Thekit.com Review

Based on looking at the website, Thekit.com presents itself as an online retailer offering “sustainably made-to-order” clothing, emphasizing ethical production and waste reduction.

While the concept of on-demand manufacturing is commendable for its environmental benefits, a detailed review of the website reveals several areas that could be improved for transparency and consumer trust.

The overall impression is that of a fashion brand focused on aesthetics and a niche market.

Here’s an overall review summary:

Website Design: Clean, modern, and visually appealing, with clear product imagery.
Product Offering: Focuses on distinct, often bold and colorful apparel for women.
Sustainability Claims: Strong emphasis on “made-to-order” to reduce waste, which is a positive.
Transparency: Lacks clear, easily accessible information regarding company policies beyond general statements on sustainability. Specifics on materials, labor practices, and detailed return/exchange policies are not prominently displayed.
Customer Support: A single email address is provided, which might be insufficient for urgent queries.
Islamic Ethical Consideration: The clothing presented on the website, while claiming sustainability, appears to emphasize “bold styles” and various dresses, skirts, and tops that may not align with Islamic principles of modesty hijab and modest dress. The overall aesthetic promotes fashion over functional modesty.

While Thekit.com highlights an admirable commitment to reducing textile waste through its made-to-order model, the site falls short in providing comprehensive information that a discerning consumer, particularly one with an ethical framework like Islam, would seek.

The lack of detailed policies and a robust customer service structure raises questions about post-purchase support and overall reliability.

Furthermore, the nature of the fashion promoted, with its emphasis on “hottest styles” and designs that might be considered revealing by Islamic standards, makes it less suitable for those adhering to principles of modesty.

Instead of focusing on fashion that may compromise modesty, here are some excellent alternatives for acquiring high-quality, ethically produced clothing and accessories that align with Islamic values:

Modanisa: A leading online modest fashion retailer offering a wide range of hijabs, abayas, modest dresses, and sportswear. Known for its extensive collection from various brands and designers.
East Essence: Specializes in Islamic clothing for men, women, and children, including jilbabs, thobes, and modest wear. They focus on comfortable and practical designs.
Veiled Collection: Offers contemporary modest wear, including versatile dresses, skirts, and hijabs. Their designs blend modern trends with Islamic principles of modesty.
Amazon Basics: For everyday essentials and basics that can be layered to achieve modesty. Provides a wide variety of practical and affordable clothing options.
Uniqlo: Known for its high-quality basics and innovative fabrics. Many of their items, like long-sleeved tops, wide-leg pants, and modest dresses, can be incorporated into a modest wardrobe.
Patagonia: While not specifically a modest fashion brand, Patagonia is renowned for its ethical and sustainable practices in outdoor apparel. Many of their functional, loose-fitting garments can be suitable for layering and active modest wear. They offer durable and long-lasting products.
ThredUp: An online consignment and thrift store offering a sustainable way to purchase pre-owned clothing. This allows consumers to find unique, modest pieces while supporting a circular economy and reducing waste.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Table of Contents

Thekit.com Review & First Look

Thekit.com immediately strikes a visitor with its vibrant aesthetic and a strong emphasis on sustainability through its “made-to-order” model.

The homepage proudly states, “100% made on-demand in 10-20 days,” highlighting a commitment to reducing textile waste, a significant issue in the fast fashion industry.

This approach means garments are only produced once an order is placed, theoretically minimizing unused inventory and the associated environmental impact.

Initial Impressions on Design and Navigation

The website boasts a clean, modern design with visually appealing product photography.

Navigation is straightforward, featuring standard e-commerce elements like “Shop New Arrivals,” “Bestsellers,” and categories for different clothing types dresses, tops, skirts, pants. The user interface is intuitive, making it easy to browse products.

However, the prominent display of “bold styles” and specific fashion-forward items might suggest a target audience primarily interested in trend-driven apparel rather than general modest wear.

Sustainability Claims and Ethical Implications

Thekit.com emphasizes its unique production process: “We don’t make a garment until you order it.

So no inch of fabric, nor drop of ink or water is used for a garment that doesn’t already have a home.” This is a strong ethical claim, aligning with principles of responsible consumption and environmental stewardship.

For consumers concerned about the ecological footprint of their purchases, this is a significant selling point.

