Lookx.com Review

Based on looking at the website Lookx.com, it presents itself as a beauty brand specializing in skincare and makeup products. The site highlights features like “Gratis verzending vanaf €35,-” Free shipping from €35, “Ma-vr voor 16:00 uur besteld, dezelfde dag verzonden” Ordered Monday-Friday before 4 PM, shipped same day, “Samples bij elke bestelling” Samples with every order, “Niet goed = geld terug” Not good = money back, and boasts being an “Award winning brand” and “Dierproefvrij” Cruelty-free. They also emphasize “100% natuurlijke plant stamcellen” 100% natural plant stem cells and “25 jaar ervaring” 25 years of experience. The site also points to a Trustpilot rating of 4.7 and mentions 1500+ skin experts advising their products.

Here’s an overall review summary of Lookx.com:

• Overall Legitimacy: Appears legitimate based on detailed product descriptions, clear shipping/return policies, physical store locator, and a Trustpilot link.
• Product Category: Skincare and makeup.
• Key Selling Points: Natural ingredients, cruelty-free, quick shipping, money-back guarantee, expert endorsements.
• Pricing: Mid to high-range for beauty products, with items like eye cream at €51.00 and serums up to €92.95.
• Ethical Considerations Islamic Perspective: The products appear to be external cosmetics, which are generally permissible if their ingredients are halal and they do not involve haram practices e.g., animal testing on non-halal animals, alcohol as an ingredient if intoxicating, or misleading claims. Lookx.com explicitly states “Dierproefvrij” cruelty-free, which is a positive aspect for ethical consumption. The use of “plant stamcellen” plant stem cells suggests a natural, permissible origin for active ingredients. However, as with all cosmetics, a thorough ingredient check by the consumer for specific product formulations would be prudent to ensure alignment with individual halal standards, particularly regarding any alcohol content or animal-derived components not explicitly listed as plant-based.
• Website Transparency: Good, with clear sections for customer service, shipping, returns, privacy, and terms and conditions. They also provide information about their founder and charity program.
• User Experience: The website is well-structured, offering categories for skincare, makeup, and information sections like “Huidanalyse” skin analysis and “Personal routine.”

The brand’s emphasis on natural, cruelty-free, and plant-based ingredients is a strong positive, but ultimate permissibility hinges on detailed ingredient lists for each product.

Here’s a list of best alternatives for ethical beauty products, focusing on brands that prioritize natural ingredients and transparency:

• Herbivore Botanicals

  

  • Key Features: Focuses on natural, vegan, and cruelty-free ingredients. Known for minimalist packaging and effective formulas. Products include serums, oils, and masks.
  • Average Price: $20 – $70+
  • Pros: High-quality natural ingredients, ethical sourcing, aesthetically pleasing, widely available.
  • Cons: Can be pricey, some products may have strong natural scents.

• The Ordinary

  • Key Features: Offers clinical formulations with integrity. Focuses on transparency and effective, well-researched ingredients at accessible prices.
  • Average Price: $5 – $20
  • Pros: Extremely affordable, highly effective ingredients, clear ingredient lists, good for targeted concerns.
  • Cons: Minimalist approach means less “luxury” feel, requires research to build a routine.

• Acure Organics

  • Key Features: Committed to plant-based, organic, and fair-trade ingredients. Offers a wide range of skincare, hair care, and body care products. Vegan and cruelty-free.
  • Average Price: $10 – $25
  • Pros: Affordable, natural and organic focus, good variety of products, accessible.
  • Cons: Some products may not suit all skin types, less emphasis on high-end formulations.

• Alpyn Beauty

  • Key Features: Utilizes wildcrafted ingredients from the Tetons, focusing on “wildcrafted active” formulas. Clean, sustainable, and cruelty-free.
  • Average Price: $30 – $80+
  • Pros: Unique, potent wildcrafted ingredients, strong environmental focus, high-performance skincare.
  • Cons: Higher price point, less widely available than some larger brands.

• Youth to the People

  • Key Features: Vegan superfood skincare. Uses cold-pressed extracts and sustainable practices. Known for vibrant packaging and effective, clean formulas.
  • Pros: Vegan, cruelty-free, uses nutrient-rich ingredients, strong commitment to sustainability.
  • Cons: Can be expensive, some products have distinct natural scents.

