If you’re wondering about Semrush Nasdaq, let’s clear up some common confusion right away: Semrush Holdings Inc. SEMR actually trades on the New York Stock Exchange NYSE, not Nasdaq. Many folks search for “Semrush Nasdaq” because Nasdaq is well-known for listing tech companies, but Semrush found its home on the NYSE. So, if you’re looking to track Semrush’s stock, you’ll want to search for its ticker symbol, SEMR, on the NYSE.

Semrush is a major player in the digital marketing world, providing a comprehensive platform that helps businesses with everything from figuring out what people are searching for to tracking their competitors. Think of it as a Swiss Army knife for online visibility. Understanding how this company operates, its financial performance, and what the future might hold can be super helpful, especially if you’re eyeing the stock market. We’re going to break down Semrush’s journey to becoming a publicly traded company, dig into its financial health, explore its position in the competitive digital marketing arena, and see what experts are saying about its stock. By the end of this, you’ll have a much clearer picture of what makes Semrush tick and whether SEMR stock aligns with your interests.

You know how every business wants to be seen online? Well, Semrush is one of those powerful tools that makes it happen. At its core, Semrush is a Software-as-a-Service SaaS platform designed to help businesses manage their online visibility. It’s like having a team of digital marketing experts and a massive data center at your fingertips.

Initially, this powerhouse started small, way back in 2008, founded by Oleg Shchegolev and Dmitry Melnikov. It even had a different name, “Seodigger,” before into the comprehensive platform we know today. Over the years, it expanded massively, from offering just a couple of tools to boasting over 55 tools by 2025.

So, what kind of tools are we talking about? Semrush covers a huge range of digital marketing needs:

• Search Engine Optimization SEO: This is probably what most people know it for. It helps you find the best keywords, audit your website for issues, analyze backlinks those links from other sites that boost your credibility, and track your rankings in search results.
• Pay-Per-Click PPC: If you’re running ads, Semrush can help you manage your ad campaigns, choose effective keywords, and even spy on what your competitors are doing with their ads.
• Content Marketing: Ever struggled with what to write about? Semrush offers tools to help you come up with content ideas, create compelling content, and make sure it performs well online.
• Social Media Marketing: It’s not just about posting. it’s about strategy. Semrush assists with scheduling posts, analyzing your performance, and keeping an eye on your rivals’ social strategies.
• Competitive Research: This is a big one. You can dive deep into what your competitors are doing online – where their traffic comes from, what keywords they rank for, and how they’re spending their marketing budget.

Semrush isn’t just for huge corporations. it serves a diverse customer base, from individual freelancers and small businesses to large enterprises and marketing agencies. The goal is simple: give companies the insights and solutions they need to grow their online presence and connect with their audience effectively. It truly has become an all-in-one digital marketing toolkit, trusted by millions of marketing professionals worldwide.

Semrush’s Journey to the Public Market: The NYSE Story

It’s always a big deal when a company goes public, and Semrush’s story is no different. You see a lot of successful tech companies on the stock market, and for a while, people often assume they’re all on Nasdaq. But when Semrush Holdings Inc. decided to offer its shares to the public, it chose the New York Stock Exchange NYSE. Its ticker symbol there is SEMR.

The company officially announced the pricing of its initial public offering IPO on March 24, 2021. They offered 10,000,000 shares of Class A common stock at an initial price of $14.00 per share. The shares started trading on the NYSE the very next day, March 25, 2021. This IPO raised a significant amount, around $140 million, for the company to fuel its growth and further develop its platform.

Later that same year, in November 2021, Semrush had a public offering of an additional 5,000,000 shares of its Class A common stock at $20.50 per share. This included shares sold by the company itself and some by existing stockholders, further increasing its presence in the public market.

Going public meant a lot for Semrush. It allowed them to raise capital for investments in sales, marketing, research and development, and overall growth strategies. For investors, it opened up an opportunity to own a piece of a rapidly growing SaaS company in the digital marketing space. So, while “Semrush Nasdaq” might be a common search, remember that you’ll find Semrush SEMR on the NYSE.

Breaking Down SEMR Stock: Performance & Key Metrics

Alright, let’s talk about the stock itself, SEMR. If you’re looking at investing, understanding its performance and key numbers is crucial. As of late 2025, Semrush Holdings Inc. SEMR is trading on the NYSE. Currently, one share of SEMR stock can be purchased for approximately $7.68.

When we look at its market value, Semrush Holdings has a market capitalization of around $1.15 billion. That’s a decent size for a company in the software application industry.

Now, let’s zoom out a bit and look at its journey. SEMR has seen its ups and downs, like many stocks. The 52-week high for Semrush Holdings, Inc. stock was $18.74, while its 52-week low was $7.01. If you track its stock price performance, you’d see a 42.56% decrease over the last year. This kind of fluctuation means it’s considered a pretty volatile stock, with a beta coefficient of 1.69. A beta higher than 1 suggests it tends to move more dramatically than the overall market.

