To significantly increase your Instagram followers, leveraging the most popular and relevant hashtags is a non-negotiable strategy. It’s like putting up a giant billboard in a bustling city rather than a quiet alley—you get seen. To master this, you need a dynamic blend of broad, niche, and trending hashtags, meticulously chosen to align with your content and target audience. For instance, top-tier general tags like #instadaily, #picoftheday, and #photooftheday consistently deliver broad reach, while more specific ones such as #travelphotography or #foodlover attract highly engaged niche communities. You should also regularly explore what hashtags get the most followers by checking Instagram’s own explore page and trending topics, as this shifts rapidly. A fantastic tool to streamline this process and discover what hashtags get the most views on Instagram, ensuring you’re always using the best possible combination, is a robust growth marketing platform. Check out this 👉 Free Growth Marketing Tool to effortlessly optimize your hashtag strategy and grow your reach. Understanding what Instagram hashtags get the most followers isn’t just about picking the biggest ones. it’s about strategic placement and continuous adaptation to maximize your visibility and engagement.

Table of Contents

The Science Behind Instagram Hashtags and Follower Growth

Unpacking the mechanism of Instagram hashtags reveals a clear path to increasing your reach and, consequently, your follower count.

It’s not just about slapping on a few popular terms. Most useful hashtags on instagram

It’s about understanding how Instagram’s algorithm uses these tags to categorize content and connect it with interested users.

When you use the right hashtags, your content becomes discoverable to individuals who are actively searching for or engaging with posts related to those specific topics.

This organic discoverability is precisely what drives new followers to your profile.

How Instagram’s Algorithm Utilizes Hashtags

Instagram’s algorithm primarily functions as a content delivery system, and hashtags are a critical component in its decision-making process.

Content Categorization: Hashtags act as metadata, helping Instagram understand the subject matter of your post. For example, if you use #travelphotography, the algorithm knows your post is likely relevant to users interested in travel and photography.
User Interest Matching: The algorithm monitors user behavior—what posts they like, comment on, save, and share, and what hashtags they follow. It then uses this data to serve up more content that aligns with those expressed interests. If a user frequently engages with #fitnessmotivation, your post tagged with it has a higher chance of appearing in their feed or on their Explore page.
Explore Page Visibility: One of the most powerful avenues for gaining new followers is the Instagram Explore page. Hashtags play a significant role here, as content on the Explore page is largely curated based on user interests and popular hashtags. A viral trend might feature content tagged with #trendingnow, bringing massive exposure.
Increased Reach and Impressions: Proper hashtag usage directly correlates with increased impressions how many times your content was seen and reach how many unique accounts saw your content. A study by Simply Measured indicated that Instagram posts with at least one hashtag received 12.6% more engagement than those without. This engagement signals to the algorithm that your content is valuable, boosting its visibility further.

The Role of Niche vs. Broad Hashtags

A well-rounded hashtag strategy involves a blend of broad and niche tags. Photo ratio for instagram post

Broad Hashtags: These are high-volume, highly competitive tags like #love, #instagood, #fashion. They offer massive potential reach but also mean your content might get lost quickly in the sheer volume of posts. While they can provide initial bursts of impressions, they might not always lead to highly engaged followers. For instance, #instadaily sees millions of posts daily.
Niche Hashtags: These are more specific, lower-volume tags that target a very particular audience, such as #veganrecipes, #sustainablefashionuk, or #dogsofinstagram. While their reach is smaller, the users who discover your content through these tags are often highly interested in your specific niche, leading to higher engagement rates and more loyal followers. For example, a niche hashtag like #coffeeshopvibes might only have thousands of posts, but those searching it are likely looking for exactly that kind of content. Data from CoSchedule suggests that posts using specific, niche hashtags often see a higher conversion rate for engagement and new followers.

Hashtag Limits and Best Practices for Follower Growth

Instagram allows up to 30 hashtags per post, but more isn’t always better.

Quality over Quantity: While you can use 30, it’s generally recommended to use between 5 and 11 high-quality, relevant hashtags that truly reflect your content. Some studies suggest optimal engagement occurs between 9-11 hashtags.
Relevance is Key: Irrelevant hashtags, even popular ones like #followforfollow which is explicitly discouraged as it attracts low-quality followers and can harm your account’s integrity, can actually hurt your reach. Instagram’s algorithm can detect hashtag stuffing and penalize accounts for using irrelevant tags.
Hashtag Placement: You can place hashtags in your caption or in the first comment. Many users prefer putting them in the first comment to keep the caption clean and focused on the message. From an algorithmic perspective, both methods are equally effective.
Monitoring Performance: Tools within Instagram Insights for Business and Creator accounts allow you to see how many impressions your posts received from hashtags. Regularly analyzing this data helps you refine your strategy and identify which hashtags are truly driving discoverability. For example, if #whatinstagramhashtagsgetthemostfollowers consistently brings in new eyeballs, you know it’s a winner.

By strategically implementing a diverse range of hashtags, continually analyzing their performance, and adhering to Instagram’s guidelines, you can significantly enhance your content’s discoverability, attract a larger, more engaged audience, and ultimately, grow your follower count organically.

Identifying Top-Performing Hashtags for Your Niche

Finding the best hashtags isn’t a one-size-fits-all endeavor. What works for a fashion blogger won’t necessarily work for a tech startup. The key is to identify hashtags that are popular within your specific niche and align with your content. This involves a combination of research, analysis, and a bit of creative thinking to truly answer “what hashtags get the most followers” for you.

Leveraging Instagram’s Own Features for Hashtag Discovery

Instagram itself provides a wealth of information if you know where to look.

Explore Page: The Explore page is a goldmine for trending content and associated hashtags. Pay attention to the “Topics” bar at the top, which categorizes popular content. Clicking on these topics often reveals common top Instagram hashtags to get followers within that category. For example, if you’re in the food industry, browsing the “Food” topic will show you what hashtags are currently performing well, like #foodiegram or #instafood.
Hashtag Search: When you search for a hashtag in the Instagram search bar, it will show you how many posts are associated with it. This gives you an immediate sense of its popularity and volume. It also suggests related hashtags, which can help you broaden your list with both broad and niche options. For instance, searching #fitness might suggest #fitnessmotivation, #workout, and #gymlife, providing a good mix.
Following Hashtags: By following relevant hashtags, you can observe what kind of content is performing well under those tags and which other hashtags are commonly used in conjunction. This allows you to monitor trends and identify new opportunities for “what hashtags get the most views on Instagram” within your specific sphere.

