
After careful evaluation of Serpninja.io, We give it a Trust Score of 2.5 out of 5 stars. The platform primarily focuses on link building services, including niche edits, guest posts, local citations, social signals, and PBN setups. While the website presents itself with a professional appearance and highlights customer testimonials, competitive comparisons, and a refund policy, there are several areas that raise concerns from an ethical and transparency standpoint.
Here’s an overall review summary:
- Website Transparency: The website clearly states its services and pricing structure, offering a calculator for cost savings. However, the WHOIS information reveals redacted registrant details, indicating privacy protection. While not inherently problematic, this lack of direct transparency about the ownership can be a red flag for some users.
- Service Offerings: Serpninja.io offers various SEO link-building services. Some of these, like “PBN Setups” Private Blog Networks, are generally considered a grey-hat or even black-hat SEO tactic by many industry professionals and search engines like Google. PBNs involve creating a network of websites to link back to a main site, artificially inflating its authority. This practice can lead to penalties from search engines, potentially harming a client’s online presence rather than helping it in the long run.
- Customer Support & Guarantees: The website claims a “7-day no-questions-asked refund policy” and “Guaranteed 24 hour response + Chat Support.” These are positive indicators of customer service commitment.
- Ethical Considerations: The promotion of PBNs is the most significant ethical concern. While other services like guest posts and niche edits can be ethical if done genuinely and with high-quality content on reputable sites, the explicit offering of PBNs suggests a willingness to engage in practices that go against search engine guidelines. From an Islamic perspective, engaging in deceptive practices or those that could lead to harm like search engine penalties is discouraged. Businesses should strive for transparency, honesty, and practices that genuinely add value without resorting to artificial manipulation.
- Testimonials and Claims: The site features numerous testimonials and claims about “10x ROI” and “unparalleled SEO services.” While testimonials can be persuasive, the specific mention of PBNs in one testimonial “500 PBN sites setups” further solidifies the use of this questionable tactic.
- Technical Expertise Claims: Serpninja.io claims to have “coined the term ‘Niche Edits’ in 2014 and ‘link pyramid’ in 2004.” These are significant claims about their historical involvement in SEO terminology and practices. While interesting, such claims require external verification for full credibility.
Given the prominent offering of PBNs, which carries significant risks and ethical implications in the SEO world, Serpninja.io’s approach leans towards practices that are not aligned with long-term, sustainable, and ethical SEO.
It’s crucial for businesses to build their online presence through legitimate and transparent means.
Here are some of the best alternatives for ethical and sustainable digital marketing and SEO services, focusing on white-hat strategies that genuinely add value:
- Semrush
- Key Features: Comprehensive SEO toolkit including keyword research, competitor analysis, site audit, backlink analysis, content marketing tools, local SEO, PPC keyword tools, and social media management.
- Price: Starts from $129.95/month for the Pro plan.
- Pros: All-in-one platform, highly accurate data, excellent for in-depth competitor analysis, strong reporting features, continuously updated with new features.
- Cons: Can be overwhelming for beginners, higher price point for full functionality, some features require a learning curve.
- Ahrefs
- Key Features: Renowned for its backlink checker, site explorer, keyword explorer, content explorer, and site audit tools. Provides extensive data on organic search traffic, backlinks, and keyword rankings.
- Price: Starts from $99/month for the Lite plan.
- Pros: Best-in-class backlink database, intuitive interface, excellent for competitive research, strong keyword research capabilities, useful content gap analysis.
- Cons: More expensive than some alternatives, lacks some of the broader marketing features found in Semrush, content explorer can sometimes be less intuitive.
- Moz Pro
- Key Features: Offers tools for keyword research, link building, site audits, rank tracking, and local SEO. Known for its Domain Authority DA and Page Authority PA metrics.
- Price: Starts from $99/month for the Standard plan.
- Pros: Beginner-friendly interface, strong educational resources Moz Blog, reliable DA/PA metrics, good for small to medium-sized businesses, robust local SEO tools.
- Cons: Less comprehensive than Ahrefs or Semrush in some areas, data freshness can sometimes lag, link index size might be smaller.
- Ubersuggest
- Key Features: Provides keyword ideas, content ideas, backlink data, site audit, and competitive analysis. Known for its user-friendly interface and relatively affordable pricing.
- Price: Starts from $29/month for the Individual plan.
- Pros: Very affordable, good for beginners, easy to navigate, decent features for basic SEO needs, offers a free version with limited queries.
- Cons: Data might not be as extensive or real-time as premium tools, less advanced features for complex SEO strategies, backlink data can sometimes be less comprehensive.
- Google Analytics & Google Search Console
- Key Features: Google Analytics tracks website traffic, user behavior, conversions, and more. Google Search Console helps monitor website performance in Google search results, identify indexing issues, and provides keyword performance data.
- Price: Free.
- Pros: Essential for any website owner, provides direct data from Google, crucial for understanding site performance, completely free, highly reliable.
- Cons: Requires other tools for competitive analysis or proactive keyword research, primarily focused on your own site’s data.
- Surfer SEO
- Key Features: Content optimization tool that analyzes top-ranking pages for a target keyword and provides actionable recommendations for content structure, keywords, and length to improve rankings.
- Price: Starts from $89/month for the Basic plan.
- Pros: Excellent for on-page SEO optimization, helps create data-driven content briefs, good for improving existing content, user-friendly interface for content writers.
- Cons: Primarily focused on content optimization, not a comprehensive SEO suite, requires other tools for link building and deeper technical SEO.
- Screaming Frog SEO Spider
- Key Features: A desktop program that crawls websites to identify common SEO issues, including broken links, server errors, redirects, duplicate content, and more.
- Price: Free for up to 500 URLs, annual license is £149 ~$190 USD.
- Pros: Powerful technical SEO audit tool, provides detailed insights into website structure, identifies a wide range of on-site issues, highly customizable.
- Cons: Requires technical understanding, not cloud-based desktop application, interface can be intimidating for beginners, limited free version.
These alternatives focus on providing tools and services that support ethical, white-hat SEO strategies, helping businesses build a strong and sustainable online presence in line with principles of integrity and long-term benefit.
Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.
IMPORTANT: We have not personally tested this company’s services. This review is based solely on our research and information provided by the company. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.
Serpninja.io Review & First Look
Serpninja.io positions itself as a “White Label Link Building Agency,” aiming to provide SEO services for digital marketing agencies and consultants.
