Based on looking at the website Naketano.com, the platform appears to be an online retailer primarily focused on selling clothing, specifically featuring items for men and women.
The site presents a range of hoodies and similar apparel, with prices listed in Euros, suggesting a primary market in Europe, potentially Germany given the German text.
While the site does offer products, the overall impression based purely on the homepage content raises significant concerns regarding its legitimacy and, more critically, its adherence to ethical standards.
Certain product names found on the site are problematic, which detracts from its professional standing and ethical appeal.
Here’s an overall review summary:
- Website Design: Appears functional but somewhat basic, with clear product listings and navigation for men’s and women’s sections.
- Product Range: Primarily offers hoodies and casual wear.
- Pricing: Prices are clearly listed in Euros.
- Payment Options: Not explicitly visible on the homepage, which is a significant drawback for trust.
- Customer Support Information: Limited, primarily an email address for inquiries.
- Trust Signals: Lacks crucial trust signals like a prominent “About Us” section, detailed shipping/returns policies, or visible customer reviews on the homepage. The problematic product names also undermine trust.
- Ethical Concerns: The use of highly inappropriate and offensive product names e.g., “Schmutz Pink Melange,” “Nasty Mint Melange,” “Schnellbumser 2.0,” “Pimp” is a severe ethical red flag, rendering the site unsuitable for ethical consumption.
- Overall Recommendation: Not recommended due to significant ethical concerns stemming from offensive product names and a lack of transparency typical of reputable e-commerce sites.
The website’s primary function seems to be e-commerce for clothing. However, the use of highly inappropriate and offensive German terms for product names on the homepage immediately raises serious ethical concerns. Terms like “Schmutzmuschi” translating to “dirty pussy” and “Schnellbumser” implying “quick fornicator” or “quick f*er” are overtly vulgar and offensive. This alone makes the website highly objectionable from an ethical standpoint and profoundly problematic for any consumer seeking respectable and moral purchasing options. Furthermore, the limited information regarding company background, detailed policies, and customer support channels on the homepage also contributes to a lack of trustworthiness. In a world where transparent and ethical business practices are increasingly valued, Naketano.com falls far short due to its choice of product naming and overall lack of crucial e-commerce best practices.
Given the significant ethical issues arising from the product names on Naketano.com, it is imperative to seek alternatives that uphold decency, respect, and clear business practices.
Here are seven ethical and reputable alternatives for purchasing clothing and apparel, focusing on modesty and quality:
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- Key Features: Known for high-quality basics, innovative fabrics like Heattech and Airism, and simple, timeless designs. Offers a wide range of modest and comfortable clothing options for men and women.
- Average Price: Mid-range €20-€80 per item.
- Pros: Excellent quality for the price, durable, wide variety of sizes and colors, focus on comfort and functionality.
- Cons: Can be seen as too basic by some, limited on trendy fashion items.
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- Key Features: Renowned for outdoor apparel, strong commitment to environmental sustainability, ethical labor practices, and durable goods. Offers jackets, fleece, and other rugged wear.
- Average Price: High-range €70-€300+ per item.
- Pros: Exceptional durability, strong ethical and environmental stance, excellent customer service, high resale value.
- Cons: Premium pricing, style is primarily geared towards outdoor and casual wear.
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- Key Features: Classic American outdoor recreation retailer, famous for its boots, durable outerwear, and timeless casual clothing. Strong emphasis on quality and customer satisfaction.
- Average Price: Mid-to-high range €40-€200 per item.
- Pros: Legendary durability, excellent customer service, timeless styles, strong return policy.
- Cons: Styles can be perceived as less fashion-forward, primarily focused on outdoor and comfort wear.
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- Key Features: Focuses on “radical transparency” in pricing and ethical factories. Offers modern, minimalist designs in high-quality fabrics, including many modest options.
- Average Price: Mid-range €30-€150 per item.
- Pros: Transparent supply chain, high-quality materials, modern and versatile designs, ethical production practices.
- Cons: Limited physical store presence, sizing can be inconsistent for some items.
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- Key Features: Emphasizes “fewer, better things” with a focus on timeless, high-quality essentials made with responsible production. Known for leather goods, but also offers apparel.