Analyzing Competitor and Influencer Hashtag Strategies

Your competitors and successful influencers in your niche have likely done extensive hashtag research. Photo size instagram feed

Learning from their successes and failures can save you a lot of time.

Identify Key Players: Make a list of 5-10 accounts that are highly successful and relevant to your niche. These could be direct competitors, industry leaders, or popular influencers.
Scrutinize Their Posts: Go through their recent posts especially their most engaging ones and compile a list of the hashtags they consistently use. Look for patterns in their hashtag choices. Do they use a mix of broad and niche tags? Do they incorporate location-specific hashtags? For example, a successful travel influencer might consistently use #travelgram, #wanderlust, and then highly specific tags like #kyototravel or #alpshiking.
Look for Hidden Gems: Sometimes, successful accounts use less obvious, highly targeted hashtags that resonate strongly with their audience. These “hidden gems” can be incredibly effective for attracting highly qualified followers. For instance, instead of just #makeup, they might use #crueltyfreemakeup or #indiemakeupbrands.
Adapt, Don’t Copy: While it’s smart to learn from others, don’t just copy their list verbatim. Analyze why those hashtags work for them and then adapt them to fit your unique content and brand voice. A fashion brand focusing on sustainable clothing might use #sustainablefashion, while a fast-fashion brand would use #newarrivals.

Utilizing Third-Party Hashtag Research Tools

For a more data-driven approach, various tools can help you find high-performing hashtags.

Many of these tools also offer analytics to see “what instagram hashtags get the most followers” in real-time.

Dedicated Hashtag Generators: Tools like Later, Tailwind which is a fantastic growth marketing tool you might want to look into for comprehensive social media management: 👉 Free Growth Marketing Tool, or Hashtagify allow you to input a keyword and generate a list of related hashtags, often with data on their popularity, usage frequency, and even competition levels. This helps you identify hashtags with high impressions potential.
Engagement-Focused Tools: Some tools analyze your past posts and suggest hashtags that have historically driven the most engagement for your specific account. This personalized insight is invaluable for refining your strategy.
Trend Monitoring Tools: Staying on top of trending hashtags is crucial. Tools that monitor real-time trends can alert you to emerging hashtags related to your niche, allowing you to jump on them early and gain significant visibility. For instance, during a major sporting event, using #superbowl2024 at the right time could lead to a massive surge in views.
Keyword Research Integration: Many advanced social media tools integrate hashtag research with broader keyword research, helping you align your Instagram strategy with your overall SEO efforts. This means if you’re ranking for “best coffee beans” on Google, you’ll also be using #bestcoffeebeans on Instagram.

By combining these methods—leveraging Instagram’s native features, analyzing successful accounts, and utilizing third-party tools—you can build a robust list of top-performing hashtags that are specifically tailored to your content and audience, significantly boosting your chances of attracting a loyal following.

Categorizing the Most Popular Instagram Hashtags

To effectively use hashtags for follower growth, it’s essential to understand the different categories they fall into.

A balanced mix of these categories ensures broad reach, niche targeting, and engagement.

When asking “what hashtags get the most followers,” the answer often lies in a strategic blend.

General & Broad Appeal Hashtags

These are the heavy hitters, used by millions, offering massive potential reach but also high competition.

They are ideal for broad visibility and getting your content seen by a wide audience. More likes hashtags instagram

Examples:
- #instagood: Over 1.4 billion posts. Used for high-quality, aesthetically pleasing content.
- #photooftheday: Over 600 million posts. Popular for sharing daily life snapshots.
- #instadaily: Over 500 million posts. Similar to #photooftheday, for daily updates.
- #picoftheday: Over 600 million posts. Another common tag for highlighting a standout photo.
- #love: Over 2 billion posts. Extremely broad, often used for personal expressions.
- #beautiful: Over 1 billion posts. For aesthetically pleasing subjects.
- #happy: Over 700 million posts. Expressing positive emotions.
- #fashion: Over 1 billion posts. For clothing, style, and trends.
- #travel: Over 700 million posts. For travel-related content.
- #art: Over 1 billion posts. For artistic creations.

Niche & Community-Specific Hashtags

These hashtags are more targeted, attracting a smaller but highly engaged audience.

They are crucial for attracting followers who are genuinely interested in your content.
* #veganrecipes: For plant-based food content.
* #streetwearfashion: For a specific clothing style.
* #dogsofinstagram: For dog lovers and pet content.
* #sustainableliving: For eco-conscious content.
* #coffeeshopvibes: For specific atmospheric content.
* #bookstagram: For the book-loving community.
* #fitnessmotivation: For health and workout enthusiasts.
* #interiorinspiration: For home decor ideas.
* #digitalart: For specific art forms.
* #gamingsetup: For video game enthusiasts.

Usage Strategy: These should form the bulk of your hashtag strategy e.g., 5-7 per post. They bring in higher-quality leads and encourage direct engagement, as people searching these tags are looking for exactly what you’re offering. For example, a bakery might use #artisanbread and #sourdoughstarter to connect with serious bakers.

Trending & Timely Hashtags

These hashtags capitalize on current events, holidays, or popular culture.

They offer a temporary surge in visibility and can help your content go viral.
* #BlackFriday: During the shopping holiday.
* #Oscars: During the Academy Awards.
* #WorldCup2026: During major sporting events.
* #ElectionDay: During elections.
* #NewYearsEve: For holiday celebrations.
* #ValentinesDay: For seasonal content.
* #flashbackfriday: A popular weekly trend.
* #throwbackthursday: Another popular weekly trend.
* #mondaymotivation: A common weekly inspirational tag.
* #trendingnow: For general trending topics.

Usage Strategy: Use these sparingly and only when genuinely relevant. Their shelf life is short, but their impact can be significant. Monitoring Instagram’s Explore page or news trends will help you identify these as they emerge. A relevant news event might call for #BreakingNews if your content aligns.

Branded & Campaign Hashtags

These are unique to your brand or specific campaigns. Most popular hashtags on instagram for likes

They help build brand recognition, track content related to your brand, and foster community engagement.
* #YourBrandName e.g., #Nike, #Starbucks
* #YourCampaignName e.g., #ShareACoke, #JustDoIt
* #YourProductLine e.g., #iPhone15
* #YourSlogan
* #YourCommunityTag e.g., #YourBrandFamily

Usage Strategy: Always include your primary branded hashtag in your posts. Encourage your followers to use it as well to generate user-generated content. This builds a loyal community around your brand, making it easier for people to find content related to you. If you run a competition, a unique campaign hashtag is essential for tracking entries.