The initial impression is that of a specialized service provider focused intently on one aspect of SEO: link building.
They emphasize “unrivaled link building expertise” and a “no-nonsense approach,” suggesting a practical, results-driven philosophy.
The homepage immediately highlights trust signals, including testimonials from various individuals and businesses, as well as a Trustpilot rating of 4.5 out of 5, based on “Excellent” feedback.
This front-facing presentation is designed to instill confidence in potential clients, especially those looking for predictable delivery and scale, which are critical for agencies serving multiple clients. Calmaraofficial.com Reviews
However, a deeper dive reveals that the specific methods employed, particularly the offering of Private Blog Network PBN setups, warrant a more critical assessment from an ethical standpoint.
The website’s design is clean and professional, with a clear call to action “Get Started” or “Chat With Customer Success” prominently displayed.
They attempt to differentiate themselves through claims of “Predictable Delivery” and “7+ Years of Fulfillment,” indicating a mature operation.
The inclusion of a video further aims to engage visitors and explain their process.
The target audience—digital marketing agencies and consultants—is clearly defined, suggesting their services are tailored for bulk orders and white-label partnerships. Puremaintenanceuk.com Reviews
This niche focus implies a deep understanding of agency needs, such as scalability and reliable delivery.
However, the true measure of their legitimacy and ethical stance lies in the specifics of their service offerings, especially concerning methods that could be deemed manipulative or harmful by search engine algorithms.
Understanding Serpninja.io’s Business Model
Serpninja.io operates primarily as a business-to-business B2B service provider, catering specifically to marketing agencies and SEO consultants.
Their core offering revolves around various link-building services, designed to enhance the search engine rankings of their clients’ or their clients’ customers’ websites.
The “white label” aspect is crucial here, meaning agencies can resell Serpninja’s services under their own brand, without their clients knowing the actual provider. Japan2uk.com Reviews
This model aims to allow agencies to scale their SEO offerings without needing to build an in-house link-building team.
- Key Service Focus: Link building is the singular focus. This specialization suggests a deep expertise in this particular area of SEO.
- Target Market: Digital marketing agencies and consultants who need to outsource link building efficiently and at scale.
- White-Labeling: Agencies can integrate Serpninja’s services seamlessly into their own offerings, preserving client relationships.
- Scalability: The model is built to handle large volumes of link orders, which is appealing for agencies managing multiple client campaigns.
- Cost Efficiency: By specializing, Serpninja claims to achieve cost optimizations that they pass on to their clients, making their services attractive for agencies looking to improve their profit margins.
Initial Impressions of Serpninja.io’s Website
The Serpninja.io website makes a strong visual impression with its modern design and clear navigation.
The layout is intuitive, guiding visitors through their services, process, and value proposition.
The use of customer testimonials and a Trustpilot rating aims to build immediate credibility.
The inclusion of a “Cost Savings Calculator” is a smart move, as it directly addresses a key pain point for agencies: cost. Uiprint.com Reviews
- Professional Design: Clean, modern, and user-friendly interface.
- Clear Value Proposition: Immediately communicates its core service link building and target audience agencies.
- Trust Signals: Prominent display of testimonials and a Trustpilot score.
- Interactive Tools: The “Cost Savings Calculator” is a useful feature for potential clients to quickly assess value.
- Content Organization: Services, process, and competitive advantages are clearly laid out.
The Role of Link Building in SEO
Link building is a fundamental component of search engine optimization SEO, playing a crucial role in how search engines like Google determine a website’s authority and relevance.
Essentially, backlinks links from other websites to yours are seen as “votes” of confidence.
The more high-quality, relevant backlinks a website accumulates, the more authoritative it appears to search engines, leading to higher rankings in search results.
- Authority Signal: Backlinks are a primary signal of a website’s authority and trustworthiness.
- Ranking Factor: Google’s algorithms heavily weigh the quantity and quality of backlinks when ranking pages.
- Referral Traffic: Backlinks can also drive direct referral traffic from other websites.
- Discoverability: New content can be discovered by search engine crawlers through backlinks from established sites.
- Brand Building: Earning links from reputable sites can enhance brand visibility and credibility.
Transparency and Redacted Information
The WHOIS information for Serpninja.io reveals redacted details regarding the registrant’s name, organization, street, city, state/province, postal code, country, phone, and email.
While privacy services are commonly used by domain owners, complete redaction of all registrant details can sometimes be a red flag. Moasure.com Reviews
Legitimate businesses often choose to disclose some form of contact information or organizational name to foster trust and accountability.
The presence of a privacy service based in Iceland Privacy service provided by Withheld for Privacy ehf isn’t unusual, but the extent of redaction is noteworthy.
- Privacy Service Use: Common practice for many domain owners to protect personal information.
- Extent of Redaction: All core registrant details are hidden, which is a higher level of privacy than some other businesses.
- Trust Implications: For some users, full redaction can reduce confidence in the legitimacy or long-term commitment of a business.
- Legal Compliance: While privacy protection is allowed, businesses are generally expected to provide clear contact information on their website for customer service and legal purposes.
- Comparison to Industry Standards: Many established online businesses provide clear company names and addresses, even if individual contact details are protected.
Initial Verdict on Legitimacy
Based on the initial review, Serpninja.io presents as a functioning and active business with a clear service offering. The existence of multiple customer testimonials, a Trustpilot rating, active DNS records, and a valid SSL certificate 238 certs found on crt.sh all point to a real operational entity. The domain has been registered since 2017 and is updated periodically, suggesting continued activity. However, the ethical concerns surrounding their service offerings, particularly PBNs, significantly impact its overall “legitimacy” from a long-term, white-hat SEO perspective. While they are “legitimate” as a business that delivers services, the nature of some of those services raises questions about their adherence to search engine guidelines and ethical practices.
- Operational Indicators: Active website, clear services, testimonials, Trustpilot score.
- Domain Longevity: Registered since 2017, indicates a sustained presence.
- Security: Valid SSL certificates ensure secure communication.
- Ethical Red Flags: The promotion of PBNs is a significant concern for white-hat SEO practitioners.
- Overall Assessment: A legitimate business that offers services, some of which are ethically questionable within the SEO industry.
Serpninja.io Features
Serpninja.io touts a range of features designed to make link building seamless and effective for agencies and consultants.
