How Much Is HubSpot Per Month? Let’s Break Down the Cost!

Struggling to figure out HubSpot’s pricing? It’s like trying to navigate a new city without GPS sometimes, right? There’s a free CRM that’s really robust, but then there are “Hubs” and different “tiers” – Starter, Professional, and Enterprise – each with its own monthly cost, plus factors like how many contacts you have or how many team members need access. We’re going to walk through all of it, cutting through the confusion so you know exactly what to expect when you’re considering HubSpot. You’ll get a clear picture of how much HubSpot costs, from the free tools to the full CRM Suite, helping you decide if it’s the right fit for your business and budget.

For many businesses, HubSpot is an all-in-one powerhouse for everything from marketing to sales to customer service, content management, and even operations. It’s definitely earned its reputation as a leader in the industry, offering a wide range of features that can really streamline your workflows, boost engagement, and drive growth. But, as powerful as it is, understanding HubSpot’s pricing can feel a bit like piecing together a puzzle. It’s not just a flat monthly fee. your total cost can change based on the specific “Hubs” you use, the tier you choose Starter, Professional, or Enterprise, the number of contacts in your database, and how many of your team members need editing access.

In March 2024, HubSpot actually rolled out an updated pricing model that’s more focused on “seats” or users with editing rights across all its Starter, Professional, and Enterprise subscriptions. So, if you’re a new customer, this directly impacts how your HubSpot account is priced.

Let’s unpack what you can expect to pay each month for HubSpot, breaking down each Hub, its tiers, and those crucial factors that affect the final price tag.

The Free HubSpot CRM: Your Starting Point Yes, It’s Really Free!

One of the best things about HubSpot is that it offers a completely free CRM Customer Relationship Management system. And no, this isn’t some stripped-down, barely-functional demo. it’s a powerful tool that gives you a solid foundation for managing your customer relationships.

With the free CRM, you can:

• Manage up to 1,000,000 contacts and companies. That’s a huge number, giving most small and even many mid-sized businesses plenty of room to grow.
• Track deals and tasks to keep your sales process organized.
• Utilize live chat and basic ticketing tools to connect with customers.
• Access basic reporting dashboards to see how things are going.
• Even send email marketing campaigns for up to 1,000 contacts per month.

This free tier is perfect for startups, small businesses, or even larger organizations just looking to get their customer data organized in one place without upfront costs. However, there are some limitations. For example, your emails and live chats will often carry HubSpot branding, you won’t get advanced marketing automation, A/B testing, or custom sales pipelines, and support options are more limited.

Understanding HubSpot’s “Hubs” and Tiers

HubSpot organizes its features into different “Hubs,” each designed for a specific business function: Marketing, Sales, Service, CMS Content Management System, and Operations. Each of these Hubs then has different paid tiers: Starter, Professional, and Enterprise, offering progressively more features and capabilities. Mastering HubSpot: Essential Tips and Tricks for Business Growth

Here’s a breakdown of what each Hub costs per month, keeping in mind that opting for annual billing often gives you a discount compared to paying month-to-month.

Marketing Hub Pricing

The Marketing Hub is all about attracting visitors, converting them into leads, and nurturing them into customers through powerful marketing tools.

• Free: Includes basic marketing automation capabilities, email marketing up to 1,000 contacts, forms, and ad management.
• Starter:
  • Monthly: $20 per month for 1,000 marketing contacts. Additional 1,000 contacts cost $20/month.
  • Annually billed upfront: $18 per month total $216/year for 1,000 marketing contacts. Additional 1,000 contacts cost $18/month.
  • What you get: Basic marketing automation, email marketing, landing pages though some landing page features might have moved to Content Hub, and ad management tools. It also often includes one “Core Seat” for users with editing rights, with additional Core Seats starting around $22/month.
• Professional:
  • Monthly: $890 per month for 2,000 marketing contacts. Additional 5,000 contacts cost around $250/month.
  • Annually billed upfront: $800 per month total $9,600/year for 2,000 marketing contacts. Additional 5,000 contacts cost around $225/month.
  • What you get: This is where things get serious! You unlock advanced marketing automation workflows, SEO tools, social media management, blog hosting, A/B testing, and more. It typically includes 3 Core Seats.
  • Onboarding Fee: Expect a one-time onboarding fee of $3,000 to $4,320.
• Enterprise:
  • Annually billed upfront: $3,600 per month total $43,200/year for 10,000 marketing contacts. Additional 10,000 contacts cost $100/month.
  • What you get: This is the top tier, offering everything in Professional plus advanced features like hierarchical teams, YouTube analytic integration, behavioral event triggering, custom objects, and more. It usually includes 5 Core Seats.
  • Onboarding Fee: There’s a one-time onboarding fee of $6,000 to $7,000.