Recent Trends:
Looking at recent periods, SEMR stock has fallen by −2.03% compared to the previous week, but it’s seen a 5.18% rise over the last month. So, it’s been a bit of a rollercoaster, especially after its Q2 2025 earnings report, which we’ll get into next.

Semrush’s Financial Health: A Look Under the Hood

When you’re thinking about a company like Semrush, it’s not just about the tools they offer. it’s also about their financial performance. Let’s dig into the numbers and see what’s happening behind the scenes.

Revenue Growth: Still on an Upward Trajectory

Semrush has been consistently growing its revenue, which is a great sign for a SaaS company. For the second quarter of 2025, they reported revenue of $108.9 million, showing a healthy 20% increase year-over-year. That’s pretty strong growth! Looking back, their 2024 annual revenue was $376.82 million, which was a 22.47% increase compared to the previous year.

Looking ahead, Semrush is quite optimistic. For the full year 2025, they expect revenue to be in the range of $443.0 million to $446.0 million, which at the midpoint would mean approximately 18% growth year-over-year. For the third quarter of 2025, they’re guiding for revenue between $111.1 million to $112.1 million, representing about 15% year-over-year growth.

Profitability & Margins: A Mixed Picture

Now, profitability can be a bit more nuanced. In Q2 2025, Semrush actually reported a loss from operations of $4.3 million, compared to an income of $3.4 million in the same quarter last year. This resulted in a negative operating margin of 4.0%.

However, when we look at non-GAAP income from operations, which often excludes certain non-cash or one-time expenses, Semrush reported $12.0 million for Q2 2025, leading to a non-GAAP operating margin of 11.0%. For the full year 2025, the company expects its non-GAAP operating margin to be approximately 12%, with a free cash flow FCF margin also around 12%. Setting Up N8n: Your Ultimate Guide to Self-Hosted Automation

It’s worth noting that their Q2 2025 Earnings Per Share EPS came in at -$0.04, which actually missed the forecasted $0.08 by a significant margin. This news unfortunately led to the stock price dropping by over 20% in after-hours trading when the report came out. So, while revenue growth is solid, keeping an eye on their profitability and how they manage costs is essential.

Customer Base: Fueling the Engine

A growing customer base is the lifeblood of any SaaS company, and Semrush is doing well here. As of June 30, 2025, they had approximately 116,000 paying customers. Looking at their overall user base in 2025, it’s even more impressive, with nearly 117,000 paying customers and 1 million free users.

One really exciting trend for Semrush is their success with larger clients. The number of customers paying more than $50,000 annually increased by a massive 83% year-over-year in Q2 2025. Their enterprise SEO solution, which only became generally available a year ago, is already a major contributor to their revenue and ARR growth. This shift towards higher-value enterprise customers is a strategic focus and is expected to be a key driver for future revenue and margins.

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Business Model: Steady Subscriptions

Semrush’s revenue primarily comes from its subscription-based Software-as-a-Service SaaS model. They offer different tiers – Pro, Guru, and Business plans – to cater to a wide array of customers, from individual marketers to large enterprises. This recurring revenue model is fantastic for financial stability, providing a predictable income stream. On top of subscriptions, they also offer add-ons and generate revenue through their API, allowing other businesses to integrate Semrush’s valuable data into their own platforms.

Market Position & Who They’re Up Against

In the world of digital marketing, Semrush isn’t just a participant. it’s a major player. They’ve really made a name for themselves, even being recognized as a “Leader in SEO Solutions” by Forrester. That’s a pretty strong endorsement!

Dominating the Digital Landscape

Semrush holds a respectable 6.63% market share in the SEO and SEM Search Engine Marketing market, placing it as the #3 ranking tool in that category. To give you some context, their database is massive, boasting 26.5 billion keywords globally and a staggering 43 trillion backlinks. They crawl over 10 billion URLs every single day. That’s a lot of data, and it’s what allows them to provide such in-depth insights to their users.

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Who Are Their Rivals?

Of course, no company operates in a vacuum, especially in a competitive space like digital marketing software. Semrush goes head-to-head with some big names.
Their top alternatives in the SEO/SEM market are Google Ads with a dominant 68.18% market share and Ahrefs with 15.17%. Other notable competitors include:

• Yext
• Zeta Global ZETA
• Workiva WK
• Kingsoft Cloud KC
• Vertex VERX
• Cellebrite DI CLBT
• Freshworks FRSH
• Intapp INTA
• Tenable TENB
• ZoomInfo Technologies ZI
• BOX BOX

What Makes Semrush Stand Out?