Their core offerings revolve around various types of backlinks, each with its own purported benefits for SEO. Wedsites.com Reviews
They highlight predictability, cost efficiency, and in-house fulfillment as key differentiators.
However, a closer look at these features is essential, especially considering the ethical implications of some of their advertised services.
The efficacy and long-term value of these features are directly tied to search engine guidelines and the potential for penalties, which can be detrimental to client success.
Niche Edits: A Closer Look
Niche edits, also known as “curated links” or “link insertions,” involve placing a link to your target website within existing, already published content on another website.
Serpninja.io describes them as “links skillfully selected and placed into existing content,” emphasizing their “100% natural, in-content” nature and the benefit of “articles that have already established authority, passing maximum SEO value possible.” Mindscapeapp.io Reviews
- Definition: Inserting a new backlink into an older, existing article or page.
- Claimed Benefit: Leverages the established authority of the host page, appearing natural and passing strong link equity.
- Implementation: Requires outreach to website owners or editors to request the insertion of a link.
- SEO Value: If done authentically and on genuinely relevant, high-authority sites, niche edits can be very powerful.
- Ethical Concern: If these links are bought in bulk, without genuine editorial discretion from the host site, they can be seen as manipulative by search engines and potentially lead to penalties. The “skillfully selected” aspect is crucial. if it’s just about paying for insertion, it loses its ethical ground.
Guest Posts: Content and Authority
Guest posting involves writing an original article for another website the “host” site and including a backlink to your own website within that article.
Serpninja.io states they offer “Hand-written content published on high authority real sites,” with “Ideation, content and prospecting come included.” They also mention its usefulness for “narration building and ORM” Online Reputation Management.
- Process: Creating unique, high-quality content specifically for a third-party website.
- Key Components: Content ideation, writing, and outreach to find suitable host websites.
- SEO Benefit: Provides contextual, relevant backlinks from diverse domains, improving domain authority and organic traffic.
- Ethical Standard: Guest posting is a legitimate and widely accepted SEO practice, provided the content is high-quality, relevant to the host site’s audience, and the link is editorially deserved and natural.
- Potential Misuse: If the primary goal is merely to acquire a link, and the content is low-quality or mass-produced for link placement, it crosses into manipulative territory. The emphasis on “high authority real sites” is positive, but the execution is key.
Other Popular Link Building Services
Beyond niche edits and guest posts, Serpninja.io lists several other link-building services, including Local Citations, Social Signals, and PBN Setups.
While local citations and social signals are generally considered safe and beneficial SEO tactics, the inclusion of “PBN Setups” raises significant ethical concerns.
- Local Citations:
- Definition: Mentions of your business’s Name, Address, and Phone number NAP on local directories, review sites, and other online platforms.
- SEO Value: Crucial for local SEO, helping businesses rank in local search results and Google Maps. Builds trust and visibility for physical businesses.
- Ethical Standing: A white-hat, highly recommended practice.
- Social Signals:
- Definition: Engagement metrics from social media platforms, such as shares, likes, comments, and mentions.
- SEO Value: While not a direct ranking factor, social signals can indirectly impact SEO by increasing content visibility, driving traffic, and potentially leading to more natural backlinks.
- Ethical Standing: Generally safe, but artificially inflating social signals e.g., buying fake likes is unethical and ineffective. Serpninja.io’s method is not detailed.
- PBN Setups Private Blog Networks:
- Definition: A network of websites owned by a single entity, often built on expired domains with existing authority, explicitly used to create backlinks to a “money site” the client’s website to manipulate search rankings.
- SEO Risk: Highly risky. Google explicitly condemns PBNs as a link scheme. They are designed to manipulate PageRank and can lead to severe manual penalties or algorithmic de-indexing of the client’s website.
- Ethical Standing: This is a grey-hat to black-hat SEO tactic. It’s designed to deceive search engines, which is fundamentally dishonest. From an ethical standpoint, particularly within a framework that values honesty and integrity, engaging in or facilitating such practices is highly discouraged due to the inherent deception and potential for severe negative consequences.
The “How We Are Better” Comparison
Serpninja.io presents a direct comparison chart pitting itself against two prominent SEO service providers, Loganix and TheHoth. Veeqo.com Reviews
This chart highlights areas where Serpninja claims superiority, such as “Easy to Use Dashboard,” “Custom Orders,” “Strategy Call,” “Focus and R&D,” “Value,” “Quality of Service,” “Turn Around Time,” “Customer Support,” and “Technical Expertise.”
- Strategic Positioning: A common marketing tactic to highlight competitive advantages.
- Specific Claims:
- Focus and R&D: Claims to be a “pure-play link-building company,” specializing in one area.
- Value: Suggests “cost optimization” due to optimized processes.
- Quality of Service: “Every single order is fulfilled in-house, with very high attention to detail.”
- Turn Around Time: Claims 1-2 weeks, compared to 3-4 weeks for competitors.
- Customer Support: “Guaranteed 24 hour response + Chat Support.”
- Technical Expertise: Boldly claims to have “coined the term ‘Niche Edits’ in 2014 and ‘link pyramid’ in 2004,” and criticizes competitors for not differentiating between “link farms and real guest-post-worthy websites.”
- Disclaimer: Acknowledges that the comparison is for informational purposes and that Serpninja is not affiliated with the named competitors.
- Verification: While these claims present a strong case, their veracity, especially concerning historical claims and competitor comparisons, would ideally require independent verification. The “technical expertise” claim about coining terms is particularly strong and would need substantial external evidence to be fully accepted.
Refund Policy and Customer Satisfaction
Serpninja.io offers a “7-day no-questions-asked refund policy.” This is a significant feature that aims to build trust and reduce perceived risk for potential clients.
A refund policy demonstrates confidence in their services and a willingness to stand behind their claims.
- Customer Assurance: Provides a safety net for clients who may be hesitant to commit.
- Trust Builder: A “no-questions-asked” policy often signals a customer-centric approach.
- Risk Reduction: Minimizes the financial risk for agencies trialing their services.
- Industry Standard: Refund policies are becoming more common in online service industries to boost consumer confidence.
- Practicality: Seven days is a relatively short window for SEO results to manifest, but it covers the initial service delivery and client satisfaction with the process rather than long-term ranking improvements.
Serpninja.io Pros & Cons
When evaluating Serpninja.io, it’s crucial to weigh its stated advantages against potential drawbacks, especially concerning the ethical implications of some of its core services.
