Here’s how to figure out the pricing for HubSpot Marketing Hub and what you actually get for your money. It’s not always as straightforward as you’d hope, with different tiers, contact limits, and those pesky onboarding fees, but I’m going to walk you through it so you can make a smart choice for your business. Think of this as your friendly, no-fluff guide to understanding HubSpot’s marketing costs. By the end of this, you’ll know exactly which HubSpot Marketing Hub plan might be your perfect match, or if it’s even the right fit at all.

HubSpot Marketing Hub is like that all-in-one toolbox many businesses dream of. It’s a comprehensive platform packed with tools designed to attract, engage, and delight your customers, helping you generate leads, automate campaigns, and really see how your marketing is performing. We’re talking about everything from email marketing and social media management to landing pages and detailed analytics. It’s built to keep your marketing efforts aligned and focused squarely on your customers.

But here’s the thing: with all that power comes a pricing structure that can feel a bit like trying to solve a puzzle. You’ve got different tiers – Free, Starter, Professional, and Enterprise – and each one layers on more features and capabilities. Plus, factors like the number of marketing contacts you have, how many team members need access, and whether you pay monthly or annually all play a role in your final bill. Some plans even come with a one-time onboarding fee that can definitely catch you off guard if you’re not expecting it.

My goal here is to cut through all that confusion. We’re going to break down each HubSpot Marketing Hub tier, talk about what features you unlock at each level, and shine a light on those hidden costs and nuances. By the time we’re done, you’ll have a clear picture of HubSpot Marketing Hub’s cost and value, helping you decide if it’s the powerful marketing engine your business needs to grow.

Before we get into the nitty-gritty of pricing, let’s quickly touch on what HubSpot Marketing Hub actually is. Imagine having a single platform where you can run almost all your digital marketing efforts. That’s essentially what the Marketing Hub offers.

It’s one of HubSpot’s core “Hubs” they’ve got others for Sales, Service, Operations, and Content. The Marketing Hub specifically helps businesses with:

Lead Generation: Attracting visitors to your website and converting them into leads through forms, landing pages, and calls-to-action.
Content Management: Creating, managing, and optimizing your website, blog posts, and emails.
Email Marketing & Automation: Sending targeted emails, nurturing leads through automated workflows, and tracking campaign performance.
Social Media Management: Scheduling posts, monitoring mentions, and analyzing your social media presence.
SEO Tools: Helping your content rank higher in search engines so more people can find you.
Analytics and Reporting: Giving you clear insights into your marketing performance so you can make data-driven decisions.

Essentially, it’s designed to help you attract, engage, and delight potential customers and then turn them into loyal clients. It’s all about streamlining your marketing processes and getting a better return on your efforts.

Table of Contents

HubSpot Marketing Hub Pricing Tiers: A Detailed Breakdown

Alright, let’s get into the main event: the pricing. HubSpot Marketing Hub comes in four main flavors: Free, Starter, Professional, and Enterprise. Each one is built for different business sizes and needs, and, naturally, the features and the price jump significantly as you move up the ladder.

It’s worth noting that prices can vary slightly depending on whether you commit to an annual plan which is usually cheaper or pay monthly. Some sources show slightly different numbers, so I’ll aim to give you the most common or recent figures, often citing what’s available for 2024-2025.

Free Marketing Tools

Yes, you read that right – HubSpot offers a free tier! It’s not just a trial. it’s a completely free set of tools you can use indefinitely.

Cost: $0 per month.
Users Included: Up to 2 users, sometimes stated as up to 5 users.
Marketing Contacts: You get email marketing for up to 1,000 contacts, with a limit of 2,000 email sends per month with HubSpot branding.
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- CRM Customer Relationship Management: This is the foundation of all HubSpot products and comes free with up to 1,000,000 contacts and companies. It includes contact management, deal management, and activity tracking.
- Basic Marketing Tools: You get forms, landing pages with HubSpot branding, live chat, one-to-one emails, site tracking, and limited email marketing.
- Basic Reporting: Some basic analytics and dashboards to see what’s happening.
Who It’s For: This is perfect for startups, very small businesses, or individual marketers who are just dipping their toes into inbound marketing and want to get a feel for HubSpot. It’s a great way to consolidate basic tools and track leads without any financial commitment. The main limitation is the HubSpot branding on your assets and the lack of advanced automation.

