To really supercharge your email marketing and sales outreach, you should definitely check out HubSpot’s AI Email Writer. This tool is like having a super-fast, incredibly smart assistant that helps you whip up engaging and personalized emails in a fraction of the time it used to take. Gone are the days of staring at a blank screen, wrestling with writer’s block. With just a few prompts, you can get a solid first draft that’s ready for your personal touch, making your campaigns more efficient and effective.

Think about it: email marketing is still a huge deal for connecting with people and getting conversions. But let’s be real, writing those perfect emails can eat up a ton of time, especially when you’re trying to make them relevant and personal for different folks. That’s where HubSpot’s AI steps in, taking the heavy lifting off your shoulders. It helps automate the whole content creation process, boosts personalization, and even helps optimize your emails, ultimately saving you time and resources.

The best part? It’s baked right into the HubSpot platform, so you’re not jumping between different tools. You can draft, design, send, and track all your emails in one place, whether you’re on your desktop or using the HubSpot mobile app. This kind of integration means all your customer info is right there, ready to help the AI craft messages that really hit home. So, if you’re looking to upgrade your email game, HubSpot’s AI Email Writer is a serious game-changer.

Have you ever found yourself completely stuck trying to write an email? Like, you know what you want to say, but finding the right words, making it sound just right, and ensuring it stands out in a crowded inbox feels like a huge challenge? Believe me, I’ve been there, and it’s frustrating! Especially for businesses, those sales and marketing emails are critical for growing and connecting with people, but crafting compelling messages that get opened and acted upon is tough.

Well, guess what? There’s a tool that can help you churn out awesome emails in seconds, and it’s called the HubSpot AI Email Writer. You don’t need any fancy writing skills or a huge team. It uses artificial intelligence to help you write better emails, super easily. This isn’t just about speed. it’s about smarts. The AI helps you craft content that’s more likely to resonate with your audience, boosting engagement and, ultimately, your business goals.

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What Exactly is the HubSpot AI Email Writer?

At its core, the HubSpot AI Email Writer is a powerful tool integrated right into the HubSpot platform that uses artificial intelligence to help you create various types of emails quickly and efficiently. It’s part of HubSpot’s broader AI content assistant features, which aim to revolutionize how you create content across different channels. Think of it as your personal email copywriting assistant, powered by advanced machine learning and natural language processing.

Instead of starting from scratch, the AI takes your basic ideas and turns them into well-structured, engaging email drafts. Whether you’re sending out a quick sales outreach, launching a big marketing campaign, or just trying to send a personalized follow-up, this tool has your back. It works by analyzing your input and generating copy that’s tailored to your campaign goals and who you’re trying to reach.

How to Get Started with HubSpot’s AI Email Writer It’s Easier Than You Think!

Getting your hands on this handy AI assistant within HubSpot is pretty straightforward. You’ll find it right where you’re already creating your emails.

Here’s a simple step-by-step guide to get you going: Mastering HubSpot Academy’s Digital Marketing Certification: Your Complete Guide to Success

