Trying to figure out HubSpot CMS pricing can feel a bit like solving a puzzle, right? You hear “HubSpot CMS,” then “Content Hub,” and suddenly you’re wondering if they’re the same thing, how much it really costs, and what you actually get for your money. Well, I’m here to clear things up for you! By the end of this, you’ll have a solid understanding of HubSpot’s Content Hub pricing tiers for 2025, what features come with each, and what factors might influence your overall investment.

Let’s be honest, the platform you pick for your website isn’t just a technical decision. it’s a strategic move for your business. The right Content Management System CMS can seriously boost your growth, helping you generate leads, manage your content smoothly, and provide a fantastic experience for your visitors. HubSpot’s Content Hub aims to be that conversion-driving machine, but understanding its cost structure is key to making an informed decision. So, let’s get into the nitty-gritty without any fluff!

Table of Contents

Understanding HubSpot’s Content Hub CMS Hub: What Exactly Is It?

First things first, let’s clear up the name game. You might know it as HubSpot CMS Hub, but as of 2024, HubSpot has been rebranding and integrating it into what they now call Content Hub. Think of Content Hub as the evolution of the CMS Hub, designed to be an even more comprehensive solution for managing all your content across different channels and platforms.

At its core, HubSpot’s Content Hub is a powerful, integrated content management system that brings together everything you need to build, manage, and optimize your website. It’s not just a website builder. it’s part of HubSpot’s larger ecosystem, meaning it integrates seamlessly with their customer relationship management CRM system, as well as their marketing, sales, and service tools. This all-in-one approach is a big deal because it means all your data and tools are connected, which can save you a ton of time and prevent the headaches of trying to piece together different systems.

The goal here is simple: eliminate the friction between marketers and developers. Marketers get user-friendly tools like drag-and-drop editors and themes to make quick updates without needing to code. Meanwhile, developers have the flexibility to build sophisticated, customized solutions. This collaborative environment helps teams focus on creating amazing customer experiences and driving business growth, rather than getting bogged down in technical roadblocks.

The Free HubSpot CMS Tools: A Great Starting Point

If you’re just dipping your toes into the world of digital marketing or have a small project, HubSpot actually offers a free set of CMS tools. Yes, free forever! This is fantastic for small businesses or individuals who want to get a website up and running without any initial cost.

What you get:

Website Builder: You can use a super easy drag-and-drop editor to build and update your website pages. No coding necessary for basic tasks!
Theme Library: Access to a flexible collection of themes, which are essentially templates with options for custom development, to help you get a consistent look and feel for your site.
Basic SEO Recommendations: Get some simple suggestions to help improve your search engine rankings.
AI Blog Writer: A neat tool to quickly draft blog posts.
Premium Cloud Hosting: Secure, fast, and reliable hosting is included, often with 24/7 monitoring, threat detection, and a global CDN Content Delivery Network for quick loading times and SSL protection. This gives you peace of mind that your site is secure.
Website Analytics: Basic analytics to see how your site is performing.
Integration with Free CRM: You also get access to HubSpot’s free CRM, which is a huge advantage for tracking visitor engagement and tailoring your messaging.

What you might miss and why it’s free:
While the free tools are great, they do come with some limitations. For example, your site will likely have HubSpot branding on it. It’s ideal for building a solid online presence and getting familiar with the HubSpot ecosystem, especially if you’re planning to build the website yourself. However, if you need more advanced features, higher usage limits, or want to remove that branding for a more professional look, you’ll need to consider one of the paid tiers.

HubSpot CMS Starter Pricing & Features: Getting Your Foot in the Door

Alright, let’s talk about the next step up: HubSpot CMS Starter, which is now part of the Content Hub Starter tier. This is a popular choice for small to mid-sized businesses who are ready to invest a little but still want to keep costs predictable.

The Cost:
The Content Hub Starter tier generally starts at $20 per month per seat. If you’re looking to save a bit, HubSpot sometimes offers a discount when you commit to an annual payment, bringing it down to around $15 per month per seat for the first year if you bundle it as part of their Starter Customer Platform. This means you’re getting essential content tools and some AI capabilities.