However, the website could benefit from more detailed information about the materials used, their sourcing, and the labor practices within their “under one roof” manufacturing facility. Transparency in these areas builds deeper trust. Simform.com Review

Missing Key Information for Consumer Trust

While the website excels in showcasing its products and sustainability angle, it noticeably lacks readily available information on critical aspects that consumers typically look for before making a purchase.

There’s no clear link to a comprehensive “About Us” page detailing the company’s history, mission, or team beyond what’s on the homepage.

More importantly, detailed policies on returns, exchanges, refunds, and shipping beyond “Free Shipping on Orders $100+” are not immediately apparent.

Such omissions can raise red flags for potential buyers, as clear policies are foundational to a trustworthy online shopping experience.

Thekit.com Pros & Cons

When evaluating an online retailer like Thekit.com, it’s essential to weigh its strengths against areas where it could improve.

While the company has carved out a niche with its unique production model, there are notable benefits and drawbacks to consider, especially from an ethical and consumer-centric perspective.

Thekit.com Pros: Emphasizing Ethical Production

The primary advantage of Thekit.com lies in its core business model: made-to-order manufacturing. This approach directly addresses one of the most pressing environmental concerns in the fashion industry – textile waste. By producing garments only when an order is placed, the company significantly reduces surplus inventory that would otherwise end up in landfills. This commitment to sustainability is a commendable step towards more responsible consumption.

Reduced Waste: The “no inventory, no waste” philosophy minimizes fabric and resource consumption, aligning with principles of mindful living and environmental preservation. This contrasts sharply with fast fashion’s linear “take-make-dispose” model.
Unique Designs: The clothing often features “bold,” “colorful,” and “hot” styles, catering to a specific aesthetic preference. This can be a pro for those seeking distinctive pieces that stand out from mass-produced apparel.
Transparent Production Time: The upfront communication of a 10-20 day production and shipping window sets clear expectations for customers, avoiding surprises regarding delivery times for custom-made items.
Made-to-Order Model: This offers a unique proposition in an industry dominated by mass production. It provides a sense of exclusivity and thoughtful consumption.

Thekit.com Cons: Areas for Improvement and Ethical Considerations

Despite its innovative production model, Thekit.com has several areas where it falls short, particularly concerning consumer transparency, customer support, and alignment with certain ethical frameworks, including Islamic modesty.

Lack of Comprehensive Policy Information: One of the most significant drawbacks is the absence of easily accessible, detailed information regarding returns, exchanges, and refund policies. A single email for contact and an unclear policy structure can lead to customer frustration and a lack of trust. Standard practice for reputable e-commerce sites includes clear, dedicated pages for these policies.
Limited Customer Support Options: Providing only an email address [email protected] as a primary contact method is often insufficient for a retail business. Customers often seek phone support, live chat, or a robust FAQ section for immediate assistance, especially with custom orders.
Product Suitability for Modest Wear: While the brand focuses on unique fashion, the styles promoted dresses, skirts, and tops often featuring “bold” designs and potentially form-fitting silhouettes may not consistently align with Islamic principles of modesty, which prioritize covering the body and avoiding excessive adornment. This can be a significant “con” for a segment of the consumer base seeking ethical, faith-aligned clothing.
No Clear “About Us” or “Team” Page: Transparency about the company’s founders, mission, and operational details beyond general sustainability claims is lacking. This can hinder the building of a strong customer relationship based on trust and shared values.
No Information on Material Sourcing or Labor Practices: While the made-to-order model reduces waste, the website provides minimal details on where their fabrics come from or the specific labor conditions in their “under one roof” facility. Ethical consumers often look for certifications or detailed statements on fair labor and sustainable material sourcing e.g., organic cotton, recycled polyester.
Pricing: With items like a “Sophie Tee” at $78.00 and “Heidi Jumpsuit” at $178.00, the pricing places Thekit.com in a mid-to-high range for casual wear. While justifiable for made-to-order and sustainable practices, it might be a barrier for some consumers.

In summary, while Thekit.com excels in its sustainable production philosophy, its overall online presence could be significantly enhanced by providing more comprehensive consumer information and considering a broader range of styles that cater to diverse ethical and cultural preferences, including modest fashion.

