Maximizing Your Coming Soon Page for Conversions

Just putting up a “coming soon” page isn’t enough. you want it to actually do something for your business, like capture leads and build excitement. Think of it as your first chance to make an impression and get people ready for your launch.

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Why Focus on Conversions?

A “coming soon” page isn’t just a static announcement. it’s a potential conversion machine. Some startups have gained thousands of subscribers overnight just from well-executed “coming soon” pages. The goal is to turn curious visitors into potential customers even before your main site is live.

Strategies to Boost Conversions

• Compelling Headline and Copy: Your headline needs to grab attention and immediately tell visitors what’s coming and why they should care. The copy should be brief, benefit-oriented, and spark interest. Instead of a boring “Maintenance Mode” title, try something creative like “We’re cooking up something delicious!”
• Clear Call-to-Action (CTA): What do you want visitors to do? Sign up for updates? Follow on social media? Make your CTA prominent and easy to find.
• Lead Capture Forms: This is arguably the most important element for conversions.
  • Email Subscription: Include a clear email signup form. This lets you build an email list of interested individuals before your business even officially starts.
  • Incentives: To encourage sign-ups, offer something valuable in return. This could be a pre-launch discount, exclusive content, a freebie, or early access. People are more likely to share their information if they get something out of it.
  • Simplicity: Keep the form short and sweet. Often, just asking for an email address is enough to reduce friction. Research suggests that having fewer questions on a form can increase conversion rates, with some marketers believing just a name and email are essential.
• Countdown Timers: A countdown timer creates a sense of urgency and lets visitors know exactly when your site or product will be live. This can be a powerful psychological trigger.
• Showcase Branding and Visuals: Use your brand colors, logo, and high-quality images or videos to make the page visually appealing. A personalized video can boost conversions by as much as 86%.
• Social Media Integration: Include links to your social media profiles. This allows visitors to connect with your brand and stay updated, even if they don’t sign up for your email list immediately.
• Tell a Story (Briefly): While keeping it concise, give visitors a brief idea of what your business or product is all about. You don’t need to reveal everything, just enough to pique their interest.
• Optimized for Mobile: Ensure your page looks great and functions perfectly on all devices, especially mobile, as a significant portion of traffic comes from smartphones. Dynamic landing pages convert 25.2% more mobile users.

Landing Page Statistics to Keep in Mind

• The average landing page conversion rate across all industries is around 4.3% to 6.6%. However, this can vary significantly by industry.
• The top 10% of landing pages can receive almost 80% of traffic.
• Adding personalized videos can boost conversions by 86%.
• Shorter landing pages with clear CTAs tend to outperform longer ones.
• Businesses with 10-15 landing pages can generate 55% more leads than those with fewer.
• Landing pages are highly effective for lead generation, with 43.6% of businesses using them for this primary goal.

By focusing on these conversion strategies, your “coming soon” page can become a powerful marketing tool, helping you build an audience and gather valuable insights even before your main site launches.

Read more about Coming Soon & Maintenance Mode Review:
Coming Soon Mode: Building Anticipation and SEO Before Launch
Maintenance Mode: Protecting Your Live Site During Updates
Top Tools and Plugins for Coming Soon & Maintenance Mode