Programmatic SEO with AI and Google Sheets

Programmatic SEO is all about creating tons of targeted, SEO-optimized pages using automation and data. Instead of manually writing each page, you build a system that churns them out based on structured data and templates. ChatGPT and Google Sheets are a dream team for this.

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What Programmatic SEO Is (and Isn’t)

At its core, programmatic SEO uses automation and AI to produce a large volume of content pages, each targeting specific long-tail keywords. Think of sites like Yelp or Tripadvisor, which have thousands of location-specific pages generated from structured data.

It’s not about creating low-quality, keyword-stuffed content. Good programmatic SEO focuses on providing valuable, user-centric content by dynamically inserting relevant data into well-designed templates. The goal is to scale your content output, capture more organic traffic from niche searches, and save a ton of time.

How AI and Sheets Fit into Programmatic SEO

1. Keyword Research and Topic Clustering: ChatGPT can help you find keyword modifiers, generate keyword or topic clusters, and brainstorm outlines. While it won’t give you real-time search volume data (you’ll still need tools like Ahrefs or Semrush for that), it’s excellent for initial ideation and grouping keywords by search intent.
2. Data Collection and Structuring: Your Google Sheet becomes the central hub for your structured data. This data will populate your content templates. ChatGPT can help you collect datasets or even prepare and enrich existing unstructured data for this purpose. Tools like Make (formerly Integromat) can help automate data enrichment using ChatGPT and Google Sheets.
3. Content Template Generation: AI can assist in brainstorming and creating page templates. You can prompt ChatGPT to suggest topics and sub-topics to include in your template, ensuring it’s comprehensive and relevant.
4. Automated Content Generation: This is where the magic happens. With an add-on or API integration, you can tell ChatGPT to generate content based on your structured data in the sheet. For example, if you have a list of products and their features, you can generate product descriptions for all of them in one go. The AI fills in the placeholders in your template with the specific data for each page.
5. Meta Titles and Descriptions: ChatGPT can churn out SEO-optimized meta titles and descriptions for all your programmatic pages at scale.
6. FAQ Generation: Need an FAQ section for each page? ChatGPT can generate common questions based on your topics, making your content even more helpful.
7. Schema Markup: While ChatGPT won’t directly insert schema markup into your website’s code, it can provide the JSON-LD code template for different page types (like product reviews or local businesses), which you can then integrate.

Benefits of Programmatic SEO with AI

• Scalability: Create hundreds or even thousands of optimized pages much faster than manual content creation.
• Efficiency: Automate repetitive tasks like content generation, meta tag creation, and even some aspects of internal linking.
• Targeting Long-Tail Keywords: Programmatic SEO excels at targeting niche, long-tail keywords that might be too time-consuming to address individually.
• Real-time Updates: If your underlying data changes (e.g., product details, location info), you can update your database, and your pages can automatically reflect those changes.
• Increased Visibility: By covering a wider range of keywords, you can significantly expand your search visibility and organic traffic.

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