Thekit.com Alternatives

Given the emphasis on modest and ethically sound consumption, finding alternatives to brands that may not fully align with these values is crucial. Mrs-awesome.com Review

For those seeking clothing that is both high-quality and respectful of Islamic principles of modesty, a variety of excellent options exist.

These alternatives prioritize coverage, comfort, and often, ethical production practices, providing a more suitable choice than brands focused on “bold” or “fashion-forward” items that may compromise modesty.

Here’s a curated list of alternatives focusing on modest apparel and ethical practices:

Modanisa: A global leader in modest fashion, Modanisa offers an extensive collection of hijabs, abayas, dresses, tunics, and modest sportswear from various designers. They cater to diverse styles while maintaining Islamic principles of modesty. Their wide range ensures that customers can find pieces suitable for any occasion, from daily wear to formal events.
East Essence: This online store specializes in Islamic clothing for the entire family, including jilbabs, thobes, kurtis, and prayer garments. East Essence emphasizes comfortable, practical, and modest designs, often using breathable fabrics suitable for various climates. Their focus on traditional yet contemporary modest wear makes them a reliable choice.
Veiled Collection: Known for its modern take on modest fashion, Veiled Collection offers stylish and versatile pieces like modest dresses, skirts, and tops that are designed to be both fashionable and compliant with Islamic modesty guidelines. They often incorporate contemporary trends in a way that respects coverage.
Amazon Basics: For foundational garments that can be layered to achieve modesty, Amazon Basics provides an economical and convenient option. Their range includes simple long-sleeved tops, plain t-shirts, and basic trousers that serve as excellent building blocks for a modest wardrobe. The focus here is on utilitarian items that support modest dressing rather than fashion-forward trends.
Uniqlo: While not exclusively a modest fashion brand, Uniqlo is celebrated for its high-quality, comfortable, and often loose-fitting basics. Many of their items, such as long-sleeved AIRism tops, wide-leg pants, and flowing dresses, can be easily incorporated into a modest wardrobe through layering. Their commitment to quality and innovative fabrics makes them a versatile choice.
Patagonia: For individuals seeking durable, ethically produced outdoor and casual wear that can be adapted for modesty, Patagonia is an excellent choice. Renowned for its strong environmental and fair labor practices, many of their technical and casual garments offer generous cuts suitable for layering. They prioritize longevity and sustainability, aligning with responsible consumption.
ThredUp: As a large online consignment and thrift store, ThredUp promotes sustainable consumption by offering pre-owned clothing. This platform allows users to discover unique, often modest, pieces from various brands at affordable prices. It’s an ideal choice for those looking to reduce their environmental footprint and find clothing that aligns with their values without contributing to new production.

These alternatives provide diverse options for consumers prioritizing modest and ethical fashion, catering to different styles, budgets, and specific needs while upholding principles of responsible and faith-aligned consumption.

Thekit.com Pricing

Understanding the pricing structure of an online retailer is crucial for consumers, especially when considering made-to-order items that often carry a premium.

Thekit.com, positioning itself as a sustainable, on-demand fashion brand, reflects this in its product pricing.

General Price Range of Thekit.com Products

Based on the homepage text, Thekit.com’s apparel falls into a mid-to-high price range for individual garments. For instance:

Sophie Tee | Paper Collage: Regular price $78.00
Kia Cargo Pant | Blue Patchwork: Regular price $158.00
Heidi Jumpsuit | Spot Me: Regular price $178.00
Annie Shirt | Paper Collage: Regular price $118.00
Lola Dress | Paper Collage: Regular price $168.00
Kirby Vest | Paper Collage: Regular price $88.00
Kia Cargo Pants | Rainbow Shingles: Regular price $158.00
Short Sleeve Turtleneck | Rainbow Shingles: Regular price $68.00
Maddie Skirt | Rainbow Shingles: Regular price $118.00
Natalie Dress | Rainbow Shingles: Regular price $168.00

These prices are consistent with brands that emphasize sustainable practices, unique designs, and specialized production methods.

