Understanding Mailchimp’s pricing structure is crucial for any business considering the platform, as costs can vary significantly based on the number of contacts and the specific features required.
Mailchimp offers a tiered pricing model, including a free option, designed to cater to a range of business sizes and needs.
Overview of Mailchimp’s Plans
Mailchimp prominently displays a promotional offer of “Save 50% for 12 months” on its Standard plan, indicating a strategy to attract new users.
Beyond this, the platform generally offers four main tiers:
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Free Plan:
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- Target Audience: Ideal for individuals or very small businesses just starting out with email marketing.
- Key Inclusions: Basic email builder, forms, landing pages, and limited email sends per month. It allows users to send up to a certain number of emails to a limited number of contacts (e.g., typically 500 contacts and 1,000 sends per month, though this can change).
- Limitations: This plan usually includes Mailchimp branding, limited automation features, and basic support. It’s a great way to test the waters without financial commitment.
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Essentials Plan:
- Target Audience: Small businesses looking for more features than the free plan, but still budget-conscious.
- Key Inclusions: All Free plan features plus A/B testing, custom branding, all email templates, and more advanced segmentation.
- Pricing Basis: Price scales with the number of contacts in your audience. For example, it might start around $13-$15/month for 500 contacts, increasing with more contacts.
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Standard Plan: Who Owns blackoutcoffee.com?
- Target Audience: Growing businesses that need robust marketing automation and advanced insights. This is often promoted as the most popular choice.
- Key Inclusions: All Essentials features plus powerful marketing automation (customer journeys), advanced audience segmentation, predictive segmentation, generative AI features, custom-coded email templates, customizable popup forms, and personalized onboarding (for the first 90 days).
- Pricing Basis: Starts at a higher price point, for example, around $20/month (before promotional discounts) for 500 contacts, and increases proportionally with contact volume. This plan allows users to send up to a larger number of emails each month (e.g., 6,000 to 12,000 for a lower contact tier). The homepage specifically mentions “Starts at $20 /mo for 12 months. Then, starts at $20 /month.” for the standard plan, indicating a consistent rate after the discount.
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Premium Plan:
- Target Audience: Large businesses and enterprises with complex marketing needs and extensive contact lists.
- Key Inclusions: All Standard features plus advanced segmentation, multivariate testing, comparative reporting, phone and priority support, and roles-based access. This plan is designed for maximum scale and sophisticated strategy.
- Pricing Basis: This is the highest tier, with prices significantly increasing with contact numbers, often starting in the hundreds of dollars per month. For businesses managing over 250,000 contacts, Mailchimp indicates they should “Get in touch to learn about custom plans.”
Important Pricing Considerations
- Contact-Based Pricing: Mailchimp primarily bases its pricing on the total number of contacts in your audience, not just active subscribers. This means if you have a large list, even if many are inactive, you’ll still pay for them. Regularly cleaning your list is essential to manage costs.
- Email Send Limits: Each plan also has a monthly email send limit. If you exceed this limit, “overages apply,” meaning additional charges will be incurred. These details are often linked from the pricing page.
- Add-ons: Features like SMS Marketing are typically add-ons and require purchasing credits, which adds to the overall cost. The homepage disclaimer mentions, “SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits.”
- Currency Options: Mailchimp offers pricing in multiple currencies, including USD, AUD, EUR, GBP, CAD, and others, which is convenient for a global user base.
- Discounts and Promotions: Keep an eye out for promotional offers, such as the 50% off for 12 months, which can significantly reduce the initial investment. However, understand what the price reverts to after the promotional period.
In summary, Mailchimp’s pricing is transparent, clearly outlining what’s included in each plan and the factors that influence cost.
While the free and Essentials plans are highly accessible, businesses with rapidly growing contact lists or demanding feature requirements should carefully calculate potential costs at higher tiers to ensure it aligns with their budget.
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