• Pai Skincare

  • Key Features: Specializes in skincare for sensitive and reactive skin. Certified organic, cruelty-free, and vegan. Offers a range of soothing and nourishing products.
  • Average Price: $30 – $70+
  • Pros: Excellent for sensitive skin, certified organic, strong transparency on ingredients.
  • Cons: Premium price point, fewer readily available retail locations.

• Dr. Bronner’s

  • Key Features: While primarily known for soaps, they offer very simple, multi-purpose organic balms and lotions. Focus on organic, fair trade, and sustainable ingredients.
  • Pros: Highly versatile, extremely clean and organic, strong ethical stance, very affordable.
  • Cons: Limited range of specialized skincare products, more basic formulations.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Navigating the Lookx.com Landscape: A Deep Dive

Based on an initial exploration, Lookx.com, an entity operating primarily in the beauty and skincare space, presents itself as a brand with a strong emphasis on natural ingredients and ethical practices.

The website’s immediate impression is one of professionalism and clarity, designed to guide potential customers through its product offerings.

It’s a platform that seems to leverage its Dutch origins with a global outlook, aiming to serve a broad audience looking for skincare and makeup solutions.

Lookx.com Review & First Look: A Detailed Overview

When you land on Lookx.com, the first thing that strikes you is the clean design and the immediate display of key selling propositions.

“Gratis verzending vanaf €35,-” Free shipping from €35, “Ma-vr voor 16:00 uur besteld, dezelfde dag verzonden” Ordered Monday-Friday before 4 PM, shipped same day, and “Niet goed = geld terug” Not good = money back are prominently featured. These aren’t just marketing taglines.

They are crucial elements that build trust and demonstrate a commitment to customer satisfaction.

From a logistical standpoint, same-day shipping for orders placed before 4 PM is a significant advantage, particularly for consumers who value quick delivery.

This efficiency speaks to robust backend operations, suggesting a well-managed supply chain.

• Immediate Impressions:

  • Professional Design: The website has a sleek, modern, and user-friendly interface. Navigation is intuitive, allowing easy access to product categories and information.
  • Clear Value Proposition: Key benefits like free shipping, fast delivery, and a money-back guarantee are highlighted upfront, addressing common consumer concerns immediately.
  • Emphasis on Ethics: The “Dierproefvrij” cruelty-free claim is a significant ethical statement, appealing to a growing segment of conscious consumers.
  • Language Options: The presence of both NL Dutch and EN English options suggests an ambition to serve a broader international market beyond just the Netherlands.

• Initial Trust Indicators: Zanderm.com Review

  • Trustpilot Integration: The direct link to their Trustpilot reviews, displaying a 4.7 rating, provides instant social proof. This transparency is a strong positive, allowing potential customers to independently verify the brand’s reputation. Data from Statista indicates that consumer reviews significantly influence purchasing decisions, with over 90% of consumers checking online reviews before buying.
  • Physical Presence: The “Winkels” Stores and “Waar te koop” Where to buy sections, leading to a store locator, indicate a physical retail presence in addition to the online shop. This multi-channel approach often signals a more established and reliable business.
  • Company Information: Sections like “Over LOOkX” About LOOkX and “Het verhaal van CEO Cindy” The story of CEO Cindy offer insights into the company’s background and leadership, fostering a sense of authenticity and connection.

Lookx.com Features: What They Offer

Beyond the initial allure, a deeper dive into Lookx.com’s features reveals a comprehensive approach to beauty retail. They’re not just selling products.

They’re aiming to provide a complete experience, from personalized recommendations to educational content.

• Product Range:

  • Skincare: The “Shop skincare” section showcases a variety of products, including anti-aging creams, serums, eye treatments, and cleansers. Products like “Retinol2ndG eye rescue” €51.00 and “Youth defense cream” €66.50 indicate a focus on targeted solutions for different skin concerns.
  • Makeup: “Shop make-up” offers foundations and primers, suggesting a curated selection rather than an overwhelming array. Products like “Natural velvet mineral foundation” €38.95 emphasize natural ingredients.
  • Specific Products Highlighted:
    • Retinol2ndG Eye Rescue: A “Krachtige anti-ageing oogcrème” Powerful anti-aging eye cream with “Tweede generatie retinol” Second-generation retinol and promises of “Strakkere oogcontour & frisse blik” Tighter eye contour & fresh look.
    • Youth Defense Cream: Described as a “Pre anti-ageing crème” that “Geeft volume aan de huid” Gives volume to the skin with “Vijf soorten plant stamcellen” Five types of plant stem cells. This highlights their use of advanced botanical ingredients.

