Where to Buy New Balance Shoes: Your Ultimate Guide to Finding the Perfect Pair

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Struggling to find the perfect pair of New Balance shoes? You’re definitely not alone! It can feel a bit overwhelming with so many models and places to buy them. But don’t sweat it, because I’ve put together this ultimate guide to help you find exactly what you’re looking for, whether you’re chasing the latest releases, a classic comfy runner, or just a sweet deal. New Balance has really made a name for itself, holding about 4% of the global shoe market and a solid 10% in the United States, with their footwear sales hitting an impressive $4.23 billion in 2022 alone. They’re growing fast, too, showing a 22% year-over-year increase in total revenue in 2022, which just tells you how popular these sneakers are becoming.

From their iconic “dad shoes” like the New Balance 990 series to cutting-edge performance runners like the Fresh Foam X 1080v14, there’s a New Balance shoe for pretty much everyone and every activity. And good news for everyone, their market data from 2022 shows an almost equal split between men’s and women’s user segments, meaning you’ll find plenty of options no matter your preference. So, let’s get into where you can snag your next favorite pair!

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Online Retailers: Convenience at Your Fingertips

When you’re looking for New Balance shoes, hopping online is often the easiest way to browse a massive selection from the comfort of your couch. Here are some of the best spots to check out:

The Official New Balance Website

Naturally, your first stop should always be the official New Balance website. This is where you’ll find the most comprehensive selection of their current lineup, including new releases, collaborations, and even exclusive online-only models. Shopping directly from them means you’re getting genuine products, and you can often take advantage of their own sales or sign up for email newsletters to get a 10% discount on your first purchase. Plus, they sometimes offer special discounts for military members, first responders, teachers, and medical professionals, giving you 15% off one order each month.

Major Online Retailers

Beyond the official site, a bunch of big-name online stores stock New Balance, and they often have competitive pricing and frequent sales. These are fantastic places to compare models and maybe even snag a deal:

  • Amazon: Of course, Amazon is a go-to for pretty much anything, and New Balance shoes are no exception. You can find a huge variety of styles and sizes, often with quick shipping. It’s a great place to search for popular models like the New Balance 574 or specific running shoes like the New Balance Fresh Foam series. Just make sure to check seller reviews to ensure authenticity.
  • Zappos: If you love free shipping and returns, Zappos is a solid choice. They’re known for their excellent customer service and broad selection of footwear, including many New Balance styles.
  • Nordstrom: For a more curated selection and sometimes higher-end models or collaborations, Nordstrom is worth a look. They often carry popular lifestyle sneakers.
  • Dick’s Sporting Goods: If you’re looking for performance-oriented New Balance shoes, especially running or training models, Dick’s Sporting Goods has a great selection. They also offer a “Best Price Guarantee,” which is a nice perk.
  • Famous Footwear: This retailer often has sales and a good range of New Balance shoes for the whole family, from trending looks to classic favorites. They even have a “Buy Online or Pick Up” option, which is super convenient.
  • Foot Locker / JD Sports / Finish Line: These are your spots for sneaker culture. They’ll have a good mix of classic, retro, and newer lifestyle New Balance models, often including popular styles like the 9060, 574, 327, and 2002R. Keep an eye on their “new arrivals” sections for the latest drops.
  • Walmart: Believe it or not, Walmart also carries a selection of New Balance shoes, though it might be more limited to everyday styles and often includes offerings from third-party sellers via StockX.

Specialty and Boutique Online Shops

For those hunting for more exclusive drops, limited editions, or unique colorways, you might need to broaden your search to smaller, specialty online stores. On Reddit, users often recommend places like:

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  • END. Clothing / SSENSE / Kith: These are well-known for carrying fashion-forward sneakers and often have exclusive New Balance collaborations that you might not find elsewhere.
  • StockX / GOAT / eBay: If you’re after a specific limited-edition model that’s sold out everywhere else, or you’re open to buying pre-owned, these resale platforms are your best bet. Just be sure to understand their authentication processes to ensure you’re getting genuine items. eBay, in particular, is noted by some users as a great place to find used sneakers at good prices, often with authenticity guarantees.

Finding New Balance Shoes In-Store: The “Near Me” Experience

Sometimes, you just need to try on shoes before you buy them. That’s totally understandable, especially with something as important as fit and comfort. For those wondering “where to buy new balance shoes near me,” here are your best options:

New Balance Retail Stores

Your best bet for a tailored experience is an official New Balance store. These stores offer a comprehensive selection of footwear and apparel, and many even provide personalized, one-on-one service. What’s really cool is that some locations have 3D foot scans to help you find the perfect fit, which can be a must if you have specific needs or just want to ensure maximum comfort. You can also often return online purchases at these stores within 45 days. To find the closest one, head to the “Athletic Stores Near Me” section on their official website.