While the platform presents itself as a streamlined solution for agencies seeking scalable link building, certain aspects warrant caution. Ibm.com Reviews
From an ethical perspective, services that flirt with or cross into “black-hat” SEO tactics always carry inherent risks that could ultimately harm a client’s online presence, despite any short-term gains.
The Problematic Offering of PBNs
The most significant “con” of Serpninja.io, from an ethical and long-term SEO perspective, is its explicit offering of Private Blog Network PBN Setups.
PBNs are universally considered a violation of Google’s Webmaster Guidelines, which explicitly prohibit “any links intended to manipulate PageRank or a site’s ranking in Google search results.” Engaging in PBNs is a high-risk strategy that can lead to severe manual penalties, algorithmic demotion, or even de-indexing from Google’s search results.
- Google’s Stance: Google views PBNs as a manipulative link scheme.
- Risk of Penalty: Websites found using PBNs risk manual actions, which require significant effort to recover from.
- Short-Term vs. Long-Term: While PBNs might provide short-term ranking boosts, the long-term consequences can be catastrophic for a business’s online presence.
- Ethical Implications: Deliberately engaging in deceptive practices to manipulate search algorithms goes against principles of fair play and honesty. It is akin to trying to cheat a system, which is inherently unethical and potentially harmful to clients who may not be fully aware of the risks.
- Client Reputation: Agencies offering PBN services to their clients expose those clients to significant reputational and financial risks if caught.
Other Potential Cons & Areas for Concern
Beyond PBNs, several other aspects of Serpninja.io could be considered drawbacks or areas requiring careful consideration for potential clients:
- Limited Scope: As a “pure-play link-building company,” their services are highly specialized. Agencies looking for a full suite of SEO services e.g., technical SEO, on-page optimization, content strategy, keyword research beyond link targets would need to partner with other providers or have in-house capabilities. This can complicate workflow for some.
- Dependency on External Sites: The quality and long-term stability of niche edits and guest posts depend heavily on the third-party websites where links are placed. If these sites decline in quality, get penalized, or even shut down, the value of the acquired backlinks diminishes.
- Verification of Claims: While claims of “7+ years of optimized link-building processes” and having “coined the term ‘Niche Edits’ in 2014 and ‘link pyramid’ in 2004” are bold, they lack immediate third-party verification on the site. Agencies should perform due diligence to validate such historical claims.
- Customer Testimonial Specificity: While testimonials are present, some, like the “500 PBN sites setups” comment, inadvertently highlight the use of risky tactics. While this might appeal to some clients seeking aggressive strategies, it’s a concern for those prioritizing ethical and sustainable growth.
- Redacted WHOIS Information: The complete redaction of registrant details, while legal, can raise questions about transparency and accountability for some businesses. Trust is often built on openness.
- Focus on Quantity vs. Quality Potential: While they claim “very high attention to detail” and “inhouse fulfillment,” the emphasis on “scale” and “cost advantages” in the B2B model can sometimes, in general, lead to a prioritization of quantity of links over the nuanced quality and long-term relevance that truly high-value links offer. This is a general risk with any scaled link-building operation.
Why Ethical SEO Matters
From an ethical and practical standpoint, especially within an Islamic framework that emphasizes honesty, integrity, and avoiding harm, engaging in deceptive SEO practices like PBNs is highly discouraged. Thehireservicecompany.com Reviews
Sustainable business growth stems from genuine value creation, not manipulation.
- Long-Term Sustainability: Ethical SEO builds a lasting online presence that is resilient to algorithm updates and penalties. Deceptive tactics offer only fleeting gains.
- Trust and Reputation: Businesses built on honest practices foster trust with their audience and search engines. A penalized site suffers significant reputational damage.
- Resource Allocation: Time and money invested in manipulative techniques are often wasted when penalties strike. These resources could be better used for valuable content creation, genuine outreach, and technical optimization.
- Avoiding Deception: Intentional attempts to trick search engines fall under the category of deception. In ethical business, transparency and truthfulness are paramount.
- Value Creation: True SEO success comes from providing valuable content, a great user experience, and earning links naturally through merit. This aligns with principles of creating genuine benefit.
Does Serpninja.io Work?
The question of whether Serpninja.io “works” is complex, as it depends on what “works” means to a given client and the specific services utilized.
If “working” means generating backlinks and, in some cases, seeing short-term ranking improvements, then it’s plausible that Serpninja.io delivers on that.
The testimonials on their site suggest that clients have seen results, at least temporarily.
However, from a sustainable, long-term SEO perspective that adheres to search engine guidelines, the presence of services like PBN setups introduces a high degree of risk that could ultimately lead to negative outcomes. Skiptax.com Review
Effectiveness of Link Building General
Link building, when done correctly and ethically, is undeniably effective for SEO.
High-quality, relevant backlinks are a crucial ranking factor for all major search engines.
When a website acquires links from authoritative and trustworthy domains, it signals to search engines that the content is valuable and credible, leading to improved search visibility and organic traffic.
- Core Ranking Signal: Backlinks remain a top ranking factor for Google and other search engines.
- Authority Transfer: Links pass “link equity” or “PageRank” from the linking domain to the linked domain, boosting the recipient’s authority.
- Improved Rankings: A strong backlink profile correlates with higher positions in SERPs Search Engine Results Pages.
- Increased Organic Traffic: Higher rankings lead to more clicks from organic search.
- Enhanced Discoverability: Links help search engine crawlers discover and index new content more efficiently.
Performance Claims and User Testimonials
Serpninja.io showcases several testimonials on its homepage, with users praising the service quality, results, and support.
For example, “Kay Tee, BHW Veteran,” states, “Being using SERPNinja’s service from years and I can just use one word ‘FANTASTIC’. I have ordered almost 500 PBN sites setups with them and can’t complain.” Another, Robert Kaene, mentions “excellent quality at great price.” These testimonials suggest client satisfaction and perceived effectiveness. Anderson-goodlad.com Review
- Positive Feedback: Testimonials indicate that some clients have achieved desired outcomes using Serpninja’s services.
- Specific Examples: The mention of “500 PBN sites setups” suggests that PBNs are indeed a service they actively provide and that at least one client has used it extensively.
- Perceived Value: Clients mention “great price” and “excellent quality,” indicating they feel they are getting good value for their investment.