- Average Price: High-range €80-€400 per item.
- Pros: Exceptional quality, timeless designs, strong ethical sourcing, focus on minimalist living.
- Cons: Higher price point, smaller product range compared to larger retailers.
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- Key Features: A global apparel and accessories brand known for its iconic casual American style. Offers a wide variety of comfortable, everyday clothing for the whole family, including basics and modest options.
- Average Price: Mid-range €20-€70 per item.
- Pros: Wide availability, frequent sales, consistent sizing, good range of basics and everyday wear.
- Cons: Quality can be inconsistent across product lines, less focus on unique or high-fashion items.
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- Key Features: Offers classic, preppy American style with a focus on quality fabrics and versatile pieces for work and casual wear. Known for its tailored items, sweaters, and outerwear.
- Average Price: Mid-to-high range €30-€150 per item.
- Pros: Classic and timeless designs, good quality materials, often has sales, versatile clothing for various occasions.
- Cons: Can be perceived as expensive at full price, some items might lean less towards extreme modesty.
Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.
IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.
Naketano.com Review & First Look
Upon a initial review of Naketano.com, the immediate impression is that of a direct-to-consumer online clothing store.
The homepage is dominated by product listings, showcasing various apparel items, predominantly hoodies and sweatshirts, categorized for both women and men.
The German language interface and Euro pricing suggest a primary market within German-speaking countries or the broader European Union.
While the site effectively displays products with images and price points, deeper scrutiny reveals several critical areas that raise concerns regarding its overall trustworthiness and ethical standing, particularly for consumers prioritizing moral and responsible shopping.
Website Layout and User Interface
The layout of Naketano.com is relatively straightforward, featuring standard e-commerce elements such as a navigation bar, a shopping cart icon, and login options.
Products are displayed in a grid format, with clear images and pricing information.
The “Sale” tags are prominent, indicating discounts, a common feature in retail to attract customers.
However, the simplicity of the design also points to a lack of advanced features often found on established, high-trust e-commerce platforms.
For instance, customer reviews are not immediately visible on product listings, and detailed product descriptions beyond basic names and prices are not highlighted on the main page.
Initial Impressions of Product Offerings
The range of products appears to be limited to specific categories of casual wear, primarily focusing on hoodies and long-sleeved tops. Flushpackaging.com Review
While this specialization could be a strategic choice, it also means the site might not cater to diverse apparel needs.
The pricing structure, ranging from around €30 to €100, positions Naketano.com within the mid-range apparel market.
The main issue, however, surfaces when examining the actual names of these products, which are discussed in detail in the following sections.
Ethical Concerns and Product Naming on Naketano.com
One of the most significant red flags when reviewing Naketano.com is the choice of product names.
This aspect transcends mere marketing and delves deeply into ethical considerations, directly impacting the perceived integrity of the brand.
The use of offensive, vulgar, and inappropriate German terms for product identifiers is not only unprofessional but also highly disrespectful and reflects poorly on the company’s values. This issue is not merely a matter of taste.
It’s a fundamental breach of widely accepted standards of decency and respect in commerce.
Analysis of Offensive Product Names
The homepage prominently features product names such as “Brazzo – Schmutz Pink Melange,” “Brazzo – Nasty Mint Melange,” “Darth – Schmutz Pink Melange,” “Deine Muttaaa – Schmutz Pink Melange,” and “Schnellbumser 2.0 – Black.” Let’s break down the implications of these terms:
- “Schmutz Pink Melange”: The word “Schmutz” translates to “dirt” or “filth.” When paired with product variations like “Schmutzmuschi” found in the product URLs, implying “dirty pussy”, it becomes overtly vulgar and derogatory, particularly towards women.
- “Nasty Mint Melange”: While “nasty” in English has varying degrees of negative connotation, in this context, especially alongside other German terms, it carries a sense of unpleasantness or offensiveness.
- “Deine Muttaaa”: This phrase, often seen as a crude variant of “Deine Mutter” “Your Mother”, is commonly used in derogatory slang, similar to “Your Momma” jokes in English, often implying insult or disrespect.
