Trying to figure out what’s happening with Semrush stock? Let’s break it down! As of early September 2025, Semrush Holdings trading as SEMR on the NYSE is catching the eye of many investors, and there’s a good reason why. The company, a major player in the online visibility and digital marketing software space, has seen its stock performance fluctuate, but many analysts are giving it a “Moderate Buy” or “Buy” rating. We’re talking about price targets that average around $14.00 for the next twelve months, with some even going as high as $21.00. However, it’s not all sunshine and roses. like any investment, it comes with its own set of challenges, from economic headwinds to stiff competition. This guide will give you the full scoop on Semrush’s stock, into its business, financial health, what the experts are saying about its future, and what to keep an eye on if you’re thinking about investing.

Table of Contents

Understanding Semrush SEMR as a Company

Before we even look at the stock ticker, it’s super important to understand what Semrush actually does. Think of it this way: , if you’re running a business, you absolutely need to be visible online. Semrush is like the ultimate toolkit that helps businesses do just that.

What is Semrush and What it Does?

Semrush Holdings, Inc. is a software-as-a-service SaaS company that offers an “online visibility management” platform. That’s a fancy way of saying they provide a comprehensive suite of tools designed to help businesses improve their presence across various online channels. They’ve got solutions for everything from search engine optimization SEO and pay-per-click PPC advertising to content marketing, social media management, and competitive research. Basically, Semrush helps companies understand what’s trending, analyze their competition, and create marketing campaigns that actually get results and drive traffic to their websites. It’s an all-in-one platform for digital marketers, whether you’re a small business owner, a marketing agency, or a large enterprise.

Their business model is primarily subscription-based, offering different plans like Pro, Guru, and Business, which are tailored for various customer sizes and needs. They also make money through add-ons and an API that lets other businesses integrate Semrush’s data into their own platforms. This recurring revenue model is pretty common for SaaS companies and provides a steady income stream.

The Market Semrush Operates In SaaS, SEO, Digital Marketing

Semrush is right in the heart of the bustling digital marketing and SaaS Software as a Service industry. This market is huge and constantly , driven by the ever-increasing need for businesses to have a strong online presence. Think about it: everyone’s online these days, and if your business isn’t easily found, you’re missing out.

The SEO market, specifically, is a core part of Semrush’s offering, and it’s critical for organic visibility. But they’ve expanded beyond just SEO to offer a full suite of tools that cover the entire digital marketing spectrum. This means they compete with a wide range of companies, from other all-in-one platforms to specialized tools for specific areas like social media or analytics. What Exactly is Semrush, Anyway?

As of December 31, 2024, Semrush boasted approximately 117,000 paying customers and over 1,049,000 active free users across more than 150 countries. That’s a massive reach! They’ve also seen significant growth in their enterprise accounts, with customers paying over $50,000 annually increasing by 83% year-over-year in Q2 2025. This shows they’re not just attracting small players but also making inroads with larger organizations.

The demand for data-driven insights in marketing continues to grow, and Semrush is well-positioned to capitalize on this trend. They’re constantly innovating, for example, by adding AI Overviews data to their Position Tracking tool in 2024 to help users monitor visibility in new search engine results page SERP features.

Semrush Stock SEMR Performance Overview

Now, let’s talk numbers – specifically, the Semrush stock performance. It’s listed on the New York Stock Exchange NYSE under the ticker symbol “SEMR.”

SEMR Stock History and IPO Initial Public Offering

Semrush first went public on March 25, 2021, with its Initial Public Offering IPO priced at $14.00 per share. At its IPO price, the company had a valuation of around $1.95 to $1.99 billion. After its debut, the stock saw some significant movement. Its all-time high closing price was $31.32 on September 10, 2021. Setting Up N8n: Your Ultimate Guide to Self-Hosted Automation

However, like many growth stocks that went public during that period, SEMR has experienced its share of ups and downs since then. An investor who bought $1,000 worth of Semrush stock at the IPO in 2021 would actually have less than that amount today, reflecting a negative compound annual growth rate. Its 52-week high was $18.74, and its 52-week low was $7.01. This kind of volatility isn’t unusual for companies in the tech and SaaS sectors, especially as market conditions shift.