Log In and Navigate: First things first, log into your HubSpot account. From your main dashboard, head over to Marketing > Emails. This is where all your email magic happens.
Create or Edit an Email: You can either start a brand new email from scratch or jump into an existing one that you want to refine. If you’re creating a new one, you’ll choose your preferred email type e.g., regular, automated, blog/RSS when the “Choose an email type” pop-up appears.
Access the AI Assistant: Once you’re in the email editor, you’ll spot the AI tools. Often, you’ll see a prompt like “Collaborate with Copilot” or an artificial intelligence AI icon sometimes a lightning bolt or a forward slash / in the rich text editor area. Just click on that!
Give the AI a Prompt: This is where you tell the AI what you need. Think of it like giving instructions to a human writer. You’ll enter details such as:
- Purpose of your email: Is it a sales outreach, a product announcement, a newsletter, an event invitation, or a customer service follow-up?
- Target audience: Who are you writing to? New leads, existing customers, specific industry professionals?
- Tone: Do you want it to be friendly, professional, persuasive, witty, heartfelt, or educational?
- Key points/details: What specific information absolutely needs to be included? Mention your product, service, or the main message.
- Desired length: Short, medium, or long?
  The more specific you are with your input, the better the AI’s output will be. For example, instead of “write marketing email,” try “write a friendly marketing email announcing our new webinar on AI workflows for small businesses, targeting existing contacts interested in automation, highlighting how it saves time and boosts efficiency.”
Generate and Customize: The AI will then generate a draft based on your prompt, right inside your email editor. Don’t worry if it’s not perfect on the first try! You can easily:
- Rewrite: Generate alternative wording.
- Expand: Make a section longer.
- Shorten: Condense text for brevity.
- Change Tone: Adjust the overall feel of the email.
- Regenerate: Get a completely new draft if you’re not satisfied.
  You can also highlight specific text within your email and use the AI commands to refine just that section.
Add Your Personal Touch: While the AI is fantastic for getting a head start, remember it’s a tool to assist you. You’ll want to add your unique brand voice, specific personalization tokens like {{contact.firstname}}, and any final human edits to make sure it truly sounds like you.
Review and Send: Once you’re happy with your email, finalize it, click on the “review and send” option, and you’re good to go! HubSpot’s platform also helps you track engagement metrics like open rates and click-through rates.

This whole process is designed to be super simple and save you a ton of time, making email drafting much less of a chore.

Key Features and What Makes it Stand Out

The HubSpot AI Email Writer isn’t just a basic text generator. it’s packed with features that really help it shine in the email marketing world. Here are some of the standout capabilities:

AI-Powered Suggestions & Drafting: This is the core functionality. You give it a few keywords, and it provides a full draft, often including subject lines and body copy. It helps you overcome writer’s block by giving you a starting point to work from.
Customization Options Galore: You can easily tweak the tone friendly, formal, witty, etc., length, and style of the generated content. This is huge for maintaining your brand voice and adapting messages for different segments of your audience.
Seamless CRM Integration: This is a big one. The AI email writer works hand-in-hand with your HubSpot CRM data. This means it can pull in customer information to help craft highly personalized and relevant emails, moving beyond generic blasts. Imagine sending emails that directly address a customer’s recent purchase or website activity – that’s powerful!
Automated Subject Line Generation: A killer subject line is crucial for open rates. The AI can generate multiple subject line options in different tones, helping your emails stand out in the inbox.
Personalized Content Suggestions: Beyond just subject lines, the AI can suggest content snippets tailored to individual recipients based on their data in the CRM. This enhances personalization, making your communication feel more relevant and personal.
Real-Time Editing & Refinement: As you’re writing, you can highlight text and use AI commands to rewrite, expand, shorten, or change the tone on the fly. This makes refining your message incredibly efficient.
Performance Analytics Implicit with HubSpot: While the AI itself generates content, its integration with HubSpot’s wider platform means you can track the performance of your AI-generated emails, including open rates, click-through rates, and conversions. This data can then inform future AI prompts.
Multilingual Support: For businesses with a global audience, the ability to generate emails in multiple languages is a significant advantage.
Part of a Larger AI Ecosystem: The email writer isn’t a standalone tool. it’s part of HubSpot’s AI Assistants, a suite of tools under the “Breeze” umbrella that helps with blog posts, landing pages, social media, and even chatbots. This means a consistent AI experience across your content creation efforts.
Workflow Automation: You can even use HubSpot’s AI, specifically “Breeze,” within workflows to generate email content for automated sequences. This is a must for lead nurturing and automated communications.

These features collectively make the HubSpot AI Email Writer a robust tool for anyone looking to streamline their email creation process, improve personalization, and boost engagement without needing to hire an army of copywriters.

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Real-World Use Cases: Where the AI Email Writer Shines

The beauty of HubSpot’s AI Email Writer is its versatility. It’s not just for one specific type of email. it can be a huge help across different business functions.

