Tidalrisedev.com Review

Based on looking at the website, Tidalrisedev.com positions itself as a technology division specializing in sales-channel optimization, business automation, and business intelligence for complex D2C Direct-to-Consumer brands on Shopify.

The site appears to be a legitimate service provider focusing on e-commerce development and optimization.

While the website presents itself professionally and includes client testimonials and case studies, a comprehensive review requires a deeper dive into several key aspects that are often hallmarks of trustworthy online businesses.

Here’s an overall review summary for Tidalrisedev.com:

• Overall Legitimacy: Appears legitimate as a service provider, but lacks transparency in certain areas.
• Services Offered: Clearly outlines Shopify development, redesigns, feature upgrades, and monthly storefront management.
• Client Testimonials: Features several positive testimonials from named clients.
• Case Studies: Mentions case studies and provides links to view them, which adds credibility.
• Contact Information: Provides an email address [email protected] and a UK location, alongside “Book a Call” options.
• Pricing Transparency: Lacks specific pricing information, which is a significant drawback for potential clients.
• Terms of Service/Privacy Policy: No readily visible links to essential legal documents like Terms of Service, Privacy Policy, or Refund Policy. This is a critical omission for any online business.
• About Us Section: Missing a dedicated “About Us” page or detailed information about the company’s team, history, or mission beyond a general statement.
• Community Presence: No clear indications of blog content, social media presence, or community engagement.

While Tidalrisedev.com presents itself as a competent service provider for Shopify brands, the absence of crucial elements like transparent pricing, legal policies, and detailed company information raises questions about its overall transparency and adherence to best practices for online businesses.

For a professional service provider, these missing elements are vital for building trust and providing clear expectations to potential clients.

Without these, it becomes difficult for a prospective client to fully understand the engagement terms, data handling, or the team behind the services.

Best Alternatives for Ethical and Transparent Digital Services:

When looking for digital development and optimization services, especially with a focus on ethical practices and transparency, consider providers who prioritize clear communication, robust legal frameworks, and a strong track record.

Here are some top alternatives that align with these principles, offering various aspects of digital business support:

• Webflow Experts: A platform connecting businesses with certified Webflow designers and developers. Webflow itself is known for its visual development approach, and its expert network ensures high-quality, transparent engagement for website design and development, often with clear project proposals and agreements.
• Upwork: A global freelancing platform where you can find individual experts and agencies specializing in Shopify development, e-commerce optimization, and business intelligence. Upwork offers robust escrow services, clear contracting, and review systems, providing transparency and security for projects.
• Fiverr Pro: For more specialized and vetted talent, Fiverr Pro offers a curated selection of top-tier freelancers in various digital service categories, including web development and e-commerce. While it’s project-based, the Pro designation indicates a higher standard of quality and professionalism.
• Shopify Experts Marketplace: Directly from Shopify, this marketplace lists vetted experts who can help with everything from store setup and design to marketing and development. Engaging through this official channel often provides a layer of trust and direct access to professionals familiar with the Shopify ecosystem.
• Codeable: Specializing in WordPress development, Codeable offers a platform where clients can connect with pre-vetted developers for custom projects. While not exclusively Shopify, their model of fixed pricing, project managers, and expert vetting ensures transparency and quality.
• Toptal: For businesses seeking top-tier freelance talent, Toptal rigorously screens its developers, designers, and finance experts. They offer highly skilled professionals for complex projects, and their focus on elite talent often comes with clear engagement models and professional standards.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Tidalrisedev.com Review & First Look

When first encountering Tidalrisedev.com, the immediate impression is one of a sleek, modern, and focused service provider.

The homepage quickly communicates its core offering: “The Technology Division Powering Your Brands Future” with a clear emphasis on “Sales-Channel Optimisation, Business Automation and Business Intelligence For Complex D2C Brands On Shopify.” This direct approach is commendable as it immediately sets expectations for potential clients.

The design is clean, professional, and employs a minimalist aesthetic that conveys competence.

• Initial Impression: The website uses a clean, contemporary design with a clear value proposition, immediately highlighting its specialization in Shopify D2C brands.
• Target Audience Clarity: It’s evident they are targeting established D2C brands that require sophisticated e-commerce solutions, rather than startups looking for basic website builds. This niche focus can be a strength.
• Call to Action: Prominent “BOOK A CALL” and “BOOK A Consultation” buttons are strategically placed throughout the page, guiding visitors towards immediate engagement. This suggests an efficient sales funnel.