- “Schnellbumser 2.0”: This term is particularly egregious. “Schnellbumser” roughly translates to “quick fornicator” or, more crudely, “quick f*er.” The inclusion of “2.0” implies an updated version of an already offensive concept.
- “Pimp”: While “Pimp” can refer to a stylish person, its primary and most commonly understood meaning, especially in slang, is someone who acts as a procurer for prostitutes. This association is deeply problematic and unethical.
These names are not accidental.
They are deliberate choices that reflect a brand identity willing to use vulgarity for what might be perceived as edgy marketing. Enrichlife.co Review
However, for a business, such choices alienate a significant portion of potential customers, particularly those who value respect, decency, and ethical conduct.
Impact on Brand Image and Trustworthiness
The immediate consequence of such product naming is a severe blow to the brand’s image.
A company that uses offensive language in its product descriptions suggests a lack of professionalism and a disregard for public sensibilities.
This undermines trust because if a company is willing to be so openly vulgar in its marketing, consumers might question its integrity in other areas, such as product quality, customer service, or data privacy.
For Muslim consumers, or any consumer guided by principles of modesty and ethical conduct, such language is explicitly forbidden and deeply offensive, making any purchase from such a brand highly problematic.
Transparency and Missing Information on Naketano.com
A hallmark of a legitimate and trustworthy online retail experience is transparency.
This includes clear communication about who the company is, where it’s located, and how it operates.
Unfortunately, Naketano.com appears to be significantly lacking in these crucial areas, which raises further questions about its reliability and accountability.
The absence of readily accessible standard e-commerce information is a major deterrent for potential customers looking to make informed and secure purchases.
Lack of Company Information
Upon reviewing the homepage, there is no easily identifiable “About Us” section that details the company’s history, mission, or even its physical location. Vandrap.com Review
Reputable businesses often share their story, their team, or their commitment to certain values, which builds rapport and trust with consumers.
The omission of such basic information makes Naketano.com seem anonymous and less credible.
Absence of Key Policy Pages
Beyond the “About Us” section, the homepage also lacks prominent links to essential policy pages such as:
- Shipping Policy: How long will it take for items to arrive? What are the shipping costs? Do they ship internationally?
- Returns and Exchange Policy: What is the process for returning an item if it doesn’t fit or is not as expected? What is the timeframe for returns? Are refunds or exchanges offered?
- Privacy Policy: How is customer data collected, stored, and used? This is crucial for protecting personal information and is often a legal requirement.
- Terms and Conditions: The legal agreement between the website and its users, outlining responsibilities and liabilities.
The absence of these readily accessible policy links on the homepage or in obvious navigation menus is concerning.
In the event of a dispute or an issue with an order, customers would have no immediate recourse or understanding of their rights and the company’s obligations.
This lack of transparency indicates potential operational immaturity or, worse, an intent to obscure vital information from consumers.
Limited Customer Support Channels
The only direct customer support information provided on the homepage is an email address [email protected]. While email is a valid form of communication, reputable e-commerce sites typically offer multiple channels for customer support, such as:
- Phone numbers: For immediate assistance or complex inquiries.
- Live chat: For real-time support during business hours.
- FAQ sections: To answer common questions without requiring direct contact.
The sole reliance on an email address for customer service suggests a potentially slow response time or limited capacity to handle customer inquiries efficiently.
This can be a source of frustration for customers who need quick answers or resolution to their problems, further eroding trust in the platform.
Ethical Shopping and Why Naketano.com Fails
For consumers who prioritize ethical shopping, which includes supporting businesses that align with moral values and contribute positively to society, Naketano.com presents an irreconcilable conflict. Wawforexsignals.com Review
Ethical shopping goes beyond just product quality or price.
It encompasses the entire supply chain, labor practices, environmental impact, and crucially, the public persona and communication of the brand.
The issues highlighted previously regarding product naming and transparency directly undermine any claim to ethical conduct.
The Importance of Decency in Commerce
In commerce, decency is not merely a suggestion. it is a foundational expectation.
Businesses interact with a diverse public, and their communication reflects their respect or lack thereof for their customers and society at large.
Using vulgar or offensive language in product descriptions, as seen on Naketano.com, is a blatant disregard for this principle.