Marketing Campaigns

For marketing teams, this tool is a blessing. Managing large-scale email marketing campaigns can be super time-consuming. The AI email writer can help you:

Launch Product Announcements: Quickly draft compelling emails for new product launches, highlighting key features and benefits to your audience.
Create Engaging Newsletters: Generate engaging content for your regular newsletters, keeping your subscribers informed and entertained with minimal effort.
Promote Events and Webinars: Craft invitations and follow-up emails for your events, driving attendance and engagement.
A/B Test Subject Lines: Generate several subject line options to test which ones get the best open rates, helping you optimize your campaigns.
Segmented Campaigns: Combine the AI with HubSpot’s segmentation tools to create highly tailored messages for different audience groups, maximizing open rates and relevance.

Sales Outreach

Salespeople often spend a lot of time crafting personalized outreach emails. The AI email writer can significantly speed up this process:

Generate Cold Outreach Emails: Quickly draft prospecting emails that introduce your business and highlight key benefits, helping you reach out to hundreds of leads in minutes.
Personalized Follow-Ups: Based on CRM data, the AI can help create personalized follow-up emails after meetings or initial contacts, ensuring your message is relevant and continues the conversation.
Sales Email Templates: Use the AI to generate a base for your sales email templates, then easily customize them for specific prospects.
Deal Nurturing: Craft emails that address specific pain points or questions your leads might have, moving them further down the sales funnel.

Customer Service & Support

Even in customer service, the AI email writer can enhance efficiency and consistency:

Automated Responses: Generate initial drafts for common customer inquiries or support follow-ups, ensuring quick and accurate replies.
Onboarding Emails: Craft welcome and onboarding email sequences for new customers, providing them with necessary information and resources.
Feedback Requests: Easily create emails to solicit customer feedback, helping you improve your services.

In essence, if you’re sending any kind of email as part of your business, the HubSpot AI Email Writer can help you do it faster, smarter, and more effectively. Does HubSpot Have a Mobile App? Oh, You Bet It Does!

Tips and Tricks for Mastering the HubSpot AI Email Writer

While the AI is incredibly powerful, getting the best results often comes down to how you use it. Here are some pro tips to truly master HubSpot’s AI Email Writer:

Be Super Specific with Your Prompts: This is probably the most crucial tip. The AI is only as good as the input you give it. Instead of a vague “write a marketing email,” try something like: “Write a friendly, persuasive email to small business owners who downloaded our ‘SEO Basics’ guide, encouraging them to sign up for our free webinar on advanced SEO strategies next month, highlighting how it will help them get more organic traffic without a huge budget.” The more details about your offer, audience, desired tone, and key points, the better the output.
Experiment with Different Tones: Don’t just stick to “professional.” Try “friendly,” “witty,” or “conversational” to see what resonates best with your audience and aligns with your brand. Sometimes, a slightly different tone can make a huge difference in engagement.
Always Human-Check and Refine: Remember, the AI is an assistant, not a replacement. Always read through the generated content carefully. Check for accuracy, ensure it aligns perfectly with your brand voice, and add your unique human touch. Sometimes the AI might generate content that’s a bit generic. your job is to layer on that distinctive personality.
Use CRM Data for Hyper-Personalization: Leverage HubSpot’s deep CRM integration. The AI can use information from your contact records to make emails incredibly personal. Mention specific details, past interactions, or expressed interests. Personalized content can significantly boost open rates and conversions.
Break Down Complex Tasks: If you have a very long or complex email, consider generating it in sections. Ask the AI to draft the introduction, then the main body paragraph by paragraph, and finally the call to action. This gives you more control over each part.
Iterate and Regenerate: Don’t settle for the first draft if it’s not quite right. Use the “Regenerate” option to get different variations. You might find a sentence or a phrase in a different generation that perfectly fits what you’re trying to say.
Optimize Subject Lines and CTAs Separately If Needed: While the AI generates these, sometimes it’s good to give specific prompts just for these critical elements. Ask for 3-5 subject line options or different ways to phrase your Call to Action to ensure they are compelling and clear.
Review Deliverability Considerations: As awesome as AI writing is, a great email won’t matter if it lands in spam. HubSpot’s platform also helps with email deliverability through strong infrastructure and authentication SPF, DKIM, DMARC. Combine the AI’s writing power with these best practices to ensure your messages land in the inbox. Avoid overly “salesy” language, excessive punctuation, or too many images, which can sometimes trigger spam filters.
Keep it Concise: Good emails are typically targeted and to the point. Use the AI to help you strip out unnecessary fluff and trim your writing down to its core purpose.
Use It in Workflows: For even greater efficiency, explore how to integrate AI-generated email content into your HubSpot automation workflows. This allows for dynamic, personalized emails to be sent automatically based on user behavior.

