would typically look for:
- Customer review sections: On product pages or a dedicated reviews page.
- Trustpilot or similar third-party review platforms: Many reputable e-commerce sites link to their profiles on these independent review sites.
- Social media comments: Public feedback on their Facebook, X-Twitter, or Instagram pages.
The absence of explicit testimonials on the homepage does not necessarily mean they don’t exist, but their presence would further bolster trust.
For a company trading since 2013, one would expect a significant volume of customer feedback to be available somewhere. Flolab.io Reviews
Security Features Payment and Data Protection
While not explicitly detailed on the provided homepage text, a reputable e-commerce site like Genuinestyle.com would be expected to employ standard security measures to protect customer data and financial transactions. These typically include:
- SSL Encryption: Indicated by “https://” in the URL and a padlock icon in the browser, ensuring secure communication between the user’s browser and the website’s server.
- Secure Payment Gateways: Partnering with well-known and secure payment processors e.g., Stripe, PayPal, major credit card processors that handle sensitive financial information.
- Privacy Policy: A clear and accessible privacy policy detailing how customer data is collected, stored, and used, complying with regulations like GDPR in the UK/EU.
The professional appearance and stated longevity of Genuinestyle.com suggest that these foundational security measures would be in place, though a thorough check of the website’s technical backend and legal pages would confirm them.
Marketing and Promotional Strategies
Genuinestyle.com employs several common e-commerce marketing tactics to attract and retain customers.
Let’s look at their use of sales, new arrivals, and community building.
Seasonal Sales and Outlet Sections
The website prominently features “SPRING SALE – SHOP OUTLET” and “exclusive DEALS Shop Now” sections. This indicates a proactive approach to: Payop.com Reviews
- Driving traffic: Sales and deals are powerful incentives for potential customers.
- Clearing inventory: Outlet sections are often used to sell off discontinued lines or older stock, making way for new arrivals.
- Attracting bargain hunters: Customers looking for designer products at reduced prices are likely to be drawn to these sections.
Seasonal sales like a “Spring Sale” are a standard retail practice that creates a sense of urgency and offers timely opportunities for purchases.
The “Outlet” suggests a consistent offering of discounted items, not just during specific sale periods.
New Arrivals and Product Expansion
Genuinestyle.com states that their “wide range of desirable brands and products is constantly expanding with new lines and products being added every week.” This commitment to regularly updating inventory is crucial for:
- Keeping the offering fresh: Prevents the site from appearing stale and encourages repeat visits from customers looking for the latest styles.
- Catering to trends: Fashion, including eyewear, is highly trend-driven. Regular new arrivals allow Genuinestyle.com to stay current.
- Maintaining competitiveness: In a dynamic market, a static product range can quickly become outdated.
This constant expansion ensures that Genuinestyle.com remains a relevant destination for consumers seeking new designer eyewear.
Mailing List and Community Building
The invitation to “Join the Style Community” by subscribing to their mailing list is a classic and effective digital marketing strategy. This allows Genuinestyle.com to: Dataengineeringhub.in Reviews
- Directly communicate with customers: Send updates on new arrivals, promotions, and discount codes. This is often more effective than relying solely on social media algorithms.
- Build customer loyalty: By providing exclusive content or early access to sales, they can foster a sense of belonging.
- Gather leads: Collect email addresses for future marketing campaigns.
The combined approach of offering sales, regularly adding new products, and building a community through their mailing list suggests a well-rounded marketing strategy aimed at both immediate sales conversion and long-term customer retention.
Potential Areas for Enhancement Based on Limited Information
While Genuinestyle.com presents itself as a robust online retailer, based solely on the provided homepage text, there are always areas that could be further elaborated upon or improved to enhance user confidence and experience.
Detailed Product Specifications and Sizing Guides
While the site offers filter options for bridge size and lens width, and a “Virtual Try On” feature, specific, in-depth product specification sheets are not explicitly mentioned on the homepage.
For high-value items like designer sunglasses, customers often seek granular details such as:
- Lens material: e.g., polycarbonate, glass, CR-39
- Frame material: e.g., acetate, metal, titanium
- UV protection rating: e.g., UV400, category 3
- Weight of the frames:
- Exact dimensions: e.g., temple length, bridge width, lens height
- Country of origin/manufacture:
A dedicated, comprehensive sizing guide with clear diagrams and measurement instructions would also be beneficial. Sjscycles.co.uk Reviews
While the “Virtual Try On” is great, it’s a visual aid, not a substitute for precise measurements, especially for customers with specific fit requirements.
