If you want to really get a grip on how search engines see your website and make sure it’s running smoothly behind the scenes, into Semrush Academy’s Technical SEO course is a fantastic move. This course is a total game-changer, especially because it’s completely free and packed with practical knowledge that can genuinely boost your site’s performance and even your career. You’ll learn the ins and outs of everything from crawlability and indexability to understanding tricky HTTP response codes. Plus, you get a solid, industry-recognized certification at the end, which is a neat way to show off your new skills to potential employers or clients. Seriously, for anyone looking to make a real impact on a website’s search engine visibility without spending a dime, this course is absolutely worth your time.

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What is Technical SEO and Why it’s So Important

Think of your website like a house. Regular SEO, like keyword research and crafting amazing content, is like making sure your house looks beautiful, has great furniture, and welcoming decor. But Technical SEO? That’s all about the foundation, the plumbing, the wiring, and the structure – basically, everything that makes the house stand strong and function properly. If your house has a leaky roof, faulty wiring, or a shaky foundation, it doesn’t matter how pretty the paint is. people won’t want to stay, and certainly, nobody will be impressed.

In the online world, technical SEO ensures that search engines like Google can easily find, crawl, understand, and index your website’s pages. If they can’t do that efficiently, your site won’t show up in search results, no matter how great your content is. It’s really the backbone of a strong online presence. Without a solid technical foundation, all your efforts in creating fantastic blog posts or optimizing for keywords might not get the visibility they deserve.

Technical SEO tackles issues like site speed, mobile-friendliness, website architecture, structured data, security HTTPS, and how search engines interact with your content. According to recent data, issues like poor page load speed or mobile unfriendliness can directly impact user experience and, by extension, your search rankings. A Technical SEO Specialist is the one who steps in to identify these hidden problems and implement solutions to enhance website speed, navigation, and user experience. This role is becoming more and more crucial, with an average annual salary for a Technical SEO Specialist in the US hovering around $80,410 to $87,353 as of late 2025, depending on experience and location.

A Closer Look at Semrush Academy’s Technical SEO Course Offerings

Semrush Academy has been a go-to resource for free digital marketing education for a while now, and their technical SEO offerings are no exception. They actually have a couple of key courses that touch on technical SEO, catering to different levels of expertise. What Exactly is the Semrush AI Toolkit?

Technical SEO Course with Bastian Grimm

This particular course, often highlighted as a standout, is led by industry expert Bastian Grimm. It’s designed for those who are ready to level up their technical SEO knowledge and delve into more advanced concepts.

What You’ll Learn and Why it Matters:

Crawlability and Indexability: This is fundamental. If Googlebot can’t crawl your pages, it can’t index them, and if it can’t index them, they won’t show up in search results. The course dives into things like XML sitemaps, which are like a roadmap for search engines, and robots.txt files, which tell crawlers where they can and can’t go on your site. You’ll also learn about robots meta tags and canonical tags, which are crucial for managing duplicate content and guiding crawlers to the preferred version of a page.
Crawl Budget Optimization: Ever wondered why some pages get crawled more often than others? This section helps you understand how to prioritize what Google should focus on, ensuring your most important content gets the attention it deserves.
HTTP Status Codes and Response Codes: This might sound dry, but understanding codes like 301 permanent redirect, 302 temporary redirect, 404 page not found, and 5XX server errors is vital for diagnosing and fixing site issues that hurt SEO. A 301 redirect, for instance, passes nearly all of the “link juice” to the new page, while a 302 signals a temporary move, which search engines treat differently.
Log File Auditing: This is like looking under the hood of your website to see exactly how search engine bots are interacting with it. It gives you raw data on crawl frequency, errors, and areas for improvement.
International SEO: If you’re targeting audiences in different countries or languages, this module covers essential elements like hreflang tags to ensure the right version of your page is shown to the right user.
Site Architecture and Internal Linking: A well-structured site with a logical internal linking strategy helps users and search engines navigate your content, distributing “link equity” and signaling importance. The course covers concepts like nofollow attributes and how to manage large sites with faceted navigation or pagination.
Mobile-First Indexing: Google shifted to mobile-first indexing years ago, meaning they primarily use the mobile version of your content for ranking. This course helps you ensure your site is ready for this crucial aspect.

This course is delivered through on-demand video lessons, runs for about 3 hours and 3 minutes, and is generally considered an intermediate level course.

On-Page and Technical SEO Course

Another great offering from Semrush Academy, this course is often recommended for beginners or those looking for a solid foundation in both on-page and technical elements. It aims to teach you how to improve and maintain your website’s overall health and optimize content using Semrush tools.