Major Sporting Goods Stores

Big sporting goods retailers are fantastic for finding a good range of New Balance shoes, particularly their running, training, and walking lines.

  • DICK’S Sporting Goods: You’ll typically find a wide variety of New Balance running shoes, athletic apparel, and accessories here. They often have knowledgeable staff who can help with fitting.
  • Foot Locker, JD Sports, Finish Line: As mentioned for online shopping, these stores also have physical locations in malls and shopping centers. They’re great for trying on popular lifestyle models and getting a feel for the fit and style.
  • Famous Footwear: Another excellent option with many physical locations, offering a good selection of New Balance for men, women, and kids. You can also use their website to check in-store availability.

Department Stores and Independent Boutiques

Depending on your location, you might find New Balance at department stores like Nordstrom or at smaller, independent shoe boutiques. These might have a more limited selection but could carry unique styles or collaborations. It’s always worth a quick search online for “shoe stores that sell new balance near me” to see what local gems pop up.

Where to Buy New Balance Shoes for Cheap: Scoring Those Deals

Let’s be real, everyone loves a good deal! New Balance shoes, especially some of their premium “Made in USA” or “Made in UK” models, can be a bit pricey. But there are definitely ways to get them for less. Your Ultimate Guide to Finding the Best Maternity Clothes

New Balance Outlets and Clearance Stores

The absolute best place to find discounted New Balance shoes is at a New Balance factory outlet or Joe’s New Balance Outlet. These stores are specifically designed to sell clearance items, older models, and factory seconds at significantly reduced prices. Joe’s New Balance Outlet, for example, is the company’s official clearance store and often runs promotions like “Extra 20% off 2 | 30% off 3+ pairs” on select styles. You can often find great deals on a variety of shoes there, from lifestyle sneakers to running shoes.

Online Sales and Clearance Sections

Most online retailers have a dedicated “sale” or “clearance” section that’s worth checking regularly:

  • New Balance’s Official Sale Section: Don’t forget to check the official site’s own sale page. They often have good discounts on last season’s styles or models with limited sizes.
  • Famous Footwear Sale: They frequently have sales events with discounted New Balance shoes, sneakers, and running shoes for the whole family.
  • Foot Locker Sale: You can often find sales on New Balance shoes, including popular models like the 574, at Foot Locker’s sale section.
  • DICK’S Sporting Goods Clearance: Keep an eye on their clearance sections for potential deals on athletic New Balance footwear.
  • Shoebacca Clearance: This online retailer specializes in discounted shoes and often has a New Balance clearance section with significant savings.

Special Discounts and Seasonal Sales

  • Email Sign-ups: Many retailers, including New Balance directly, offer a 10% discount for signing up for their email newsletters. This is an easy way to save on your first purchase.
  • Student, Military, First Responder, Medical Professional Discounts: As mentioned earlier, New Balance offers a 15% discount to these groups, which is a fantastic ongoing saving.
  • Holiday Sales: Major holidays like Black Friday, Cyber Monday, Christmas, New Years, Memorial Day, and Labor Day are prime times for sales. New Balance itself has offered up to 50% off select styles during these periods. Keep an eye out for these seasonal events!

Where to Buy New Balance Shoes for Men

If you’re specifically looking for men’s New Balance shoes, pretty much all the retailers mentioned above will have a dedicated section. New Balance has historically had a strong men’s segment, and while it’s now a 50-50 split between men and women across their user base, there’s still a massive selection available.

You’ll find men’s specific models for:

  • Running: Look for lines like Fresh Foam and FuelCell, known for their cushioning and responsiveness.
  • Training/Gym: Models like the New Balance Minimus or FuelCell trainers are designed for impact and traction during workouts.
  • Lifestyle/Casual: Iconic series such as the 990, 574, 327, 2002R, and 9060 are extremely popular for everyday wear.

Whether you’re after a rugged New Balance hiking shoe or a sleek New Balance tennis shoe, you’ll find them at the official New Balance site, large athletic retailers like DICK’S Sporting Goods, and general online stores like Amazon.

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International Shopping: Tokyo and India

New Balance is a global brand, so finding their shoes internationally is definitely possible. However, the exact availability and pricing can vary.

