How Does Highlighted.ai Work?

So, you’re probably wondering how this whole “AI overview tracking” thing actually works, right? Well, Highlighted.ai has a system in place to figure out how your brand is popping up in AI conversations.

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Understanding the AI Search Shift

First off, it’s worth knowing that Google’s AI Overviews, which started rolling out in May 2024, are changing how search works. These are those AI-generated summaries you see at the top of search results pages, giving users quick answers without necessarily needing to click through to a website. While they’re meant to make things easier for users, some folks in the SEO world are worried about how this might affect website traffic and visibility. Studies have even suggested that users encountering an AI Overview click on links to other websites significantly less often. This is why tracking your brand’s presence in these AI summaries has become so important.

The Highlighted.ai Mechanism

Highlighted.ai’s approach involves running specific, industry-relevant queries across various major AI assistants. Think of it like this: you tell the tool what prompts you care about, and it goes out and asks those questions to a bunch of AIs.

Here’s a breakdown of how it typically goes down:

• Prompt Input: You feed it specific prompts that are relevant to your business or industry. These are the kinds of questions your potential customers might ask an AI.
• AI Model Interaction: Highlighted.ai then runs these prompts across a range of leading AI models. This includes big names like Google’s Gemini/AI Overviews, Bing’s OpenAI-powered searches, Meta’s Llama, Perplexity, and Claude. They track 30+ prompts daily, depending on your plan.
• Brand Mention Detection: The tool’s core job is to identify when and how your brand appears in the responses generated by these AI models.
• Contextual Analysis: It doesn’t just look for mentions. it also tries to understand the context. Is your brand being actively recommended? Is it simply being compared to competitors? Or is it just a brief, passing reference? This distinction is important for figuring out the true sentiment and impact.
• AI Visibility Score Calculation: Based on how often your brand appears and in what context, Highlighted.ai calculates an “AI Visibility Score.” For example, if your brand shows up in 35 out of 100 AI responses for a specific query type, your score for that query would be 35%.
• Trend Tracking: This isn’t a one-time snapshot. The tool tracks these appearances over time, so you can see if your AI visibility is going up or down. This helps you measure the impact of your efforts to optimize your content for AI.

It’s important to reiterate that Highlighted.ai generates results based on daily internal AI prompt runs, not real-world user queries. This means it’s simulating what AI models might say about your brand, which can still be valuable for understanding potential exposure and optimizing your content, but it’s not directly monitoring live user searches.

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