A quick note on marketing contacts: Your bill scales with the number of marketing contacts you have. These are contacts you actively market to. Storing other contacts in your CRM is generally free up to the 1 million limit, but once they become “marketing contacts,” they count towards your paid tiers.

Sales Hub Pricing

The Sales Hub is designed to help your sales team organize their process, streamline outreach, and close deals faster with tools for lead tracking, automation, and reporting. Since March 2024, Sales Hub and Service Hub pricing is heavily based on the number of “paid users” or “seats” you need.

• Free: Includes basic contact management, deal pipelines, meeting scheduling, email tracking, notifications, and live chat for up to 2 users.
  • Monthly: $20 per month per seat.
  • Annually billed upfront: $18 per month per seat total $216/year for 2 users.
  • What you get: Removes HubSpot branding, offers simple automation, goals, email scheduling, and a reporting dashboard.
  • Monthly: $100 per month per seat.
  • Annually billed upfront: $90 per month per seat. For 5 paid users, this totals around $5,400/year.
  • What you get: Advanced lead routing, sales forecasting, sales automation workflows, sequences, a product library, one-to-one video messaging, and integrations.
  • Onboarding Fee: A one-time onboarding fee of $1,500 is typically required.
  • Annually billed upfront: $150 per month per seat. For one user, this is about $1,800/year.
  • What you get: The most advanced features, including custom objects for unique processes, AI-powered lead scoring, conversation intelligence for coaching, and hierarchical teams.
  • Onboarding Fee: A one-time onboarding fee of $3,500.

Service Hub Pricing

The Service Hub focuses on customer satisfaction, helping businesses provide excellent support through tools like help desks, knowledge bases, and customer feedback surveys. Similar to Sales Hub, its pricing model is heavily seat-based. What Exactly is HubSpot Marketing Hub, Anyway?

• Free: Basic help desk, live chat, ticketing, and reporting for up to 2 users.
  • What you get: Simple automation, multiple ticket pipelines, conversation routing, email templates, and canned snippets.
  • What you get: Help desk automation, customer feedback surveys, customer portals, service analytics, forecasting, and phone support.
  • Onboarding Fee: A one-time onboarding fee of $1,500.
  • What you get: This tier provides advanced security, customization, and tools for large-scale operations, including playbooks, multi-currency support, and custom reporting.

CMS Hub Pricing now Content Hub™

The CMS Hub, recently renamed Content Hub, is HubSpot’s content management system, designed to help you build, manage, and optimize your website directly within HubSpot.

• Free: Offers basic CMS tools, free hosting, and visual editing features, great for small businesses dipping their toes into website building.
  • Monthly: $25 per month per seat. Some sources say $20 per month.
  • Annually billed upfront: $23 per month total $270/year. Some sources say $18 per month total $216/year for 1 seat. Additional seats can be around $20/month.
  • What you get: All the essentials for a well-performing website, with basic analytics and marketing tools, ideal for small to mid-sized businesses with under 30 web pages.
  • Monthly: $400 per month for 3 seats.
  • Annually billed upfront: $360 per month total $4,320/year for 3 seats. Additional seats are around $50/month.
  • What you get: Advanced website features, including A/B testing, SEO recommendations, smart content, and more, for businesses serious about improving website performance.
  • Annually billed upfront: $1,200 per month total $14,400/year for 5 seats. Additional seats are around $75/month.
  • What you get: The most comprehensive CMS tools, including multilingual support, custom modules, advanced analytics, serverless functions, and greater control for large organizations.

Operations Hub Pricing

The Operations Hub helps businesses streamline and automate their operations, making data management easier and more efficient. It’s like the central nervous system connecting all your tools.

• Free: Basic data sync capabilities, task and project management, and CRM integration.
  • Monthly: $20 per month per seat. Some sources mention $50 per month for custom field mappings.
  • Annually billed upfront: $18 per month total $216/year for 1 seat. Additional seats around $20/month.
  • What you get: Includes custom field mappings for integrations, additional reporting dashboards, and list segmentation.
  • Annually billed upfront: $800 per month total $9,600/year for 1 seat. Additional seats around $50/month.
  • What you get: Programmable automation, data quality automation, data sync, and advanced workflow capabilities to break down data silos.
  • Annually billed upfront: $2,000 per month total $24,000/year for 1 seat. Additional seats around $75/month.
  • What you get: Advanced features for large organizations, including custom objects, advanced data governance, and higher API limits.

Bundles: The Smart Way to Save?