Marketing Hub Starter

If you’re ready to step up from the free tools and get a bit more serious, the Starter plan is your next stop. It removes some key limitations and gives you more power.

Cost: Around $15-$20 per month often $15/month if paid annually, or $20/month if paid monthly.
Users Included: Typically includes 1 core seat, with additional seats costing around $15-$20 per month per seat. Mastering Your Sales Flow: A Deep Dive into HubSpot Pipelines
Marketing Contacts: Starts with 1,000 marketing contacts included.
- Additional contacts: Usually sold in increments of 1,000, costing around $37.50 to $50 per month for each additional 1,000 contacts.
What’s Included everything in Free, plus:
- No HubSpot Branding: This is a big one! Your emails, landing pages, forms, and live chat will be free of HubSpot’s branding, making your marketing look much more professional.
- More Robust Email Marketing: You get professional email templates and customization, and a higher email send limit 5x your contact tier limit per month.
- Landing Pages & Forms: More advanced options for creating and managing these crucial lead capture tools.
- Ad Management: Connect ad accounts and do basic ad retargeting.
- Simple Automation: You get simple marketing automation workflows and up to 10 automated actions for forms and emails.
- List Segmentation: Better tools for organizing your contacts into active and static lists.
- Customer Support: Access to email and in-app chat support.
Who It’s For: This plan is ideal for small businesses, growing startups, or individual marketers who need more professional tools and want to automate basic marketing tasks. If you’re trying to generate website leads, track contact activity more effectively, and ditch the HubSpot branding, Starter is a solid choice.

Marketing Hub Professional

This is where HubSpot really starts to flex its muscles. The Professional plan is a significant leap in both features and price, designed for businesses ready to scale their marketing efforts. Mastering Project Management with HubSpot: Your Ultimate Guide

Cost: Roughly $800-$890 per month often $800/month if paid annually, or $890/month if paid monthly.
Users Included: Typically includes 3 core seats, with additional seats costing around $45-$50 per month per seat.
Marketing Contacts: Starts with 2,000 marketing contacts included.
- Additional contacts: Sold in increments of 5,000, starting around $224.72 to $250 per month for each additional 5,000 contacts.
Mandatory Onboarding Fee: Yes, there’s a one-time fee of $3,000 for Marketing Hub Professional. This fee ensures you get proper implementation and training for the advanced features.
What’s Included everything in Starter, plus a lot more: HubSpot Company Overview: Your All-in-One Guide to Growing Better
- Robust Marketing Automation: This is the big one! You get comprehensive omni-channel marketing automation, including complex workflow builders, lead scoring, and dynamic personalization smart content.
- Advanced Analytics & Reporting: Custom reporting options, website traffic analysis, SEO analytics, and more in-depth insights.
- Social Media Management: Full social media publishing tools beyond just basic scheduling.
- Blogging & SEO Tools: Powerful tools for blog hosting and creation, SEO recommendations, and content strategy.
- A/B Testing: Optimize your landing pages, emails, and calls-to-action for better conversions.
- Video Hosting & Management: Tools to manage your marketing videos.
- Integrations: More extensive integrations, like Salesforce.
- Increased Limits: Higher limits on things like active lists, static lists, custom properties, and automated actions.
Who It’s For: Marketing Hub Professional is for more experienced marketers and growing marketing teams who are serious about inbound marketing and need to run complete campaigns at scale with advanced automation. If you’re looking to personalize engagement, optimize conversions, and get deep reporting, this is your tier. Many growing businesses will find this tier necessary for robust growth.