• Personalization & Consultation:

  • Huidanalyse Skin Analysis: This feature suggests a guided process for customers to determine their skin type and concerns, leading to tailored product recommendations. This adds significant value, moving beyond simple product sales to a more consultative approach.
  • Personal routine: This likely builds upon the skin analysis, offering a customized regimen to help customers achieve their desired skincare goals.
  • Word LOOkX huidexpert Become a LOOkX Skin Expert: This section, while not directly for consumers, indicates a network of professionals trained in their products, further solidifying their expert-backed image.

• Content & Education:

  • Blog: A dedicated “Blog” section provides “beauty tips en inspiratie” beauty tips and inspiration. This is a smart move for SEO and for engaging customers, positioning Lookx.com as a thought leader in the beauty space. Content marketing statistics show that companies with blogs get 55% more website visitors.
  • LOOkX Beauty school: This suggests educational resources, potentially tutorials or in-depth guides on using their products and achieving optimal results.
  • #ProofLooksBetter: This hashtag, repeated across the site, implies a focus on visible results and perhaps user-generated content, encouraging customers to share their success stories.

• Customer Service & Convenience:

  • Klantenservice Customer Service & Contact: Clear links to contact information ensure customers can easily reach support.
  • FAQ: Veelgestelde vragen Frequently Asked Questions: A comprehensive FAQ section can reduce customer service inquiries and improve user experience by providing quick answers to common questions.
  • Nieuwsbrief Newsletter: Offering “Exclusieve promoties,” “Het laatste nieuws en beauty tips,” and “Persoonlijke aanbevelingen” along with a €5 shop credit for signing up is a standard, effective marketing tactic to build customer loyalty and drive repeat purchases.

Lookx.com Pros & Cons: A Balanced View

Assessing any online business requires a look at both its strengths and areas where it might fall short.

Lookx.com, despite its polished facade, is no exception.

• Pros:

  • Transparency and Trust: The website is exceptionally transparent, providing detailed information about the company, its founder, ingredients philosophy, and even a direct link to third-party review platforms like Trustpilot. This level of openness is commendable.
  • Ethical Stance: The explicit “Dierproefvrij” cruelty-free claim is a significant pro for ethically conscious consumers. Their emphasis on “100% natuurlijke plant stamcellen” also aligns with a preference for natural and potentially more sustainable ingredients.
  • Strong Customer Service Commitments: The “Niet goed = geld terug” money-back guarantee, combined with quick shipping and customer support channels, indicates a customer-centric approach.
  • Professionalism: The overall design, content quality, and clear policies shipping, returns, privacy, terms project a highly professional image, instilling confidence in potential buyers.
  • Educational Resources: The blog and “Beauty school” initiatives add value by empowering consumers with knowledge, which can differentiate them from mere transactional e-commerce sites.
  • Physical Presence: The existence of physical stores and a network of experts adds a layer of credibility and accessibility that purely online brands sometimes lack.

• Cons: Beurer.com Review

  • Pricing: While quality often comes at a price, Lookx.com’s products are in the mid to high-end range €50-€90 for many items. This might be a barrier for budget-conscious consumers, especially given the competitive beauty market.
  • Ingredient Specificity for Halal Consumers: While they emphasize “natural” and “plant stem cells,” comprehensive, readily accessible ingredient lists for every single product on the main product pages could be more prominent for consumers with strict dietary or ethical requirements e.g., ensuring no non-halal animal derivatives or intoxicating alcohol. While the general brand ethos appears clean, specific product ingredient breakdowns are crucial for detailed halal verification.
  • Limited English Content for International Market: While an English option is present, some content might still be primarily in Dutch, potentially hindering a fully seamless experience for non-Dutch speaking international customers. Based on the provided text, the main content appears to be in Dutch with an EN option.
  • AI vs. Company Clarity Addressing “lookx ai com”: The search query “lookx ai com” suggests some confusion or interest in an AI aspect. The current homepage text does not explicitly mention AI in its core business. If there is an AI component e.g., for skin analysis or personalized recommendations, it’s not clearly highlighted as a core technology on the main page, which could lead to missed opportunities or user misunderstandings for those specifically searching for “lookx ai.” It’s possible the “Huidanalyse” skin analysis feature uses AI, but it’s not marketed as “Lookx AI.”