Key areas covered here include: Empower Your Content: Mastering the AI Semrush Sentence Rewriter

SEO Audits: Learning to conduct a comprehensive SEO audit is one of the most practical skills you can gain. This helps you identify issues hindering your site’s performance, like broken links, duplicate content, and other technical errors.
HTTPS Issues: Ensuring your site is secure with HTTPS is a basic requirement today, and this module covers how to check for and resolve any related problems.
Crawlability Issues: Similar to Bastian Grimm’s course but perhaps at a more foundational level, this section addresses common problems that prevent search engines from accessing your pages.
Log File Analysis: Again, an introduction to understanding server logs to see how bots are interacting with your site.
On-Page Optimization: While the focus is technical, this course also includes modules on creating SEO-friendly content, finding ideas for on-page optimization, and fixing on-page errors, often using Semrush tools to guide you. This ties into the technical aspects because well-optimized content still needs a technically sound site to perform.

This course also offers free certification upon completion and passing its associated exam.

Who Should Take These Courses?

Honestly, Semrush Academy’s technical SEO courses are pretty versatile. They’re suitable for a wide range of people:

Newcomers to SEO: If you’re just starting your SEO journey and feel a bit overwhelmed by the technical jargon, these courses, especially the “On-Page and Technical SEO Course,” can demystify complex concepts and provide a structured learning path.
Digital Marketers: Even if your main focus isn’t technical SEO, understanding these fundamentals is crucial for any digital marketer. It helps you communicate better with developers and make informed decisions about your site’s strategy.
Website Owners: If you manage your own website or small business site, knowing how to spot and fix technical issues can save you a lot of money on external consultants and improve your organic traffic significantly.
SEO Professionals Looking to Specialize: If you already know the basics of SEO keyword research, content, link building and want to dive deeper into the technical side, Bastian Grimm’s course is an excellent next step to gain expertise in specific technical SEO topics.
Consultants and Agency Professionals: For those working with multiple client websites, a strong grasp of technical SEO helps you identify and resolve issues quickly, offering more comprehensive value to your clients.

The Benefits: Why Spend Your Time on This?

you know what you’ll learn, but why bother? Here are some compelling reasons: What is the Semrush API, Anyway?

It’s 100% Free! Let’s be real, this is a huge plus. High-quality SEO education often comes with a hefty price tag, but Semrush Academy offers these courses and their certifications completely free of charge. You literally have nothing to lose except a few hours of your time.
Industry-Recognized Certification: Upon passing the exam usually a multiple-choice test with a 70% passing score, you receive a certificate from Semrush Academy. This isn’t just a piece of paper. Semrush is a leading name in the SEO world, and their certifications are widely recognized. They can definitely enhance your professional credibility and employability. Employers appreciate candidates who show initiative and a proven understanding of SEO tools and strategies.
Learn from Experts: The courses are led by seasoned industry professionals like Bastian Grimm, ensuring you’re getting up-to-date information and proven tactics.
Practical, Actionable Insights: These aren’t just theoretical lectures. The courses are designed to give you practical skills you can start implementing right away. They often include tool-based workflow examples, showing you how to use Semrush’s powerful suite to perform audits, analyze issues, and find solutions. This hands-on practice is invaluable.
Stay Ahead of the Curve: The SEO is always changing. Google releases algorithm updates regularly, and what worked last year might not work today. Semrush Academy’s courses aim to keep you updated with the latest trends and best practices, giving you a competitive edge.
Career Advancement: A strong understanding of technical SEO can open doors to specialized roles. Technical SEO jobs are in high demand, with many companies actively hiring for remote positions in the UK, London, and other locations. As mentioned, the salaries for Technical SEO Specialists are quite competitive, ranging from $80,410 to $87,353 annually in the US as of 2025. Senior Technical SEO Analysts or Managers can earn even more, with some senior roles exceeding $100,000. This specialization can really make your resume stand out.

How to Get Started with Semrush Academy

Getting started is incredibly easy because the platform is designed to be accessible.

Head to Semrush Academy: Just go to the Semrush website and navigate to their Academy section.
Browse Courses: You’ll find a wide array of courses covering various digital marketing topics. Look for “Technical SEO course with Bastian Grimm” or “On-Page and Technical SEO Course.”
Enroll for Free: Simply enroll in the course. You don’t need a paid Semrush subscription to access the courses or earn the certifications.
Watch the Lessons: The courses are broken down into digestible video lessons. Take notes, rewatch sections, and make sure you understand the concepts.
Take the Exam: Once you feel confident, take the associated exam. It’s usually a timed, multiple-choice test. Don’t worry if you don’t pass on your first try. you often get multiple attempts, or can retake it after a certain period.
Claim Your Certificate: After successfully passing, you can download your official Semrush Academy certificate!

Comparing Semrush Academy to Other Technical SEO Courses

While Semrush Academy offers fantastic value, especially since it’s free, it’s good to know what else is out there. Other reputable platforms also offer excellent technical SEO training:

Moz Academy: Offers a “Technical SEO Certification” course, often praised for its in-depth content. It’s a premium course, costing several hundred dollars, but it’s well-regarded in the industry.
Ahrefs Academy: They have free SEO courses, including foundational ones that touch on technical SEO aspects, often integrating their own toolset.
Udemy: You can find numerous “Technical SEO course beginner to advanced 2025” or “Technical SEO Audit Masterclass Semrush Advanced SEO” options here, often taught by independent instructors. While some are good, quality and cost can vary greatly.
Coursera / UC Davis: Offers more academic specializations like “Search Engine Optimization SEO Specialization” which can include technical SEO, often with university-backed certification, but typically at a monthly subscription cost.