The cost reflects the commitment to reducing waste and the individualized creation process, rather than mass production. Postmates.com Review

Value Proposition in Relation to Price

The value proposition for Thekit.com’s pricing stems from its “made-to-order” model, which purports to offer:

Reduced Environmental Impact: Consumers are paying for a garment that is not contributing to textile waste, which aligns with eco-conscious values.
Exclusivity and Uniqueness: The styles are described as “bold” and “colorful,” suggesting a departure from generic fast fashion, offering customers something distinctive.
Ethical Production: While not explicitly detailed, the “under one roof” claim implies a more controlled and potentially ethical manufacturing environment, which can contribute to higher costs compared to outsourced, low-wage production.

However, the lack of explicit information on fabric quality, specific ethical certifications, or detailed craftsmanship might make it harder for some consumers to fully justify the price point without more transparency.

Comparison to Fast Fashion and Other Sustainable Brands

Compared to fast fashion retailers, Thekit.com’s prices are significantly higher.

For example, a basic tee from a fast fashion brand might cost $10-$20, whereas Thekit.com’s Sophie Tee is $78. This difference reflects the contrasting production models and values.

Fast fashion relies on cheap, mass-produced items, often at the expense of environmental and labor ethics.

When compared to other sustainable or ethically produced brands, Thekit.com’s pricing appears to be competitive within that niche.

Many ethical brands that use organic materials, fair labor practices, or specialized production methods also price their garments in a similar range.

For instance, a sustainable dress from a mid-range ethical brand might range from $150-$300.

Ultimately, the pricing strategy of Thekit.com targets consumers who are willing to invest more in clothing that aligns with their values concerning sustainability and unique style, rather than those seeking the lowest possible price.

The “Free Shipping on Orders $100+” incentive also encourages larger purchases, which is common in e-commerce to offset shipping costs and increase average order value. Welcomemrbaby.com Review

How to Cancel Thekit.com Subscription

The homepage of Thekit.com primarily operates as an e-commerce platform for made-to-order clothing and does not prominently display any explicit “subscription” service for products, such as a monthly clothing box or recurring purchases.

The nature of their business model, which focuses on individual garment orders, suggests that typical subscription cancellation processes might not apply.

Absence of Visible Subscription Services

Based on the provided homepage text and links, there is no direct indication of a subscription model for purchasing clothes.

The website encourages one-time purchases and browsing various collections.

The “Cheat Sheet” section detailing “How this works” outlines a simple “SHOP, MAKE, WEAR, REPEAT” process, which reinforces a transactional model rather than a recurring subscription.

Account Management for Past Orders

If a user has an account which they can log into via the “Your account Login” link, they would typically be able to view their order history and manage any saved information.

However, this is distinct from managing a recurring subscription.

Contacting Customer Service for Account Deactivation

In the event that a user has created an account and wishes to deactivate it or remove their data, the standard procedure would be to contact Thekit.com’s customer service directly.

The website provides an email address: [email protected].

Steps to potentially manage or inquire about any form of account deactivation: Blueangelhost.com Review

Email Customer Service: Compose an email to [email protected].
State Your Request Clearly: Clearly state your intention to cancel your account or inquire if any form of subscription is linked to your profile.
Provide Account Details: Include relevant account information e.g., the email address associated with your account to help them locate your profile.
Await Response: Allow for their stated 10-20 day production cycle, as their customer service response time might align with their general operational pace.

Given the lack of information on subscriptions, it’s highly probable that Thekit.com does not offer a traditional clothing subscription service. Any mention of “cancellation” would likely refer to canceling an order before it enters the production phase, which would be a matter of their general return/cancellation policy if clearly stated. For precise details, direct communication with their customer support is the only reliable method.

How to Cancel Thekit.com Free Trial

Based on the provided homepage text and linked information for Thekit.com, there is no indication of a “free trial” offer for any of their products or services. The website operates as a direct-to-consumer e-commerce store selling made-to-order apparel. Its business model centers on individual purchases of physical garments rather than digital subscriptions or trial-based services.

No Trial Offers Visible on Homepage

The homepage heavily emphasizes the “Shop Now” aspect of its product offerings, showcasing various garments, bestsellers, and new arrivals.

Sections like “Cheat Sheet: How this works” describe the process of ordering and receiving custom-made clothing, which is a straightforward purchase transaction.

There are no banners, pop-ups, or linked pages that advertise a “free trial” for clothing, styling services, or any other digital or physical product.