What’s included beyond the free tools:
With the Starter tier, you get everything from the free version, plus some significant upgrades:

Removal of HubSpot Branding: This is a big one for a more professional look and feel for your website.
Custom Domains: You can connect your own custom domain, giving your brand a much more polished presence.
Higher Usage Limits: You get increased limits on many of the tools compared to the free plan. While older sources might mention a 50-page limit for websites, current descriptions emphasize “higher usage limits” designed to help your business grow.
Dedicated Support: You’ll typically get dedicated support via email and in-app chat, which can be a lifesaver when you’re just starting out.
Email Marketing: More robust email marketing features to nurture your leads.
Reporting Dashboard & Ad Management: Tools to track your performance and manage your ad campaigns.
Basic Automation Capabilities: Help streamline some of your processes.
Website Traffic Analytics: More detailed insights into how people are interacting with your site.

Who is it best for?
The Content Hub Starter tier is perfect for small businesses, startups, or those with smaller websites say, under 30 web pages who need a robust, secure, and easy-to-use platform to establish their online presence. It gives you the core functionalities needed to build and market a website effectively, all while keeping a close eye on your budget. If you’re already using HubSpot’s CRM or want your CRM and website to be a unified system, this is a very sensible and cost-effective choice.

HubSpot CMS Professional Pricing & Features: Stepping Up Your Game

If your business is growing and you’re serious about improving your website’s performance, generating more leads, and enhancing the user experience, then the HubSpot CMS Professional tier now Content Hub Professional is likely your sweet spot. Many businesses find this tier to be the “just right” option, offering a powerful blend of features without the full investment of the Enterprise plan.

The Content Hub Professional tier starts at $500 per month. This price typically includes three core seats, allowing multiple team members to actively work within the system. If you need more team members to have core access, additional Professional core seats are usually $50 per month per seat.

What’s included everything in Starter, plus a whole lot more:
This is where HubSpot really starts to shine with advanced capabilities for marketing, sales, and service. You’ll get:

Extensive Page & Blog Limits: You can manage up to 10,000 website pages and 100 blogs, giving you plenty of room to grow your content.
Advanced SEO & Content Strategy Tools: Go beyond basic recommendations with features like topic cluster suggestions, full site auditing, and more in-depth SEO tools to improve your rankings and structure your content effectively.
A/B Testing: This is a must! You can test different versions of your web pages and content to see what resonates best with your audience and drives conversions.
Smart Content & Personalization: Create dynamic content that adapts to individual visitors based on their data in your CRM, offering truly personalized experiences. Imagine showing different calls to action or content to a first-time visitor versus a returning customer!
Video Hosting and Management: Host and manage up to 50 videos directly within HubSpot, complete with analytics on video engagement. This is fantastic for your video marketing strategy.
Custom Reporting: Get deeper insights with custom reports to truly understand your website performance and marketing efforts.
Multi-Language Content Creation: If you’re targeting a global audience, the Professional tier makes it easier to manage content across multiple languages and domains, with tools to optimize each for SEO.
Adaptive Testing for Enterprise, but still useful to mention the concept: While true adaptive testing is more of an Enterprise feature, the spirit of continuous optimization starts here with A/B testing.
Integrations: Access to the HubSpot App Marketplace with over 1,000 integrations to connect with other tools in your tech stack.

Onboarding Fee:
For Professional and Enterprise tiers, HubSpot often requires a one-time onboarding fee. For the CMS Hub, this fee can be around $1,000, though it’s sometimes waived if you work with a certified HubSpot partner. Keep this in mind when budgeting!

The Content Hub Professional tier is ideal for mid-sized to larger businesses who are serious about inbound marketing, lead generation, and optimizing their digital presence. If you’re looking to run sophisticated marketing campaigns, personalize customer experiences, and make data-driven decisions to boost performance, this plan offers the robust features you need. It’s a significant upgrade that helps you get the most out of your website as a true growth engine.

