Who Owns Apricotton.co?

Understanding who owns an online business can provide valuable insight into its legitimacy, mission, and long-term viability.

For Apricotton.co, the website itself offers some direct clues, primarily through its “Meet Jess & Chloe” page and its social media presence, which help to put a face to the brand.

While the WHOIS information uses a privacy service, the public-facing elements strongly indicate the founders.

The Founders: Jess & Chloe

The “Meet Jess & Chloe” section is the most direct source of ownership information available on the website.

This page introduces Jess and Chloe as the co-founders of Apricotton.

They explicitly state their motivation for starting the brand: to provide comfortable, confidence-boosting bras for tweens and teens, driven by their own experiences with ill-fitting and uncomfortable first bras during puberty.

This personal narrative is a powerful way to build trust and connect with their target audience (both young girls and their parents).

• Identified Owners: Jess and Chloe, co-founders.
• Personal Connection: Their personal stories explain the brand’s origin and mission.
• Transparency (Founders): By putting their names and faces forward, they demonstrate accountability and commitment to the brand.

Business Entity and Registration

While Jess and Chloe are clearly presented as the creative and driving force behind Apricotton, the specific legal business entity (e.g., LLC, Corporation) or its official registration location is not immediately apparent on the website. Is Apricotton.co a Scam?

• WHOIS Data Insight: The WHOIS record for apricotton.co shows the registrant organization as “c/o whoisproxy.com,” based in Virginia, US. This indicates that a privacy service is being used, which shields the direct contact information and legal entity name of the registrant. While this is a common practice for many individuals and businesses to prevent spam and protect privacy, it does mean that the precise legal name of the company or its official registration jurisdiction is not publicly disclosed through this avenue.
• Canadian Linkage: It’s worth noting that several links on the site, particularly the “Message Us” and “Contact” links, redirect to apricotton.ca. This suggests a strong operational or perhaps legal base in Canada, even though the primary review domain is .co and the WHOIS registrant proxy is US-based. This could imply a Canadian-registered business with a global or North American reach.

Why This Matters for Trust

Knowing the precise legal entity and its registration can be important for consumers for several reasons:

• Legal Recourse: In case of disputes, knowing the legal entity helps identify who is ultimately responsible.
• Regulatory Compliance: It indicates that the business is registered and operating within specific legal frameworks.
• Investor Confidence (if applicable): For those looking beyond consumer purchases, knowing the corporate structure is vital.

However, for a typical e-commerce transaction, the clarity on product, policies, and accessible customer service (like that offered by Jess and Chloe’s team) often suffices.

The decision to use a WHOIS privacy service is a business choice and does not inherently denote illegitimacy, especially when balanced by other strong positive indicators on the site.

In essence, Apricotton.co is owned and operated by its co-founders, Jess and Chloe, who are actively engaged in presenting their brand and mission to the public.

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