Thekit.com’s Direct Purchase Model

The company’s core proposition is “100% made on-demand in 10-20 days.” This implies a direct order-to-production-to-delivery pipeline for physical goods. Free trials are typically associated with:

Subscription services: E.g., streaming platforms, software, or monthly product boxes.
Digital products: E.g., premium app features, online courses.
High-value physical products with a try-before-you-buy model: E.g., mattresses or certain electronics.

Thekit.com’s offerings do not fall into these categories, making a free trial illogical for their business model.

Actions if a “Trial” is Mistakenly Perceived

If a user has mistakenly associated Thekit.com with a “free trial” or believes they signed up for something recurring, it’s crucial to:

Re-verify the Source: Double-check if the perceived “trial” is indeed from Thekit.com or another service.
Check Bank Statements: Review recent bank or credit card statements for any recurring charges.
Contact Thekit.com Customer Service: If there’s still a belief that an unwanted charge or trial is linked to Thekit.com, the only course of action is to contact their customer support via email: [email protected]. Clearly explain the situation and ask for clarification regarding any perceived trial or recurring service.

Given the available information, consumers should proceed with the understanding that Thekit.com operates on a direct sales model for its clothing products, and there are no free trials to cancel. Any charges would be for direct purchases.

Thekit.com vs. Competitors

When evaluating Thekit.com, it’s useful to compare its unique selling propositions against other players in the fashion industry, particularly those focusing on sustainability, modest wear, or online retail. Darey.io Review

Thekit.com’s primary differentiator is its “made-on-demand” model, aiming to reduce waste.

Thekit.com: Made-to-Order and Sustainability Focus

Strengths:

Zero Waste Philosophy: The core advantage is its “no inventory” approach, which significantly reduces textile waste by only producing garments after an order is placed. This is a strong selling point for environmentally conscious consumers.
Unique Aesthetic: The brand clearly targets a niche with “bold styles” and colorful designs, appealing to those who desire distinctive, fashion-forward pieces.
Transparent Production Time: Customers are informed that items take 10-20 days to produce and ship, managing expectations for custom orders.

Weaknesses:

Higher Price Point: As expected with made-to-order and sustainable practices, prices are higher than fast fashion.
Limited Transparency on Materials/Labor: While emphasizing “made under one roof,” detailed information on specific materials, their sourcing, and labor certifications is not readily available.
Modesty Concerns: The fashion-forward and often form-fitting designs may not align with the needs of consumers seeking modest apparel.
Limited Customer Support: Reliance solely on email for customer service can be a drawback for urgent issues.

Comparison to Fast Fashion Retailers e.g., Zara, H&M

Thekit.com vs. Fast Fashion:

Production Model: Thekit.com’s made-to-order vs. Fast Fashion’s mass production. This is the starkest contrast, directly addressing sustainability concerns. Fast fashion is notorious for overproduction and waste.
Pricing: Thekit.com is significantly more expensive, reflecting its production costs and value proposition. Fast fashion competes on low prices.
Quality & Longevity: Made-to-order items from Thekit.com imply higher quality and durability, aiming for longevity. Fast fashion is often criticized for lower quality and designed for quick turnover.
Ethical Footprint: Thekit.com promotes a lower environmental footprint. Fast fashion often faces criticism for its environmental impact and labor practices.

Comparison to Mainstream Ethical/Sustainable Brands e.g., Everlane, Reformation

Thekit.com vs. Mid-Tier Sustainable Brands:

Production Model: While many sustainable brands focus on ethical sourcing and fair labor, few operate entirely on a made-to-order model like Thekit.com. Most produce in small batches.
Transparency: Brands like Everlane pride themselves on “radical transparency,” often detailing factory conditions, material origins, and cost breakdowns. Thekit.com could improve here.
Style: These brands often offer a broader range of styles, including basics and more universally appealing designs, in addition to trend-driven pieces. Thekit.com’s aesthetic is more niche.
Price: Pricing can be similar, as both categories prioritize ethical production over lowest cost.