Location-Based Hashtags

These target local audiences and are particularly effective for businesses with a physical location or for content relevant to a specific geographical area.
* #LondonFoodie: For food content in London.
* #NYCphotographer: For photographers in New York City.
* #VisitParis: For tourism in Paris.
* #LocalBusinessName: For local businesses.
* #CityEvents: For local happenings.
* #CaliforniaBeaches: For content specific to California.
* #DubaiLife: For lifestyle content in Dubai.
* #TorontoFashion: For fashion in Toronto.
* #SydneyCafe: For cafes in Sydney.
* #MyNeighborhoodName: For hyper-local content.

Usage Strategy: Essential for local businesses. Combine with niche hashtags for hyper-targeted reach e.g., #LondonFoodie and #VeganLondon. This is a strong strategy for attracting local followers who are more likely to convert into customers or engaged community members.

By strategically mixing these hashtag categories, you create a powerful system that maximizes your visibility, targets specific audiences, and boosts your chances of attracting a significant and engaged follower base on Instagram.

This comprehensive approach helps ensure your content is seen by both broad audiences and highly relevant niches, truly answering “what hashtags get the most views on Instagram.”

Crafting Your Optimal Instagram Hashtag Strategy

Developing an effective Instagram hashtag strategy goes beyond simply listing popular tags. Make a hashtag

It involves a systematic approach to research, application, and continuous refinement, aiming to consistently leverage “what Instagram hashtags get the most followers” for your specific content.

Step 1: Research and Ideation

The foundation of any good hashtag strategy is thorough research.

Brainstorm Core Keywords: Start by listing 5-10 core keywords related to your content, products, or services. If you’re a baker, think “sourdough,” “cupcakes,” “bakery,” “desserts.”
Utilize Instagram Search: For each keyword, use Instagram’s search bar. It will show you related hashtags and their popularity number of posts.
- Look for hashtags with varying post counts:
  - High-volume 1M+ posts: For broad reach e.g., #foodie.
  - Medium-volume 100K-1M posts: For good reach and engagement e.g., #homebaking.
  - Low-volume 10K-100K posts: For niche targeting and higher discoverability e.g., #sourdoughstartertips.
Spy on Competitors/Influencers: As mentioned earlier, analyze what hashtags successful accounts in your niche are using. Pay attention to what top Instagram hashtags to get followers they consistently employ.
Explore Hashtag Generators: Tools like Later’s Hashtag Generator, All-Hashtag, or even specialized growth marketing tools can provide a list of relevant hashtags based on your input. A tool like the one found here 👉 Free Growth Marketing Tool can automate this research for you.
Look for Related Niche Communities: Beyond direct keywords, consider broader communities your content might appeal to. If you post about healthy recipes, also research hashtags related to “wellness,” “clean eating,” or “meal prep.”

Step 2: Building Your Hashtag Sets

Once you have a large list of potential hashtags, organize them into relevant sets.

Create Thematic Groups: Instead of one giant list, create smaller groups of 10-15 hashtags for different content themes.
- Example for a Baker:
  - Set 1 Sourdough: #sourdough #sourdoughbaking #sourdoughbread #artisanbread #breadmaking #homebaker #sourdoughstarter #realbread #bakinglove
  - Set 2 Cupcakes: #cupcakes #cupcakedecorating #baking #dessert #sweettooth #buttercream #instacake #bakerylife #customcupcakes
  - Set 3 General Bakery: #bakery #freshlybaked #foodie #instafood #supportlocal #smallbusiness #sweettreats #bakingaddiction
Mix Volumes: Each set should ideally contain a mix of high, medium, and low-volume hashtags to maximize both broad reach and niche engagement. For instance, in your “Sourdough” set, #sourdough high volume is paired with #sourdoughstarter medium and #realbread lower, niche.
Include Branded & Location-Specific Tags: Always include your brand’s specific hashtag e.g., #YourBakeryName and relevant location tags e.g., #LondonBakery, #HackneyEats.
Consider a “Tiered” Approach: Some strategists suggest using 3-5 very popular hashtags, 5-7 moderately popular, and 3-5 highly niche hashtags per post. This tiered strategy optimizes for reach and relevance.

Step 3: Application and Placement

Deciding where and how many hashtags to use. Like trending hashtags

Placement: You can place hashtags directly in your caption or in the first comment.
- Caption: Simple, direct, but can make the caption look cluttered if using many hashtags. Best for 3-5 critical hashtags.
- First Comment: Keeps the caption clean and readable. Instagram’s algorithm treats hashtags in the first comment the same as those in the caption. This is often preferred by brands and individuals using 10+ hashtags.
Quantity: While Instagram allows up to 30 hashtags, aiming for quality over quantity is crucial.
- Recommended Range: Many experts suggest 5-11 highly relevant hashtags for optimal engagement. Studies by Sprout Social found that posts with 7-11 hashtags tend to perform well. However, some larger accounts use up to 20-25 with success. Test what works best for your audience.
- Relevance: Above all, ensure every hashtag you use is genuinely relevant to your post’s content and your audience’s interests. Irrelevant “spammy” hashtags can negatively impact your reach and engagement.

Step 4: Monitoring and Optimization

Hashtag strategy is not a “set it and forget it” task. It requires continuous monitoring and adaptation.

Use Instagram Insights: For Business and Creator accounts, Instagram Insights shows you how many impressions your posts received from hashtags. This is critical for knowing what hashtags get the most views on Instagram for your specific content.
Track Key Metrics: Monitor reach, impressions, engagement rate, and new follower growth attributed to hashtags.
A/B Test Hashtag Sets: Experiment with different hashtag sets on similar content. For example, post two similar photos, each with a different set of hashtags, and compare their performance in Insights.
Stay Updated on Trends: Regularly check the Instagram Explore page, news, and industry publications for trending topics and emerging hashtags. What hashtags get the most followers can change daily.
Remove Underperforming Tags: If certain hashtags consistently fail to bring impressions or engagement, remove them from your rotation.
Refine Your Sets: Based on your performance data, continually refine your hashtag sets, adding new effective tags and removing those that don’t perform.

By following these steps, you’ll move beyond guesswork and establish a data-driven, dynamic hashtag strategy that consistently drives discoverability, engagement, and most importantly, sustainable follower growth on Instagram.

Avoiding Common Hashtag Mistakes and Pitfalls

While hashtags are powerful tools for growth, misusing them can significantly hinder your progress and even attract unwanted attention from Instagram’s algorithm.