Marketing Hub Enterprise

This is the top-tier, designed for large organizations with complex marketing needs, multiple brands, and extensive teams.

Cost: Starts at $3,600 per month usually billed annually.
Users Included: Typically includes 5 core seats, with additional seats costing around $75 per month per seat. Unlocking Sales & Clarity: Your Ultimate Guide to Org Chart Hub and Modern Organizational Charts
Marketing Contacts: Starts with 10,000 marketing contacts included.
- Additional contacts: Sold in increments of 10,000, starting around $100 per month for each additional 10,000 contacts.
Mandatory Onboarding Fee: Yes, there’s a steeper one-time fee of $7,000 for Marketing Hub Enterprise.
What’s Included everything in Professional, plus even more advanced features and higher limits:
- Advanced Features: Predictive lead scoring, hierarchical teams for better organization, email send frequency caps, and behavioral event triggering and reporting.
- Custom Objects: Create custom objects for advanced data management this is a big deal for complex businesses.
- Multiple Brand Domains: Manage marketing for multiple brands from a single HubSpot portal.
- Enhanced Reporting: Even more custom reports up to 500 compared to 100 in Professional and custom event syncing.
- Increased Team Management: Tools for managing up to 300 teams, which is crucial for large organizations.
- UX Testing Sandbox: A testing environment for web apps.
Who It’s For: This plan is built for large enterprises or businesses with highly sophisticated marketing operations that require extensive customization, granular control over data, and the ability to manage complex global teams and campaigns. If you need comprehensive marketing solutions with advanced analytics and revenue reporting, Enterprise is the way to go.

Understanding Key Pricing Factors Beyond the Base Fee

When you’re looking at HubSpot Marketing Hub pricing, it’s not just about the monthly sticker price. Several other factors can significantly impact your total cost. Why Organizational Charts Are a Game-Changer for Your Business

Marketing Contacts: The Big One

This is arguably the most critical factor influencing your HubSpot Marketing Hub cost. HubSpot’s pricing model for Marketing Hub is heavily tied to the number of marketing contacts you have.

What are Marketing Contacts?
HubSpot defines “marketing contacts” as contacts you can actually send marketing emails to, or use in other marketing activities like ads, nurturing workflows, and segmentation. Non-marketing contacts think unengaged leads, competitors, or internal team members don’t count towards your billable total. This distinction is important because it means you’re only paying for the contacts you’re actively marketing to.

How it Affects Pricing:
Each tier includes a certain number of marketing contacts e.g., 1,000 for Starter, 2,000 for Professional, 10,000 for Enterprise. If you exceed that number, you’ll need to purchase additional contact tiers, which are sold in bundles. These additional bundles can add up, especially as your database grows.

For example: What Exactly is HubSpot Onboarding?

On Starter, after your initial 1,000, you might pay around $37.50-$50 for every extra 1,000 contacts.
On Professional, after your initial 2,000, an additional 5,000 contacts could cost you $224.72-$250.
On Enterprise, after your initial 10,000, you might pay $100 for an additional 10,000 contacts.

This scaling based on contacts is why it’s super important to accurately estimate your current and projected contact list size.

User Seats: Who Needs Access?

Another factor is the number of “user seats” or “core seats” your team needs. A seat is essentially a license for one person to access the Hub’s full capabilities.

Starter: Usually includes 1 core seat, with additional seats at $15-$20 per month.
Professional: Includes 3 core seats, with additional seats at $45-$50 per month.
Enterprise: Includes 5 core seats, with additional seats at $75 per month.

Make sure you consider how many people on your team will actively be using the Marketing Hub’s features, not just viewing reports. This can quickly add to your monthly bill.

The Ultimate Guide to HubSpot Onboarding: Get Started Right and Grow Your Business!