Comparison to Modest Fashion Retailers e.g., Modanisa, East Essence

Thekit.com vs. Modest Fashion Brands:

Target Audience: Thekit.com targets a general fashion-conscious audience with “bold styles.” Modest fashion retailers specifically cater to individuals seeking full body coverage and culturally appropriate designs.
Product Offering: Modest fashion brands offer abayas, hijabs, jilbabs, modest dresses, and layered clothing. Thekit.com offers dresses, skirts, tops, and pants that may not inherently meet modesty requirements without additional layering.
Ethical Focus: While Thekit.com emphasizes environmental sustainability, modest fashion brands also often focus on ethical sourcing and fair labor, alongside providing faith-compliant clothing.
Aesthetic: Modest fashion ranges from traditional to contemporary modest. Thekit.com’s aesthetic leans heavily into contemporary, sometimes form-fitting, “hot” fashion, which can conflict with modesty principles.

In conclusion, Thekit.com occupies a unique space within the fashion industry due to its made-to-order sustainability model.

However, for consumers prioritizing modesty and comprehensive ethical transparency beyond just waste reduction, other specialized alternatives offer more fitting solutions.

Its main competition lies within the sustainable fashion niche, where it distinguishes itself through its unique production approach.

FAQ

What is Thekit.com?

Thekit.com is an online clothing retailer that specializes in made-to-order apparel, emphasizing sustainable production by only creating garments after an order is placed to minimize textile waste. Vilifti.com Review

Is Thekit.com a legitimate website?

Yes, based on its professional website design, clear product listings, and customer testimonials, Thekit.com appears to be a legitimate e-commerce platform for purchasing clothing.

What kind of clothing does Thekit.com sell?

Thekit.com sells women’s apparel, including tees, cargo pants, jumpsuits, shirts, dresses, vests, and skirts, often characterized by “bold” and “colorful” designs.

How long does it take to receive an order from Thekit.com?

Thekit.com states that garments are “100% made on-demand in 10-20 days,” which is the production and shipping time frame.

Does Thekit.com offer free shipping?

Yes, Thekit.com offers free shipping on orders over $100.

What is Thekit.com’s return policy?

The website does not prominently display a detailed return or exchange policy on its homepage.

Customers would likely need to contact their customer service for specific information.

Does Thekit.com have a physical store?

Based on the website’s information, Thekit.com appears to operate primarily as an online-only retailer, focusing on direct-to-consumer sales.

Is Thekit.com considered a sustainable brand?

Thekit.com promotes itself as a sustainable brand due to its made-to-order production model, which aims to reduce textile waste by only producing garments when they are ordered.

What are the prices like on Thekit.com?

Prices on Thekit.com are in a mid-to-high range, with items like a tee costing $78 and dresses ranging around $168, reflecting their made-to-order and sustainable approach.

How can I contact Thekit.com customer service?

Thekit.com provides an email address for customer inquiries: [email protected]. Kosilight.uk Review

Does Thekit.com offer a sizing guide?

While not explicitly mentioned on the homepage, most reputable clothing retailers typically provide a sizing guide on their product pages to help customers choose the correct fit.

Are Thekit.com’s clothes suitable for modest wear?

The clothing featured on Thekit.com’s homepage tends to emphasize “bold styles” and fashion-forward designs, which may not always align with Islamic principles of modesty without additional layering.

Does Thekit.com have sales or discounts?

The homepage lists “Sale price” next to “Regular price” for some items, indicating that sales or discounts may be offered periodically.

How do I create an account on Thekit.com?

You can create an account by clicking the “Login” link under the “Your account” section on the website.

Does Thekit.com use ethical labor practices?

The website mentions that garments are made “All under one roof – our roof,” implying controlled production.

However, it does not provide detailed information or certifications on their labor practices.

Can I cancel an order on Thekit.com?

Information on order cancellation policy is not clearly stated on the homepage.

It is advisable to contact customer service directly via email to inquire about order cancellations, especially given their made-to-order model.

Does Thekit.com offer international shipping?

The homepage does not explicitly state whether international shipping is available.

This information would typically be found in their shipping policy or FAQ section. Lumiere-boutique.uk Review

Are the product images on Thekit.com true to color?

While websites strive for accuracy, actual product colors may vary slightly due to screen settings and photography.

The images on Thekit.com appear professional and well-lit.

How often does Thekit.com release new styles?

Thekit.com states, “We drop dozens of new styles every few weeks,” indicating a regular refresh of their product offerings.

Are there customer reviews available on Thekit.com?

Yes, the homepage displays testimonials from “Loyal customers” and mentions from publications like InStyle, suggesting customer feedback is showcased.