HubSpot also offers discounted “CRM Suite” bundles if you need features from multiple Hubs. This can often be more cost-effective than purchasing each Hub individually, especially for growing businesses that want a unified platform for marketing, sales, service, content, and operations.

• CRM Suite Starter:
  • Monthly: Starting at $50 per month.
  • Annually billed upfront: Starting at $30 per month total $360/year. This usually includes one user per Hub across all core products.
• CRM Suite Professional:
  • Annually billed upfront: Around $1,200 per month total $14,400/year. This typically includes 3 Core Seats, 1 Sales Seat, and 1 Service Seat. Other sources suggest a higher annual total, around $19,200/year $1,600/month if billed annually, or $1,300/month if paid monthly.
• CRM Suite Enterprise:
  • Annually billed upfront: Around $4,000 per month total $48,000/year. This usually includes 5 Core Seats, 1 Sales Seat, and 1 Service Seat. Other sources cite $4,300/month total $51,600/year or $5,000/month total $60,000/year.

These bundles are designed to offer significant savings compared to buying each Hub separately. Quick Overview of HubSpot: Your All-in-One Growth Platform Explained

Key Factors That Influence Your HubSpot Bill

As you can see, the answer to “how much is HubSpot per month” isn’t a single number. Several key factors can significantly impact your overall HubSpot cost:

Number of Marketing Contacts

This is a big one for the Marketing Hub. The base price for Marketing Hub Starter, Professional, and Enterprise includes a specific number of marketing contacts e.g., 1,000 for Starter, 2,000 for Professional, 10,000 for Enterprise. If you exceed this limit, you’ll pay extra for additional contact tiers, which can add up quickly. So, it’s really important to regularly clean your contact list to avoid paying for inactive leads.

Number of Paid Users Seats

For Sales Hub, Service Hub, and to some extent CMS and Operations Hubs beyond the included core seats, your cost will directly depend on how many team members need “Core Seats” or “Sales/Service Seats” with editing access. While “View-Only Seats” are often free and unlimited for paid portals, granting full editing access means paying per seat. This new seat-based model, implemented in March 2024, is a significant change, allowing businesses more flexibility but also requiring careful management of user permissions.

Required Features & Functionality

HubSpot’s tiered system means that more advanced features are locked behind higher-tier plans. If you need robust automation, A/B testing, custom reporting, or advanced security, you’ll likely need to move up to the Professional or Enterprise tiers, which come with a higher price tag. Mastering Your Sales Flow: A Deep Dive into HubSpot Pipelines

Onboarding Fees

For Professional and Enterprise tiers of certain Hubs especially Marketing, Sales, and Service, HubSpot often requires a one-time onboarding fee. This isn’t a monthly cost, but it’s a significant upfront investment that you need to factor into your initial budget. These fees can range from $1,500 for Sales/Service Professional to $7,000 for Marketing Enterprise.

Add-Ons

HubSpot also offers various add-ons for specific advanced functionalities, such as increased API limits, custom SSL, dedicated IP, or transactional email. These can be supplemental costs that further increase your monthly bill. For example, a transactional email add-on can cost around $600/month.

Is HubSpot Really That Expensive? A Candid Look

When you look at the Professional and Enterprise tier prices, it’s easy to think, “Wow, HubSpot is expensive!” And yes, for small businesses, especially those on a tight budget, the higher tiers can feel prohibitively expensive. The median annual price for HubSpot can be around $27,000 for some users.

However, it’s important to consider a few things: Mastering Project Management with HubSpot: Your Ultimate Guide

• All-in-one platform: HubSpot consolidates many tools into one platform: marketing, sales, service, CMS, and operations. This means you might be replacing several individual software subscriptions, which could collectively be more expensive or harder to manage.
• Scalability: HubSpot is designed to grow with your business. You can start with the free CRM or Starter plans and upgrade as your needs and budget expand. This scalability is a huge benefit, as you won’t outgrow the platform quickly.
• User-friendly interface: Many users find HubSpot’s interface intuitive and easy to use, which can save time on training and implementation.
• Educational resources: HubSpot Academy offers a wealth of free courses and certifications, helping your team maximize the product’s value.

While the costs can escalate, especially with higher tiers, marketing contacts, and additional users, the value often comes from the platform’s ability to automate, integrate, and provide a unified view of your customer journey. The key is to carefully assess your business needs and only pay for the features and capacity you truly need.