Onboarding Fees: The Initial Investment

For the Professional and Enterprise tiers, HubSpot requires a one-time onboarding fee. This isn’t just a random charge. it’s for guided setup, training, and strategic advice to help you get the most out of the powerful features you’re investing in.

Marketing Hub Professional: $3,000.
Marketing Hub Enterprise: $7,000.

This fee is often a point of surprise for potential buyers, so make sure you factor it into your initial budget. All Professional plans also require a yearly commitment, which can be paid monthly or upfront, and Enterprise plans require an annual commitment paid upfront.

Annual vs. Monthly Billing: Saving a Few Bucks

Like many subscription services, HubSpot often offers a discount if you commit to an annual plan and pay upfront or annually, compared to paying month-to-month.

For instance, the Marketing Hub Starter plan might be $15/month if paid annually, but $20/month if paid monthly. This difference can add up over a year, so if you’re confident in your choice, an annual commitment can save you some money. All Professional and Enterprise plans require an annual commitment. Hubspot outlook plugin install

Add-ons: Extending Functionality

Beyond the core Hub features, HubSpot also offers various add-ons for specific advanced needs. These can range from increasing API call limits to advanced reporting options. While they provide flexibility, they also come with additional costs. It’s a good rule of thumb to only add functionality as it becomes necessary to ensure a clear return on investment.

What’s Included: Features Overview by Tier

Now, let’s talk about the cool stuff – the features! It’s important to understand what you’re actually unlocking at each pricing tier.

Free Marketing Tools: Your Starter Pack

Even at $0, you get some valuable tools. This is your foundation for building a marketing presence. Operations Hub Starter HubSpot: Your Guide to Streamlined Business Magic

CRM: Manage contacts, companies, deals, and tasks up to 1,000,000 contacts in the CRM, but only 1,000 are marketing contacts for email.
Website Activity Tracking: See who visits your site.
Forms & Pop-up Forms: Basic lead capture.
Live Chat & Conversational Bots: Engage with website visitors in real-time.
Email Marketing: Send up to 2,000 emails/month to 1,000 marketing contacts with HubSpot branding.
Basic Reporting Dashboards: Get a glimpse of your marketing performance.
Ad Retargeting: Limited ad retargeting for one audience.
Social Login: Allow visitors to sign up using social accounts.

This tier is great for getting started, but you’ll quickly notice limitations like the HubSpot branding and lack of automation.

Marketing Hub Starter: Stepping Up Your Game

When you upgrade to Starter, you remove those initial constraints and gain more professional tools.

All Free Features, Plus:
No HubSpot Branding: Remove branding from forms, landing pages, live chat, and marketing emails.
Expanded Email Marketing: Professional email templates, and a sending limit of 5x your marketing contact tier per month.
Landing Pages: More flexible landing page builder.
Ad Management: Connect more ad accounts and more advanced retargeting options.
List Segmentation: Create active and static lists for better targeting.
Simple Marketing Automation: Basic automated actions for forms and emails up to 10 automated actions.
Messenger Integration: Integrate with messaging apps.
User Roles & Permissions: Better control over who can do what.
Mobile Optimization: Ensure your content looks great on any device.
Email and In-App Chat Support: Get help when you need it.

This tier is really about professionalizing your basic marketing efforts and starting to automate some of the grunt work.

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Marketing Hub Professional: The Automation Powerhouse

This is where marketing automation truly kicks in, allowing you to run comprehensive inbound campaigns.

All Starter Features, Plus:
Robust Marketing Automation Workflows: Create complex multi-step email nurture sequences, lead rotation, and data updates automatically. This is a must!
Lead Scoring: Automatically score your leads based on their engagement, helping your sales team prioritize.
Dynamic Personalization Smart Content: Show different content to different website visitors based on their data.
A/B Testing: Test different versions of your landing pages, emails, and calls-to-action to optimize performance.
Social Media Management: Schedule and publish to all your social accounts, monitor conversations, and analyze performance.
Blog & SEO Tools: Advanced SEO recommendations, content strategy tools, and full blog hosting.
Advanced Reporting & Analytics: Custom report builder, website traffic analytics, attribution reporting, and in-depth campaign analysis.
Video Hosting & Management: Embed and manage videos for your marketing content.
Salesforce Integration: Deeper integration with CRM systems like Salesforce.
Custom Properties: Create more custom fields to store specific contact information up to 1,000 per object.
Ad Conversion Events: Track specific actions taken after someone interacts with your ads.