To truly understand “what Instagram hashtags get the most followers,” you must also know what to avoid.

Overusing Irrelevant Hashtags

One of the most common mistakes is stuffing posts with popular but irrelevant hashtags in an attempt to gain more visibility. Landscape instagram dimensions

The Problem: Using tags like #followforfollow, #likeforlike, or other generic, high-volume but unrelated hashtags e.g., using #travel on a picture of your cat can lead to several negative outcomes. Instagram’s algorithm is sophisticated enough to detect a disconnect between your content and your hashtags.
Consequences:
- Reduced Reach: Instagram may deprioritize your content, showing it to fewer people, especially if it detects “spammy” behavior. Your content might even be shadowbanned, meaning it won’t appear in hashtag searches at all.
- Attracting Low-Quality Followers: These tactics often attract bots, spam accounts, or users who are only interested in getting a follow back, not genuinely engaging with your content. These “ghost followers” can artificially inflate your follower count but will actively hurt your engagement rate, which in turn signals to Instagram that your content isn’t valuable. A low engagement rate compared to your follower count is a red flag.
- Damaged Credibility: It makes your account look unprofessional and desperate, deterring genuine potential followers.
Better Alternative: Focus on relevance. Every hashtag should genuinely describe your content or relate to your niche. Prioritize quality over quantity. If you’re a food blogger, stick to food-related tags like #homecooking or #recipeideas, even if they have lower post counts than general tags.

Using Banned or Broken Hashtags

Instagram periodically bans hashtags that are associated with inappropriate content, spam, or community guideline violations.

The Problem: Using a banned hashtag can immediately reduce your post’s visibility and even lead to a temporary shadowban or account suspension. Broken hashtags simply don’t work, offering no discoverability.
How to Check: Before using a new hashtag, search for it on Instagram. If it’s banned, you’ll typically see a message stating “Recent posts for # are currently hidden because the community has reported some content that may not meet Instagram’s community guidelines.” If it shows no posts, it might be broken or extremely obscure.
Examples of past banned hashtags: While the list constantly changes, some examples have included #beautyblogger temporarily, #shower, and many others that became associated with explicit or spammy content. It’s crucial to check regularly.
Better Alternative: Regularly review your go-to hashtag lists. If you come across a hashtag that suddenly yields no results or a warning, remove it immediately. Always verify new hashtags, especially those you haven’t used before.

Neglecting Hashtag Analytics

Many users apply hashtags without ever checking if they are actually working.

The Problem: Without analytics, you’re guessing. You won’t know which “what hashtags get the most views on Instagram” for your specific content, or which ones are duds. This leads to wasted effort and missed opportunities for growth.
Consequences: Stagnant follower growth, inefficient use of your content, and a failure to adapt to changing trends.
Solution:
- Utilize Instagram Insights: If you have a Business or Creator account, use Instagram Insights. Navigate to individual post insights and check the “Impressions from Hashtags” metric. This directly tells you how many people discovered your post through hashtags.
- Track Performance Over Time: Keep a spreadsheet or use an analytics tool to track which hashtag sets perform best. Look for patterns: do certain types of hashtags consistently bring in more impressions or engagement?
- A/B Test: Experiment with different sets of hashtags on similar content. For example, use one set on Monday’s post and a slightly modified set on Tuesday’s, then compare the hashtag performance.

By consciously avoiding these common pitfalls and maintaining a data-driven approach, you can ensure your hashtag strategy remains robust, effective, and conducive to sustainable follower growth on Instagram.

Advanced Hashtag Strategies for Exponential Growth

Once you’ve mastered the basics, consider implementing more advanced hashtag techniques to push your Instagram growth into overdrive.

These strategies focus on deeper algorithmic understanding and community building, pushing beyond simple “what hashtags get the most followers” lists. Instagram upload photo ratio

Leveraging Micro-Niche and Long-Tail Hashtags

While popular hashtags offer broad reach, micro-niche and long-tail hashtags target extremely specific interests, leading to higher engagement and more qualified followers.

Definition:
- Micro-Niche: Very specific sub-categories of a broader niche e.g., instead of just #fitness, think #calisthenicsforbeginners.
- Long-Tail: Phrases or descriptive hashtags e.g., #coffeelover instead of #coffee, or #ethicalfashionbrands instead of #fashion.
Why They Work:
- Lower Competition: Fewer people use these, so your content stays visible for longer in the search results.
- Higher Relevance: Users searching for these are highly specific in their interests, making them more likely to engage with and follow your account.
- Stronger Community: These tags often represent tight-knit communities where engagement runs deeper.
Finding Them:
- Think Like Your Audience: What exact phrases would your ideal follower type into Instagram?
- Instagram Suggestions: When you type a broad hashtag, Instagram often suggests longer, more specific variations.
- Competitor Analysis: Look at highly engaged posts from competitors. they might be using these hidden gems.
Data Insight: Data from various social media analytics platforms suggests that while broad hashtags offer initial impressions, micro-niche hashtags consistently lead to higher save rates and share rates, indicating true user interest and value.

Utilizing Hashtag Stacking and Layering

This strategy involves using multiple sets of hashtags to maximize discoverability across different audiences.

The Concept: Instead of using one static set of 11 hashtags for every post, you strategically combine different categories of hashtags for each unique piece of content.
Components:
- Foundation Tags 3-5: Your core, evergreen, high-volume hashtags that always perform well for your niche e.g., #yourniche, #instadaily, #yourbrand.
- Content-Specific Tags 5-10: Highly relevant tags directly describing the specific post e.g., if it’s a new product launch, #newproduct, #productlaunch, #innovation.
- Trending/Timely Tags 1-3: If applicable, capitalize on current trends or events e.g., #mondaymotivation, #worldenvironmentday.
- Location Tags 1-2: If your content is location-specific.
Benefits:
- Maximized Reach: You tap into broad audiences with your foundation tags.
- Targeted Engagement: Your content-specific and micro-niche tags ensure you reach highly interested individuals.
- Timeliness: Trending tags provide bursts of temporary visibility.
Example for a Fitness Coach:
- Foundation: #fitnesscoach #workoutmotivation #healthylifestyle
- Content-specific for a post about home workouts: #homeworkout #nogymneeded #bodyweighttraining #fitathome #fitnessjourney
- Timely: #mondaymotivation
- Total: 9 hashtags, strategically layered.
Important Note: Ensure the total number of hashtags remains within a reasonable range 5-15 is often optimal and that all tags are relevant.

Participating in Hashtag Challenges and Trends

Actively engaging with popular hashtag challenges can bring massive exposure to your account.

