SiteGuru Features: What It Brings to Your SEO Table

SiteGuru isn’t just a pretty face. it’s packed with features designed to help you improve your organic visibility without getting bogged down in complexity. From technical audits to content insights, it aims to cover the essential bases.

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Technical SEO Health Checks

One of the most valuable aspects of SiteGuru is its focus on technical SEO. These are the behind-the-scenes elements that can make or break your rankings.

• Indexation and Crawlability: SiteGuru helps you ensure your pages are actually being seen by Google. It provides detailed reports on which pages are indexed and which might have issues. This is crucial because if Google can’t find and understand your pages, they won’t show up in search results.
• Sitemap and Canonical Tags: The tool audits your sitemaps to make sure they’re up-to-date and correctly guiding Google. It also checks for proper use of canonical tags, which prevent duplicate content issues.
• Page Speed Analysis: Site speed is a big deal for both users and search engines. SiteGuru identifies pages with slow loading times so you can work on improving them.
• Broken Links and Redirects: No one likes hitting a dead end on a website. SiteGuru flags broken links and helps you manage redirects, making sure visitors and search engines have a smooth experience.
• Hreflang and Structured Data: For those with international sites, SiteGuru helps you spot and fix hreflang issues. It also checks your structured data, which helps search engines better understand your content.

Content Analysis & Optimization

Beyond the technical stuff, SiteGuru also dives into your content, helping you make it more appealing to both readers and search engines.

• Page Titles, Headings, and Alt Texts: It audits these crucial on-page elements, giving you AI-powered suggestions to improve them. This is super helpful for optimizing your content quickly.
• Duplicate Content Issues: SiteGuru can detect if you have multiple pages with similar content, which can sometimes confuse search engines.
• AI-Powered Suggestions: One cool thing is how SiteGuru gives you AI-powered ideas for improving your content, including suggestions for meta descriptions and titles. This can be a huge time-saver.
• Low-Hanging Fruit Report: This is one of my favorite features! It helps you pinpoint content that’s almost ranking well and just needs a little tweak to get a significant boost in visibility. It’s like finding hidden gems on your site.

Keyword Insights & Rank Tracking

Understanding your keywords is foundational to SEO, and SiteGuru gives you a good grasp on this, though it’s geared more towards action than deep research.

• Focus Keywords: You can set up “Focus Keywords” which gives you an actionable to-do list specifically tailored to improving rankings for those selected terms.
• Rank Tracking: SiteGuru has comprehensive keyword rank tracking features, showing you how your pages are performing for specific keywords. It shows you metrics like clicks, impressions, and position.
• Branded vs. Non-Branded Traffic: This feature helps you see how much of your traffic comes from people specifically searching for your brand versus those discovering you through broader terms.

Reporting and Collaboration Tools

Reporting is a big part of SEO, especially if you’re working with clients or a team. SiteGuru makes it easy.

• Customizable and White-Label Reports: You can generate clear, easy-to-understand reports that are perfect for clients. Agencies especially love the white-label reports and custom subdomains, which let you present a professional, branded look.
• Unlimited Users: Many plans include unlimited users, which is a huge plus for teams. This means you can invite colleagues and clients to view reports and collaborate.
• Weekly Email Updates: SiteGuru keeps you in the loop with weekly email updates on your site’s performance and new issues.
• Google Update Report: This is a neat feature that helps you see how major Google algorithm updates might have impacted your site’s traffic and rankings. It can give you a quick “congratulations” if your site performed better, or a heads-up if there was a negative impact.

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