By following these tips, you’ll find yourself not just writing emails faster, but writing better emails that truly engage your audience and drive results.

HubSpot’s Broader AI Ecosystem: Beyond Just Emails

The AI Email Writer is just one piece of a much larger, exciting puzzle within HubSpot. HubSpot is really leaning into AI, bringing a whole suite of tools under what they call “Breeze” – their AI-powered customer platform. This means that the AI capabilities extend far beyond just email, touching almost every aspect of your customer platform. Mastering Your HubSpot Login: Your Gateway to Business Growth

Here’s a quick peek at some of the other cool AI features you’ll find:

AI Content Assistant General: This is the overarching feature that helps you generate and refine content across various formats. Besides emails, it can help with blog posts, landing pages, website copy headers, paragraphs, titles, and even social media captions. It’s fantastic for overcoming writer’s block for any content piece.
Marketing Studio: This uses AI to turn a simple brief into a whole campaign, complete with landing pages, forms, and emails, while optimizing performance with built-in analytics.
Segmentation + Personalization: HubSpot’s AI can recommend and build high-intent audience segments, allowing for super-targeted lead generation and personalized content delivery across different channels.
AI Chatbots: These AI-powered chatbots can resolve customer queries 24/7, scale customer service, and automate sales prospecting, freeing up your human team for more complex tasks.
AI-Powered Workflows: You can use AI to build workflows from plain language descriptions and to generate email and notification content within these automated sequences. Imagine automating a follow-up email that’s not just a generic template, but a personalized message crafted by AI based on a contact’s recent actions!
AI-Based Lead Scoring: This uses predictive analytics and historical data to help your sales team prioritize high-intent prospects, focusing on leads most likely to convert.
AI-Assisted Meeting Prep and Follow-ups: For sales teams, AI can pull context from previous interactions, company research, and deal history to help prepare for meetings. It can also capture key insights and action items during meetings to accelerate follow-ups with personalized summaries and next steps.
Content Remix for Video: This feature can turn a single video into a full campaign with clips, audio, and written content, maximizing the value of your video assets.

What’s really impressive is how integrated these tools are. They all work within the HubSpot ecosystem, leveraging your CRM data to provide a unified, intelligent approach to marketing, sales, and service. This means fewer data silos and a more connected customer experience.

Is HubSpot’s Free AI Email Writer Really Free? Understanding the Pricing

This is a common and excellent question! You’ll be happy to know that HubSpot does offer free AI email writing features. You can definitely get started with the AI content assistant, including some email writing capabilities, on HubSpot’s incredibly generous free plan. This means you can leverage this powerful tool to create engaging emails without spending a dime.

However, like most comprehensive platforms, there’s a distinction between the free offerings and the more advanced, premium features. HubSpot’s AI capabilities are part of a tiered structure: Dealing with HubSpot API Limits? Here’s What You NEED to Know! (And How to Beat Them!)