It normalizes crude language, potentially offending individuals and contributing to a less respectful online environment.
For consumers seeking to uphold high moral standards, purchasing from such a vendor would be a compromise of their values.
The Role of Business in Society
Many ethical consumers look for businesses that contribute positively to society.
While Naketano.com mentions that “The surpluses from sales are donated for educational measures and integration into our city society,” this positive claim is severely overshadowed by the offensive product names. Twendeafricatours.com Review
A business’s societal contribution should ideally be holistic, encompassing not just charitable donations but also its overall conduct and the message it conveys.
If a company aims to foster a “friendly and tolerant coexistence,” its public-facing language should reflect that aspiration.
The disconnect between their stated social mission and their product naming is stark and problematic.
Aligning Purchases with Personal Values
Ethical shopping is about aligning one’s purchasing power with one’s personal values.
For individuals who believe in modesty, respect, and clean language, supporting a business that actively uses offensive terms would be contradictory.
Every purchase is, in essence, an endorsement of the brand and its practices.
Therefore, consciously choosing not to support businesses like Naketano.com, despite any potential charitable efforts, becomes an act of upholding one’s ethical principles.
This principle is particularly strong for those guided by religious ethics, where promoting decency and shunning vulgarity are core tenets.
The Naketano Comeback and Current Status
The presence of Naketano.com and the style of its clothing suggest a possible connection to the original Naketano brand, which ceased operations in 2018. The original Naketano was known for its comfortable, unique hoodies and sweatshirts, often featuring distinctive rope details and a loyal customer base.
Its sudden disappearance from the market left many fans disappointed, leading to discussions about a “Naketano comeback” among consumers. Ceriseshirts.com Review
The Original Naketano Brand
The original Naketano company, founded in Germany, gained significant popularity for its cozy, high-quality, and distinctively designed casual wear.
Their hoodies and jackets were particularly well-regarded for their comfort and unique aesthetic, often characterized by chunky drawstrings and faux leather appliqués.
Despite its success, the company announced its closure in 2018, citing various reasons, which at the time left many speculating about the underlying causes.
This abrupt exit created a void in the market and a strong desire among consumers for a “Naketano comeback.”
Is Naketano.com the Official Comeback?
Based on the available information on Naketano.com, it is unclear whether this website represents an official “Naketano comeback” by the original founders or is an entirely new entity attempting to capitalize on the former brand’s recognition.
The domain name itself, “naketano.com,” is a strong indicator of an attempt to associate with the original brand.
However, without explicit statements, corporate information, or official announcements from the original company, this remains unconfirmed.
The style of clothing displayed on Naketano.com does resemble the casual, comfortable aesthetic of the former brand.
However, the contentious product names introduce a significant departure from the original brand’s relatively neutral and often playful, but never vulgar, naming conventions.
This disparity in naming strategy could indicate a new management or ownership that has chosen a different, highly questionable marketing approach. Wowza.com Review
Consumers hoping for a legitimate revival of the beloved brand should exercise caution and seek official confirmation before engaging with the site, especially given the ethical concerns.
Understanding Pricing and Value on Naketano.com
When evaluating an online retailer, understanding its pricing strategy and the perceived value offered is crucial.
On Naketano.com, the pricing structure for its apparel items is clearly displayed in Euros, ranging from approximately €30 for sale items to nearly €100 for regular-priced items.
While the prices themselves fall within a typical range for casual wear, the overall value proposition is significantly undermined by the ethical issues previously discussed.
Pricing Structure and Sales
The homepage prominently features both “Normaler Preis” Normal Price and “Verkaufspreis” Sale Price, with discounts being a common theme.
For example, some items originally priced at €94.99 are listed for sale at €50.00, representing a substantial discount.
This indicates a strategy to attract customers through sales, which is standard in online retail.
The price points generally align with mid-range casual apparel, comparable to brands found in mainstream clothing stores.
Value Proposition: Price vs. Ethics
However, the concept of “value” extends beyond just the monetary cost.