Professional is designed to help you run full-fledged inbound marketing strategies and scale your growth.

Marketing Hub Enterprise: Ultimate Control & Scalability

For the biggest players, Enterprise offers the most advanced tools and the highest limits for complex operations.

All Professional Features, Plus:
Custom Objects: Create your own custom data objects to perfectly fit your unique business model.
Hierarchical Teams: Structure your teams with advanced permissions and reporting for large organizations.
Partitioning: Segment your content, campaigns, and dashboards by team or brand.
Predictive Lead Scoring: HubSpot’s AI helps identify your most valuable leads.
Behavioral Event Triggers & Reporting: Trigger actions and report on specific user behaviors e.g., product usage, specific clicks.
Account-Based Marketing ABM Tools: Advanced features to target high-value accounts.
Email Send Frequency Cap: Control how often contacts receive emails from you across different campaigns.
Multi-touch Revenue Attribution: See exactly how different marketing efforts contribute to revenue.
Single Sign-On SSO: Enhanced security for your large team.
Increased Limits: Even higher limits on custom reports, teams, lists, and other assets.
YouTube Analytics Integration: Deeper insights into your video marketing performance.

Enterprise is for businesses that need the ultimate control, customization, and scalability to manage vast marketing operations. Navigating HubSpot’s “Noreply” Emails: What You Really Need to Know

Who is Each Plan Best For? Finding Your Perfect Match

Choosing the right HubSpot Marketing Hub plan isn’t about picking the most expensive one. it’s about finding the tier that best aligns with your current needs, budget, and growth aspirations.

Free Marketing Tools: The Explorer & The Beginner

You’re a startup or a very small business.
You have a tight budget or no budget for marketing software right now.
You’re new to inbound marketing and want to test the waters.
You need basic lead capture forms, live chat and simple email sending.
You’re okay with HubSpot branding on your marketing assets.

If you’re just starting to organize your contacts, send basic emails, and track website activity, the Free tools are an excellent no-risk entry point.

Marketing Hub Starter: The Growing Business & The Professionalizing Marketer

You’ve outgrown the free tools and need a more professional look.
You want to remove HubSpot branding from your marketing materials.
You have a small but growing contact list up to a few thousand.
You need to run basic, segmented email campaigns and manage ads more effectively.
You’re looking for simple automation to streamline repetitive tasks.
You need reliable customer support for your marketing tools.

This tier is perfect if you’re ready to solidify your marketing foundation, enhance your brand’s image, and get a head start with basic automation without breaking the bank. Why Are My HubSpot Notifications Not Working? (And How to Fix Them!)

Marketing Hub Professional: The Scaling Business & The Strategic Marketer

You’re a growing company with a dedicated marketing team.
You have a substantial and expanding contact database starting at 2,000, scaling upwards.
You need to implement advanced marketing automation complex workflows, lead nurturing.
You require in-depth analytics, custom reporting, and A/B testing to optimize campaigns.
You’re serious about content marketing, SEO, and social media management.
You need to integrate deeply with your sales processes and potentially other CRMs.
You’re prepared for the initial $3,000 onboarding investment.

If your goal is to run sophisticated, data-driven inbound marketing campaigns, personalize customer journeys, and measure ROI effectively, Professional is designed for you. Many businesses will find this to be the sweet spot for serious growth.