Free Tools Plan: This plan provides basic access to the AI email writer and other AI content assistant features. You can generate email drafts, subject lines, and perform basic content editing rewrite, expand, shorten, change tone. It’s a fantastic way for small businesses and individuals to experience the power of AI in email marketing.
Paid Hub Plans Starter, Professional, Enterprise: If you’re looking for more advanced functionality, deeper integrations, and features that can scale with a growing business, you’ll find them in HubSpot’s paid Marketing Hub, Sales Hub, and Service Hub plans.
- Breeze Agents and Advanced AI: Features like “Breeze Agents” AI-powered specialists for marketing, sales, and service and the full suite of “Breeze Intelligence” which provides deeper insights and automation are typically available on Professional and Enterprise tiers.
- HubSpot Credits: For some of the most powerful and usage-based AI features, especially those in Professional and Enterprise subscriptions, HubSpot uses a credit system. You might get a shared pool of credits each month with your subscription, and if you need more, you can purchase them. Each credit has a small monetary value e.g., $0.01 USD, and these credits are used across various AI tools and automations.
- Automated Emails in Workflows: Generating email content directly within advanced automation workflows like Send Email actions usually requires Marketing Hub or Service Hub Professional and Enterprise editions.

So, while you can absolutely start using HubSpot’s AI email writer for free and get a lot of value out of it, be aware that the most sophisticated AI capabilities, especially those for large-scale automation and deep analysis, are part of the paid plans. It’s a classic freemium model that lets you get your feet wet before committing to a full subscription.

The Big Benefits of Using AI for Email Marketing

Alright, let’s talk about why using AI for your emails, especially with a tool like HubSpot’s, is such a must. It’s not just a cool gadget. it offers some serious advantages:

Time Efficiency: This is probably the most obvious and immediate benefit. Staring at a blank screen and trying to come up with the perfect wording can take ages. The AI gives you a solid first draft in minutes, freeing up your precious time. Think about how many more emails you can send or how much more time you can dedicate to strategy, analysis, or connecting with customers directly.
Improved Email Engagement: AI can help you craft more compelling subject lines and body copy that resonate better with your audience. By suggesting improvements and even predicting what might work best, it increases the likelihood that your emails will be opened, read, and acted upon.
Enhanced Personalization at Scale: This is huge. With HubSpot’s CRM integration, the AI can use customer data to tailor emails specifically for each recipient. This isn’t just dropping in a first name. it’s about generating content that’s relevant to their interests, past interactions, or where they are in their customer journey. Personalized emails often lead to significantly higher open and click-through rates.
Consistent Branding and Tone: The AI can be trained to understand and maintain your brand’s voice and tone across all your communications. This ensures that every email you send, whether from sales or marketing, sounds cohesive and professional, strengthening your brand identity.
Reduced Error Rates: AI tools can help catch grammar and spelling mistakes, ensuring your emails are polished and professional. While a human proofread is always recommended, the AI acts as a great first line of defense against embarrassing errors.
Overcome Writer’s Block: Everyone experiences it. The AI email writer is fantastic for breaking through that creative barrier by providing instant ideas and drafts, giving you a starting point to refine.
Scalability: Imagine needing to send hundreds of personalized sales emails or manage multiple marketing campaigns. Doing that manually is a nightmare. AI allows you to generate a large volume of high-quality, personalized emails quickly, without needing to hire additional staff. This is especially valuable for growing businesses.
Data-Driven Optimization: While the AI generates content, its integration within HubSpot means you can easily track performance. Over time, you can use these analytics to understand what works best and refine your AI prompts for even better results.

In a nutshell, AI email writing tools like HubSpot’s empower you to work smarter, not harder, leading to more effective email campaigns and a happier, more engaged audience.

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Potential Downsides or Things to Watch Out For

While the HubSpot AI Email Writer is an incredible tool, it’s important to approach it with a clear understanding of its limitations. It’s not a magic bullet, and there are a few things you should definitely keep in mind:

Can Be Generic Without Specific Prompts: If you give the AI vague instructions, you’re likely to get generic, somewhat bland copy in return. It might sound good, but it might not truly capture your unique selling proposition or brand personality. The key is to be as specific and detailed as possible with your prompts.
Lacks True Human Empathy and Nuance: AI is great at processing data and generating text, but it doesn’t possess genuine human empathy, understanding of complex emotional contexts, or subtle humor that a human writer can bring. For highly sensitive communications or deeply personal stories, a human touch is still irreplaceable.
Requires Human Oversight and Editing: You should never just copy and paste AI-generated content without reviewing and editing it. Always check for factual accuracy, ensure it aligns with your brand voice, and refine it to add that authentic human feel. It’s a fantastic first draft generator, but it still needs your stamp of approval.
Risk of Sounding Robotic or Impersonal: If not properly guided and edited, AI-generated emails can sometimes sound a bit robotic or formulaic. Your audience can tell the difference between something genuinely crafted and something that feels mass-produced. Infuse your brand’s personality!
Limited to HubSpot Data for Deep Personalization: While HubSpot’s AI is deeply integrated with its CRM, it can primarily access and learn from data within your HubSpot account. If you have crucial customer insights stored in external tools, the AI might not be able to leverage that for personalization unless those tools are integrated with HubSpot.
Advanced Features Might Be Paid: As we discussed, while basic AI email writing is free, the most powerful and automated AI capabilities, especially those tied to HubSpot’s “Breeze Agents” or in workflows, often require a paid HubSpot plan and might even incur additional “credit” costs. If you’re on a tight budget, you’ll need to be mindful of these limitations.
Potential for “Hallucinations”: Like all AI, there’s a small chance it might “hallucinate” or generate incorrect information, especially if your prompts are unclear or the AI doesn’t have enough context. Always verify any facts or figures it includes.

So, while HubSpot’s AI Email Writer is a fantastic productivity booster and an excellent starting point, remember that it’s a tool to augment human creativity, not replace it. Use it wisely, and always add your unique human touch to make your emails truly shine.

Frequently Asked Questions

What is HubSpot’s AI email writer?

HubSpot’s AI email writer is a built-in tool within the HubSpot platform that uses artificial intelligence to help you quickly generate, customize, and optimize email drafts for various marketing, sales, and service purposes. It’s designed to overcome writer’s block and streamline the email creation process, making it faster and more efficient.

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Is HubSpot’s AI email writer free to use?

Yes, HubSpot offers free AI email writing features as part of its AI content assistant. You can use it to generate basic email drafts and subject lines. However, more advanced AI capabilities, especially those integrated deeply with automation workflows or part of the “Breeze Agents” suite, typically require a paid HubSpot subscription Starter, Professional, or Enterprise plans and may sometimes use a credit system.

How does HubSpot’s AI email writer work with my CRM data?

HubSpot’s AI email writer integrates seamlessly with your HubSpot CRM. This means it can access and leverage your customer data—like contact information, past interactions, or purchasing history—to craft highly personalized and relevant email content. This helps in creating targeted messages that resonate with individual recipients, enhancing engagement and personalization at scale.

Can the HubSpot AI email writer help with subject lines and calls to action CTAs?

Absolutely! The AI email writer is excellent for generating multiple compelling subject line options in various tones, which is crucial for improving email open rates. It can also assist in drafting and refining clear, persuasive calls to action CTAs that encourage recipients to take the desired next step, making your emails more effective.

What kinds of emails can HubSpot’s AI write?

HubSpot’s AI email writer is versatile and can assist with a wide range of email types. This includes marketing campaign emails like product announcements, newsletters, event invitations, sales outreach emails for prospecting, follow-ups, and even customer service communications. Essentially, if you need to send an email for your business, the AI can help you draft it.

Is it safe to rely solely on AI for email content?

No, it’s not recommended to rely solely on AI for your email content. While HubSpot’s AI is a powerful assistant, it’s best used to generate initial drafts and ideas. You should always review, edit, and personalize the AI-generated content to ensure it accurately reflects your brand voice, maintains human empathy, and is factually correct. Your unique human touch is essential for truly authentic and impactful communication. HubSpot Academy Courses: Your Free Ticket to Marketing & Sales Mastery!

How do I access the AI email writer within HubSpot?

You can usually access the AI email writer directly within the email editor in your HubSpot account. Navigate to Marketing > Emails, then either create a new email or edit an existing one. Look for an AI icon often a lightning bolt or a / symbol in the rich text editor, which will prompt you to provide details for the AI to generate content. It can also be found in workflows and the HubSpot mobile app.

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HubSpot AI Email Writer: Your Secret Weapon for Smarter Emails