Lookx.com Pricing: Understanding the Investment

When considering beauty products, pricing is always a key factor.

Lookx.com positions itself within the premium segment of the market, reflecting what they assert are high-quality ingredients, advanced formulations, and ethical production practices.

• Product Price Points:

  • Eye Creams: Retinol2ndG Eye Rescue is listed at €51.00 for 10 ml.
  • Face Creams: Youth Defense Cream is €66.50 for 50 ml, Retinol2ndG Cream is €84.95 for 50 ml, and Moisture Cream is €63.95 for 50 ml. Time Stop Cream is €70.95 for 50 ml.
  • Serums: Youth Defense Serum is €77.75 for 40 ml, and Retinol2ndG Serum is €92.95 for 40 ml.
  • Cleansers & Primers: Amazing Cleansing Balm is €51.25 for 75 ml, and Smart 4-in-1 Protection Primer is €41.95 for 30 ml.
  • Foundations: Natural Velvet Mineral Foundation is €38.95.
  • Peels & Masks: Vitamin C Intense Peel is €62.50, and Vitamin C Intense Mask is €65.00.
  • Pads: Derma Skin Polish Pads are €47.50 for 60 pcs.

• Value Proposition:

  • The prices reflect the brand’s claim of using “Tweede generatie retinol” second-generation retinol and “plant stamcellen” plant stem cells, which are often associated with more advanced and costly formulations in the beauty industry.
  • The “Award winning brand” status and “25 jaar ervaring” also contribute to the perceived value and justify the price point.
  • Compared to mass-market drugstore brands, Lookx.com is significantly more expensive. However, compared to high-end luxury skincare brands, its pricing might be considered competitive, especially given the ethical claims and transparency.
  • The “Gratis verzending vanaf €35,-” Free shipping from €35 helps offset some of the cost, making smaller purchases more palatable.

• Considerations:

  • Consumers should weigh the cost against the benefits they expect to receive. Reviews and personal testimonials like those linked on Trustpilot become crucial in determining if the perceived value aligns with actual product performance.
  • For those prioritizing clean, natural, and cruelty-free products, the higher price might be an acceptable investment. However, individual budget constraints will always play a role.

Lookx.com vs. Competitors: A Market Overview

In the bustling beauty market, Lookx.com faces a myriad of competitors, ranging from global giants to niche indie brands.

Understanding its position requires a look at what makes it stand out or blend in.

• Key Differentiators:

  • Focus on Plant Stem Cells: This is a recurring theme on their website, highlighting a commitment to innovative, natural science. Many brands use “natural” ingredients, but the specific emphasis on “plant stem cells” positions them at the forefront of botanical science in cosmetics.

  • Cruelty-Free Dierproefvrij: This is a non-negotiable for a growing segment of the market and sets them apart from brands that still engage in animal testing though many large brands are moving away from it. Uk.vevor.com Review

  • Physical Presence & Expert Network: The “1500+ huidexperts” 1500+ skin experts and physical store locations create a network effect and a sense of personalized service that purely online direct-to-consumer DTC brands cannot easily replicate.

  • Dutch Origin & European Standards: Operating out of the Netherlands implies adherence to stringent EU cosmetic regulations, which are often stricter than those in some other regions, adding a layer of trust regarding product safety and ingredient quality.

  • Luxury Brands e.g., La Mer, SK-II: These brands often command higher prices and focus on exclusive ingredients and prestige. Lookx.com competes on quality and advanced formulations but at a slightly more accessible though still premium price point.

  • Clean Beauty Brands e.g., Biossance, Tata Harper: This is a direct competitive arena. Brands like Biossance focus on sustainable ingredients e.g., squalane derived from sugarcane and clean formulations. Tata Harper emphasizes 100% natural and organic ingredients. Lookx.com fits well within this category, leveraging its plant stem cell and cruelty-free claims.