For a discerning consumer, value also encompasses aspects like brand reputation, product quality, ethical production, and adherence to social norms. Ezeegolfshop.com Review
In the case of Naketano.com, while the prices might appear competitive, the negative ethical implications from the offensive product names severely diminish the perceived value.
- Brand Reputation: The use of vulgar language tarnishes the brand’s reputation, making it undesirable for consumers who prioritize respect and decency. No matter how good a deal might seem, if the brand offends one’s moral sensibilities, the value is inherently compromised.
- Quality vs. Ethical Cost: Even if the clothing itself is of reasonable quality for its price, the ethical cost of supporting a brand that employs such offensive marketing far outweighs any potential monetary saving. For many, particularly those guided by religious or strong personal ethics, purchasing from such a site would represent a compromise of their principles.
Ultimately, while Naketano.com offers clothing at competitive price points, the serious ethical concerns surrounding its product naming effectively negate any potential value.
For consumers looking for reputable and ethically sound purchases, the site does not provide a worthwhile trade-off.
Alternatives to Naketano.com for Ethical Apparel
Given the significant ethical concerns with Naketano.com, it is imperative to direct consumers towards reliable and ethically sound alternatives for purchasing apparel.
The market offers numerous brands that prioritize quality, customer satisfaction, and, crucially, ethical business practices and respectful communication.
These alternatives cater to a range of styles and budgets while upholding principles of decency and transparency.
Focusing on Modesty and Quality
When seeking alternatives, particularly for those who value modesty and ethical conduct, several factors come into play:
- Respectful Branding: Brands that use appropriate and respectful language in their marketing and product descriptions.
- Transparent Practices: Companies that clearly communicate their policies on shipping, returns, privacy, and their manufacturing processes.
- Ethical Sourcing: Brands that prioritize fair labor practices, sustainable materials, and a positive environmental footprint.
- Quality and Durability: Investing in well-made garments that last, reducing the need for constant consumption.
Recommended Alternatives
The following brands offer a strong contrast to Naketano.com by adhering to higher standards of ethics and professionalism in the apparel industry:
- Lands’ End: Known for classic, durable clothing for the whole family. They emphasize quality and customer satisfaction, offering a wide range of sizes and modest options suitable for everyday wear. Their brand communication is consistently clean and family-friendly.
- Eddie Bauer: A long-standing brand specializing in outdoor and casual apparel. They are known for durable outerwear, flannel shirts, and comfortable basics. Their marketing is adventure-focused and respectful, with a history of quality products.
- Columbia Sportswear: A global leader in outdoor and active lifestyle apparel. Columbia focuses on functional, high-performance clothing for various weather conditions. Their brand identity is centered on exploration and practicality, without any controversial language.
- Hanes: While primarily known for basics and underwear, Hanes offers a wide array of comfortable, everyday t-shirts, sweatshirts, and casual wear. They are a well-established brand with straightforward, utilitarian communication.
- Gildan: A major manufacturer of blank apparel, often used for custom printing, but also widely available for direct purchase. Gildan offers affordable, comfortable basics like hoodies and t-shirts. Their branding is strictly functional and avoids any offensive content.
- American Eagle Outfitters: Offers a wide range of casual clothing for younger demographics, including jeans, hoodies, and comfortable tops. While their marketing targets a youthful audience, it generally remains within acceptable boundaries of public decency compared to Naketano.com.
- Carhartt: Famous for rugged workwear and durable casual clothing. Carhartt has built a reputation for tough, long-lasting garments. Their brand image is one of reliability and utility, free from inappropriate language.
These alternatives not only provide a safer and more transparent shopping experience but also align better with ethical consumption practices.
When choosing where to spend your money, it’s a powerful statement about the kind of businesses and values you choose to support.
FAQ
What is Naketano.com?
Naketano.com appears to be an online retail website primarily selling casual clothing, specifically hoodies and sweatshirts, for men and women, with prices listed in Euros, suggesting a focus on the European market.
Is Naketano.com the official Naketano brand?
It is unclear from the website itself whether Naketano.com is an official “comeback” or continuation of the original Naketano brand, which ceased operations in 2018. The site uses the brand’s name but lacks explicit corporate information confirming its lineage.
What are the main concerns with Naketano.com?