However, beyond the polished facade, a critical eye reveals several areas where the website could improve its transparency and build greater trust.

For instance, while the “London, UK” location is mentioned, a specific physical address, company registration details, or details about the founding team are absent.

For a business offering complex and potentially high-value services, this level of anonymity can be a red flag for some clients.

Trust is paramount in B2B relationships, and detailed company information contributes significantly to establishing that trust.

Tidalrisedev.com Services

Tidalrisedev.com clearly outlines a range of services tailored to Shopify D2C brands.

This specificity is beneficial, as it allows potential clients to quickly assess if their needs align with the company’s expertise.

The services are categorized logically, making it easy for a visitor to navigate and understand the scope of work offered.

• Zero to Launch Store Builds: This service targets new businesses or those looking for a complete overhaul, promising brand alignment and conversion optimization.
  • Scope: From conceptualization to a fully functional, high-converting Shopify store.
  • Benefit: Ideal for brands seeking a comprehensive, end-to-end development solution.
• Custom Sites & Redesigns: Aimed at brands seeking a unique online presence that stands out from competitors, focusing on bespoke design and exceptional user experience.
  • Differentiation: Emphasizes uniqueness and a tailored approach to storefront design.
  • Value Proposition: Delivering a “truly exceptional shopping experience.”
• Feature Upgrades & Improvements: For existing Shopify stores that need specific functionalities added or performance enhancements.
  • Flexibility: Caters to both minor updates and extensive lists of improvements.
  • Practicality: Addresses common needs for ongoing website maintenance and evolution.
• Monthly Storefront Management: Offers ongoing expert assistance in prioritizing site improvement initiatives to boost key performance indicators KPIs like conversions and Average Order Value AOV.
  • Strategic Support: Provides continuous optimization and strategic guidance.
  • Long-term Partnership: Positions the company as a long-term partner in e-commerce growth.

While the service descriptions are compelling, the lack of general pricing tiers or even a “starting from” price point is a notable omission.

While custom development often necessitates tailored quotes, providing some indicative pricing can help potential clients gauge affordability and streamline the inquiry process.

Without this, the onus is entirely on the client to initiate a call for a consultation, which might deter those on a tighter budget or those simply exploring options.

Tidalrisedev.com Pros & Cons

Every service, no matter how well-presented, has its strengths and weaknesses.

A balanced review requires an honest assessment of both.

For Tidalrisedev.com, the pros largely revolve around its clear specialization and professional presentation, while the cons highlight areas needing greater transparency and client assurance.

Pros:

• Specialized Focus: Strong emphasis on Shopify D2C brands for sales-channel optimization, business automation, and business intelligence. This niche focus suggests deep expertise in a specific area.
• Professional Website Design: The website is aesthetically pleasing, easy to navigate, and projects an image of competence and reliability.
• Client Testimonials & Case Studies: Features genuine-looking testimonials from named clients Olivia of Murci, Daniel of MyTrendyFurniture, Sofie of Little Hoppa, Jemima of LAY London. The inclusion of case studies Reboxed, &Mother, My Trendy Furniture, Little Hoppa, LAY London provides tangible examples of their work, adding credibility.
• Clear Service Offerings: The services are well-defined and clearly articulated, making it easy for potential clients to understand what is offered.
• Direct Calls to Action: Prominent “Book a Call” buttons facilitate easy initial contact, streamlining the lead generation process.
• UK-Based Location: Mentioning a London, UK location can be a positive for clients seeking local expertise or operating within similar time zones.