How it Works: Many Instagram communities or brands initiate challenges e.g., #30daychallenge, #drawthisinyourstyle, #weeklytheme. Participating involves creating content specifically for that challenge and using the associated hashtag.
- Increased Visibility: Your content gets seen by a community already engaging with that hashtag.
- Community Building: It’s a great way to connect with other creators and potential followers.
- Algorithm Boost: Highly engaged challenge content often performs well, signaling to the algorithm that your content is valuable.
Finding Challenges:
- Explore Page: Keep an eye on trending topics and challenges here.
- Niche Communities: Follow influential accounts or community pages in your niche. they often announce or participate in challenges.
- Industry Events: Major events often have official hashtags and related challenges.
Example: A graphic designer might participate in a #logodesignchallenge, showcasing their skills and gaining visibility within that community. A baker might join a #breadbakingchallenge.
Caution: Only participate in challenges that genuinely align with your brand and content. Authenticity is key.

Creating and Promoting Your Own Branded Hashtag

This is a long-term strategy for building community and making your brand discoverable.

Purpose:
- User-Generated Content UGC: Encourage followers to use your branded hashtag when they post about your products or services. This is incredibly powerful social proof.
- Community Hub: Your branded hashtag becomes a gallery of content from your fans, making it easy for new potential followers to see the real impact of your brand.
- Brand Discoverability: People searching for your brand specifically can find all related content easily.
How to Do It:
- Choose a Unique Tag: Make it memorable, easy to spell, and specific to your brand e.g., #YourBrandName, #YourProductLine, #YourCatchphrase. Check if it’s already in use.
- Promote It Everywhere:
  - Include it in your Instagram bio.
  - Add it to your captions.
  - Mention it in your Instagram Stories and Reels.
  - Use it in your other marketing materials website, email, packaging.
  - Run contests or campaigns that require its use e.g., “Post your favorite using #YourBrandTag to win!”.
Example: If you sell handmade candles, encourage customers to post photos of them using #YourCandleCo and repost their content. This not only showcases your products but also builds a loyal, engaged community that organically attracts more followers.

By thoughtfully applying these advanced strategies, you can move beyond simple hashtag usage to create a dynamic, highly effective system that significantly boosts your visibility, engagement, and ultimately, your follower count on Instagram. Instagram wide photo dimensions

It’s about being smart and strategic, tapping into the nuances of what hashtags get the most views on Instagram.

Measuring Hashtag Performance and Optimizing for Growth

The art of effective hashtag usage isn’t just about finding the right ones.

It’s about continuously measuring their performance and making data-driven adjustments.

This iterative process is crucial for sustained follower growth and ensuring you’re always using “what Instagram hashtags get the most followers.”

Accessing Instagram Insights for Hashtag Data

Instagram provides valuable native analytics through its “Insights” feature, available for Business and Creator accounts. Instagram video story resolution

This is your primary tool for understanding hashtag efficacy.

How to Access:
1. Go to your Instagram profile.
2. Tap the “Insights” button often below your bio.
3. Navigate to “Content You Shared” and select “Posts.”
4. Choose a specific post you want to analyze. Keywords for instagram post
5. Tap “View Insights” below the post.
Key Metric to Look For:
- “Impressions from Hashtags”: This metric directly tells you how many times your post was seen by users who discovered it through a hashtag search or by following a hashtag. This is the most direct indicator of a hashtag’s discoverability power for your content.
Other Relevant Metrics:
- Reach: The number of unique accounts that saw your post. While not directly tied to hashtags, an increase in reach can often be attributed to effective hashtag use.
- Follows: The number of new followers gained from that specific post. While Insights doesn’t directly attribute follows to individual hashtags, a spike in followers on posts with specific hashtag sets suggests those tags are effective.
- Engagement Likes, Comments, Saves, Shares: Higher engagement signals to Instagram that your content is valuable, which can indirectly boost its reach and visibility within hashtag feeds.
Actionable Insight: Regularly review the “Impressions from Hashtags” for your top-performing posts. Identify the common hashtags used in those posts. These are your winners! Conversely, identify posts with low hashtag impressions and note the hashtags used—these might be underperformers.

A/B Testing Hashtag Sets

Systematic experimentation is key to refining your strategy.

The Process:
1. Create Variations: Develop 2-3 different sets of hashtags e.g., Set A, Set B, Set C that are relevant to similar content. Each set should have a slightly different mix of broad, niche, and long-tail tags.
2. Monitor Performance: After a few days give the algorithm time to work, check the Instagram Insights for each post, specifically focusing on “Impressions from Hashtags.”
3. Analyze Results: Compare the “Impressions from Hashtags” for each set. The set that generated the most impressions is likely performing better for that type of content and audience.
4. Refine: Integrate the best-performing hashtags into your core sets and discontinue using the underperformers.
Example:
- Post 1 Set A: #travelphotography #wanderlust #explore
- Post 2 Set B: #adventuretime #beautifuldestinations #globetrotter
- Post 3 Set C: #travelgram #photographylovers #bucketlistadventures
- After analysis, if Set B consistently outperforms A and C in terms of hashtag impressions and new followers, prioritize those tags.
Frequency: Conduct A/B tests periodically e.g., monthly or quarterly as trends and algorithm preferences can change.

Iterative Optimization of Your Hashtag Library

Your hashtag list should be a living document, constantly updated based on performance data and new trends.

Maintain a Master List: Keep a spreadsheet or a document with all the hashtags you use, categorized e.g., by topic, volume, or performance tier.
Color-Code/Rank: Assign a performance ranking e.g., green for high-performing, yellow for medium, red for low based on your Insights data.
Regular Review:
- Weekly/Bi-weekly: Briefly review your recent posts’ hashtag impressions. Note any immediate standouts or failures.
- Monthly/Quarterly: Conduct a more in-depth review. Look for overall trends. Are your broad hashtags still bringing reach? Are your niche tags bringing engagement? Are there new “what hashtags get the most views on Instagram” emerging?
- Add New Discoveries: Whenever you find a new, relevant, high-performing hashtag from competitor analysis, trend watching, or hashtag tools, add it to your master list.
- Remove Underperformers: If a hashtag consistently brings zero or very few impressions from hashtags, it’s dead weight. Remove it from your active rotation.
- Update Categories: If you notice a particular type of content performing well, create a new, more specific hashtag set for it.
Stay Flexible: Instagram’s algorithm is dynamic. What works today might be less effective tomorrow. Be prepared to adapt and experiment constantly. This continuous refinement is what sets apart accounts that grow steadily from those that stagnate. For instance, a hashtag that was once a top Instagram hashtag to get followers might gradually lose its efficacy, requiring you to replace it with a newer, more relevant one.