Key Financial Metrics to Watch

When you’re looking at a company like Semrush, a few financial metrics can give you a clearer picture of its health and potential.

Revenue Growth: Semrush has been consistently growing its revenue. For the full year 2024, the company reported revenue of $376.8 million, a 22% increase year-over-year. In Q2 2025, revenue hit $108.9 million, up 20% year-over-year, beating analyst estimates. They’re projecting full-year 2025 revenue to be in the range of $443.0 million to $446.0 million, indicating continued growth.
Profitability: While Semrush reported a net loss of $1.279 million for the trailing twelve months as of June 30, 2025, it actually achieved a net profit of $950,000 in 2023, a significant turnaround from previous losses. Their non-GAAP operating margin for Q2 2025 was 11.0%, with a full-year 2025 non-GAAP operating margin expected around 12%. This shows progress in managing expenses and moving towards sustainable profitability.
Customer Base: The number of paying customers is a crucial indicator for a subscription-based business. As mentioned, Semrush had around 117,000 paying customers by December 2024, growing from 54,000 in 2019. The growth in high-value enterprise customers is particularly encouraging.
Share Repurchase Program: In Q2 2025, Semrush announced a $150 million share repurchase program. This often signals confidence from the company’s management in its own financial health and future prospects, as they believe their stock is a good value at current prices.
Market Capitalization: As of September 2025, Semrush’s market cap or net worth stands at approximately $1.14 billion to $1.17 billion. This figure has seen a decrease of about 41.84% over the past year.

Analyzing Semrush Stock Price Today

Keeping an eye on the current stock price of Semrush and understanding its recent movements is key for anyone interested in SEMR.

Current Stock Price

The stock market is always moving, so the exact Semrush stock price changes by the minute. However, as of early September 2025, the price for SEMR has been hovering around the $7.70 to $7.90 range. For the most up-to-the-minute quote, you should always check a live financial platform like Google Finance, Yahoo Finance, Nasdaq, or TradingView. Unlocking SEO Insights with Semrush’s Network Graph: Your Ultimate Guide

Recent Performance and Market Trends

Looking back at the past year, Semrush Holdings’ stock has seen a decrease of around 42.56%. It’s been a bit of a bumpy ride, with its 52-week range showing a high of $18.74 and a low of $7.01. In terms of recent short-term movements, the stock saw a 5.18% rise over the last month, but a slight fall of about 2.03% compared to the previous week.

This kind of performance isn’t entirely unique in the current market, especially for tech and SaaS companies, which can be sensitive to macroeconomic factors. Some reports indicate that Semrush underperformed both the US Software industry which returned 29.3% over the past year and the broader US market which returned 21.6% over the past year. However, it’s worth noting that the stock has shown some stability in the past three months, with its weekly volatility remaining consistent over the last year.

Recent news includes Semrush announcing strong Q2 2025 financial results in early August 2025, with revenue up 20% year-over-year, and the approval of a $150 million share repurchase program. These kinds of announcements can sometimes provide a boost or at least stabilize a stock, as they signal management’s confidence and potentially improve per-share metrics in the future. On the flip side, some insider selling has also been noted, with insiders selling more company stock than they bought in the past three months.

Semrush Stock Price Target and Forecasts

One of the most common questions investors have is, “What’s the future looking like?” When it comes to Semrush stock forecast and price prediction, analysts provide estimates, but it’s important to remember these are just projections and not guarantees. Mastering SEO with Semrush: Insights from Nick Eubanks

What Analysts Are Saying

The general consensus among Wall Street analysts for Semrush SEMR is a “Moderate Buy” or “Buy.” Several firms cover the stock, including KeyCorp, Morgan Stanley, Needham & Company LLC, Goldman Sachs Group, and Jefferies.