- Cautionary Note: While testimonials are positive, they often reflect short-term satisfaction or specific experiences, and may not fully account for long-term risks or ethical concerns. Results can also vary greatly depending on the client’s industry, competition, and overall SEO strategy.
The Inherent Risks of Black-Hat SEO Tactics
The critical aspect of “does it work” comes down to the sustainability and safety of the methods employed.
When services like PBNs, which are considered black-hat, are used, the “work” they do can be temporary and come with severe consequences.
- Google Penalties: The biggest risk is a manual penalty or algorithmic demotion from Google. This can lead to a drastic drop in rankings and traffic, making it extremely difficult for a business to recover its online presence.
- De-indexing: In severe cases, a website can be completely removed from Google’s index.
- Wasted Investment: Money and effort spent on risky link-building tactics can be completely wasted if a penalty occurs. Recovery often requires disavowing harmful links and building new, legitimate ones, which is a lengthy and costly process.
- Damaged Reputation: A penalized website not only loses traffic but also suffers reputational damage, particularly if clients become aware that risky tactics were used on their behalf.
- Unpredictable Outcomes: While some sites might escape detection for a period, the risk of being caught is ever-present and unpredictable. There’s no guarantee that a black-hat tactic will continue to “work” indefinitely.
Long-Term SEO Impact
For any business aiming for sustainable online growth, the focus should be on building a robust, ethical, and valuable online presence.
This means investing in white-hat SEO strategies that comply with search engine guidelines and genuinely enhance user experience and content quality.
- White-Hat Focus: Prioritizing high-quality content, genuine outreach for backlinks, technical SEO improvements, and user experience.
- Sustainable Growth: Ethical practices lead to stable rankings and traffic that are less susceptible to algorithmic changes.
- Value Creation: Investing in content that truly helps users and earns links naturally through its merit.
- Trust Building: Establishing a reputable online brand that search engines and users trust.
- Adaptability: Ethical SEO strategies are inherently more adaptable to future algorithm updates, as they are built on fundamental principles of quality and relevance.
Is Serpninja.io Legit?
Determining whether Serpninja.io is “legit” requires differentiating between being a real, operational business and adhering to ethical, sustainable SEO practices. Naturallywicked.store Reviews
As an entity, Serpninja.io appears to be a legitimate, active company offering SEO services.
They have a functioning website, clear service descriptions, published testimonials, and discernible contact information.
However, the nature of some of their core services, especially the explicit offering of Private Blog Network PBN setups, raises significant questions about their legitimacy from a “white-hat” SEO industry standard and ethical perspective.
Operational Legitimacy
Serpninja.io exhibits several characteristics of a legitimate operational business:
- Active Website & Domain: The domain
serpninja.io
has been active since 2017, with recent updates, indicating ongoing operation. - Clear Service Offerings: The website clearly lists and explains its link-building services niche edits, guest posts, local citations, social signals, PBNs.
- Contact Information: They provide an email address
[email protected]
and a phone number+1 647 5586659
, along with a physical address in Toronto, Canada. This level of contact detail is typical of a legitimate business. - Customer Testimonials: The presence of numerous testimonials, including some from individuals identifiable by name and company, suggests real client interactions.
- Trustpilot Rating: A 4.5 out of 5 rating on Trustpilot, if verifiable, indicates a generally positive customer experience.
- Refund Policy: Offering a “7-day no-questions-asked refund policy” is a sign of a business willing to stand behind its service quality.
- Online Presence: Beyond their website, they maintain a YouTube channel, further indicating an active online business.
Ethical Legitimacy and SEO Standards
While operationally legitimate, the ethical legitimacy of Serpninja.io is severely compromised by its promotion of PBNs. Milanartinstitute.com Review
In the world of SEO, there’s a strong distinction between “white-hat” ethical, guideline-compliant and “black-hat” manipulative, guideline-violating practices.
- White-Hat SEO: Focuses on creating high-quality content, earning natural backlinks through genuine outreach and value, improving user experience, and technical optimization. These methods are sustainable and encouraged by search engines.
- Black-Hat SEO: Involves deceptive tactics designed to trick search engines into ranking a site higher than it deserves. PBNs are a prime example of a black-hat technique.
- Google’s Guidelines: Google’s Webmaster Guidelines explicitly warn against “link schemes” designed to manipulate PageRank, which directly includes PBNs. Google actively works to detect and penalize sites that engage in such practices.
- Risk for Clients: By offering PBNs, Serpninja.io is essentially offering a service that carries a high risk of long-term penalties for their clients. A “legitimate” service, in an ethical sense, should not expose clients to such fundamental business risks without clear, strong warnings about the high probability of negative consequences.
- Trust in the SEO Industry: Reputable SEO agencies and consultants strongly advise against PBNs because they undermine the trust between businesses and search engines. An agency promoting PBNs, while perhaps “legitimate” in collecting payment for a service rendered, is not “legitimate” in providing a sustainable, ethical, and safe pathway to SEO success.
Conclusion on Legitimacy
In summary, Serpninja.io is a legitimate operational business in that it exists, offers services, and processes payments. However, its ethical standing and long-term value proposition for clients are severely questioned due to its reliance on and promotion of black-hat SEO tactics like PBNs. For any business or individual seeking sustainable and ethical SEO growth, engaging with services that promote or utilize PBNs would be considered a risky and potentially detrimental choice, regardless of the operational legitimacy of the provider. Ethical businesses should prioritize transparency, honesty, and practices that genuinely add value and adhere to established guidelines, mirroring principles of fair and honest conduct.
Is Serpninja.io a Scam?
Based on the available information, Serpninja.io does not appear to be a scam in the sense that it is a fraudulent operation designed to take money without delivering any service. They have a clear business model, provide specific services, offer contact information, and showcase testimonials. The issue isn’t whether they deliver a service, but rather the nature and ethical implications of some of the services they deliver, particularly the use of Private Blog Networks PBNs.
What Defines a Scam?
A scam typically involves deceptive practices with the intent to defraud someone of money or goods without providing the promised value. Key characteristics of a scam often include:
- Non-delivery of Service: Taking payment but providing nothing in return.
- False Promises: Making claims that are never intended to be fulfilled.
- Lack of Contact Information: Hiding identity or making it impossible to reach the perpetrators.
- Pressure Tactics: Rushing victims into decisions.
- Unrealistic Guarantees: Promising outcomes that are statistically impossible or highly improbable.
Serpninja.io does not fit this profile of a typical scam operation. Kactus.com Reviews
They seem to deliver the services they advertise, and they offer a refund policy.