Cons:

• Lack of Pricing Transparency: No pricing information whatsoever is available on the website. This requires potential clients to commit to a consultation call before understanding if the services are within their budget. For complex B2B services, an indicative range or project examples with estimated costs can be very helpful. According to a HubSpot survey from 2023, 72% of B2B buyers find pricing transparency crucial when evaluating potential vendors.
• Missing Legal Information: Critical legal documents such as Terms of Service, Privacy Policy, and Refund Policy are absent. This is a significant red flag for any online business, as it leaves clients unaware of their rights, data handling practices, or dispute resolution processes. Data privacy regulations like GDPR for UK/EU clients and CCPA for US clients necessitate clear privacy policies.
• Limited “About Us” Information: The website does not provide a dedicated “About Us” page or detailed information about the company’s founders, team, history, or mission. This lack of personal connection can hinder trust-building, especially for clients seeking to understand the ethos behind the service provider. A 2022 study by Edelman found that 61% of consumers value transparency from brands.
• No Blog or Content Marketing: There’s no visible blog, resource section, or thought leadership content. This absence means the company misses an opportunity to showcase its expertise, provide value to its audience, and improve its organic search visibility.
• Limited Contact Options: While an email address is provided [email protected], there’s no phone number or live chat support mentioned. For a business dealing with complex technical services, multiple contact channels are often preferred by clients.
• Generic Email Link: The [email protected] link in the footer uses https://tidalrisedev.com/# as its href, which is not a proper mailto link. While clicking it might open a mail client, it’s a small technical oversight that can affect user experience.

Tidalrisedev.com Alternatives

For businesses seeking robust and ethically sound digital development and optimization services, especially within the e-commerce and Shopify ecosystem, exploring alternatives that prioritize transparency, clear communication, and comprehensive legal frameworks is paramount.

Here are some categories and specific examples of alternatives that offer diverse approaches to digital services, ensuring a better fit for various needs and a higher degree of trust.

• Web Development Agencies General: Many agencies specialize in custom web development, e-commerce platforms, and digital strategy. Look for agencies with a strong portfolio, transparent client testimonials, and clear service agreements. They often have dedicated teams for design, development, SEO, and marketing.
• E-commerce Consulting Firms: These firms provide strategic guidance beyond just development, helping businesses optimize their online sales channels, improve customer journeys, and scale their operations. They often offer a holistic approach to e-commerce growth.
• Digital Marketing Agencies with Development Arms: Many full-service digital marketing agencies also have in-house development teams. This can be advantageous for businesses looking for integrated solutions, where development aligns seamlessly with marketing efforts.
• Bespoke Software Development Companies: For highly unique or complex business automation and intelligence needs that might go beyond standard Shopify functionalities, these companies build custom software solutions tailored to specific business requirements.
• Freelance Platforms with Vetted Talent: Platforms like Upwork and Fiverr specifically their “Pro” tiers allow businesses to connect with independent developers, designers, and e-commerce specialists. These platforms often provide escrow services, dispute resolution, and public review systems, offering a layer of accountability.
• Shopify Plus Partners: For larger or enterprise-level D2C brands using Shopify Plus, partnering with a Shopify Plus Partner agency can provide unparalleled expertise and direct access to Shopify’s advanced features and support. These partners are officially recognized and vetted by Shopify.
• Open-Source E-commerce Platforms & Communities: For businesses with the technical expertise and desire for full control, open-source platforms like Magento now Adobe Commerce or WooCommerce for WordPress offer immense flexibility. Engaging with their active developer communities can provide support and resources for custom development.

When selecting an alternative, always prioritize firms that:

• Have transparent pricing models or at least clear processes for quoting.
• Provide readily accessible Terms of Service, Privacy Policies, and Data Processing Agreements.
• Showcase detailed case studies and authentic client testimonials with clear contactable references.
• Offer clear communication channels and dedicated project management.
• Have a strong online presence, including an informative “About Us” section, a blog, and active social media.

How to Engage with Tidalrisedev.com

Engaging with Tidalrisedev.com, given the information available on their website, primarily revolves around their “Book a Call” function.

This indicates a sales process that heavily relies on direct interaction to qualify leads and provide tailored solutions.

• Primary Engagement Method: The most prominent call to action across the site is to “Book a Call” or “Book a Consultation.” This suggests a personalized sales approach rather than a self-service model.
• Consultation Focus: The “Book your free live audit & strategy session now” implies that the initial call is designed to understand the client’s specific needs and propose a strategy, rather than just a sales pitch.
• Contact Information: Besides the call booking, an email address [email protected] is provided for general inquiries.