  • Science-Backed Brands e.g., Paula’s Choice, The Ordinary: These brands prioritize research-backed ingredients and transparency. While Lookx.com also highlights “Skin science,” brands like The Ordinary are known for their minimalist, single-ingredient focus and very affordable prices, offering a different value proposition.

  • Ethical & Vegan Brands e.g., Herbivore Botanicals, Youth to the People: Lookx.com aligns strongly with these brands through its cruelty-free and natural ingredient claims. Competition here often comes down to specific ingredient philosophies, product aesthetics, and brand storytelling.

• Strategic Positioning:

  • Lookx.com appears to carve out a niche in the “premium natural, science-backed, ethical beauty” segment. Its blend of advanced botanical ingredients, cruelty-free certification, and a network of experts allows it to appeal to consumers looking for effective, trustworthy, and ethically produced skincare and makeup.
  • The “Huidanalyse” skin analysis and “Personal routine” features are competitive advantages, offering a more personalized customer journey than many competitors.

Ethical Review: Aligning with Islamic Principles

From an Islamic perspective, evaluating a product or service goes beyond just its effectiveness.

It delves into the permissibility and ethical implications of its ingredients, production, and business practices.

Lookx.com presents several positive aspects in this regard, alongside areas where individual discernment is still key. Gozdeinternationalhospitals.com Review

• Positive Ethical Aspects:

  • Cruelty-Free Dierproefvrij: This is a significant positive. Islam emphasizes compassion towards animals. While there’s scholarly debate on animal testing, avoiding it aligns with a broader ethical stance of minimizing harm. This also typically implies the absence of certain animal-derived ingredients that might come from haram sources or inhumane practices.
  • Plant-Based Ingredients: The frequent mention of “100% natuurlijke plant stamcellen” is highly favorable. Ingredients derived purely from plants are generally permissible halal and align with a wholesome approach to consumption.
  • Transparency: The extensive information on the website, including details about the founder, charity programs, and customer service, contributes to transparency, which is a key aspect of ethical business dealings in Islam avoiding gharar – excessive uncertainty or deception.
  • Money-Back Guarantee: The “Niet goed = geld terug” policy reflects fairness and a commitment to customer satisfaction, which is encouraged in Islamic commerce.
  • Charity Program “LOOkX & 100weeks”: Partnering with a charity like 100weeks demonstrates social responsibility, a virtuous practice in Islam.

• Areas for Individual Due Diligence:

  • Ingredient Verification: While “plant-based” is good, comprehensive ingredient lists for each specific product are crucial. Consumers committed to halal standards should scrutinize these lists for:
    • Alcohol: If alcohol is present, its source and concentration matter. If it’s an intoxicating alcohol used as a primary solvent or ingredient, it would typically be impermissible. However, if it’s a non-intoxicating alcohol e.g., fatty alcohols or alcohol used in very small amounts as a preservative or solvent that evaporates quickly and isn’t intended for consumption, some scholars may permit it in external cosmetics. The safest approach for strict adherence is to avoid products with any form of alcohol, or to seek clarification from religious scholars on the specific type and use of alcohol.
    • Animal Derivatives: While cruelty-free, some products might contain animal-derived ingredients like collagen, gelatin, or certain fats. If these are not plant-based, their source e.g., from halal-slaughtered animals or permissible marine sources would need to be verified. Given Lookx.com’s emphasis on “plant stamcellen,” the likelihood of haram animal derivatives should be low, but verification is still prudent.
    • Impurities Najis: Ensuring no ritually impure najis substances are present.
  • Marketing Claims: While “anti-ageing” and “beauty” are permissible goals, any claims that verge on unrealistic expectations or altering Allah’s creation e.g., permanent, drastic physical changes beyond natural improvement should be viewed with caution. The products seem to focus on enhancing natural beauty and skin health, which is generally permissible.

In summary, Lookx.com appears to operate with a high degree of ethical consciousness, particularly regarding animal welfare and natural ingredients.

For a Muslim consumer, the primary remaining step for full assurance would be a detailed ingredient check for each product to ensure absolute adherence to personal halal standards, specifically concerning types of alcohol and any non-plant animal derivatives.

The brand’s transparency, however, makes this due diligence far more feasible than with less forthcoming companies.

FAQ

What is Lookx.com?

Lookx.com is an online beauty brand specializing in skincare and makeup products, highlighting its use of natural plant stem cells and a commitment to being cruelty-free.