Getting the Most Value Out of Your HubSpot Investment

If you decide HubSpot is the right choice for your business, here are a few tips to make sure you’re getting the best possible value for your money:

1. Start Small and Scale Up: Don’t feel pressured to jump straight into an Enterprise plan. Begin with the free CRM or a Starter Hub, especially for a specific function like Sales or Service. You can always upgrade as your business grows and your needs become clearer.
2. Audit Your Contacts Regularly: For Marketing Hub users, regularly clean your contact list. Remove inactive or irrelevant contacts so you’re not paying to market to people who aren’t engaging.
3. Manage User Seats Wisely: With the new seat-based pricing model, be intentional about who needs full editing access Core Seats/Paid Seats and who can get by with free “View-Only Seats.” This can significantly control your costs, especially for larger teams.
4. Consider CRM Suite Bundles: If you know you’ll need multiple Hubs, exploring the CRM Suite bundles can lead to substantial savings compared to buying individual Hubs.
5. Leverage HubSpot Academy: Take advantage of the free educational resources to ensure your team is fully utilizing all the features you’re paying for.
6. Negotiate When Possible: While HubSpot’s pricing is generally transparent, if you’re looking at a large investment, especially at the Professional or Enterprise level, it might be worth discussing with a sales representative or a HubSpot partner for potential discounts or tailored packages. Some HubSpot partners can even secure discounts for new customers.

Frequently Asked Questions

How much is HubSpot CRM per month?

The core HubSpot CRM is completely free forever. It includes essential features for contact management, deal tracking, live chat, forms, and basic reporting. However, if you add any of HubSpot’s paid “Hubs” Marketing, Sales, Service, CMS, Operations, then those specific Hubs will have monthly or annual costs.

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How much does HubSpot cost for a small business?

For a small business, HubSpot can start from $0 per month with its free CRM. If you need more advanced features, Starter plans for individual Hubs like Marketing, Sales, Service, CMS, or Operations typically start around $20 per month or $18/month if billed annually for basic functionalities and a limited number of users or contacts. The CRM Suite Starter, which bundles all basic Hubs, starts around $30-$50 per month.

Is HubSpot CRM really free?

Yes, HubSpot CRM is genuinely free and offers robust features like contact management, deal pipelines, task management, email tracking, and live chat, supporting up to 1,000,000 contacts. You can use it indefinitely without a credit card. Paid plans become necessary only when you need more advanced marketing, sales, service, content, or operations features found in their specific Hubs.

How much is HubSpot Professional per month?

The monthly cost for HubSpot Professional plans varies significantly by Hub and whether you pay monthly or annually. For instance, Marketing Hub Professional can be around $890 per month for 2,000 contacts, Sales Hub Professional is typically $100 per month per seat, Service Hub Professional is also $100 per month per seat, CMS Hub Professional is around $400 per month for 3 seats, and Operations Hub Professional is about $800 per month for 1 seat, all with annual billing offering slightly lower rates. Most Professional plans also have a one-time onboarding fee.

How much does HubSpot cost per user?

HubSpot’s pricing for Sales Hub and Service Hub is primarily per user or “per seat” starting March 5, 2024. For these Hubs, a Starter seat can be $20/month, Professional seats are $100/month, and Enterprise seats are $150/month with annual billing offering slight discounts. For Marketing, CMS, and Operations Hubs, there’s a base price that includes a set number of “Core Seats,” and then additional Core Seats are extra, typically ranging from $20 to $75 per month per additional seat depending on the tier. Unlocking Sales & Clarity: Your Ultimate Guide to Org Chart Hub and Modern Organizational Charts

Are there hidden costs in HubSpot pricing?

While HubSpot aims for transparency, some costs might not be immediately obvious. These include:

• Onboarding fees: Required for Professional and Enterprise tiers of certain Hubs e.g., $1,500 for Sales Pro, $3,000-$4,320 for Marketing Pro.
• Additional contacts: Exceeding the included marketing contact limit in Marketing Hub tiers will increase your monthly bill.
• Additional seats/users: Going beyond the included number of users for paid Hubs means paying extra per seat.
• Add-ons: Specialized features like increased API limits, custom SSL, or transactional email services come with additional monthly fees. Always review the full pricing details and discuss your specific needs with a HubSpot representative to avoid surprises.

What’s the difference between HubSpot Starter, Professional, and Enterprise plans?

These tiers represent increasing levels of functionality, scalability, and support.

• Starter plans offer essential tools to get started, remove HubSpot branding, and provide basic automation, ideal for small businesses or new teams.
• Professional plans are for growing businesses, offering advanced automation, reporting, integrations, and more sophisticated tools to scale operations and optimize performance.
• Enterprise plans are designed for large organizations with complex needs, providing the most comprehensive features, advanced customization, security, governance, and dedicated support.

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