By embracing a data-driven approach to measuring and optimizing your hashtag strategy, you move beyond guesswork and establish a highly effective system for sustained growth on Instagram.

This constant learning and adaptation are essential for maximizing your content’s discoverability and attracting a loyal, engaged audience. Instagram video layout size

Integrating Hashtags with Your Overall Instagram Strategy

Hashtags, while powerful, are just one piece of the Instagram growth puzzle.

For truly significant and sustainable follower growth, they must be seamlessly integrated into a broader, cohesive Instagram marketing strategy.

This holistic approach ensures that your efforts to identify “what hashtags get the most followers” are amplified by strong content, engagement, and consistent branding.

Content Quality and Relevance

Even the best hashtags won’t save poor content.

High-quality, relevant content is the magnet that attracts and retains followers.

High-Quality Visuals: Instagram is a visual platform. Your photos and videos should be well-lit, high-resolution, and aesthetically pleasing. A post with a blurry image, no matter how perfectly hashtagged, will likely be scrolled past.
Valuable and Engaging Content:
- Informative: Provide tips, tutorials, how-tos, or educational content.
- Inspirational: Share motivational quotes, success stories, or aspirational visuals.
- Entertaining: Use humor, creative storytelling, or captivating visuals.
- Problem-Solving: Address common pain points of your audience.
Authenticity: Be genuine and let your unique voice shine through. People connect with real people and authentic brands.
Niche Focus: While it’s tempting to branch out, staying focused on your core niche helps you build a dedicated audience. If you’re known for healthy recipes, don’t suddenly start posting about car mechanics.
Consistency: Regularly posting high-quality content keeps your audience engaged and signals to Instagram that your account is active and valuable. This also allows you to consistently test and refine your “most popular Instagram hashtags to get followers” strategy.
Example: A stunning, well-edited video of a complex recipe high quality with clear, step-by-step instructions valuable will naturally perform better and attract more followers than a poorly shot photo of the same dish, even with identical hashtags.

Engaging with Your Audience

Instagram is a social platform.

Building a community through genuine engagement is as important as discoverability through hashtags.

Respond to Comments and DMs: Acknowledge and respond to every comment and direct message. This shows you value your audience and encourages further interaction. Aim to respond within a reasonable timeframe.
Ask Questions in Captions: Encourage engagement by ending your captions with questions related to your content or your audience’s experiences. “What’s your favorite part of this dish?” or “Where’s your dream travel destination?”
Run Polls and Q&As in Stories: Instagram Stories offer interactive stickers that can significantly boost engagement and provide valuable insights into your audience’s preferences.
Go Live: Live sessions are a great way to connect with your audience in real-time, answer questions, and build a stronger relationship.
Engage on Other Accounts: Don’t just wait for people to come to you. Actively engage with other accounts in your niche, especially those of your target audience. Leave thoughtful comments, not just generic ones. This often leads to profile visits and new followers.

Cross-Promotion on Other Platforms

Don’t silo your Instagram efforts.

Leverage other platforms to drive traffic to your Instagram profile.

Link in Bio on Other Social Media: Ensure your Instagram link is prominent on your Twitter, Facebook, LinkedIn, TikTok, or Pinterest profiles.
Embed Instagram Content: If you have a blog or website, embed your Instagram posts. This not only showcases your content but also provides a direct link to your profile.
Email Signatures and Newsletters: Include a link to your Instagram in your email signature or regular newsletters.
Collaborate with Others: Partner with other Instagrammers or brands in your niche for cross-promotion. This could involve joint Lives, collaborative posts, or mutual shout-outs. This exposes your content to a new, relevant audience.
Utilize Pinterest for Visual Traffic: If your content is highly visual e.g., recipes, fashion, home decor, Pinterest can be a huge driver of traffic to your Instagram. Pin your Instagram visuals and link them back to your profile.
Example: A YouTube creator can regularly mention their Instagram handle in their videos, show snippets of their Instagram Stories, and include a direct link in their video descriptions to drive their YouTube audience over to Instagram.

By weaving a strong hashtag strategy into a broader framework of high-quality content, genuine engagement, and intelligent cross-promotion, you create a powerful flywheel effect that accelerates your follower growth and establishes a strong, vibrant presence on Instagram.

It’s about leveraging every tool at your disposal, including discovering what hashtags get the most views on Instagram, to build a thriving online community.

Ethical and Sustainable Growth on Instagram

As a Muslim professional, it’s crucial to ensure that our pursuit of growth on Instagram aligns with Islamic principles.

While the platform offers immense opportunities for sharing beneficial content, we must avoid methods that involve deception, misrepresentation, or any form of unethical conduct.

This section focuses on achieving growth that is both effective and permissible, ensuring our efforts to find “what hashtags get the most followers” are always in good faith.

Rejecting Unethical Growth Tactics

Many shortcuts promise rapid follower growth, but they often come at a significant cost to your integrity and the quality of your audience.

These tactics are generally discouraged in Islam due to their deceptive nature and the potential for harmful outcomes.

Buying Followers: This is perhaps the most widespread unethical practice.
- Why it’s wrong: It’s a form of deception, presenting an inflated and false impression of your popularity. In Islam, honesty and transparency are paramount.
- Negative Outcomes: These “followers” are typically bots or inactive accounts. They don’t engage with your content, drastically lowering your engagement rate. A low engagement rate signals to Instagram that your content isn’t valuable, leading to reduced organic reach. Furthermore, buying followers can harm your credibility with real users and potential partners. Your account can also be flagged or penalized by Instagram for fraudulent activity.
- Better Alternative: Focus on organic growth methods. Quality over quantity is always the better approach. A smaller, engaged audience is infinitely more valuable than a large, fake one.
Using “Follow/Unfollow” Schemes: This involves following a large number of accounts in hopes they follow back, then unfollowing them after a few days.
- Why it’s wrong: It’s manipulative and disingenuous. It preys on people’s desire for more followers without offering genuine interest or engagement. This goes against the spirit of sincere interaction and mutual respect.
- Negative Outcomes: Instagram’s algorithm can detect this behavior and penalize your account with temporary blocks or reduced reach. It attracts users who are only interested in a follow back, not your content, leading to a low-quality audience.
- Better Alternative: Engage genuinely with content you appreciate. Leave thoughtful comments, share valuable insights, and build authentic connections. Reciprocity will often follow naturally.
Spamming Hashtags or Comments: This involves using excessive, irrelevant hashtags or leaving generic, copied comments on many posts.
- Why it’s wrong: It’s a nuisance and lacks respect for other users and their content. It’s akin to shouting in a crowded room rather than engaging in meaningful conversation.
- Negative Outcomes: Instagram can detect and penalize spammy behavior, leading to reduced visibility or even account suspension. It alienates potential followers and damages your reputation.
- Better Alternative: Use highly relevant hashtags as discussed in this guide. For comments, offer genuine appreciation, contribute to the conversation, or ask thoughtful questions.
Misleading Giveaways or Contests: Designing contests where the terms are unclear, the prize is never delivered, or the winners are not genuinely chosen.
- Why it’s wrong: This is a form of fraud and deception, which is strictly prohibited in Islam.
- Negative Outcomes: Damages your brand reputation, leads to user distrust, and can result in legal repercussions.
- Better Alternative: If running a contest, ensure all rules are clear, prizes are legitimate, and winners are chosen fairly and transparently.