The website also features a physical retail presence through a network of affiliated skin experts.

Is Lookx.com a legitimate website?

Yes, based on the website’s comprehensive information, clear policies shipping, returns, privacy, physical store locator, and integration with a third-party review platform like Trustpilot displaying a 4.7 rating, Lookx.com appears to be a legitimate and professional operation.

What kind of products does Lookx.com offer?

Lookx.com offers a range of skincare products such as anti-aging creams, serums, eye treatments, and cleansers, alongside makeup items including foundations and primers.

Their product line emphasizes natural ingredients and plant stem cell technology. Atob.com Review

Does Lookx.com offer free shipping?

Yes, Lookx.com offers free shipping on orders above €35. This policy is clearly stated on their homepage, providing an incentive for customers to meet the minimum order value.

What is Lookx.com’s shipping policy?

Lookx.com states that orders placed Monday to Friday before 4 PM are shipped on the same day.

This indicates a commitment to quick dispatch and efficient delivery services.

Does Lookx.com provide samples with orders?

Yes, the website mentions that customers receive samples with every order, allowing them to try out other products from the brand.

What is Lookx.com’s return policy?

Lookx.com has a “Niet goed = geld terug” Not good = money back policy, indicating a commitment to customer satisfaction and allowing returns if customers are not satisfied with their purchase.

Is Lookx.com a cruelty-free brand?

Yes, Lookx.com explicitly states “Dierproefvrij” cruelty-free on its homepage, indicating that their products and ingredients are not tested on animals.

What is the average price range of Lookx.com products?

Lookx.com products are generally in the mid to high-end price range, with items like eye creams starting around €51.00 and serums going up to €92.95. Foundations are priced around €38.95.

What are “plant stamcellen” plant stem cells in Lookx.com products?

“Plant stamcellen” refer to plant stem cells used as active ingredients in Lookx.com’s formulations.

These are typically included for their potential anti-aging and regenerative properties, aligning with the brand’s focus on natural, science-backed skincare.

Does Lookx.com offer personalized skin analysis?

Yes, Lookx.com provides a “Huidanalyse” Skin Analysis feature, which likely helps customers determine their skin type and concerns to receive personalized product recommendations and build a suitable beauty routine. Newrez.com Review

What is the “Personal routine” feature on Lookx.com?

The “Personal routine” feature on Lookx.com likely builds upon the skin analysis, offering customized product regimens designed to help users achieve their specific skincare goals.

Where can I find reviews for Lookx.com?

Lookx.com prominently links to its Trustpilot profile on its homepage, where it has a rating of 4.7. This allows potential customers to view independent reviews and feedback.

Does Lookx.com have physical stores?

Yes, Lookx.com has a “Winkels” Stores and “Waar te koop” Where to buy section on its website, which directs users to a store locator for physical retail locations and affiliated skin experts.

What is the LOOkX Beauty school?

The “LOOkX Beauty school” appears to be an educational initiative by Lookx.com, likely offering resources, tips, or training related to beauty and skincare, potentially for both consumers and aspiring skin experts.

How can I stay updated with Lookx.com news and promotions?

You can sign up for the LOOkX newsletter, which offers exclusive promotions, the latest news, beauty tips, and personal recommendations.

Signing up also typically provides a €5 shop credit.

What is the significance of “Award winning brand” for Lookx.com?

Being an “Award winning brand” signifies that Lookx.com has received recognition or accolades within the beauty industry for its products or practices, lending credibility and prestige to the brand.

Does Lookx.com have a charity program?

Yes, Lookx.com mentions a “LOOkX Charity program” and states they are a proud partner of “100weeks,” indicating a commitment to social responsibility and giving back to the community.

Is Lookx.com suitable for sensitive skin?

While Lookx.com offers products for various skin types and mentions its natural ingredients, specific products are likely formulated for sensitive skin.

Customers with sensitive skin should always review individual product ingredient lists and consider using the skin analysis feature for tailored recommendations. Cosmoelectrical.com Review

Does Lookx.com use AI technology referencing “lookx ai com”?

While the homepage text doesn’t explicitly market “Lookx AI,” the “Huidanalyse” Skin Analysis feature could potentially leverage AI or advanced algorithms to provide personalized recommendations.

The primary business is beauty products, with any AI integration likely supporting the personalization aspect.