For a potential client, the engagement process would likely follow these steps:

1. Initial Inquiry: Click on one of the “Book a Call” buttons. This leads to a scheduling tool likely Calendly or similar, though not explicitly stated on the homepage text.
2. Scheduling a Session: Select a convenient time for the “free live audit & strategy session.”
3. Consultation Call: Participate in the scheduled call where Tidalrisedev.com would presumably assess the brand’s current status, identify pain points, and discuss potential solutions. This is where they would gather requirements to formulate a proposal.
4. Proposal & Pricing: Following the consultation, a detailed proposal outlining the scope of work, timeline, and custom pricing would be provided.

Given the lack of public pricing or detailed service breakdowns beyond general descriptions, clients should be prepared to clearly articulate their budget and expectations during the initial consultation.

It’s crucial to ask for detailed proposals that include clear deliverables, timelines, and all associated costs, and to inquire about their standard contracts and legal terms before committing to any service.

Understanding Shopify D2C Optimization

Shopify Direct-to-Consumer D2C optimization is a specialized field focused on maximizing the performance of online stores that sell directly to customers, bypassing traditional retailers.

It encompasses a wide array of strategies and technical implementations aimed at improving every stage of the customer journey, from initial discovery to post-purchase engagement.

For D2C brands, the online store is often the primary revenue generator and brand touchpoint, making optimization critical for success.

• Core Concepts:

  • Sales-Channel Optimization: Enhancing how products are presented and sold across various digital channels, including the Shopify storefront, social media, and marketplaces. This involves improving product listings, checkout flows, and overall user experience.
  • Business Automation: Implementing tools and processes to automate repetitive tasks, such as inventory management, order fulfillment, customer service, and marketing campaigns. This boosts efficiency and reduces operational costs. A survey by McKinsey in 2022 indicated that up to 70% of business tasks could be automated using current technologies.
  • Business Intelligence: Leveraging data analytics to gain insights into customer behavior, sales trends, marketing effectiveness, and operational performance. This data-driven approach informs strategic decisions and identifies areas for improvement. Data analytics tools can improve business profitability by 8% to 10% on average, according to Deloitte.
• Key Areas of Focus:

  • Conversion Rate Optimization CRO: Identifying and removing barriers that prevent visitors from becoming paying customers. This includes optimizing page load speed, simplifying checkout, and refining calls to action.
  • Average Order Value AOV Enhancement: Strategies to encourage customers to spend more per transaction, such as cross-selling, upselling, bundle offers, and minimum purchase incentives for free shipping.
  • Customer Lifetime Value CLTV Maximization: Focusing on retaining customers and encouraging repeat purchases through loyalty programs, personalized communication, and exceptional post-purchase support.
  • User Experience UX Design: Creating an intuitive, enjoyable, and efficient browsing and shopping experience on the Shopify store, ensuring mobile responsiveness and accessibility.
  • Performance Optimization: Ensuring the website loads quickly and functions smoothly, which is crucial for both user satisfaction and search engine rankings. Google’s Core Web Vitals heavily penalize slow-loading sites.
  • Integration with Third-Party Apps: Seamlessly connecting Shopify stores with essential apps for email marketing, CRM, inventory, shipping, and customer support to create a comprehensive ecosystem.

D2C optimization is an ongoing process that requires continuous monitoring, testing, and adaptation.

Brands that invest in sophisticated optimization strategies often see significant improvements in sales, customer satisfaction, and overall profitability.

The Importance of Transparency in Digital Services

For clients, transparency means having clear visibility into a service provider’s operations, pricing, policies, and team.

When this is lacking, it can lead to uncertainty, misunderstandings, and ultimately, a breakdown of trust.

• Why Transparency Matters:

  • Builds Trust: Clear communication about services, pricing, and processes helps clients feel secure and confident in their decision to engage. A study by Label Insight found that 94% of consumers are more likely to be loyal to a brand that offers complete transparency.
  • Sets Clear Expectations: When all terms are upfront, there’s less room for misinterpretation regarding deliverables, timelines, and costs. This prevents scope creep and ensures client satisfaction.
  • Demonstrates Professionalism: Reputable businesses operate with integrity. Providing accessible legal documents Terms of Service, Privacy Policy and company information reflects professionalism and compliance with industry standards.
  • Reduces Risk: For clients, understanding a service provider’s policies on data handling, intellectual property, and dispute resolution mitigates potential risks down the line.
  • Fosters Long-Term Relationships: Transparent businesses are more likely to build lasting partnerships based on mutual respect and clarity, rather than transactional engagements.