Marketing Hub Enterprise: The Large Organization & The Advanced Strategist

You’re a large enterprise, a complex organization, or have multiple brands.
You manage very large contact databases starting at 10,000, scaling significantly.
You need custom objects and highly specialized data management.
You require advanced security, user permissions, and hierarchical team management.
You benefit from predictive lead scoring and complex behavioral triggers.
You’re comfortable with a significant investment and the $7,000 onboarding fee.

Enterprise is for businesses with very specific, high-scale needs that require the most powerful and customizable marketing platform available. If you’re operating at a global level or have intricate departmental structures, this tier provides the tools for unparalleled control.

Is HubSpot Marketing Hub Worth the Cost? Evaluating the Value

“Is it worth it?” That’s the million-dollar question, right? HubSpot Marketing Hub isn’t cheap, especially at the Professional and Enterprise levels. So, let’s talk about the value. Mastering Customer Loyalty with the HubSpot NPS Calculator

The Case for “Yes, It’s Worth It”:

All-in-One Platform: One of HubSpot’s biggest selling points is that it consolidates so many marketing tools into a single platform. Instead of juggling separate email marketing software, landing page builders, CRM, social media tools, and analytics, you have it all in one place. This saves time, reduces integration headaches, and ensures all your data is connected.
Scalability: HubSpot is designed to grow with your business. You can start with the Free tools, move to Starter, then Professional, and eventually Enterprise, adding features and capacity as your needs evolve. You won’t outgrow the platform itself.
Automation & Efficiency: The Professional and Enterprise tiers, especially, offer powerful automation features that can save your team countless hours on repetitive tasks. This frees up your marketers to focus on strategy and creativity rather than manual work.
Data-Driven Decisions: With robust analytics and reporting across all your marketing activities, you gain deep insights into what’s working and what’s not. This allows you to make informed decisions that improve your ROI. Customers report significant improvements in lead generation 82% of marketers and conversion rates 76% of marketing leaders with HubSpot.
Customer Experience: By having a unified view of your customers and their interactions, you can deliver highly personalized and consistent experiences, which leads to better engagement and loyalty.
Continuous Innovation: HubSpot consistently updates its platform with new features, often leveraging AI, to keep you ahead of the curve.

Considerations That Might Make You Hesitate:

Cost for Small Businesses: For many small businesses, the jump from Starter to Professional with the $3,000 onboarding fee and $800+ monthly price can be a significant investment. If your needs are very basic, cheaper, specialized tools might suffice initially.
Contact-Based Pricing: As your contact list grows, so does your bill. While it makes sense to pay for who you market to, it can become expensive if you have a huge database but only market to a segment, or if you acquire a lot of less-engaged contacts.
Learning Curve: While HubSpot is known for being user-friendly, the sheer number of features, especially in Professional and Enterprise, can still have a learning curve for new users.

The Bottom Line:
HubSpot Marketing Hub is definitely a worthwhile investment for businesses that are committed to inbound marketing, are looking to scale their operations, and value an integrated platform. If you’re serious about automating your marketing, gaining deep insights, and improving your customer experience from attraction to delight, the value often justifies the cost, especially at the Professional tier. However, if your budget is extremely limited, or your marketing needs are very basic and unlikely to grow significantly, then smaller, more specialized tools might be a better fit for now.

Tips for Getting the Best Deal on HubSpot Marketing Hub

Alright, if you’ve decided HubSpot Marketing Hub is for you, here are a few tips to make sure you’re getting the best possible deal and not overpaying.