The Importance of Intention Niyyah in Online Presence

In Islam, intention Niyyah is paramount.

Our online presence, including our Instagram activities, should be driven by positive and permissible intentions.

Sharing Beneficial Knowledge: Use Instagram to share valuable information, Islamic teachings, positive life lessons, or skills that benefit others. This aligns with the concept of spreading good Da’wah.
Promoting Halal Businesses/Products: If you are a business, ensure your products or services are halal and that your marketing methods are ethical and transparent.
Inspiring Good Conduct: Let your content inspire modesty, kindness, gratitude, and other virtues.
Building Community for Good: Connect with others to foster positive communities that support each other in permissible endeavors.
Avoiding Haram Content: Steer clear of promoting or engaging with content related to podcast, movies, dating, gambling, riba interest, or any other activity explicitly forbidden in Islam. Even if “most popular Instagram hashtags to get followers” are linked to such content, avoid them entirely. For example, instead of focusing on trending podcast, focus on educational or natural sound-based content. If a particular topic like jewelry is often associated with immodesty or extravagance, present it in a modest context or focus on its permissible aspects like craftsmanship rather than ostentatious display. Similarly, for anything entertainment-related, seek alternatives that align with Islamic principles. Instead of typical entertainment, consider educational documentaries, spiritual lectures, or family-friendly activities.
Patience and Perseverance: Recognize that genuine, ethical growth takes time and effort. As Muslims, we are taught the virtues of patience sabr and perseverance. Trust in Allah SWT and continue to put in the effort, knowing that permissible hard work will yield blessed results.

By adhering to these ethical guidelines, our Instagram journey becomes not just about accumulating followers, but about building a platform that is beneficial, sincere, and pleasing to Allah SWT. This approach ensures that any success gained, including leveraging “what hashtags get the most views on Instagram,” is built on a foundation of integrity and ultimately leads to truly blessed and sustainable growth.

The Future of Instagram Hashtags and Growth

Staying ahead of the curve means understanding emerging trends and adapting to changes in the algorithm.

While the core principle of using “what hashtags get the most followers” remains, the specific tactics are always shifting.

The Rise of AI and Algorithmic Understanding

Instagram’s algorithm is becoming increasingly sophisticated, moving beyond simple keyword matching.

Content Understanding: AI is now better at understanding the content of your image or video, not just the caption or hashtags. This means if your image looks like a “beach sunset,” the algorithm might show it to users interested in beach sunsets, even without explicit hashtags.
Contextual Relevance: The algorithm prioritizes content that is contextually relevant to a user’s past behavior and interests, even if it’s not tagged with a direct match. This means highly specific niche content can reach the right audience even with moderately popular hashtags.
Focus on Value Signals: Instagram continues to prioritize signals of genuine value:
- Saves: When users save your post, it’s a strong signal of value.
- Shares: When users share your post, it indicates high relevance.
- Time Spent: The longer users spend engaging with your content watching a Reel, reading a carousel post, the more valuable it’s perceived.
- Comments: Meaningful comments signal strong engagement.
Implication for Hashtags: While hashtags remain crucial for initial discoverability, the algorithm’s intelligence means that using irrelevant popular hashtags is even more detrimental. The shift is towards highly relevant hashtags that accurately describe your content and match user intent, reinforcing the algorithmic understanding of your post’s true topic. This emphasizes the importance of selecting what Instagram hashtags get the most followers based on genuine content alignment.

Emerging Trends in Content Formats and Hashtag Usage

New content formats are continually gaining prominence, influencing how hashtags are used.

Reels are King: Instagram is heavily pushing short-form video Reels to compete with TikTok.
- Hashtag Strategy for Reels: While still important, discoverability on Reels often relies more on trending audio, viral challenges, and the video’s initial engagement. Hashtags help categorize, but the virality factor is often driven by sound and visual appeal. Use relevant, concise hashtags within Reels captions.
- Example: A cooking Reel might use #quickrecipes, #instafood, and a trending audio, rather than relying solely on a long list of niche tags.
Carousel Posts for Deeper Engagement: Multi-image/video carousel posts are showing higher save rates, indicating they provide deeper value.
- Hashtag Strategy for Carousels: Since carousels offer more content, you can afford to use a slightly broader mix of hashtags, including both general and niche ones, as the user is already committing more time to your post.
Direct Messages DMs as a Discovery Signal: Instagram is increasingly valuing DMs as a signal of strong community and highly relevant content. When users share your post via DM, it boosts its perceived value.
- Hashtag Implication: While not directly related to hashtag usage, content that is hashtagged effectively and then leads to DMs will get an algorithmic boost.
Emphasis on “Niche” and “Micro-Influencers”: The trend is moving away from mega-influencers towards smaller, more authentic voices within specific niches.
- Hashtag Implication: This reinforces the importance of micro-niche and long-tail hashtags. Being discoverable within a passionate, smaller community is often more valuable than being lost in a vast, general one.

The Future of Hashtags: Beyond the # Symbol?

While unlikely to disappear entirely, the function of hashtags might evolve.

AI-Driven Tagging: Instagram might eventually auto-suggest highly relevant hashtags based on AI analysis of your image/video content, making the process more efficient and accurate for users.
Keyword Search Integration: The search bar is already becoming more powerful, allowing users to search directly for keywords or phrases, not just hashtags. This means descriptive captions and on-screen text in Reels might become even more important for discoverability.
Topic-Based Exploration: The “Topics” feature on the Explore page suggests a move towards a more organized, less hashtag-reliant discovery model, where content is grouped by broad themes.
Implication: This doesn’t mean hashtags will become obsolete, but rather that their role might become more about reinforcing algorithmic understanding and less about being the sole driver of discoverability. A strong, relevant caption and high-quality content will become even more paramount. The goal remains: use what hashtags get the most followers that are perfectly aligned with your content and audience.