• Key Areas of Transparency:

  • Pricing: While custom quotes are common, providing starting rates, average project costs, or a clear pricing structure e.g., hourly rates, project-based fees offers a baseline understanding.
  • Legal Documents: Readily available and comprehensive Terms of Service, Privacy Policy, and sometimes Service Level Agreements SLAs are non-negotiable. These protect both the client and the provider.
  • Company Information: A detailed “About Us” section, including the company’s history, mission, values, team bios, and possibly registration details, humanizes the business and builds connection.
  • Process & Methodology: Explaining the workflow, project management tools, and communication protocols helps clients understand how their project will be handled.
  • Client Communication: Clear and consistent updates, honest feedback, and responsiveness to inquiries are vital throughout the project lifecycle.
  • Reporting & Analytics: Transparent reporting on project progress, performance metrics, and ROI demonstrates accountability and value.

The absence of detailed pricing and crucial legal documents on Tidalrisedev.com is a significant area for improvement.

While testimonials offer some level of trust, these fundamental elements are critical for establishing a fully transparent and reliable business relationship in the digital services sector.

Ethical Considerations in Digital Development Services

For businesses seeking development partners, especially those with an ethical framework, choosing a provider that aligns with principles of integrity, data stewardship, and fair business conduct is crucial.

• Data Privacy and Security:

  • Ethical Standard: Handling client and customer data with utmost care, implementing robust security measures, and adhering to global data protection regulations like GDPR, CCPA.
  • What to Look For: Explicit Privacy Policies, clear communication on data handling, and demonstrated commitment to data encryption and breach prevention. Businesses should ensure their development partner doesn’t engage in practices that could compromise user data or privacy.
  • Real Data: In 2023, the average cost of a data breach globally reached $4.45 million, emphasizing the financial and reputational risks of lax security. IBM Cost of a Data Breach Report

• Fair Pricing and Value:

  • Ethical Standard: Providing transparent pricing that reflects the value delivered, avoiding hidden fees, and being upfront about potential additional costs.
  • What to Look For: Detailed proposals, clear project scope, and a willingness to discuss budget constraints and provide options. Avoid providers who are vague about costs or pressure quick decisions without full disclosure.

• Intellectual Property Rights:

  • Ethical Standard: Ensuring that clients retain full ownership of their intellectual property, including code, designs, and content developed during the project.
  • What to Look For: Clear clauses in contracts outlining IP ownership, and a transparent hand-off process for all project assets upon completion.

• Client Confidentiality:

  • Ethical Standard: Maintaining strict confidentiality regarding client business strategies, proprietary information, and internal operations.
  • What to Look For: Non-disclosure agreements NDAs and a track record of handling sensitive information responsibly.

• Sustainable and Maintainable Solutions:

  • Ethical Standard: Developing solutions that are well-coded, scalable, and easy for the client to maintain or update in the future, without creating unnecessary dependencies on the developer.
  • What to Look For: Discussions about long-term support, use of standard frameworks, and providing comprehensive documentation for the developed solution.

• Honest Communication and Realistic Expectations:

  • Ethical Standard: Communicating openly about project progress, challenges, and limitations, and setting realistic expectations regarding timelines and outcomes.
  • What to Look For: Regular updates, clear reporting, and a willingness to admit when issues arise and propose solutions transparently.

For a service provider like Tidalrisedev.com, which handles critical aspects of a business’s online presence, demonstrating these ethical considerations through clear policies and transparent operations is not just good business practice—it’s essential for building a foundation of trust with clients.

The absence of readily available legal documents on their website raises questions in these areas, prompting potential clients to exercise caution and thoroughly vet these aspects before engaging.

FAQ

What is Tidalrisedev.com?

Tidalrisedev.com describes itself as a technology division specializing in sales-channel optimization, business automation, and business intelligence services primarily for complex Direct-to-Consumer D2C brands operating on Shopify.

Is Tidalrisedev.com a legitimate company?

Based on the website’s professional appearance, clear service descriptions, and inclusion of named client testimonials and case studies, Tidalrisedev.com appears to be a legitimate service provider.