Start with Free or Starter, and Grow Smartly:
Don’t feel pressured to jump straight into Professional if you’re not ready. The Free CRM is genuinely robust, and the Starter Marketing Hub provides excellent value to get your feet wet and professionalize your efforts. Upgrade only when you consistently hit the limitations of your current plan and truly need the next tier’s features. Taming Your Inbox: How to Turn Off HubSpot Email Notifications (and All Those Other Pings!)
Commit Annually If You Can:
HubSpot often offers discounts for annual commitments. If you’re confident you’ll be using the platform for at least a year, paying annually can save you a good chunk of money compared to month-to-month billing.
Be Smart About Your Marketing Contacts:
- Clean Your Database Regularly: Periodically review your contact list. Remove unengaged contacts, duplicates, or those who have opted out. You don’t want to pay for contacts you’re not actively marketing to.
- Understand “Marketing Contacts”: Remember, only “marketing contacts” count towards your billable total. Make sure you’re categorizing your contacts correctly within HubSpot to avoid unnecessary costs.
Carefully Evaluate User Seat Needs:
Before purchasing, identify exactly how many team members need full access to the Marketing Hub’s features. Additional seats add to your cost, so only pay for what you truly need.
Factor in Onboarding Fees:
For Professional and Enterprise plans, the onboarding fee is mandatory. Budget for this upfront cost so there are no surprises. See it as an investment in proper setup and training, which is crucial for maximizing such powerful software.
Consider Bundles HubSpot Suites:
If you anticipate needing Sales, Service, or Operations Hubs in addition to Marketing Hub, sometimes purchasing one of HubSpot’s “suites” like the CRM Suite or Custom Bundle can be more cost-effective than buying each Hub separately. These bundles often offer a discounted price for combining multiple Hubs.
Negotiate Especially for Enterprise:
While HubSpot has published pricing, for larger Enterprise deals or if you have very specific needs, there might be some room for negotiation, especially around add-ons or custom solutions. It never hurts to ask!
Leverage Free Trials and Demos:
Take advantage of any free trials or personalized demos HubSpot offers. This allows you to explore the features and see how they fit your workflow before making a commitment.

By being strategic about your needs, contact management, and billing preferences, you can make sure you’re getting the most value out of your HubSpot Marketing Hub investment.

Frequently Asked Questions

How much does HubSpot Marketing Hub Starter cost?

The HubSpot Marketing Hub Starter plan typically costs around $15 per month if billed annually, or $20 per month if billed monthly. This price includes 1 core user seat and 1,000 marketing contacts. If you need more contacts, they’re usually sold in increments of 1,000 for an additional fee, often starting around $37.50 to $50 per month per 1,000 contacts.

What is HubSpot Marketing Hub Professional pricing?

HubSpot Marketing Hub Professional usually starts at $800 per month when billed annually, or $890 per month when billed monthly. This tier includes 3 core user seats and 2,000 marketing contacts. There’s also a mandatory one-time onboarding fee of $3,000 for the Professional plan. Additional marketing contacts are available in bundles of 5,000 for an extra cost, typically starting around $224.72 to $250 per month.

Is there a free version of HubSpot Marketing Hub?

Yes, HubSpot offers a set of Free Marketing Tools. This free tier includes basic CRM functionality for up to 1,000,000 contacts, along with limited email marketing 2,000 sends per month to 1,000 marketing contacts with HubSpot branding, forms, landing pages with branding, and live chat. It’s a great way for startups and small businesses to get started with inbound marketing without any upfront cost.

How do “marketing contacts” affect HubSpot Marketing Hub pricing?

“Marketing contacts” are a key factor in HubSpot Marketing Hub pricing. HubSpot defines them as contacts you actively market to e.g., send emails, use in ads. Each paid tier includes a base number of marketing contacts e.g., 1,000 for Starter, 2,000 for Professional, 10,000 for Enterprise. If your number of marketing contacts exceeds this base, you’ll need to purchase additional contact tiers, which increases your monthly subscription cost. Regularly cleaning your contact list can help manage these costs.

What is the onboarding fee for HubSpot Marketing Hub?

For the HubSpot Marketing Hub Professional and Enterprise plans, there’s a mandatory one-time onboarding fee. For the Professional plan, the onboarding fee is $3,000, and for the Enterprise plan, it’s $7,000. This fee covers guided setup, training, and strategic assistance to ensure you get the most out of the platform’s advanced features. It’s an important cost to factor into your initial budget for these higher tiers.

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