In conclusion, the future of Instagram growth hinges on adaptability.

Continuously monitoring your hashtag performance, experimenting with new strategies, and staying attuned to platform updates are crucial.

Frequently Asked Questions

What are the most popular Instagram hashtags to get followers?

The most popular Instagram hashtags for gaining followers often include a mix of broad, high-volume tags and more specific, niche-relevant ones. Examples of consistently popular broad tags are #instagood, #photooftheday, #instadaily, #love, #beautiful, #fashion, and #travel. However, the most effective hashtags are those that are popular within your specific niche and are highly relevant to your content.

What are the top Instagram hashtags to get followers for specific niches?

The top Instagram hashtags vary significantly by niche. For example:

Food: #foodie, #instafood, #homecooking, #recipeoftheday, #healthyeating
Fitness: #fitnessmotivation, #workout, #gymlife, #healthylifestyle, #fitfam
Travel: #travelgram, #wanderlust, #beautifuldestinations, #explore, #adventure
Fashion: #instafashion, #style, #ootd, #fashionblogger, #streetstyle

What Instagram hashtags get the most followers organically?

Organic follower growth comes from hashtags that attract genuinely interested users. These are typically a mix of broad, high-reach hashtags like #instadaily combined with highly specific, niche, and long-tail hashtags like #sustainablefashionuk or #veganrecipes. The key is relevance: hashtags that truly describe your content and match user intent lead to the most engaged and thus, organic, followers.

What hashtags get the most views on Instagram?

Hashtags with the highest number of associated posts e.g., #love, #instagood tend to get the most impressions due to their sheer volume. However, getting views from highly relevant, medium-volume hashtags e.g., #digitalmarketingtips often leads to more qualified views and better engagement because your content is seen by a targeted audience.

How many hashtags should I use on Instagram to get followers?

While Instagram allows up to 30 hashtags, most experts recommend using between 5 and 11 high-quality, relevant hashtags for optimal engagement and discoverability. Some studies suggest 9-11 is a sweet spot.

The emphasis should always be on relevance and quality over quantity.

Should I put hashtags in the caption or first comment?

Both methods are equally effective from an algorithmic perspective.

Many users prefer placing hashtags in the first comment to keep the caption clean and readable, especially if using a larger number of hashtags.

If you’re using only a few 3-5, placing them directly in the caption is also fine.

Do Instagram hashtags work in Reels?

Yes, hashtags work in Instagram Reels and are crucial for discoverability.

They help categorize your Reels and expose them to users searching for specific topics or following those hashtags.

Combine them with trending audio and engaging visuals for best results.

How can I find trending hashtags on Instagram?

You can find trending hashtags by:

Checking the Instagram Explore page’s “Topics” section.
Searching for a broad keyword in the Instagram search bar and looking at related hashtag suggestions.
Following accounts or news outlets in your niche that often use trending tags.
Using third-party hashtag research tools.

What is a branded hashtag and why should I use it?

A branded hashtag is a unique hashtag specific to your brand, business, or campaign e.g., #YourBrandName. You should use it to:

Build brand recognition.
Encourage user-generated content UGC.
Create a searchable hub for content related to your brand.
Foster a sense of community among your followers.

How can I track the performance of my Instagram hashtags?

You can track hashtag performance using Instagram Insights for Business or Creator accounts. For each post, go to “View Insights” and look for the “Impressions from Hashtags” metric, which tells you how many people discovered your post through hashtags.

Should I use location-based hashtags for follower growth?

Yes, especially if you are a local business, offer local services, or your content is relevant to a specific geographical area. Location-based hashtags e.g., #LondonFoodie, #NYCphotographer help you attract a relevant local audience who are more likely to convert into customers or engaged followers.

Is it bad to use very popular hashtags?

Using very popular hashtags e.g., #love, #instagood can give you broad reach and initial impressions, but your content might quickly get lost in the sheer volume of posts. It’s best to combine them with more niche and specific hashtags to ensure you also reach a highly targeted and engaged audience.

What are shadowbanned hashtags and how do I avoid them?

Shadowbanned hashtags are those that Instagram has restricted due to their association with spam or inappropriate content.

If you use one, your post might not appear in hashtag searches, severely limiting its discoverability.

To avoid them, always check a hashtag’s status by searching for it on Instagram.

If it shows a warning message or no posts, avoid using it.

Can I edit hashtags on an old Instagram post?

Yes, you can edit the caption or the first comment of an old post to add, remove, or change hashtags.

This can help revive older content and expose it to new audiences, especially if you add new, trending, or highly relevant hashtags.

How often should I update my hashtag strategy?

You should regularly review and update your hashtag strategy.

A monthly or quarterly review is a good practice to assess performance, remove underperforming tags, and incorporate new trending or niche hashtags.

Do emojis affect hashtag performance?

No, emojis within hashtags do not inherently affect their performance. Instagram treats them as part of the hashtag text.

However, using emojis within hashtags can make them visually appealing and stand out.

What are long-tail hashtags?

Long-tail hashtags are more descriptive and specific phrases e.g., #glutenfreeveganrecipes, #dogsofinstagramlife. They target a very niche audience, leading to lower competition, higher discoverability within that niche, and often more engaged followers.

Should I use the same hashtags for every post?

No, it’s generally not recommended to use the exact same set of hashtags for every post.

While you might have a core set of evergreen hashtags, varying your tags based on the specific content of each post will allow you to reach different audiences and test which combinations perform best.

Can hashtags help me reach the Instagram Explore page?

Yes, hashtags are a significant factor in getting your content featured on the Instagram Explore page.

When your content performs well high engagement, saves, shares with relevant hashtags, it signals to Instagram that it’s valuable, increasing its chances of appearing on the Explore page for users interested in those topics.

Is buying followers a good way to use popular hashtags to grow?

No, buying followers is an unethical and counterproductive practice.

While it might inflate your follower count, these are typically fake or inactive accounts that will not engage with your content.

This lowers your engagement rate, signals to Instagram that your content is not valuable, and can lead to reduced organic reach or even account penalties.

Focus on genuine, organic growth through relevant hashtags and quality content.

Most popular instagram hashtags to get followers