The whole idea behind The Link Chest is to simplify the link-building process. Once you get access, you can start exploring the available backlink opportunities right away. It’s designed to be pretty straightforward: you open the “Link Chest” (which is software, not an actual treasure chest!), review an opportunity, and then head over to the relevant site to try and get that link.
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Here’s a breakdown of how it generally works:
Exploring Opportunities
The main dashboard shows you a list of potential backlink sources. For each opportunity, you’ll see details like the website name, domain type, and link type (whether it’s “do-follow” or “no-follow”). You also get information on whether the target page is indexable, crawlable, or canonical, and if the link is text or image-based. This is helpful because you want to make sure the links you’re pursuing are actually going to pass on some “link juice” and be beneficial for your SEO.
They even show you the Domain Traffic (based on Ahrefs data) and Domain Rating (DR, based on Moz) for each opportunity. Knowing the DR can give you a good idea of how authoritative a website is, which is crucial for building a strong backlink profile. However, some users have noted that features like spam rating, DR, and Alexa Rank data haven’t always been consistently displayed due to technical challenges they’ve faced with finding a new development team. It’s worth remembering that Alexa Internet, which provided Alexa Rank, was discontinued in May 2022, so that particular metric wouldn’t be updated anyway.
You’ll also find little info bubbles that give you a short description of each target site and a direct link to the submission page. Plus, there’s information on the target market, language, server IP, and server location, which can be useful for localization efforts.
Tracking Progress and Managing Your Mission
The Link Chest isn’t just a list. it’s a productivity tool too. It lets you manage your “backlink hunting mission” systematically. You can keep track of where you’ve submitted information and easily check back to see if a backlink has been successfully placed. There’s a progress bar at the top that gives you a quick overview of each opportunity’s status: converted, in progress, rejected, ignored, or pending review.
This tracking feature is a big deal, especially if you’re working with a virtual assistant (VA). The platform provides step-by-step guides and allows you to upload screenshots of confirmation pages or emails as proof of submission. This makes it pretty easy to train someone else to go out and get these backlinks for you, saving you a ton of time. WP Scheduled Posts (SchedulePress) Alternatives
Quality and Relevance
The Link Chest emphasizes providing high-quality backlink opportunities. They say they avoid “ordinary or downgrade quality” opportunities. They also provide information like spam score (based on Moz Spam Score, estimated traffic, and organic keywords) and a Private Blog Network (PBN) risk assessment to help you find clean and healthy links.
You can filter opportunities based on your specific needs and niche. This is super important because you don’t want to just get links from anywhere. you want them from reputable, relevant sites to truly boost your domain authority and search engine rankings. While some types of links, like “High DA Profile” links or those from bookmarking sites, might be less powerful on their own, the advice is to focus on categories like directories, local listings, review sites, social profiles, and deal/coupon sites for consistent, long-term growth.
Ultimately, the goal is to save you time and effort by pre-vetting these opportunities. While you could find many of these public opportunities yourself, the value The Link Chest offers is the sheer amount of time it saves you by compiling them all in one place.
Read more about The Link Chest by SEO Buddy Review:
The Link Chest by SEO Buddy Review & First Look
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