What really makes Semrush Academy stand out is its free access to comprehensive, expert-led training that directly ties into the practical application of one of the industry’s leading SEO toolsets. This blend of theoretical knowledge with hands-on application, all at no cost, is tough to beat. Ahrefs vs. Semrush Group Buy: Is It Worth the Risk for Your Business?

Career Opportunities for a Technical SEO Specialist

Once you’ve mastered technical SEO through courses like Semrush Academy’s, a whole new world of career opportunities opens up. As search engines become more sophisticated and websites grow in complexity, the demand for skilled Technical SEO Specialists is steadily increasing.

A Technical SEO Specialist’s core responsibilities typically include:

Conducting technical SEO audits: Regularly reviewing websites to spot issues like broken links, crawl errors, duplicate content, and indexing problems.
Optimizing website structure and code: Ensuring the website’s backend is clean, efficient, and easy for search engines to understand. This involves working with HTML, CSS, and JavaScript.
Improving site speed and Core Web Vitals: These are crucial ranking factors and user experience metrics. Specialists optimize page load times, visual stability, and interactivity.
Implementing structured data Schema Markup: Adding special code to help search engines better understand content and display rich snippets in search results, improving click-through rates.
Managing crawl budget and indexing: Guiding search engine bots to crawl the most important pages efficiently and preventing irrelevant pages from being indexed.
Ensuring mobile-friendliness: Optimizing websites for all devices, especially mobile, given Google’s mobile-first indexing approach.
Troubleshooting SEO issues: Diagnosing and resolving technical glitches that hinder search engine performance.
Collaborating with developers and content teams: Working closely with other teams to implement recommendations and ensure a holistic SEO strategy.

The job market for technical SEO is active, with an average hourly pay for a Technical SEO in the United States around $38.94 an hour as of August 2025, which translates to an average annual salary of approximately $81,001 to $87,353. Entry-level positions might start a bit lower, but with 5-8 years of experience, a specialist can expect to earn around $84,676 annually. Senior SEO roles, or those with management responsibilities, often command significantly higher salaries, with some earning over $130,000 annually. This means that investing your time in a quality course like Semrush Academy’s can lead to a rewarding and financially stable career path.

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Frequently Asked Questions

What is Semrush Academy’s Technical SEO course about?

Semrush Academy’s Technical SEO course teaches you how to optimize the technical aspects of a website to improve its visibility and performance in search engines. This includes making sure search engines can easily crawl, index, and understand your site, and covers topics like site speed, mobile-friendliness, site architecture, structured data, and resolving various technical errors.

Is Semrush Academy’s Technical SEO course free?

Yes, absolutely! The “Technical SEO course with Bastian Grimm” and the “On-Page and Technical SEO Course” are both completely free to access on Semrush Academy. You don’t even need a paid Semrush subscription to enroll or earn your certification.

Do I get a certification after completing the Semrush Technical SEO course?

Yes, you do! After completing the course modules and successfully passing the associated exam usually a multiple-choice test with a 70% pass rate, you’ll receive a free, industry-recognized certificate from Semrush Academy. This certificate can be a valuable addition to your resume.

How long does the Semrush Technical SEO course take to complete?

The “Technical SEO course with Bastian Grimm” is approximately 3 hours and 3 minutes long, broken down into several video lessons. Other technical SEO-related courses on Semrush Academy might vary slightly in length, but they are generally designed to be completed at your own pace. Ahrefs vs Semrush: Which SEO Powerhouse Wins in 2025?

What kind of job opportunities can I get with Technical SEO skills?

With strong technical SEO skills, you can pursue roles like Technical SEO Specialist, SEO Analyst, SEO Manager, or even work as an independent SEO consultant. These roles involve optimizing website infrastructure, fixing crawlability and indexing issues, improving site speed, implementing structured data, and collaborating with development teams to enhance search engine rankings. Average salaries for Technical SEO Specialists in the US range from $80,410 to $87,353 annually, with higher earning potential for experienced professionals.

Is the Semrush Technical SEO certification worth it for beginners?

Yes, it’s definitely worth it, especially for beginners! It provides a structured, comprehensive, and free introduction to crucial technical SEO concepts. The knowledge gained can significantly enhance your understanding of how search engines work and how to troubleshoot common website issues. Plus, the free certification adds a credible credential to your profile without any financial investment.

What specific topics are covered in the Bastian Grimm Technical SEO course?

The “Technical SEO course with Bastian Grimm” covers advanced topics such as crawl budget optimization, internal linking strategies, XML sitemaps, robots.txt and meta tags, canonical tags, understanding various HTTP response codes 3XX, 4XX, 5XX, log file auditing, Google’s Mobile-First Indexing, and international SEO considerations using hreflang tags.

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