Why It’s Not a “Scam” in the typical sense
- Service Delivery: Testimonials suggest that clients receive what they ordered e.g., PBN setups, niche edits. The concern is what they are receiving, not if they are receiving it.
- Transparency of Services: The website is upfront about the types of link-building services offered, including PBNs. They don’t hide this controversial offering.
- Contact & Presence: They provide a phone number, email, and physical address, which allows for communication. Their continuous online presence since 2017 further supports their operational reality.
- Refund Policy: A 7-day refund policy offers a level of consumer protection, suggesting they are not trying to trap customers.
Why It’s Questionable from an Ethical & Risk Perspective
While not a scam, Serpninja.io’s business practices, particularly concerning PBNs, can be considered highly risky and ethically dubious within the SEO industry. This is where the distinction between “not a scam” and “a good/safe business practice” becomes crucial.
- Deceptive Practices against search engines: PBNs are designed to deceive search engine algorithms into believing that a site has more natural authority than it actually does. This manipulation is what search engines explicitly penalize.
- High Risk to Clients: Clients who use PBN services are exposed to the significant risk of search engine penalties manual actions, algorithmic demotions, de-indexing. These penalties can severely damage a client’s online business, leading to lost traffic, revenue, and brand reputation.
- Unsustainability: SEO built on black-hat tactics is inherently unsustainable. While it might yield short-term gains, it’s always vulnerable to algorithm updates and manual reviews, leading to sudden and drastic drops in performance.
- Misleading Clients Potentially: While Serpninja.io lists PBNs, it is unclear how thoroughly they educate clients on the extreme risks associated with this tactic. An ethical service provider would strongly warn against or outright refuse to engage in practices that carry such high potential for long-term harm.
- Waste of Resources: Investing in black-hat SEO can be a waste of resources if the site eventually gets penalized. The effort and money could have been directed towards legitimate, long-term strategies.
Conclusion: Not a Scam, But Risky and Unethical
In conclusion, Serpninja.io is not a scam in the traditional sense of defrauding customers. They appear to deliver the services they promise. However, their offering of Private Blog Networks PBNs categorizes them as a provider that engages in high-risk, black-hat SEO practices. For any individual or business concerned with ethical conduct, long-term sustainability, and avoiding severe search engine penalties, engaging with a service that promotes PBNs is strongly discouraged. It’s akin to taking a shortcut that might offer temporary speed but comes with a very high probability of crashing your vehicle. Ethical business practices prioritize honesty, transparency, and sustainable value creation, which PBNs fundamentally undermine.
How to Cancel Serpninja.io Subscription
Since Serpninja.io operates primarily as a service provider for agencies and consultants, their subscription or order cancellation process would typically follow standard online business practices.
While the website doesn’t explicitly detail a step-by-step cancellation process on its public pages, it does mention a “7-day no-questions-asked refund policy” and access to a “Custom Orders” dashboard.
This suggests that cancellations or service adjustments would likely be handled through their client portal or direct customer support channels.
Checking the Client Dashboard/Portal
Most SaaS or service-based platforms provide a dedicated client dashboard where users can manage their accounts, view active services, and initiate cancellations. This is usually the first place to look.
- Login to your Serpninja.io client account: Access the dashboard using your registered credentials.
- Navigate to Account Settings or Services: Look for sections like “My Services,” “Subscriptions,” “Billing,” or “Account Settings.”
- Locate Active Orders/Subscriptions: Find the specific service or subscription you wish to cancel.
- Look for a “Cancel” or “Manage Subscription” Option: If available, this option will typically guide you through the cancellation process.
- Follow On-Screen Prompts: Complete any required steps or confirmations.
Contacting Customer Support
If there isn’t a direct cancellation option within the dashboard, or if you encounter issues, contacting their customer support directly is the next step.
Serpninja.io explicitly states “Guaranteed 24 hour response + Chat Support.”
- Utilize Chat Support: The website indicates a chat support option, which is often the quickest way to get assistance during business hours.
- Send an Email: For formal cancellation requests or if chat is unavailable, send an email to
[email protected]
. Clearly state your intention to cancel, your account details, and the specific services you wish to terminate. Request a confirmation of cancellation. - Call Them: The provided phone number
+1 647 5586659
can be used for direct communication. Be prepared to provide your account information. - Prepare Information: Have your account ID, order numbers, and reasons for cancellation though not always required for a “no-questions-asked” policy ready to expedite the process.
Understanding the 7-Day Refund Policy
Serpninja.io clearly advertises a “7-day no-questions-asked refund policy.” This applies specifically if you are “not happy with the results” within the first week.
- Time Limit: The refund window is very specific: within 7 days of your purchase or order.
- “No-Questions-Asked”: This implies that you don’t need a specific, approved reason for the refund, just that you are not satisfied.
- How to Claim: To claim the refund, you would likely need to contact customer support within this 7-day window and explicitly state your request for a refund based on this policy.
- Scope: This policy likely applies to the initial purchase or a specific service order, rather than a continuous monthly subscription where the service has been rendered beyond the initial week. Clarify with support if unsure.
Key Considerations for Cancellation
- Review Terms and Conditions: Always consult the full “Terms and Conditions” linked on their website for any specific clauses regarding service termination, notice periods, or refund eligibility beyond the initial 7-day window. These documents provide the definitive legal framework for cancellations.
- Written Confirmation: Always request and retain written confirmation of your cancellation from Serpninja.io. This serves as proof in case of any future billing discrepancies.
- Billing Cycles: Be aware of your billing cycle. If you’re on a recurring subscription, cancel before the next billing date to avoid being charged for another period.
- Impact on SEO Campaigns: Understand that cancelling link-building services may impact ongoing SEO campaigns. If links have been built, they may remain, but future link acquisition will cease. For services like PBNs, if the network is dismantled, those links could be lost, potentially harming rankings.
- Data Retention: Inquire about data retention policies if you have any sensitive information stored on their platform.
By following these steps and being mindful of the terms, clients should be able to manage or cancel their services with Serpninja.io effectively.
Serpninja.io Pricing
While Serpninja.io doesn’t publish a direct pricing list for all its services on the main homepage, it provides a “Cost Savings Calculator” and general comparative information that gives insight into their pricing model.
Their focus on agencies and consultants suggests a flexible, perhaps volume-based, pricing structure rather than fixed, small-scale consumer rates.