Let’s look at some specifics for the Semrush stock price target:

According to 8-9 analysts, the average twelve-month price target for SEMR is around $14.00 to $14.88.
The highest price target seen is $21.00, while the lowest is typically around $9.00.
These average targets suggest a potential upside ranging from about 49% to over 80% from the current trading price.

For example, based on an analysis of 12 Wall Street analysts, Semrush has a median price target of $11.00, with a range from $9.00 to $13.00, implying a 42.3% upside. Another source, looking at 4 Wall Street analysts, suggests an average price target of $10.50 by August 2026, forecasting a potential upside of 36.72% from a recent price.

These ratings reflect that analysts generally view Semrush favorably, even more so than other “computer and technology” companies, with a consensus rating score of 2.88 compared to the sector average of 2.66.

Short-Term vs. Long-Term Outlook

When we think about the Semrush stock forecast, it’s helpful to separate short-term fluctuations from the longer-term vision. Ubersuggest vs. Ahrefs vs. Semrush: Which SEO Tool Rules in 2025?

Short-Term Next 12 months: As discussed, analysts are mostly bullish, expecting a significant rebound from current levels, with targets typically in the $10-$15 range, and some higher. The company’s recent strong Q2 2025 revenue growth and share repurchase program could provide some short-term stability and positive sentiment. However, bearish trends are also noted, with some moving average analyses leaning bearish and short-selling activity suggesting a potential bottoming out.
Long-Term 2025 and Beyond: Looking further out, some projections are even more optimistic. For example, some models predict an average price of $13.72 in 2025, with a high prediction of $17.13. Beyond that, Semrush Holdings stock is projected to climb significantly, potentially reaching an average of $50.27 in 2040 and $65.81 by 2050. Of course, these distant predictions come with much higher uncertainty.

Factors Influencing Semrush Stock Price Prediction

Many things can sway the Semrush share price. Here are some of the big ones:

Industry Growth: The overall growth of the digital marketing and SaaS industry is a huge tailwind for Semrush. As more businesses move online and rely on digital strategies, the demand for Semrush’s tools will likely continue to grow.
Competition: The digital marketing tools space is crowded. Semrush faces competition from other established players and new startups. Its ability to innovate, add new features especially AI-powered ones, and maintain its market position is crucial. The company’s recent focus on AI and enterprise solutions is a strategic move to stay ahead.
Earnings and Financial Performance: Strong revenue growth, improving profitability, and efficient operations are fundamental drivers. Semrush’s recent Q2 2025 results showed good revenue growth and a decent non-GAAP operating margin, which are positive signs. Any miss on earnings or guidance could negatively impact the stock.
Macroeconomic Conditions: Broader economic factors, such as inflation, interest rates, or a general economic slowdown, can affect advertising budgets and, consequently, demand for digital marketing tools. Semrush has noted that macroeconomic headwinds could lead to prolonged sales cycles and slower revenue growth.
Customer Acquisition and Retention: Growing its paying customer base and retaining existing ones are vital. While Semrush has grown its overall paying customer count, there has been some sequential decrease in total paying customers attributed to “softness in the freelancer and less sophisticated customer segments” in Q2 2025. However, this was balanced by strong growth in enterprise accounts. This indicates a shift in focus or market dynamics they’re navigating.
Product Innovation especially AI: The digital marketing world is rapidly embracing AI. Semrush’s ability to integrate cutting-edge AI features into its platform will be a key differentiator and growth driver. Their CEO specifically highlighted strong demand for their AI and Enterprise solutions.

Is Semrush SEMR Worth Investing In? Valuation and Growth Potential

When you’re asking “is Semrush worth it?” for investment, you’re really looking at its valuation compared to its growth prospects and risks. There’s no single right answer, and it depends on your own investment goals and risk tolerance. However, we can look at some pros and cons.