Despite the crowded market, Semrush has some serious competitive advantages:

• Comprehensive Toolset: They offer an all-in-one suite that covers pretty much every aspect of digital marketing. This means businesses don’t need to juggle multiple subscriptions for different tasks.
• Data-Driven Approach: Their platform is built on vast amounts of data, providing actionable insights that customers can use to make informed decisions.
• Global Reach and Cost Efficiency: Semrush has a strong international presence, with over 23,602 companies using it in 2025, with major customer bases in the US, India, and the UK. A significant portion of their employees are located outside the US, which helps keep their operating expenses lower compared to some US-based competitors.
• Focus on Innovation, Especially AI: They are constantly , particularly with their investments in Generative AI. They’ve introduced features like AI Optimization AIO and Toolkits, which provide advanced capabilities for tracking and optimizing brand presence across AI-powered search platforms. This shows they’re actively adapting to the future of search and content.

Is SEMR a Smart Investment? The Bull vs. Bear Case

Deciding whether to invest in a stock like Semrush SEMR means looking at both the bright side and the potential challenges. Let’s break down the “bull case” reasons to be optimistic and the “bear case” reasons to be cautious.

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Opportunities & The Bull Case: Why SEMR Could Shine

There are definitely some strong arguments for why Semrush could be a solid long-term investment:

1. A Thriving Market: The digital marketing and SEO software market is not just big. it’s growing at a rapid clip. Experts predict the global SEO software market will grow at a Compound Annual Growth Rate CAGR of 13.5% for the next decade. This means Semrush is operating in an industry with strong tailwinds.
2. Enterprise Growth is Key: Semrush has been strategically shifting its focus towards enterprise clients, and it’s paying off big time. Their enterprise SEO solution is seeing significant adoption, with customers paying over $50,000 annually increasing by 83% year-over-year in Q2 2025. These larger clients often mean higher Annual Recurring Revenue ARR and more stable cash flows, which is great for the company’s financial health.
3. Innovating with AI: Semrush isn’t sitting still when it comes to new tech. They’re making serious investments in Generative AI, launching tools like AI Optimization AIO and integrating features like SearchGPT into their platform. This proactive approach to AI helps them stay relevant and even get ahead in a rapidly changing search environment, offering new solutions for businesses to track and optimize their presence in AI-powered search results.
4. Sticky Business Model: As a SaaS company, Semrush benefits from a subscription-based model that generates predictable, recurring revenue. Once businesses integrate Semrush into their workflows, switching costs can be high, leading to good customer retention.
5. Strong Financial Guidance: Despite recent stock dips, Semrush’s full-year 2025 guidance projects revenue growth of around 18% and respectable non-GAAP operating and free cash flow margins of approximately 12%. This indicates a management team confident in continued growth and improving efficiency.

Risks & The Bear Case: What Could Go Wrong?

On the flip side, there are some factors that could make investors pause:

1. Macroeconomic Headwinds: The broader economic environment can impact digital marketing budgets. Companies might cut back on marketing spending during uncertain times, leading to longer sales cycles, lower close rates, and slower growth for Semrush.
2. The AI Search Threat: While Semrush is investing in AI, there’s still a big question mark over how AI overviews like Google’s AI-powered search results might fundamentally change traditional search. If users rely more on AI for answers and less on clicking through to websites, it could impact the value proposition of SEO tools.
3. EPS Miss and Stock Volatility: The Q2 2025 earnings report was a bit of a mixed bag, with revenue beating expectations but EPS missing significantly reporting a loss of -$0.04 against a forecasted $0.08. This led to a sharp 20.09% drop in the stock price in after-hours trading. Such misses can erode investor confidence and highlight potential challenges in managing costs or achieving consistent profitability.
4. Intense Competition: The digital marketing software space is crowded. Semrush faces stiff competition from established players like Ahrefs, Google Ads, and a host of other specialized tools. This competitive pressure could put a squeeze on pricing and margins over time.
5. Volatility: As we saw earlier, SEMR stock has a beta of 1.69, meaning it’s quite volatile. This higher risk means bigger swings, which might not be for every investor. While it has recently shown a monthly rise, the year-over-year decline is also notable.

Ultimately, investing in SEMR means weighing these opportunities against the risks and deciding if the company’s long-term growth potential in a dynamic market outweighs the short-term challenges and competitive pressures. Unlocking Market Secrets with Semrush Market Analysis (MA): Your Ultimate Guide

What the Analysts Are Saying: Price Targets & Ratings

When you’re trying to figure out if a stock is a good buy, it’s always helpful to see what the pros think. Wall Street analysts keep a close eye on companies like Semrush, and their ratings and price targets can give you a snapshot of expert sentiment.