The emphasis on “cost advantages” and “highest value” indicates a competitive pricing strategy aimed at attracting large-volume clients.
General Pricing Approach
Serpninja.io positions itself as a cost-effective solution for link building, especially when compared to competitors.
They highlight that their “7+ years of optimized link-building processes lead to cost optimization” for clients.
This implies that their internal efficiencies allow them to offer services at a lower price point than what agencies might incur if they built links in-house or used other providers.
- Value Proposition: Focus on delivering high value and cost savings through efficiency.
- Target Audience: Pricing likely tailored for agencies and consultants with recurring or bulk orders.
- No Public Price List: Absence of a detailed public price list suggests custom quotes or a tiered system accessible after inquiry or signup.
- Competitive Pricing: Claims to offer “Highest Value” compared to competitors like Loganix and TheHoth, implying lower prices for comparable quality.
The Cost Savings Calculator
The website features an interactive “Cost Savings Calculator” that allows users to select a “Link Type” Guest Posts, Niche Edits, Local Citations, Social Signals, Foundation Links and a “Number of Links” from 1 to 100. The calculator then displays estimated “Cost Savings” for 1 link and for 20 links.
- Example Calculation based on their site:
- For 1 link, the cost savings are displayed as $120.00.
- For 20 links, the cost savings are displayed as $2400.00.
- Basis of Calculation: The disclaimer states, “*The average cost of other providers is determined by comparing pricing from 20+ link building vendors.” This suggests that $120 per link is their calculated “saving” against an average market rate.
- Implied Price: If a client saves $120 per link, and that’s the difference from an average, it implies their pricing is significantly lower than that average. However, the exact price per link from Serpninja is not directly stated by the calculator itself, only the savings relative to competitors.
- Interpretive Guess not stated: If the average cost for competitors is, for example, $200-$300 per link a common range for quality guest posts, then Serpninja’s actual price per link might be in the range of $80-$180, to achieve a $120 saving. This is purely speculative based on their presented “savings.”
Comparison Chart Insights
The “How are we better?” comparison chart further reinforces their pricing strategy by explicitly rating their “Value” as “Highest Value” against “Expensive” for Loganix and TheHoth.
- Direct Comparison: Positioning themselves as the most affordable option among the compared competitors.
- Implicit Pricing Tiers: While specific numbers aren’t given, it strongly suggests that for a given service type e.g., guest posts on sites of comparable authority, Serpninja aims to undercut its rivals.
- Focus on ROI: By highlighting cost savings and value, they are emphasizing the return on investment for agencies looking to optimize their expenditure on link building.
Other Potential Pricing Factors
Typically, pricing for link-building services can vary significantly based on several factors:
- Domain Authority DA/Domain Rating DR of the linking site: Higher authority sites command higher prices.
- Traffic of the linking site: Sites with substantial organic traffic are more valuable.
- Niche Relevance: Finding highly relevant sites in specific niches can be more expensive.
- Content Quality: For guest posts, the quality and length of the content required will affect the price.
- Link Type: Niche edits and guest posts often have different price points than local citations or social signals.
- Volume Discounts: For agencies, bulk orders usually come with lower per-unit costs.
While Serpninja.io’s explicit pricing remains behind a gate likely requiring a signup or direct inquiry, their website strongly suggests a competitive, value-driven pricing model aimed at high-volume clients in the SEO agency space.
The calculated savings are designed to entice agencies to investigate further, promising a more economical approach to scalable link building.
Serpninja.io vs. Competitors
Serpninja.io explicitly positions itself against established SEO service providers, notably Loganix and TheHoth, through a detailed comparison chart on its homepage.
This direct comparison is a strategic move to highlight perceived competitive advantages.
While Serpninja.io focuses solely on link building, its competitors often offer a broader range of SEO services, which creates a natural point of differentiation.
This section will delve into the comparison points and provide a balanced perspective on how Serpninja.io stacks up.
Serpninja.io’s Differentiating Factors as claimed
Serpninja.io highlights several areas where it claims to be superior to Loganix and TheHoth.
These claims are designed to appeal to agencies and consultants seeking specialized, efficient, and cost-effective link-building solutions.
- Focus and R&D: Serpninja claims to be a “pure-play link-building company,” asserting that this specialization allows them to excel. In contrast, they characterize Loganix and TheHoth as offering “Everything Under The Sun 🌞,” implying a lack of specialized focus.
- Serpninja’s Argument: Deep specialization leads to higher quality and efficiency in link building.
- Reality: While focus can bring expertise, a broader service offering like Loganix or TheHoth can be beneficial for clients seeking an all-in-one SEO solution or a partner for more comprehensive campaigns.
- Value: Serpninja states it offers the “Highest Value,” whereas competitors are labeled “Expensive.” They attribute this to “7+ years of optimized link-building processes” leading to cost optimization.
- Serpninja’s Argument: More economical without compromising quality due to internal efficiencies.
- Reality: Value is subjective. Lower price is attractive, but true value also encompasses quality, sustainability, and risk especially considering PBNs.
- Quality of Service: Serpninja claims “Every single order is fulfilled in-house, with very high attention to detail,” and calls competitor quality “Mediocre.”
- Serpninja’s Argument: In-house fulfillment ensures consistency and high standards.
- Reality: In-house teams can offer better quality control, but many agencies successfully outsource elements to trusted partners. The “mediocre” label for competitors is a strong, potentially unsubstantiated, claim.
- Turn Around Time: Serpninja promises 1-2 weeks, while competitors are listed as 3-4 weeks or “Mediocre.”
- Serpninja’s Argument: Faster delivery allows agencies to see results quicker and scale campaigns more rapidly.
- Reality: Turnaround times can vary by service type and link difficulty. Faster can be good, but not at the expense of quality or risk e.g., rushed PBN setups.
- Customer Support: “Guaranteed 24 hour response + Chat Support” from Serpninja, compared to “Not mentioned” for competitors.
- Serpninja’s Argument: Superior responsiveness and accessibility for client queries.
- Reality: Good customer support is vital for agency partnerships. This is a strong positive for Serpninja if consistently delivered.
- Technical Expertise: Serpninja makes bold claims about coining terms like “Niche Edits” 2014 and “link pyramid” 2004, contrasting this with competitors’ alleged inability to “differentiate between link farms and real guest-post-worthy websites.”