Providing these details transparently can reduce returns due to fit issues and build greater trust.
Comprehensive FAQ Section and “About Us” Page
Although the homepage mentions an FAQ section, its comprehensiveness is key. A truly excellent FAQ should cover:
- Warranty information: Do the sunglasses come with a manufacturer’s warranty, and how is it handled?
- Care instructions: Tips for maintaining the longevity of the sunglasses.
- Order modification/cancellation: What is the process if a customer needs to change or cancel an order?
- International shipping: While the focus is on UK delivery, are there options or information for international customers?
- Payment methods: What payment options are accepted?
- Company values/mission: A more detailed “About Us” page beyond just stating “trading since 2013” could humanize the brand and connect with customers on a deeper level. Sharing the company’s vision, commitment to customer satisfaction, or even a brief history of how Genuine Style came to be could foster stronger customer loyalty.
Expanding on these self-service resources would empower customers and potentially reduce the burden on customer support.
Customer Review Integration and Social Proof
While “proven track record” is stated, directly integrating customer reviews and ratings on product pages or having a dedicated testimonials section would significantly boost social proof. Physique.co.uk Reviews
Many consumers rely heavily on peer reviews before making a purchase.
- Star ratings and written reviews: Allowing customers to rate and review purchased items directly on the product page.
- Displaying review counts: Showing how many reviews a product has received.
- User-generated content UGC: Encouraging customers to share photos of themselves wearing the sunglasses on social media, perhaps with a dedicated hashtag, and showcasing these on the website with permission.
This visible social proof would validate Genuinestyle.com’s claims and provide additional confidence to potential buyers, showing that other customers have had positive experiences.
Comparison with Competitors and Market Positioning
In the highly competitive eyewear market, Genuinestyle.com needs a clear strategy to stand out.
Let’s consider their positioning relative to both established giants and smaller online retailers.
Positioning Against Large Online Retailers
Genuinestyle.com operates in a space occupied by titans like Sunglass Hut both online and physical, Vision Express, and large e-commerce marketplaces such as Amazon or ASOS.
Against these larger entities, Genuinestyle.com’s competitive advantages likely stem from:
- Specialization: By focusing exclusively on designer sunglasses, they can potentially offer a more curated selection and deeper expertise than general retailers.
- Customer Service Focus: As a smaller, specialized entity, they might be able to provide more personalized customer support than a massive corporation. Their explicit mention of “unrivalled levels of service” and multiple contact channels supports this.
- Agility: They can react more quickly to market trends and inventory changes.
- Targeted Deals: They may be able to offer specific promotions or “exclusive deals” that larger, multi-category retailers cannot or choose not to. Their “Genuinely Fantastic Prices” claim directly targets this angle.
The challenge for Genuinestyle.com is often visibility and marketing spend compared to these giants, which typically have massive advertising budgets and brand recognition.
Niche Focus vs. Broad Selection
Genuinestyle.com’s decision to specialize in designer sunglasses for men and women is a key strategic choice.
- Niche Focus Advantages:
- Expertise: Allows them to build a reputation as specialists in a specific product category.
- Targeted Audience: Attracts customers specifically looking for designer sunglasses, who are often willing to pay a premium for quality and brand.
- Streamlined Operations: Inventory management, marketing, and customer service can be more focused.
- Stronger Supplier Relationships: Potentially building stronger ties with a select group of eyewear brands.
- Niche Focus Disadvantages:
- Limited Market Size: They are not catering to the entire eyewear market e.g., prescription glasses, contact lenses.
- Vulnerability to Market Shifts: A downturn in designer sunglasses sales could disproportionately affect their business.
By contrast, broad selection retailers like Amazon offer everything, appealing to a wider audience but potentially lacking the specialized knowledge or curated selection that Genuinestyle.com aims to provide.
Genuinestyle.com seems to be aiming for a balance, offering a “wide range of desirable brands and products” within their specific niche.
Value Proposition: Price, Authenticity, and Service
Genuinestyle.com’s core value proposition revolves around a trifecta of benefits:
- Authenticity: Their repeated emphasis on “authentic branded eyewear” and “proven track record” is critical. In a market plagued by counterfeits, this is a major selling point.
- Price: The phrase “Genuinely Fantastic Prices” positions them as a cost-effective option for designer goods. This suggests they are trying to offer discounts without being perceived as cheap or unreliable.
