What is AppSumo and Why Sell There?

AppSumo is essentially a digital marketplace that connects businesses and entrepreneurs with discounted software tools and digital products, often offering lifetime deals. Think of it like a treasure trove for anyone looking to save big on tools that can help their business grow, from marketing software to productivity apps and even AI-powered solutions. They’ve been around since 2010 and have helped thousands of founders put over $113 million directly into their pockets.

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The AppSumo Advantage

• Massive Audience Reach: AppSumo boasts a huge user base, with millions of visitors and over a million entrepreneurs, founders, and affiliate marketers actively looking for new tools. This means instant exposure for your product that you might not get elsewhere.
• Customer Acquisition: It’s a fantastic way to acquire a large number of new users quickly. Many businesses use AppSumo to kickstart their user base and gather initial feedback.
• Brand Awareness and Credibility: Launching on AppSumo can significantly increase your brand’s visibility and build credibility. When “Sumo-lings” (that’s what AppSumo calls its users) believe in your product, it sends a strong signal.
• Valuable Feedback: The AppSumo community is known for being vocal and honest with their reviews and questions. This feedback is incredibly valuable for refining your product and understanding user needs.
• No Upfront Fees: You don’t pay any upfront fees to list your product. AppSumo operates on a revenue share model, meaning they only take a commission on the sales you make.

Is AppSumo Worth It for Sellers?

Absolutely! While the discounted prices and revenue share might seem like a lot, many founders find it a worthwhile trade-off for the immense exposure, user acquisition, and feedback they receive. Some companies have seen incredible success, like Lemlist hitting $1M ARR by 2019 after launching with their last $1,000, and SocialBee being acquired by WebPros after its AppSumo launch. Another AI writing software made over $350,000 from AppSumo in three years. It can be a “sales machine” that takes on the marketing risk for you.