Generally, the consensus among analysts tracking Semrush Holdings SEMR is a “Buy” rating. This suggests that many believe the stock is likely to perform well and potentially outperform the broader market over the next 12 months.

Now, let’s talk about price targets. These are the prices analysts believe the stock could reach within a certain timeframe usually 12 months. Here’s a look at what they’re projecting:

• One analysis, based on 8 analysts, gives an average price target of $14.88, suggesting a significant 92.75% increase from a recent price. This same analysis shows a range from a low of $9.00 to a high of $21.00.
• Another perspective, from 12 Wall Street analysts, shows a median price target of $11.00, with a range from $9.00 to $13.00. This still implies a healthy 42.3% upside from a recent trading price.
• A different group of 9 analysts sets an average price target of $14.22.
• More recently, an average 1-year price target for SEMR is cited as $11.50, with a low forecast of $9.00 and a high of $13.00.

It’s important to remember that these are forecasts, not guarantees. Analyst ratings and price targets can shift based on new company reports, market conditions, and industry trends. For example, after Semrush’s Q2 2025 earnings report, some firms like Morgan Stanley downgraded their rating or lowered their price targets.

Despite the recent EPS miss and stock drop, the overall sentiment remains positive, with many analysts seeing considerable upside potential for SEMR. The distribution of ratings often shows a majority recommending “Buy” or “Strong Buy,” with some “Hold” recommendations, and very few “Sell” ratings. This indicates a generally bullish outlook for the company’s future performance. Unlocking Client Trust: Your Guide to the Semrush Client Portal

How to Keep Up with SEMR Stock

Staying informed is key if you’re interested in Semrush SEMR stock. The market is always moving, and new information can pop up quickly. Here’s how you can keep your finger on the pulse:

1. Official Investor Relations: The best place to start is always the company itself. Semrush Holdings Inc. has an investor relations section on its website. This is where you’ll find official press releases, quarterly earnings reports, SEC filings like their 10-K and 10-Q forms, and webcasts of earnings calls. These documents are packed with detailed financial and operational data directly from the source.
2. Financial News Outlets: Major financial news websites and platforms are your friends here. Sites like Seeking Alpha, Bloomberg, Reuters, The Wall Street Journal, and Investing.com regularly cover SEMR stock news, analyst ratings, and market commentary.
3. Online Brokerage Platforms: If you have an investing account, your brokerage platform like eToro, Public.com, or others will offer real-time stock prices, charts, news feeds, and often basic financial data for SEMR. Many even allow you to set up watchlists and alerts for price changes or news.
4. Stock Tracking Websites: Websites like TradingView, MarketBeat, and Ticker Nerd provide detailed charts, technical analysis, analyst forecasts, and various financial metrics for SEMR. These can be great for getting different perspectives on valuation and market sentiment.
5. Social Media & Investor Forums: Be a bit careful here, as information can be less reliable, but places like Reddit e.g., r/wallstreetbets, although take advice there with a huge grain of salt or specific investor forums can sometimes offer insights and discussions from individual investors. Just make sure to cross-reference anything you read there with credible sources.

Remember, the stock market is dynamic. Even though we have strong financial data and analyst projections, things can change quickly. Always do your own research and consider your personal investment goals and risk tolerance before making any decisions.

Frequently Asked Questions

What stock exchange is Semrush listed on?

Semrush Holdings Inc. SEMR is listed on the New York Stock Exchange NYSE, not Nasdaq.

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What is Semrush’s ticker symbol?

The ticker symbol for Semrush Holdings Inc. on the NYSE is SEMR.

When did Semrush go public?

Semrush priced its initial public offering IPO on March 24, 2021, and its shares began trading on the NYSE on March 25, 2021.

What was Semrush’s IPO price?

Semrush’s initial public offering price was $14.00 per share.

How has SEMR stock performed recently?

As of late 2025, SEMR stock has seen some volatility. While it had a 5.18% rise over the last month, it experienced a 42.56% decrease over the last year. Its Q2 2025 earnings report saw a significant drop in stock price due to an EPS miss.

What is Semrush’s business model?

Semrush operates on a subscription-based Software-as-a-Service SaaS model, offering tiered plans Pro, Guru, Business and additional features or API access for a recurring fee. This provides a steady revenue stream. Mangools SEO Review: Your Go-To Tool for Smarter SEO?

What are Semrush’s financial growth highlights?

In Q2 2025, Semrush reported revenue of $108.9 million, up 20% year-over-year. For the full year 2025, they expect revenue between $443.0 million and $446.0 million, representing about 18% growth. They also see strong growth in their enterprise customer segment.

What do analysts predict for SEMR stock?

The consensus among Wall Street analysts is generally a “Buy” rating for SEMR stock. Price targets vary, with median estimates ranging from $11.00 to $14.88 for the next 12 months, suggesting potential upside.

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