How to Get Started with Local Rank Tracker

Getting started with a local rank tracker, especially one like Local Rank Tracker by Rating Captain, is usually a pretty straightforward process designed to get you up and running quickly. While the exact steps might vary slightly between different tools, here’s a general idea of what you can expect:

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Step 1: Sign Up and Account Setup

First things first, you’ll need to sign up for an account. Many services offer a free trial or a limited free plan to let you test the waters. If you’re looking for a lifetime deal, like the one sometimes offered on AppSumo, you’d typically purchase that first.

• Account Creation: This usually involves providing an email, setting a password, and maybe some basic business information.
• Onboarding: Some tools have a guided onboarding process that walks you through the initial setup, which is super helpful for new users.

Step 2: Add Your Business Profile

This is where you tell the tool what you want to track.

• Connect Google Business Profile: For local SEO, your Google Business Profile (GBP) is critical. Most local rank trackers will prompt you to connect your GBP account. This allows the tool to pull data directly from your listing and manage certain aspects of it, like reviews and posts.
• Enter Business Details: You might also need to manually input your business name, address, phone number (NAP), and website URL if it’s not directly pulled from your GBP.

Step 3: Define Your Tracking Parameters

This is the core of local rank tracking – telling the tool how and where to track.

• Select Locations: This is crucial. You’ll specify the geographic areas you want to monitor. This could be your physical business location, specific cities, neighborhoods, or even custom service areas. Many tools offer the ability to place “pins” on a map to define these precise tracking points.
• Add Keywords: Input the keywords your potential customers would use to find your business. Be specific! Think about local intent, like “best vegan restaurant Seattle” or “emergency plumber near me”. The tool will then track your rankings for these keywords from your chosen locations.
• Choose Scan Frequency: Decide how often you want the tool to run ranking scans – daily, weekly, etc. Daily updates give you the most real-time data, which is great for staying on top of fluctuations.

Step 4: Configure Reports and Alerts

Once you’ve set up the tracking, you’ll want to get the data in a digestible format.

• Set Up Automated Reports: Configure how often you want to receive reports and what data you want them to include. Many tools allow for white-label reports, which is perfect for agencies.
• Enable Alerts: Turn on notifications for significant ranking changes (e.g., if you drop out of the top 3 for a key keyword) so you can react quickly.
• Customize Dashboards: Most platforms have customizable dashboards where you can see all your key metrics at a glance.

Step 5: Analyze Data and Take Action

The real work begins after the data starts rolling in. How Does Local Rank Tracker Work?

• Review Geo-Grids: Look at those heatmaps to identify strong and weak areas.
• Check Competitor Performance: See where your rivals are outranking you and learn from their strategies.
• Utilize AI Insights: If the tool offers AI-powered suggestions, pay attention to them. They can guide your optimization efforts for your GBP, website content, and review responses.
• Adjust Your Strategy: Use the insights to refine your local SEO efforts. This could mean optimizing your GBP, getting more local citations, or improving your on-page content.

By following these steps, you’ll be well on your way to effectively monitoring and improving your local search visibility with a dedicated local rank tracker.

Read more about Local Rank Tracker Review:
Local Rank Tracker Review & First Look
Local Rank Tracker Features
How Does Local Rank Tracker Work?