The primary concerns with Naketano.com are its use of highly offensive and vulgar German terms as product names e.g., “Schmutz Pink Melange,” “Schnellbumser 2.0”, and a general lack of transparency regarding company information, detailed policies shipping, returns, privacy, and comprehensive customer support.
Are the product names on Naketano.com offensive?
Yes, many of the product names on Naketano.com, such as “Schmutz Pink Melange” which links to “Schmutzmuschi” in the URL, translating to “dirty pussy” and “Schnellbumser 2.0” “quick fornicator”, are highly offensive, vulgar, and inappropriate.
Why is offensive product naming problematic for an e-commerce site?
Offensive product naming is problematic because it undermines brand credibility, alienates ethical consumers, reflects poorly on the company’s professionalism and values, and contributes to a disrespectful online environment.
Does Naketano.com have an “About Us” page?
No, based on the homepage content, there is no readily identifiable “About Us” section or similar page that provides detailed information about the company’s background, mission, or physical location.
Are shipping and return policies clearly visible on Naketano.com?
No, the homepage of Naketano.com does not prominently display links to essential policies like shipping, returns, or privacy, which is a significant drawback for consumer trust and transparency.
What customer support options does Naketano.com offer?
Naketano.com appears to offer only an email address [email protected] for customer inquiries, lacking more comprehensive options such as phone support, live chat, or an extensive FAQ section.
Is Naketano.com a trustworthy website?
Based on the ethical concerns stemming from offensive product names and the lack of transparency in terms of company information and policies, Naketano.com raises significant trust issues and cannot be recommended as a trustworthy e-commerce site. Ashokaparis.com Review
What kind of products does Naketano.com sell?
Naketano.com primarily sells casual apparel, specifically focusing on hoodies, sweatshirts, and similar comfortable tops for both women and men.
Does Naketano.com offer sales or discounts?
Yes, the website clearly indicates sale items, with “Verkaufspreis” Sale Price lower than “Normaler Preis” Normal Price on several products.
How does Naketano.com’s pricing compare to other brands?
Naketano.com’s pricing, ranging from approximately €30 to €100 for apparel, falls within the mid-range for casual clothing, but its value proposition is severely diminished by ethical concerns.
What are some ethical alternatives to Naketano.com for clothing?
Ethical alternatives include brands known for quality, transparency, and respectful branding, such as Uniqlo, Patagonia, L.L.
Beanhttps://amazon.com/s?k=L.L.+Bean, Everlane, Lands’ End, Eddie Bauer, and Columbia Sportswear.
How does Naketano.com claim to contribute to society?
Naketano.com states that surpluses from sales are donated for educational measures and integration into urban society, aiming to promote friendly and tolerant coexistence.
However, this claim is undermined by the offensive language used for product names.
Is it safe to provide personal information on Naketano.com?
The lack of a clearly visible privacy policy on the homepage makes it difficult to assess how personal data is handled, raising concerns about the safety of providing personal information.
Reputable sites always clearly outline their privacy practices. Shopunarchived.com Review
Did Naketano.com have a comeback in 2023?
While the existence of Naketano.com might suggest a comeback, it’s not officially confirmed if this specific website is directly associated with the original Naketano brand’s return. Consumers should seek official announcements.
How can I check if an e-commerce site is legitimate?
To check legitimacy, look for clear “About Us” and contact information, detailed policy pages shipping, returns, privacy, secure payment gateways, customer reviews, a professional design, and an absence of offensive language or obvious scams.
What is the significance of “Grundpreis / pro Optionen auswählen” on Naketano.com?
“Grundpreis / pro Optionen auswählen” translates to “Base price / select options,” which typically appears under product listings to indicate that the final price might vary based on chosen sizes or colors.
Why is transparency important for online shopping?
Transparency is crucial for online shopping because it builds trust, allows consumers to understand their rights and the company’s obligations, and helps ensure a fair and secure transaction environment.
What are the dangers of shopping on ethically problematic websites?
Shopping on ethically problematic websites risks supporting businesses that do not align with one’s values, potentially funding operations that are unprofessional, disrespectful, or even harmful, and could lead to dissatisfaction due to poor customer service or unclear policies.
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