Why Someone Might Consider Investing

Strong Position in a Growing Market: Semrush operates in the ever-expanding digital marketing and SEO software market. The need for businesses to compete online isn’t going away, and Semrush provides essential tools for that.
Recurring Revenue Model: Their subscription-based SaaS model provides predictable revenue streams, which is often seen as a stable foundation for growth.
Consistent Revenue Growth: Despite market challenges, Semrush has maintained strong year-over-year revenue growth 20-22% in recent quarters, and analysts expect this to continue.
Improving Profitability: The company has shown progress towards profitability, even reporting a net profit in 2023 and positive non-GAAP operating margins. This indicates improving operational efficiency.
Focus on High-Value Customers and AI: Semrush is strategically expanding its enterprise customer base and investing heavily in AI-powered solutions, which are high-growth areas. Their CEO, Bill Wagner, is particularly excited about their leadership position in the market and long-term growth opportunities, especially in AI and enterprise products.
Analyst Endorsement: The consensus “Moderate Buy” or “Buy” rating from multiple Wall Street analysts, coupled with significant upside potential in their price targets, suggests a positive outlook from professionals who study the company closely.
Share Repurchase Program: The recent $150 million share repurchase program can be a sign of management’s confidence and can also support the stock price by reducing the number of outstanding shares.

Potential Risks and Challenges

No investment is without risk, and Semrush has its own set of hurdles: Unlocking Market Secrets with Semrush Market Analysis (MA): Your Ultimate Guide

Intense Competition: The digital marketing tool is highly competitive. Semrush goes up against well-established companies and innovative startups. They need to keep innovating to maintain their edge.
Macroeconomic Headwinds: Economic downturns can lead businesses to cut marketing budgets, which could impact Semrush’s customer acquisition and retention. Prolonged sales cycles and reduced close rates are real concerns.
Customer Churn: While enterprise customer growth is strong, there’s been some “softness” in smaller customer segments. Maintaining a healthy retention rate across all segments is crucial.
Valuation Concerns: While some analysts see it as “very undervalued” with a “flawless balance sheet”, its price-to-earnings P/E ratio of 96.32 is high compared to the broader market average P/E of about 277.57 for the market and 439.02 for the Computer and Technology sector, indicating it might be less expensive than its sector peers, but still high traditionally. This means investors are banking on significant future growth to justify the current valuation.
Insider Selling: Recent insider selling could sometimes signal that those closest to the company see less upside, though it’s important not to read too much into individual transactions.
Operational Margins: Semrush has experienced a slight decline in its non-GAAP gross margin, which fell to 82.6% from 83.5% year-over-year, signaling potential challenges following recent acquisitions. Managing these margins while growing is a continuous balancing act.

Ultimately, whether Semrush Holdings stock is a good fit for your portfolio depends on your personal financial strategy and how much risk you’re comfortable with. It’s a company with strong potential in a growing market, but it also faces significant competition and economic uncertainties.

Comparing Semrush to Competitors

When evaluating Semrush, it’s natural to compare it to other players in the digital marketing software space. While it’s hard to do a full-blown comparative analysis here, generally, Semrush is often pitted against tools like Ahrefs, Moz, and Similarweb, as well as broader marketing platforms.

What often sets Semrush apart, as many users and reviews suggest, is its comprehensive “all-in-one” suite of tools. While some competitors might go deeper in a specific area like Ahrefs for backlink analysis, according to some, Semrush aims to provide a broad range of features that cover most of a digital marketer’s needs from a single dashboard. Their continuous innovation, particularly in integrating AI and catering to enterprise-level clients, helps them differentiate in a crowded market.

How to Keep Up with Semrush Stock News

If you’re thinking about Semrush SEMR or you’re already an investor, staying informed is half the battle. The stock market moves fast, and getting timely, reliable information is key. Unlocking Client Trust: Your Guide to the Semrush Client Portal

Where to Find Real-Time Stock Quotes

For the most current Semrush stock quote, you don’t need to be a financial wizard. Plenty of accessible platforms provide real-time or near real-time data:

Google Finance & Yahoo Finance: These are excellent starting points for quick, easy-to-understand stock information, including current prices, charts, and basic company news.
Nasdaq.com & NYSE.com: As Semrush is listed on the NYSE, their official exchange websites offer direct, detailed stock information.
Investing.com & MarketBeat: These platforms provide live stock prices, pre-market and after-hours quotes, historical data, and often include analyst ratings and news headlines.
TradingView: If you like more advanced charting and technical analysis tools, TradingView is a fantastic resource where you can track SEMR performance more closely.
Semrush Investor Relations Page: The company’s own investor relations website is a goldmine for official press releases, financial reports, and SEC filings. This is where you’ll find the official word on earnings, strategic announcements, and share repurchase programs.