However, the absence of crucial legal documents and detailed company information on their website raises questions about overall transparency.

What services does Tidalrisedev.com offer?

Tidalrisedev.com offers “Zero to Launch Store Builds,” “Custom Sites & Redesigns,” “Feature Upgrades & Improvements,” and “Monthly Storefront Management” for Shopify D2C brands.

Where is Tidalrisedev.com located?

The website indicates that Tidalrisedev.com is located in London, UK.

Does Tidalrisedev.com provide pricing information on its website?

No, Tidalrisedev.com does not provide any specific pricing information or general cost estimates for its services on its website.

Potential clients are encouraged to book a consultation to discuss their needs and receive a tailored quote.

Does Tidalrisedev.com have client testimonials?

Yes, the website features several positive testimonials from named founders and co-founders of brands like Murci, MyTrendyFurniture, Little Hoppa, and LAY London.

Are there case studies available on Tidalrisedev.com?

Yes, the website mentions and provides links to “Our Work” or “case studies” showing examples of client projects, including Reboxed, Murci, &Mother, My Trendy Furniture, and Little Hoppa.

How can I contact Tidalrisedev.com?

You can contact Tidalrisedev.com primarily by booking a consultation call through their website. Globalstudentnetwork.com Review

An email address, [email protected], is also provided for general inquiries.

Does Tidalrisedev.com have a Privacy Policy or Terms of Service?

Based on a review of the homepage text and common navigation areas, there are no readily visible links to a Privacy Policy, Terms of Service, or similar legal documents on Tidalrisedev.com. This is a significant omission.

What is Shopify D2C optimization?

Shopify D2C optimization involves strategies and technical implementations to enhance the performance of online stores selling directly to consumers on the Shopify platform, focusing on improving sales channels, automating business processes, and leveraging data for business intelligence.

How important is business automation for D2C brands?

Business automation is highly important for D2C brands as it helps streamline repetitive tasks, improve operational efficiency, reduce manual errors, and free up resources for strategic initiatives, ultimately leading to better scalability and profitability.

What role does business intelligence play in e-commerce?

Business intelligence in e-commerce involves collecting, analyzing, and interpreting data related to sales, customer behavior, marketing performance, and operations to gain actionable insights.

It helps businesses make informed decisions, identify trends, and optimize strategies for growth.

What should I look for in a transparent digital service provider?

When seeking a transparent digital service provider, look for clear pricing models, readily available legal documents Terms of Service, Privacy Policy, detailed company information, a clear process methodology, and responsive communication channels.

Why is an “About Us” page important for a service company?

An “About Us” page is important because it builds trust and credibility by introducing the company’s mission, values, history, and team members.

It humanizes the business and helps potential clients feel more connected and confident in their choice of partner.

Does Tidalrisedev.com mention any specific technologies or tools they use beyond Shopify?

The homepage text primarily emphasizes their work with “D2C Brands On Shopify” and mentions sales-channel optimization, business automation, and business intelligence, but it does not specifically name other technologies or tools they integrate with or use. Unordinaryluxuries.com Review

Can I cancel my Tidalrisedev.com subscription?

The website does not provide information about subscription cancellation processes or policies.

This would likely be covered in a formal service agreement or contract provided after an initial consultation and proposal.

Does Tidalrisedev.com offer a free trial for its services?

The website mentions a “free live audit & strategy session” but does not indicate any free trial periods for its ongoing development or management services.

How does Tidalrisedev.com handle data privacy?

The website does not explicitly state how it handles data privacy due to the absence of a visible Privacy Policy.

This is an area where potential clients should seek clear assurances before engaging services.

What kind of “complex D2C brands” does Tidalrisedev.com target?

Based on the services offered optimization, automation, intelligence and client examples e.g., Reboxed, MyTrendyFurniture, Tidalrisedev.com targets established or growing D2C brands that likely have significant sales volumes, diverse product catalogs, or intricate operational needs requiring advanced Shopify solutions.

What are some ethical alternatives to Tidalrisedev.com for digital services?

Ethical alternatives include platforms like the Shopify Experts Marketplace for vetted Shopify professionals, Clutch.co for B2B agency reviews, and reputable freelance platforms like Upwork or Fiverr Pro for transparent engagement with individual specialists, all of which often provide more explicit details on their processes and terms.