- Serpninja’s Argument: Deep historical expertise and understanding of link building nuances.
- Reality: These are significant, unverified historical claims. The jab at competitors regarding “link farms” is particularly ironic given Serpninja’s offering of PBNs, which are often built on similar principles of artificial networks.
Loganix and TheHoth: A Brief Overview
Both Loganix and TheHoth are well-known names in the SEO services industry, often catering to agencies, small businesses, and individuals.
- Loganix: Offers a comprehensive suite of SEO services beyond just link building, including local SEO, content writing, SEO audits, and managed SEO. They are known for their white-label solutions and focus on quality.
- Strengths: Broader service portfolio, often good for integrated SEO strategies, white-label options.
- Potential “Con” from Serpninja’s view: Broader focus might mean less intense specialization in just link building.
- TheHoth: Also provides a wide range of SEO services, from content creation and local listings to white-hat link building guest posts, citations. They are popular for their simplicity, package deals, and affordability, especially for smaller agencies or clients.
- Strengths: Wide array of services, often competitive pricing for various packages, user-friendly for non-experts.
- Potential “Con” from Serpninja’s view: Similar to Loganix, a broader offering might mean less “pure-play” focus.
The Ethical Divide
The most crucial difference, which the comparison chart conveniently overlooks, is the ethical stance on link building.
While Loganix and TheHoth generally emphasize white-hat, Google-compliant methods though individual services should always be scrutinized, Serpninja.io explicitly offers PBNs.
- White-Hat Emphasis Loganix/TheHoth generally: Tend to focus on earning links through legitimate content marketing, genuine outreach, and building authority.
- Black-Hat/Grey-Hat Serpninja.io with PBNs: The offering of PBNs immediately places Serpninja.io in a different category. While they also offer legitimate services like guest posts and niche edits which can be done ethically, the inclusion of PBNs represents a willingness to engage in highly risky, manipulative tactics.
Conclusion on Competition
Serpninja.io attempts to carve out a niche as a highly specialized, cost-effective, and efficient link-building partner for agencies.
Their comparison chart effectively highlights their perceived operational advantages speed, support, value. However, the critical distinction lies in their explicit embrace of PBNs, a black-hat SEO tactic that reputable competitors generally avoid due to the severe risks and ethical implications.
While Serpninja.io might offer a faster turnaround or lower cost for certain types of links, agencies must carefully consider the trade-off between perceived value and the long-term, potentially catastrophic risks associated with non-compliant link-building strategies.
For businesses prioritizing sustainable growth and ethical conduct, alternatives that exclusively adhere to white-hat SEO best practices would be a safer and more legitimate choice.
Serpninja.io FAQ
What is Serpninja.io?
Serpninja.io is a “White Label Link Building Agency” that provides various SEO services, primarily focused on acquiring backlinks for digital marketing agencies and consultants.
What services does Serpninja.io offer?
Serpninja.io offers services such as Niche Edits, Guest Posts, Local Citations, Social Signals, and Private Blog Network PBN Setups.
Is Serpninja.io a scam?
No, Serpninja.io does not appear to be a scam in the traditional sense, as it provides clear services and contact information.
However, its offering of Private Blog Networks PBNs involves high-risk, black-hat SEO tactics that can lead to severe search engine penalties.
What is a Private Blog Network PBN setup?
A Private Blog Network PBN setup involves creating or utilizing a network of websites, often on expired domains, solely to build backlinks to a “money site” a client’s website to artificially manipulate search rankings.
Why are PBNs considered risky?
PBNs are considered a black-hat SEO tactic and explicitly violate Google’s Webmaster Guidelines.
Engaging in PBNs carries a high risk of manual penalties, algorithmic demotion, or even de-indexing from search results for the client’s website.
Does Serpninja.io offer a refund policy?
Yes, Serpninja.io states it offers a “7-day no-questions-asked refund policy” if you are not happy with the results within the first week of your purchase.
Who is Serpninja.io’s target audience?
Serpninja.io primarily targets digital marketing agencies and consultants who need to outsource link building at scale for their clients.
How can I contact Serpninja.io customer support?
You can contact Serpninja.io customer support via email at [email protected]
, by phone at +1 647 5586659
, or through their chat support feature on the website.
What are Niche Edits?
Niche Edits also known as link insertions involve placing a new backlink to your site within existing, already published content on a third-party website.
What are Guest Posts?
Guest Posts involve writing an original, hand-written article for another website and including a backlink to your own website within that content.
Serpninja.io includes ideation, content, and prospecting.
What is the typical turnaround time for Serpninja.io’s services?
Serpninja.io claims a turnaround time of 1-2 weeks for its services, which it positions as faster than some competitors.
Does Serpninja.io provide an easy-to-use dashboard?
Yes, Serpninja.io claims to offer an “Easy to Use Dashboard” for clients to manage their orders and services.
Where is Serpninja.io located?
Serpninja.io lists its address as 2482 Yonge Street #1115, Toronto, ON M4P 2H5, Canada.
What is the ethical concern with Serpninja.io?
The main ethical concern stems from Serpninja.io’s offering of PBN setups, which are considered a deceptive and manipulative practice against search engine guidelines, leading to potential harm for client websites.
What are some ethical alternatives to Serpninja.io for SEO services?
Ethical alternatives for SEO services include comprehensive SEO tool suites like Semrush, Ahrefs, Moz Pro, Ubersuggest, and specialized tools like Surfer SEO and Screaming Frog SEO Spider. Free tools like Google Analytics and Google Search Console are also essential.
Does Serpninja.io offer custom orders?
Yes, Serpninja.io indicates that it provides options for “Custom Orders” for its clients.
What are “Social Signals” in Serpninja.io’s context?
“Social Signals” refer to engagement metrics from social media platforms, such as shares, likes, and mentions, which can indirectly influence SEO by increasing content visibility.
How does Serpninja.io claim to offer high value?
Serpninja.io claims to offer “Highest Value” due to its specialized focus and optimized link-building processes over 7+ years, leading to cost optimization for its clients.
Is Serpninja.io recommended for long-term SEO strategies?
Due to its offering of high-risk tactics like PBNs, Serpninja.io is not recommended for businesses seeking stable, long-term, and ethical SEO strategies that adhere to search engine guidelines.
Does Serpninja.io provide an SEO course?
Yes, Serpninja.io lists an “SEO Course” as one of its resources, suggesting they offer educational content related to SEO.
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