When checking prices, always note the time the data was last updated, as even a few minutes can make a difference in a volatile market.

Following Financial News and Analyst Reports

Beyond just the price, understanding why the price is moving or not moving requires digging into financial news and expert opinions.

Financial News Outlets: Major financial news sources like The Wall Street Journal, Bloomberg, Reuters, Seeking Alpha, and The Motley Fool frequently cover publicly traded companies like Semrush. They’ll report on earnings calls, significant company developments, and market trends impacting the stock.
Analyst Reports: Investment banks and financial research firms employ analysts who specifically cover sectors and individual companies. These analysts issue “buy,” “hold,” or “sell” ratings and provide price targets, along with detailed research reports. While these reports can sometimes be behind paywalls, many financial news sites will summarize their findings. MarketBeat, Zacks, and Public.com are good places to find analyst consensus ratings and price targets.
SEC Filings: For the most authoritative financial data, you can look at Semrush’s filings with the Securities and Exchange Commission SEC. Documents like 10-K annual reports and 10-Q quarterly reports provide comprehensive insights into the company’s financial health, operations, and risks. The Semrush Investor Relations page should link to these.
Earnings Call Transcripts: After each quarterly earnings report, companies usually host a call with investors and analysts. Transcripts of these calls offer direct insights from the CEO and CFO about performance, future outlook, and strategy.

By regularly checking these resources, you’ll be well-equipped to understand the current state of Semrush stock and make informed decisions about its place in your investment strategy.

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Frequently Asked Questions

What is the current Semrush stock price?

As of early September 2025, the Semrush SEMR stock price is trading around the $7.70 to $7.90 range on the NYSE. Keep in mind that stock prices change constantly during trading hours, so it’s best to check a live financial platform for the most up-to-date quote.

What is the Semrush stock ticker?

Semrush Holdings, Inc. trades on the New York Stock Exchange NYSE under the ticker symbol SEMR.

What is the average analyst price target for Semrush SEMR?

The average twelve-month stock price target from Wall Street analysts for Semrush SEMR generally falls between $14.00 and $14.88. This represents a significant potential upside from its current trading price, with individual targets ranging from a low of $9.00 to a high of $21.00.

What is the Semrush stock forecast for 2025?

For 2025, analysts on average project the Semrush stock price to reach around $13.72. Forecasts vary, with some suggesting a high of $17.13 and a low of $10.31 for the year. These predictions are based on current market conditions, company performance, and industry outlook. Mangools SEO Review: Your Go-To Tool for Smarter SEO?

Is Semrush SEMR a good investment?

Analysts generally have a “Moderate Buy” or “Buy” consensus rating for Semrush SEMR. The company operates in a growing digital marketing SaaS market, shows consistent revenue growth, and is making strides towards profitability and focusing on high-value enterprise clients and AI solutions. However, it faces intense competition and macroeconomic headwinds. Like any investment, it carries risks, and whether it’s “good” depends on your personal investment goals and risk tolerance.

When did Semrush IPO?

Semrush Holdings, Inc. announced the pricing of its Initial Public Offering IPO on March 24, 2021, with shares beginning to trade on the NYSE on March 25, 2021, at an initial price of $14.00 per share.

What is Semrush Holdings’ net worth?

As of September 5, 2025, Semrush Holdings has a market capitalization often referred to as net worth of approximately $1.15 billion. This figure is calculated by multiplying its current stock price by the number of outstanding shares.

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