HubSpot CMS Enterprise Pricing & Features: For the Big Players

When you’re running a large organization, an enterprise-level business, or have complex content operations across multiple brands, HubSpot CMS Enterprise now Content Hub Enterprise is built to handle it all. This tier gives you every feature and tool HubSpot has available for its CMS, designed for maximum flexibility, scalability, and control.

The Content Hub Enterprise tier starts at $1,500 per month. This includes five core seats. For additional core users, Enterprise seats cost $75 per month per seat. Yes, it’s a considerable investment, but for large-scale operations, the value can be immense.

What’s included everything in Professional, plus ultimate power:
With Enterprise, you unlock the full potential of HubSpot’s Content Hub. You literally get everything they offer for their CMS. This includes all the features of the Starter and Professional tiers, plus a host of advanced capabilities like:

Adaptive Page Testing: Go beyond A/B testing. This feature uses AI to continuously test multiple variations of your pages and automatically serve the best-performing version to visitors, constantly optimizing for conversions.
Content Partitioning: Essential for large teams or multiple brands. This allows you to restrict access to certain content or features based on user roles, ensuring different departments or teams don’t accidentally interfere with each other’s projects.
Developer Sandbox: A powerful tool for developers to test and build complex web app experiences in a safe, isolated environment before pushing them live. This is crucial for custom development and extending functionality.
Serverless Functions: Build dynamic web applications without managing servers.
Multiple Brand Domains: Manage and measure all your website content from one HubSpot account across multiple domains. Enterprise typically comes with two brand domains out-of-the-box, with the option to purchase more. This is a lifesaver for companies with several brands or international sites.
Custom Objects: Create and manage unique data types within your CRM that are specific to your business, allowing for unparalleled personalization and data organization.
Advanced Memberships & User Registrations: More robust tools for managing gated content and user access.
Reverse Proxy Support: Greater control over how your website integrates with other systems.
Greater Control over Growing Teams: With features like activity logging and enhanced governance, you have better oversight of who is doing what within your CMS.
Expanded Reporting: Up to 500 custom reports and detailed traffic analytics.

Similar to Professional, an onboarding fee is generally required for Enterprise, and as mentioned earlier, it could be around $1,000 for the CMS component, potentially waived by a certified partner.

The Content Hub Enterprise tier is built for large, complex organizations, multi-national companies, or those with significant traffic and sophisticated content strategies. If you need robust security, high performance, advanced customization, intricate team management, and the ability to build dynamic web applications, then Enterprise is designed to meet those demanding needs. It’s an investment in a true RevOps Revenue Operations machine that removes friction and promotes scalable growth.

Understanding the Seat-Based Pricing Model New for 2024/2025

You might have noticed me mentioning “seats” quite a bit. That’s because, as of March 5, 2024, HubSpot shifted to a seat-based pricing model across all its products, including the Content Hub. This is a big change from previous models and is designed to offer more flexibility and a “pay-as-you-grow” approach.

Here’s how it works:

Core Seats: These are for the team members who actively create, edit, update, and interact with the system. For example, content managers, developers, marketers, or sales reps who need to build pages or access advanced features would need a core seat. The Starter, Professional, and Enterprise tiers include a certain number of core seats in their base price. If you need more core users, you purchase additional seats at a per-user, per-month rate, which varies by tier.
View-Only Seats: This is a fantastic addition! Many team members might need to see data, reports, or content but don’t actually need to edit anything. With view-only access, they can access the information without incurring any licensing costs. This means you can keep more of your team informed without ballooning your budget.

This seat-based model means you can start with a lower number of users and add more as your team and business scale, giving you better control over your costs. It’s about paying for what you truly need in terms of active users, while still allowing for broad visibility across your organization.

Beyond the Monthly Fee: Other Costs to Consider

While the monthly subscription fee for HubSpot’s Content Hub is a big part of the picture, it’s important to understand that there might be other costs involved to get your website exactly where you want it. When you’re budgeting, think about the “total cost of ownership,” not just the recurring monthly charge.