- Service: The promises of “Fast Delivery,” “Free UK Returns,” and “unrivalled levels of service” including multiple contact options and prompt replies highlight a commitment to customer satisfaction.
This combination aims to attract discerning buyers who want the real deal at a good price, backed by reliable service.
This clear value proposition is crucial for attracting and retaining customers in a crowded market.
Frequently Asked Questions
Is Genuinestyle.com a legitimate website for buying sunglasses?
Yes, based on looking at the website, Genuinestyle.com appears to be a legitimate online retailer.
They state they have been trading since 2013 and provide clear company registration details Company Number: 08942127 – Registered in England and a physical registered office address in the UK.
What types of sunglasses does Genuinestyle.com sell?
Genuinestyle.com specializes in designer sunglasses for both men and women, featuring a range of popular brands.
What designer brands are available on Genuinestyle.com?
They explicitly mention working with brands such as Oakley, Mulberry, Michael Kors, and Versace, among others like Ralph Lauren.
They claim their selection is constantly expanding.
Does Genuinestyle.com offer authentic products?
Yes, Genuinestyle.com claims to provide “authentic branded eyewear” and states they have a “proven track record” of doing so.
What is Genuinestyle.com’s delivery policy?
Genuinestyle.com offers free next working day UK mainland delivery on all orders made by 3 pm on weekdays.
Is international shipping available from Genuinestyle.com?
The homepage specifically highlights “Free next working day UK mainland delivery.” While international shipping isn’t explicitly detailed on the homepage, it’s best to check their full shipping policy or contact customer service for details on non-UK deliveries.
What is the return policy for Genuinestyle.com?
Genuinestyle.com offers “Free UK Returns.” They emphasize wanting customers to love their sunglasses and provide this option if an item isn’t the right fit.
Specific conditions e.g., timeframe, item condition would be in their full return policy.
How can I contact Genuinestyle.com customer service?
You can contact Genuinestyle.com via email at [email protected], by telephone at 01962715340, through a “Contact” form on their website, or via Live Chat.
Does Genuinestyle.com have a physical store?
Based on the website’s description, Genuinestyle.com operates as an online retailer, though they do provide a registered office address in Middlesbrough, UK.
How long has Genuinestyle.com been in business?
Genuinestyle.com states they have been trading since 2013, indicating over a decade of operation in the eyewear market.
Does Genuinestyle.com offer sales or discounts?
Yes, the website prominently features sections for “SPRING SALE – SHOP OUTLET” and “exclusive DEALS,” suggesting they regularly offer discounted products.
Can I try on sunglasses virtually on Genuinestyle.com?
Yes, Genuinestyle.com offers a “Virtual Try On Sunglasses” feature.
You can click the “Try Me” button when viewing a product with this feature to use your photo for a virtual try-on.
How often does Genuinestyle.com add new products?
Genuinestyle.com states that their “wide range of desirable brands and products is constantly expanding with new lines and products being added every week.”
Is there a mailing list I can join for updates and promotions?
Yes, Genuinestyle.com invites users to “Join the Style Community” by entering their email address to receive information about new arrivals, promotions, and discount codes.
What payment methods are accepted on Genuinestyle.com?
Specific payment methods e.g., credit card types, PayPal are not detailed on the homepage, but typical secure online payment options would be expected.
This information would usually be found during checkout or in an FAQ section.
Does Genuinestyle.com have social media presence?
Yes, Genuinestyle.com has active profiles on Facebook, X-Twitter, and Instagram, which are linked on their website.
Where is Genuinestyle.com based?
Genuinestyle.com is registered in England, with a registered office in Middlesbrough, Cleveland, United Kingdom.
Is it safe to buy from Genuinestyle.com?
Based on their transparent company details, longevity, and clear policies for delivery and returns, Genuinestyle.com appears to be a professionally run e-commerce business.
Standard online shopping precautions should always be taken, but they offer several trust signals.
How do I know if the sunglasses will fit me?
Genuinestyle.com offers a “Virtual Try On” feature and allows users to filter by “Bridge Size” and “Lens Width” during their search, which can help in determining fit.
More detailed sizing guides might be available on individual product pages or their FAQ.
Does Genuinestyle.com offer prescription sunglasses?
The homepage focuses on designer sunglasses without mentioning prescription options.
It’s generally safe to assume they primarily sell non-prescription eyewear, but checking their product filters or contacting customer service would confirm.
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