Where to Buy New Balance Shoes in Tokyo

Tokyo is a sneakerhead’s paradise, and New Balance has a significant presence there, often with exclusive drops and unique experiences.

  • New Balance Harajuku: This is a flagship store and a must-visit! It’s enormous, multi-storied, and packed with the latest trends and products. They offer the full range of New Balance shoes and apparel, and you can even get a 3D foot scan to find your perfect fit.
  • T-House New Balance Concept Store: Located in a quieter part of Nihonbashi, this concept store is known for its unique atmosphere and exclusive pieces designed by NB’s Tokyo Design Studio in collaboration with artists and photographers. If you’re looking for something truly special and rare, this is the place.
  • Alpen Tokyo Shinjuku: This is another major sports retailer in Tokyo where you can find a wide selection of New Balance sneakers, including limited editions and potential discounts.
  • Other Retailers: You might also find New Balance at other fashion-forward stores like NUBIAN TOKYO, Sports Lab by atmos, Kith Tokyo, and Dover Street Market. It’s always a good idea to check their websites or local guides before you go.

When in Tokyo, keep an eye out for “Made in Japan” editions or unique collaborations that are often exclusive to the region.

Where to Buy New Balance Shoes in India

New Balance has a growing market in India, with several options for purchasing their footwear. Where to Buy Matcha Powder

  • Online Marketplaces:
    • Flipkart: This is a major e-commerce platform in India where you can find a wide range of New Balance shoes, from classic designs to trending models. They often have discounted prices and various payment options.
    • Ajio: Another popular online fashion retailer in India that stocks New Balance products.
    • Amazon India: Just like in other regions, Amazon India is a reliable source for New Balance shoes, offering convenience and a broad selection. You can often find deals, and they list specific models like the New Balance EVOZ Blue Agate running shoes for men or the New Balance 574 Apollo Grey sneakers.
    • Extra Butter India: This retailer also carries New Balance for men, featuring models like the 1906, 550, and 2002R.
  • Offline Stores: While specific New Balance retail stores might be less common than in some other countries, major metropolitan areas might have dedicated New Balance stores or large multi-brand athletic retailers that carry the brand. It’s always best to use an online store locator or search for “New Balance stores in India” for the most up-to-date information.

When buying in India, it’s a good idea to check reviews and ensure you’re purchasing from authorized sellers to guarantee authenticity.

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Frequently Asked Questions

What are the most comfortable New Balance shoes?

Comfort is super personal, but many New Balance enthusiasts on Reddit often rave about models from the 990 series like the 990v6 and 993, praising their cushioning and support. The Fresh Foam 880s are also frequently recommended for their plush feel, and surprisingly, some even highlight the 574 Sport models for being lightweight and comfortable, especially if you can find them at an outlet price. Ultimately, trying them on is key!

Does Walmart sell New Balance shoes?

Yes, Walmart does sell New Balance shoes. You’ll find a selection both in their physical stores and on their website. The range might lean towards more everyday styles, and their online store can also feature New Balance shoes sold by third-party sellers, sometimes including models sourced from platforms like StockX.

Can I buy New Balance shoes directly from their factory or an outlet?

Absolutely! Buying directly from a New Balance factory outlet or their dedicated clearance store, Joe’s New Balance Outlet, is one of the best ways to find discounted shoes. These outlets offer significant savings on older models, clearance items, and sometimes even factory seconds. You can find their locations or shop online directly from Joe’s New Balance Outlet. Where to Buy Lemon Balm Leaves: Your Ultimate Guide to Finding This Soothing Herb

What’s the best way to get cheap New Balance shoes online?

To snag cheap New Balance shoes online, keep an eye on the “Sale” or “Clearance” sections of official sites and major retailers like New Balance’s own sale page, Famous Footwear, Foot Locker, and Shoebacca. Signing up for email newsletters often gets you a 10% welcome discount, and don’t forget to check for seasonal holiday sales which can offer up to 50% off. Resale sites like eBay can also be great for finding deals on pre-owned pairs.

Are New Balance shoes true to size?

Generally, New Balance shoes are considered to be true to size for most models. However, fit can vary slightly between different series and styles. For instance, some users on Reddit mention that certain models like the 2002R can fit a bit snug, or the 990v6 might run a little long. For the best fit, especially if you have wider feet, trying them on in person or utilizing in-store 3D foot scans at official New Balance stores is highly recommended. Always check specific model reviews if you’re buying online to see if there are any common sizing recommendations.

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