Onboarding Fees: As I mentioned earlier, Professional and Enterprise plans often have a one-time onboarding fee. While it can be around $1,000 for CMS, it’s sometimes waived if you choose to work with a certified HubSpot agency or solution partner. These fees cover initial setup, training, and making sure you get off to a strong start.
Custom Development and Design: While HubSpot provides a drag-and-drop editor and a theme library, many businesses opt for custom design or development work to make their website truly unique or to implement specific functionalities.
- Custom Themes: You can download themes from the HubSpot marketplace some free, some paid, up to $1,200. However, many businesses invest in a custom-designed theme by a developer or agency to perfectly match their brand and create a super user-friendly editing experience for marketers.
- Custom Features: If you need specific integrations, unique web applications, or highly specialized tools, you might need to budget for custom development. The cost here can vary widely, from a few thousand dollars to tens of thousands, depending on the complexity.
Agency Partnerships: Many companies choose to work with a HubSpot agency for various reasons:
- Website Migration: Moving an existing website from another CMS like WordPress to HubSpot can be a complex project, often costing anywhere from $30,000 to $120,000, depending on the site’s size and complexity. An agency can handle this smoothly.
- Initial Setup & Strategy: Agencies can help you set up your Content Hub correctly, develop a content strategy, and ensure your website is optimized from day one.
- Ongoing Support & Optimization: While HubSpot offers support, an agency can provide more hands-on, strategic guidance, continuous optimization, and help you maximize your ROI. They can also help you evaluate which tier is right for your business, and sometimes, as a solutions partner, they might even be able to offer discounts on your subscription.
Add-ons: Depending on your needs, you might encounter additional costs for things like increasing marketing contact limits if you’re using Marketing Hub in conjunction, extra API calls, or other specialized tools. HubSpot’s CRM Suite, which bundles multiple Hubs, starts at $20 per month but higher-tier bundles can go up to $5,000 per month for larger enterprises.

When you’re comparing HubSpot to other platforms, remember that while some alternatives like WordPress might seem cheaper initially, they often require you to buy many plugins, tools, and integrations separately, and you might still need ongoing web development support. HubSpot’s strength lies in its all-in-one offering, which often makes the total cost of ownership more predictable and efficient in the long run.

HubSpot CMS Value Proposition: Why the Investment?

Now, with all those numbers and features laid out, you might be asking: “Is HubSpot CMS Content Hub really worth the price?” The short answer from many industry experts, and from my perspective, is often a resounding yes. Here’s why the investment often pays off, especially when you consider the long-term value and return on investment ROI:

Native Integration with HubSpot CRM: This is a huge differentiator. Your website is directly linked to your CRM, allowing for deep personalization based on visitor behavior and data. This means more relevant content, better lead nurturing, and a more seamless customer journey from the first click to a sale. No more fragmented data or clunky integrations!
Top-Tier Security and Reliability: HubSpot provides robust, secure, and reliable hosting. We’re talking 24/7 monitoring, protection against DDoS attacks, SSL certification included, and a global CDN for fast loading times. This means less worry for you and your IT team about website downtime, security breaches, or slow performance.
Ease of Use for Marketers, Flexibility for Developers: HubSpot truly bridges the gap between marketing and development teams. Marketers love the intuitive drag-and-drop editor and themes that let them update content quickly without coding. Developers get powerful tools like serverless functions and a developer sandbox for deep customization. This collaboration means faster execution of marketing campaigns and a more agile website.
Built-in SEO Tools & Analytics: From basic recommendations in Starter to advanced site auditing and topic cluster suggestions in Professional and Enterprise, HubSpot helps you optimize your content to rank higher in search engines. Plus, comprehensive analytics give you clear insights into what’s working and what’s not, so you can continuously improve.
Scalability for Growth: Whether you’re a small startup or a large enterprise, HubSpot’s Content Hub is designed to scale with your business. You can start with a basic plan and easily upgrade as your needs become more complex, adding features and seats as you grow.
Time and Cost Savings in the Long Run: While the initial investment might seem higher than some open-source alternatives like WordPress, HubSpot often saves businesses money in the long run. You don’t need to juggle multiple plugins for SEO, security, analytics, or marketing automation, which reduces maintenance, potential compatibility issues, and the need for constant developer input. This efficiency frees up your team to focus on strategic growth rather than technical headaches.

In a nutshell, HubSpot’s Content Hub isn’t just about building a website. it’s about building a powerful, integrated digital experience that actively drives your business forward. It’s about empowering your teams, securing your online presence, and ultimately, achieving a higher ROI from your digital efforts.

Frequently Asked Questions

What is the difference between HubSpot CMS Hub and Content Hub?

Basically, HubSpot CMS Hub has evolved into Content Hub. While “CMS Hub” referred specifically to the Content Management System, “Content Hub” encompasses an even broader set of tools designed to manage all your content across various channels and platforms, not just your website. Think of Content Hub as the next generation of HubSpot’s content management capabilities, offering more integrated features for content creation, optimization, and distribution.

Are there any free HubSpot CMS options available?

Yes, absolutely! HubSpot offers a suite of free CMS tools that are perfect for getting started. These include a drag-and-drop website builder, a theme library, basic SEO recommendations, AI blog writing tools, premium cloud hosting, and website analytics. It also integrates with HubSpot’s free CRM. While it’s powerful for a free option, it does include HubSpot branding and has certain usage limits.

How much does HubSpot CMS Starter cost in 2025?

As of 2025, the HubSpot CMS Starter now Content Hub Starter generally costs $20 per month per seat. If purchased as part of the Starter Customer Platform bundle and paid annually, you might find introductory rates as low as $9 per month per seat for the first year, then $15 per month per seat thereafter. This plan includes essential features like custom domains, removal of HubSpot branding, enhanced content management, basic marketing tools, and premium hosting.

What’s included in HubSpot CMS Professional pricing?

The HubSpot CMS Professional Content Hub Professional tier costs $500 per month and includes three core seats. Additional professional core seats are available for $50 per month each. This plan builds on the Starter features, adding powerful tools like A/B testing, smart content, advanced SEO and content strategy tools, video hosting, custom reporting, and multi-language content creation. It’s designed for businesses looking for serious performance improvements and lead generation. Cms hubspot starter

What are the main benefits of HubSpot CMS Enterprise?

The HubSpot CMS Enterprise Content Hub Enterprise tier, priced at $1,500 per month for five core seats with additional seats at $75 per month, offers the most comprehensive set of features. Key benefits include adaptive page testing AI-driven optimization, content partitioning for large teams, a developer sandbox for advanced customization, serverless functions, multiple brand domains, custom objects, and expanded reporting capabilities. It’s ideal for large organizations requiring ultimate control, scalability, and advanced functionality.

Are there any additional costs beyond the monthly subscription?

Yes, there can be. Beyond the monthly subscription for your chosen tier, you might encounter a one-time onboarding fee often around $1,000 for CMS, sometimes waived if you work with a certified HubSpot partner. Other potential costs include custom website design and development, migration services if you’re moving from another platform, fees for working with a HubSpot agency for ongoing support, and costs for any add-ons or increased limits if your usage exceeds what’s included in your base plan.

How does HubSpot CMS compare to other CMS platforms like WordPress in terms of cost?

While platforms like WordPress can appear cheaper initially since the core software is free, the real cost can add up quickly when you factor in premium themes, plugins for SEO, security, analytics, marketing automation, and ongoing developer maintenance. HubSpot CMS Content Hub offers an all-in-one, integrated solution that includes hosting, security, and a full suite of marketing tools out of the box. This often leads to a more predictable total cost of ownership, fewer headaches, and greater efficiency in the long run compared to piecing together a solution with multiple vendors.

Unpacking HubSpot Content Hub Enterprise Pricing: What You Really Pay For

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Unpacking HubSpot CMS Pricing: Your Guide to Content Hub Costs (2025 Breakdown)